Advertisement after advertisement in print, radio, web and television is now ending with a link to a Facebook page. I know I am not alone in not wanting everyone in my defined circle of friends (network) on Facebook to know every product page I visit. I do not have to go to Facebook to like your product. I also associate products with your name. Kleenex is a brand, yet we associate it with all tissue we use and buy. So did Facebook buy them? Should I be headed here on Facebook for product information, customer service and feedback? With only 6k fans I certainly hope not.
Companies have invested huge sums of money building campaigns and tracking on their websites. While evolution in marketing is a key factor to success, what happened to getting people to your webpage and then sending them to Facebook?
Facebook may be a focal point, but what if something else comes along? Do we revert back to the root of where all your information is stored? Is your brand name that unimportant to make it the entry point in your marketing needs? I provide a link to my Facebook network page, but I point everyone to my homepages that aggregate all my data. I own and created my brand.
Companies are falling into the Geocities mindset where a custom URL that identified a brand gets swallowed up by another domain that already wants to be your personal directory. Will Facebook be a corporate directory as well?
Note: I only picked Kleenex as an example after seeing a different commercial and couldn’t remember the product. I wonder why?
Social Identity – Public Personal Private at SxSW 2014 (video)
Sun, Mar 16th 2014 7:43p Chris Miller Presented at SxSW 2014, Social Identity is not just your socially shared content, but your identity you build on the public and personal social networks that affect you privately.
In this recorded session I walk through the definition of social identity and how to split it into personas. I show where we have all made the worst mistakes along the way and how to get out of exposing our social identity.
With the amount of private identity data we share accidentally across the social sites and the a [read] Keywords: mobile
Felt – send handwritten cards from your iPad via SxSW 2014
Tue, Mar 11th 2014 1:38p Chris Miller Felt was a finalist in the Accelerator Social Technology category at SxSW 2014. This iPad application lets you create handwritten cards that are mailed for you.
Using their pretty slick iPad application, you choose the type of event card you want to send from Felt, including awesome artwork ones that can be used for anything. I like the fact they offer cards that are not just built around holidays and events, yet have very good artwork. You can also find some simple ones.
After choosing th [read] Keywords: apple
Ferris – a video app for living stories
Sat, Mar 8th 2014 12:12p Chris Miller Ferris was at the SxSW 2014 Accelerator showing off their living story video app. We look at use cases and how it works. It is just in beta now.
The Ferris idea is based around multiple people recording at the same time and geographic location.
Ferris is a stunning mobile video app for creating and contributing to living stories. Ferris joins together relevant mobile video clips based on location, time, topic and category to create a fluid, evolving and interactive stream of relevant content.
O [read] Keywords: google
Samba.me launches for SxSW and accesses your contacts
The Samba.me service is a video sharing platform that records the reaction of the receiver and sends it back to the sender. For example I record a skating video (maximum time is 16 seconds) with a person falling. I send the video to a friend via the Samba.me app. When they watch the [read] Keywords: google
Would you hand over 30,000 Instagram followers for free?
Fri, Feb 14th 2014 10:32a Chris Miller How much are 30,000 real Instragram followers worth? Apparently free to young artist Luz, courtesy for SuicideGirl Carrina Vargas. With everyone putting a dollar value on the number of social media followers across the networks, you see brands and people try to build followers and sell or leverage them to sell advertising. No one just hands the account over freely do they?
Well I watched Noelle (formerly @carrinavargas on Instagram and now do just that. She made one final post as she starte [read] Keywords:
How Bandwagon.io succeeded and failed me at CES 2014
Mon, Jan 13th 2014 8:11a Chris Miller Bandwagon, a shared cab and rideshare car service , had a decent presence at CES 2014. This service forces you to socially share your destination to their service and eventually who you share a cab with. That is the first thing to keep in mind when using the service. I had the opportunity to use the service more than once and here is where it succeeded and failed me.
I first encountered Bandwagon trying to get a cab between the convention center and ShowStoppers at CES. The cab line was [read] Keywords: application
Google Plus releases custom URLs for your profile
Mon, Dec 23rd 2013 12:39p Chris Miller Google has begun offering custom URLs for your Google Plus profile. Setting it up is quite simple, but you are limited in the naming convention. Here is all that you need to know.
I went through the process to claim my own custom Google Plus profile URL and it would not let me freehand the entire URL naming convention. Google will utilize the first and last name in your profile and then will ask for random characters if your name is not unique. Here is the screenshot of my setup
Before I cl [read] Keywords: policies
Instagram Messaging- using Facebook Messenger?
Mon, Dec 9th 2013 11:59a Chris Miller With the Instagram messaging service that sites are predicting, I personally predict Facebook Messenger will play a part in it. It only makes sense that Instagram leverage the existing integrated messaging platform.
I did some digging into the theories that Instagram will use email based alerts or notifications and messaging as an option. I even did a test sending Kevin ( a founder of Instagram ) an email through that system. All of this is publicly available so don’t get up in arms.
It o [read] Keywords: email
Coin – the mobile wallet retailers won’t accept
Tue, Dec 3rd 2013 1:41p Chris Miller Only Coin is getting a lot of press as a mobile credit card and data wallet. I love the idea and will support them, but retailers should not take it yet and here are my reasons why. But, I still say get in now and grab one as this may simplify your life (in the USA that is)
The United States lags behind the world but not using chip and pin type credit cards. We, begrudgingly, still use signature blocks. Most merchants ask to see identification when using the card even when a sig [read] Keywords: mobile