The statistic showing 66% of social happens on mobile devices is one of many you read in the countless reports on social media, monitoring and analytics. As I have started to see it again and again like a meme, I began to think does it really? Certainly more of us are connected with mobile devices allowing us to read tweets, view (when formatted) webpages and interact with some social networks.
But does the information we need most appear with us on our mobile devices? I find that things I create, share and do are more personal in nature. For business I may forward an email, but I am certainly not creating documents on my phone. I hardly find a webpage business worthy on my tiny mobile browser I would bookmark or send. I never find a location check-in that would make a difference in someones activity stream in the company.
I find myself interacting with my mobile device to find the immediate answer to a problem, like directions and finding a movie. I sometimes hit Amazon or other sites for a targeted purchase. So if you goal is to provide an immediate and simple web experience, I am there. If you plan on me spending time interacting long term, I will find another site.
Mobile social is about consumer driven activity. Being able to provide value to the mobile device in quick fashion is a key differentiator. If I am mobile I do not have time for lengthy interaction and interfaces. Activity streams are basically useless on mobile devices. I can not offer the amount of attention necessary to glean any value. Large forms and options are counter-intuitive. Allow me to drill down when needed with filters through simple clicks.
All of this brings me full circle to the start of the posting. Is my interaction with your service and site really social or just as a consumer? Does social business and mobile really have a big intersection or just at points where I read email, open an attachment and look for quick information hits?
Checky helps you stop checking your phone so much – Virtual Gratification Syndrome
Tue, Sep 23rd 2014 2:09p Chris Miller How many times a day do you check your phone or tablet? Checky can help by telling you the number of times and where you do it using the location services built into your device. The idea of the free application is to inform you where and how often you keep checking for that Virtual Gratification Syndrome (VGS). Think about your own habits and when you unlock that screen.
In the car? Of course
In the elevator? Yes
At lunch? Always
At dinner? If the other person does
In bed? Oh yeah
Random [read] Keywords: application
Streem launches to offer unlimited cloud storage for one flat rate
Mon, Apr 21st 2014 12:13p Chris Miller Streem is launching Streem Drive to offer unlimited cloud storage and streaming for one flat monthly rate. Should offerings Dropbox, Box, Copy and others be worried? Maybe they should since Streem will also offer 20GB of free space to everyone to get you hooked.
Streem is taking a new approach with unlimited storage by utilizing deduplication of cloud files and using proprietary technology to stream movies and audio to your devices. They hope they can compensate and estimate the large need for s [read] Keywords: security
Social Identity – Public Personal Private at SxSW 2014 (video)
Sun, Mar 16th 2014 7:43p Chris Miller Presented at SxSW 2014, Social Identity is not just your socially shared content, but your identity you build on the public and personal social networks that affect you privately.
In this recorded session I walk through the definition of social identity and how to split it into personas. I show where we have all made the worst mistakes along the way and how to get out of exposing our social identity.
With the amount of private identity data we share accidentally across the social sites and the a [read] Keywords: mobile
Felt – send handwritten cards from your iPad via SxSW 2014
Tue, Mar 11th 2014 1:38p Chris Miller Felt was a finalist in the Accelerator Social Technology category at SxSW 2014. This iPad application lets you create handwritten cards that are mailed for you.
Using their pretty slick iPad application, you choose the type of event card you want to send from Felt, including awesome artwork ones that can be used for anything. I like the fact they offer cards that are not just built around holidays and events, yet have very good artwork. You can also find some simple ones.
After choosing th [read] Keywords: apple
Ferris – a video app for living stories
Sat, Mar 8th 2014 12:12p Chris Miller Ferris was at the SxSW 2014 Accelerator showing off their living story video app. We look at use cases and how it works. It is just in beta now.
The Ferris idea is based around multiple people recording at the same time and geographic location.
Ferris is a stunning mobile video app for creating and contributing to living stories. Ferris joins together relevant mobile video clips based on location, time, topic and category to create a fluid, evolving and interactive stream of relevant content.
O [read] Keywords: google
Samba.me launches for SxSW and accesses your contacts
The Samba.me service is a video sharing platform that records the reaction of the receiver and sends it back to the sender. For example I record a skating video (maximum time is 16 seconds) with a person falling. I send the video to a friend via the Samba.me app. When they watch the [read] Keywords: google
Would you hand over 30,000 Instagram followers for free?
Fri, Feb 14th 2014 10:32a Chris Miller How much are 30,000 real Instragram followers worth? Apparently free to young artist Luz, courtesy for SuicideGirl Carrina Vargas. With everyone putting a dollar value on the number of social media followers across the networks, you see brands and people try to build followers and sell or leverage them to sell advertising. No one just hands the account over freely do they?
Well I watched Noelle (formerly @carrinavargas on Instagram and now do just that. She made one final post as she starte [read] Keywords:
How Bandwagon.io succeeded and failed me at CES 2014
Mon, Jan 13th 2014 8:11a Chris Miller Bandwagon, a shared cab and rideshare car service , had a decent presence at CES 2014. This service forces you to socially share your destination to their service and eventually who you share a cab with. That is the first thing to keep in mind when using the service. I had the opportunity to use the service more than once and here is where it succeeded and failed me.
I first encountered Bandwagon trying to get a cab between the convention center and ShowStoppers at CES. The cab line was [read] Keywords: application