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B2B just got a whole lot easier with IBM Commerce
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Integrated content management and WebSphere Commerce Workspaces!
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Great mobile application for Black Friday
Wed, Nov 19th 2014 148
Afraid big brother is tracking your online activity? Then check out Tor …maybe
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Webinar – Inside the User Experience; Solutions to Mobile Banking Issues
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Donate to Wikipedia today!
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Want to learn WebSphere Commerce? Check out this new play list
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Top 10
Who watches YouTube videos from their TV?
Sat, Oct 25th 2014 195
Afraid big brother is tracking your online activity? Then check out Tor …maybe
Wed, Nov 5th 2014 170
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Wed, Oct 15th 2014 157
What do you think technical eminence is?
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Searchandizing part 2 – Promoting a Category
Thu, Oct 23rd 2014 153
Great mobile application for Black Friday
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Want to learn WebSphere Commerce? Check out this new play list
Tue, Oct 28th 2014 142
Donate to Wikipedia today!
Wed, Oct 29th 2014 139
Webinar this Thursday! Optimizing e-Commerce Site Search for IBM WebSphere Commerce
Wed, Oct 22nd 2014 123


Why Zynga is rocking the gaming industry
Bob Balfe    

Gaming is a tough business. Throughout the years I have seen many companies come and go or small successful companies get sucked up by the larger companies. One thing I always found interesting about electronic games is they have pretty much catered to the “young” and now with a segment of gamers in their mid-to-late forties games have a much broader audience but in general not complete.

Zynga on the other hand, has single handedly crossed that 40′s something generation and have now pulled in the retired generation – essentially anyone from 55 and up so it appears. My parents are in their sixties and I have many aunts and uncles in the same range and I am amazed how often they play these games on Facebook. My father says my mother is addicted to Farmville, CityVille and who knows what other “…villes”.

To me this is a game changer in the gaming industry, and it is probably not news to many who follow it. With talks of taking on education and gambling this will definitely spread to all generations. About a month ago Zynga announced their Platform for Play – once again, this is an old proven strategy to get as many developers on board as possible.

Soon after, we will be adding great games from other developers too. — link

Getting more developers on board and having their games be part of the Zynga arsenal has all kinds of growth implications. Just look at mobile applications on the Apple devices and the Android devices. If it wasn’t for the SDK (software development kits) then none of that would be possible.

 



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http://blog.balfes.net/2012/04/17/why-zynga-is-rocking-the-gaming-industry/
Apr 17, 2012
18 hits



Recent Blog Posts
58


B2B just got a whole lot easier with IBM Commerce
Mon, Nov 24th 2014 7:40a   Bob Balfe
This is a big move for IBM Commerce. You will be seeing some cool videos coming soon with the new B2B functionality. Here are some key quotes from the announcement: Available this Wednesday, IBM B2B Commerce transforms the complex B2B buying … Continue reading → [read] Keywords: ibm
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Integrated content management and WebSphere Commerce Workspaces!
Mon, Nov 24th 2014 6:00a   Bob Balfe
One of the really big problems in the eCommerce space is you may have a custom or enterprise content management system and a really great eCommerce platform like WebSphere Commerce but the two are rarely ever connected into a single approval … Continue reading → [read] Keywords: enterprise websphere
148


Great mobile application for Black Friday
Wed, Nov 19th 2014 3:50p   Bob Balfe
I was sent a story idea for a mobile application call Zoomingo and I will say upfront that if someone pitches me an application or story idea I really have to like it to blog about it. This application fits … Continue reading → [read] Keywords: application mobile
170


Afraid big brother is tracking your online activity? Then check out Tor …maybe
Wed, Nov 5th 2014 9:26a   Bob Balfe
With all the worries that big brother is looking at your online activity something like Tor may just be the answer to online anonymity. The announcement that Verizon is planning to have a perma-cookie tracking ID placed on your phone – even … Continue reading → [read] Keywords:
112


Webinar – Inside the User Experience; Solutions to Mobile Banking Issues
Mon, Nov 3rd 2014 7:36a   Bob Balfe
Our friends over at BlueSky will be hosting a free webinar this Thursday, register here today! This free webinar will teach you how to see the way your mobile or desktop websites are working through the eyes of each consumer … Continue reading → [read] Keywords: desktop mobile
139


Donate to Wikipedia today!
Wed, Oct 29th 2014 7:43a   Bob Balfe
I have long been a fan and user of Wikipedia. And as many of you know, it comes with no advertisements and that means it solely relies on donations. I highly recommend anyone who uses Wikipedia to go and donate … Continue reading → [read] Keywords:
142


Want to learn WebSphere Commerce? Check out this new play list
Tue, Oct 28th 2014 9:13a   Bob Balfe
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156


What do you think technical eminence is?
Mon, Oct 27th 2014 9:33a   Bob Balfe
This is a very interesting topic for me as I have heard the term several times within IBM. Let’s tear apart the phrase: Technical – obviously someone who is a technical expert or at least claims they have the capability … Continue reading → [read] Keywords: ibm
195


Who watches YouTube videos from their TV?
Sat, Oct 25th 2014 3:03p   Bob Balfe
I love statistics and especially love them when something new starts to happen. This year something definitely changed with what devices people use to watch my videos. I have seen a huge growth in mobile and tablet however TV has … Continue reading → [read] Keywords: mobile
153


Searchandizing part 2 – Promoting a Category
Thu, Oct 23rd 2014 1:53p   Bob Balfe
In this demonstration I get some requirements from my marketing manager Mary to start a new sales category called “Sale” on the North American site. I create the category with a custom layout using Commerce Composer along with a promotion … Continue reading → [read] Keywords:




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