Good morning from Orlando. It's always disorienting to be in these hotels when it's not Lotusphere. Today at the Dolphin, some sales meeting is wrapping up. The attendees do not seem demographically to match Lotusphere...
...but that will all start changing today. And in 24-36 hours, I know I'll be in the zone, with thousands of my closest friends and colleagues.
There is a lot of exciting news and innovation coming in the next week at Lotusphere and IBM Connect 2012. Obviously I'm not here to write the spoilers blog. What I do want to do is address a word I have heard frequently in the last few days, and that's "Vulcan". Specifically, IBM Project Vulcan, which we announced as a blueprint previously at Lotusphere. It seems, from the topics I've been given for some of my 1:1 meetings next week, that many are looking for us to answer the question of "what have you done with Vulcan?" or "when can I buy Vulcan?" or "is Leonard Nimoy the guest speaker?" (I have no idea about the last one, I never find out in advance).
I have often said in these pages that "branding is the hardest part of marketing." What has always struck me as funny is how our codenames, often never intended to be externally visible, become so successful--disproportionately so. When I say Domino, or Hannover, or Bluejay, or Shimmer...many of you recognize these codenames, one of which even eventually became the product name. This was always the risk with "IBM Project Vulcan", is that within a short period of time, we started getting questions of "when is Vulcan shipping?" "What product does Vulcan replace?" In the end, a codename can create confusion, as much as it creates a unifying concept or theme.
So, at Lotusphere 2012, where is IBM Project Vulcan? The answer: It's everywhere. It's in Notes/Domino "Next". It's in Connections "Next". It's in LotusLive "Next". It's in LotusLive Symphony. It's in the Social Business Toolkit. The concepts we laid out for Project Vulcan -- convergence, integration, innovation, opportunity -- have been applied and baked into the new versions of these products, all of which will be prominently featured (and heavily demonstrated!) in the Lotusphere Opening General Session. The blueprint has become its real thing, something you can and will deploy in 2012, almost regardless of your entry point into IBM Collaboration Solutions.
You probably won't hear the word "Vulcan" much anymore, though. It's time to stop talking about a conceptual blueprint and start talking about the implementation. The impressive aspect of that blueprint is that it established a long-term view of how to evolve our solutions to be the best-in-class social business tools. This year's releases, and even those beyond, will show the strength of that vision. We have taken to heart that "IBM Project Vulcan" will live long within IBM's social business solutions, and prosper.
ICON UK 2014: IBM’s Social Business Transformation
Tue, Sep 16th 2014 7:13a Ed Brill It has been a busy three months since my new position as Vice President, IBM Social Business Transformation was announced. Immediately after starting my new role, I left for Taiwan for a three-week assignment on an IBM Smarter Cities Challenge project team. The philanthropic experience was everything I expected and then some. I returned to the US at a new address - my family had moved to a new home across town, just before my flight to Taipei. The next few weeks were an adjustment - new home, ne [read] Keywords: collaboration
Time running out to enter the IBM Watson Mobile Developer Challenge
Tue, Apr 1st 2014 9:00a Ed Brill In my last blog entry, I covered the announcement of the IBM Watson Mobile Developer Challenge. The Watson Mobile Developer Challenge is designed to catalyze mobile developers to explore the opportunity around mobile cognitive computing - bringing the power of Watson to a smartphone or other mobile device. Entrants submit proposals for mobile apps, and the finalists - to be announced at IBM Impact 2014 - will receive access to IBM Interactive Studios experts and Watson APIs in order to bring the [read] Keywords: ibm
The IBM Watson Mobile Developer Challenge
Mon, Mar 3rd 2014 8:30a Ed Brill IBM CEO Ginni Rometty delivered the Wednesday keynote last week at Mobile World Congress. The speech was wide-ranging and covered a number of key thoughts around data, cloud, and engagement as the three major trends in enterprise technology that will change the way we work. At the conclusion of her speech, Rometty announced the IBM Watson Mobile Developer Challenge, and nominations are now open. What is the IBM Watson Mobile Developer Challenge?The IBM Watson Mobile Developer Challenge will e [read] Keywords: ibm
IBM Connect 2014: IBM MobileFirst report
Thu, Jan 30th 2014 2:20p Ed Brill I'm on my way home from my 18th trip to Orlando in January, leaving behind friends and memories from IBM Connect 2014. This was my first time at the event outside of the brand/division running it, and it definitely felt a little bit different. I didn't know what was being announced or previewed in the general sessions, had no dog of my own in the hunt. Of course, I continue to be enthusiastic about IBM's Collaboration Solutions, but I watched from the perspective more of an alumnus with far l [read] Keywords: collaboration
IBM Connect 2014, PartnerWorld Leadership Conference, Mobile World Congress
Wed, Jan 15th 2014 10:50p Ed Brill What a difference a year makes. It's just over a week away from the start of IBM Connect 2014. Though this will be my 18th time in Orlando in January, my agenda is a bit different this time. My friend David Marshak and I are presenting SB303: The Mobile Enterprise: Business In Motion with IBM MobileFirst on Wednesday, January 29, at 3 PM in Dolphin S. Hemisphere III. It'll be a great session; our goal is to give an overview of all the mobile enterprise tools and capabilities available in th [read] Keywords: ibm
Forbes: IBM’s New ’Presence Zones’ Help Retailers Transform In-Store Experience
Mon, Jan 13th 2014 11:30a Ed Brill At this week's National Retail Federation, IBM is showcasing Presence Zones, a new solution for bringing together in-store and mobile marketing. Combined with our recent acquisition of Xtify, IBM now is offering an extensive set of capabilities for integrated, immersive retail shopping expereinces -- benefitting both consumer and retailer. Mobile and retail has some pretty compelling use cases, basically the mass customization that Lotus CTO John Landry talked about two decades ago is really co [read] Keywords: ibm
IBM 2014 Beacon Awards: Outstanding mobile enterprise solution
Wed, Nov 6th 2013 8:50a Ed Brill Nominations are open until November 15, 2013 for the IBM 2014 Beacon Award for Outstanding mobile enterprise solution: This award recognizes an IBM Business Partner who has helped customers become a mobile enterprise, by providing business-to-employee (B2E) or business-to-consumer/business (B2C/B2B) solutions designed for mobile, first. Nominated solutions will be comprised of IBM MobileFirst solutions, with a primary focus on the MobileFirst platform. IBM offerings that are considered as the [read] Keywords: ibm