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Latest 7 Posts
The Blog Has a New Home!
Tue, Aug 11th 2015 7
Learning to Fish for Data Insights
Thu, Aug 6th 2015 5
Life Hacks: Empowering Women in the Workplace
Wed, Aug 5th 2015 9
Millennials are screwed
Tue, Aug 4th 2015 6
5 New Ways to Work with IBM Verse on Mobile
Mon, Aug 3rd 2015 6
Social Business Internal and External: Why Both Should Work Together
Fri, Jul 31st 2015 9
Your Customers Are Like Snowflakes
Thu, Jul 30th 2015 6
Top 10
Generation Us
Thu, Feb 19th 2015 12
Engaging the Next-Gen Workforce through Collaboration
Fri, Jan 30th 2015 11
Get Big Things Done: The Power of Connectional Intelligence
Tue, Apr 7th 2015 11
CloseUp with Ed Brill
Tue, Jul 14th 2015 11
Analyzing the power of employee engagement
Wed, Oct 29th 2014 9
Dead Eyes See No Future (of Talent)
Thu, Dec 11th 2014 9
In the Future, Technology Will Be Invisible
Wed, Feb 4th 2015 9
The Secret of IBM's Social Business Transformation
Tue, Feb 17th 2015 9
The Decoded Company: Technology Eats Bureaucracy
Tue, May 5th 2015 9
Communication Gaffes – Destructive but Controllable
Wed, May 6th 2015 9

Colleen Burns
Blog Title Social Business Insights Blog
Blog Description News and thoughts on becoming a business that is engaged, transparent and nimble. Join us in cultivating a spirit of collaboration and community.
Blog URL https://www-304.ibm.com/connections/blogs/socialbusiness/?lang=en_us
RSS Feed http://feeds.feedburner.com/ibm/socialbusiness
Validate Feed feedvalidator.org or validator.w3.org
Feed Last Checked Aug 11, 2015 10:31:20 AM EST. Realtime Update:
Location Orlando, Florida

Recent Blog Posts
The Blog Has a New Home!
Tue, Aug 11th 2015 10:19a   Colleen Burns
Think of this not as a farewell but as us just moving across the street. The Social Business Insights blog is now the Social Business Spotlight blog and has a new home at www.ibm.com/blogs/social-business. Our mission hasn’t changed – we are still dedicated to bringing you great thought leadership around all things pertaining to social business, collaboration, customer and employee engagement and much more, from authors, influencers, millennials, IBMers, industry leaders, a
Learning to Fish for Data Insights
Thu, Aug 6th 2015 9:31a   Colleen Burns
A few years ago, the chief data officer was not well known. Now the CDO role is popping up at many organizations as the ocean of business data deepens and the demand for analytics expertise becomes more urgent. Data exhaust will be compounded by the growing number of inputs from marketing, commerce, social media and the Internet of Things. Data is fundamentally changing the way business is done. But most companies aren’t anywhere close to being ready. Currently, only 0.5 percent of t
Life Hacks: Empowering Women in the Workplace
Wed, Aug 5th 2015 11:03a   Colleen Burns
It’s time to face embrace the facts: men and women are different, bringing a diverse set of strengths to the workplace. We fought hard (and are still fighting) for equality and rights, but equality doesn’t mean fitting into a “man’s world,” it means being accepted for the powerful, persuasive team players that we are. For years we’ve been trying to adapt women to the workplace – think shoulder pads and masculine attitude
Millennials are screwed
Tue, Aug 4th 2015 9:18a   Colleen Burns
When IBM approached us to become their Social Business Book of the Month for August (as well as when we first started writing 2 Billion Under 20 back in late 2013), if you typed the words “Millennials are” into Google, the autosuggestion dropdown menu would spit out the words “entitled,” “narcissistic,” “lazy,” and of course, “screwed.” Of course, we here at 2 Billion Under 20 (and our new h
5 New Ways to Work with IBM Verse on Mobile
Mon, Aug 3rd 2015 11:40a   Colleen Burns
Now available for iOS (iPhone and iPad) and Android (smartphone and tablet). IBM Verse is more than email. It's everything you need to take control of your workday. The IBM Verse mobile app combines the intuitive functionality of text and messaging services with the most advanced analytics software—giving you a better, smarter way to manage your workday. View email, event, and action updates, chat and share files from the cloud, manage your to-do lists, and keep track of t
Social Business Internal and External: Why Both Should Work Together
Fri, Jul 31st 2015 8:59a   Colleen Burns
For years now companies have been trying to leverage the power of social for business benefits both inside and outside the organization. Internally the key drivers for social are business functions like HR and product development, and the users are employees of the organization. External social business is driven by marketing or sales and reaches out to customers and others who access social media online. These changes have had many positive effects on the world of business – but not a
Your Customers Are Like Snowflakes
Thu, Jul 30th 2015 10:18a   Colleen Burns
I'm aware that mention of snowflakes in July could be somewhat out of season (unless you believe the recent claims that there might be a mini ice age in 15 years), but I'm going to go ahead and do it anyway. Customers are like snowflakes. At first glance they are all very similar, but dig deeper and you start to notice differences. For example, it’s possible to categorise snowflakes at a high level, based on their size or shape. This relates to how marketing departments
Earning Your Upvote with Millennial Customers
Wed, Jul 29th 2015 8:08a   Colleen Burns
There’s a new elephant in the room for client-facing businesses. It’s targeting the millennial customer. The world’s largest generation is rising to the store front with unmet needs and it’s time to start pairing marketing efforts with those needs. If you’re tapping into the millennial segment for the first time, here are a few critical millennial must-haves to keep in mind: Be relevant. Millennials are fully aware that a correlation exis
CloseUp with Aaron Horowitz
Tue, Jul 28th 2015 1:32p   Colleen Burns
Meet Aaron Horowitz, Co-Founder and CEO of Sproutel, a platform for health and wellness education and the creator of Jerry the Bear – a robotic learning tool for children diagnosed with type 1 diabetes. Aaron is a maker; from sculptures to business, he is fascinated with the process of taking an idea from concept to reality. He also happens to be the winner of IBM's New Way to Startup, an exciting entrepreneurship program and web series featuring 10 of the country’s top m
Now Trending: Millennial Employees
Mon, Jul 27th 2015 11:16a   Colleen Burns
Just who are the millennials? The renegades of the digital world? The dreamers? The trendsetters? As the first generation raised in an immersive digital world, millennials represent the key to the digital transformation and survival of companies across the globe. There’s no doubt, we are the beauty and brains behind some of the most innovative entrepreneurial and strategic business initiatives springing up daily. (Just take a look at companies like Warby Parker, Facebook and Fou
Traveling Is about Making Connections
Thu, Jul 23rd 2015 10:28a   Colleen Burns
Summertime is upon us in the Northern Hemisphere, and for many that means getting on a plane for a well-deserved vacation. Or a couple planes, as the case may be. They say you should never have a layover shorter than an hour, just in case your first leg is delayed, but I like to leave extra time so that I can grab a meal or at least a snack before my connecting flight. I like to make travel as stress-free as possible, and as much as I like my co-workers, that includes disconnecting from work.
The POWER of Crowdsourcing
Thu, Jul 16th 2015 12:32p   Colleen Burns
It turns out that the world's first 7 nanometer chip wasn't the only INCREDIBLE thing IBM accomplished last week! Just last week it was announced that a virtual supercomputer created by IBM helped scientists in discovering a phenomenon that could enhance access to clean water for one billion people. And I can proudly state that I helped make this possible. How? By simply installing the World Community Grid app on my laptop and smartphone and letting the good work begin!
CloseUp with Ed Brill
Tue, Jul 14th 2015 9:12a   Colleen Burns
Meet Ed Brill, author of bestselling book and our Social Business Book Club selection for July, Opting In: Lessons in Social Business from a Fortune 500 Product Manager. He also happens to be a VP of Social Business Transformation at IBM, speaker, blogger, as well as an avid traveler, foodie, and cyclist. Talk about a busy man! Get ready for Ed's CloseUp...
Opting In & A Culture Of Participation
Tue, Jul 7th 2015 10:13a   Colleen Burns
Ten years ago, a group of IBMers came together to answer some questions - How can we encourage the individual voices of our people, the experts upon which our company is built, to be heard in the marketplace? How can we take the wisdom of the crowds and apply it to our products and services? How can we change the perception of IBM from faceless conglomerate to an organization that is engaged, transparent, and agile? The catalyst for these questions was the effort to create IBM's first b
Make Every (Leap) Second Count
Tue, Jun 30th 2015 12:42p   Colleen Burns
A lot can happen in a second. A bumblebee can beats its wings 200 times. A runner can break the marathon world record. A tweet can be sent that may damage a reputation for life. You can change someone’s entire day. At midnight tonight, on June 30, 2015, we will all be gifted an extra second … a "leap second." Because Earth's rotation is slowing ever so slightly, we occasionally need to add an extra second to re-sync our super-precise atomic clocks to our planet'
Being a Corporate Millennial
Mon, Jun 29th 2015 10:19a   Colleen Burns
This week marks an important point for me: three years ago I started my placement at IBM. This is of course punctuated by returning to university, graduating, travelling and then returning to IBM. I can honestly say that choosing to do a placement was one the better choices I made as a student. Also, turning down a placement offer at another company in the hopes of working for IBM when I was only at their application stage was a risk that paid off. Now 10 months back into IBM as a graduate
Life Hacks: Managing & Retaining [Millennial] Employees
Mon, Jun 29th 2015 1:49a   Colleen Burns
It’s time for another edition of the IBM Life Hacks! And as I’m typing this from a plane destined for Las Vegas, about to attend my first SHRM (Society for Human Resource Management) conference, I can’t help but contemplate one of the hottest topics in HR right now – millennial employees. It’s hard to miss the mass amount of news surrounding this controversial generation, and maybe you’re even annoyed by it, but it makes sense to focus
Connecting People to Their Waterfront – and to Each Other
Thu, Jun 25th 2015 4:00p   Colleen Burns
Urban waterfronts, like cities themselves, are always in flux. What might be a thriving landscape of shipbuilding, canneries, or ports in one decade might experience a sharp decline in the next as fish stocks deplete or shipping traffic moves elsewhere. While some cities have turned their backs on their decrepit waterfronts and surrounding brownfields, other have sought to turn them into new industrial centers, parklands, public spaces and more. In the spirit of today's Handshake Day, many o
IBM and Box forge a global partnership to transform work in the cloud
Wed, Jun 24th 2015 7:05p   Colleen Burns
Organizations continue to look for ways to empower their most precious asset – people – with flatter organizations, data-driven insights, and flexible work styles. To create these more engaging workplaces – which in turn improve customer engagement and the bottom line – organizations of all shapes and sizes are becoming social businesses. IBM has been thinking about this for some time. That thinking, like the 2014 CEO Study, and the Millenials in the Workp
Ingredients for Millennial Marketing Success
Tue, Jun 23rd 2015 10:19a   Colleen Burns
Hold the presses. A miracle has occurred. A brand mastered the art of millennial marketing. Channing Tatum participated in a Reddit AMA last week to promote Magic Mike XXL and a charity campaign for the Runa Foundation. AMA stands for “Ask Me Anything” and was something created by Reddit users as a way to have an open democratic interview with any individual. The interviewee could be anyone – from the President of the United States to Big Bird, basically anyone
A Simple yet Powerful Message
Mon, Jun 22nd 2015 10:18a   Colleen Burns
With all of the data and anecdotal stories out there about what makes good vs. poor customer service, it’s astounding that so many companies still get it wrong. Speaking to a human is great, but not when that human has been trained to be overly exuberant as they recite their script telling you that they understand your concern and thank you for calling and it’s a pleasure to serve you and they’ll do everything possible to resolve your concern and how is your day goi
CloseUp with Dorie Clark
Thu, Jun 18th 2015 1:40p   Colleen Burns
Meet Dorie Clark, the author of IBM’s Social Business Book Club selection for June, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It (and author of Reinventing You). She also happens to be the CEO of Clark Strategic Communications, a marketing strategy consultant and speaker, as well as a frequent contributor to publications such as Harvard Business Review, Forbes, and Entrepreneur - she does it all! It's time for Dorie's CloseUp...
4.74 Degrees of Separation: Bill Higgins
Tue, Jun 16th 2015 11:44a   Colleen Burns
I've always believed the most powerful element of social business is its power to create relationships between people who otherwise would've never met. After learning that Jessica Ramirez had named him as one of the most important people whom she'd met via Connections, it took Bill a matter of seconds to name who that person was for him. Bill Higgin's Story: Over the past several years I've studied and embraced DevOps culture and practices to help deliver better p
Design Thinking —Not Just for Designers
Wed, Jun 10th 2015 10:11a   Colleen Burns
In today's increasingly market-driven workplace, companies are always on the lookout for new ways to engage their internal teams. Organizations across industries are developing tools and services that delight users, and collaborating and working smarter with colleagues around the globe. The companies that are tackling these tasks most successfully are those taking a people-focused approach to practical and creative problem solving. At IBM, that approach is called IBM Design Thinking. M
The Magic Words That Can Help You Sell Social
Mon, Jun 8th 2015 11:23a   Colleen Burns
I recently attended the IBM Global Business Services North America Executive Summit, a meeting to gather over 500 partners and some of the foremost industry voices in the business division for professional development and knowledge sharing. As an arm for event support, I helped partners navigate workshop rooms and had another small job: running a Twitter 101 demo to help partners create Twitter profiles and learn about the importance of a social media presence. I knew many partners were on
Even Doughnuts Aren’t Enough for Great Employee Engagement!
Thu, Jun 4th 2015 10:12a   Colleen Burns
Mmmmmm, doughnuts. In offices everywhere on Friday, people will bring in dozens of old-fashion glazed, Boston creams, jelly-filled, crullers and bear claws to early meetings or just to leave outside their cube – whether or not those people realize that June 5 is National Doughnut Day. Doughnuts are a tasty way to say thanks to a team mate, to gather people for an announcement, to bring visitors to your cube, or just to celebrate Friday. But while a box of doughnuts might be a great sho
How to Stand Out in the Social Business Era
Tue, Jun 2nd 2015 10:33a   Colleen Burns
We live a world where you can now watch simulcasts of the Metropolitan Opera (instead of buying tickets to regional opera performances) or “study with” superstar professors in MOOCs (instead of settling for the instructor nearby). That’s amazing for customers and top talent, but it means there’s less room for average performers. Your company – and you - can’t get away with being the best option at hand. In a global economy, standing out
Not Your Typical Sales Listing
Mon, Jun 1st 2015 12:44p   Colleen Burns
My boyfriend and I have an odd game we’ve been playing for years. We love looking at NYC apartment sales listings and sending each other the links to the ones we would buy if we were to strike it rich by winning the lottery. As I took my usual fifteen minute lunch break today I stumbled across the best apartment listing I’ve ever seen. It wasn’t the apartment itself – although I certainly wouldn’t mind living in a gorgeous, $6+ million, 2
Life Hacks: Engaging with Millennials
Wed, May 27th 2015 1:05p   Colleen Burns
Last night I lay awake watching lightning illuminate the room and counting up to the booms of thunder, wondering if this was going to be another night of heavy flooding and if I was going to be able to drive back home in the morning. As you may have heard, Texas has been experiencing some pretty heavy storms over the last couple of weeks. Giving into the idea that this would be another sleepless night, I started to think about the floods and how people have been reacting on my Facebook new
Delicious Customer Experience One Slice at a Time
Tue, May 26th 2015 1:30p   Colleen Burns
What does the man famously known around Finland as “The Pizza Guy” have to do with social business? A whole lot actually! During IBM’s Amplify conference I found myself in a session listening to Tommi Tervanen, CEO of Finland’s Kotipizza chain of restaurants, as he explained his company’s approach towards creating irresistible customer experiences. It both inspired me and made me quite hungry. Kotipizza’s commitment to sustainabili
IBM Digital Experience 2015: Make Your Digital Presence Stand Out
Fri, May 22nd 2015 10:13a   Colleen Burns
Because there are so many new ways for customers to engage with businesses, and so many businesses to engage with, it is essential to make your digital presence stand out from the crowd. Targeted content, consistent multi-channel experiences, and interactive user interfaces are no longer exceptional―they’re expected. And while it’s critical to provide an engaging digital experience in order to maintain relationships and reach new clients, delivering dynamic content across m
The Mentor Resurgence
Wed, May 20th 2015 9:52a   Colleen Burns
As I reviewed my social activity from my past week spent in San Diego at the IBM Amplify conference I noticed that it wasn’t the Twitter videos of me and my colleagues rocking out to Aloe Blacc’s performance that drove the most engagement with my followers. It wasn’t even the quotes from Deepak Advani’s incredibly exciting keynote presentation or the photos I took of the delicious Chef Watson-prepared drinks. Instead, it was a tweet I sent out with a quote
5 Ways to Get Closer to Your Remote Team
Tue, May 19th 2015 11:21a   Colleen Burns
What comes to mind when you think of Teleworking? Slack? Cloud deliverables? Mobile mail? Video meetings? A New Way to Work? What about flexibility? Cost effectiveness? Work-life balance? While productivity-related technology is growing at a rapid pace and enabling companies to get work done in creative ways, companies like IBM are also pioneering the concept of teleworking to promote health and well-being for its employees. With less time spent commuting, 40 percent of IBM employees currently
For Moosejaw, Social + Email Is a Laughing Matter
Mon, May 18th 2015 10:30a   Colleen Burns
There are about 2 billion people active social network users around the world today1. The largest network, Facebook, alone has 1.44 billion monthly active users2. These are staggering numbers. Yet, they still pale in comparison to email. There are an estimated 4.35 billion business and consumer email users today, and that number is expected to reach 5.24 billion by 20183. Marketers and advertisers contemplating where to spend their digital budget shouldn’t take an either-or approach to
Living in the Age of Digital Transformation
Thu, May 14th 2015 1:41p   Colleen Burns
Exciting times lay ahead as system of records and engagement are digitally transformed! Organizations in all industries are undertaking digital transformation as their mandate in order to sustain and excel in the future. Digital transformation is the re-alignment or new investment in both technology and business models to improve the effectiveness of digital engagement of consumers, employees and citizens at every touch point. Digital transformation is not just a strategy that’s ni
Amplify 2015: Become a C2B Business
Wed, May 13th 2015 9:08a   Colleen Burns
Deepak Advani has a personal mission: to help companies engage with customers individually and in context, with relevance. At IBM Amplify 2015 in sunny San Diego, Advani, General Manager, IBM Commerce, used the General Session on Tuesday to lay out the imperative for companies to become Customer-to-Business, C2B, operations. To do that, companies need tools and solutions that work together to provide exceptional customer experiences. In the world as Advani imagines it, businesses will be able
#20Questions with Rachel Charlesworth
Mon, May 11th 2015 2:56p   Colleen Burns
Meet Rachel, VP, Brand at RideScout, a mobile app that shows you real-time information about all transportation options that are available right now. Rachel also happens to be a traveler, foodie and lover of trends! Rachel recently served as a judge for IBM's New Way To Startup competition, where 10 startups focused on social good missions are given the chance to raise their profiles and compete to win software, services, mentorship and a trip to TED@IBM.
Social Insights: In Conversation with Brian Fanzo
Thu, May 7th 2015 8:42a   Colleen Burns
In our hyper-connected environment, leaving Social Business out of the strategic equation is not really an option – it’s a necessary part of the mix to change the way companies work and to reach customers where they are. Some companies – even large enterprises – are inherently social. Think born-on-the-cloud companies who started out in the digital age. But for the majority of companies, it’s still a struggle to put social to good use beyond ma
Communication Gaffes – Destructive but Controllable
Wed, May 6th 2015 10:10a   Colleen Burns
Companies know there is no shortage of ways to lose customers. Still, when a study shows that nearly half of respondents switched one of their main services (banking, mobile, internet, satellite/cable) in 2014*, orgs of all types would do well to take notice. The causes behind customers jumping ship identified in the new IBM/Econsultancy report, “The Consumer Conversation,” are not hard to guess at: competition with better offerings, pricing, and of course, customer experienc
The Decoded Company: Technology Eats Bureaucracy
Tue, May 5th 2015 3:20p   Colleen Burns
Authors: Leerom Segal, Aaron Goldstein, Jay Goldman, and Rahaf Harfoush Let’s start with a deceptively simple question: What if you understood your people better than you understand your customers? Most businesses invest heavily in understanding the mindset and behavior of their customers. What motivates them, engages them, drives them to purchase, increases their basket size, and increases lifetime value? What keeps them loyal and prevents churn? Whether you track it in your hea
#MediaChat Recap: Social Collaboration with Michelle Killebrew
Mon, May 4th 2015 10:35a   Colleen Burns
On the latest #MediaChat our guest was Michelle Killebrew from IBM on the topic of "Social Collaboration.” Michelle Killebrew is passionate about marketing, especially innovative digital marketing strategies that deliver a superior brand experience – from initial acquisition through to loyal customer – and increase growth and profitability. She currently leads digital direct marketing and transformation for the IBM Cloud division where her team is responsible for
The Social Business Frontier: Randal Ries on Measuring Progress
Thu, Apr 30th 2015 12:42p   Colleen Burns
“The Social Business Frontier” is a video blog series consisting of a number of short interviews taking a deeper look inside the IBM Research Labs to explore the groundbreaking and innovative social analytics research that's redefining the future of social business. In the fifth and final episode of The Social Business Frontier we speak to Randal Ries, IBM Senior Research Analyst, about how IBM is providing an example for businesses to measure the progress of their
Get Social with These Sessions at Amplify 2015
Wed, Apr 29th 2015 1:56p   Colleen Burns
With a focus on customer engagement and building “experiences that attract, delight and retain clients,” it’s no wonder that there are plenty of sessions at IBM Amplify 2015 with social business themes and tie-ins. The conference, taking place May 11–13 at the San Diego Convention Center, features streams on Customer Analytics, Marketing, Merchandising and eCommerce. We’ve gone through the agenda to identify ten of the most compelling social busi
4.74 Degrees of Separation: Jessica W Ramirez
Tue, Apr 28th 2015 12:28p   Colleen Burns
If a picture is worth 1,000 words then prepare yourself for the best long essay you've ever read! After learning that Sean House had named her as one of the most important people whom he'd met via Connections, Jessica couldn't help but showcase the very skill she was recognized for. A Software engineer with background in both design and development, Jessica proves how powerful social truly is when it comes to learning about opportunities you otherwise would've never knew existe
4.74 Degrees of Separation: Jessica W Ramirez
Tue, Apr 28th 2015 10:19a   Colleen Burns
If a picture is worth 1,000 words then prepare yourself for the best long essay you've ever read! After learning that Sean House had named her as one of the most important people whom he'd met via Connections, Jessica couldn't help but showcase the very skill she was recognized for. A Software engineer with background in both design and development, Jessica proves how powerful social truly is when it comes to learning about opportunities you otherwise would've never knew exist
Don’t Let “Experience” Be the Spoilsport in Your Customer Acquisition and Retention Plan
Mon, Apr 27th 2015 9:59a   Colleen Burns
While I was not yet fully recovered from a recent move into a house near my office, I had to kick-start a linear array of daunting tasks to transfer my internet, telephone and cable television accounts to the new address. It took four business days for my existing internet service provider to confirm that service coverage was not available in the new location. Another service provider that offered coverage in my area for internet didn’t even bother to check if I needed cab
Social Entrepreneurship – the New Batman
Thu, Apr 23rd 2015 3:38p   Colleen Burns
Ask any Austinite what one of the biggest problems is in the city right now and the answer will likely be the same: growth. Traffic, cost of living or running a business, new construction – all of these issues are swelling at an overwhelming rate. Locals are moving because they can no longer afford the city, businesses are closing to make way for new condos, and the quirky “keep Austin weird” culture is slowly getting a bit more normal. For better or worse, Austin i
#20Questions with Dave Heath
Tue, Apr 21st 2015 10:25a   Colleen Burns
Meet Dave, co-Founder and chief executive officer of BOMBAS, a one-for-one sock company that donates a pair every time a customer makes a purchase. Prior to the launch in 2013, David dedicated two years to rigorous product testing and refinement to create the best performing and most stylish athletic-leisure sock available, while staying true to their mission of helping those in need. Who knew socks could be so awesome?! Previously, he led business development as one of the founding employees at
How Enterprise Companies Can Use P2P Marketplaces
Thu, Apr 16th 2015 3:25p   Colleen Burns
Peer-to-peer is the act of two people or entities exchanging resources with one another. The internet is making peer-to-peer easier by acting as a matchmaker. The nimble technology allows for connecting and the growth of social media has prepared online users to engage with one another deeper than they ever have, first with information and now with physical items or services. For example, Airbnb is a matchmaker. They connect hosts and guests all over the world. The future of business is t
My #NewWayToWork Futurist Thoughts…
Wed, Apr 15th 2015 7:09a   Colleen Burns
Recently I had the good fortune to participate in an IBM and PureMatter Thinkathon of futurists to discuss the future of work. I’ve long thought being a futurist is just about the best job out there other than weatherman mainly because you could predict the future without worrying if you were right or wrong, because people would forget your predictions or not be around long enough to see if they failed to come true! As you’ll see in this video I was asked the following
#20Questions with Chelsea Krost
Tue, Apr 14th 2015 4:57p   Colleen Burns
Meet Chelsea, Millennial Expert, who at only 23 years-old is an accomplished speaker, published author, television talk show host, radio show host, and certified health coach. Not to mention that she's the twitter chat queen (if you haven't been participating in #MillennialTalk, you've seriously been missing out!) and recently launched her first startup, Mpulse, an app that revolutionizes the ways in which millennials consume news. Chelsea recently hosted IBM's New Way to Start
Life Hacks: Startup Tips from Entrepreneurs
Thu, Apr 9th 2015 2:06p   Colleen Burns
The month of April has always been the perfect time for renewal and fresh starts. I feel energized … The air is crisp, plants are vibrant and not even the perfect combo of blankets and Netflix can convince me to stay indoors. As such, the theme of this month’s IBM Life Hacks will mirror this energy by focusing on young, motivated entrepreneurs. If you read my last post “Gen Y Entrepreneurs Show Us a New Way to Startup,” then you are familiar with I
Big Data & Analytics in Recruiting & Learning #NewWayToWork
Wed, Apr 8th 2015 2:26p   Colleen Burns
Big data and analytics are just beginning to be tapped for recruiting and learning, but their future growth will depend on HR practitioners’ understanding of what big data and analytics can do for them, their willingness to use the data to make decisions and change behavior, and agreement around privacy and ethical use of this information. The overarching technical enabling factors are artificial intelligence (AI) and semantic search, which can now make sense of written and quali
Get Big Things Done: The Power of Connectional Intelligence
Tue, Apr 7th 2015 10:49a   Colleen Burns
We’ve been living with the internet now for twenty years and it's not news that we're all connected. The question is: How do you and I grab hold of this connectivity to take us to the places we want to go? At a time when old-fashioned routes to power – the schools you went to, the contacts in your address book, the families you were born into – are not the only ways to get ahead, how do we connect intelligently – e.g. better, faster, more efficient
#20Questions with Adrian Granzella Larssen
Mon, Apr 6th 2015 5:59p   Colleen Burns
Meet Adrian, the editor-in-chief of The Daily Muse, the award-winning daily career advice publication that's helped millions of people find and succeed at their dream jobs. A nationally recognized career expert with a longstanding mission to support women at work and in life, Adrian speaks regularly on career advancement, networking, and the job search. Adrian recently participated on a panel discussion around the launch of the IBV Millennial Study where her expertise on the future of work
Sean House – 4.74 Degrees of Separation
Wed, Apr 1st 2015 3:03p   Colleen Burns
With a network of 500+ members, it’s not easy for an IBM Connections power user like Sean House to select a single individual who stood out in terms of impacting him and his work at the company. After learning that Laura Ketner had kicked off the 4.74 Degrees series by naming him as one of the most important people she’d met through Connections, however, he was jolted into doing just that … and one name truly did jump out at him. Sean House’s Story
IBM Verse Is the Map to a Crucial Big Data Journey #NewWayToWork
Wed, Apr 1st 2015 12:58p   Colleen Burns
Being part of the IBM Verse Advisory team is such a blessing! My cohorts and I get to see behind the IBM curtain. It’s amazing to help email users unleash the power of their personal networks and information. Ain’t Big Data grand? The future of work is here. Big data is not just about sensing marketplace shifts before they happen, and making supply chains far more efficient, and connecting everything to every other thing. It’s about extending the power of pers
Flipping the Switch: How Reverse Mentorship Can Drive Social
Tue, Mar 31st 2015 1:20p   Colleen Burns
It’s no secret that valuable mentoring relationships can have a formative impact on one’s career, vision of success, and performance within a company. Mentors are critical to networks, huge reservoirs of resources, and a perfect complement to the ambitious. For these reasons and more, companies are investing in formal and informal mentoring programs, typically pairing up knowledgeable and experienced practitioners with younger employees who are eager to learn. For years the
#20Questions with Erica Dhawan
Tue, Mar 31st 2015 9:39a   Colleen Burns
Meet Erica, a globally recognized leadership expert and keynote speaker who is driving innovation across cultures and generations. She's the founder and CEO of Cotential – a company that has helped enterprises prepare for the global workplace of tomorrow – and a co-author of the new book: Get Big Things Done: The Power of Connectional Intelligence. Erica recently participated on a panel discussion around the launch of the IBV Millennial Study where her knowledge on next
Social Business Frontier: IBM Expertise with Arnon Yogev
Mon, Mar 30th 2015 4:12p   Colleen Burns
“The Social Business Frontier” is a video blog series consisting of a number of short interviews taking a deeper look inside the IBM Research Labs to explore the groundbreaking and innovative social analytics research that's redefining the future of social business. In the fourth episode of The Social Business Frontier we speak to Arnon Yogev, IBM Research Software Developer, about how IBM Expertise provides an example of how businesses can increase collaboration.
The Thread of Social Media and Real-Time Data
Mon, Mar 30th 2015 11:08a   Colleen Burns
Kudos TED Talks, kudos! This past week I had the pleasure of attending their annual event, TED2015 in Vancouver, BC and nobody walked out of there without having their mind blown. Never before had I been a part of such a who’s who list of thought leaders, social advocates, political figures, artists…the list goes on. Although the speakers’ topics varied greatly, there was one common theme that could’ve easily gone unnoticed: business as it used to be don
Gen Y Entrepreneurs Show Us a New Way to Startup
Fri, Mar 27th 2015 5:45p   Colleen Burns
Anyone who has experienced the SXSW Interactive festival in Austin, TX knows that there is an almost unmanageable number of events, parties and sessions to choose from — and you can’t possibly attend them all … so when IBM hosted the New Way to Startup Pitch Party last Monday night, I was delighted to see a room completely filled with excited young entrepreneurs, tech enthusiasts and unfamiliar faces. It’s no secret that Big Blue has been doing some
How To Implement The Future of Work Culture Successfully #NewWayToWork
Thu, Mar 26th 2015 10:07a   Colleen Burns
When postulating the future of work culture, we need to examine our proposed ideas and compare them to current (and proven) best practices. There will always be trends, but trends can be fads, and it’s a very expensive proposition to turn the culture of a company on a whim. Attempting to make a major changes in procedures, for example to adapt to millennial needs, may be fruitless. There will always be maturation in methodologies and conscientious planning must be implemented. Ye
#20Questions with Daniel Newman
Tue, Mar 24th 2015 2:45p   Colleen Burns
Meet Daniel, an MBA, adjunct business professor, a Forbes, Entrepreneur and Huffington Post contributor, Founder of BroadSuite Consulting, and author of best-selling business books including "The Millennial CEO" and "The New Rules of Customer Engagement," not to mention his recently released book "Evolve: Marketing (as we know it) is Dead." Try saying all that in one breathe! Daniel recently participated on a panel discussion around the launch of the IBV Millennial Study where his experi
IBM, Twitter and Digital Engagement
Mon, Mar 23rd 2015 10:04a   Colleen Burns
Digital engagement was a hot topic at SXSW 2015. Last week I blogged about an employee advocacy roundtable where IBM’s Amber Armstrong and others spoke of the need to trust employees to be the voice of your brand. That theme came up again in the “IBM and Twitter: The Future of Digital Engagement” panel moderated by Maria Winans, CMO, IBM Commerce, MobileFirst, Social Business and featuring guests Will Mayo, Senior Manager, Data Partnerships, Twitter; Bryan Kramer, C
How Social Business Leaders Are Shattering the Traditional Workplace
Fri, Mar 20th 2015 1:11p   Colleen Burns
Inspiration. A powerful word that awakens our imagination and maybe even causes a bit of “what-if’ing.” Inspiration truly does come in all shapes, sizes and forms – as evident from the stories shared with us by 25 Global Social Business Leaders. Their inspiring stories lay the foundation that is shifting our thinking of social business as a verb, rather than a noun. Last year, on behalf of IBM, I had the pleasure of teaming with The Economist Intellig
Paco the Canine Consultant Says You Need a New Way to Work!
Fri, Mar 20th 2015 10:07a   Colleen Burns
Paco the Chihuahua is one savvy dog. On the Jimmy Kimmel Live! show on Tuesday night on ABC, Paco and Kimmel’s loveable sidekick Guillermo schooled a meeting room full of suit-and-tied corporate professionals on a New Way to Work. Speaking through dog whisperer/entrepreneurial hipster Guillermo, Paco the Canine Consultant displayed an impressive amount of business acumen for a five-pound pup as he talked—uh, barked—about the necessity for the harried execs to get
Adapting to Technology or Driving Change? #NewWayToWork
Thu, Mar 19th 2015 2:22p   Colleen Burns
Technology is advancing at a rapid pace and changing us in so many ways. The possibilities are endless and it is invigorating! The evolution of robots, nanocomputers and genetic engineering is only a first step—we can only imagine what the future holds. Rapidly changing technology is resulting in changes in the workplace. Let’s take a take a step back and look where we came from. Personal computers weren’t around when I was born, but today it’s difficult
Expanding Reality – David Eagleman at TED2015
Thu, Mar 19th 2015 1:58a   Colleen Burns
When my family first moved to the United States from Italy, my mother expressed her utter contempt for Mister Potato Head, a toy that I swiftly learned is beloved among many American children. She found Mr. Potato Head inane and essentially refused to let him into the house and more importantly, she shook her head in disapproval at American mothers. How ironic then that today at TED2015, the brilliant and infectiously energetic David Eagleman used that classic plastic toy as one of the central
Let Go of Your Fear! Embrace Employee Advocacy!
Wed, Mar 18th 2015 11:43a   Colleen Burns
Yes, many companies are still afraid of employees throughout the ranks speaking on behalf of or even about the organization. They feel that this should be the sole purview of the PR/Comms departments. Much of the resistance might come from those departments themselves, afraid of other employees diluting or distorting their carefully crafted messages. In today’s connected world, however, companies who fall into these mindsets are not only fooling themselves about the extent to which emp
TED2015 – Ideas Worth Spreading (On Social!)
Tue, Mar 17th 2015 10:29p   Colleen Burns
I am in Vancouver, Canada – that gorgeous gem of a city nestled on the water and in the shadow of some rather spectacular mountains. There is something nearly spellbinding about this clean, efficient northern city, something in the air that seems to say, “slow down and consider the world around you.” In short, it is the perfect location for TED2015. Many of you will know that TED is dedicated to “ideas worth spreading,” but this year, IBM has c
Play the IBM Scavenger Hunt at #SXSW to win tix to Friday’s Jimmy Kimmel Live!
Thu, Mar 12th 2015 3:24p   Colleen Burns
Yep, you read that correctly! IBM is hosting a social scavenger hunt at SXSWi, which starts tomorrow, March 13th and runs through Tuesday March 17th in Austin, TX. During the hunt, you will have the opportunity to witness some cool new technology from IBM, interact with IBMers and have some fun along the way. The first person to successfully complete the tasks on the graphic below and tweet to @IBMSocialBiz, will receive a congratulatory tweet of their victory along with instructions to
A #NewWayToWork and Design Language
Thu, Mar 12th 2015 2:33p   Colleen Burns
This past week on #MediaChat our guest was Adam Cutler from IBM on the topic of "#NewWayToWork and Design Language." Adam Cutler is the Design Studio Program Director with IBM Design. He is responsible for the IBM Design Studio in Austin, TX including the day-to-day guidance of their designer population and the IBM Design Language, as well as overseeing the design of all IBM Design digital properties. Adam is a very important IBMer to the development of IBM Verse. We started our Q
IBM Success Story: Supply Chain Goes Social for the Win
Thu, Mar 12th 2015 11:29a   Colleen Burns
As Ed Brill shared last month, there is a secret to IBM's social business transformation, and that secret is business outcomes. Proving the ROI of social channels is difficult. In that regard, enterprise social environments are no different than Twitter and Facebook. Decision makers want to know how these tools add value to the business—or is it just "holding hands and sharing files"? Four months ago, I joined IBM to uncover and amplify tales of social business success. As a
IBM Verse: Insights Discovered through Design Thinking
Wed, Mar 11th 2015 2:25p   Colleen Burns
How do you re-imagine something that almost everybody has been using for years and years? You start with a great design process, which in turn leads to a great design. At IBM this process is called Design Thinking, and it led to the insights that allowed the IBM Verse team to re-imagine email for a new way to work. IBM Verse Aha Moments: The New Way to Work from IBM Social Business Behind every terrible product is a flawed design process. Too many products are built based on what the
Millennials Shaking up the Future of the Workplace
Wed, Mar 11th 2015 11:25a   Colleen Burns
It is interesting to think about what the future of the workplace will be like 20 years from now. We live in such a fast paced, high tech, collaborative environment now, can you imagine how advanced we will be even five years from today? Millennials are truly shaking up the Corporate America structure and will continue to modernize the workplace by pushing boundaries with technology, collaborative attitudes and innovative thinking. Trends forecast that the work environment will evolve into a
4.74 Degrees of Separation: Laura Ketner
Tue, Mar 10th 2015 6:49p   Colleen Burns
As I mentioned in my 4.74 Degrees kickoff post, I’m setting out to prove how powerful social business is when it comes to sustaining personal and professional relationships by asking a randomly selected IBMer to describe the single most interesting / influential / important person they’ve met through IBM Connections. I couldn't have found a more perfect guinea pig to launch my social experiment: Laura Ketner, Strategy and Change Consultant, Social Business Transformatio
4.74 Degrees of Separation
Tue, Mar 10th 2015 1:13p   Colleen Burns
Edward Norton was in Fight Club with Brad Pitt. Brad Pitt was in Ocean's Eleven with Julia Roberts. Julia Roberts was in Flatliners with Kevin Bacon … Sound familiar? Yes, it’s the popular the game “Six Degrees of Kevin Bacon,” which challenges movie buffs to find the shortest way to connect any random actor to prolific Hollywood star Kevin Bacon. It’s also a theory, “Six Degrees of Separation,” stemming from a 1960s ex
People-Centric Engagement through Social Technology
Tue, Mar 10th 2015 11:46a   Colleen Burns
There is no doubt that the future is upon us and the rate of change we experience in technology and its impact on our daily lives are advancing rapidly. Technology has made it possible for us to connect, and now social media has made it possible to do it in a more organic, human way. Facebook and LinkedIn have been around for over a decade and Twitter almost seven years. Together, they’ve fundamentally changed how we engage with each other online – and opaque social technolog
Unboxed: The IBM Millennial Study - The Myths and the Truths
Mon, Mar 9th 2015 6:36p   Colleen Burns
Social Business Unboxed Stories of Insight & Success in Digital Engagement In this episode, Carolyn Baird and Sam Klein join us to share inside insights on the recently released IBM Millennial Study, uncovering new truths and debunking common perceptions about today’s emerging workforce. By 2020, Millennials will make up >50% of the US workforce. Myths, Exaggerations and Truths Through the Study, Carolyn and the team uncovered unexpected f
New Way to Startup: Where Austin’s tech scene meets Real World for entrepreneurs
Mon, Mar 9th 2015 11:01a   Colleen Burns
IBM is pleased to present New Way to Startup, an exciting entrepreneurship program and web series featuring 10 of the country’s top millennial-led startups with a social mission. We would love for you to join us as we kick off this program during SXSW 2015 on Monday, March 16th at 6 p.m. at the Radisson Hotel in downtown Austin, TX. Come enjoy Chef Watson-inspired appetizers, desserts, spirits, and whiskey pairings while we watch these 10 hand-picked startups pitch their innovat
Adopting Social Software? Follow the Best Examples
Thu, Mar 5th 2015 7:01p   Colleen Burns
The secret about social business is out. Companies know they have to take advantage of social technologies to engage customers and employees. It probably does not come as a surprise to hear that social deployment grew 106 percent from 2012 to 2014.* And yet, many companies don’t know how to start their journey, nor how best to proceed. Fortunately there’s research to guide them, as well as successful examples to follow. Mac Guidera of IBM and Frank Gullo of Superior Group pro
Moments of Microfame Matter
Thu, Mar 5th 2015 1:45p   Colleen Burns
There’s nothing like an eventful week and the past seven days define that perfectly. After sitting through fantastic sessions at InterConnect I was back in New York City to attend a Social Media Week panel on “The Myth-busting, Trend-Bucking, Ever-loving, Truth About Effective Content Marketing.” Rob Daviss, Executive Director, Content Marketing, OgilvyOne, moderated a panel consisting of brilliant marketing leaders for companies that are leading the content-marketi
Social Business Frontier: IBM Innovation Sprints with Kate Ehrlich
Thu, Mar 5th 2015 10:26a   Colleen Burns
“The Social Business Frontier” is a video blog series consisting of a number of short interviews taking a deeper look inside the IBM Research Labs to explore the groundbreaking and innovative social analytics research that's redefining the future of social business. In episode three we speak to Dr. Kate Ehrlich, Social Network Analysis, about how IBM Innovation Sprints are bringing Smarter Workforce to life for our clients. Social Business Innovation Sprints assist clie
Pay for Performance Is Dead
Wed, Mar 4th 2015 1:21p   Colleen Burns
That headline is a quote from Obed Louissaint during his and Chad Vyhlidal’s IBM InterConnect 2015 session, “Creating a Connected and Informed Workforce: IBM's Smarter Workforce Story.” Louissaint’s point is that in order to build a Smarter Workforce, companies must pay for value—and performance, as tenuous and shifting as it is from year to year, is just one part of an employee’s value. Determining that value is getting easier as
Digital Journey of a Startup
Wed, Mar 4th 2015 10:48a   Colleen Burns
Looking back even just five years, I can’t imagine that many of us truly understood the influence that social media would have on our lives that it does today. It’s a no-brainer that we live in a fast-paced, competitive world, and it is largely due to social breaking down walls between businesses and consumers, employers and employees, the renowned and the unknown, and so on. Through sharing our opinions and likes, tweeting, retweeting, posting and blogging, we have created a
Influencer parties + pitches at SXSW
Tue, Mar 3rd 2015 7:38p   Colleen Burns
Every year SXSW Interactive brings together the brightest and most innovative minds around social, mobile, cloud and analytics, many of whom have already been working with IBM through our influencer (aka futurist) program. To thank you for your continued engagement or to get to know you for the first time, we’d like to invite you to several VIP experiences during March 13-17. Together we’ll discuss the future of work, brainstorm a #NewWayToWork and introduce you to a group of
Social Sleeping Giants
Tue, Mar 3rd 2015 12:03p   Colleen Burns
We’ve been inundated with case studies about companies leveraging real-time marketing topics like #llamadrama, #leftshark and #thedress, but what about the other benefits of social communication? Here are the most underrated, social sleeping giants: 1. Social Research Historically, research studies take extended periods of time to conduct and before you know it, six to seven figures can easily be spent on hiring an outside research firm to conduct quantitative and qualitative resea
Straight Down Memory Lane and a Hard Right to NOW
Mon, Mar 2nd 2015 11:28a   Colleen Burns
A rotary phone revolving counterclockwise back to its original position … A PC computer booting up and reading the floppy disc drive to verify if there’s a disc in it … A dial-up modem attempting to establish a connection with an ISP … Can you hear the sounds reverberating through your mind? In 2015, these noises are purely memories as the technologies that made them have been replaced over time with newer and better ones. After hearing Sau
Inside the IBM Engagement Center
Wed, Feb 25th 2015 10:01a   Colleen Burns
A ConnectED Special: Inside the IBM Engagement Center The AskJim Podcast: Providing answers to user questions about IBM Connections In this episode, in a special miniseries of live podcasts from IBM ConnectED 2015, we are joined by Seth Marquart who shares insights on the IBM Engagement Center, an interactive social analytics console which enables organizations to see what’s happening across social platforms, and interact with that data to drill down and gain meaningful insight
3 Tips to Get Big Things Done with Connectional Intelligence
Wed, Feb 25th 2015 8:09a   Colleen Burns
When we measure relationships in the digital world, much of the focus is on quantity. How many Facebook likes does my company have? How many retweets did we get? How many page views? I think the conversation needs to shift from quantity to quality. Building relationships that lead to meaningful change involves making the smart connections, getting the right people together, collecting the important data and using resources in the smartest way, not just attracting the most clicks. Simply building
Fighting Our Creativity Crisis
Tue, Feb 24th 2015 11:41p   Colleen Burns
After listening to Louis Richardson’s IBM InterConnect session on “Facing Our Creativity Crisis,” I have never been so aware of how truly lucky I am. With greater pressure than ever before to be more productive than creative, and with the ever-growing fear of failure, we professionals are officially in a creativity crisis. This crisis has resulted in a growing number of disinterested, unfulfilled individuals sitting in conference rooms and cubicles throughout the
Innovate, Understand, Engage
Tue, Feb 24th 2015 10:14a   Colleen Burns
At IBM InterConnect 2015, Andrew Warzecha, VP of Strategy at IBM, presented Data, Cloud, and Mobile/Social Engagement: IBM Software Group's Strategy. A topic as big as that might seem difficult to cover in a single conference session, but Warzecha summed up the strategy in three words: innovate, understand, engage. Truth be told, there’s an addendum to this three-word synopsis: “. . . backed by comprehensive security and seamless integration.” What it all boil
Engaging the Emerging Leaders
Fri, Feb 20th 2015 3:27p   Colleen Burns
Millennials now outnumber Baby Boomers in the workforce. And that proportion will skew ever more in favor of the Millennial as time goes on. Given this, what are companies doing to engage Millennials and prepare them for leadership roles? Well, at least one company has their eye towards the future. I was selected to participate in a group of 40 Millennials from IBM and business partners as part of the IBM Emerging Leaders program. We gathered last week at the IBM PartnerWorld Leadership
IBM InterConnect Session Teasers
Fri, Feb 20th 2015 2:41p   Colleen Burns
We’re just a couple days away from IBM InterConnect 2015 and we wanted to remind you of some of the interesting sessions taking place in Las Vegas as part of the Systems of Engagement virtual track. Below you’ll find a couple videos by speakers for two of these sessions as well as the flyer for all of the track sessions. If you’ll be at the event in person, be sure to check out the sessions live. If you can’t make it to Vegas, stay tuned at this blog for
Be the Sheep
Thu, Feb 19th 2015 2:22p   Colleen Burns
In the business world as in life we’re often told not to be a sheep – be a leader, not a follower! It’s easy to see how sheep got their docile reputation, but the animal is not given proper credit for its social prowess. After all, sheep were among the first animals to be domesticated – meaning they were savvy enough to enter into a mutually beneficial collaborative arrangement with their two-legged mammalian cousins. That was some out-of-the-box thinking
Generation Us
Thu, Feb 19th 2015 11:40a   Colleen Burns
Prefers to work in a collaborative culture. Wants to solve social and environmental challenges in their career. Desires a pat on the back more often at work. Believes that work/life balance is important for successful employee engagement. Whom am I referring to in the above description? If you guessed the Millennial Generation, you are only partially correct. According to IBM’s new study of more than 1,750 employees from organizations around the world, the above characteristics des
Bring Your Social Values to Work
Wed, Feb 18th 2015 2:47p   Colleen Burns
As much as has been made about the fact that all businesses are now social businesses, we still hear stories of companies that have failed in their social business endeavors, especially when it comes to building an integrated and holistic internal program. That’s because too many companies simply slap together an internal networking platform and command employees to use it. Instead, orgs should be taking the time to put together a solution that not only lets employees work with their c
Get Excited Because the Future Is Now
Wed, Feb 18th 2015 8:03a   Colleen Burns
Entrepreneurs, this one’s for you. The future is exciting. We are living in a time of unprecedented growth and opportunity. People are more connected than ever before. Technologies like wearable devices and the Internet of Things are enabling us to have a more frictionless experience within the internet referred to as the Pervasive Web, where your world will soon be measuring and intuitively reacting to your lifestyle, your desires, your needs. You have the information of the wor
A What You Need To Know Special: IBM InterConnect >>The Event Connect App
Tue, Feb 17th 2015 6:17p   Colleen Burns
A What You Need to Know Special The IBM InterConnect Event Connect App The AskJim Podcast – Providing answers to user questions about IBM Connections With IBM InterConnect 2015 coming up, now is the time to begin planning your agenda, your networking and your participation with intention. To make this event count for you … you need to be smart about it and you need a smart tool that can really help you zero in on the right sessions and connect with the right peop

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