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Latest 7 Posts
Millennials are screwed
Tue, Aug 4th 2015 88
5 New Ways to Work with IBM Verse on Mobile
Mon, Aug 3rd 2015 110
Social Business Internal and External: Why Both Should Work Together
Fri, Jul 31st 2015 133
Your Customers Are Like Snowflakes
Thu, Jul 30th 2015 193
Earning Your Upvote with Millennial Customers
Wed, Jul 29th 2015 69
CloseUp with Aaron Horowitz
Tue, Jul 28th 2015 127
Now Trending: Millennial Employees
Mon, Jul 27th 2015 48
Top 10
Your Customers Are Like Snowflakes
Thu, Jul 30th 2015 193
Social Business Internal and External: Why Both Should Work Together
Fri, Jul 31st 2015 133
CloseUp with Aaron Horowitz
Tue, Jul 28th 2015 127
5 New Ways to Work with IBM Verse on Mobile
Mon, Aug 3rd 2015 110
Millennials are screwed
Tue, Aug 4th 2015 88
Earning Your Upvote with Millennial Customers
Wed, Jul 29th 2015 69
Now Trending: Millennial Employees
Mon, Jul 27th 2015 48
Traveling Is about Making Connections
Thu, Jul 23rd 2015 46
The Magic Words That Can Help You Sell Social
Mon, Jun 8th 2015 25
Opting In & A Culture Of Participation
Tue, Jul 7th 2015 25




Recent Blog Posts
88
Millennials are screwed
Tue, Aug 4th 2015 9:18a   Colleen Burns
When IBM approached us to become their Social Business Book of the Month for August (as well as when we first started writing 2 Billion Under 20 back in late 2013), if you typed the words “Millennials are” into Google, the autosuggestion dropdown menu would spit out the words “entitled,” “narcissistic,” “lazy,” and of course, “screwed.” Of course, we here at 2 Billion Under 20 (and our new h
110
5 New Ways to Work with IBM Verse on Mobile
Mon, Aug 3rd 2015 11:40a   Colleen Burns
Now available for iOS (iPhone and iPad) and Android (smartphone and tablet). IBM Verse is more than email. It's everything you need to take control of your workday. The IBM Verse mobile app combines the intuitive functionality of text and messaging services with the most advanced analytics software—giving you a better, smarter way to manage your workday. View email, event, and action updates, chat and share files from the cloud, manage your to-do lists, and keep track of t
133
Social Business Internal and External: Why Both Should Work Together
Fri, Jul 31st 2015 8:59a   Colleen Burns
For years now companies have been trying to leverage the power of social for business benefits both inside and outside the organization. Internally the key drivers for social are business functions like HR and product development, and the users are employees of the organization. External social business is driven by marketing or sales and reaches out to customers and others who access social media online. These changes have had many positive effects on the world of business – but not a
193
Your Customers Are Like Snowflakes
Thu, Jul 30th 2015 10:18a   Colleen Burns
I'm aware that mention of snowflakes in July could be somewhat out of season (unless you believe the recent claims that there might be a mini ice age in 15 years), but I'm going to go ahead and do it anyway. Customers are like snowflakes. At first glance they are all very similar, but dig deeper and you start to notice differences. For example, it’s possible to categorise snowflakes at a high level, based on their size or shape. This relates to how marketing departments
69
Earning Your Upvote with Millennial Customers
Wed, Jul 29th 2015 8:08a   Colleen Burns
There’s a new elephant in the room for client-facing businesses. It’s targeting the millennial customer. The world’s largest generation is rising to the store front with unmet needs and it’s time to start pairing marketing efforts with those needs. If you’re tapping into the millennial segment for the first time, here are a few critical millennial must-haves to keep in mind: Be relevant. Millennials are fully aware that a correlation exis
127
CloseUp with Aaron Horowitz
Tue, Jul 28th 2015 1:32p   Colleen Burns
Meet Aaron Horowitz, Co-Founder and CEO of Sproutel, a platform for health and wellness education and the creator of Jerry the Bear – a robotic learning tool for children diagnosed with type 1 diabetes. Aaron is a maker; from sculptures to business, he is fascinated with the process of taking an idea from concept to reality. He also happens to be the winner of IBM's New Way to Startup, an exciting entrepreneurship program and web series featuring 10 of the country’s top m
48
Now Trending: Millennial Employees
Mon, Jul 27th 2015 11:16a   Colleen Burns
Just who are the millennials? The renegades of the digital world? The dreamers? The trendsetters? As the first generation raised in an immersive digital world, millennials represent the key to the digital transformation and survival of companies across the globe. There’s no doubt, we are the beauty and brains behind some of the most innovative entrepreneurial and strategic business initiatives springing up daily. (Just take a look at companies like Warby Parker, Facebook and Fou
46
Traveling Is about Making Connections
Thu, Jul 23rd 2015 10:28a   Colleen Burns
Summertime is upon us in the Northern Hemisphere, and for many that means getting on a plane for a well-deserved vacation. Or a couple planes, as the case may be. They say you should never have a layover shorter than an hour, just in case your first leg is delayed, but I like to leave extra time so that I can grab a meal or at least a snack before my connecting flight. I like to make travel as stress-free as possible, and as much as I like my co-workers, that includes disconnecting from work.
20
The POWER of Crowdsourcing
Thu, Jul 16th 2015 12:32p   Colleen Burns
It turns out that the world's first 7 nanometer chip wasn't the only INCREDIBLE thing IBM accomplished last week! Just last week it was announced that a virtual supercomputer created by IBM helped scientists in discovering a phenomenon that could enhance access to clean water for one billion people. And I can proudly state that I helped make this possible. How? By simply installing the World Community Grid app on my laptop and smartphone and letting the good work begin!
16
CloseUp with Ed Brill
Tue, Jul 14th 2015 9:12a   Colleen Burns
Meet Ed Brill, author of bestselling book and our Social Business Book Club selection for July, Opting In: Lessons in Social Business from a Fortune 500 Product Manager. He also happens to be a VP of Social Business Transformation at IBM, speaker, blogger, as well as an avid traveler, foodie, and cyclist. Talk about a busy man! Get ready for Ed's CloseUp...




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