Taking a brief break from my break from discussing Social Media to post about this good slide deck from IBM about Social Media and how NOT to use it. The presentation sites more than a dozen examples of how companies have blundered on the web, but my favorite is definitely Ryanair’s press release stating “Ryanair can confirm that a Ryanair staff member did engage in a blog discussion. It is Ryanair policy not to waste time and energy in corresponding with idiot bloggers and Ryanair can confirm that it won’t be happening again. Lunatic bloggers can have the blogosphere all to themselves as our people are far too busy driving down the cost of air travel.”
It describes some etiquette in using social media as a business, but these rules also apply to us as individuals. I mention this in response to observing individuals engage in a social media personal assault.
With any form of broadcast communications (media), you should be sensitive to your audience. But with social media, it is even more important because of the broad reach one person can have and the permanence it has. With social media an individual can broadcast their message as widely as a fortune 500 company with a huge marketing budget, and once posted, it cannot be fully removed. It’s a loaded gun. There is no putting the bullet back once the trigger has been pulled. So when it comes to using it, be judicious. A great rule of thumb is to ask yourself if you would have these 4 people read it: your mother, your child, your future employer, and the person it is talking about. If it can pass this test, it is probably good to publish.
When in doubt, leave it out.
Not to be confused with controversy, which can be healthy as it stimulates discussion and protects us from following on blind faith. Don’t be afraid to point it out when “the Emperor has no clothes.”
Breaking News: The Passport Advantage website has been updated!
Thu, Feb 28th 2013 10:11p David Hablewitz In case you hadn’t noticed, the Passport Advantage website has a new look. I have not yet had a chance to explore it in detail. It looks like some (but not all) of the old issues have been cleaned up and it sports the new IBM website skin. I will post a more detailed review later. Meanwhile, take a moment to have a look. For comparison, see my article reviewing it almost 2 years ago. I’m anxious to see what was done that took 2 years of business justification and web development to [read] Keywords: ibm
IBM announces MobileFirst and partnership with AT&T
Tue, Feb 26th 2013 11:14a David Hablewitz News sources are reporting the new announcement of IBM MobileFirst solutions portfolio. This is big because, unlike other players in this market, IBM is the leader in remaining device agnostic in the BYOD (bring your own device) business world. Mobile technology is blurring the lines between consumer and business tools. There is no doubt in my mind as I watch my 13-year-old daughter do 90% of her computer-related activities on her smartphone that this is the destiny of technology. It is [read] Keywords: ibm
Putting Social Media to the test: Face-to-face vs. Online
Thu, Feb 14th 2013 3:11p David Hablewitz Which delivery method do you think has the greatest impact: Face-to-face, telephone, or online? Certainly face-to-face allows you to deliver the most personal message, but the web allows for a much broader reach. Phone calls are somewhere in between. So here is the challenge…
I am a firm believer in charity. I feel it is important to give back to the community. Over the years I have been helping with the YMCA Partners With Youth (PWY) campaign. This fund provides scholarships to families [read] Keywords: connections
Doing well or not, it’s all about attitude.
Tue, Feb 12th 2013 7:11p David Hablewitz I first posted this in my status on Facebook. But the comments that followed my post made me realize this is relevant to a broader audience, so I will share it again here.
These people on the Carnival cruise adrift in the Gulf of Mexico are complaining because they have no air conditioning, no lights, no flushing toilets, limited hot and cold food, stuck in close quarters with a bunch of people they don’t know. Some are sleeping in tents outside because it’s so hot. Funny. We h [read] Keywords: facebook
Passport Advantage Revisited 2 years later…
Thu, Jan 31st 2013 6:12a David Hablewitz In August 2011 I posted an article giving a detailed analysis of the design of the IBM Passport Advantage website. That article received a great deal of attention, not only from the Lotus user community, but also from executives at IBM. I was even contacted by the person who oversaw the team responsible for the site. Finally, I thought, we would see some relief in our pain dealing with this website.
It’s nearly 2 years later. There have been some changes to the IBM websites, but Pas [read] Keywords: ibm