Social - tending or form cooperative and interdependent relationships with others.1
By its very nature, the term social implies people. I particularly like this definition of “social” since it is open-ended enough to us to consider “others” as either people or information. After all, in the world of “social software” what we're really discussing here are technologies that foster relationships between people and other people, people and information, and information with other information. Bottom line is that social in business aims to tap into people and the human factors of how work gets accomplished. This is tricky stuff. There are so many subjective factors that a one-size-fits-all approach to social software in the enterprise is virtually impossible. What we can do is look at best practices and figure out if they support the specific business or process we seek to improve and then apply what makes best sense to succeed.
As noted in our first post, enterprises are moving beyond the "it's just a fad" opinion of social software to cautious optimism and beginning to formulate just what social software would look like at their firm and how it can improve business. The fact that social software in each business can mean different things is probably a blessing and a curse. On the one hand it's great to have many options but on the other hand it means more complexity in figuring out which options to implement first or which things will support the firms needs the best.
Understanding which options to pick means having a good idea on how people at the firm work and what tools will help them do their jobs most effectively. Today that's a moving target. With mobile, consumer tools (e.g., Facebook, Google Plus), globalization, telecommuting, and the changing workforces, not only are the lines blurred between work and personal business but also navigating the matrix of different working styles is becoming more difficult to quantify and address. For example, the fact that I’m siting in a café in downtown LA right now while writing this does not mean I am any more or less effective than if I were sitting at a desk in an office building. In other words firms need to address all of these “human” factors to keep up and make a productive working environment.
Since people are vital to social in business we are seeing HR, Operations, and departments other than IT initiating social in business. This makes a lot of sense, considering that we are talking about working with and impacting the culture of the organization and how it works. It also makes sense that parts of the organization dedicated to its culture and operations are very interested in what happens with social technology.
IT has the power to make the enterprise more effective but IT has never been accused of being a social mover or shaker. Rightfully so, IT really should not be in the business of changing corporate working culture; it should be in the business of making sure that people work effectively and securely through the proper use and implementation of tools. IT’s role is to help the human factors side of the business succeed at social in business. This can only be accomplished through planning, implementing, and cooperating with the people parts of the business.
Social software in business isn’t just a matter of “build it and they will come.” Rather, social in business requires first, an understanding of how people work together with others (people and information) to conduct business. Only then can IT implement and create an ecosystem that will support the social business needs most effectively.
Karen is an IT industry research analyst focused on communication, collaboration, content management and social software technologies. She offers over 23 years of hands-on and market expertise to enterprises planning, designing, and deploying shared information systems. You can see more of her thoughts at Karen Hobert's Connecting Dots blog.
Announcing a new version of IQJam
Mon, Nov 26th 2012 9:34a Bruce Elgort We are excited to announce that a new version of our IQJam software for IBM Notes and Domino environments will be released on Monday, December 3rd, 2012. IQJam is powered by IBM's "XPages" technology. Here is what's new in this version:
New Features Added
Added a "Terms and Conditions" page to be displayed and accepted prior to a person using IQJam. Enable this feature in the Control Panel.
Added the ability to have the RSS feeds enabled or disabled.
Added the ability to have the [read] Keywords: domino
Meet Elguji Partner Centric Fusion
Mon, Oct 29th 2012 10:06a Bruce Elgort Elguji is proud to announce that Centric Fusion located in Ontario, Canada is now an authorized Elguji Partner. We have worked with Ryan Hosford, Centric Fusion's President for many years in his various roles with IBM Partners and in the IBM community. We couldn't agree more with as what is stated by one of his customers:
"I have known Ryan for a number of years now and have worked closely with him in the Lotus Notes/Domino spectrum. He balances a level of professionalism with a laid [read] Keywords: domino
IBM's Rational Software Division Chooses Elguji for their "Jazz Plan Jam"
Thu, May 24th 2012 12:32p Bruce Elgort IBM's Rational Software division in cooperation with IBM's developerWorks has selected Elguji's IdeaJam Cloud for their "Jazz Plan Jam". The Plan Jam (https://jazz.ideajam.net) will commence on May 30th, and run through June 6th. Pre-registration is now open.
From the Jazz.net Blog:
Well then, I’m happy to announce our first ever Jazz Plan Jam, which begins on May 30. Together with our developerWorks colleagues, we’re trying something new as part of the planning for our nex [read] Keywords: ibm
Social in Business: Rubber meet Road
Wed, Mar 14th 2012 11:52a Karen Hobert In this next installment of Social in Business we focus on Strategy.
Hopefully the thesis of this post shouldn’t knock your socks off; in a nutshell, businesses need a social software strategy in order for the social in business to be successful at the firm.
Want to reach the holy grail of an e-mail free working environment? In reality what you’ll likely find, especially if you do the strategy legwork, is that the goal is not getting rid of e-mail. Rather, the goal is to [read] Keywords: collaboration
Social in Business: What are we doing here anyway?
Wed, Mar 7th 2012 8:04p Karen Hobert This is the third post in the Top Dog/Elguji Social in Business blog series. The first post was entitled "Social in Business: What we are talking about" and the secon d was entitled "Social in Business: Build it and they will come (?)".
Today we focus on Objectives.
So if you’ve followed my blog (or other similar minded bloggers) you’ve likely come across one of my occasional rants about the pitfalls of buying technology for technology’s sake. This is sort of one [read] Keywords: collaboration
IdeaJam V1.9.1 is now available
Mon, Feb 20th 2012 4:26p Bruce Elgort We are happy to announce that IdeaJam V1.9.1 is now available for download. Elguji customers with active maintenance and support agreements can download this version at http://elguji.com/download. The release notes for IdeaJam V1.9.1 are also available.
We also have evaluation versions of IdeaJam V1.9.1 also available. Interested? Drop me an email or feel free to fill out this short form. [read] Keywords: notes