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IBM acquires Silverpop for behavior marketing platform


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IBM announced it is buying Silverpop, an Atlanta based company, for it's behavioral marketing platform.

Silverpop logo


Silverpop's behavioral marketing platform enables marketers to take action on customer behaviors in real time, deepen brand loyalty and deliver the perfect customer experience.

Silverpop is a digital marketing software company focused on helping marketers transform the customer experience— increasing engagement and driving revenue. Silverpop makes this possible by using customer data and each individual’s behaviors to inform and drive every interaction in real time  


You can read more at the IBM press release or the Silverpop website.