The discussion about the IBM rebranding of different products, including removing "Lotus" from a number of products, have me got thinking. What is really in a name? Well, a product name is really not that different from a person name. We have a firstname/surname which is our identity, and a lastname/family which indicate what family or group we belong to. In some cultures the family name is listed first, but the idea is the same. Sometimes we also have a nickname that we are know as, or that our friends call us.
When a woman get married, she often takes the family name of her husband, or combine her family name with his. Jane Doe becomes Jane Smith or even Jane Doe-Smith. A product is often named the same way. Lotus Notes, Lotus Domino, Lotus Sametime. When IBM took over ("married") Lotus, eventually the name became "IBM Lotus Notes, IBM Lotus Domino, etc. We continued using the "nicknames" Notes, Domino and Sametime, as they are shorter and easier to say/write.
I am sure we all remember when Sametime was renamed "IBM Lotus Instant Messaging" and Quickr was renamed "IBM Lotus Team Workplace". The names were quickly changed back... Not that the names were bad, they actually explained much better the nature of the product. But they were much harder to remember and did not have the familiarity people needed. Compare that with if I would change my son's name from Erik to say Allen (which happens to be his middle name). That would cause a lot of confusion. And if you dropped the "family name" part ("IBM Lotus"), like we all do in normal conversations, the result did not provide any good branding. "Do you use Instant Messaging?"
Some products have already lost the Lotus part. We now have "IBM Sametime", and at Lotusphere, it was announced that "IBM Docs" is the new name for LotusLive Symphony. I think that is a great name, it explains the product and also have the family name in there. "IBM SmartCloud for Social Business" is a long name for LotusLive, and perhaps not the best name. But I never thought LotusLive was a good name. I know that a few years everything cloud was "Live" (Windows Live, etc), but it felt like just another buzzword.
I understand the need of IBM to group products into different families. That makes sense. But everything does not have to include "Smart". What about simply giving any cloud offering/product a "Cloud" designation? IBM Cloud Docs, IBM Cloud Mail (LotusLive Mail), etc. To me that is a no-brainer.
For the traditional client side products in the Lotus family it is a bit more complicated. We all love the Lotus brand, but it has a somewhat tainted or dated sound these days. It is simply old, and people still think "Lotus 1-2-3" when they hear it. I would have no problem with IBM Notes and IBM Domino. We already have "IBM Xwork Server". What about "IBM Smart Client" (for Notes) and "IBM Smart Server" (for Domino). There, IBM got their Smart-designation, and we got a good descriptive name on the products.
Is the break-through for smart watches almost here?
Thu, Aug 28th 2014 8:25a Karl-Henry Martinsson In a few days, Motorola will present their highly anticipated Moto 360 smart watch, and at the IFA trade show in Berlin next week LG will show off their latest entry in the battle for the hearts (and wrists) of geeks everywhere, the G Watch R. Both watches are round, as opposed to previous entries […] [read] Keywords:
jQuery – A flexible way to show/hide sections
IBM ConnectED 2015 – registration open
Tue, Aug 19th 2014 8:45a Karl-Henry Martinsson IBM ConnectED, the conference formerly known as Lotusphere and Connect, has now opened the registration for the 2015 event. The “early bird” conference fee is $1,595 and on October 4 it goes up to the full price, $1,795. This is less than Lotusphere/Connect in the past, but the conference is also 20% shorter at 4 days […] [read] Keywords: ibm
I am a victim of identity theft
Tue, Aug 12th 2014 7:53p Karl-Henry Martinsson This weekend I found out that I am a victim of identity theft. It is very unsettling, and feels like a total violation of my privacy. My girlfriend Chrissy and I were discussing the potential of me getting a new car in the next few months. I am having some repairs coming up on my […] [read] Keywords:
The joy of programming
ConnectED 2015 – Smaller and shorter but more technical
Thu, Jul 24th 2014 1:40p Karl-Henry Martinsson If you read the official IBM announcment for ConnectED 2015 posted by Mat Newman, you will notice a few interesting details. First of all, the event is shorter than previous years. It starts on Sunday and ends on Wednesday instead of Thursday. On Sunday IBM has scheduled the Leadership Alliance meeting, which previously been held in […] [read] Keywords: ibm
Recover lost SSL keyring password
Thu, Jul 24th 2014 10:45a Karl-Henry Martinsson About two years ago, our Network (as well as Domino) administrator left the company after 10 years. The other day our SSL certificate for one of our websites expired, and we wanted to use a newer wildcard certificate instead of a server specific certificate. The problem was that we did not have the password for […] [read] Keywords: domino
IBM Connect becomes IBM ConnectED in 2015
Wed, Jul 23rd 2014 12:25p Karl-Henry Martinsson IBM has announced the new name for the yearly conference in Orlando, the one most of us know (and still call) Lotusphere. For the last two years it was named Connect, and for 2015 IBM again changes the name, this time to ConnectED. The conference will be more technical than the last few years, according […] [read] Keywords: ibm
Code snippet – DateClass
Mon, Jul 21st 2014 6:45p Karl-Henry Martinsson Here is a small Lotusscript class I wrote some years ago. I use it in a number of other classes where I need to use date functionality of different kind. For example, I have a class that communicates with a FoxPro database, using a COM object. Some of the methods in that class uses XML while […] [read] Keywords: domino