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Social in Business: What are we doing here anyway?
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Not Surprising
Wed, Apr 4th 2012 43
Social in Business: What are we doing here anyway?
Thu, Mar 8th 2012 41
Enterprise Social Networking is More Than Facebook Behind a Firewall
Thu, Mar 8th 2012 35
Social in Business: What we are talking about
Mon, Feb 20th 2012 31
IBM's Social Business Gambit - What do I think?
Thu, Feb 2nd 2012 30
Social in Business: Rubber meet Road
Fri, Mar 16th 2012 29
Oliver Marks, ZDNet: It's the People, Stupid
Fri, Mar 2nd 2012 24
Social in Business: Build it an they will come (?)
Tue, Feb 28th 2012 23
Social in Business: The Technology of Being Social
Tue, Apr 3rd 2012 23
IBM's Social Business Gambit
Wed, Jan 25th 2012 22


Killing the Killer App
   

Here we go again...

The CEO of Atos, Thierry Breton,  made recent tech headlines for taking the radical position to ban email at his firm.

I can't help but feel jaded skepticism every time I hear the media exploit this conversation missing the most important point: in business, email is strategic. Email is a vital part of how many organizations communicate internally as well as with clients, customers, partners, and suppliers. We've come to rely on email so much in business that I've had CIOs tell me that they could live without the phone system longer than without the email system. 

And we've heard it all. The horror stories of bloated email databases, inboxes that overwhelm users, the horrific ways that email interfaces support collaboration, etc. Rightfully so, users and managers are fed up with all of these issues. 

Breton estimates that only 10% of the 200 messages his employees receive on an average day are useful, and that 18% is spam. Managers spend between 5 and 20 hours a week reading and writing e-mails, he says.
A tool that was built to improve productivity has become, perceived or otherwise, a drain on time and resources. A tool that too many of us turn to for all our communication out of convenience rather than how well it is suited to what we need to communicate. Face it, for all the problems, email is generally reliable, personal, familiar, and crosses organizational as well as technical boundaries so users don't have to.

So the headline making comments, e.g., "Should we ban email in the workplace?," do just that, get  our attention. But the Atos approach is much more level-headed than the headlines will have you believe. It is one of careful and strategic thought about how we communicate in the workplace.

As email radical thinkers point out that turning off email isn't as easy as flipping a switch or declaring it dead. It is, however, possible to reduce our dependence on email and modify our email behavior so that it remains a useful tool rather than a burden. This weaning can't be done overnight, as Mr. Price, a representative of Atos, admits in a Pat Morrison interview on KPCC:

The original announcement goes back to earlier this year. There were studies done at the time that measured the number of emails that passed between people at that time...to identify the bad behaviors and try to cut those out and improve the way we work...to begin to introduce a rage of tools...that allow people to communicate.

Improving how people communicate, and how email is used in the workplace, requires a strategy. Understanding how employees communicate and collaborate is key to building out a communications and collaboration infrastructure to support the different ways that people communicate. It's not a bout finding a new tool to replace the old one. Mr. Price points out:

A lot of people ask is this about the movement of one technology to another technology? What it is about is finding the right communication medium for the type of communication you want to undertake.

There at better alternatives to using email for different types of communicant and collaboration. companies need to understand how their workers communicate, have a plan, build the infrastructure, and put the support in place for its users. Only then will email be useful and not a burden.

Of course there are many of us for whom this conversation isn't new. But it seems we continue to focus on finding a killer for the "killer app" when what we really need is a strategy for offering the "right communication medium for the type of communication [we] want to undertake."


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http://khobert.blogspot.com/2011/12/killing-killer-app.html
Dec 14, 2011
19 hits



Recent Blog Posts
43


Not Surprising
Wed, Apr 4th 2012 6:24p   Karen Hobert
Consumers really do care about their privacy, according to a Consumer Reports survey: According to a Consumer Reports press release, the national survey found that 71% of respondents said they were very concerned about companies selling or sharing their information about them without their permission. Another 65% of smartphone owners don't like that apps can access their contacts, photos, locations and other data without permission from them. Who knew? ;-) [read] Keywords: blogger
23


Social in Business: The Technology of Being Social
Tue, Apr 3rd 2012 10:03a   Karen Hobert
In this installment of the social in Business we address the Technology of Social in business. Rather than rattling off the current social tools market with my color commentary, I felt this topic is a good opportunity to talk about the “technology” of Social Technology. My main point is that there are many tools that fall into the social technology market category. The social capabilities that each tool supports are key to knowing which tools to deploy in the business. You've by now likely [read] Keywords: collaboration connections ibm lotus notes blogger facebook google microsoft mobile security sharepoint
29


Social in Business: Rubber meet Road
Fri, Mar 16th 2012 11:44a   Karen Hobert
In this next installment of Social in Business we focus on Strategy. Hopefully the thesis of this post shouldn’t knock your socks off; in a nutshell, businesses need a social software strategy in order for the social in business to be successful at the firm. Want to reach the holy grail of an e-mail free working environment? In reality what you’ll likely find, especially if you do the strategy legwork, is that the goal is not getting rid of e-mail. Rather, the goal is to improve e-mail usa [read] Keywords: blogger development network social software
35


Enterprise Social Networking is More Than Facebook Behind a Firewall
Thu, Mar 8th 2012 1:04p   Karen Hobert
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41


Social in Business: What are we doing here anyway?
Thu, Mar 8th 2012 11:04a   Karen Hobert
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24


Oliver Marks, ZDNet: It's the People, Stupid
Fri, Mar 2nd 2012 1:24p   Karen Hobert
Another point of view on the people factor of social (or collaboration) in enterprise: There’s plenty of great online and mobile technology available across a wide range of price points for small & medium businesses right up to global enterprises, but none of them will be of much use without successfully motivating your prospective participants to start interacting through these channels Read full article here: http://www.zdnet.com/blog/collaboration/its-the-people-stupid/2361 [read] Keywords: collaboration blogger enterprise mobile
23


Social in Business: Build it an they will come (?)
Tue, Feb 28th 2012 6:04p   Karen Hobert
This is the second post in the Top Dog/Elguji Social in Business blog series. Today we focus on people. Social - tending or form cooperative and interdependent relationships with others.1 By its very nature, the term social implies people. I particularly like this definition of “social” since it is open-ended enough to us to consider “others” as either people or information. After all, in the world of “social software” what we're really discussing here are technologies that foster r [read] Keywords: blogger enterprise facebook google mobile office social software




31


Social in Business: What we are talking about
Mon, Feb 20th 2012 3:43p   Karen Hobert
For the last 6 months I’ve been having regular discussions with Bruce Elgort on the subject of Social Software in business. Bruce is in the business of helping companies collect and build ideas. The firm he co-founded, Elguji, is, as the web site masthead says, “Helping Companies Innovate” by offering tools (such as its best-selling IdeaJam) that facilitate collaboration to effectively bring new ideas to market. Together we’ve been looking at the ins-an-outs of deploying social media in [read] Keywords: collaboration ibm notes blogger enterprise ideajam server social software
30


IBM's Social Business Gambit - What do I think?
Thu, Feb 2nd 2012 1:43p   Karen Hobert
In my last post I outlined what I consider IBM’s Social Business gambit coming out of the Lotusphere/Connect 2012 conference this month. But I really didn't get into my opinions whether I think it will work. So, here goes... Am I buying it?Yes, the message. The IBM Social Business gambit and re-brand away from the Lotus marque is primarily a marketing message. Overall IBM clearly articulated and streamlined its message on the communications/collaboration tools market. I think this is a very g [read] Keywords: collaboration connections domino ibm lotus lotusphere notes blogger development eclipse enterprise google microsoft oracle social software
22


IBM's Social Business Gambit
Wed, Jan 25th 2012 3:23p   Karen Hobert
Although I did not attend the IBM Lotusphere 2012 and Connect 2012 events in Orlando last week, I managed to wake up early enough (I'm in California) to watch the Opening General Session (OGS) and Keynote live-streams. These main "messaging" sessions are IBM's opportunity to tell its customer and partner base how it sees the current communication/collaboration/productivity IT market and what IBM plans to do about it. Largely the message includes a resolute - and not unexpected - re-branding [read] Keywords: collaboration connections domino ibm lotus lotusphere notes quickr xpages applications blogger enterprise exchange exchange integration microsoft mobile sharepoint twitter websphere wiki




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