The 2012 State of Community Management Points to the Maturing of Social Business
By Rachel Happe, Co-Founder and Principal
The Community Roundtable
In today's connected world, organizations of all sizes, in a variety of industries - from banking institutions to non-profits and even governments - are engaging in online conversations. These conversations are extending and igniting activism, forcing organizations to alter decisions about products, policies and leadership. Networked communication environments are creating unprecedented opportunities for individuals and groups to be heard and every organization should be paying attention.
The speed of information access and distribution, fueled by cheap and pervasive technology, is driving a profound need to change our organizations and management approaches. Social business is an effort to make organizations more humane, adaptive and resilient in order to mitigate risks and address new opportunities. At its core, social business is about optimizing our human resources, which are now the most critical and expensive asset in organizations.
At The Community Roundtable we work with a wide range of organizations that are taking a proactive approach to building online communities. Together we are learning how to apply community management principals to these networked communications environments. By taking a community approach, organizations are both mitigating the risk of an online uprising and allowing the speed of markets to pour into and across their organizations, resulting in faster support and innovation cycles.
The mainstream adoption of social media tools for individuals is adding to the overload and confusion around how organizations can best use those same tools
The discipline of community management is maturing with many more resources and training programs available
Internal employee communities are one of the fastest growing areas in the online community space
Technology continues to be a critical driver but making technology the primary focus is a risky approach
Early online community leaders are in a unique position to understand and help organizations adopt social business practices
The report also includes detailed information about the artifacts, patterns and initiatives we seeing organizations adopting as they mature in their use of social business - providing a valuable reference resource for social business and community leaders. You can download the report below.
Rachel Happe(@rhappe) is a Co-Founder and Principal at The Community Roundtable, a company dedicated to advancing the business of community. The Community Roundtable provides education, training, and advisory services to community and social business leaders.
Rachel has over fifteen years of experience working with emerging technologies including enterprise social networking, eCommerce, and enterprise software applications. Rachel has served as a product executive at Mzinga, Bitpass, & IDe, and as IDC’s first analyst covering social technologies. She started her business career as an analyst at PRTM. Rachel serves on Social Media Today’s Blogger Board, the Enterprise 2.0 Conference Advisory Board, and as an Isis Parenting Fellow. She writes at http://www.informationweek.com/thebrainyard
HIPAA in the IBM Cloud!
Wed, Oct 22nd 2014 8:15a Colleen Burns Cloud computing has matured dramatically in the years since IBM initially introduced social, mobile, meetings and mail cloud offerings.
Within the past two years alone, customers have reconciled many privacy and security concerns, and cloud adoption has soared. For IBM customers, this has been in part due to IBM’s cloud governance and controls at the center of our service delivery.
This is a true tipping point—where even companies in regulated industries are adop [read] Keywords: connections
Concrete Sunflowers May Bring Energy to Millions
Tue, Oct 21st 2014 9:12a Colleen Burns Did you know that concrete was invented by the Romans roughly 2,000 years ago? Think of the Pantheon, one of the most beautiful (at least to my mind) monuments in a city overflowing with stunning architecture. It was commissioned during the reign of the Emperor Augustus by Marcus Agrippa and its dome still holds the record as the largest ever built of unreinforced concrete. Yes, concrete.
I was thinking about concrete’s ancient origins when Gianluca Ambrosetti, head of research f [read] Keywords: connections
Susan Etlinger and Time-Tested Thinking Skills for Today’s Data Profusion
Mon, Oct 20th 2014 10:12a Colleen Burns or, Who’s Afraid of the Big, Bad Data?
At work not too long ago I was looking for a particular statistic for a presentation. I found several relevant stats and perhaps not surprisingly, some of them contradicted each other. I was tempted to cherry-pick the stat that would fit best in the presentation, but my conscience wouldn’t let me take that easy way out. So I hunkered down for what I knew would be the arduous job of trying to determine which stat was considered the most [read] Keywords: connections
Thu, Oct 16th 2014 8:12a Colleen Burns Good afternoon, Bosses,
On today’s 56th anniversary of Boss’s Day I have a challenge for all you fearless leaders. Let’s call it: “Mission: Take Your Employees to Lunch.”
Your mission, should you choose to accept it, involves the reworking of an effective workplace. You must select two of your team members to take to lunch – one of whom must be a millennial.
Once you have been seated at the café or restaura [read] Keywords: twitter
Chef Watson Commemorates World Food Day
Wed, Oct 15th 2014 12:15p Colleen Burns The United Nations has declared October 16 to be World Food Day, and the theme for 2014 is "Feeding the World and Caring for the Earth." To help with the UN’s goal to raise awareness of issues such as food security and malnutrition, the Chef Watson team issued a food challenge to our beta user Facebook group: with the help of Chef Watson, create a tasty recipe using some of the most commonly wasted food items in your kitchen.
We’ve already received some inspiring entries, [read] Keywords: connections
Brad Bird and the Shared Experience at the Heart of Movie Magic
Tue, Oct 14th 2014 9:18a Colleen Burns Readers of the Social Business Insights blog already know the power of sharing. Sharing information leads to efficiency; sharing expertise unlocks innovation; sharing data yields insights. In his TED@IBM talk “Dreaming Loves Company: Tomorrow’s Cinema,” Academy Award-winning writer and director Brad Bird explained how the shared experience lies at the heart of the magic of cinema. He was preaching to the choir as far as I, an avid movie-goer, was concerned, but it w [read] Keywords: connections
Trust in Transparency
Mon, Oct 13th 2014 8:11a Colleen Burns I did my luddite dad a favor and downloaded the latest weather app to his iPhone as he looked over my shoulder. I couldn’t believe his reaction when he saw me click “OK” to the following prompt: “Weather Would Like to Use Your Current Location.” It was as though I had just committed the most offensive crime known to man by exposing his whereabouts and intruding upon his privacy.
My dad immediately had me google how to disable the invasive l [read] Keywords: connections