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Latest 7 Posts
The Blog Has a New Home!
Tue, Aug 11th 2015 15
Learning to Fish for Data Insights
Thu, Aug 6th 2015 22
Life Hacks: Empowering Women in the Workplace
Wed, Aug 5th 2015 19
Millennials are screwed
Tue, Aug 4th 2015 25
5 New Ways to Work with IBM Verse on Mobile
Mon, Aug 3rd 2015 17
Social Business Internal and External: Why Both Should Work Together
Fri, Jul 31st 2015 23
Your Customers Are Like Snowflakes
Thu, Jul 30th 2015 17
Top 10
Millennials are screwed
Tue, Aug 4th 2015 25
Social Business Internal and External: Why Both Should Work Together
Fri, Jul 31st 2015 23
Learning to Fish for Data Insights
Thu, Aug 6th 2015 22
Life Hacks: Empowering Women in the Workplace
Wed, Aug 5th 2015 19
Your Customers Are Like Snowflakes
Thu, Jul 30th 2015 17
5 New Ways to Work with IBM Verse on Mobile
Mon, Aug 3rd 2015 17
Not Your Typical Sales Listing
Mon, Jun 1st 2015 16
Amplify 2015: Become a C2B Business
Wed, May 13th 2015 15
IBM and Box forge a global partnership to transform work in the cloud
Wed, Jun 24th 2015 15
CloseUp with Aaron Horowitz
Tue, Jul 28th 2015 15




Recent Blog Posts
15
The Blog Has a New Home!
Tue, Aug 11th 2015 10:19a   Colleen Burns
Think of this not as a farewell but as us just moving across the street. The Social Business Insights blog is now the Social Business Spotlight blog and has a new home at www.ibm.com/blogs/social-business. Our mission hasn’t changed – we are still dedicated to bringing you great thought leadership around all things pertaining to social business, collaboration, customer and employee engagement and much more, from authors, influencers, millennials, IBMers, industry leaders, a
22
Learning to Fish for Data Insights
Thu, Aug 6th 2015 9:31a   Colleen Burns
A few years ago, the chief data officer was not well known. Now the CDO role is popping up at many organizations as the ocean of business data deepens and the demand for analytics expertise becomes more urgent. Data exhaust will be compounded by the growing number of inputs from marketing, commerce, social media and the Internet of Things. Data is fundamentally changing the way business is done. But most companies aren’t anywhere close to being ready. Currently, only 0.5 percent of t
19
Life Hacks: Empowering Women in the Workplace
Wed, Aug 5th 2015 11:03a   Colleen Burns
It’s time to face embrace the facts: men and women are different, bringing a diverse set of strengths to the workplace. We fought hard (and are still fighting) for equality and rights, but equality doesn’t mean fitting into a “man’s world,” it means being accepted for the powerful, persuasive team players that we are. For years we’ve been trying to adapt women to the workplace – think shoulder pads and masculine attitude
25
Millennials are screwed
Tue, Aug 4th 2015 9:18a   Colleen Burns
When IBM approached us to become their Social Business Book of the Month for August (as well as when we first started writing 2 Billion Under 20 back in late 2013), if you typed the words “Millennials are” into Google, the autosuggestion dropdown menu would spit out the words “entitled,” “narcissistic,” “lazy,” and of course, “screwed.” Of course, we here at 2 Billion Under 20 (and our new h
17
5 New Ways to Work with IBM Verse on Mobile
Mon, Aug 3rd 2015 11:40a   Colleen Burns
Now available for iOS (iPhone and iPad) and Android (smartphone and tablet). IBM Verse is more than email. It's everything you need to take control of your workday. The IBM Verse mobile app combines the intuitive functionality of text and messaging services with the most advanced analytics software—giving you a better, smarter way to manage your workday. View email, event, and action updates, chat and share files from the cloud, manage your to-do lists, and keep track of t
23
Social Business Internal and External: Why Both Should Work Together
Fri, Jul 31st 2015 8:59a   Colleen Burns
For years now companies have been trying to leverage the power of social for business benefits both inside and outside the organization. Internally the key drivers for social are business functions like HR and product development, and the users are employees of the organization. External social business is driven by marketing or sales and reaches out to customers and others who access social media online. These changes have had many positive effects on the world of business – but not a
17
Your Customers Are Like Snowflakes
Thu, Jul 30th 2015 10:18a   Colleen Burns
I'm aware that mention of snowflakes in July could be somewhat out of season (unless you believe the recent claims that there might be a mini ice age in 15 years), but I'm going to go ahead and do it anyway. Customers are like snowflakes. At first glance they are all very similar, but dig deeper and you start to notice differences. For example, it’s possible to categorise snowflakes at a high level, based on their size or shape. This relates to how marketing departments
10
Earning Your Upvote with Millennial Customers
Wed, Jul 29th 2015 8:08a   Colleen Burns
There’s a new elephant in the room for client-facing businesses. It’s targeting the millennial customer. The world’s largest generation is rising to the store front with unmet needs and it’s time to start pairing marketing efforts with those needs. If you’re tapping into the millennial segment for the first time, here are a few critical millennial must-haves to keep in mind: Be relevant. Millennials are fully aware that a correlation exis
15
CloseUp with Aaron Horowitz
Tue, Jul 28th 2015 1:32p   Colleen Burns
Meet Aaron Horowitz, Co-Founder and CEO of Sproutel, a platform for health and wellness education and the creator of Jerry the Bear – a robotic learning tool for children diagnosed with type 1 diabetes. Aaron is a maker; from sculptures to business, he is fascinated with the process of taking an idea from concept to reality. He also happens to be the winner of IBM's New Way to Startup, an exciting entrepreneurship program and web series featuring 10 of the country’s top m
13
Now Trending: Millennial Employees
Mon, Jul 27th 2015 11:16a   Colleen Burns
Just who are the millennials? The renegades of the digital world? The dreamers? The trendsetters? As the first generation raised in an immersive digital world, millennials represent the key to the digital transformation and survival of companies across the globe. There’s no doubt, we are the beauty and brains behind some of the most innovative entrepreneurial and strategic business initiatives springing up daily. (Just take a look at companies like Warby Parker, Facebook and Fou




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