Gaming is a tough business. Throughout the years I have seen many companies come and go or small successful companies get sucked up by the larger companies. One thing I always found interesting about electronic games is they have pretty much catered to the “young” and now with a segment of gamers in their mid-to-late forties games have a much broader audience but in general not complete.
Zynga on the other hand, has single handedly crossed that 40′s something generation and have now pulled in the retired generation – essentially anyone from 55 and up so it appears. My parents are in their sixties and I have many aunts and uncles in the same range and I am amazed how often they play these games on Facebook. My father says my mother is addicted to Farmville, CityVille and who knows what other “…villes”.
To me this is a game changer in the gaming industry, and it is probably not news to many who follow it. With talks of taking on education and gambling this will definitely spread to all generations. About a month ago Zynga announced their Platform for Play – once again, this is an old proven strategy to get as many developers on board as possible.
Soon after, we will be adding great games from other developers too. — link
Getting more developers on board and having their games be part of the Zynga arsenal has all kinds of growth implications. Just look at mobile applications on the Apple devices and the Android devices. If it wasn’t for the SDK (software development kits) then none of that would be possible.
B2B just got a whole lot easier with IBM Commerce
Mon, Nov 24th 2014 7:40a Bob Balfe This is a big move for IBM Commerce. You will be seeing some cool videos coming soon with the new B2B functionality. Here are some key quotes from the announcement: Available this Wednesday, IBM B2B Commerce transforms the complex B2B buying … Continue reading → [read] Keywords: ibm
Donate to Wikipedia today!
Wed, Oct 29th 2014 7:43a Bob Balfe I have long been a fan and user of Wikipedia. And as many of you know, it comes with no advertisements and that means it solely relies on donations. I highly recommend anyone who uses Wikipedia to go and donate … Continue reading → [read] Keywords:
What do you think technical eminence is?
Mon, Oct 27th 2014 9:33a Bob Balfe This is a very interesting topic for me as I have heard the term several times within IBM. Let’s tear apart the phrase: Technical – obviously someone who is a technical expert or at least claims they have the capability … Continue reading → [read] Keywords: ibm
Who watches YouTube videos from their TV?
Sat, Oct 25th 2014 3:03p Bob Balfe I love statistics and especially love them when something new starts to happen. This year something definitely changed with what devices people use to watch my videos. I have seen a huge growth in mobile and tablet however TV has … Continue reading → [read] Keywords: mobile
Searchandizing part 2 – Promoting a Category
Thu, Oct 23rd 2014 1:53p Bob Balfe In this demonstration I get some requirements from my marketing manager Mary to start a new sales category called “Sale” on the North American site. I create the category with a custom layout using Commerce Composer along with a promotion … Continue reading → [read] Keywords: