The discussion about the IBM rebranding of different products, including removing "Lotus" from a number of products, have me got thinking. What is really in a name? Well, a product name is really not that different from a person name. We have a firstname/surname which is our identity, and a lastname/family which indicate what family or group we belong to. In some cultures the family name is listed first, but the idea is the same. Sometimes we also have a nickname that we are know as, or that our friends call us.
When a woman get married, she often takes the family name of her husband, or combine her family name with his. Jane Doe becomes Jane Smith or even Jane Doe-Smith. A product is often named the same way. Lotus Notes, Lotus Domino, Lotus Sametime. When IBM took over ("married") Lotus, eventually the name became "IBM Lotus Notes, IBM Lotus Domino, etc. We continued using the "nicknames" Notes, Domino and Sametime, as they are shorter and easier to say/write.
I am sure we all remember when Sametime was renamed "IBM Lotus Instant Messaging" and Quickr was renamed "IBM Lotus Team Workplace". The names were quickly changed back... Not that the names were bad, they actually explained much better the nature of the product. But they were much harder to remember and did not have the familiarity people needed. Compare that with if I would change my son's name from Erik to say Allen (which happens to be his middle name). That would cause a lot of confusion. And if you dropped the "family name" part ("IBM Lotus"), like we all do in normal conversations, the result did not provide any good branding. "Do you use Instant Messaging?"
Some products have already lost the Lotus part. We now have "IBM Sametime", and at Lotusphere, it was announced that "IBM Docs" is the new name for LotusLive Symphony. I think that is a great name, it explains the product and also have the family name in there. "IBM SmartCloud for Social Business" is a long name for LotusLive, and perhaps not the best name. But I never thought LotusLive was a good name. I know that a few years everything cloud was "Live" (Windows Live, etc), but it felt like just another buzzword.
I understand the need of IBM to group products into different families. That makes sense. But everything does not have to include "Smart". What about simply giving any cloud offering/product a "Cloud" designation? IBM Cloud Docs, IBM Cloud Mail (LotusLive Mail), etc. To me that is a no-brainer.
For the traditional client side products in the Lotus family it is a bit more complicated. We all love the Lotus brand, but it has a somewhat tainted or dated sound these days. It is simply old, and people still think "Lotus 1-2-3" when they hear it. I would have no problem with IBM Notes and IBM Domino. We already have "IBM Xwork Server". What about "IBM Smart Client" (for Notes) and "IBM Smart Server" (for Domino). There, IBM got their Smart-designation, and we got a good descriptive name on the products.
Connect 2014 – Day 0 (Saturday)
Mon, Jan 27th 2014 6:03a Karl-Henry Martinsson After not hearing the alarm this morning and therefore missing my original flight from DFW to MCO (Orlando International), I got booked on the next flight. I was in the air just a couple of hours late, and arrived at Dolphin in time for BALD at Big River on the Boardwalk. Had a great time connecting with friends after a year of not seeing many of them. Of course I got a hug from Mat Newman, meaning that IBM Connect started for real.
Låter I was going to hit ESPN, but due to changes there, [read] Keywords: ibm
Connect 2014 – My preliminary schedule
Wed, Jan 15th 2014 8:08a Karl-Henry Martinsson I have now created my preliminary schedule for Connect 2014. There are two only sessions that collide (on Tuesday), and I have not been able to find any repeats for them. That is how often has been at Lotusphere, but I would say that in the later years, the collisions have been fewer and fewer, thanks to more repeats and (perhaps) smarter scheduling.
Monday afternoon is when I have set time aside to visit the showcase and the labs. I also have a little bit of time after lunch Wednesday. As [read] Keywords: ibm
Pool party or no pool party, that is the question – or is it?
Mon, Jan 13th 2014 10:11a Karl-Henry Martinsson With the name change to Connect in 2013, the welcome reception/pool party changed somewhat. Instead of taking place at the pools/beach area between Swan and Dolphin, it started inside in the showcase area (Atlantic hall), and then moved outside for food, drinks and entertainment.
From what it looks like on the Connect 2014 website, and based on Chris Miller’s blog post, it sounds like the traditional poolside party is no more. The Connect website also only mention snacks and beverages.
[read] Keywords: atlantic
Connect 2014 – Survive the week!
Mon, Jan 6th 2014 7:02a Karl-Henry Martinsson Countdown to Connect 2014
In exactly 3 weeks, thousands of us will be sitting in the Northern Hemisphere ballroom at the Dolphin hotel in Orlando. We have already been involved in some social activities on Saturday with soccer, BALD and ESPN, followed by a full day of jumpstart and master class sessions on Sunday. Sunday evening there was the big welcome reception on the beach between Swan and Dolphin.
Some of us may have continued to Kimonos afterwards, or perhaps to Jelly Rolls dueling [read] Keywords: collaboration
Connect 2014 – Prepare properly!
Thu, Jan 2nd 2014 9:25p Karl-Henry Martinsson Countdown to Connect 2014
It’s time to start planning for Connect 2014, and there are a few things I want to share, based on my experiences previous years, which will make the conference more enjoyable and beneficial. Since Andy Donaldson has been a slacker this year, I can’t link to his excellent guide to Connect-o-sphere yet… You can of course read his guides for 2012 and 2013.
What to bring
In addition to the obvious items, there are a few things you should bring in [read] Keywords: atlantic