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Social Media Monitoring Maturity Model
Alan Lepofsky    

These days it's very important for brands to monitor what is being said about them across various social media channels such as blogs, Twitter and Facebook. But where should the tools used to do the monitoring reside? Should they be stand-alone offerings? Should they be integrated with your collaboration platform, your CRM/Marketing tool, or your Call Center applications?

Below is my first draft of a maturity model showing the key benefits and issues of social media monitoring based on which platform the tool is a part of.


Social Media Monitoring Maturity Model


I'd love your feedback and together we can improve this.

But who should be responsible for this monitoring, Customer Support or Marketing? (or both)

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http://www.alanlepofsky.net/alepofsky/alanblog.nsf/dx/social-media-monitoring-maturity-model
Feb 22, 2012
67 hits



Recent Blog Posts
117


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Sat, Oct 18th 2014 12:03a   Alan Lepofsky
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Wed, Sep 17th 2014 11:23a   Alan Lepofsky
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Thu, Aug 14th 2014 11:10a   Alan Lepofsky
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