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Latest 7 Posts
Gen Y Entrepreneurs Show Us a New Way to Startup
Fri, Mar 27th 2015 68
How To Implement The Future of Work Culture Successfully #NewWayToWork
Thu, Mar 26th 2015 76
#20Questions with Daniel Newman
Tue, Mar 24th 2015 114
IBM, Twitter and Digital Engagement
Mon, Mar 23rd 2015 67
How Social Business Leaders Are Shattering the Traditional Workplace
Fri, Mar 20th 2015 34
Paco the Canine Consultant Says You Need a New Way to Work!
Fri, Mar 20th 2015 42
Adapting to Technology or Driving Change? #NewWayToWork
Thu, Mar 19th 2015 25
Top 10
#20Questions with Daniel Newman
Tue, Mar 24th 2015 114
How To Implement The Future of Work Culture Successfully #NewWayToWork
Thu, Mar 26th 2015 76
Gen Y Entrepreneurs Show Us a New Way to Startup
Fri, Mar 27th 2015 68
IBM, Twitter and Digital Engagement
Mon, Mar 23rd 2015 67
Paco the Canine Consultant Says You Need a New Way to Work!
Fri, Mar 20th 2015 42
How Social Business Leaders Are Shattering the Traditional Workplace
Fri, Mar 20th 2015 34
Adapting to Technology or Driving Change? #NewWayToWork
Thu, Mar 19th 2015 25
Let Go of Your Fear! Embrace Employee Advocacy!
Wed, Mar 18th 2015 24
Expanding Reality – David Eagleman at TED2015
Thu, Mar 19th 2015 24
TED2015 – Ideas Worth Spreading (On Social!)
Tue, Mar 17th 2015 23




Recent Blog Posts
68
Gen Y Entrepreneurs Show Us a New Way to Startup
Fri, Mar 27th 2015 5:45p   Colleen Burns
Anyone who has experienced the SXSW Interactive festival in Austin, TX knows that there is an almost unmanageable number of events, parties and sessions to choose from — and you can’t possibly attend them all … so when IBM hosted the New Way to Startup Pitch Party last Monday night, I was delighted to see a room completely filled with excited young entrepreneurs, tech enthusiasts and unfamiliar faces. It’s no secret that Big Blue has been doing some
76
How To Implement The Future of Work Culture Successfully #NewWayToWork
Thu, Mar 26th 2015 10:07a   Colleen Burns
When postulating the future of work culture, we need to examine our proposed ideas and compare them to current (and proven) best practices. There will always be trends, but trends can be fads, and it’s a very expensive proposition to turn the culture of a company on a whim. Attempting to make a major changes in procedures, for example to adapt to millennial needs, may be fruitless. There will always be maturation in methodologies and conscientious planning must be implemented. Ye
114
#20Questions with Daniel Newman
Tue, Mar 24th 2015 2:45p   Colleen Burns
Meet Daniel, an MBA, adjunct business professor, a Forbes, Entrepreneur and Huffington Post contributor, Founder of BroadSuite Consulting, and author of best-selling business books including "The Millennial CEO" and "The New Rules of Customer Engagement," not to mention his recently released book "Evolve: Marketing (as we know it) is Dead." Try saying all that in one breathe! Daniel recently participated on a panel discussion around the launch of the IBV Millennial Study where his experi
67
IBM, Twitter and Digital Engagement
Mon, Mar 23rd 2015 10:04a   Colleen Burns
Digital engagement was a hot topic at SXSW 2015. Last week I blogged about an employee advocacy roundtable where IBM’s Amber Armstrong and others spoke of the need to trust employees to be the voice of your brand. That theme came up again in the “IBM and Twitter: The Future of Digital Engagement” panel moderated by Maria Winans, CMO, IBM Commerce, MobileFirst, Social Business and featuring guests Will Mayo, Senior Manager, Data Partnerships, Twitter; Bryan Kramer, C
34
How Social Business Leaders Are Shattering the Traditional Workplace
Fri, Mar 20th 2015 1:11p   Colleen Burns
Inspiration. A powerful word that awakens our imagination and maybe even causes a bit of “what-if’ing.” Inspiration truly does come in all shapes, sizes and forms – as evident from the stories shared with us by 25 Global Social Business Leaders. Their inspiring stories lay the foundation that is shifting our thinking of social business as a verb, rather than a noun. Last year, on behalf of IBM, I had the pleasure of teaming with The Economist Intellig
42
Paco the Canine Consultant Says You Need a New Way to Work!
Fri, Mar 20th 2015 10:07a   Colleen Burns
Paco the Chihuahua is one savvy dog. On the Jimmy Kimmel Live! show on Tuesday night on ABC, Paco and Kimmel’s loveable sidekick Guillermo schooled a meeting room full of suit-and-tied corporate professionals on a New Way to Work. Speaking through dog whisperer/entrepreneurial hipster Guillermo, Paco the Canine Consultant displayed an impressive amount of business acumen for a five-pound pup as he talked—uh, barked—about the necessity for the harried execs to get
25
Adapting to Technology or Driving Change? #NewWayToWork
Thu, Mar 19th 2015 2:22p   Colleen Burns
Technology is advancing at a rapid pace and changing us in so many ways. The possibilities are endless and it is invigorating! The evolution of robots, nanocomputers and genetic engineering is only a first step—we can only imagine what the future holds. Rapidly changing technology is resulting in changes in the workplace. Let’s take a take a step back and look where we came from. Personal computers weren’t around when I was born, but today it’s difficult
24
Expanding Reality – David Eagleman at TED2015
Thu, Mar 19th 2015 1:58a   Colleen Burns
When my family first moved to the United States from Italy, my mother expressed her utter contempt for Mister Potato Head, a toy that I swiftly learned is beloved among many American children. She found Mr. Potato Head inane and essentially refused to let him into the house and more importantly, she shook her head in disapproval at American mothers. How ironic then that today at TED2015, the brilliant and infectiously energetic David Eagleman used that classic plastic toy as one of the central
24
Let Go of Your Fear! Embrace Employee Advocacy!
Wed, Mar 18th 2015 11:43a   Colleen Burns
Yes, many companies are still afraid of employees throughout the ranks speaking on behalf of or even about the organization. They feel that this should be the sole purview of the PR/Comms departments. Much of the resistance might come from those departments themselves, afraid of other employees diluting or distorting their carefully crafted messages. In today’s connected world, however, companies who fall into these mindsets are not only fooling themselves about the extent to which emp
23
TED2015 – Ideas Worth Spreading (On Social!)
Tue, Mar 17th 2015 10:29p   Colleen Burns
I am in Vancouver, Canada – that gorgeous gem of a city nestled on the water and in the shadow of some rather spectacular mountains. There is something nearly spellbinding about this clean, efficient northern city, something in the air that seems to say, “slow down and consider the world around you.” In short, it is the perfect location for TED2015. Many of you will know that TED is dedicated to “ideas worth spreading,” but this year, IBM has c




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