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“Last Chance” for Something I’ve Already Booked
Gregg Eldred    

I never seem to really understand the need for a “last chance” e-mail, one that should never have been sent. For example:

Connect13

The reservations system knows that I am registered for this event. It also knows that I have exercised an option to have a discount applied to the registration. The reservations system knows all of this and more about me. Yet, some other system feels it’s important to remind me of an action that I have already performed.

I really don’t understand.

Oh, I’m certain someone will point out to me that there are two/three/hundred’s of systems that handle a conference and it’s reservations systems. That, perhaps, none of those systems talk to one another. If that is the case, it strikes me as very odd, considering how “silos” are bad. It’s funny that not one of those systems could spit out a “confirmed reservations” list and another system compare that output to a “who has attended in the past but not yet registered” list. The result could be a better mailing. That same process could feed the next day’s telemarketing campaign, so that registered attendees are not bothered by some nut trying to sell something that has already been purchased.

Which brings me to my final issue:

Connect13-2

What the heck is this? Still a work-in-progress?

I understand that this is not a site that is run or maintained by the conference organizer, however it is a representation of your organization. Further, the running of the site and all of its content must have your approval, after all, it is using your name, your conference name, and your logo.

Regardless of the number of pestering e-mails and calls and the “still in progress” landing page, I will be attending Lotusphere Connect 2013. I hope to see you there.




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http://geldred.com/2012/12/12/last-chance-for-something-ive-already-booked/
Dec 12, 2012
44 hits



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Connect 2014: MailNext-Screenshots and Thoughts
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