Just because you have 356 different social media, web 2.0 accounts and services where you post for advertising your brand, doesn't mean your company stands behind you.
In an era of instant on, we also have instant feedback expectations.
So what are you going to do about it?
As an example, I discuss business uses of social media but when I ask about the execution of the services side, usually you hear, of course we expect the best from our people or some other similar line. Now it is all very nice for marketing and the executives to say they want to use all of this, but what about the front lines people? The ones that actually have to see, speak, touch or help real people? How does this help?
The usual complaint is the executives are not on Twitter or use someone/something else to post for them. Who cares about that, why is this any different than a weekly newsletter they don't write?
But the front lines get it, or so you think. What they get is you have opened the flood gates to any site someone wants to join. This is a great thing, but getting the employees to use it for business is hard. They use these programs for their benefit usually and sometimes for business.
As I am writing this at the PACLUG and The View Admin conference in Las Vegas, I pondered what if housekeeping was on Twitter? What about the bartender? Valet?
As it turns out they are on Twitter, someone from the hotel and they respond fairly quickly. So kudos to them.
Is this the new customer service/ What if you could Tweet to these people? Would they respond to your needs efficiently or properly?
The premise of Social Business is to be more interactive and engage the customer....but what if your front line customer service is not so great? Case in point, my hotel room had 1 hanger.
Presumably the hotel has a checklist that Housekeeping follows and my guess is a previous guest helped themselves to some hangars. There was 1 which held the laundry bag and list of services, so I know Housekeeping was there, but I would think they would make a note to get more hangars to the room. This is where Social Business gets hurt, because what if I or you started ranting on Twitter or a travel site? People don't take the time anymore to go through proper or usual channels, they just want to tweet or ping someone and get instant help.
Social Business should be an extension of customer service in a natural way. Yet, that is not really how it is working in every organization. Make the effort to be prevalent across the board so everyone is part of the solution.
Social media is being used as a shortcut but there is no shortcut to great customer service.
Curbing your social media habits once a week
Tue, Jun 11th 2013 1:10p Keith Brooks Imagine
you are on an island in the Caribbean, cold drink in hand, sun shining
down on you, and your family and friends are with you just hanging out
or walking around the island. Sounds nice, doesn't it? No phones in
sight, no TV, no car—just you, sand and the sounds of the waves crashing
on the beach.
long could you go before you had to whip out your phone or laptop to
get a picture, post to Facebook or answer some office emails? These
days, not very long it seems. Based on t [read] Keywords: connections
Backing Up Sametime Buddy and SUT Phone Lists
Thu, May 30th 2013 9:20a Keith Brooks Did you ever start to work on something only to be deeply involved when someone comes over and asks what you are doing?
You respond and they look quizzically at you and ask why did you not just do X?
X of course is right under your nose and would be obvious to anyone else, except you because you were so involved in your project.
So I found myself when someone screamed about losing their Sametime buddy list. Sure there is a menu item to import/export your lists but you know, how many peo [read] Keywords: sametime
R.I.P. Lotus Organizer+
Mon, May 20th 2013 7:00a Keith Brooks Sad to see and hear that the end of the line, officially, is coming to Lotus Organizer, Lotus 1-2-3 and Lotus Smartsuite itself on June 11, 2013 with support ending September 30, 2014.
Organizer was so far ahead of us when it came out, easy links to guide you directions, call from a contact and straight to a web site with one link, an awesome calendar and scheduling tool, and it connected with Lotus Notes and some people still leverage it that way.
All from one UI! I can't get anything to [read] Keywords: ibm
The Art of Troubleshooting...The Video
Tue, May 7th 2013 1:00p Keith Brooks Live from IBM Impact in Las Vegas this was recorded April 30, 2013.
If you want the slides, they are here.
Thank you to Ryan for setting the Ignite talks up and Daphne for letting me know about it.
It was fun, 20 slides that automatically roll over every 15 seconds for a 5 minute talk. [read] Keywords: ibm
What if Darth Vader won?
Sat, May 4th 2013 9:00p Keith Brooks May the Fourth Be with You!
Ever wonder what it would be like if Darth Vader won?
Could Darth Vader have won instead of the Rebels? Could it be that a strong network of Sith Lords could control the masses through social media efforts using The Force? These may be strong words, young Padawan.
There is an amusing Twitter account I follow called @DeathStarPR that brings my point forward. What if social media was used as an insidious effort to gain the upper hand against the Rebels? W [read] Keywords: connections
I'm an IBM Champion Video
Wed, May 1st 2013 2:20p Keith Brooks The video from the IBM Impact keynote this morning that has all of the IBM Websphere Champions who could make it to the video shoot.
See me and my friends do a "I'm an IBMer" type commercial.
Thanks to Daphne and Justin for editing and making it all happen. [read] Keywords: ibm
Day 2 of Impact 2013
Wed, May 1st 2013 10:40a Keith Brooks So what did I do on Day 2 of Impact? Today was The World in Motion.
Business calls most of the morning, bad wifi upstairs, bad wifi in OGS and the exhibit hall. A frustrating problem because if you needed 30,000 IP addresses or so, what would you do?
Duh, grab a Z series! Okay not exactly but it is a problem which should have been addressed Sunday.
Which brings me to what I did Tuesday, meetings, interviews, an ignite speech and a session I did with 3 other IBM Champions and a night cap [read] Keywords: ibm
Opening Day...of Impact 2013
Tue, Apr 30th 2013 11:40a Keith Brooks Today started out like every other day, you know phone ringing at 5am and 6 and 7. Went to meet frineds for breakfast and then went over to the OGS where Champions had prime real estate. 4th row center.
Today was Business in Motion day.
Opening was a drum set and horn section that were quite good and then the star attraction a white Ford took the stage and proceeded to talk to us all.
Just kidding, the car said nothing, didn't even start, but Robert Leblanc came out along with a Ford exe [read] Keywords: ibm