By Joyce Davis IBM Collaboration Solutions community manager
Today's community webcast included speakers currently at the SugarCON conference in San Francisco talking to customers and partners about the value of social selling. Larry Bowden, IBM VP of Web Experience Software, and Chuck Coulsen, SugarCRM VP of Business Development, joined us to give us their perspective on social CRM and share some of the excitement happening at the conference. Then Chris Lamb, IBM Program Director of Social CRM gave a presentation on how social business can increase sales, including an overview of a business value assessment which gives you a concrete way to calculate the return on investment of social selling. I've included a couple of brief community updates below and be sure to check out the files and replay at the bottom of this post. I'll be including an invitation to next month's webcast on this blog in the coming week, so stay tuned!
Cyber Monday: Happy Holidays to Social Businesses
Wed, Dec 4th 2013 5:12a Colleen Burns Cyber Monday proved to be the biggest shopping day of the year, especially for digital commerce. IBM’s Digital Analytics Benchmark reported that on-line sales were up 20.6 percent for 2013 compared to last year’s figures. How people make decisions and actually buy has shifted once again and three key trends are emerging:
(1) Mobile sales are skyrocketing! Not that long ago, there were plenty of retail experts who doubted that mobile shopping would never really take off. [read] Keywords: ibm
I am an owl. I do not Tweet.
Thu, Apr 11th 2013 9:18a Colleen Burns Understanding your social style: I am an owl. I do not Tweet.
By Tina Williams, IBM Program Manager for Social Business Initiatives @ideasattjw
Are you reluctant to start Tweeting? Getting involved in social networks like Twitter for business use hasn’t been natural for me. In a business environment, I tend to spend a lot of time listening and learning at first . Then, when I feel confident in my understanding, I begin voicing my opinions.
I hadn’t thought much about how the w [read] Keywords: ibm