The initiative is specifically focused on a "customer insight" project, as this is one area in particular where shifting trends in how consumers learn about and interact with brands is having a dramatic impact on businesses. (Customer insight is also a key part of IBM's recently launched Smarter Commerce initiative.)
The Yale School of Management Center for Customer Insights and IBM are collaborating on an academic initiative that will provide analytics and training resources to MBA students, helping them develop skills needed to become future business leaders through a "Customer Insight" project-focused class.
Social networks and mobile devices have reinvented the way people interact with company brands. It is essential for the upcoming generation of business leaders to possess strong analytics skills to better harness and measure brand and customer opinion, so they can capitalize on new opportunities.
The U.S. Bureau of Labor Statistics predicts that there will be a 24 percent increase in demand for professionals with management analysis skills over the next 8 years. Helping to fuel this increase is the rising use of business analytics by companies in their efforts to learn more about their customers, including buying habits and preferences.
You can also read more on today's announcement from Yale Prof. Ravi Dhar over on the Smarter Planet blog
Your Participation is Needed: 6th Annual Analytics Survey
Tue, Jul 22nd 2014 9:11a Adam Gartenberg IBM's Institute for Business Value is currently collecting responses for the 6th annual IBV Analytics survey, and needs your participation. The survey, the largest of its kind in the industry, will investigate how organizations can create a competitive advantage with big data and analytics. Responding will only take 15 minutes, and all responses will be anonymous. If you opt in to register (your contact data will be disassociated with the survey data to ensure privacy), you will be sen [read] Keywords: ibm
$600 Early Bird Discount for Insight 2014 (formerly IOD)
Wed, May 21st 2014 11:11a Adam Gartenberg Early bird registration for Insight 2014 (formerly Information on Demand) is now open. Registering now will save you $600. The call for speakers is also open, so if you've got a topic you'd like to present, please go ahead and submit it. You can learn more about the conference curriculum and see highlights of past conferences here. Register today! [read] Keywords: ibm
Putting analytics into the hands of decision makers
Tue, May 20th 2014 1:10p Adam Gartenberg As far as analytics has come in recent years, there are still challenges around making sure that the data and analysis gets into the hands of the people who need it most in a timely and easy to understand fashion. At the IBM Vision conference today, IBM made announcements that will bring us one step closer to making the notion of "analytics everywhere" a reality. The new technologies previewed today include: An analytics offering now available on the IBM Cloud Marketplace that can manage [read] Keywords: collaboration
Amtrak Writer’s Residencies - Social media done right
Thu, Feb 20th 2014 11:11a Adam Gartenberg Via @austinkleon (Link to his post with more detail). Excellent job, @Amtrak. Amtrak writerâs residencies Hereâs what went down: in his PEN Ten interview, @AlexanderChee was asked where he best liked to write: I still like a train best for this kind of thing. I wish Amtrak had residencies for writers. Thatâs it. Two sentences. And then this happened: [read] Keywords: twitter
IBM Predictive Analytics to Detect Patients at Risk for Heart Failure
Wed, Feb 19th 2014 3:11p Adam Gartenberg More great work coming out of our analytics group, working in partnership with leading healthcare providers and IBM Business Partners. ARMONK, N.Y. - 19 Feb 2014: IBM (NYSE: IBM) today announced that Virginia health systemCarilion Clinic has indentified 8,500 patients at risk for developing heart failure in a pilot project that could lead to early intervention and better care for these patients. The pilot was completed in collaboration with IBM, Epic and Carilion Clinic. The results were [read] Keywords: collaboration
Quantified Athletes: Using Analytics to Reduce Injuries
Wed, Feb 5th 2014 12:10p Adam Gartenberg Those of you who attended the IOD conference back in 2011 were treated to an interview with author Michael Lewis and Oakland A's general manager Billy Beane, of Moneyball fame (amongst many other achievements). One comment that's stuck with me was a question tossed in at the very end of the interview. Billy Beane was asked how it's possible to still get a competitive advantage from the type of statistical advantages he discovered, now that everyone was on to the approach (and, as he comm [read] Keywords: ibm
New SaaS study shows how "Pacesetters" distance themselves from the rest
Tue, Jan 28th 2014 3:12p Adam Gartenberg There's no question that Software as a Service (SaaS) is here to stay as a model for quickly and cost-effectively deploying new IT capabilities inside of and outside an organization. But, as in all aspects of business, some companies are finding greater advantage than others. What's special about the organizations who exhibit the highest level of SaaS adoption and who are gaining competitive advantage through their efforts? A study by the IBM Center for Applied Insights released today [read] Keywords: collaboration
IBM Sametime: New Name, New Features
Tue, Jan 28th 2014 1:11p Adam Gartenberg It's been many years since I've been involved with IBM Sametime in any capacity beyond that of an end user, but as it still has a close place in my heart, and since many of you who find your way here are still interested in Sametime, it didn't feel right not to at least acknowledge the new name that was announced at yesterday's Connect conference Opening General Session. So, as the former Offering Manager for Lotus Sametime (and briefly, for Lotus Instant Messaging and Web Conferencing - [read] Keywords: connections
Two more TV ads: Smarter Supply Chains and Smarter Energy
Mon, Jan 20th 2014 11:11a Adam Gartenberg IBM debuted two more commercials during this past weekend's NFL playoffs. They feature McKesson, who worked with IBM to ensure an efficient supply chain, and Vestas, who is using big data to optimize the placement of wind turbines. (You can see more details on the approach Vestas is taking here.) Smarter Supply Chains Transcript: IBM is helping hundreds of health care companies work smarter. McKesson used analytics in the cloud to design a more efficient supply chain, helping save o [read] Keywords: ibm