Gaming is a tough business. Throughout the years I have seen many companies come and go or small successful companies get sucked up by the larger companies. One thing I always found interesting about electronic games is they have pretty much catered to the “young” and now with a segment of gamers in their mid-to-late forties games have a much broader audience but in general not complete.
Zynga on the other hand, has single handedly crossed that 40′s something generation and have now pulled in the retired generation – essentially anyone from 55 and up so it appears. My parents are in their sixties and I have many aunts and uncles in the same range and I am amazed how often they play these games on Facebook. My father says my mother is addicted to Farmville, CityVille and who knows what other “…villes”.
To me this is a game changer in the gaming industry, and it is probably not news to many who follow it. With talks of taking on education and gambling this will definitely spread to all generations. About a month ago Zynga announced their Platform for Play – once again, this is an old proven strategy to get as many developers on board as possible.
Soon after, we will be adding great games from other developers too. — link
Getting more developers on board and having their games be part of the Zynga arsenal has all kinds of growth implications. Just look at mobile applications on the Apple devices and the Android devices. If it wasn’t for the SDK (software development kits) then none of that would be possible.
My top 10 videos on YouTube this year!
Wed, Dec 17th 2014 8:20a Bob Balfe It is that time to reflect on the past year and this year I am starting with my YouTube channel. In case you missed any of these blockbuster hits you can watch them now! This year I had over 32,000 … Continue reading → [read] Keywords:
Is your solution Ready for Smarter Commerce?
Fri, Dec 12th 2014 6:30a Bob Balfe Earlier this year IBM announced a partnership with over 16 new partners who have created integrations with the IBM Commerce platform. That number is now up to an astounding 35 partners in less than a year later! You can check out … Continue reading → [read] Keywords: ibm
Thank you for a great 2014!
Wed, Dec 10th 2014 4:10p Bob Balfe Over the years I have had interactions with many of you and I wanted to say thank you for reading my blog! I am attempting to gauge the value of my blog by getting some reader feedback. So if you … Continue reading → [read] Keywords:
B2B just got a whole lot easier with IBM Commerce
Mon, Nov 24th 2014 7:40a Bob Balfe This is a big move for IBM Commerce. You will be seeing some cool videos coming soon with the new B2B functionality. Here are some key quotes from the announcement: Available this Wednesday, IBM B2B Commerce transforms the complex B2B buying … Continue reading → [read] Keywords: ibm