B2B just got a whole lot easier with IBM Commerce
Mon, Nov 24th 2014 7:40a Bob Balfe This is a big move for IBM Commerce. You will be seeing some cool videos coming soon with the new B2B functionality. Here are some key quotes from the announcement: Available this Wednesday, IBM B2B Commerce transforms the complex B2B buying … Continue reading → [read] Keywords: ibm
Donate to Wikipedia today!
Wed, Oct 29th 2014 7:43a Bob Balfe I have long been a fan and user of Wikipedia. And as many of you know, it comes with no advertisements and that means it solely relies on donations. I highly recommend anyone who uses Wikipedia to go and donate … Continue reading → [read] Keywords:
What do you think technical eminence is?
Mon, Oct 27th 2014 9:33a Bob Balfe This is a very interesting topic for me as I have heard the term several times within IBM. Let’s tear apart the phrase: Technical – obviously someone who is a technical expert or at least claims they have the capability … Continue reading → [read] Keywords: ibm
Who watches YouTube videos from their TV?
Sat, Oct 25th 2014 3:03p Bob Balfe I love statistics and especially love them when something new starts to happen. This year something definitely changed with what devices people use to watch my videos. I have seen a huge growth in mobile and tablet however TV has … Continue reading → [read] Keywords: mobile
Searchandizing part 2 – Promoting a Category
Thu, Oct 23rd 2014 1:53p Bob Balfe In this demonstration I get some requirements from my marketing manager Mary to start a new sales category called “Sale” on the North American site. I create the category with a custom layout using Commerce Composer along with a promotion … Continue reading → [read] Keywords:
GreenWheels 2 – The Shop.org demonstration from the IBM booth
Mon, Oct 6th 2014 12:26p Bob Balfe This was the live demonstration we gave at Shop.org for the enhanced greenwheels demonstration. The focus of the demonstration was to show the different organization imperatives the greenwheels brand is attempting to carry out: Execute Cross-Channel Marketing Campaigns Create Behavior Based … Continue reading → [read] Keywords: ibm
Is Pinterest in your marketing plan?
Fri, Sep 19th 2014 8:53a Bob Balfe We all have our favorite stores and products and usually expect marketing emails to come from the company itself. But did you know Pinterest has been sending “Price drop emails” since last year (2013)? This is great for people who … Continue reading → [read] Keywords:
We all start at zero
Wed, Aug 20th 2014 6:00a Bob Balfe Had to pass this great video and cause on to everyone. I love Khan Academy and I think its cause is the future of learning. Join the cause today! You Can Learn Anything! [read] Keywords:
Taxonomy matters and colorful attribute names
Mon, Aug 11th 2014 7:20a Bob Balfe The taxonomy, or often called navigation, of a site is probably one of the most important pieces of an online commerce system. Being able to narrow down to a product through search and a faceted navigation system is very important to the … Continue reading → [read] Keywords:
Who is watching your videos on YouTube?
Fri, Jul 18th 2014 7:50a Bob Balfe I understand the types of videos I make will never go viral as it is a niche channel but I am always interested in finding new ways to have broader coverage. I have monitored things like the video retention rate … Continue reading → [read] Keywords:
26 Node-Red nodes for your arsenal!
Fri, Jul 4th 2014 6:10a Bob Balfe Check out this project on GitHub, it has 26 new nodes for your Node-Red application. Everything from Analysis to Hardware: https://github.com/node-red/node-red-nodes Analysis 72-wordpos - Analyses the payload and classifies the part-of-speech of each word. The resulting message has msg.pos added with … Continue reading → [read] Keywords: application
Playing in the new Swift playground
Fri, Jun 13th 2014 5:30a Bob Balfe Playgrounds are not a new concept in software development. I have always had that “Test” project with all kinds of different code blocks that I wrote for some project or tested out ideas for creating more optimized code. I figure … Continue reading → [read] Keywords: development
Video is stealing the show in online fashion retail!
Fri, Jun 6th 2014 6:50a Bob Balfe Doing my usual shopping around on fashion sites I found this beautiful site by Salvatore Ferragamo! The site is very sleek and fresh looking with video and content mixed with the shopping experience. This is a great example of my … Continue reading → [read] Keywords:
Experiential Commerce is the future
Tue, Jun 3rd 2014 8:40a Bob Balfe For those that saw the GreenWheels demonstration and the many sessions at the Smarter Commerce Global Summit this year you saw a very common theme – content, community, and commerce integrated into a seamless experience for the customer. Social is … Continue reading → [read] Keywords: community
Tip of the Day: Creating Image Maps with GIMP
Mon, Apr 28th 2014 9:30a Bob Balfe There are actually a lot of cool online tools to aid with creating image maps but for those users of GIMP you have a pretty easy to use and configurable image map tool right at your finger tips! In this … Continue reading → [read] Keywords:
The next big thing in customer loyalty is…
Fri, Mar 28th 2014 12:10p Bob Balfe I don’t often blog more than once a day, even write during the day for that matter but during lunch today I read this article and it got me thinking this really could be the next big thing in retail. … Continue reading → [read] Keywords:
Top 5 reasons why NodeJS rocks!
Tue, Mar 11th 2014 11:20a Bob Balfe NodeJS has been around for almost five years and until recently it has been a focus point for geeks, pioneers, and chat programs. Recently it has been getting some amazing press from things like BlueMix and JazzHub and of course … Continue reading → [read] Keywords:
Showtheifing, it’s coming to your store…
Tue, Feb 11th 2014 9:00p Bob Balfe This is classic in my opinion. I just read this article where Amazon will be “making it easier” for people “scan” brick and mortar products and have that product automatically be added to your Amazon cart. I say scan because … Continue reading → [read] Keywords:
Tough Mudder and Wounded Warrior Project!
Sat, Feb 8th 2014 7:20a Bob Balfe I just signed up for the Tough Mudder Upstate New York event (check out the video below). I figure I would motivate myself by looking at my old Marine pictures and even including one in this post from long ago, … Continue reading → [read] Keywords:
Youtility – helping actually sells in the end
Tue, Jan 28th 2014 8:30a Bob Balfe I just watched a video by the one and only Jay Baer about smart marketing and it reminds me of the videos I create for technology and more recently specifically about Smarter Commerce for marketing people. Since I have been … Continue reading → [read] Keywords:
The most impressive demonstration at NRF 2014
Fri, Jan 17th 2014 11:20a Bob Balfe I will admit that I did not see every demonstration or product at NRF and while the Intel booth had some great technology, I think the Watson + Fluid + Northface demonstration was the best. It was the best for a couple … Continue reading → [read] Keywords:
Rubber duck debugging or Rubber Ducking, meet Captain Crunch!
Fri, Jan 10th 2014 7:21a Bob Balfe How many of you do “rubber ducking“? How many even know what it is? Rubber duck debugging, rubber ducking, and the rubber duckie test are informal terms used in software engineering to refer to a method of debugging code. The name is a reference to a story in … Continue reading → [read] Keywords:
Why you should visit IBM at NRF
Thu, Jan 9th 2014 8:10a Bob Balfe 2013 was a great year for IBM in the retail and eCommerce space. In case you missed some of the analysts press releases over the past year, outside of me being there, here are a few more reasons why you … Continue reading → [read] Keywords: ibm
My new office mate
Wed, Jan 8th 2014 1:30p Bob Balfe To mark this cold winter I figured I would post something about it. To save money this winter we have been keeping the temperature at 65 degrees Celsius. It has saved a lot of money but since I work from … Continue reading → [read] Keywords: office
Meet the CoreMedia team at NRF next week!
Tue, Jan 7th 2014 5:30a Bob Balfe Retails big conference (NRF) is less than a week away. Make sure you get on the CoreMedia demo room schedule to see what’s coming this year. CoreMedia is pleased to collaborate with the IBM team in showcasing state of the … Continue reading → [read] Keywords: ibm
New video: Testing your site on mobile devices
Sun, Jan 5th 2014 8:43p Bob Balfe In this video I show how you can use the CoreMedia studio to test your site across different resolutions – specifically mobile devices like tablet (landscape and portrait) and mobile phones (landscape and portrait). You can learn more about CoreMedia and their … Continue reading → [read] Keywords: mobile