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You Are the Key: Unlocking the Door Through Social Selling book review
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Chris Miller    

You Are the Key: Unlocking Door Through Social SellingI read You Are the Key: Unlocking the Door Through Social Selling cover to cover as someone that is very familiar with the content and their goals. If I stepped back and looked at it from a new comer to the ideas of using social networks as a social selling tool, they cover the basics very thoroughly and then get a bit lighter in the actual selling.

The book only has one flaw that got in my way an that was the breaking up of the networks across the chapters causing them to repeat themselves. I think they could have covered all of the initial aspects in You Are the Key: Unlocking the Door Through Social Selling, then set up each network thoroughly, then closed up with social selling as a whole. Jumping back and forth of a topic and then into each network made you have to go back and forth between them to validate what they referred to (or set it up if new).

The book does include many screenshots of steps making that helpful to follow along. I only found a few things that had already changed since they wrote this. But, that is the nature of social networks in how fast they change the UI and possibly where you click menus.

There are eight chapters in all with some resources at the end. I personally go against (and present in depth on it) some of what they instructed you to do in chapter 3 on setting up your social personas. I feel they have you giving too much information in some of the examples.

Overall, readers of You Are the Key: Unlocking the Door Through Social Selling can walk any C-level person through creating social network accounts and using each as a tool to reach more prospects. I would try to look for each social network in each chapter and go through the book that way. Finish a network setup and understand how to use it before going on the next one.

Thanks to them for sending this over free for review. I had a great grasp of the total concept which made it a bit easier for me to dissect it.



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Mar 14, 2016
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Recent Blog Posts
8
Apps to spy on your childrens mobile phones
Thu, Aug 11th 2016 12:42p   Chris Miller
We look at the growing number of apps that spy on the mobile phone activity of your children.  An increasing number of parents feel the need to spy on their children’s cell phones to keep up with who they talk to and what they share. One thing to remember is that all of the data you are tracking is being sent from your child’s phone to the Internet and then stored there. While all of these services use encryption to store the data, the fear it is out there is always on our mind. Wh
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Thu, Jul 14th 2016 5:35p   Chris Miller
I could go into Pokemon Go security or even how to play, but what about creating Pokestops as a way to increase foot traffic to your business? As brought up by a friend during a Facebook posting, a Pokestop can be beneficial. What is a Pokestop? As defined by Niantic Labs, a Pokestop is a place to collect items such as Pokeballs, eggs and a ton of other items to help you catch, grow and maintain Pokemon.  Sounds simple right? There are so many online resource right now showing you every corne
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Thu, Jun 23rd 2016 4:16p   Chris Miller
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Tue, May 17th 2016 12:58p   Chris Miller
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You Are the Key: Unlocking the Door Through Social Selling book review
Mon, Mar 14th 2016 12:02p   Chris Miller
I read You Are the Key: Unlocking the Door Through Social Selling cover to cover as someone that is very familiar with the content and their goals. If I stepped back and looked at it from a new comer to the ideas of using social networks as a social selling tool, they cover the basics very thoroughly and then get a bit lighter in the actual selling. The book only has one flaw that got in my way an that was the breaking up of the networks across the chapters causing them to repeat themselves. I t




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