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Since when is Facebook acceptable as a corporate homepage?
Chris Miller    

Advertisement after advertisement in print, radio, web and television is now ending with a link to a Facebook page.  I know I am not alone in not wanting everyone in my defined circle of friends (network) on Facebook to know every product page I visit.  I do not have to go to Facebook to like your product. I also associate products with your name.  Kleenex is a brand, yet we associate it with all tissue we use and buy.  So did Facebook buy them?  Should I be headed here on Facebook for product information, customer service and feedback?  With only 6k fans I certainly hope not.

Companies have invested huge sums of money building campaigns and tracking on their websites.  While evolution in marketing is a key factor to success, what happened to getting people to your webpage and then sending them to Facebook?

Facebook may be a focal point, but what if something else comes along?  Do we revert back to the root of where all your information is stored?  Is your brand name that unimportant to make it the entry point in your marketing needs?  I provide a link to my Facebook network page, but I point everyone to my homepages that aggregate all my data.  I own and created my brand.

Companies are falling into the Geocities mindset where a custom URL that identified a brand gets swallowed up by another domain that already wants to be your personal directory.  Will Facebook be a corporate directory as well?

Note: I only picked Kleenex as an example after seeing a different commercial and couldn’t remember the product.  I wonder why?



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http://feedproxy.google.com/~r/TheSocialNetworker/~3/m29-9cs7VlE/
Dec 14, 2010
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Recent Blog Posts
162


Q-Spot by SpotUse – supposed quick and easy meeting planner
Tue, Jul 15th 2014 1:37p   Chris Miller
Q-Spot by Spotuse is a mobile application that is supposed to help easing the creation of quick, in-person meetings with your contacts. After setting it up and the limited help files I am not sure it was any use at all yet.  It is available on iOS and Android and you must install the application to establish an account. It has a web interface after you confirm your setup. The first thing after installation that Q-Spot asks for is an email address and password to establish your account.  A veri [read] Keywords: application email google interface mobile password profile twitter
394


Streem launches to offer unlimited cloud storage for one flat rate
Mon, Apr 21st 2014 12:13p   Chris Miller
Streem is launching Streem Drive to offer unlimited cloud storage and streaming for one flat monthly rate. Should offerings Dropbox, Box, Copy and others be worried? Maybe they should since Streem will also offer 20GB of free space to everyone to get you hooked. Streem is taking a new approach with unlimited storage by utilizing deduplication of cloud files and using proprietary technology to stream movies and audio to your devices. They hope they can compensate and estimate the large need for s [read] Keywords: security
402


Social Identity – Public Personal Private at SxSW 2014 (video)
Sun, Mar 16th 2014 7:43p   Chris Miller
Presented at SxSW 2014, Social Identity is not just your socially shared content, but your identity you build on the public and personal social networks that affect you privately. In this recorded session I walk through the definition of social identity and how to split it into personas. I show where we have all made the worst mistakes along the way and how to get out of exposing our social identity. With the amount of private identity data we share accidentally across the social sites and the a [read] Keywords: mobile network security
587


Felt – send handwritten cards from your iPad via SxSW 2014
Tue, Mar 11th 2014 1:38p   Chris Miller
Felt was a finalist in the Accelerator Social Technology category at SxSW 2014.  This iPad application lets you create handwritten cards that are mailed for you. Using their pretty slick iPad application, you choose the type of event card you want to send from Felt, including awesome artwork ones that can be used for anything. I like the fact they offer cards that are not just built around holidays and events, yet have very good artwork.  You can also find some simple ones. After choosing th [read] Keywords: apple application email office
415


Ferris – a video app for living stories
Sat, Mar 8th 2014 12:12p   Chris Miller
Ferris was at the SxSW 2014 Accelerator showing off their living story video app. We look at use cases and how it works. It is just in beta now. The Ferris idea is based around multiple people recording at the same time and geographic location. Ferris is a stunning mobile video app for creating and contributing to living stories. Ferris joins together relevant mobile video clips based on location, time, topic and category to create a fluid, evolving and interactive stream of relevant content. O [read] Keywords: google mobile
447


Samba.me launches for SxSW and accesses your contacts
Thu, Mar 6th 2014 8:42p   Chris Miller
Samba.me first entered the iTunes store in February 2014 and are preparing for a SxSW appearance for the first time. A privacy policy for the app worries us. They collect both anonymous and identifiable information. The Samba.me service is a video sharing platform that records the reaction of the receiver and sends it back to the sender. For example I record a skating video (maximum time is 16 seconds) with a person falling. I send the video to a friend via the Samba.me app. When they watch the [read] Keywords: google mobile




853


How to revoke and block third-party Instagram app access to your account
Mon, Mar 3rd 2014 4:51p   Chris Miller
How do you revoke and block third-party app access to your Instagram account? Here are the steps required. Instagram has numerous third-party applications that people are allowing access to their account by loading them on their devices and via the web. Everytime you add another application, it prompts you to log in using your Instagram username and password via their authentication API. By doing this, you are then giving certain rights to that application.  Some rights you may give are: A [read] Keywords: application applications facebook instant messaging password profile security
623


Would you hand over 30,000 Instagram followers for free?
Fri, Feb 14th 2014 10:32a   Chris Miller
How much are 30,000 real Instragram followers worth? Apparently free to young artist Luz, courtesy for SuicideGirl Carrina Vargas.  With everyone putting a dollar value on the number of social media followers across the networks, you see brands and people try to build followers and sell or leverage them to sell advertising.  No one just hands the account over freely do they? Well I watched Noelle (formerly @carrinavargas on Instagram and now do just that. She made one final post as she starte [read] Keywords:
249


How Bandwagon.io succeeded and failed me at CES 2014
Mon, Jan 13th 2014 8:11a   Chris Miller
Bandwagon, a shared cab and rideshare car service , had a decent presence at CES 2014. This service forces you to socially share your destination to their service and eventually who you share a cab with. That is the first thing to keep in mind when using the service. I had the opportunity to use the service more than once and here is where it succeeded and failed me. Failure I first encountered Bandwagon trying to get a cab between the convention center and ShowStoppers at CES. The cab line was [read] Keywords: application network
306


Google Plus releases custom URLs for your profile
Mon, Dec 23rd 2013 12:39p   Chris Miller
Google has begun offering custom URLs for your Google Plus profile. Setting it up is quite simple, but you are limited in the naming convention. Here is all that you need to know. I went through the process to claim my own custom Google Plus profile URL and it would not let me freehand the entire URL naming convention.  Google will utilize the first and last name in your profile and then will ask for random characters if your name is not unique.  Here is the screenshot of my setup Before I cl [read] Keywords: policies google profile




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