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Opt Out from Behavioral Online Advertising with tools
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Chris Miller    

Interest and online behavior advertising inundates us daily when websites use your browsing history to predict what ads you should see. Luckily, there are some free tools with participating advertisers that allow you to opt out. The advertisers in question dig into your life, peeking into your browser cookies so they can tell where you recently visited and what may entice you into clicking more ads.

The Digital Alliance Advertising Consumer Choice page allows you to view over 125 participating advertising companies and have a simple tool to help you opt out. I personally have visited this page more than once because this tool needs to be used on every computer you use to browse the Internet.  I also make sure to visit the Your Online Choices page that offers similar services but different companies appear. Depending on your browsing habits you may need to visit both.

Digital Alliance Advertising Consumer Choice - You can view the entire list of participating companies, see what companies have current ads customized based on your behavior and see what you have opted out from already. Use the Select All checkbox to make it even quicker to opt out.

Digital Alliance Advertising Consumer Choice

 

 

 

 

 

 

 

 

 

 

 

 

 

Your Online Choices - this service is a bit harder to scroll through the long list, with no select all. It does offer you the ability to quickly toggle on/off each advertiser, including those that are not reporting correctly.  It was interesting to see the variance of companies found on each page.

Your Online Choices

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I suggest you bookmark this page as I update tools or bookmark those sites themselves.  I was shocked the first time I visited to see the number of companies in the alliance that are not affiliated but share data access in the cookies for advertising.  Some would say you could also exclusively use Private Browsing services that every major browser now offers. However, it is not the default action of Internet browsers and you must actively switch to private tabs and sessions.

Leave other tools and sites in the comments below.  I am guessing many will say to turn off all cookies or use add on tools, but those can block cookies you use for other preferences or slow your browser down.  Either way you need to take prevention steps.



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Mar 30, 2016
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Recent Blog Posts
8
Apps to spy on your childrens mobile phones
Thu, Aug 11th 2016 12:42p   Chris Miller
We look at the growing number of apps that spy on the mobile phone activity of your children.  An increasing number of parents feel the need to spy on their children’s cell phones to keep up with who they talk to and what they share. One thing to remember is that all of the data you are tracking is being sent from your child’s phone to the Internet and then stored there. While all of these services use encryption to store the data, the fear it is out there is always on our mind. Wh
10
How to create a Pokestop for Pokemon Go. Good for businesses?
Thu, Jul 14th 2016 5:35p   Chris Miller
I could go into Pokemon Go security or even how to play, but what about creating Pokestops as a way to increase foot traffic to your business? As brought up by a friend during a Facebook posting, a Pokestop can be beneficial. What is a Pokestop? As defined by Niantic Labs, a Pokestop is a place to collect items such as Pokeballs, eggs and a ton of other items to help you catch, grow and maintain Pokemon.  Sounds simple right? There are so many online resource right now showing you every corne
10
GoGo Entertainment app review – GoGo quickly away from it
Thu, Jun 23rd 2016 4:16p   Chris Miller
Many airlines are turning their in-flight entertainment over to GoGo Entertainment (who also controls GoGo Internet in the flights). The use and flow of this application as an entertainment server is horrid. Here is my story. On a recent American Airlines flight (formerly US Air leg from St Louis to Charlotte) I noticed all the in seat music was disabled. The magazine and agents directed me to the GoGo Internet to then hook into the GoGo Entertainment to get the music, movies and TV shows. I pre
6
Podcasting and Videocasting with WordPress at Wordcamp 2016 in St Louis
Tue, May 17th 2016 12:58p   Chris Miller
This is Podcasting and Videocasting using WordPress from WordCamp 2016 in St Louis Psst … How’d you like to be a famous podcaster? Even better, a famous videocaster? Well, before you can produce, you’re gonna need to procure. But what, exactly? What tools? Services? Hardware? Of course, you’ll be using WordPress. But that’s just the beginning. Let’s cover the basics of: Hosting media files. WordPress plugins. Bandwidth considerations. And the specific tools you’ll need to lo




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