By Joyce Davis IBM Collaboration Solutions community manager
Today's community webcast included speakers currently at the SugarCON conference in San Francisco talking to customers and partners about the value of social selling. Larry Bowden, IBM VP of Web Experience Software, and Chuck Coulsen, SugarCRM VP of Business Development, joined us to give us their perspective on social CRM and share some of the excitement happening at the conference. Then Chris Lamb, IBM Program Director of Social CRM gave a presentation on how social business can increase sales, including an overview of a business value assessment which gives you a concrete way to calculate the return on investment of social selling. I've included a couple of brief community updates below and be sure to check out the files and replay at the bottom of this post. I'll be including an invitation to next month's webcast on this blog in the coming week, so stay tuned!
Creating a successful system of engagement
Wed, Oct 29th 2014 2:12p Colleen Burns We all saw the power of social/mobile this past summer when the ALS Ice Bucket Challenge swept not only the nation, but the world. Playful in its nature, the Challenge goaded millions to accept and post their videos – more than 6M videos on YouTube alone. Hand-in-hand with those posts was more than $100,000,000 in donations, in less than 60 days! Playful? Yes. Powerful? Absolutely. Why? One reason was because it was a very personal engagement.
What if you could bring that type of [read] Keywords: ibm
Analyzing the power of employee engagement
Wed, Oct 29th 2014 11:15a Colleen Burns A resounding theme at IBM Insight this year is the growing desire of companies to evolve into customer-centric organizations. Much of the discussion understandably revolves around using analytics to collect, understand and make decisions about customer acquisition and retention.
However, a critical foundation for customer engagement is something much closer to home -- specifically, the employees that interact with customers. And, just as importantly, the way employees engage within the orga [read] Keywords: collaboration
To Reach Customers, Think Like a Customer
Tue, Oct 28th 2014 12:12p Colleen Burns By now we’ve all heard the story of the retailer that got into a bit of hot water by targeting pregnant women with specific ads that in one case in particular ended up revealing to a father that his daughter was pregnant. Way back in 2002, according to an article in the New York Times, marketers were already working on how to “figure out if a customer is pregnant, even if she didn’t want us to know.”
This of course raised all sorts of concerns over priva [read] Keywords:
Is analytics the key to digital engagement?
Mon, Oct 27th 2014 2:12p Colleen Burns It’s a question many companies are asking right now – how do you transform enterprise culture to increase employee engagement and foster relationships with customers? According to a Social Business session at IBM Insight today, the answer is to build on analytics as the foundation of your engagement strategy.
As the use of social technology increases dramatically, organizations are finding a need to create an enterprise-wide strategy for social implementation and adoption. [read] Keywords: collaboration
HIPAA in the IBM Cloud!
Wed, Oct 22nd 2014 8:15a Colleen Burns Cloud computing has matured dramatically in the years since IBM initially introduced social, mobile, meetings and mail cloud offerings.
Within the past two years alone, customers have reconciled many privacy and security concerns, and cloud adoption has soared. For IBM customers, this has been in part due to IBM’s cloud governance and controls at the center of our service delivery.
This is a true tipping point—where even companies in regulated industries are adop [read] Keywords: connections
Concrete Sunflowers May Bring Energy to Millions
Tue, Oct 21st 2014 9:12a Colleen Burns Did you know that concrete was invented by the Romans roughly 2,000 years ago? Think of the Pantheon, one of the most beautiful (at least to my mind) monuments in a city overflowing with stunning architecture. It was commissioned during the reign of the Emperor Augustus by Marcus Agrippa and its dome still holds the record as the largest ever built of unreinforced concrete. Yes, concrete.
I was thinking about concrete’s ancient origins when Gianluca Ambrosetti, head of research f [read] Keywords: connections
Susan Etlinger and Time-Tested Thinking Skills for Today’s Data Profusion
Mon, Oct 20th 2014 10:12a Colleen Burns or, Who’s Afraid of the Big, Bad Data?
At work not too long ago I was looking for a particular statistic for a presentation. I found several relevant stats and perhaps not surprisingly, some of them contradicted each other. I was tempted to cherry-pick the stat that would fit best in the presentation, but my conscience wouldn’t let me take that easy way out. So I hunkered down for what I knew would be the arduous job of trying to determine which stat was considered the most [read] Keywords: connections
Thu, Oct 16th 2014 8:12a Colleen Burns Good afternoon, Bosses,
On today’s 56th anniversary of Boss’s Day I have a challenge for all you fearless leaders. Let’s call it: “Mission: Take Your Employees to Lunch.”
Your mission, should you choose to accept it, involves the reworking of an effective workplace. You must select two of your team members to take to lunch – one of whom must be a millennial.
Once you have been seated at the café or restaura [read] Keywords: twitter
Chef Watson Commemorates World Food Day
Wed, Oct 15th 2014 12:15p Colleen Burns The United Nations has declared October 16 to be World Food Day, and the theme for 2014 is "Feeding the World and Caring for the Earth." To help with the UN’s goal to raise awareness of issues such as food security and malnutrition, the Chef Watson team issued a food challenge to our beta user Facebook group: with the help of Chef Watson, create a tasty recipe using some of the most commonly wasted food items in your kitchen.
We’ve already received some inspiring entries, [read] Keywords: connections