One of the reasons that becoming a social business is so difficult for a big company like IBM, as much as it believes and wants to take that route, is that being a social business entails a lot of risk. Encouraging your people to blog and tweet and respond in real-time means losing most of your control over what they say. How many times has Steve Mills be derided for referring to Lotus Notes as a "legacy" application? Letting your executives and product managers and developers out there into the wild means owning what they all say.
Even worse than the risk is the lack of immediate, measurable benefits. No matter how they try, your bean counters won't be able to measure the force of having Ed Brill work so well with the public. To take a non-IBM example, many businesses have taken to establishing Twitter account, not for the purpose of spewing propaganda, but for the purpose of taking complaints, publicly. SouthWest Airlines, for example, has a Twitter account at http://twitter.com/SouthWest. A moment ago, I did a screen shot of the past few tweets mentioning that account. That first tweet shows the possible benefit to the social business, with a public, unsolicited compliment. The second is a minor complaint. The third and fifth are awareness-raising without any real positive or negative spin, and the fourth is a flat out, "You Suck!" complaint aired publicly.
The leap of faith is that being out there will benefit you more than not being out there. I have run a social business for years. I do almost no advertising, and never have, with all my business coming from word of mouth, plus relentless marketing and improvements.
Are the risks worth the benefit? Yes. IBM knows it, and is willing to take the risks along with the leap. Are you?
Animated flowchart tutorial - video editing technique
Thu, Sep 18th 2014 12:03p Ben Langhinrichs I had so much fun with the animated flowchart yesterday, I stayed up late last night making a brief tutorial, and then did some polishing over my lunch hour. I used Camtasia 8, but the technique is easily transferable (from what I can tell) to Adobe Premiere Pro or Final Cut Pro or any other professional level video editing software. The video is only two and a half minutes, but I think you'll find it interesting if you've ever wanted to do more with your videos. You can check out more details [read] Keywords: archive
Fun with quirky video techniques
Wed, Sep 17th 2014 10:52a Ben Langhinrichs I've been playing with some different techniques to show how CoexLinks Fidelity works compared with how IBM Notes/Domino works, and decided to mix up the flowcharts and demo. It's been interesting and fun, but I realized I could use a GIF (albeit, a large GIF - sorry for the bandwidth) to show the technique without forcing anybody to watch a whole video. I reduced a few of the effects and shrank this to 640x360 to fit the blog and keep the size somewhat reasonable. The actual video is in HD an [read] Keywords: domino
Some like to go with the flow
Tue, Sep 16th 2014 8:06a Ben Langhinrichs My wife is an educator, and one of the concepts she tries to pound into my thick, unreceptive skull is that different people learn in different ways. Meaning that some people learn by reading a description, some people learn by watching a video, some people learn by diving in and trying without "bothering to RTFM". And yes, some people learn by reading a flow chart. Different strokes for different folks, or horses for courses as the British are said to say. In deference to those whose learnin [read] Keywords: google
Saving Grace - a different sort of haunted house story
Sat, Sep 13th 2014 6:46a Ben Langhinrichs My latest story video is up on Youtube on TheStoryTimeChannel, and I'l love to hear what you think. I tried a different approach as far as effects and all, but mostly I hope you enjoy the story, which was first published in a print anthology a few years ago and then in my short story collection, Savage Fire. Now you can listen to it free. If you enjoy, please give it the thumbs up. You can also subscribe so you hear about new stories as they come out. [read] Keywords:
Are videos like blog posts or like product pages?
Thu, Sep 11th 2014 7:26a Ben Langhinrichs Over the past year and a half, I've posted many videos on my primary Youtube channel (not to be confused with my new StoryTime channel). Many are tutorials on Gimp, Youtube and general topics, but there are also several that are product demos or product tutorials on Midas and CoexLinks Fidelity. These have been successful, but I face a new sort of issue I hope you can help me figure out. When a video grows out of date due to a new version or revised sample, should I create a new one that is up [read] Keywords: lsx
Closed captions on videos - four reasons to add them
Fri, Sep 5th 2014 9:33a Ben Langhinrichs I've said it before and I'll probably say it again, if you are going to put out videos for an international audience (such as the Notes/Domino community), add closed captions. Youtube has made this easier and easier, though it is still a fairly time intensive and annoying process. But the value goes beyond providing access to the hearing impaired, though that is a good reason in and of itself. There are four advantages to using closed captions: 1) People who are hard of hearing or watching y [read] Keywords: domino
How our Export to CSV is different than exporting from view
Thu, Sep 4th 2014 6:33a Ben Langhinrichs A question came up from a viewer after watching Domino Blog to WordPress using CSV about what differences there were between exporting to CSV using our Export to CSV logic vs. exporting from a custom view to CSV using File -Export. The primary differences and similarities are shown below: Export featureExport to CSV using MidasExport using custom viewSummary items (number,date, etc.)Fully supportedFully supportedRich text and non-summary fieldsFully supportedNot supportedFormulas excluding @DbL [read] Keywords: dblookup
Domino Blog to Wordpress - an Alan Birthday vlog
Wed, Sep 3rd 2014 6:33p Ben Langhinrichs A few days ago, Alan Lepofsky asked me a question on Twitter. I responded generally, but since it happens to be Alan's birthday today (Happy Birthday!), I thought I'd go to a little effort and make a birthday vlog of sorts showing exactly how this would work. The video is only 3 minutes long and demonstrates show some interesting new features in Export to CSV for Midas LSX 5.11. You can check out the exact field specifications at mini-lessons.info/MIDAS20. Best viewed in HD. Closed capti [read] Keywords: domino
Mind blowing echo of the last millennium
Fri, Aug 29th 2014 2:19p Ben Langhinrichs Tom Duff tweeted the following today. I had no idea, but it is exciting/scary/disturbing to think that my software has been running continuously in that application since Bill Clinton was in office, before hanging chads and 9/11 and so many things. 15 years. The sad thing is, Hard Copy Reporter was an abject failure in business terms. Technically, it worked well, but we were far out of our league selling reporting software. Of course, the Midas LSX itself is still selling well, but about many, m [read] Keywords: lsx
Zaminder X short emo how to make his son sex samples
Fri, Aug 29th 2014 10:53a Ben Langhinrichs Every once in a while, I get a reminder about why it is worth spending the time to create your own Closed Captions for a video. My most recent, AutoCheck - Technique to verify LSX installation in database , is just a brief video showing a technique, so I didn't worry about it. But when I happened to check the Automatic captions created, I remembered why I should always take the time. See screenshot below. Ouch. If you are making videos to put on Youtube, you might want to watch my demo on how [read] Keywords: lsx