Taking a brief break from my break from discussing Social Media to post about this good slide deck from IBM about Social Media and how NOT to use it. The presentation sites more than a dozen examples of how companies have blundered on the web, but my favorite is definitely Ryanair’s press release stating “Ryanair can confirm that a Ryanair staff member did engage in a blog discussion. It is Ryanair policy not to waste time and energy in corresponding with idiot bloggers and Ryanair can confirm that it won’t be happening again. Lunatic bloggers can have the blogosphere all to themselves as our people are far too busy driving down the cost of air travel.”
It describes some etiquette in using social media as a business, but these rules also apply to us as individuals. I mention this in response to observing individuals engage in a social media personal assault.
With any form of broadcast communications (media), you should be sensitive to your audience. But with social media, it is even more important because of the broad reach one person can have and the permanence it has. With social media an individual can broadcast their message as widely as a fortune 500 company with a huge marketing budget, and once posted, it cannot be fully removed. It’s a loaded gun. There is no putting the bullet back once the trigger has been pulled. So when it comes to using it, be judicious. A great rule of thumb is to ask yourself if you would have these 4 people read it: your mother, your child, your future employer, and the person it is talking about. If it can pass this test, it is probably good to publish.
When in doubt, leave it out.
Not to be confused with controversy, which can be healthy as it stimulates discussion and protects us from following on blind faith. Don’t be afraid to point it out when “the Emperor has no clothes.”
IBM Connect 2014 Session Selection: First round posted, setting the tone
Thu, Nov 21st 2013 5:14a David Hablewitz If you submitted an abstract for IBM Connect 2014, Look here to see if yours has already been chosen.
If you are attending IBM Connect 2014, this will give you a taste of what to expect at the conference.
Some of the selections are no surprise. Mat Newman, with his new role at IBM; Gabriella Davis and Chris Miller will be talking about SAML, a big deal for integrating any cloud services with single sign-on; Wes Morgan has two sessions already on the list; Ed Brill will be there to talk about [read] Keywords: connections
Grand Canyon is Temporarily Open for 7 Days
Sat, Oct 12th 2013 8:14p David Hablewitz Permits issued to people to navigate the Colorado River through the Grand Canyon are once again being honored, at least for the next 7 days. Thank you to everyone who helped right this injustice. The Governor of Arizona offered to have her state pick up the tab to keep Grand Canyon National Park open for the next 7 days and the park service finally accepted the offer. This is great news. Please join me in taking a moment to thank the following people:
Arizona Governor Jan Brewer Twitter: @ [read] Keywords: email
1200 people still in Grand Canyon National Park. And doing just fine.
Fri, Oct 4th 2013 2:11p David Hablewitz Rafters waiting and hoping they may still get on the river. (photo by Tom Martin)
To my government representatives at all levels:
There are currently over 1200 people in the Grand Canyon National Park, rafting the river right now.
In the heat of all that is going on with the Federal government shutdown, there is one thing that is happening that just makes no sense. I know there are many people severely impacted by this, but in one case actions are actually being taken that are using more reso [read] Keywords:
Breaking News: The Passport Advantage website has been updated!
Thu, Feb 28th 2013 10:11p David Hablewitz In case you hadn’t noticed, the Passport Advantage website has a new look. I have not yet had a chance to explore it in detail. It looks like some (but not all) of the old issues have been cleaned up and it sports the new IBM website skin. I will post a more detailed review later. Meanwhile, take a moment to have a look. For comparison, see my article reviewing it almost 2 years ago. I’m anxious to see what was done that took 2 years of business justification and web development to [read] Keywords: ibm