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Social Media 101: Social Media Disasters (be careful with that keyboard, it’s loaded)
David (The Notes Guy In Seattle)    

Taking a brief break from my break from discussing Social Media to post about this good slide deck from IBM about Social Media and how NOT to use it.  The presentation sites more than a dozen examples of how companies have blundered on the web, but my favorite is definitely Ryanair’s press release stating “Ryanair can confirm that a Ryanair staff member did engage in a blog discussion.  It is Ryanair policy not to waste time and energy in corresponding with idiot bloggers and Ryanair can confirm that it won’t be happening again.  Lunatic bloggers can have the blogosphere all to themselves as our people are far too busy driving down the cost of air travel.”

It describes some etiquette in using social media as a business, but these rules also apply to us as individuals.  I mention this in response to observing individuals engage in a social media personal assault.

With any form of broadcast communications (media), you should be sensitive to your audience.  But with social media, it is even more important because of the broad reach one person can have and the permanence it has.  With social media an individual can broadcast their message as widely as a fortune 500 company with a huge marketing budget, and once posted, it cannot be fully removed.  It’s a loaded gun.  There is no putting the bullet back once the trigger has been pulled.  So when it comes to using it, be judicious.  A great rule of thumb is to ask yourself if you would have these 4 people read it:  your mother, your child, your future employer, and the person it is talking about.  If it can pass this test, it is probably good to publish.

When in doubt, leave it out.
Not to be confused with controversy, which can be healthy as it stimulates discussion and protects us from following on blind faith.  Don’t be afraid to point it out when “the Emperor has no clothes.”

Check out other related slide decks from IBM at http://www.slideshare.net/HorizonWatching/social-media-101-social-media-disasters




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http://thenotesguyinseattle.com/2011/12/22/social-media-disasters-2/
Dec 22, 2011
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Recent Blog Posts
99


SmartCloud Tip #04: Special considerations for Soft Deletions with MMR
Sat, Mar 15th 2014 6:12p   David Hablewitz
The SmartCloud administration panel has a setting for how long deleted messages are in the trash.  From the administration screen, in the left navigation click on IBM SmartCloud Notes, Click Account Settings… Click Email Management. This setting overrides the setting in the database properties – advanced tab – soft deletions. However… If your users are using Managed Mail Replicas (MMR), then they have a local replica and the Notes client will still process soft de [read] Keywords: acl admin administration ibm notes notes client database email properties server
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Wealth is not measured by how much you have, but by how much you give
Thu, Mar 13th 2014 11:12p   David Hablewitz
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SmartCloud Tip #03: Important Details to Setting the ACL on your Mail Files
Tue, Mar 4th 2014 5:14a   David Hablewitz
When you move to SmartCloud Notes, you get many great benefits, but of course there are a few tradeoffs.  One of those is giving up Manager access to the mail files.  Whether you’re the mail file owner or the system administrator, the best access you’ll ever have is Editor.  And unless you explicitly configure it otherwise, by default only the mail file owner will have any access at all. This is actually great for enforcing best practices. Users should never have more than editor [read] Keywords: acl admin agent ibm notes application applications bug database server
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iSecurity hole is not so good
Tue, Feb 25th 2014 5:12a   David Hablewitz
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Sun, Feb 23rd 2014 11:11p   David Hablewitz
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Computer gaming companies are choosing IBM over Amazon
Sun, Feb 16th 2014 10:12p   David Hablewitz
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188


SmartCloud Tip #02: Best Practices to get mail files ready to move to SmartCloud
Thu, Feb 13th 2014 11:12p   David Hablewitz
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261


Quick Tip: Fix for unexplainable common crashes of Lotus Notes 8.x with Eclipse
Thu, Feb 13th 2014 5:11a   David Hablewitz
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227


IBM published list of business partners certified in SmartCloud mail onboarding
Fri, Feb 7th 2014 5:12a   David Hablewitz
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216


Connectosphere 2014 Final Day: GURUpalooza!, Ask the Product Managers, Ask the Developers sessions
Wed, Feb 5th 2014 11:10p   David Hablewitz
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