In today’s digital age, technology is changing behavior and continues to enhance lives of customers. Through the lens of connectivity and collaboration, consumers are more empowered than ever before.
People rely on electronic devices to stay in touch, provide entertainment, maintain their health, travel, shop, and more. Connected devices such as smartphones, gaming consoles, and in-home health monitors provide the digital lifestyle consumers demand.
In January, the ultimate digital lifestyle playground, the Consumer Electronics Show (CES), took place in Las Vegas with more than 140,000 attendees and 2,700 exhibitors. One of the trends that emerged from the show was the fascinating marriage between fitness and technology.
Wellness is the new black, and this product category is being enhanced with features that provide direct connectivity with mobile devices and online services through the cloud.
One of the exhibitors at CES was BodyMedia, Inc., a leader in wearable body monitors designed for health and wellness. BodyMedia, Inc. is using IBM software to help consumers more easily achieve their weight-loss goals providing users with their own fitness coach.
By being able to analyze this fitness data, the new technology helps users make sense of this information and provides personalized feedback to help them stay on top of their fitness objectives. For instance, if a user slept too little, was not active enough, and ate several meals that are high in fat, the device will offer tips and advice about what types of activities must be done to still meet the user's weight loss target.
As companies are transforming their business processes and building stronger relationships among their customers by using sophisticated analytic capabilities, they are also beginning to use consumer insights to enhance the customers’ lives.
This is what makes a social business—embracing networks of people to create new business value and opportunities. Rapidly changing customer expectations, highly disruptive trends and competition from non-traditional players are putting pressure on consumer electronics manufacturers.
The key to success is to move past the idea of manufacturing devices to creating experiences that people want. To make this transformation, electronics manufacturers can use data to start the journey to smarter product and service innovation by delivering the ultimate customer experience.
Brandi Boatneris a Communications Strategist for IBM in New York City where she is a member of the Global Business Services strategic communications team. Her roles and responsibilities include social business and digital strategies for IBM consulting division, working on IBM campaigns around business analytics, C-suite thought leadership studies, enterprise digital transformation, and smarter commerce. Boatner is extremely passionate about digital communications and considers herself a true "social butterfly."
I am an owl. I do not Tweet.
Thu, Apr 11th 2013 9:18a Colleen Burns Understanding your social style: I am an owl. I do not Tweet.
By Tina Williams, IBM Program Manager for Social Business Initiatives @ideasattjw
Are you reluctant to start Tweeting? Getting involved in social networks like Twitter for business use hasn’t been natural for me. In a business environment, I tend to spend a lot of time listening and learning at first . Then, when I feel confident in my understanding, I begin voicing my opinions.
I hadn’t thought much about how the w [read] Keywords: ibm