Gaming is a tough business. Throughout the years I have seen many companies come and go or small successful companies get sucked up by the larger companies. One thing I always found interesting about electronic games is they have pretty much catered to the “young” and now with a segment of gamers in their mid-to-late forties games have a much broader audience but in general not complete.
Zynga on the other hand, has single handedly crossed that 40′s something generation and have now pulled in the retired generation – essentially anyone from 55 and up so it appears. My parents are in their sixties and I have many aunts and uncles in the same range and I am amazed how often they play these games on Facebook. My father says my mother is addicted to Farmville, CityVille and who knows what other “…villes”.
To me this is a game changer in the gaming industry, and it is probably not news to many who follow it. With talks of taking on education and gambling this will definitely spread to all generations. About a month ago Zynga announced their Platform for Play – once again, this is an old proven strategy to get as many developers on board as possible.
Soon after, we will be adding great games from other developers too. — link
Getting more developers on board and having their games be part of the Zynga arsenal has all kinds of growth implications. Just look at mobile applications on the Apple devices and the Android devices. If it wasn’t for the SDK (software development kits) then none of that would be possible.
The insanity of the Marketing Technology landscape!
Tue, May 14th 2013 7:20a Bob Balfe A very interesting graphic from LUMA Partners (LUMAscape) was recently published. You will notice pretty much all of IBM’s recent acquisitions (in the last 3 or so years) are on this graphic. This is in my opinion a validation of the IBM’s Smarter Commerce strategy as their products become more and more integrated. Having a single company with best of breed technologies integrated and supported by one company makes this landscape a bit more consumable and less daunting.
Many of IBM [read] Keywords: ibm
Make sure you check out CrossViews booth at the Smarter Commerce Global Summit!
Wed, May 8th 2013 7:50a Bob Balfe CrossView is a premier provider of cross-channel commerce solutions and services that enable a smarter, more personalized shopping experience. You can see their sponsor listing on the Smarter Commerce Global Summit page here. One of CrossView’s customers is Moosejaw - a fast-growing Midwestern retailer specializing in extreme outdoor equipment and apparel. Moosejaw’s site, based on IBM’s WebSphere Commerce is often considered the poster child of social commerce. They have a br [read] Keywords: ibm
Book Review: Creating an MP3 Player with HTML5
Creating a custom build with Dojo Toolkit Web Builder
Fri, May 3rd 2013 7:20a Bob Balfe Do you want to use only a small piece of Dojo? Does Dojo have a really cool feature you want but you don’t want to take the entire library?
Then the Dojo Toolkit Web Builder is for you. I recently created a desktop web application where I wanted to use the Swipe function in the Gesture package of Dojo. I am not using a lot of Dojo at all in this application so I really only wanted the dojox.gesture.swipe package. The web builder allows you to select the packages you want and it builds a s [read] Keywords: ibm
My first day with the Microsoft Surface – this is no tablet
Thu, May 2nd 2013 7:00a Bob Balfe I now see the attraction of the Microsoft Surface. While it has been documented, written about, reviewed, etc by many and in a sense does not get the recognition some of the other tablets get I think it is clearly getting short changed. And the reason is…
This is not a tablet, its a PC. It does pretty much everything my laptop and desktop can do and a whole lot more. The “tablet” is very thin and compares nicely against the other tablets on the market. I have the 128GB model an [read] Keywords: desktop
How to add swipe support to your web application
Wed, May 1st 2013 2:10p Bob Balfe Are you creating a web application that you want to be able to be used on a tablet? Then you might want to check out the Dojo toolkit. Dojo provides a very simple way to handle swipe events in your web application. In this post I used the dojox.gesture package. Why would you want to use Dojo? Here are a few good reasons from the documentation:
dojox/gesture has been designed with the following rationale:
Device neutral – The target is to be compatible with most popular devices(single tou [read] Keywords: application
What are your thoughts on Worklight?
Tue, Apr 30th 2013 1:10p Bob Balfe I have been playing with Worklight over the past several weeks and its definitely a very cool platform to do your development on for web and devices. I am really interested to hear some real world experiences around creating applications based on Worklight. If you care to share them here I would appreciate your feedback. Or if you have a review on your own blog or know of one please share! [read] Keywords: applications