Gaming is a tough business. Throughout the years I have seen many companies come and go or small successful companies get sucked up by the larger companies. One thing I always found interesting about electronic games is they have pretty much catered to the “young” and now with a segment of gamers in their mid-to-late forties games have a much broader audience but in general not complete.
Zynga on the other hand, has single handedly crossed that 40′s something generation and have now pulled in the retired generation – essentially anyone from 55 and up so it appears. My parents are in their sixties and I have many aunts and uncles in the same range and I am amazed how often they play these games on Facebook. My father says my mother is addicted to Farmville, CityVille and who knows what other “…villes”.
To me this is a game changer in the gaming industry, and it is probably not news to many who follow it. With talks of taking on education and gambling this will definitely spread to all generations. About a month ago Zynga announced their Platform for Play – once again, this is an old proven strategy to get as many developers on board as possible.
Soon after, we will be adding great games from other developers too. — link
Getting more developers on board and having their games be part of the Zynga arsenal has all kinds of growth implications. Just look at mobile applications on the Apple devices and the Android devices. If it wasn’t for the SDK (software development kits) then none of that would be possible.
GreenWheels 2 – The Shop.org demonstration from the IBM booth
Mon, Oct 6th 2014 12:26p Bob Balfe This was the live demonstration we gave at Shop.org for the enhanced greenwheels demonstration. The focus of the demonstration was to show the different organization imperatives the greenwheels brand is attempting to carry out: Execute Cross-Channel Marketing Campaigns Create Behavior Based … Continue reading → [read] Keywords: ibm
Is Pinterest in your marketing plan?
Fri, Sep 19th 2014 8:53a Bob Balfe We all have our favorite stores and products and usually expect marketing emails to come from the company itself. But did you know Pinterest has been sending “Price drop emails” since last year (2013)? This is great for people who … Continue reading → [read] Keywords:
We all start at zero
Wed, Aug 20th 2014 6:00a Bob Balfe Had to pass this great video and cause on to everyone. I love Khan Academy and I think its cause is the future of learning. Join the cause today! You Can Learn Anything! [read] Keywords:
Taxonomy matters and colorful attribute names
Mon, Aug 11th 2014 7:20a Bob Balfe The taxonomy, or often called navigation, of a site is probably one of the most important pieces of an online commerce system. Being able to narrow down to a product through search and a faceted navigation system is very important to the … Continue reading → [read] Keywords: