As pointed out, Domino is not the leader of the pack and no amount of marketing will change that now, although an abrupt closing of Microsoft would help.
I get slammed by Exchange and Sharepoint ads daily, in every magazine, newspaper and online and in emails. I also see a lot of Smarter Planet ads.
But will IBM keep with this campaign?
If history is correct, it takes at least 3-5 years before people realize what IBM and Lotus try to do. Look at KM and where we ended up, but it took almost 10 years!
IBM got to where it is because they took and take a VERY long view of the road ahead and it has paid off for them.
While many of us are IBM BPs because they folded Lotus in there, not sure how many have branched beyond ICS or Websphere in any serious shape or form.
The real choice is what else do you start peddling? Jive? SocialText? Sharepoint? Because it is all about collaboration or do you go down a different rabbit hole?
When I was a customer, and not a BP, I enjoyed the future as IBM and others told it.
As a BP, it is not as important to my day to day business and one might argue we as BPs are rather cynical about some of it. But again we care about our day to day business as well as the future.
Lotus was so far ahead of its time and that is one of the things I loved about the company. It provided a future direction. But right now we do not have the future, Connections is today, the pinnacle of KM, but what is the horizon? Where is the reach goal? Cyncis will say there isn't one, I believe there is a goal, but it may very well be someplace none of us have even thought about.
Where is the equivalent of the IBM iPod?
Something that could take them in a whole new direction and make believers out of people again in IBM. I don't buy that the Lotus name is that tarnished, but I accept a rebranding of it is in its best interest.
IBM has never catered to the people, but to the business world, and one could argue both sides of that argument. We can not change the reality of their view. Only IBM can, if they choose to do so. Lotus was the only consumer facing brand. When you are the only anything of a business, it gets very lonely eventually if no other plans bring forth a foil or twin partner. Would anyone care about the iPhones if the iPod had not impressed them so much?
Since we are not IBM, and do not work for IBM, then we have a choice to pursue what we like and enjoy. And if that comes from some place else, at least we will always have Lotus for putting an idea into our younger selves that will see us through no matter where we end up on the business roads.
The Art of Troubleshooting...The Video
Tue, May 7th 2013 1:00p Keith Brooks Live from IBM Impact in Las Vegas this was recorded April 30, 2013.
If you want the slides, they are here.
Thank you to Ryan for setting the Ignite talks up and Daphne for letting me know about it.
It was fun, 20 slides that automatically roll over every 15 seconds for a 5 minute talk. [read] Keywords: ibm
What if Darth Vader won?
Sat, May 4th 2013 9:00p Keith Brooks May the Fourth Be with You!
Ever wonder what it would be like if Darth Vader won?
Could Darth Vader have won instead of the Rebels? Could it be that a strong network of Sith Lords could control the masses through social media efforts using The Force? These may be strong words, young Padawan.
There is an amusing Twitter account I follow called @DeathStarPR that brings my point forward. What if social media was used as an insidious effort to gain the upper hand against the Rebels? W [read] Keywords: connections
I'm an IBM Champion Video
Wed, May 1st 2013 2:20p Keith Brooks The video from the IBM Impact keynote this morning that has all of the IBM Websphere Champions who could make it to the video shoot.
See me and my friends do a "I'm an IBMer" type commercial.
Thanks to Daphne and Justin for editing and making it all happen. [read] Keywords: ibm
Day 2 of Impact 2013
Wed, May 1st 2013 10:40a Keith Brooks So what did I do on Day 2 of Impact? Today was The World in Motion.
Business calls most of the morning, bad wifi upstairs, bad wifi in OGS and the exhibit hall. A frustrating problem because if you needed 30,000 IP addresses or so, what would you do?
Duh, grab a Z series! Okay not exactly but it is a problem which should have been addressed Sunday.
Which brings me to what I did Tuesday, meetings, interviews, an ignite speech and a session I did with 3 other IBM Champions and a night cap [read] Keywords: ibm
Opening Day...of Impact 2013
Tue, Apr 30th 2013 11:40a Keith Brooks Today started out like every other day, you know phone ringing at 5am and 6 and 7. Went to meet frineds for breakfast and then went over to the OGS where Champions had prime real estate. 4th row center.
Today was Business in Motion day.
Opening was a drum set and horn section that were quite good and then the star attraction a white Ford took the stage and proceeded to talk to us all.
Just kidding, the car said nothing, didn't even start, but Robert Leblanc came out along with a Ford exe [read] Keywords: ibm
My First Impact Conference
Mon, Apr 29th 2013 11:00a Keith Brooks As a long time
Lotusphere person, I am reminded of Bruce Springsteen after he played, and
won, the Academy Award in 1994 for his
song the Streets of Philadelphia and said this "And thank you all for inviting
me to your party."
I came out to
Impact not sure what to expect. At times Websphere is my friend and at times a
hard companion, but I found a great community of people here so far that rival
my friends in the Lotus/ICS world.
My journey to
Impact 2013 held in Las Vegas at the Vene [read] Keywords: ibm
Blogging Time: Why it Matters
Thu, Apr 25th 2013 1:20p Keith Brooks My latest post over at the Social Business Insights Blog has been published.
What is it that makes people read one of my blog posts? I write two
primary blogs and guest write on at least three others, but then people
say to me, “You have way too much time on your hands”—presumably because
they feel I am just sitting here writing these blog posts for eight
hours a day.
Sorry to disappoint you all but I only spend seven hours a day writing them. Kidding, just kidding. For mor [read] Keywords: connections
Going to Impact2013? Here's My Schedule
Thu, Apr 25th 2013 9:50a Keith Brooks This will be my first time attending Impact2013 and I look forward to finding out all the great things that I have taken for granted at Lotusphere and Connect over the years and now see how it all translates to my Impact2013 experience.
There is so many sessions, but there are also so many more pieces of the puzzle at this conference. I think the app showed over 900 sessions. This page will get edited up until Sunday evening with any updates.
I will most likely be in the Social Playground [read] Keywords: ibm
Google Hangout CRM Discussion Recording
Thu, Apr 18th 2013 9:30a Keith Brooks The IBM Midmarket Hangout I did around SugarCRM and CRM in general highlighted not just details from SugarCRM and Sugarcon but also customer adoption and marketing automation discussions.
The Google+ Hangout was recorded and here it is. [read] Keywords: ibm