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Why Zynga is rocking the gaming industry
Bob Balfe    

Gaming is a tough business. Throughout the years I have seen many companies come and go or small successful companies get sucked up by the larger companies. One thing I always found interesting about electronic games is they have pretty much catered to the “young” and now with a segment of gamers in their mid-to-late forties games have a much broader audience but in general not complete.

Zynga on the other hand, has single handedly crossed that 40′s something generation and have now pulled in the retired generation – essentially anyone from 55 and up so it appears. My parents are in their sixties and I have many aunts and uncles in the same range and I am amazed how often they play these games on Facebook. My father says my mother is addicted to Farmville, CityVille and who knows what other “…villes”.

To me this is a game changer in the gaming industry, and it is probably not news to many who follow it. With talks of taking on education and gambling this will definitely spread to all generations. About a month ago Zynga announced their Platform for Play – once again, this is an old proven strategy to get as many developers on board as possible.

Soon after, we will be adding great games from other developers too. — link

Getting more developers on board and having their games be part of the Zynga arsenal has all kinds of growth implications. Just look at mobile applications on the Apple devices and the Android devices. If it wasn’t for the SDK (software development kits) then none of that would be possible.

 



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http://blog.balfes.net/2012/04/17/why-zynga-is-rocking-the-gaming-industry/
Apr 17, 2012
28 hits



Recent Blog Posts
634


Is Pinterest in your marketing plan?
Fri, Sep 19th 2014 8:53a   Bob Balfe
We all have our favorite stores and products and usually expect marketing emails to come from the company itself. But did you know Pinterest has been sending “Price drop emails” since last year (2013)? This is great for people who … Continue reading → [read] Keywords:
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Taxonomy matters and colorful attribute names
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One of THE best new features in WebSphere Commerce Feature Pack (FEP) 7
Fri, Aug 8th 2014 7:03a   Bob Balfe
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156


BlueMix URL Rating widget on WebSphere Commerce for product ratings
Thu, Jul 31st 2014 5:40a   Bob Balfe
Ok, this is really just a teaser post as I will divulge the process used to get my Blue Mix URL rating widget into the WebSphere Commerce Composer framework a bit later. I will say, now that the widget is in … Continue reading → [read] Keywords: websphere widget




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URL Rating application on BlueMix – Part 2 – the user interface
Fri, Jul 25th 2014 8:30a   Bob Balfe
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Today’s Bluemix Virtual Meetup Live On YouTube and Google+ starts in 5 minutes!
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