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Why Zynga is rocking the gaming industry
Bob Balfe    

Gaming is a tough business. Throughout the years I have seen many companies come and go or small successful companies get sucked up by the larger companies. One thing I always found interesting about electronic games is they have pretty much catered to the “young” and now with a segment of gamers in their mid-to-late forties games have a much broader audience but in general not complete.

Zynga on the other hand, has single handedly crossed that 40′s something generation and have now pulled in the retired generation – essentially anyone from 55 and up so it appears. My parents are in their sixties and I have many aunts and uncles in the same range and I am amazed how often they play these games on Facebook. My father says my mother is addicted to Farmville, CityVille and who knows what other “…villes”.

To me this is a game changer in the gaming industry, and it is probably not news to many who follow it. With talks of taking on education and gambling this will definitely spread to all generations. About a month ago Zynga announced their Platform for Play – once again, this is an old proven strategy to get as many developers on board as possible.

Soon after, we will be adding great games from other developers too. — link

Getting more developers on board and having their games be part of the Zynga arsenal has all kinds of growth implications. Just look at mobile applications on the Apple devices and the Android devices. If it wasn’t for the SDK (software development kits) then none of that would be possible.

 



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http://blog.balfes.net/2012/04/17/why-zynga-is-rocking-the-gaming-industry/
Apr 17, 2012
41 hits



Recent Blog Posts
26


Who watches YouTube videos from their TV?
Sat, Oct 25th 2014 3:03p   Bob Balfe
I love statistics and especially love them when something new starts to happen. This year something definitely changed with what devices people use to watch my videos. I have seen a huge growth in mobile and tablet however TV has … Continue reading → [read] Keywords: mobile
74


Searchandizing part 2 – Promoting a Category
Thu, Oct 23rd 2014 1:53p   Bob Balfe
In this demonstration I get some requirements from my marketing manager Mary to start a new sales category called “Sale” on the North American site. I create the category with a custom layout using Commerce Composer along with a promotion … Continue reading → [read] Keywords:
56


Webinar this Thursday! Optimizing e-Commerce Site Search for IBM WebSphere Commerce
Wed, Oct 22nd 2014 8:53p   Bob Balfe
Our partners over at Coremedia and NetSphere Strategies will be hosting a webinar about WebSphere Commerce search tomorrow, register for it here. DATE:  Thursday, October 23, 2014TIME:  2:30pm Central | 12:30pm Pacific Solr, an open-source enterprise search platform, is a powerful tool in the hands of … Continue reading → [read] Keywords: ibm enterprise websphere
129


The power of the dataload utility – loading data into any table
Wed, Oct 15th 2014 8:53a   Bob Balfe
I read a great article that shows how easy it is to configure the WebSphere Commerce dataload utility to load data into any table. In this case it is a custom table and Pradeep walks you through the configuration of … Continue reading → [read] Keywords: websphere
112


GreenWheels 2 – The Shop.org demonstration from the IBM booth
Mon, Oct 6th 2014 12:26p   Bob Balfe
This was the live demonstration we gave at Shop.org for the enhanced greenwheels demonstration. The focus of the demonstration was to show the different organization imperatives the greenwheels brand is attempting to carry out: Execute Cross-Channel Marketing Campaigns Create Behavior Based … Continue reading → [read] Keywords: ibm
496


How the iPhone is made info-graphic
Thu, Sep 25th 2014 7:36a   Bob Balfe
I thought this graphic was very interesting: [read] Keywords: iphone




424


Greenwheels version 2 comes to Shop.Org – don’t miss it!
Wed, Sep 24th 2014 9:16a   Bob Balfe
This year at one of the IBM pedestals you will see the extension to the original demonstration given at the Smarter Commerce Summit (you can watch that video here). The greenwheels company is focusing on three main company imperatives in this story. … Continue reading → [read] Keywords: ibm
905


Is Pinterest in your marketing plan?
Fri, Sep 19th 2014 8:53a   Bob Balfe
We all have our favorite stores and products and usually expect marketing emails to come from the company itself. But did you know Pinterest has been sending “Price drop emails” since last year (2013)? This is great for people who … Continue reading → [read] Keywords:
148


Easily Creating Widgets In WebSphere Commerce Composer
Sat, Aug 30th 2014 12:33p   Bob Balfe
WebSphere Commerce Composer is a very powerful addition to the tool set. It allows marketing and HTML developers to pretty much design a web site to their heart’s content. In this video I show how you can use jQuery and … Continue reading → [read] Keywords: websphere widgets
217


We all start at zero
Wed, Aug 20th 2014 6:00a   Bob Balfe
Had to pass this great video and cause on to everyone. I love Khan Academy and I think its cause is the future of learning. Join the cause today! You Can Learn Anything! [read] Keywords:




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