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Latest 7 Posts
Earning Your Upvote with Millennial Customers
Wed, Jul 29th 2015 10
CloseUp with Aaron Horowitz
Tue, Jul 28th 2015 115
Now Trending: Millennial Employees
Mon, Jul 27th 2015 51
Traveling Is about Making Connections
Thu, Jul 23rd 2015 66
The POWER of Crowdsourcing
Thu, Jul 16th 2015 16
CloseUp with Ed Brill
Tue, Jul 14th 2015 8
Opting In & A Culture Of Participation
Tue, Jul 7th 2015 14
Top 10
CloseUp with Aaron Horowitz
Tue, Jul 28th 2015 115
Traveling Is about Making Connections
Thu, Jul 23rd 2015 66
Now Trending: Millennial Employees
Mon, Jul 27th 2015 51
The POWER of Crowdsourcing
Thu, Jul 16th 2015 16
Opting In & A Culture Of Participation
Tue, Jul 7th 2015 14
Amplify 2015: Become a C2B Business
Wed, May 13th 2015 11
Delicious Customer Experience One Slice at a Time
Tue, May 26th 2015 11
Earning Your Upvote with Millennial Customers
Wed, Jul 29th 2015 10
#20Questions with Daniel Newman
Tue, Mar 24th 2015 9
Don’t Let “Experience” Be the Spoilsport in Your Customer Acquisition and Retention Plan
Mon, Apr 27th 2015 9




Recent Blog Posts
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Earning Your Upvote with Millennial Customers
Wed, Jul 29th 2015 8:08a   Colleen Burns
There’s a new elephant in the room for client-facing businesses. It’s targeting the millennial customer. The world’s largest generation is rising to the store front with unmet needs and it’s time to start pairing marketing efforts with those needs. If you’re tapping into the millennial segment for the first time, here are a few critical millennial must-haves to keep in mind: Be relevant. Millennials are fully aware that a correlation exis
115
CloseUp with Aaron Horowitz
Tue, Jul 28th 2015 1:32p   Colleen Burns
Meet Aaron Horowitz, Co-Founder and CEO of Sproutel, a platform for health and wellness education and the creator of Jerry the Bear – a robotic learning tool for children diagnosed with type 1 diabetes. Aaron is a maker; from sculptures to business, he is fascinated with the process of taking an idea from concept to reality. He also happens to be the winner of IBM's New Way to Startup, an exciting entrepreneurship program and web series featuring 10 of the country’s top m
51
Now Trending: Millennial Employees
Mon, Jul 27th 2015 11:16a   Colleen Burns
Just who are the millennials? The renegades of the digital world? The dreamers? The trendsetters? As the first generation raised in an immersive digital world, millennials represent the key to the digital transformation and survival of companies across the globe. There’s no doubt, we are the beauty and brains behind some of the most innovative entrepreneurial and strategic business initiatives springing up daily. (Just take a look at companies like Warby Parker, Facebook and Fou
66
Traveling Is about Making Connections
Thu, Jul 23rd 2015 10:28a   Colleen Burns
Summertime is upon us in the Northern Hemisphere, and for many that means getting on a plane for a well-deserved vacation. Or a couple planes, as the case may be. They say you should never have a layover shorter than an hour, just in case your first leg is delayed, but I like to leave extra time so that I can grab a meal or at least a snack before my connecting flight. I like to make travel as stress-free as possible, and as much as I like my co-workers, that includes disconnecting from work.
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The POWER of Crowdsourcing
Thu, Jul 16th 2015 12:32p   Colleen Burns
It turns out that the world's first 7 nanometer chip wasn't the only INCREDIBLE thing IBM accomplished last week! Just last week it was announced that a virtual supercomputer created by IBM helped scientists in discovering a phenomenon that could enhance access to clean water for one billion people. And I can proudly state that I helped make this possible. How? By simply installing the World Community Grid app on my laptop and smartphone and letting the good work begin!
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CloseUp with Ed Brill
Tue, Jul 14th 2015 9:12a   Colleen Burns
Meet Ed Brill, author of bestselling book and our Social Business Book Club selection for July, Opting In: Lessons in Social Business from a Fortune 500 Product Manager. He also happens to be a VP of Social Business Transformation at IBM, speaker, blogger, as well as an avid traveler, foodie, and cyclist. Talk about a busy man! Get ready for Ed's CloseUp...
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Opting In & A Culture Of Participation
Tue, Jul 7th 2015 10:13a   Colleen Burns
Ten years ago, a group of IBMers came together to answer some questions - How can we encourage the individual voices of our people, the experts upon which our company is built, to be heard in the marketplace? How can we take the wisdom of the crowds and apply it to our products and services? How can we change the perception of IBM from faceless conglomerate to an organization that is engaged, transparent, and agile? The catalyst for these questions was the effort to create IBM's first b
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Make Every (Leap) Second Count
Tue, Jun 30th 2015 12:42p   Colleen Burns
A lot can happen in a second. A bumblebee can beats its wings 200 times. A runner can break the marathon world record. A tweet can be sent that may damage a reputation for life. You can change someone’s entire day. At midnight tonight, on June 30, 2015, we will all be gifted an extra second … a "leap second." Because Earth's rotation is slowing ever so slightly, we occasionally need to add an extra second to re-sync our super-precise atomic clocks to our planet'
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Being a Corporate Millennial
Mon, Jun 29th 2015 10:19a   Colleen Burns
This week marks an important point for me: three years ago I started my placement at IBM. This is of course punctuated by returning to university, graduating, travelling and then returning to IBM. I can honestly say that choosing to do a placement was one the better choices I made as a student. Also, turning down a placement offer at another company in the hopes of working for IBM when I was only at their application stage was a risk that paid off. Now 10 months back into IBM as a graduate
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Life Hacks: Managing & Retaining [Millennial] Employees
Mon, Jun 29th 2015 1:49a   Colleen Burns
It’s time for another edition of the IBM Life Hacks! And as I’m typing this from a plane destined for Las Vegas, about to attend my first SHRM (Society for Human Resource Management) conference, I can’t help but contemplate one of the hottest topics in HR right now – millennial employees. It’s hard to miss the mass amount of news surrounding this controversial generation, and maybe you’re even annoyed by it, but it makes sense to focus




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