One of the reasons that becoming a social business is so difficult for a big company like IBM, as much as it believes and wants to take that route, is that being a social business entails a lot of risk. Encouraging your people to blog and tweet and respond in real-time means losing most of your control over what they say. How many times has Steve Mills be derided for referring to Lotus Notes as a "legacy" application? Letting your executives and product managers and developers out there into the wild means owning what they all say.
Even worse than the risk is the lack of immediate, measurable benefits. No matter how they try, your bean counters won't be able to measure the force of having Ed Brill work so well with the public. To take a non-IBM example, many businesses have taken to establishing Twitter account, not for the purpose of spewing propaganda, but for the purpose of taking complaints, publicly. SouthWest Airlines, for example, has a Twitter account at http://twitter.com/SouthWest. A moment ago, I did a screen shot of the past few tweets mentioning that account. That first tweet shows the possible benefit to the social business, with a public, unsolicited compliment. The second is a minor complaint. The third and fifth are awareness-raising without any real positive or negative spin, and the fourth is a flat out, "You Suck!" complaint aired publicly.
The leap of faith is that being out there will benefit you more than not being out there. I have run a social business for years. I do almost no advertising, and never have, with all my business coming from word of mouth, plus relentless marketing and improvements.
Are the risks worth the benefit? Yes. IBM knows it, and is willing to take the risks along with the leap. Are you?
You are in a maze of twisty SharePoint passages
Tue, Apr 15th 2014 10:29a Ben Langhinrichs Or rather, I am. And they are not all the same, but rather all are different, and in many different ways. After a long, long hiatus while Midas LSX 5 was finished and released and CoexLinks Fidelity 3.5 was finished and released, I am back to working on SharePoint. It is an adventure (see what I did there?), but after installing piece after piece, I have the SharePoint Online Management Shell working and connected. Next on the agenda is trying out creating a new site through the shell, followed [read] Keywords: lsx
Wed, Apr 9th 2014 3:50p Ben Langhinrichs Sometimes, even small data can be useful. Once in a while, I go to Youtube and look at the statistics, because it helps me to understand what people like and how well I am keeping their interest. The following three shots are my most popular Gimp tutorial followed by my most recent Gimp tutorial followed by my channel intro video. As you can see at a glance, the first two are pretty good, but I need to work on that Channel intro. Most popular Gimp tutorial Most recent Gimp tutorial Channe [read] Keywords:
Brief demo of Message Store in CoexLinks Fidelity
Tue, Apr 8th 2014 6:20a Ben Langhinrichs A few days ago, we announced the release of CoexLinks Fidelity 3.5. Along with high quality MIME rendering for IBM Notes, CoexLinks has a new feature called the Message Store. I thought I'd put together a brief demo of the Message Store which also shows a little of the new fidelity. The Message Store is designed for companies who have mixed environments including Notes/Domino applications and possibly Notes/Domino mail users along with other users with Microsoft Outlook, GMail or other email sy [read] Keywords: domino
Maybe I should call the next one Bruce
Thu, Apr 3rd 2014 5:30p Ben Langhinrichs Back in October, I announced that we were changing the name of the Midas Rich Text LSX to the Midas LSX after 16 years. Today, I announced that we were changing the name of CoexLinks to Coexlinks Fidelity after 11 years. Which brings up the obvious question, what will we call CoexEdit when we announce a new major release in a week or so? I'm thinking Bruce. Not for any practical purpose, only philosophical ones. Just to keep it clear. [read] Keywords: lsx
Introducing CoexLinks Fidelity
Thu, Apr 3rd 2014 2:06p Ben Langhinrichs Today, we are putting up a new version of CoexLinks called Coexlinks Fidelity. While it is technically CoexLinks 3.5 for internal reasons, it is the biggest addition of functionality for CoexLinks in years. The core CoexLinks functionality of converting doclinks to usable links in Outlook, Google Mail or other web mail is still in place, and more flexible and powerful than ever. But now, there are two additional areas of functionality added to enhance the power and value of CoexLinks: Email Fide [read] Keywords: domino
A customer request
Thu, Mar 27th 2014 11:20a Ben Langhinrichs Without mentioning names, we got a customer request today: We need to migrate some data to SQL server and having difficulties with RTF's. By using @abstract, results are mixed. Some records have partial data from RTF field and also formatting is not retained. So we are looking for MidasLSX which allow us to easily export an RTF along with a few other fields directly into SQL server or write all the records from Notes database into a CSV file which can be imported into SQL table. We need to migr [read] Keywords: notes
Quick Mask - Fun easy uses in Gimp 2.8
Thu, Mar 27th 2014 8:19a Ben Langhinrichs While Gimp may not be relevant to IBM software or Notes/Domino, many business partners have chosen to use this free, open source image manipulation software for creating graphics, cleaning up photos and even building simple animations. Over on Mini-Lessons.info, I have twenty-two different Gimp tutorials along with many tutorials on Notes/Domino topics including some on the Midas LSX and CoexLinks. This is my latest Gimp 2.8 mini-lesson. Like all of my videos, there are no ads at all, and I aim [read] Keywords: domino
The pointy-haired boss takes a data dump
Mon, Mar 24th 2014 7:00a Ben Langhinrichs When your PHB needs to take a data dump from Notes to SQL Server or DB2 or SharePoint Lists or whatever, and your organization is low on Notes developers, there's always the Midas LSX and the completely data-driven Export to CSV database. Request an evaluation license today and see how easy it can be. Or watch the video for a short demo. High fidelity full screen is recommended, and closed captions are available both for following along in English or getting translations to other languages. [read] Keywords: lsx
Help needed in Lanes 1 and 2
Thu, Mar 20th 2014 8:03a Ben Langhinrichs Yesterday, I laid out a roadmap for Genii Software, defining three lanes that we see companies fall into and how we aim to address the needs of those companies. Over the next few days, I will post a few examples to illustrate our goals. Lanes 1 and Lane 2:Taking data from a Notes database to SQL server without Notes development Problem: a company has a Notes database, and they need to take a number of fields of a specific form and put them into SQL Server tables. They may be migrating (Lane 1) o [read] Keywords: lsx