IBM’s Smarter Commerce is designed to give B2B and B2C companies the ability for one stop shopping for all aspects of commerce. One integral part of the commerce story is web analytics and Coremetrics is the IBM solution.
“Coremetrics Web Analytics is the analytical heart that fuels the IBM Coremetrics Digital Marketing Optimization Suite. Marketers gain a competitive edge because they benefit from not just state of the art analytics but also from comparative benchmarks versus peers and knowledge of how the best performers are actually achieving their successes.”
So let’s get past the marketing mumbo jumbo.
In feature pack 3 of WebSphere Commerce there is even tighter integration and tooling to enable your commerce based sites have analytics. The tasks to get Coremetrics working with an installation can be found in the InfoCenter here. One very cool utility to get a jump start on the process is the auto-tagging utility delivered with the product.
You can run the auto tagging utility to automate the process of tagging store JSP files with the page view tag (<cm:pageview/>).
The insanity of the Marketing Technology landscape!
Tue, May 14th 2013 7:20a Bob Balfe A very interesting graphic from LUMA Partners (LUMAscape) was recently published. You will notice pretty much all of IBM’s recent acquisitions (in the last 3 or so years) are on this graphic. This is in my opinion a validation of the IBM’s Smarter Commerce strategy as their products become more and more integrated. Having a single company with best of breed technologies integrated and supported by one company makes this landscape a bit more consumable and less daunting.
Many of IBM [read] Keywords: ibm
Make sure you check out CrossViews booth at the Smarter Commerce Global Summit!
Wed, May 8th 2013 7:50a Bob Balfe CrossView is a premier provider of cross-channel commerce solutions and services that enable a smarter, more personalized shopping experience. You can see their sponsor listing on the Smarter Commerce Global Summit page here. One of CrossView’s customers is Moosejaw - a fast-growing Midwestern retailer specializing in extreme outdoor equipment and apparel. Moosejaw’s site, based on IBM’s WebSphere Commerce is often considered the poster child of social commerce. They have a br [read] Keywords: ibm
Book Review: Creating an MP3 Player with HTML5
Creating a custom build with Dojo Toolkit Web Builder
Fri, May 3rd 2013 7:20a Bob Balfe Do you want to use only a small piece of Dojo? Does Dojo have a really cool feature you want but you don’t want to take the entire library?
Then the Dojo Toolkit Web Builder is for you. I recently created a desktop web application where I wanted to use the Swipe function in the Gesture package of Dojo. I am not using a lot of Dojo at all in this application so I really only wanted the dojox.gesture.swipe package. The web builder allows you to select the packages you want and it builds a s [read] Keywords: ibm
My first day with the Microsoft Surface – this is no tablet
Thu, May 2nd 2013 7:00a Bob Balfe I now see the attraction of the Microsoft Surface. While it has been documented, written about, reviewed, etc by many and in a sense does not get the recognition some of the other tablets get I think it is clearly getting short changed. And the reason is…
This is not a tablet, its a PC. It does pretty much everything my laptop and desktop can do and a whole lot more. The “tablet” is very thin and compares nicely against the other tablets on the market. I have the 128GB model an [read] Keywords: desktop
How to add swipe support to your web application
Wed, May 1st 2013 2:10p Bob Balfe Are you creating a web application that you want to be able to be used on a tablet? Then you might want to check out the Dojo toolkit. Dojo provides a very simple way to handle swipe events in your web application. In this post I used the dojox.gesture package. Why would you want to use Dojo? Here are a few good reasons from the documentation:
dojox/gesture has been designed with the following rationale:
Device neutral – The target is to be compatible with most popular devices(single tou [read] Keywords: application
What are your thoughts on Worklight?
Tue, Apr 30th 2013 1:10p Bob Balfe I have been playing with Worklight over the past several weeks and its definitely a very cool platform to do your development on for web and devices. I am really interested to hear some real world experiences around creating applications based on Worklight. If you care to share them here I would appreciate your feedback. Or if you have a review on your own blog or know of one please share! [read] Keywords: applications