The initiative is specifically focused on a "customer insight" project, as this is one area in particular where shifting trends in how consumers learn about and interact with brands is having a dramatic impact on businesses. (Customer insight is also a key part of IBM's recently launched Smarter Commerce initiative.)
The Yale School of Management Center for Customer Insights and IBM are collaborating on an academic initiative that will provide analytics and training resources to MBA students, helping them develop skills needed to become future business leaders through a "Customer Insight" project-focused class.
Social networks and mobile devices have reinvented the way people interact with company brands. It is essential for the upcoming generation of business leaders to possess strong analytics skills to better harness and measure brand and customer opinion, so they can capitalize on new opportunities.
The U.S. Bureau of Labor Statistics predicts that there will be a 24 percent increase in demand for professionals with management analysis skills over the next 8 years. Helping to fuel this increase is the rising use of business analytics by companies in their efforts to learn more about their customers, including buying habits and preferences.
You can also read more on today's announcement from Yale Prof. Ravi Dhar over on the Smarter Planet blog
Recap: Insight 2014 Day 3 General Session
Thu, Oct 30th 2014 10:12a Adam Gartenberg I found the Day 3 general session of Insight 2014 to be quite interesting for a number of reasons. Captain Richard Phillip's first-hand account of his ordeal and rescue was fascinating, and Kevin Spacey's keynote was one of the more inspiring messages at a conference like this. On the business side, the challenges faced by Singapore in identifying illegal or dangerous activities in and around their ports was eye opening, and then of course there was the little matter of the landmark partners [read] Keywords: ibm
IBM and Twitter partner on data analytics
Wed, Oct 29th 2014 7:12p Adam Gartenberg Today's general session from Insight 2014 was interesting for a number of reasons (including an inspiring talk by Kevin Spacey), but I want to draw attention to an announcement made right in the middle of it: IBM's partnership with Twitter to integrate all tweets (sinceTwitter's inception) and full ongoing live stream into IBM's cloud-based analytics, customer engagement platforms and consulting services. From the Wall Street Journal article on the partnership: IBM will have access to [read] Keywords: ibm
When it comes to analytics, are you a spectator or a front runner?
Tue, Oct 28th 2014 3:12p Adam Gartenberg Last week IBM's Institute for Business Value released their latest analytics study. The important takeaway this time around: The need for speed. In 2014, several significant shifts occurred in the realm of big data â shifts business executives cannot afford to ignore. The most significant change: Velocity is now the value driver for big data. Enter the speed advantage. Our sixth annual analytics study revealed a small group embracing this shift for competitive advantage. These orga [read] Keywords: ibm
How to follow IBM Insight from home
Mon, Oct 27th 2014 9:19a Adam Gartenberg I'll be following the IBM Insight conference from afar this year, and if you didn't make it out to Las Vegas yourself, there are still plenty of ways to stay in the loop. First, head on over to the InsightGO site and register to watch the general sessions and keynotes via live stream (starting up soon - 8:15am PT/11:15am ET today). I'm particularly interested in hearing what Kevin Spacey has to say about how data and analysis is influencing "House of Cards." You can also keep up to date vi [read] Keywords: ibm
Watson Analytics in Action (demo)
Thu, Oct 9th 2014 3:11p Adam Gartenberg Do you want to see how easy it is to add data and see the resulting analysis from Watson Analytics? Here's a demo of how a fast food chain could analyze the impact of different marketing campaigns they tried out in test markets. [read] Keywords: ibm
Introducing Watson Analytics: Analytics for Everyone
Tue, Sep 16th 2014 11:11a Adam Gartenberg When you've got a new solution being compared to the transformational power of the spreadsheet and the iPhone, you just might be on to something. From Steve Lohr in The New York Times: Developing technology is one thing; democratizing it is another. The latter involves finding the innovation that opens the door to widespread adoption with usefulness and usability. In the personal computer era, it was the spreadsheet that transformed a hobbyistsâ plaything into a must-have machine in co [read] Keywords: collaboration
Your Participation is Needed: 6th Annual Analytics Survey
Tue, Jul 22nd 2014 9:11a Adam Gartenberg IBM's Institute for Business Value is currently collecting responses for the 6th annual IBV Analytics survey, and needs your participation. The survey, the largest of its kind in the industry, will investigate how organizations can create a competitive advantage with big data and analytics. Responding will only take 15 minutes, and all responses will be anonymous. If you opt in to register (your contact data will be disassociated with the survey data to ensure privacy), you will be sen [read] Keywords: ibm