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Latest 7 Posts
IBM Digital Experience 2015: Make Your Digital Presence Stand Out
Fri, May 22nd 2015 43
The Mentor Resurgence
Wed, May 20th 2015 96
5 Ways to Get Closer to Your Remote Team
Tue, May 19th 2015 83
For Moosejaw, Social + Email Is a Laughing Matter
Mon, May 18th 2015 64
Living in the Age of Digital Transformation
Thu, May 14th 2015 27
Amplify 2015: Become a C2B Business
Wed, May 13th 2015 34
#20Questions with Rachel Charlesworth
Mon, May 11th 2015 24
Top 10
The Mentor Resurgence
Wed, May 20th 2015 96
5 Ways to Get Closer to Your Remote Team
Tue, May 19th 2015 83
For Moosejaw, Social + Email Is a Laughing Matter
Mon, May 18th 2015 64
IBM Digital Experience 2015: Make Your Digital Presence Stand Out
Fri, May 22nd 2015 43
Amplify 2015: Become a C2B Business
Wed, May 13th 2015 34
Living in the Age of Digital Transformation
Thu, May 14th 2015 27
#20Questions with Rachel Charlesworth
Mon, May 11th 2015 24
Social Insights: In Conversation with Brian Fanzo
Thu, May 7th 2015 19
4.74 Degrees of Separation: Jessica W Ramirez
Tue, Apr 28th 2015 18
Get Social with These Sessions at Amplify 2015
Wed, Apr 29th 2015 17




Recent Blog Posts
43
IBM Digital Experience 2015: Make Your Digital Presence Stand Out
Fri, May 22nd 2015 10:13a   Colleen Burns
Because there are so many new ways for customers to engage with businesses, and so many businesses to engage with, it is essential to make your digital presence stand out from the crowd. Targeted content, consistent multi-channel experiences, and interactive user interfaces are no longer exceptional―they’re expected. And while it’s critical to provide an engaging digital experience in order to maintain relationships and reach new clients, delivering dynamic content across m
96
The Mentor Resurgence
Wed, May 20th 2015 9:52a   Colleen Burns
As I reviewed my social activity from my past week spent in San Diego at the IBM Amplify conference I noticed that it wasn’t the Twitter videos of me and my colleagues rocking out to Aloe Blacc’s performance that drove the most engagement with my followers. It wasn’t even the quotes from Deepak Advani’s incredibly exciting keynote presentation or the photos I took of the delicious Chef Watson-prepared drinks. Instead, it was a tweet I sent out with a quote
83
5 Ways to Get Closer to Your Remote Team
Tue, May 19th 2015 11:21a   Colleen Burns
What comes to mind when you think of Teleworking? Slack? Cloud deliverables? Mobile mail? Video meetings? A New Way to Work? What about flexibility? Cost effectiveness? Work-life balance? While productivity-related technology is growing at a rapid pace and enabling companies to get work done in creative ways, companies like IBM are also pioneering the concept of teleworking to promote health and well-being for its employees. With less time spent commuting, 40 percent of IBM employees currently
64
For Moosejaw, Social + Email Is a Laughing Matter
Mon, May 18th 2015 10:30a   Colleen Burns
There are about 2 billion people active social network users around the world today1. The largest network, Facebook, alone has 1.44 billion monthly active users2. These are staggering numbers. Yet, they still pale in comparison to email. There are an estimated 4.35 billion business and consumer email users today, and that number is expected to reach 5.24 billion by 20183. Marketers and advertisers contemplating where to spend their digital budget shouldn’t take an either-or approach to
27
Living in the Age of Digital Transformation
Thu, May 14th 2015 1:41p   Colleen Burns
Exciting times lay ahead as system of records and engagement are digitally transformed! Organizations in all industries are undertaking digital transformation as their mandate in order to sustain and excel in the future. Digital transformation is the re-alignment or new investment in both technology and business models to improve the effectiveness of digital engagement of consumers, employees and citizens at every touch point. Digital transformation is not just a strategy that’s ni
34
Amplify 2015: Become a C2B Business
Wed, May 13th 2015 9:08a   Colleen Burns
Deepak Advani has a personal mission: to help companies engage with customers individually and in context, with relevance. At IBM Amplify 2015 in sunny San Diego, Advani, General Manager, IBM Commerce, used the General Session on Tuesday to lay out the imperative for companies to become Customer-to-Business, C2B, operations. To do that, companies need tools and solutions that work together to provide exceptional customer experiences. In the world as Advani imagines it, businesses will be able
24
#20Questions with Rachel Charlesworth
Mon, May 11th 2015 2:56p   Colleen Burns
Meet Rachel, VP, Brand at RideScout, a mobile app that shows you real-time information about all transportation options that are available right now. Rachel also happens to be a traveler, foodie and lover of trends! Rachel recently served as a judge for IBM's New Way To Startup competition, where 10 startups focused on social good missions are given the chance to raise their profiles and compete to win software, services, mentorship and a trip to TED@IBM.
19
Social Insights: In Conversation with Brian Fanzo
Thu, May 7th 2015 8:42a   Colleen Burns
In our hyper-connected environment, leaving Social Business out of the strategic equation is not really an option – it’s a necessary part of the mix to change the way companies work and to reach customers where they are. Some companies – even large enterprises – are inherently social. Think born-on-the-cloud companies who started out in the digital age. But for the majority of companies, it’s still a struggle to put social to good use beyond ma
12
Communication Gaffes – Destructive but Controllable
Wed, May 6th 2015 10:10a   Colleen Burns
Companies know there is no shortage of ways to lose customers. Still, when a study shows that nearly half of respondents switched one of their main services (banking, mobile, internet, satellite/cable) in 2014*, orgs of all types would do well to take notice. The causes behind customers jumping ship identified in the new IBM/Econsultancy report, “The Consumer Conversation,” are not hard to guess at: competition with better offerings, pricing, and of course, customer experienc
14
The Decoded Company: Technology Eats Bureaucracy
Tue, May 5th 2015 3:20p   Colleen Burns
Authors: Leerom Segal, Aaron Goldstein, Jay Goldman, and Rahaf Harfoush Let’s start with a deceptively simple question: What if you understood your people better than you understand your customers? Most businesses invest heavily in understanding the mindset and behavior of their customers. What motivates them, engages them, drives them to purchase, increases their basket size, and increases lifetime value? What keeps them loyal and prevents churn? Whether you track it in your hea




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