As pointed out, Domino is not the leader of the pack and no amount of marketing will change that now, although an abrupt closing of Microsoft would help.
I get slammed by Exchange and Sharepoint ads daily, in every magazine, newspaper and online and in emails. I also see a lot of Smarter Planet ads.
But will IBM keep with this campaign?
If history is correct, it takes at least 3-5 years before people realize what IBM and Lotus try to do. Look at KM and where we ended up, but it took almost 10 years!
IBM got to where it is because they took and take a VERY long view of the road ahead and it has paid off for them.
While many of us are IBM BPs because they folded Lotus in there, not sure how many have branched beyond ICS or Websphere in any serious shape or form.
The real choice is what else do you start peddling? Jive? SocialText? Sharepoint? Because it is all about collaboration or do you go down a different rabbit hole?
When I was a customer, and not a BP, I enjoyed the future as IBM and others told it.
As a BP, it is not as important to my day to day business and one might argue we as BPs are rather cynical about some of it. But again we care about our day to day business as well as the future.
Lotus was so far ahead of its time and that is one of the things I loved about the company. It provided a future direction. But right now we do not have the future, Connections is today, the pinnacle of KM, but what is the horizon? Where is the reach goal? Cyncis will say there isn't one, I believe there is a goal, but it may very well be someplace none of us have even thought about.
Where is the equivalent of the IBM iPod?
Something that could take them in a whole new direction and make believers out of people again in IBM. I don't buy that the Lotus name is that tarnished, but I accept a rebranding of it is in its best interest.
IBM has never catered to the people, but to the business world, and one could argue both sides of that argument. We can not change the reality of their view. Only IBM can, if they choose to do so. Lotus was the only consumer facing brand. When you are the only anything of a business, it gets very lonely eventually if no other plans bring forth a foil or twin partner. Would anyone care about the iPhones if the iPod had not impressed them so much?
Since we are not IBM, and do not work for IBM, then we have a choice to pursue what we like and enjoy. And if that comes from some place else, at least we will always have Lotus for putting an idea into our younger selves that will see us through no matter where we end up on the business roads.
Writing Competitive Pitches #EvangelistGuide
Fri, Nov 21st 2014 7:40a Keith Brooks Once upon a time people would have discussions with one another and argue the finer points of The Beatles Vs. The Rolling Stones, beer vs. wine, blended vs. singe malt scotch or is Eric Clapton really God? Should we be in Vietnam or Korea or do we colonize Mars. iPhone vs. Android, Jobs vs. Ford, 72' Dolphins vs. anyone. But the fun and good times eventually gives way to serious business discussions at work when you are in sales and now you not only need to have a good argument, you also need t [read] Keywords: consulting
Don't Ship Shit! And Other Things learned from the #IBM #NewWayToWork LiveStream
Tue, Nov 18th 2014 11:40a Keith Brooks If you spent the two hours online watching the video and speakers (link to watch the replay) during the IBM event today, you found yourself going back and forth across a spectrum from amazement to amusement. The new name of the Mail.Next product is IBM Verse, no mention, that I recall, of the server name being changed. I am not going to try to explain the name, Alan Lepofsky did it quite well here. This mobile/browser based communication portal unleashes the power of Watson to help you automat [read] Keywords: connections
Questions are Free, Answers Cost Money
Mon, Nov 17th 2014 3:00a Keith Brooks I had some discussions around presenting and training and my blog style over the last few days. When preparing presentations, and blog posts, that are of a technical nature, there a few steps involved. The premise of the problem, some investigation work to solving it, testing the solutions then providing details around the one that worked. Many times I provide the question, and the answer, in order to help make other techies lives easier for them, when they run into the same problems. When I w [read] Keywords: email
I Finally Experiencd the Social Connections Conference
Sat, Nov 15th 2014 1:10p Keith Brooks If you have been living outside of the collaboration or social space you probably have no idea what conference I am discussing. The Social Connections Conference, which has just completed their 7th conference in 3.5 years, is an impressive effort that you should experience too. Having been a part of or attended so many conferences over the years I had been unable to get to any of the Social Connections events until this one in Stockholm, Sweden and what makes it so impressive? I have a 10 11 1 [read] Keywords: collaboration
Didn't you see my Updates?! Slides posted
Fri, Nov 14th 2014 4:20a Keith Brooks On Slideshare are my slides from today's Social Connections VII session from Stockholm. Off the cuff speaking and the ONLY session at #soccnx that was done in Lotus Yellow. If you need help with adoption, please let me know, I am in Europe and happy to help your organization. http://www.slideshare.net/kbmsg/accountability-rocks-soccnx2 [read] Keywords: connections
Hey Politicians, There is this thing called the Internet
Tue, Nov 4th 2014 4:56a Keith Brooks Where we live there is a newspaper, in print, that is free and is very pro the current government. I say good for them if they can keep it going on dwindling advertising revenue, or the owner is some wealthy patron who feels the need to lose some money, either way, what is the problem? The problem is some government officials think this is propaganda with the aim of helping the existing government officials stay in office and should be treated accordingly. They are trying to pass a law that ne [read] Keywords: office
NIche SEO Worked for Us
Tue, Oct 21st 2014 6:53a Keith Brooks We ended up here, didn't we because of SEO? This is the revelation that occurred to me recently when looking at how we ended up in a city in Israel that is not on most people's vacation itinerary. Rehovot was the home of Ubique, a little company IBM bought to include inside their Sametime offering. They still retain offices here for Sametime development. Many people spend tons of money to increase their exposure and search ranks which boils down to SEO methods that are a mix of data analytic [read] Keywords: ibm