354 Lotus blogs updated hourly. Who will post next? Home | Downloads | Events | Pods | Blogs | Search | myPL | About 
 
Latest 7 Posts
My Top 10 Tweets From March 2014
Tue, Apr 22nd 2014 65
A Guide to the New Actions and Objects of the Digital Workplace
Thu, Apr 17th 2014 95
It’s Time To Put The Millennial Argument To Bed
Tue, Apr 8th 2014 210
Purposeful Collaboration with Microsoft Yammer and Dynamics
Thu, Mar 20th 2014 157
Microsoft Announces Office Graph - Connecting People And Content
Mon, Mar 3rd 2014 241
Video Interview On SharePoint And Purposeful Collaboration
Mon, Mar 3rd 2014 179
My Top 10 Tweets From February 2014
Sun, Mar 2nd 2014 225
Top 10
IBM Reports 22% Growth In Social Workforce Solutions, the Former Lotus Division
Wed, Jul 17th 2013 1013
IBM Mail Next - Your New Personal Interaction Manager
Tue, Feb 4th 2014 383
My Top 10 Tweets From January 2014
Sat, Feb 1st 2014 266
IBM Software Group Organization Chart Jan 2014
Tue, Jan 14th 2014 249
Microsoft Announces Office Graph - Connecting People And Content
Mon, Mar 3rd 2014 241
My Top 10 Tweets From February 2014
Sun, Mar 2nd 2014 225
Innovation Powered By Collaboration Software
Wed, Jan 22nd 2014 210
Facebook Lookback Provides A Personal Touch To Social Networking
Thu, Feb 6th 2014 210
It’s Time To Put The Millennial Argument To Bed
Tue, Apr 8th 2014 210
Purposeful Collaboration - How To Make "Social" Work
Sun, Dec 8th 2013 199


Social Media Monitoring Maturity Model
Alan Lepofsky    

These days it's very important for brands to monitor what is being said about them across various social media channels such as blogs, Twitter and Facebook. But where should the tools used to do the monitoring reside? Should they be stand-alone offerings? Should they be integrated with your collaboration platform, your CRM/Marketing tool, or your Call Center applications?

Below is my first draft of a maturity model showing the key benefits and issues of social media monitoring based on which platform the tool is a part of.


Social Media Monitoring Maturity Model


I'd love your feedback and together we can improve this.

But who should be responsible for this monitoring, Customer Support or Marketing? (or both)

---------------------
http://www.alanlepofsky.net/alepofsky/alanblog.nsf/dx/social-media-monitoring-maturity-model
Feb 22, 2012
53 hits



Recent Blog Posts
65


My Top 10 Tweets From March 2014
Tue, Apr 22nd 2014 8:10a   Alan Lepofsky
Below are my top 10 tweets from March 2014 based on combined number of replies, favourites and retweets. I weighted each of those three actions equally. Top Tweets March 2014 !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+"://platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs"); [read] Keywords: twitter widget widgets
95


A Guide to the New Actions and Objects of the Digital Workplace
Thu, Apr 17th 2014 6:40a   Alan Lepofsky
In the Constellation Research report, Segmenting Audiences By Digital Proficiency, we introduced the idea of categorising people by a combination of their comfort and skill level with technology instead of by age. One of the things that contributes to a person's knowledge and comfort is an understanding of the current terminology used in the digital workplace, in this case specifically social networking. Not long ago the main tools people used at work for communication were email and chat, [read] Keywords: connections ibm email enterprise facebook integration networking twitter
210


It’s Time To Put The Millennial Argument To Bed
Tue, Apr 8th 2014 11:20a   Alan Lepofsky
Last year my colleague Ray Wang introduced The Five Generations of Digital Workers. Expanding upon this excellent work, I've just published a new report: Segmenting Audiences By Digital Proficiency: Using Knowledge and Comfort with Technology as a Framework for Digital Transformation The proliferation of digital technology is causing businesses to go through one of the largest shifts since the Industrial Revolution. This digital transformation forces organizations to rethink everything abo [read] Keywords: collaboration
157


Purposeful Collaboration with Microsoft Yammer and Dynamics
Thu, Mar 20th 2014 11:20a   Alan Lepofsky
Below is the recording of my session at the SharePoint Conference 2014 that explains how collaboration should not be a stand-alone process but rather integrated with the business tools people use to get their jobs done. Towards the end I interview Steve Novoselac, Technology Director at Trek Bikes about their use of collaboration tools. [read] Keywords: collaboration microsoft sharepoint
241


Microsoft Announces Office Graph - Connecting People And Content
Mon, Mar 3rd 2014 9:40a   Alan Lepofsky
Today at the SharePoint Conference 2014 (#SPC14) Microsoft unveiled Office Graph, a new architecture layer that maps the connections between people and content across the Office 365 family of products. Office Graph is not something people will see directly, instead it is a "behind the scenes layer" that will be used by developers to create user experiences that surface the information in various ways. Think of it more like the electrical wiring running through your house. You don't interact w [read] Keywords: connections ibm application community email enterprise exchange exchange integration microsoft network office outlook sharepoint skype
179


Video Interview On SharePoint And Purposeful Collaboration
Mon, Mar 3rd 2014 7:40a   Alan Lepofsky
I had the pleasure of speaking with the always charismatic Dux Raymond Sy last night about collaboration, social business, SharePoint and other enterprise software topics. Below is the 6 min video and if you want to hear more about this, please come to my SharePoint conference session at 10:45am on Tuesday. [read] Keywords: collaboration application enterprise sharepoint
225


My Top 10 Tweets From February 2014
Sun, Mar 2nd 2014 7:40a   Alan Lepofsky
Below are my top 10 tweets from Feb 2014 based on combined number of replies, favourites and retweets. I weighted each of those three actions equally. Feb 2014 Top Tweets !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+"://platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs"); [read] Keywords: twitter widget widgets




210


Facebook Lookback Provides A Personal Touch To Social Networking
Thu, Feb 6th 2014 9:40a   Alan Lepofsky
A few years ago I started to get frustrated with the way the market (vendors, press, analysts) was focusing primarily on how "social" could help teams and communities. While of course there are great benefits to this, I believe it leaves out the most important target, the individual. That's why I started my "Don't forget the ME in social MEdia" campaign. [slideshare id=13401488&doc=socialfatiguee2confboston2012-120621005415-phpapp02] I strongly believe that in order for p [read] Keywords: application enterprise facebook networking
383


IBM Mail Next - Your New Personal Interaction Manager
Tue, Feb 4th 2014 3:00a   Alan Lepofsky
Last week at IBM's annual conference IBM Connect they announced a new project code-named IBM Mail Next. Via a series of screenshots, IBM showed their vision of a new way for people to interact with their email, tasks and social networks. By leveraging IBM’s extensive analytics capabilities, Mail Next aims to help people focus on what the most important things they have to work on are, not just what’s new at the top of their inboxes. While the initial reaction of attendees [read] Keywords: collaboration connections domino ibm inotes lotus notes notes client sametime xpages applications blackberry development email enterprise google integration microsoft mobile networking widgets
266


My Top 10 Tweets From January 2014
Sat, Feb 1st 2014 3:03p   Alan Lepofsky
Below are my top 10 tweets from Jan 2014 based on combined number of replies, favourites and retweets. I weighted each of those three actions equally. I believe personal analytics such as this can help people know which topics they should spend more time working on (are popular with your audience) and which don't resonate as well. Of course, a single snapshot does not provide all the details you need, but each data point helps. Jan 2014 Top Tweets !function(d,s,id){var js,fjs=d.getElemen [read] Keywords: twitter widget widgets




Created and Maintained by Yancy Lent - About - Blog Submission - Suggestions - Change Log - Blog Widget - Advertising - Mobile Edition