In this video I show one way how Unica Campaign and SPSS scoring can be integrated with WebSphere Commerce. I demonstrate how basic customer segmentation based on unauthenticated, authenticated male, and an authenticated female customers get a different experience in the online store. This is a basic integration of WebSphere Commerce and Unica Campaign, depending on your environment and the data repositories in your environment you may have a different approach.
Inline editing with the enhanced site preview in WebSphere Commerce
Sat, May 25th 2013 2:40p Bob Balfe In this video I show how you can edit web activities directly from site preview in WebSphere Commerce. I created a new customer segment that only has shoppers who have purchased something in the past 30 days. When I preview the site as that segment I see the new advertisement. [read] Keywords: websphere
30
Smarter Commerce: Having trouble putting the pieces together?
Wed, May 22nd 2013 1:50p Bob Balfe So you are at the Smarter Commerce Global Summit and you are seeing all kinds products and services from IBM and Business Partners. If you are asking yourself questions like this:
What value do I get choosing IBM for a specific piece of my Smarter Commerce puzzle?
What is the value of choosing IBM for multiple products?
What value is there in having these solutions integrated versus a competitor?
What business partner would you recommend for X, if any?
Why should I choose IBM for our eCommerce [read] Keywords: ibm
twitter
95
Subscriptions now enabled!
Mon, May 20th 2013 9:00p Bob Balfe So I had the pleasure of sitting next to and meeting Drew Neisser (@DrewNeisser), CEO of Renegade LLC on the plane to the IBM Smarter Commerce Global Summit today. We had a lot of great exchanges and he gave me a tip I should I have known already and that was having an email subscription form on my blog. I guess I thought that was “the old” way but Drew convinced me many people use his so I figured I would give it a try.
So in conference fashion you should see some pictures and p [read] Keywords: ibm
email
twitter
The insanity of the Marketing Technology landscape!
Tue, May 14th 2013 7:20a Bob Balfe A very interesting graphic from LUMA Partners (LUMAscape) was recently published. You will notice pretty much all of IBM’s recent acquisitions (in the last 3 or so years) are on this graphic. This is in my opinion a validation of the IBM’s Smarter Commerce strategy as their products become more and more integrated. Having a single company with best of breed technologies integrated and supported by one company makes this landscape a bit more consumable and less daunting.
Many of IBM&# [read] Keywords: ibm
106
Why transcoders simply don’t work for your mobile eCommerce solution any longer
Thu, May 9th 2013 9:10a Bob Balfe A very popular approach over the last five years was to hire a company to transcode your commerce site into a mobile experience. While this niche play was warranted five years ago it is no longer viable for a serious mobile channel presence. Today, most vendors, especially IBM and its business partners are building web applications with responsive design technology; so with a single code base you can target the different channels with the appropriate content for the specific device. This is a ga [read] Keywords: ibm
applications
mobile
server
websphere
79
Make sure you check out CrossViews booth at the Smarter Commerce Global Summit!
Wed, May 8th 2013 7:50a Bob Balfe CrossView is a premier provider of cross-channel commerce solutions and services that enable a smarter, more personalized shopping experience. You can see their sponsor listing on the Smarter Commerce Global Summit page here. One of CrossView’s customers is Moosejaw - a fast-growing Midwestern retailer specializing in extreme outdoor equipment and apparel. Moosejaw’s site, based on IBM’s WebSphere Commerce is often considered the poster child of social commerce. They have a br [read] Keywords: ibm
community
mobile
websphere
111
Book Review: Creating an MP3 Player with HTML5
Mon, May 6th 2013 7:10p Bob Balfe Don’t let the size of this book fool you, the content is extremely well written and while providing the very basics of programming in HTML5 it also highlights many tips and tricks all throughout the book. As the title states, the book is a step by step guide for creating the MP3 player from scratch in HTML5 and JavaScript. It covers a lot of material from page to page but presents it in a very easy to read way. I actually read the book from front to back first and then I went through and a [read] Keywords: javascript
109
Creating a custom build with Dojo Toolkit Web Builder
Fri, May 3rd 2013 7:20a Bob Balfe Do you want to use only a small piece of Dojo? Does Dojo have a really cool feature you want but you don’t want to take the entire library?
Then the Dojo Toolkit Web Builder is for you. I recently created a desktop web application where I wanted to use the Swipe function in the Gesture package of Dojo. I am not using a lot of Dojo at all in this application so I really only wanted the dojox.gesture.swipe package. The web builder allows you to select the packages you want and it builds a s [read] Keywords: ibm
application
desktop
dojo
157
My second day with the Microsoft Surface – fully loaded
Fri, May 3rd 2013 5:20a Bob Balfe One thing I did not mention in yesterday’s post was when you log into Microsoft Surface and use your Microsoft Id you get all of your cloud settings for your account. So my tablet immediately got all of my pictures, documents, and social network accounts automatically configured. It was literally like I just logged into my Windows 8 Laptop.
Today however, I spent time getting my favorite applications loaded on the tablet. Since this is a work tablet I had to get the IBM connection setup th [read] Keywords: ibm
lotus
notes
applications
eclipse
laptop
microsoft
network
office
