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Community webcast replay: How Social Business Can Increase Your Sales
Joyce Davis    

imageBy Joyce Davis
IBM Collaboration Solutions community manager

Today's community webcast included speakers currently at the SugarCON conference in San Francisco talking to customers and partners about the value of social selling. Larry Bowden, IBM VP of Web Experience Software, and Chuck Coulsen, SugarCRM VP of Business Development, joined us to give us their perspective on social CRM and share some of the excitement happening at the conference. Then Chris Lamb, IBM Program Director of Social CRM gave a presentation on how social business can increase sales, including an overview of a business value assessment which gives you a concrete way to calculate the return on investment of social selling. I've included a couple of brief community updates below and be sure to check out the files and replay at the bottom of this post. I'll be including an invitation to next month's webcast on this blog in the coming week, so stay tuned!

Community news highlights:
To download the following files, you'll need to log in to Lotus Greenhouse. If you don't already have a FREE account, simply sign up here: http://greenhouse.lotus.com



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https://www-304.ibm.com/connections/blogs/socialbusiness/entry/how_can_social_business_increase_your_sales?lang=en_us
Apr 24, 2012
20 hits



Recent Blog Posts
91


Put Your Talent First and the Future Will Work Itself Out
Wed, Dec 17th 2014 8:15a   Colleen Burns
There’s a reason why 71 percent of the workforce is unhappy and tuned out. It’s that companies treat their talent like they are an afterthought, a means to an end. A lack of meaningful work and recognition coupled with rigid work structures have basically turned today’s workforce into The Walking Dead. When we focus on the professional and personal needs of our talent, we can better align our people with the work that satisfies their aspirations while driving [read] Keywords: collaboration ibm development twitter
113


What Do Monty Python and Social Business Have in Common?
Thu, Dec 11th 2014 4:12p   Colleen Burns
Remember Monty Python and the Holy Grail? Some of you won't be old enough to remember the comedic look at the grim circumstances of the Middle Ages as told through the story of King Arthur framed around modern times. (If you haven’t seen it, watch it on Netflix. It's worth it.) When the mythical king of the Britons leads his knights on a quest for the Holy Grail, they face a wide array of horrors, including a persistent Black Knight, a three-headed giant, a cadre of shrubbery-c [read] Keywords: collaboration connections ibm applications community python
96


Dead Eyes See No Future (of Talent)
Thu, Dec 11th 2014 4:12p   Colleen Burns
"The real issue is not talent as an independent element, but talent in relationship to will, desire, and persistence. Talent without these things vanishes. Even modest talent with those characteristics grows." - Milton Glaser The future of work is such a wide-open issue. With so many perspectives, ideas, and "guaranteed" predictions out there one might assume the next few chapters of the world of work have already been written. But one important piece has been left out of the story. [read] Keywords: collaboration ibm twitter wiki
142


What Is an Email Box Worth Today?
Mon, Dec 8th 2014 10:11a   Colleen Burns
Digital social business activities are taking over every moment of our personal and professional lives. Whenever I get into a discussion about email, I find that many people think it has become a useless and obsolete thing, even though we still routinely check and manage our mail flow daily. Is email truly becoming obsolete? At the end of 2013, Extreme Networks conducted a survey, “Is email dying,” that sought to determine the reality of the situation. It pointed to emai [read] Keywords: collaboration connections ibm email enterprise instant messaging linking office security twitter
79


Collab Isn’t Just for YouTube Video Artists
Thu, Dec 4th 2014 9:16a   Colleen Burns
My teenage daughter is under 18, which means that she is a ”digital native.” While I may have learned how to use and am now an avid user of social technologies, my daughter never had to learn—her generation, often referred to as ”Generation Z,” is growing up immersed in them. So I usually learn something new from her every time she shows me what’s on her iPod. This past weekend she showed me a video that really caught my attention [read] Keywords: collaboration connections ibm applications community development enterprise ipod linkedin mobile network
101


Beyond the Everyday
Wed, Dec 3rd 2014 11:17a   Colleen Burns
This year IBM ConnectED sees an exciting new track with "Beyond the Everyday.” The concept behind the track is to showcase great ideas that set the pace for what can be done when extending IBM's technology. What differentiates this track is the inclusion of other technologies, leaving standard deployments behind and really seeing what people are achieving when they think broader than an IBM-only world. Of course, we are looking at a wide range of topics in these sessions, suc [read] Keywords: collaboration connections domino ibm application applications
118


5 Reasons People Get Swamped by Their Email
Wed, Dec 3rd 2014 6:11a   Colleen Burns
Ah, email. From subject line to signoff to send, it makes our work lives infinitely easier. Right? Not necessarily. Our inboxes taunt us with their growing counts of unread messages. One misstep on the keyboard and we’ve shared a Mardi Gras invitation with the global team. And our most important files have a way of falling into the Bermuda Triangle. I have the same relationship with email that most people do. Fortunately, our developers have found a way to ease everyone&rsqu [read] Keywords: ibm applications email interface mobile profile
95


#20Questions with Amanda Savitzky
Tue, Dec 2nd 2014 2:15p   Colleen Burns
Meet Amanda, UX Designer and Researcher for IBM, who spends her days in the Austin Design Studio re-imagining how we design our products and solutions. Recently Amanda has been focusing on re-thinking something that has essentially remained the same for over 20 years: email! Get ready to learn everything from what Amanda is responsible for with IBM Verse to where she gets her design inspiration from (hint: it may be you!) [read] Keywords: connections ibm email
147


Reciprocity Is Now Possible—for the First Time—on a Massive Scale
Tue, Dec 2nd 2014 7:11a   Colleen Burns
Reciprocity Advantage is a strategy for embracing disruption with the right partners to make your company a far better leader than if you try it alone. Reciprocity and advantage are words that are not normally seen together, but reciprocity—giving now in order to get later—will become a normal part of winning in the future. In our book, we outline the future forces that will disrupt the next decade and show you how to harness them to grow your business. The book is divi [read] Keywords: ibm apple google microsoft twitter




117


Make Coding Social to Get Kids Hooked
Mon, Dec 1st 2014 7:12a   Colleen Burns
In the push to get kids interested in computer science, a lot of ideas are getting thrown against the wall to see what sticks. Online courses have their place, but many efforts miss one critical element, particularly when it comes to attracting girls and underrepresented minorities. And this critical element is pretty simple: peer collaboration. Kids are much more likely to succeed at programming if they do it with their friends. A great way to make this happen is by joining groups like Cod [read] Keywords: collaboration connections ibm community




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