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Smarter planet is not a marketing campaign… it’s a description of what’s happening in the world.”
Adam Gartenberg    

The headline above was captured by Todd Watson at the IBM Industry Summit taking place in Barcelona, Spain this week (IBM Industry Summit: Smart Planet, Smarter Business Opportunity For Partners).

It was related by IBM Senior Vice President Mike Rhodin as an introduction to how an explosion of new information — when integrated, analyzed, and acted upon using new types of intelligence — enables solutions that help build a smarter planet.  Increasingly, they also come through industry-specific approaches.

We can now actually predict traffic jams 45 minutes into the future, Rhodin explained, and then make that analysis a closed loop process that allows traffic monitors to adjust the timing of their traffic lights on the fly in order to prevent those jams from ever happening. (And hearkening back to my posts from the Information on Demand conference from two weeks ago, that’s why the Big Data chicken has to cross the road!)

Rhodin explained that CEOs don’t wake up thinking to themselves, “I need to buy a server today.” (Well, most of them.) No, they’re looking for a way to stay competitive in an increasingly complex world (see yesterday’s set-up post for more from the IBM Global CEO Study).

That means IBM and its partners have to change what and how we sell moving forward.

Our clients, Rhodin explained, need repeatable solutions and industry expertise (and yet only one-third of partners believe they are well-prepared to address customer industry solution needs).

There is currently too much first generation delivery, when customers (and partners, for that matter) don’t want to start over on a new version every single instance of change. They want to build on what they have.

Read Todd's full post for more on why so many people have come together for this major event and how IBM expects our industry approach is going to help organizations capture that much more value.

The Smarter Planet blog is also covering the event, and you can read their kickoff post here:  Live from Barcelona: A Discussion on the Future of Industries.

They highlight the innovation IBM has delivered over the past almost 100 years, ranging from the initial SABRE reservation system through examples that should be familiar to you from previous posts on this blog, such as the University of Ontario Institute of Technology and California’s Alameda County Social Services Agency.  

As you can see highlighted across both stories, Information Management, Content Management and Business Analytics play an integral role in this space.

Stay tuned to Todd's and the Smarter Planet blogs for more updates, or you can follow along on Twitter via the #IBMSYM hashtag.



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http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/smarter-planet-is-not-a-marketing-campaign…-it’s-a-description-of-what’s-happening-in-the-world.”
Nov 09, 2010
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Recent Blog Posts
122


Watson Analytics Beta Now Available
Thu, Dec 4th 2014 9:11p   Adam Gartenberg
Watson Analytics is now live in beta. If you haven't already signed up, there's no time like the present. ARMONK, N.Y. - 04 Dec 2014: IBM (NYSE: IBM) today announced that Watson Analytics, a breakthrough natural language-based cognitive service that can provide instant access to powerful predictive and visual analytic tools for businesses, is available in beta. See Vine(vine.co/v/Ov6uvi1m7lT) for a sneak peek now. IBM Watson Analytics automates the once time-consuming tasks such as data pr [read] Keywords: ibm community desktop mobile
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Go Inside Watson Analytics (Live Video Chat)
Mon, Dec 1st 2014 12:11p   Adam Gartenberg
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Recap: Insight 2014 Day 3 General Session
Thu, Oct 30th 2014 10:12a   Adam Gartenberg
I found the Day 3 general session of Insight 2014 to be quite interesting for a number of reasons. Captain Richard Phillip's first-hand account of his ordeal and rescue was fascinating, and Kevin Spacey's keynote was one of the more inspiring messages at a conference like this. On the business side, the challenges faced by Singapore in identifying illegal or dangerous activities in and around their ports was eye opening, and then of course there was the little matter of the landmark partners [read] Keywords: ibm notes community enterprise network twitter
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IBM and Twitter partner on data analytics
Wed, Oct 29th 2014 7:12p   Adam Gartenberg
Today's general session from Insight 2014 was interesting for a number of reasons (including an inspiring talk by Kevin Spacey), but I want to draw attention to an announcement made right in the middle of it: IBM's partnership with Twitter to integrate all tweets (sinceTwitter's inception) and full ongoing live stream into IBM's cloud-based analytics, customer engagement platforms and consulting services. From the Wall Street Journal article on the partnership: IBM will have access to [read] Keywords: ibm applications consulting enterprise twitter
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When it comes to analytics, are you a spectator or a front runner?
Tue, Oct 28th 2014 3:12p   Adam Gartenberg
Last week IBM's Institute for Business Value released their latest analytics study. The important takeaway this time around: The need for speed. In 2014, several significant shifts occurred in the realm of big data – shifts business executives cannot afford to ignore. The most significant change: Velocity is now the value driver for big data. Enter the speed advantage. Our sixth annual analytics study revealed a small group embracing this shift for competitive advantage. These orga [read] Keywords: ibm
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Recap: Insight 2014 Day 2 General Session
Tue, Oct 28th 2014 1:12p   Adam Gartenberg
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Recap: Insight 2014 Day 1 General Session
Tue, Oct 28th 2014 10:13a   Adam Gartenberg
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How to follow IBM Insight from home
Mon, Oct 27th 2014 9:19a   Adam Gartenberg
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Watson Analytics in Action (demo)
Thu, Oct 9th 2014 3:11p   Adam Gartenberg
Do you want to see how easy it is to add data and see the resulting analysis from Watson Analytics? Here's a demo of how a fast food chain could analyze the impact of different marketing campaigns they tried out in test markets. [read] Keywords: ibm
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Last Day! Insight (IOD) 2014 Early Bird Registration
Fri, Sep 19th 2014 11:12a   Adam Gartenberg
Don't forget that early bird registration for Insight 2014 (formerly IOD) ends today. You can register here to save $300, but you'll need to do it soon. [read] Keywords: ibm




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