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Does 66% of social business really happen on mobile devices?
Chris Miller    

The statistic showing 66% of social happens on mobile devices is one of many you read in the countless reports on social media, monitoring and analytics. As I have startedarztsamui / FreeDigitalPhotos.net to see it again and again like a meme, I began to think does it really? Certainly more of us are connected with mobile devices allowing us to read tweets, view (when formatted) webpages and interact with some social networks.

But does the information we need most appear with us on our mobile devices? I find that things I create, share and do are more personal in nature.  For business I may forward an email, but I am certainly not creating documents on my phone.  I hardly find a webpage business worthy on my tiny mobile browser I would bookmark or send.  I never find a location check-in that would make a difference in someones activity stream in the company.

I find myself interacting with my mobile device to find the immediate answer to a problem, like directions and finding a movie.  I sometimes hit Amazon or other sites for a targeted purchase.  So if you goal is to provide an immediate and simple web experience, I am there.  If you plan on me spending time interacting long term, I will find another site.

Mobile social is about consumer driven activity.  Being able to provide value to the mobile device in quick fashion is a key differentiator.  If I am mobile I do not have time for lengthy interaction and interfaces.  Activity streams are basically useless on mobile devices.  I can not offer the amount of attention necessary to glean any value.  Large forms and options are counter-intuitive.  Allow me to drill down when needed with filters through simple clicks.

All of this brings me full circle to the start of the posting.  Is my interaction with your service and site really social or just as a consumer?  Does social business and mobile really have a big intersection or just at points where I read email, open an attachment and look for quick information hits?



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http://feedproxy.google.com/~r/TheSocialNetworker/~3/tPIY6ToFe-M/
Jan 11, 2012
43 hits



Recent Blog Posts
217


Q-Spot by SpotUse – supposed quick and easy meeting planner
Tue, Jul 15th 2014 1:37p   Chris Miller
Q-Spot by Spotuse is a mobile application that is supposed to help easing the creation of quick, in-person meetings with your contacts. After setting it up and the limited help files I am not sure it was any use at all yet.  It is available on iOS and Android and you must install the application to establish an account. It has a web interface after you confirm your setup. The first thing after installation that Q-Spot asks for is an email address and password to establish your account.  A veri [read] Keywords: application email google interface mobile password profile twitter
158


Streem launches to offer unlimited cloud storage for one flat rate
Mon, Apr 21st 2014 12:13p   Chris Miller
Streem is launching Streem Drive to offer unlimited cloud storage and streaming for one flat monthly rate. Should offerings Dropbox, Box, Copy and others be worried? Maybe they should since Streem will also offer 20GB of free space to everyone to get you hooked. Streem is taking a new approach with unlimited storage by utilizing deduplication of cloud files and using proprietary technology to stream movies and audio to your devices. They hope they can compensate and estimate the large need for s [read] Keywords: security
144


Social Identity – Public Personal Private at SxSW 2014 (video)
Sun, Mar 16th 2014 7:43p   Chris Miller
Presented at SxSW 2014, Social Identity is not just your socially shared content, but your identity you build on the public and personal social networks that affect you privately. In this recorded session I walk through the definition of social identity and how to split it into personas. I show where we have all made the worst mistakes along the way and how to get out of exposing our social identity. With the amount of private identity data we share accidentally across the social sites and the a [read] Keywords: mobile network security
150


Felt – send handwritten cards from your iPad via SxSW 2014
Tue, Mar 11th 2014 1:38p   Chris Miller
Felt was a finalist in the Accelerator Social Technology category at SxSW 2014.  This iPad application lets you create handwritten cards that are mailed for you. Using their pretty slick iPad application, you choose the type of event card you want to send from Felt, including awesome artwork ones that can be used for anything. I like the fact they offer cards that are not just built around holidays and events, yet have very good artwork.  You can also find some simple ones. After choosing th [read] Keywords: apple application email office
143


Ferris – a video app for living stories
Sat, Mar 8th 2014 12:12p   Chris Miller
Ferris was at the SxSW 2014 Accelerator showing off their living story video app. We look at use cases and how it works. It is just in beta now. The Ferris idea is based around multiple people recording at the same time and geographic location. Ferris is a stunning mobile video app for creating and contributing to living stories. Ferris joins together relevant mobile video clips based on location, time, topic and category to create a fluid, evolving and interactive stream of relevant content. O [read] Keywords: google mobile
144


Samba.me launches for SxSW and accesses your contacts
Thu, Mar 6th 2014 8:42p   Chris Miller
Samba.me first entered the iTunes store in February 2014 and are preparing for a SxSW appearance for the first time. A privacy policy for the app worries us. They collect both anonymous and identifiable information. The Samba.me service is a video sharing platform that records the reaction of the receiver and sends it back to the sender. For example I record a skating video (maximum time is 16 seconds) with a person falling. I send the video to a friend via the Samba.me app. When they watch the [read] Keywords: google mobile




581


How to revoke and block third-party Instagram app access to your account
Mon, Mar 3rd 2014 4:51p   Chris Miller
How do you revoke and block third-party app access to your Instagram account? Here are the steps required. Instagram has numerous third-party applications that people are allowing access to their account by loading them on their devices and via the web. Everytime you add another application, it prompts you to log in using your Instagram username and password via their authentication API. By doing this, you are then giving certain rights to that application.  Some rights you may give are: A [read] Keywords: application applications facebook instant messaging password profile security
224


Would you hand over 30,000 Instagram followers for free?
Fri, Feb 14th 2014 10:32a   Chris Miller
How much are 30,000 real Instragram followers worth? Apparently free to young artist Luz, courtesy for SuicideGirl Carrina Vargas.  With everyone putting a dollar value on the number of social media followers across the networks, you see brands and people try to build followers and sell or leverage them to sell advertising.  No one just hands the account over freely do they? Well I watched Noelle (formerly @carrinavargas on Instagram and now do just that. She made one final post as she starte [read] Keywords:
109


How Bandwagon.io succeeded and failed me at CES 2014
Mon, Jan 13th 2014 8:11a   Chris Miller
Bandwagon, a shared cab and rideshare car service , had a decent presence at CES 2014. This service forces you to socially share your destination to their service and eventually who you share a cab with. That is the first thing to keep in mind when using the service. I had the opportunity to use the service more than once and here is where it succeeded and failed me. Failure I first encountered Bandwagon trying to get a cab between the convention center and ShowStoppers at CES. The cab line was [read] Keywords: application network
114


Google Plus releases custom URLs for your profile
Mon, Dec 23rd 2013 12:39p   Chris Miller
Google has begun offering custom URLs for your Google Plus profile. Setting it up is quite simple, but you are limited in the naming convention. Here is all that you need to know. I went through the process to claim my own custom Google Plus profile URL and it would not let me freehand the entire URL naming convention.  Google will utilize the first and last name in your profile and then will ask for random characters if your name is not unique.  Here is the screenshot of my setup Before I cl [read] Keywords: policies google profile




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