The statistic showing 66% of social happens on mobile devices is one of many you read in the countless reports on social media, monitoring and analytics. As I have started to see it again and again like a meme, I began to think does it really? Certainly more of us are connected with mobile devices allowing us to read tweets, view (when formatted) webpages and interact with some social networks.
But does the information we need most appear with us on our mobile devices? I find that things I create, share and do are more personal in nature. For business I may forward an email, but I am certainly not creating documents on my phone. I hardly find a webpage business worthy on my tiny mobile browser I would bookmark or send. I never find a location check-in that would make a difference in someones activity stream in the company.
I find myself interacting with my mobile device to find the immediate answer to a problem, like directions and finding a movie. I sometimes hit Amazon or other sites for a targeted purchase. So if you goal is to provide an immediate and simple web experience, I am there. If you plan on me spending time interacting long term, I will find another site.
Mobile social is about consumer driven activity. Being able to provide value to the mobile device in quick fashion is a key differentiator. If I am mobile I do not have time for lengthy interaction and interfaces. Activity streams are basically useless on mobile devices. I can not offer the amount of attention necessary to glean any value. Large forms and options are counter-intuitive. Allow me to drill down when needed with filters through simple clicks.
All of this brings me full circle to the start of the posting. Is my interaction with your service and site really social or just as a consumer? Does social business and mobile really have a big intersection or just at points where I read email, open an attachment and look for quick information hits?
Samba.me launches for SxSW and accesses your contacts
The Samba.me service is a video sharing platform that records the reaction of the receiver and sends it back to the sender. For example I record a skating video (maximum time is 16 seconds) with a person falling. I send the video to a friend via the Samba.me app. When they watch the [read] Keywords: google
Would you hand over 30,000 Instagram followers for free?
Fri, Feb 14th 2014 10:32a Chris Miller How much are 30,000 real Instragram followers worth? Apparently free to young artist Luz, courtesy for SuicideGirl Carrina Vargas. With everyone putting a dollar value on the number of social media followers across the networks, you see brands and people try to build followers and sell or leverage them to sell advertising. No one just hands the account over freely do they?
Well I watched Noelle (formerly @carrinavargas on Instagram and now do just that. She made one final post as she starte [read] Keywords:
How Bandwagon.io succeeded and failed me at CES 2014
Mon, Jan 13th 2014 8:11a Chris Miller Bandwagon, a shared cab and rideshare car service , had a decent presence at CES 2014. This service forces you to socially share your destination to their service and eventually who you share a cab with. That is the first thing to keep in mind when using the service. I had the opportunity to use the service more than once and here is where it succeeded and failed me.
I first encountered Bandwagon trying to get a cab between the convention center and ShowStoppers at CES. The cab line was [read] Keywords: application
Google Plus releases custom URLs for your profile
Mon, Dec 23rd 2013 12:39p Chris Miller Google has begun offering custom URLs for your Google Plus profile. Setting it up is quite simple, but you are limited in the naming convention. Here is all that you need to know.
I went through the process to claim my own custom Google Plus profile URL and it would not let me freehand the entire URL naming convention. Google will utilize the first and last name in your profile and then will ask for random characters if your name is not unique. Here is the screenshot of my setup
Before I cl [read] Keywords: policies
Instagram Messaging- using Facebook Messenger?
Mon, Dec 9th 2013 11:59a Chris Miller With the Instagram messaging service that sites are predicting, I personally predict Facebook Messenger will play a part in it. It only makes sense that Instagram leverage the existing integrated messaging platform.
I did some digging into the theories that Instagram will use email based alerts or notifications and messaging as an option. I even did a test sending Kevin ( a founder of Instagram ) an email through that system. All of this is publicly available so don’t get up in arms.
It o [read] Keywords: email
Coin – the mobile wallet retailers won’t accept
Tue, Dec 3rd 2013 1:41p Chris Miller Only Coin is getting a lot of press as a mobile credit card and data wallet. I love the idea and will support them, but retailers should not take it yet and here are my reasons why. But, I still say get in now and grab one as this may simplify your life (in the USA that is)
The United States lags behind the world but not using chip and pin type credit cards. We, begrudgingly, still use signature blocks. Most merchants ask to see identification when using the card even when a sig [read] Keywords: mobile
Speaking at SxSW 2014 on Social Identity – thank you!
Mon, Dec 2nd 2013 9:24a Chris Miller I was recently notified I will be speaking at SxSW 2014 on Social Identity. I just wanted to thank everyone that took a few minutes to click and vote to make it a reality.
For those that need a recap of my topic, here is Social Identity – Public, Personal and Private:
As you use more social networking sites, your social identity becomes a blend of publicly shared and personal information.
Based on the upcoming book, see firsthand how innocuous things you share can be used to gain access t [read] Keywords: networking
What the iOS 7 app update icons mean
Tue, Oct 1st 2013 2:11p Chris Miller iOS 7 has introduced many features including changes to the icons in the Updates section of the App Store. Here is what the new app update icons mean.
The first screen after being notified in the App Store that you have updates will show as below. You can still update apps individually or Update All at the top.
iOS 7 update notifications
After clicking the Update for each app or the Update All at the top you will see the icons change to the the below image. Notice the blue open circle. While [read] Keywords: apple