The Social Business tone has been set post Lotusphere and we have approximately 6,000 people (LS11 attendees) evangelizing “social business”. The focus is clear by IBM Software and it’s Get Social, Do Business. In creating opportunity within your organization for social business, what products or services are you thinking considering? Meaning, for those of us in sales, what products are you selling for social business? For those at the line-of-business, what products are you considering for your organization to set forth a social business agenda? And if you are not considering a social business agenda for your organization, why?
I pose these questions because at the heart of Social Business are people and behavior. It is human behavior around being social that often dictates the adoption of social software. Whether driven by connecting with people, marketing, sales, or just creating visibility, being social online means understanding your own feelings around being social with people. Are you ready?
The tools that mainstream have adopted for social business are LinkedIn, Twitter, Facebook, and a few others. Within the enterprise, Lotus Connections is IBM’s offering for social networking inside and outside the firewall. As a Social Business Evangelist myself, I see real value in tearing down the walls and becoming an open organization with free-flowing communication channels that enable innovation and a social culture within an organization thus equating to overall business value. As a business leader responsible for revenue growth, I’m challenging myself from the point of view of the customer to consider what would I actually pay for to become a “social business”. Are you ready to be socially connected online with your colleagues and customers? IBM has tools and have had them for years under the umbrella of “collaboration”. What social tools are on your radar?
magento web design
Sat, Jan 5th 2013 5:15a Carlos Casas The magento Industry is provided by infinity with fresh, revolutionary, top rated engineering. We provide numerous magento device marketing and trouble- capturing ecommerce web design resources, demonstrated to enhance your magentomaking procedure and give a quick return in your expense. Complete satisfaction is guaranteed by infinity. Our providers contain software procedure audits, installment, start-up, instruction and total program marketing and support assistance. Being an business chief t [read] Keywords:
Why one company’s internal social network worked where so many fail
Fri, Dec 28th 2012 6:14a Carlos Casas Why one company’s internal social network worked where so many fail: ibmsocialbiz:
Less than a year after its launch, more than 25,000 CEMEX employees use Shift, its social, internal collaboration platform, to communicate and collaborate with their colleagues around the globe. There are more than 700 blogs written by employees, including CEO Lorenzo Zambrano and the presidents of several international CEMEX divisions. In addition, Shift has spawned the creation of more than 500 work- an [read] Keywords: collaboration
How Can Marketers Have More Influence?
Tue, Dec 18th 2012 5:10p Carlos Casas How Can Marketers Have More Influence?: ibmsocialbiz:
Join us for a FREE live virtual panel discussion to learn about the obstacles facing chief marketing officers, including control over marketing mix and access to customer data, and how to overcome the obstacles to gain greatest marketing influence and control.
Sign up now and get a free PDF download of the research briefing “The Gap Between the Vision for Marketing and the Reality.”
Tuesday, December 18, 2012 12:30 - 1:30 p.m. EST
PANE [read] Keywords: ibm
Join Rockteam at Connect Lotusphere 2013!
Mon, Dec 10th 2012 10:14a Carlos Casas Rockteam will be heading to Orlando, FL on January 26 - 31 for IBM’s premier conference on social business technology, IBM Connect 2013! I invite you to join the team and connect in real-time! Today is the last day to take advantage of the early bird pricing at $2,095.00 per person.
Click here to access the registration page.
Instructions for RockTeam Customers: When you register for IBM Connect 2013 - you will be asked how you heard about the conference. When you respond to this ques [read] Keywords: collaboration
The Social Business: Leadership In A Social Era: Notes From #Pivotcon
Mon, Oct 22nd 2012 10:13a Carlos Casas The Social Business: Leadership In A Social Era: Notes From #Pivotcon: stoweboyd:
…three challenges for leadership. I think these form a power law: the first is twice as large/critical/difficult as the second, and the second is twice as large as the third. So I am going to take 2 minutes for the first, one minute for the second, and 30 seconds for the third.
1 Welcome To The Postnormal [read] Keywords: notes
Joshuah Delos Santos, 13, Death by Suicide (my youngest 1st cousin)
Sun, Sep 23rd 2012 10:09a Carlos Casas We have failed yet another one. On Tuesday, September 18th, 13-year-old Joshuah Delos Santos took his own life. Martha Angelica Gonzales wrote this about her cousin, Joshuah:
Imagine being 13 and thinking about ending your life because you are being bullied… No one to turn to because you feel like speaking out will fuel the fire. So you hide from everyone and mask it with a smile because you don’t want to make it a big deal. Then, the day comes where you can’t take anymore and [read] Keywords: policies