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What's in a Name?
Karl-Henry Martinsson    

The discussion about the IBM rebranding of different products, including removing "Lotus" from a number of products, have me got thinking. What is really in a name? Well, a product name is really not that different from a person name. We have a firstname/surname which is our identity, and a lastname/family which indicate what family or group we belong to. In some cultures the family name is listed first, but the idea is the same. Sometimes we also have a nickname that we are know as, or that our friends call us.

When a woman get married, she often takes the family name of her husband, or combine her family name with his. Jane Doe becomes Jane Smith or even Jane Doe-Smith. A product is often named the same way. Lotus Notes, Lotus Domino, Lotus Sametime. When IBM took over ("married") Lotus, eventually the name became "IBM Lotus Notes, IBM Lotus Domino, etc. We continued using the "nicknames" Notes, Domino and Sametime, as they are shorter and easier to say/write.

I am sure we all remember when Sametime was renamed "IBM Lotus Instant Messaging" and Quickr was renamed "IBM Lotus Team Workplace". The names were quickly changed back... Not that the names were bad, they actually explained much better the nature of the product. But they were much harder to remember and did not have the familiarity people needed. Compare that with if I would change my son's name from Erik to say Allen (which happens to be his middle name). That would cause a lot of confusion.
And if you dropped the "family name" part ("IBM Lotus"), like we all do in normal conversations, the result did not provide any good branding. "Do you use Instant Messaging?"

Some products have already lost the Lotus part. We now have "IBM Sametime", and at Lotusphere, it was announced that "IBM Docs" is the new name for LotusLive Symphony. I think that is a great name, it explains the product and also have the family name in there. "IBM SmartCloud for Social Business" is a long name for LotusLive, and perhaps not the best name. But I never thought LotusLive was a good name. I know that a few years everything cloud was "Live" (Windows Live, etc), but it felt like just another buzzword.

I understand the need of IBM to group products into different families. That makes sense. But everything does not have to include "Smart". What about simply giving any cloud offering/product a "Cloud" designation? IBM Cloud Docs, IBM Cloud Mail (LotusLive Mail), etc. To me that is a no-brainer.

For the traditional client side products in the Lotus family it is a bit more complicated. We all love the Lotus brand, but it has a somewhat tainted or dated sound these days. It is simply old, and people still think "Lotus 1-2-3" when they hear it. I would have no problem with IBM Notes and IBM Domino. We already have "IBM Xwork Server". What about "IBM Smart Client" (for Notes) and "IBM Smart Server" (for Domino). There, IBM got their Smart-designation, and we got a good descriptive name on the products.

You are welcome, Ed.



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http://www.bleedyellow.com/blogs/texasswede/entry/what_s_in_a_name
Feb 18, 2012
39 hits



Recent Blog Posts
172


We are the IBM Champions
Wed, Dec 3rd 2014 7:39p   Karl-Henry Martinsson
This morning I received a mail from IBM telling me that for the second year I was selected as one of the 96 IBM Champions. Last year I was very surprised to be selected and to be in the company of so many of the experts in the ICS/Lotus community that I for years looked up to […] [read] Keywords: ibm lotus community
223


Happy 25th birthday, Lotus Notes!
Thu, Nov 27th 2014 12:45p   Karl-Henry Martinsson
Today is the 25th birthday of Lotus Notes. It is the program responsible for me moving to the US, as well as being my career for the last close to 18 years. So, as you can see in the picture above, I am toasting this amazing software in IBM blue colors, courtesy of Curaçao Blue. […] [read] Keywords: ibm lotus notes
130


Gone fishing. Or rather gone scuba diving.
Sat, Nov 22nd 2014 1:05p   Karl-Henry Martinsson
I am currently away for a little over a week, taking a vacation in Curaçao. So no technical writing for a little bit. See you in December. [read] Keywords:
217


Free Code – Class to read URL name-value pairs
Thu, Nov 20th 2014 10:28a   Karl-Henry Martinsson
Here is another little code snippet I want to share. I use it all the time in my Lotusscript-based Domino web agents, and I figured that other could benefit from it as well. It is just an easy way to check for and read the name-value pairs (arguments) passed from the browser to the web […] [read] Keywords: domino lotusscript development
187


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Fri, Oct 31st 2014 2:45p   Karl-Henry Martinsson
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Wed, Oct 22nd 2014 8:05a   Karl-Henry Martinsson
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Mon, Oct 13th 2014 9:05a   Karl-Henry Martinsson
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Free Software – Password Reset for Notes/Domino
Wed, Sep 24th 2014 12:41p   Karl-Henry Martinsson
Earlier this year I was asked to research some alternatives for a web-based password reset function at my work. One of the larger support burdens are users who forget the passwords, especially in the first few days after changing it. We have a 90 day password lifespan, then a new password need to be picked. Some […] [read] Keywords: domino notes notesdomino password
77


#ThrowbackThursday – Worst Practives at Connect 2013
Thu, Sep 18th 2014 6:05a   Karl-Henry Martinsson
Paul Mooney and Bill Buchan returns with a brand new Worst Practices at IBM Connect 2013. This session alone is almost worth the cost to attend Lotusphere/Connect/ConnectED. There is a slight skip towards the end, when I had to switch batteries. Otherwise you have the whole session, including the warm-up performance. [read] Keywords: ibm lotusphere




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