Gaming is a tough business. Throughout the years I have seen many companies come and go or small successful companies get sucked up by the larger companies. One thing I always found interesting about electronic games is they have pretty much catered to the “young” and now with a segment of gamers in their mid-to-late forties games have a much broader audience but in general not complete.
Zynga on the other hand, has single handedly crossed that 40′s something generation and have now pulled in the retired generation – essentially anyone from 55 and up so it appears. My parents are in their sixties and I have many aunts and uncles in the same range and I am amazed how often they play these games on Facebook. My father says my mother is addicted to Farmville, CityVille and who knows what other “…villes”.
To me this is a game changer in the gaming industry, and it is probably not news to many who follow it. With talks of taking on education and gambling this will definitely spread to all generations. About a month ago Zynga announced their Platform for Play – once again, this is an old proven strategy to get as many developers on board as possible.
Soon after, we will be adding great games from other developers too. — link
Getting more developers on board and having their games be part of the Zynga arsenal has all kinds of growth implications. Just look at mobile applications on the Apple devices and the Android devices. If it wasn’t for the SDK (software development kits) then none of that would be possible.
Smarter Commerce: Having trouble putting the pieces together?
Wed, May 22nd 2013 1:50p Bob Balfe So you are at the Smarter Commerce Global Summit and you are seeing all kinds products and services from IBM and Business Partners. If you are asking yourself questions like this:
What value do I get choosing IBM for a specific piece of my Smarter Commerce puzzle?
What is the value of choosing IBM for multiple products?
What value is there in having these solutions integrated versus a competitor?
What business partner would you recommend for X, if any?
Why should I choose IBM for our eCommerce [read] Keywords: ibm
Subscriptions now enabled!
Mon, May 20th 2013 9:00p Bob Balfe So I had the pleasure of sitting next to and meeting Drew Neisser (@DrewNeisser), CEO of Renegade LLC on the plane to the IBM Smarter Commerce Global Summit today. We had a lot of great exchanges and he gave me a tip I should I have known already and that was having an email subscription form on my blog. I guess I thought that was “the old” way but Drew convinced me many people use his so I figured I would give it a try.
So in conference fashion you should see some pictures and p [read] Keywords: ibm
The insanity of the Marketing Technology landscape!
Tue, May 14th 2013 7:20a Bob Balfe A very interesting graphic from LUMA Partners (LUMAscape) was recently published. You will notice pretty much all of IBM’s recent acquisitions (in the last 3 or so years) are on this graphic. This is in my opinion a validation of the IBM’s Smarter Commerce strategy as their products become more and more integrated. Having a single company with best of breed technologies integrated and supported by one company makes this landscape a bit more consumable and less daunting.
Many of IBM [read] Keywords: ibm
Make sure you check out CrossViews booth at the Smarter Commerce Global Summit!
Wed, May 8th 2013 7:50a Bob Balfe CrossView is a premier provider of cross-channel commerce solutions and services that enable a smarter, more personalized shopping experience. You can see their sponsor listing on the Smarter Commerce Global Summit page here. One of CrossView’s customers is Moosejaw - a fast-growing Midwestern retailer specializing in extreme outdoor equipment and apparel. Moosejaw’s site, based on IBM’s WebSphere Commerce is often considered the poster child of social commerce. They have a br [read] Keywords: ibm
Book Review: Creating an MP3 Player with HTML5
Creating a custom build with Dojo Toolkit Web Builder
Fri, May 3rd 2013 7:20a Bob Balfe Do you want to use only a small piece of Dojo? Does Dojo have a really cool feature you want but you don’t want to take the entire library?
Then the Dojo Toolkit Web Builder is for you. I recently created a desktop web application where I wanted to use the Swipe function in the Gesture package of Dojo. I am not using a lot of Dojo at all in this application so I really only wanted the dojox.gesture.swipe package. The web builder allows you to select the packages you want and it builds a s [read] Keywords: ibm
My first day with the Microsoft Surface – this is no tablet
Thu, May 2nd 2013 7:00a Bob Balfe I now see the attraction of the Microsoft Surface. While it has been documented, written about, reviewed, etc by many and in a sense does not get the recognition some of the other tablets get I think it is clearly getting short changed. And the reason is…
This is not a tablet, its a PC. It does pretty much everything my laptop and desktop can do and a whole lot more. The “tablet” is very thin and compares nicely against the other tablets on the market. I have the 128GB model an [read] Keywords: desktop