I love their products and getting 20% off for simply registering is a great idea to me! I went ahead and registered and sure enough a little bit later in the Balfe household I get an email to verify my email address and account with a coupon code!
So how did they do this? Well, I don’t know exactly how they did it but I can pretty much guess.
First, they set up a flash advertisement on the site for unauthenticated customers to show the “Register Now” page. This is a pretty basic rule and easy to accomplish using the tooling. Once the customer registers, there is an event (a trigger) that is sent to the commerce system that a dialog activity can catch. Here is a basic flow of a dialog activity that sends an email when a customer registers (link to InfoCenter):
Email Templates can be used to have generic emails with key fields and advertisements put into a template. Below is a sample email template from the Madisons Starter store. Notice the “Insert Content” button where you can select from a range of fields and content like First Name, Last Name, Link, Content Spot, E-Marketing Spot, and Promotion.
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The coupon model they most likely used was a coupon set up for 20% and a redemption count of “one”. Here is a sample promotion image cut out from the Management Center showing some of the options for redemption:
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Dialog activities are a powerful feature and you have the flexibility to use the many built in triggers or create your own triggers. From the Info Center, here is a list of the current out of the box triggers for dialog activities:
A customer has participated in any social commerce activity on your site.
Example: A customer has done any of the following things at least three times:
Posted a product review or comment, or rated a product
Posted a blog entry or comment, or rated a blog entry
Uploaded a photo
A customer has participated in any social commerce activity, or a specific activity, on your site. Example: A customer has created a product review with at least a three-star rating in the Televisions category.
Smarter Commerce: Having trouble putting the pieces together?
Wed, May 22nd 2013 1:50p Bob Balfe So you are at the Smarter Commerce Global Summit and you are seeing all kinds products and services from IBM and Business Partners. If you are asking yourself questions like this:
What value do I get choosing IBM for a specific piece of my Smarter Commerce puzzle?
What is the value of choosing IBM for multiple products?
What value is there in having these solutions integrated versus a competitor?
What business partner would you recommend for X, if any?
Why should I choose IBM for our eCommerce [read] Keywords: ibm
Subscriptions now enabled!
Mon, May 20th 2013 9:00p Bob Balfe So I had the pleasure of sitting next to and meeting Drew Neisser (@DrewNeisser), CEO of Renegade LLC on the plane to the IBM Smarter Commerce Global Summit today. We had a lot of great exchanges and he gave me a tip I should I have known already and that was having an email subscription form on my blog. I guess I thought that was “the old” way but Drew convinced me many people use his so I figured I would give it a try.
So in conference fashion you should see some pictures and p [read] Keywords: ibm
The insanity of the Marketing Technology landscape!
Tue, May 14th 2013 7:20a Bob Balfe A very interesting graphic from LUMA Partners (LUMAscape) was recently published. You will notice pretty much all of IBM’s recent acquisitions (in the last 3 or so years) are on this graphic. This is in my opinion a validation of the IBM’s Smarter Commerce strategy as their products become more and more integrated. Having a single company with best of breed technologies integrated and supported by one company makes this landscape a bit more consumable and less daunting.
Many of IBM [read] Keywords: ibm
Make sure you check out CrossViews booth at the Smarter Commerce Global Summit!
Wed, May 8th 2013 7:50a Bob Balfe CrossView is a premier provider of cross-channel commerce solutions and services that enable a smarter, more personalized shopping experience. You can see their sponsor listing on the Smarter Commerce Global Summit page here. One of CrossView’s customers is Moosejaw - a fast-growing Midwestern retailer specializing in extreme outdoor equipment and apparel. Moosejaw’s site, based on IBM’s WebSphere Commerce is often considered the poster child of social commerce. They have a br [read] Keywords: ibm
Book Review: Creating an MP3 Player with HTML5
Creating a custom build with Dojo Toolkit Web Builder
Fri, May 3rd 2013 7:20a Bob Balfe Do you want to use only a small piece of Dojo? Does Dojo have a really cool feature you want but you don’t want to take the entire library?
Then the Dojo Toolkit Web Builder is for you. I recently created a desktop web application where I wanted to use the Swipe function in the Gesture package of Dojo. I am not using a lot of Dojo at all in this application so I really only wanted the dojox.gesture.swipe package. The web builder allows you to select the packages you want and it builds a s [read] Keywords: ibm