Advertisement after advertisement in print, radio, web and television is now ending with a link to a Facebook page.  I know I am not alone in not wanting everyone in my defined circle of friends (network) on Facebook to know every product page I visit.  I do not have to go to Facebook to like your product. I also associate products with your name.  Kleenex is a brand, yet we associate it with all tissue we use and buy.  So did Facebook buy them?  Should I be headed here on Facebook for product information, customer service and feedback?  With only 6k fans I certainly hope not.

Companies have invested huge sums of money building campaigns and tracking on their websites.  While evolution in marketing is a key factor to success, what happened to getting people to your webpage and then sending them to Facebook?

Facebook may be a focal point, but what if something else comes along?  Do we revert back to the root of where all your information is stored?  Is your brand name that unimportant to make it the entry point in your marketing needs?  I provide a link to my Facebook network page, but I point everyone to my homepages that aggregate all my data.  I own and created my brand.

Companies are falling into the Geocities mindset where a custom URL that identified a brand gets swallowed up by another domain that already wants to be your personal directory.  Will Facebook be a corporate directory as well?

Note: I only picked Kleenex as an example after seeing a different commercial and couldn’t remember the product.  I wonder why?

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184

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