In this next installment of Social in Business we focus on Technology.
Instead of listing off social business tools and adding color commentary I felt this topic is a good opportunity to talk about the “technology” of Social Technology. Ok, to be a little less pedantic, my main point is that there are many tools that fall into the social technology category and what they service is most important to knowing which tools to deploy in the business. You've heard me preach about not installing technology for technology’s sake and if you been following this series you’ve by now caught on that social in business is not a " build it an they will come" scenario; that it takes time, forethought and concentrated effort to make social solutions a success in the business environment
It makes some sense to address in technological terms what is going on with social tools. Deep down, at it’s core, Social technology, is about communications. How people connect and communicate using electronic devices and networks. The short history goes like this (we’ll start around 1970):
First there was e-mail, which dominated electronic communications since the early 1970’s and still (according to a recent Ipsos/Reuters poll) supports more than 85% of communications world-wide. We’ve all and will likely continue to experience the joys and pain of using e-mail for communication.
As productivity tools and networks improved collaborative tools began to make more sense for doing interactive processes with groups of people.
Then, as networks grew and devices got "smarter" we looked to better forms for real-time communication and collaboration. This movement helped to bring down organizational and operational barriers of time, device, and location.
With improved security and the growth of the Internet the consumerization of electronic communications exploded. This gave us the opportunity to re-design the interfaces for electronic communications allowing us to add on more nuanced personalization.
Social tools are essentially then next evolution of communications with a personalized perspective. I like to think of it as a re-skinning of our communications, giving users a more centralized view of all the events (e.g., messages, data, new information) going on around them as they wish to see it. It's and inside out job rather than and outside in. With new socially enabled interfaces come new technologies like profiles, presence, streams/feeds, and “likes”. In essence, the purpose of social technology (read interfaces) is to act as an aggregator of communications, whether its one to one or broadcasting, text or audio, social tools or streams, social technology is there to help users to communicate in a wide range of modalities.
So what does that mean for social in business? It means that choosing social technology and tools depends heavily on the way the business communicates and how it supports the business’ needs. Savvy companies take time to understand their environment and business needs to identify specific use cases and purposes for the social tools and then assemble accordingly.
The social business tools market is growing rapidly and like many new markets that means it’s dynamic can volatile. It’s a complex equation to decide which tools to deploy. You’ve got a gnarly set of options today:
Cloud or in-house
Hosted dedicated or shared
Consumer (e.g., Facebook or Google+)
Traditional productivity vendors e.g., IBM (Notes+Samtime+Connections) or Microsoft (soupped-up SharePoint)
Cloud-based business solutions like Yammer or Salesforce.com add-ons
Social business solutions such as Jive or SocialText on/off premises
Buying or building will depend on existing tools (read licenses), the firm’s IT environment, the goals for social, risk and business tolerance. These choices can't be made in a vacuum. Decisions are made by understanding how social technology supports business: electronic communication with a personal touch.
Karen is an IT industry research analyst focused on communication, collaboration, content management and social software technologies. She offers over 23 years of hands-on and market expertise to enterprises planning, designing, and deploying shared information systems. You can see more of her thoughts at Karen Hobert's Connecting Dots blog.
Announcing a new version of IQJam
Mon, Nov 26th 2012 9:34a Bruce Elgort We are excited to announce that a new version of our IQJam software for IBM Notes and Domino environments will be released on Monday, December 3rd, 2012. IQJam is powered by IBM's "XPages" technology. Here is what's new in this version:
New Features Added
Added a "Terms and Conditions" page to be displayed and accepted prior to a person using IQJam. Enable this feature in the Control Panel.
Added the ability to have the RSS feeds enabled or disabled.
Added the ability to have the [read] Keywords: domino
Meet Elguji Partner Centric Fusion
Mon, Oct 29th 2012 10:06a Bruce Elgort Elguji is proud to announce that Centric Fusion located in Ontario, Canada is now an authorized Elguji Partner. We have worked with Ryan Hosford, Centric Fusion's President for many years in his various roles with IBM Partners and in the IBM community. We couldn't agree more with as what is stated by one of his customers:
"I have known Ryan for a number of years now and have worked closely with him in the Lotus Notes/Domino spectrum. He balances a level of professionalism with a laid [read] Keywords: domino
IBM's Rational Software Division Chooses Elguji for their "Jazz Plan Jam"
Thu, May 24th 2012 12:32p Bruce Elgort IBM's Rational Software division in cooperation with IBM's developerWorks has selected Elguji's IdeaJam Cloud for their "Jazz Plan Jam". The Plan Jam (https://jazz.ideajam.net) will commence on May 30th, and run through June 6th. Pre-registration is now open.
From the Jazz.net Blog:
Well then, I’m happy to announce our first ever Jazz Plan Jam, which begins on May 30. Together with our developerWorks colleagues, we’re trying something new as part of the planning for our nex [read] Keywords: ibm
Social in Business: Rubber meet Road
Wed, Mar 14th 2012 11:52a Karen Hobert In this next installment of Social in Business we focus on Strategy.
Hopefully the thesis of this post shouldn’t knock your socks off; in a nutshell, businesses need a social software strategy in order for the social in business to be successful at the firm.
Want to reach the holy grail of an e-mail free working environment? In reality what you’ll likely find, especially if you do the strategy legwork, is that the goal is not getting rid of e-mail. Rather, the goal is to [read] Keywords: collaboration
Social in Business: What are we doing here anyway?
Wed, Mar 7th 2012 8:04p Karen Hobert This is the third post in the Top Dog/Elguji Social in Business blog series. The first post was entitled "Social in Business: What we are talking about" and the secon d was entitled "Social in Business: Build it and they will come (?)".
Today we focus on Objectives.
So if you’ve followed my blog (or other similar minded bloggers) you’ve likely come across one of my occasional rants about the pitfalls of buying technology for technology’s sake. This is sort of one [read] Keywords: collaboration
IdeaJam V1.9.1 is now available
Mon, Feb 20th 2012 4:26p Bruce Elgort We are happy to announce that IdeaJam V1.9.1 is now available for download. Elguji customers with active maintenance and support agreements can download this version at http://elguji.com/download. The release notes for IdeaJam V1.9.1 are also available.
We also have evaluation versions of IdeaJam V1.9.1 also available. Interested? Drop me an email or feel free to fill out this short form. [read] Keywords: notes