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Not Surprising
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Social in Business: The Technology of Being Social
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Social in Business: Rubber meet Road
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Enterprise Social Networking is More Than Facebook Behind a Firewall
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Social in Business: What are we doing here anyway?
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Oliver Marks, ZDNet: It's the People, Stupid
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Social in Business: Build it an they will come (?)
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Top 10
Enterprise Social Networking is More Than Facebook Behind a Firewall
Thu, Mar 8th 2012 160
Not Surprising
Wed, Apr 4th 2012 105
Social in Business: What are we doing here anyway?
Thu, Mar 8th 2012 103
Social in Business: Rubber meet Road
Fri, Mar 16th 2012 100
Social in Business: The Technology of Being Social
Tue, Apr 3rd 2012 97
Oliver Marks, ZDNet: It's the People, Stupid
Fri, Mar 2nd 2012 93
IBM's Social Business Gambit - What do I think?
Thu, Feb 2nd 2012 89
Social in Business: Build it an they will come (?)
Tue, Feb 28th 2012 80
Social in Business: What we are talking about
Mon, Feb 20th 2012 79
IBM's Social Business Gambit
Wed, Jan 25th 2012 75


Social in Business: What we are talking about
   

For the last 6 months I’ve been having regular discussions with Bruce Elgort on the subject of Social Software in business. Bruce is in the business of helping companies collect and build ideas. The firm he co-founded, Elguji, is, as the web site masthead says, “Helping Companies Innovate” by offering tools (such as its best-selling IdeaJam) that facilitate collaboration to effectively bring new ideas to market. Together we’ve been looking at the ins-an-outs of deploying social media in a business environment and the earmarks of success. Long story short, we decided to put some of our thoughts down in prose and broadcast it to our readers in a series of blog posts on Social in Business.

Just to be clear, you may have read my recent posts about IBM’s Social Business Gambit and my thoughts about IBM’s new social approach to the collaboration and communications market. These posts are not about that, instead, they are focused on approaches and strategies that businesses can develop as they explore social media in the business environment.

Social in Business Today

Enterprise IT is beginning to move into a formulation phase in the evolution of social tools in business. Recent presentations by research analysts (e.g., Gartner, Forester) and vendors (e.g., IBM) are moving from the question of “What is Social?” to the discussion of “Strategies for Social.” This new conversation indicates that customers are looking beyond the fad and considering how social within the organization might impact them. The perspective is also shifting from external to internal social. If we were to poll most executives on what social is we'd likely get more of an external facing response, such as “brand building” or “customer interfacing”. But as Gartner points out in a recent webinar, “Taking a Strategic Approach Social Media”, there are at least 6 opportunities for what Gartner calls Mass Collaboration by using social inside the business. That list includes:
  • Collective intelligence
  • Expertise location
  • Interest cultivation
  • Relationship leverage
  • Flash coordination
  • Emergent structures
Gartner also notes that oftentimes when a firm engages in social initiatives, the projects typically take advantage of more than one of these opportunities. Rightfully so, once tools are in place for doing one thing they invariably support other activities. The trick is to identify the most valuable opportunities for the firm and foster their success.

The Mission: Build a Strategy

Agility and versatility in IT environment is the new mission of the IT Operations Manager who is becoming more a solutions architect than an implementer. IBM’s last three annual CIO studies note that along with cost savings innovation is a priority for most organizations. So cost saving and innovation are not mutually exclusive. CIOs see IT delivery as having it all. As Bruce asked me how does the director of it operations do it? How do they keep up?

Overall managers, business and IT, need to consider all the options for social in the business and design a strategy to be successful within the parameters of their business. A strategy will help the organization to understand what needs to be done, how to choose the technologies it will deploy, and guide decision-making. In agile companies strategies are organic and evolve informing modifications while the firm’s needs change. Strategies also serve as an anchor for making sound decisions. If certain assumptions and rational were used to make one decision they can likely be used or modified for future decisions.

More to Come…

We’ll be posting more of these types of topics in the upcoming weeks. We hope these blogs will get you thinking more about the things that we are concerned about. We think the tactical and strategic market knowledge of Elguji and Top Dog is a great combination to help you to kick-start your social in business strategies.

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http://khobert.blogspot.com/2012/02/social-in-business-what-we-are-talking.html
Feb 20, 2012
80 hits



Recent Blog Posts
105


Not Surprising
Wed, Apr 4th 2012 6:24p   Karen Hobert
Consumers really do care about their privacy, according to a Consumer Reports survey: According to a Consumer Reports press release, the national survey found that 71% of respondents said they were very concerned about companies selling or sharing their information about them without their permission. Another 65% of smartphone owners don't like that apps can access their contacts, photos, locations and other data without permission from them. Who knew? ;-) [read] Keywords: blogger
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Social in Business: The Technology of Being Social
Tue, Apr 3rd 2012 10:03a   Karen Hobert
In this installment of the social in Business we address the Technology of Social in business. Rather than rattling off the current social tools market with my color commentary, I felt this topic is a good opportunity to talk about the “technology” of Social Technology. My main point is that there are many tools that fall into the social technology market category. The social capabilities that each tool supports are key to knowing which tools to deploy in the business. You've by now likely [read] Keywords: collaboration connections ibm lotus notes blogger facebook google microsoft mobile security sharepoint
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Fri, Mar 16th 2012 11:44a   Karen Hobert
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Thu, Mar 8th 2012 1:04p   Karen Hobert
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Social in Business: What are we doing here anyway?
Thu, Mar 8th 2012 11:04a   Karen Hobert
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93


Oliver Marks, ZDNet: It's the People, Stupid
Fri, Mar 2nd 2012 1:24p   Karen Hobert
Another point of view on the people factor of social (or collaboration) in enterprise: There’s plenty of great online and mobile technology available across a wide range of price points for small & medium businesses right up to global enterprises, but none of them will be of much use without successfully motivating your prospective participants to start interacting through these channels Read full article here: http://www.zdnet.com/blog/collaboration/its-the-people-stupid/2361 [read] Keywords: collaboration blogger enterprise mobile
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Social in Business: Build it an they will come (?)
Tue, Feb 28th 2012 6:04p   Karen Hobert
This is the second post in the Top Dog/Elguji Social in Business blog series. Today we focus on people. Social - tending or form cooperative and interdependent relationships with others.1 By its very nature, the term social implies people. I particularly like this definition of “social” since it is open-ended enough to us to consider “others” as either people or information. After all, in the world of “social software” what we're really discussing here are technologies that foster r [read] Keywords: blogger enterprise facebook google mobile office social software




80


Social in Business: What we are talking about
Mon, Feb 20th 2012 3:43p   Karen Hobert
For the last 6 months I’ve been having regular discussions with Bruce Elgort on the subject of Social Software in business. Bruce is in the business of helping companies collect and build ideas. The firm he co-founded, Elguji, is, as the web site masthead says, “Helping Companies Innovate” by offering tools (such as its best-selling IdeaJam) that facilitate collaboration to effectively bring new ideas to market. Together we’ve been looking at the ins-an-outs of deploying social media in [read] Keywords: collaboration ibm notes blogger enterprise ideajam server social software
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IBM's Social Business Gambit - What do I think?
Thu, Feb 2nd 2012 1:43p   Karen Hobert
In my last post I outlined what I consider IBM’s Social Business gambit coming out of the Lotusphere/Connect 2012 conference this month. But I really didn't get into my opinions whether I think it will work. So, here goes... Am I buying it?Yes, the message. The IBM Social Business gambit and re-brand away from the Lotus marque is primarily a marketing message. Overall IBM clearly articulated and streamlined its message on the communications/collaboration tools market. I think this is a very g [read] Keywords: collaboration connections domino ibm lotus lotusphere notes blogger development eclipse enterprise google microsoft oracle social software
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IBM's Social Business Gambit
Wed, Jan 25th 2012 3:23p   Karen Hobert
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