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Does Social Software have any value?
Arne Sigurd Rognan Nielsen    

If you are in doubt wether social software has any value for your company or not – do like you always do: Measure it!

Well, thats easy to say and more complex to do. Maybe that is the reason for so many managers say: – Social is a waste of time and money. We make refrigerators. What is so social about that?

They believe “social” is what their kids do. Facebook. Kids stuff.

But is it really? Why not give “social” a chance, read up on it, have a look at professional social solutions for businesses. And why not measure the value of it and make it a business case?

- How do I do that, you might ask. Easy. There is help. IBM has published a new White Paper with the title “Measuring the value of social software”.

The white paper looks at how to measure the effectiveness and value of a social software initiative, what tools are available to capture key metrics, and what to take into consideration when establishing a measurement approach.

  • Contents
  • Why measure?
  • Defining objectives
  • Types of measurement
  • Measurement levels
  • Measurement tools
  • Sample reports
  • Creating a measurement approach

Download the White Paper here (PDF)!




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http://mynewnotesblog.wordpress.com/2012/01/09/does-social-software-have-any-value/
Jan 09, 2012
39 hits



Recent Blog Posts
81


New video update on IBM’s Mail Next
Sat, Jul 26th 2014 4:11p   Arne S. Nielsen
Tune in and get the latest news on IBM Mail Next, the hottest announcement at IBM Connect 2014. IBM Mail Next is IBM’s next generation messaging and collaboration tool that will help you Focus, Find and Take Control of your actions and priorities. Watch this lively and extremely interesting presentation by Kramer Reeves, Saurabh Calla, and Vinod Seraphin to get the latest news on IBM Mail Next, the hottest announcement at IBM Connect 2014.  IBM Mail Next is IBM’s next generation m [read] Keywords: collaboration ibm inotes notes facebook twitter
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UK government chooses ODF as standard document format
Fri, Jul 25th 2014 6:13a   Arne S. Nielsen
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Thu, Jul 24th 2014 6:12a   Arne S. Nielsen
Filed under: News [read] Keywords: ibm facebook twitter
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Luis Benitez on how to work world wide from a small island in Caribbean
Thu, Jul 17th 2014 6:12a   Arne S. Nielsen
Luis Benitez is IBM’s product manager for IBM Connections, the worlds leading platform for social intranets. Luis is living in Puerto Rico in the Caribbean, where he has only 10 local IBM colleagues. But with the help of IBM Connections he is working world-wide and succeeds with the help of his social network. This is what he says about his way of working: Filed under: News, Social Business, Videos [read] Keywords: connections ibm facebook network twitter
74


What is a social employee?
Thu, Jul 17th 2014 6:12a   Arne S. Nielsen
You may have been wondering: – What is all this talk about Social Business and Social Collaboration? In this talk, Mark Burgess brings to our attention how employees, through social media, are changing how companies market to, and engage with, customers and prospects. With the transparency and opportunity for personal connections that social media offers, pushing fabricated, inauthentic sales pitches doesn’t work anymore. Instead, we are witnessing the rise of the social employee wh [read] Keywords: collaboration connections facebook twitter
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Get ready for Social Connections VII in Stockholm
Wed, Jul 16th 2014 3:12p   Arne S. Nielsen
Did you, like me, miss the Social Connections conference in Prague earlier this year? Well, there is always a second chance because the next conference, Social Connections VII, will be held already in November. This time in Stockholm, Sweden. Social Connections VII will be held in the stunning city of Stockholm in Sweden on Thursday 13th and Friday 14th November, 2014. The conference will once again have a two-day program, with the formal agenda starting with a buffet lunch and social gathering [read] Keywords: administration connections development facebook twitter
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Three focus areas to survive in business
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Three key focus areas to survive the competition
Wed, Jul 16th 2014 9:13a   Arne S. Nielsen
In a presentation I did mostly 20 years ago for a group of industry leaders on the Norwegian west coast I was talking about what would be the three most important focus areas for businesses that wanted to survive the rough competition in the future. My answer was this: High Speed High Tech High Touch Here is what I mean by these three key focus areas: High Speed: To win over your competitors you have to be faster than them. That means getting the right facts and information faster than them. M [read] Keywords: collaboration facebook network office twitter
171


IBM and Apple in exclusive partnership to win the mobile market for enterprise
Tue, Jul 15th 2014 5:12p   Arne S. Nielsen
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128


Sorry for any inconvenience: I am testing new layouts and fonts…
Wed, Jul 9th 2014 3:12p   Arne S. Nielsen
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