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Latest 7 Posts
The Blog Has a New Home!
Tue, Aug 11th 2015 6
Learning to Fish for Data Insights
Thu, Aug 6th 2015 4
Life Hacks: Empowering Women in the Workplace
Wed, Aug 5th 2015 5
Millennials are screwed
Tue, Aug 4th 2015 5
5 New Ways to Work with IBM Verse on Mobile
Mon, Aug 3rd 2015 6
Social Business Internal and External: Why Both Should Work Together
Fri, Jul 31st 2015 4
Your Customers Are Like Snowflakes
Thu, Jul 30th 2015 6
Top 10
Amplify 2015: Become a C2B Business
Wed, May 13th 2015 8
Earning Your Upvote with Millennial Customers
Wed, Jul 29th 2015 7
The Secret of IBM's Social Business Transformation
Tue, Feb 17th 2015 6
Your Customers Are Like Snowflakes
Thu, Jul 30th 2015 6
5 New Ways to Work with IBM Verse on Mobile
Mon, Aug 3rd 2015 6
The Blog Has a New Home!
Tue, Aug 11th 2015 6
Social Business Unboxed (Ep7): Inside IBM's Social Business Transformation
Mon, Nov 10th 2014 5
Which email confession hits home for you?
Fri, Nov 14th 2014 5
Reciprocity Is Now Possible—for the First Time—on a Massive Scale
Tue, Dec 2nd 2014 5
Collab Isn’t Just for YouTube Video Artists
Thu, Dec 4th 2014 5


Colleen Burns
Blog Title Social Business Insights Blog
Blog Description News and thoughts on becoming a business that is engaged, transparent and nimble. Join us in cultivating a spirit of collaboration and community.
Blog URL https://www-304.ibm.com/connections/blogs/socialbusiness/?lang=en_us
RSS Feed http://feeds.feedburner.com/ibm/socialbusiness
Validate Feed feedvalidator.org or validator.w3.org
Feed Last Checked Aug 11, 2015 10:31:20 AM EST. Realtime Update:
Location Orlando, Florida


Recent Blog Posts
6
The Blog Has a New Home!
Tue, Aug 11th 2015 10:19a   Colleen Burns
Think of this not as a farewell but as us just moving across the street. The Social Business Insights blog is now the Social Business Spotlight blog and has a new home at www.ibm.com/blogs/social-business. Our mission hasn’t changed – we are still dedicated to bringing you great thought leadership around all things pertaining to social business, collaboration, customer and employee engagement and much more, from authors, influencers, millennials, IBMers, industry leaders, a
4
Learning to Fish for Data Insights
Thu, Aug 6th 2015 9:31a   Colleen Burns
A few years ago, the chief data officer was not well known. Now the CDO role is popping up at many organizations as the ocean of business data deepens and the demand for analytics expertise becomes more urgent. Data exhaust will be compounded by the growing number of inputs from marketing, commerce, social media and the Internet of Things. Data is fundamentally changing the way business is done. But most companies aren’t anywhere close to being ready. Currently, only 0.5 percent of t
5
Life Hacks: Empowering Women in the Workplace
Wed, Aug 5th 2015 11:03a   Colleen Burns
It’s time to face embrace the facts: men and women are different, bringing a diverse set of strengths to the workplace. We fought hard (and are still fighting) for equality and rights, but equality doesn’t mean fitting into a “man’s world,” it means being accepted for the powerful, persuasive team players that we are. For years we’ve been trying to adapt women to the workplace – think shoulder pads and masculine attitude
5
Millennials are screwed
Tue, Aug 4th 2015 9:18a   Colleen Burns
When IBM approached us to become their Social Business Book of the Month for August (as well as when we first started writing 2 Billion Under 20 back in late 2013), if you typed the words “Millennials are” into Google, the autosuggestion dropdown menu would spit out the words “entitled,” “narcissistic,” “lazy,” and of course, “screwed.” Of course, we here at 2 Billion Under 20 (and our new h
6
5 New Ways to Work with IBM Verse on Mobile
Mon, Aug 3rd 2015 11:40a   Colleen Burns
Now available for iOS (iPhone and iPad) and Android (smartphone and tablet). IBM Verse is more than email. It's everything you need to take control of your workday. The IBM Verse mobile app combines the intuitive functionality of text and messaging services with the most advanced analytics software—giving you a better, smarter way to manage your workday. View email, event, and action updates, chat and share files from the cloud, manage your to-do lists, and keep track of t
4
Social Business Internal and External: Why Both Should Work Together
Fri, Jul 31st 2015 8:59a   Colleen Burns
For years now companies have been trying to leverage the power of social for business benefits both inside and outside the organization. Internally the key drivers for social are business functions like HR and product development, and the users are employees of the organization. External social business is driven by marketing or sales and reaches out to customers and others who access social media online. These changes have had many positive effects on the world of business – but not a
6
Your Customers Are Like Snowflakes
Thu, Jul 30th 2015 10:18a   Colleen Burns
I'm aware that mention of snowflakes in July could be somewhat out of season (unless you believe the recent claims that there might be a mini ice age in 15 years), but I'm going to go ahead and do it anyway. Customers are like snowflakes. At first glance they are all very similar, but dig deeper and you start to notice differences. For example, it’s possible to categorise snowflakes at a high level, based on their size or shape. This relates to how marketing departments
7
Earning Your Upvote with Millennial Customers
Wed, Jul 29th 2015 8:08a   Colleen Burns
There’s a new elephant in the room for client-facing businesses. It’s targeting the millennial customer. The world’s largest generation is rising to the store front with unmet needs and it’s time to start pairing marketing efforts with those needs. If you’re tapping into the millennial segment for the first time, here are a few critical millennial must-haves to keep in mind: Be relevant. Millennials are fully aware that a correlation exis
4
CloseUp with Aaron Horowitz
Tue, Jul 28th 2015 1:32p   Colleen Burns
Meet Aaron Horowitz, Co-Founder and CEO of Sproutel, a platform for health and wellness education and the creator of Jerry the Bear – a robotic learning tool for children diagnosed with type 1 diabetes. Aaron is a maker; from sculptures to business, he is fascinated with the process of taking an idea from concept to reality. He also happens to be the winner of IBM's New Way to Startup, an exciting entrepreneurship program and web series featuring 10 of the country’s top m
2
Now Trending: Millennial Employees
Mon, Jul 27th 2015 11:16a   Colleen Burns
Just who are the millennials? The renegades of the digital world? The dreamers? The trendsetters? As the first generation raised in an immersive digital world, millennials represent the key to the digital transformation and survival of companies across the globe. There’s no doubt, we are the beauty and brains behind some of the most innovative entrepreneurial and strategic business initiatives springing up daily. (Just take a look at companies like Warby Parker, Facebook and Fou
5
Traveling Is about Making Connections
Thu, Jul 23rd 2015 10:28a   Colleen Burns
Summertime is upon us in the Northern Hemisphere, and for many that means getting on a plane for a well-deserved vacation. Or a couple planes, as the case may be. They say you should never have a layover shorter than an hour, just in case your first leg is delayed, but I like to leave extra time so that I can grab a meal or at least a snack before my connecting flight. I like to make travel as stress-free as possible, and as much as I like my co-workers, that includes disconnecting from work.
2
The POWER of Crowdsourcing
Thu, Jul 16th 2015 12:32p   Colleen Burns
It turns out that the world's first 7 nanometer chip wasn't the only INCREDIBLE thing IBM accomplished last week! Just last week it was announced that a virtual supercomputer created by IBM helped scientists in discovering a phenomenon that could enhance access to clean water for one billion people. And I can proudly state that I helped make this possible. How? By simply installing the World Community Grid app on my laptop and smartphone and letting the good work begin!
4
CloseUp with Ed Brill
Tue, Jul 14th 2015 9:12a   Colleen Burns
Meet Ed Brill, author of bestselling book and our Social Business Book Club selection for July, Opting In: Lessons in Social Business from a Fortune 500 Product Manager. He also happens to be a VP of Social Business Transformation at IBM, speaker, blogger, as well as an avid traveler, foodie, and cyclist. Talk about a busy man! Get ready for Ed's CloseUp...
2
Opting In & A Culture Of Participation
Tue, Jul 7th 2015 10:13a   Colleen Burns
Ten years ago, a group of IBMers came together to answer some questions - How can we encourage the individual voices of our people, the experts upon which our company is built, to be heard in the marketplace? How can we take the wisdom of the crowds and apply it to our products and services? How can we change the perception of IBM from faceless conglomerate to an organization that is engaged, transparent, and agile? The catalyst for these questions was the effort to create IBM's first b
3
Make Every (Leap) Second Count
Tue, Jun 30th 2015 12:42p   Colleen Burns
A lot can happen in a second. A bumblebee can beats its wings 200 times. A runner can break the marathon world record. A tweet can be sent that may damage a reputation for life. You can change someone’s entire day. At midnight tonight, on June 30, 2015, we will all be gifted an extra second … a "leap second." Because Earth's rotation is slowing ever so slightly, we occasionally need to add an extra second to re-sync our super-precise atomic clocks to our planet'
3
Being a Corporate Millennial
Mon, Jun 29th 2015 10:19a   Colleen Burns
This week marks an important point for me: three years ago I started my placement at IBM. This is of course punctuated by returning to university, graduating, travelling and then returning to IBM. I can honestly say that choosing to do a placement was one the better choices I made as a student. Also, turning down a placement offer at another company in the hopes of working for IBM when I was only at their application stage was a risk that paid off. Now 10 months back into IBM as a graduate
2
Life Hacks: Managing & Retaining [Millennial] Employees
Mon, Jun 29th 2015 1:49a   Colleen Burns
It’s time for another edition of the IBM Life Hacks! And as I’m typing this from a plane destined for Las Vegas, about to attend my first SHRM (Society for Human Resource Management) conference, I can’t help but contemplate one of the hottest topics in HR right now – millennial employees. It’s hard to miss the mass amount of news surrounding this controversial generation, and maybe you’re even annoyed by it, but it makes sense to focus
2
Connecting People to Their Waterfront – and to Each Other
Thu, Jun 25th 2015 4:00p   Colleen Burns
Urban waterfronts, like cities themselves, are always in flux. What might be a thriving landscape of shipbuilding, canneries, or ports in one decade might experience a sharp decline in the next as fish stocks deplete or shipping traffic moves elsewhere. While some cities have turned their backs on their decrepit waterfronts and surrounding brownfields, other have sought to turn them into new industrial centers, parklands, public spaces and more. In the spirit of today's Handshake Day, many o
5
IBM and Box forge a global partnership to transform work in the cloud
Wed, Jun 24th 2015 7:05p   Colleen Burns
Organizations continue to look for ways to empower their most precious asset – people – with flatter organizations, data-driven insights, and flexible work styles. To create these more engaging workplaces – which in turn improve customer engagement and the bottom line – organizations of all shapes and sizes are becoming social businesses. IBM has been thinking about this for some time. That thinking, like the 2014 CEO Study, and the Millenials in the Workp
2
Ingredients for Millennial Marketing Success
Tue, Jun 23rd 2015 10:19a   Colleen Burns
Hold the presses. A miracle has occurred. A brand mastered the art of millennial marketing. Channing Tatum participated in a Reddit AMA last week to promote Magic Mike XXL and a charity campaign for the Runa Foundation. AMA stands for “Ask Me Anything” and was something created by Reddit users as a way to have an open democratic interview with any individual. The interviewee could be anyone – from the President of the United States to Big Bird, basically anyone
2
A Simple yet Powerful Message
Mon, Jun 22nd 2015 10:18a   Colleen Burns
With all of the data and anecdotal stories out there about what makes good vs. poor customer service, it’s astounding that so many companies still get it wrong. Speaking to a human is great, but not when that human has been trained to be overly exuberant as they recite their script telling you that they understand your concern and thank you for calling and it’s a pleasure to serve you and they’ll do everything possible to resolve your concern and how is your day goi
5
CloseUp with Dorie Clark
Thu, Jun 18th 2015 1:40p   Colleen Burns
Meet Dorie Clark, the author of IBM’s Social Business Book Club selection for June, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It (and author of Reinventing You). She also happens to be the CEO of Clark Strategic Communications, a marketing strategy consultant and speaker, as well as a frequent contributor to publications such as Harvard Business Review, Forbes, and Entrepreneur - she does it all! It's time for Dorie's CloseUp...
3
4.74 Degrees of Separation: Bill Higgins
Tue, Jun 16th 2015 11:44a   Colleen Burns
I've always believed the most powerful element of social business is its power to create relationships between people who otherwise would've never met. After learning that Jessica Ramirez had named him as one of the most important people whom she'd met via Connections, it took Bill a matter of seconds to name who that person was for him. Bill Higgin's Story: Over the past several years I've studied and embraced DevOps culture and practices to help deliver better p
5
Design Thinking —Not Just for Designers
Wed, Jun 10th 2015 10:11a   Colleen Burns
In today's increasingly market-driven workplace, companies are always on the lookout for new ways to engage their internal teams. Organizations across industries are developing tools and services that delight users, and collaborating and working smarter with colleagues around the globe. The companies that are tackling these tasks most successfully are those taking a people-focused approach to practical and creative problem solving. At IBM, that approach is called IBM Design Thinking. M
4
The Magic Words That Can Help You Sell Social
Mon, Jun 8th 2015 11:23a   Colleen Burns
I recently attended the IBM Global Business Services North America Executive Summit, a meeting to gather over 500 partners and some of the foremost industry voices in the business division for professional development and knowledge sharing. As an arm for event support, I helped partners navigate workshop rooms and had another small job: running a Twitter 101 demo to help partners create Twitter profiles and learn about the importance of a social media presence. I knew many partners were on
4
Even Doughnuts Aren’t Enough for Great Employee Engagement!
Thu, Jun 4th 2015 10:12a   Colleen Burns
Mmmmmm, doughnuts. In offices everywhere on Friday, people will bring in dozens of old-fashion glazed, Boston creams, jelly-filled, crullers and bear claws to early meetings or just to leave outside their cube – whether or not those people realize that June 5 is National Doughnut Day. Doughnuts are a tasty way to say thanks to a team mate, to gather people for an announcement, to bring visitors to your cube, or just to celebrate Friday. But while a box of doughnuts might be a great sho
2
How to Stand Out in the Social Business Era
Tue, Jun 2nd 2015 10:33a   Colleen Burns
We live a world where you can now watch simulcasts of the Metropolitan Opera (instead of buying tickets to regional opera performances) or “study with” superstar professors in MOOCs (instead of settling for the instructor nearby). That’s amazing for customers and top talent, but it means there’s less room for average performers. Your company – and you - can’t get away with being the best option at hand. In a global economy, standing out
3
Not Your Typical Sales Listing
Mon, Jun 1st 2015 12:44p   Colleen Burns
My boyfriend and I have an odd game we’ve been playing for years. We love looking at NYC apartment sales listings and sending each other the links to the ones we would buy if we were to strike it rich by winning the lottery. As I took my usual fifteen minute lunch break today I stumbled across the best apartment listing I’ve ever seen. It wasn’t the apartment itself – although I certainly wouldn’t mind living in a gorgeous, $6+ million, 2
2
Life Hacks: Engaging with Millennials
Wed, May 27th 2015 1:05p   Colleen Burns
Last night I lay awake watching lightning illuminate the room and counting up to the booms of thunder, wondering if this was going to be another night of heavy flooding and if I was going to be able to drive back home in the morning. As you may have heard, Texas has been experiencing some pretty heavy storms over the last couple of weeks. Giving into the idea that this would be another sleepless night, I started to think about the floods and how people have been reacting on my Facebook new
3
Delicious Customer Experience One Slice at a Time
Tue, May 26th 2015 1:30p   Colleen Burns
What does the man famously known around Finland as “The Pizza Guy” have to do with social business? A whole lot actually! During IBM’s Amplify conference I found myself in a session listening to Tommi Tervanen, CEO of Finland’s Kotipizza chain of restaurants, as he explained his company’s approach towards creating irresistible customer experiences. It both inspired me and made me quite hungry. Kotipizza’s commitment to sustainabili
3
IBM Digital Experience 2015: Make Your Digital Presence Stand Out
Fri, May 22nd 2015 10:13a   Colleen Burns
Because there are so many new ways for customers to engage with businesses, and so many businesses to engage with, it is essential to make your digital presence stand out from the crowd. Targeted content, consistent multi-channel experiences, and interactive user interfaces are no longer exceptional―they’re expected. And while it’s critical to provide an engaging digital experience in order to maintain relationships and reach new clients, delivering dynamic content across m
2
The Mentor Resurgence
Wed, May 20th 2015 9:52a   Colleen Burns
As I reviewed my social activity from my past week spent in San Diego at the IBM Amplify conference I noticed that it wasn’t the Twitter videos of me and my colleagues rocking out to Aloe Blacc’s performance that drove the most engagement with my followers. It wasn’t even the quotes from Deepak Advani’s incredibly exciting keynote presentation or the photos I took of the delicious Chef Watson-prepared drinks. Instead, it was a tweet I sent out with a quote
2
5 Ways to Get Closer to Your Remote Team
Tue, May 19th 2015 11:21a   Colleen Burns
What comes to mind when you think of Teleworking? Slack? Cloud deliverables? Mobile mail? Video meetings? A New Way to Work? What about flexibility? Cost effectiveness? Work-life balance? While productivity-related technology is growing at a rapid pace and enabling companies to get work done in creative ways, companies like IBM are also pioneering the concept of teleworking to promote health and well-being for its employees. With less time spent commuting, 40 percent of IBM employees currently
4
For Moosejaw, Social + Email Is a Laughing Matter
Mon, May 18th 2015 10:30a   Colleen Burns
There are about 2 billion people active social network users around the world today1. The largest network, Facebook, alone has 1.44 billion monthly active users2. These are staggering numbers. Yet, they still pale in comparison to email. There are an estimated 4.35 billion business and consumer email users today, and that number is expected to reach 5.24 billion by 20183. Marketers and advertisers contemplating where to spend their digital budget shouldn’t take an either-or approach to
2
Living in the Age of Digital Transformation
Thu, May 14th 2015 1:41p   Colleen Burns
Exciting times lay ahead as system of records and engagement are digitally transformed! Organizations in all industries are undertaking digital transformation as their mandate in order to sustain and excel in the future. Digital transformation is the re-alignment or new investment in both technology and business models to improve the effectiveness of digital engagement of consumers, employees and citizens at every touch point. Digital transformation is not just a strategy that’s ni
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Amplify 2015: Become a C2B Business
Wed, May 13th 2015 9:08a   Colleen Burns
Deepak Advani has a personal mission: to help companies engage with customers individually and in context, with relevance. At IBM Amplify 2015 in sunny San Diego, Advani, General Manager, IBM Commerce, used the General Session on Tuesday to lay out the imperative for companies to become Customer-to-Business, C2B, operations. To do that, companies need tools and solutions that work together to provide exceptional customer experiences. In the world as Advani imagines it, businesses will be able
2
#20Questions with Rachel Charlesworth
Mon, May 11th 2015 2:56p   Colleen Burns
Meet Rachel, VP, Brand at RideScout, a mobile app that shows you real-time information about all transportation options that are available right now. Rachel also happens to be a traveler, foodie and lover of trends! Rachel recently served as a judge for IBM's New Way To Startup competition, where 10 startups focused on social good missions are given the chance to raise their profiles and compete to win software, services, mentorship and a trip to TED@IBM.
4
Social Insights: In Conversation with Brian Fanzo
Thu, May 7th 2015 8:42a   Colleen Burns
In our hyper-connected environment, leaving Social Business out of the strategic equation is not really an option – it’s a necessary part of the mix to change the way companies work and to reach customers where they are. Some companies – even large enterprises – are inherently social. Think born-on-the-cloud companies who started out in the digital age. But for the majority of companies, it’s still a struggle to put social to good use beyond ma




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