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Latest 7 Posts
Adopting Social Software? Follow the Best Examples
Thu, Mar 5th 2015 80
Moments of Microfame Matter
Thu, Mar 5th 2015 50
Social Business Frontier: IBM Innovation Sprints with Kate Ehrlich
Thu, Mar 5th 2015 49
Pay for Performance Is Dead
Wed, Mar 4th 2015 118
Digital Journey of a Startup
Wed, Mar 4th 2015 68
Influencer parties + pitches at SXSW
Tue, Mar 3rd 2015 61
Social Sleeping Giants
Tue, Mar 3rd 2015 93
Top 10
Pay for Performance Is Dead
Wed, Mar 4th 2015 118
Social Sleeping Giants
Tue, Mar 3rd 2015 93
Adopting Social Software? Follow the Best Examples
Thu, Mar 5th 2015 80
Digital Journey of a Startup
Wed, Mar 4th 2015 68
Influencer parties + pitches at SXSW
Tue, Mar 3rd 2015 61
Straight Down Memory Lane and a Hard Right to NOW
Mon, Mar 2nd 2015 52
Moments of Microfame Matter
Thu, Mar 5th 2015 50
Social Business Frontier: IBM Innovation Sprints with Kate Ehrlich
Thu, Mar 5th 2015 49
Innovate, Understand, Engage
Tue, Feb 24th 2015 24
Inside the IBM Engagement Center
Wed, Feb 25th 2015 20




Recent Blog Posts
80
Adopting Social Software? Follow the Best Examples
Thu, Mar 5th 2015 7:01p   Colleen Burns
The secret about social business is out. Companies know they have to take advantage of social technologies to engage customers and employees. It probably does not come as a surprise to hear that social deployment grew 106 percent from 2012 to 2014.* And yet, many companies don’t know how to start their journey, nor how best to proceed. Fortunately there’s research to guide them, as well as successful examples to follow. Mac Guidera of IBM and Frank Gullo of Superior Group pro
50
Moments of Microfame Matter
Thu, Mar 5th 2015 1:45p   Colleen Burns
There’s nothing like an eventful week and the past seven days define that perfectly. After sitting through fantastic sessions at InterConnect I was back in New York City to attend a Social Media Week panel on “The Myth-busting, Trend-Bucking, Ever-loving, Truth About Effective Content Marketing.” Rob Daviss, Executive Director, Content Marketing, OgilvyOne, moderated a panel consisting of brilliant marketing leaders for companies that are leading the content-marketi
49
Social Business Frontier: IBM Innovation Sprints with Kate Ehrlich
Thu, Mar 5th 2015 10:26a   Colleen Burns
“The Social Business Frontier” is a video blog series consisting of a number of short interviews taking a deeper look inside the IBM Research Labs to explore the groundbreaking and innovative social analytics research that's redefining the future of social business. In episode three we speak to Dr. Kate Ehrlich, Social Network Analysis, about how IBM Innovation Sprints are bringing Smarter Workforce to life for our clients. Social Business Innovation Sprints assist clie
118
Pay for Performance Is Dead
Wed, Mar 4th 2015 1:21p   Colleen Burns
That headline is a quote from Obed Louissaint during his and Chad Vyhlidal’s IBM InterConnect 2015 session, “Creating a Connected and Informed Workforce: IBM's Smarter Workforce Story.” Louissaint’s point is that in order to build a Smarter Workforce, companies must pay for value—and performance, as tenuous and shifting as it is from year to year, is just one part of an employee’s value. Determining that value is getting easier as
68
Digital Journey of a Startup
Wed, Mar 4th 2015 10:48a   Colleen Burns
Looking back even just five years, I can’t imagine that many of us truly understood the influence that social media would have on our lives that it does today. It’s a no-brainer that we live in a fast-paced, competitive world, and it is largely due to social breaking down walls between businesses and consumers, employers and employees, the renowned and the unknown, and so on. Through sharing our opinions and likes, tweeting, retweeting, posting and blogging, we have created a
61
Influencer parties + pitches at SXSW
Tue, Mar 3rd 2015 7:38p   Colleen Burns
Every year SXSW Interactive brings together the brightest and most innovative minds around social, mobile, cloud and analytics, many of whom have already been working with IBM through our influencer (aka futurist) program. To thank you for your continued engagement or to get to know you for the first time, we’d like to invite you to several VIP experiences during March 13-17. Together we’ll discuss the future of work, brainstorm a #NewWayToWork and introduce you to a group of
93
Social Sleeping Giants
Tue, Mar 3rd 2015 12:03p   Colleen Burns
We’ve been inundated with case studies about companies leveraging real-time marketing topics like #llamadrama, #leftshark and #thedress, but what about the other benefits of social communication? Here are the most underrated, social sleeping giants: 1. Social Research Historically, research studies take extended periods of time to conduct and before you know it, six to seven figures can easily be spent on hiring an outside research firm to conduct quantitative and qualitative resea
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Straight Down Memory Lane and a Hard Right to NOW
Mon, Mar 2nd 2015 11:28a   Colleen Burns
A rotary phone revolving counterclockwise back to its original position … A PC computer booting up and reading the floppy disc drive to verify if there’s a disc in it … A dial-up modem attempting to establish a connection with an ISP … Can you hear the sounds reverberating through your mind? In 2015, these noises are purely memories as the technologies that made them have been replaced over time with newer and better ones. After hearing Sau
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Inside the IBM Engagement Center
Wed, Feb 25th 2015 10:01a   Colleen Burns
A ConnectED Special: Inside the IBM Engagement Center The AskJim Podcast: Providing answers to user questions about IBM Connections In this episode, in a special miniseries of live podcasts from IBM ConnectED 2015, we are joined by Seth Marquart who shares insights on the IBM Engagement Center, an interactive social analytics console which enables organizations to see what’s happening across social platforms, and interact with that data to drill down and gain meaningful insight
15
3 Tips to Get Big Things Done with Connectional Intelligence
Wed, Feb 25th 2015 8:09a   Colleen Burns
When we measure relationships in the digital world, much of the focus is on quantity. How many Facebook likes does my company have? How many retweets did we get? How many page views? I think the conversation needs to shift from quantity to quality. Building relationships that lead to meaningful change involves making the smart connections, getting the right people together, collecting the important data and using resources in the smartest way, not just attracting the most clicks. Simply building




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