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Not Surprising
Wed, Apr 4th 2012 136
Social in Business: The Technology of Being Social
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Social in Business: Rubber meet Road
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Enterprise Social Networking is More Than Facebook Behind a Firewall
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Social in Business: What are we doing here anyway?
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Oliver Marks, ZDNet: It's the People, Stupid
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Social in Business: Build it an they will come (?)
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Top 10
Enterprise Social Networking is More Than Facebook Behind a Firewall
Thu, Mar 8th 2012 515
Social in Business: Rubber meet Road
Fri, Mar 16th 2012 157
Social in Business: What are we doing here anyway?
Thu, Mar 8th 2012 155
Oliver Marks, ZDNet: It's the People, Stupid
Fri, Mar 2nd 2012 153
Social in Business: The Technology of Being Social
Tue, Apr 3rd 2012 147
Not Surprising
Wed, Apr 4th 2012 136
Social in Business: Build it an they will come (?)
Tue, Feb 28th 2012 130
IBM's Social Business Gambit
Wed, Jan 25th 2012 128
IBM's Social Business Gambit - What do I think?
Thu, Feb 2nd 2012 124
Killing the Killer App
Wed, Dec 14th 2011 119


Social in Business: Rubber meet Road
   

In this next installment of Social in Business we focus on Strategy.

Hopefully the thesis of this post shouldn’t knock your socks off; in a nutshell, businesses need a social software strategy in order for the social in business to be successful at the firm.
Want to reach the holy grail of an e-mail free working environment? In reality what you’ll likely find, especially if you do the strategy legwork, is that the goal is not getting rid of e-mail. Rather, the goal is to improve e-mail usage so that it is not a drag on productivity. And yes, social tools can help with that. That goal, however, will never be achieved unless the firm puts in place a strategy with plans and guidelines for effectively mitigating e-mail stresses through social tools.

By strategy I mean a well-considered plan for selecting, deploying, managing, and educating users on the technology that will support social working activities. Social software options (e.g., vendors, tools, cloud, on-premise) options can become overwhelming very quickly. A good strategy considers the different options, how the business works, and then gauges success through identifiable metrics and milestones. It also means doing a fair amount of homework on the technology state, corporate governance, internal communications, cost factors, and operational requirements for deploying different options. Assessing this information and building a strategy that addresses these factors of the business not only aids in making decisions but also helps to identify viable solutions and (hopefully) documents the rationale for those decisions.

Why is this necessary? Because, like anything else in business, times and technology change. If the firm knows why it chose something in the first place, and documented what was successful and what failed, it will be a lot easier to modify and keep up with new trends as they come along. For example, knowing why the firm chose an on-premise solution over cloud-based solution is valuable information, especially if the reasons, cost, and rationale for that choice are documented and the plan is clearly defined on paper. It becomes much easier to recalibrate choices or make changes should a compelling reason for one choice become obsolete. Going back to the example, subsequent network upgrades might cloud-based solutions easier to support and more cost effective, hence the firm can quickly revisit the old rationale and decide if it applies any longer.

Strategies also help to communicate to the business and executives the nature of social software and that it takes time for success. Documenting the plan for development, deployment, and success metrics for social in business helps non-technical colleagues understand the cultural and working shifts that come with social software. It becomes much easier for the business to support new technology efforts if they know what to expect and when.

We all know that a good strategy and plan makes life easier with fewer gotchas when it comes to deployment. It can be hard to reign in enthusiasm for something new that will solve the “big” issues, but it’s worth the effort to take the time for strategy. No matter what the strategy is, the firm is better off with one. Even if the strategy is to let things grow organically and ad hoc, at least the consideration of the risks have been addressed, communicated and documented. What’s not to like about that?

Social in Business Series

Part 1 - What we are talking about
Part 2 - Build it and they will come (?)
Part 3 - What are we doing here anyway?

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http://khobert.blogspot.com/2012/03/social-in-business-rubber-meet-road.html
Mar 16, 2012
158 hits



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136


Not Surprising
Wed, Apr 4th 2012 6:24p   Karen Hobert
Consumers really do care about their privacy, according to a Consumer Reports survey: According to a Consumer Reports press release, the national survey found that 71% of respondents said they were very concerned about companies selling or sharing their information about them without their permission. Another 65% of smartphone owners don't like that apps can access their contacts, photos, locations and other data without permission from them. Who knew? ;-) [read] Keywords: blogger
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Tue, Apr 3rd 2012 10:03a   Karen Hobert
In this installment of the social in Business we address the Technology of Social in business. Rather than rattling off the current social tools market with my color commentary, I felt this topic is a good opportunity to talk about the “technology” of Social Technology. My main point is that there are many tools that fall into the social technology market category. The social capabilities that each tool supports are key to knowing which tools to deploy in the business. You've by now likely [read] Keywords: collaboration connections ibm lotus notes blogger facebook google microsoft mobile security sharepoint
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Social in Business: Rubber meet Road
Fri, Mar 16th 2012 11:44a   Karen Hobert
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Thu, Mar 8th 2012 1:04p   Karen Hobert
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Social in Business: What are we doing here anyway?
Thu, Mar 8th 2012 11:04a   Karen Hobert
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Fri, Mar 2nd 2012 1:24p   Karen Hobert
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108


Social in Business: What we are talking about
Mon, Feb 20th 2012 3:43p   Karen Hobert
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IBM's Social Business Gambit
Wed, Jan 25th 2012 3:23p   Karen Hobert
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