Gaming is a tough business. Throughout the years I have seen many companies come and go or small successful companies get sucked up by the larger companies. One thing I always found interesting about electronic games is they have pretty much catered to the “young” and now with a segment of gamers in their mid-to-late forties games have a much broader audience but in general not complete.
Zynga on the other hand, has single handedly crossed that 40′s something generation and have now pulled in the retired generation – essentially anyone from 55 and up so it appears. My parents are in their sixties and I have many aunts and uncles in the same range and I am amazed how often they play these games on Facebook. My father says my mother is addicted to Farmville, CityVille and who knows what other “…villes”.
To me this is a game changer in the gaming industry, and it is probably not news to many who follow it. With talks of taking on education and gambling this will definitely spread to all generations. About a month ago Zynga announced their Platform for Play – once again, this is an old proven strategy to get as many developers on board as possible.
Soon after, we will be adding great games from other developers too. — link
Getting more developers on board and having their games be part of the Zynga arsenal has all kinds of growth implications. Just look at mobile applications on the Apple devices and the Android devices. If it wasn’t for the SDK (software development kits) then none of that would be possible.
Xtify: Measuring my campaigns performance
Fri, Dec 6th 2013 10:10p Bob Balfe I have been running the Xtify reactor on my blog now for a few weeks. I have already seen a couple of the campaigns working well. For instance, the “Subscribe to my blog” message has received many clicks and a … Continue reading → [read] Keywords:
Getting and setting check boxes with jQuery
Tue, Nov 26th 2013 6:40a Bob Balfe Getting and setting check boxes in jQuery is a lot easier than setting radio buttons and we can thank the “prop” function for that. Here is the HTML, notice each check box has its own Id, that is the key … Continue reading → [read] Keywords:
CKEditor comes to the Eclipse platform!
Mon, Nov 25th 2013 8:33p Bob Balfe I am not sure if this is the first time the CKEditor has been ported to the Eclipse platform but today I noticed on the Eclipse.org marketplace site there is a new plugin for editing HTML files using the CKEditor. This … Continue reading → [read] Keywords: eclipse
Coremedia Part 2 – Image maps and site style!
Mon, Nov 25th 2013 6:03a Bob Balfe In this video I continue the kids micro-site story and I demonstrate how easy it is to construct image maps with Coremedia. We are going to create a new banner that has mouse over popups (image map) of products in … Continue reading → [read] Keywords:
Xtify is now running on my blog!
Thu, Nov 21st 2013 9:30a Bob Balfe So I am playing around with Xtify and I pretty impressed with this technology and I am even more impressed with management of the messages/alerts. Don’t know what Xtify is? Watch the video at the end of this blog post. … Continue reading → [read] Keywords:
What do you think of YouTube channel trailers?
Thu, Nov 21st 2013 6:40a Bob Balfe I had a channel trailer on my Youtube channel for a while and I actually found it annoying. I don’t like click on a link or a page and immediately launching into a video with sound. It is similar to … Continue reading → [read] Keywords: