First, we have the CircularEconomy. Then we have the Sharing Economy and, upon my return from my last business trip to Antwerp (For #BLUG) and London (For the Melcrum Digital Summit), here we have got what I call a pretty cool, inspiring, thought-provoking, mind-blogging new initiative that takes the whole concept of sustainability and growth in a responsible manner into a new level. One where it’s proved that it can be done, where it needs to be done, if we would want to survive accordingly in the next few years, as a species. Welcome to The Co-Operative Ethical Plan 2012 – 2014 (and beyond)!
It was a couple of years back, perhaps even longer than that, when I first read from my dear good friend RobPaterson about that noble, innovative movement of localising global businesses, essentially, referring to that perspective of how, more and more, we are going to experience how everything is going to be run locally, business wise, except perhaps for a handful of rather large corporations that seem to be well established in the global markets, and we are entering that phase where local businesses would strive not only for good, healthy growth, but also a sustainable one; one where they would live to support the growth of their local communities, which in return, would help local businesses become more profitable, in a much more open, transparent, collaborative and community-driven manner. And that can only be a good thing, seeing where the other way has taken us so far.
Well, I come back from those recent business trips, which I will be talking about shortly as well, not to worry, and lo and behold, I bumped into this absolutely delightful YouTube video clip, of just under three minutes, which describes what I would think Rob had in mind for that kind of localised sustainable and profitable business. The Co-Operative.
Checking out their web site’s Join the Revolution entry could not have had a better mantra to live by: “we launched our groundbreaking Ethical Plan with one clear goal: to be the most socially responsible business in the UK” [Emphasis mine] and it looks like they are aiming big because they are also planning on inspiring other people from all over the world. And I suspect they would succeed doing so, because while watching through the YouTube video it sounds like they are already well under way to make it happen. And I thought that, instead of me telling you all how they plan to make it work and provide us with a better, more sustainable, and socially responsible business world, I will leave it down to them to convince you of the rest, like they did with me, when I watched that clip. If not, judge for yourselves:
Truly inspiring, don’t you think? A couple of weeks back I put together one rather thought provoking blog entry under the controversial heading of “Why Social Business Keeps Failing to Deliver” and I guess, after having watched that video clip and the amazingly good commentary that sparked the post, that, to me, Social Business has now got a new mission. And a much more important one. Like I mentioned elsewhere, very soon I will be moving on away from the term Social Business (Leaving it for what it was meant to be all along in the first place!) and instead I will be using another concept I have grown to be very fond of to try to reflect what I mean with all of this social networking for business. But, for now, if open, trustworthy, public, transparent, agile, democratic, engaged, adaptive, empowered, interconnected, socially sustainable, etc. are what social businesses are all about, I guess The Co-Operative has just shown us all how it can be done. Successfully. And still while aiming for driving profit and growth. For everyone.
Yes, I guess you can call me a utopian, a true Hippie 2.0 of sorts, but can you imagine the corporate world behaving in the very same way? Can you imagine what social business would be like eventually? Let’s not imagine it then. Let’s make it happen! Let’s show and demonstrate what true, real, successful social businesses are all about. We have got nothing to lose, but a lot to gain… Our very own survival as a species… Welcome to Humanity 4.0!
Changing the World One Idea at a Time
Tue, Sep 10th 2013 4:43a Luis Suarez You know that summer is almost gone when September comes along in full force, work peaks up again a notch or two, and conference month kicks in. Pretty much like March, after the rather long winter months. I am not sure why, but it’s really interesting to see how both March and September themselves seem to be the busiest times of the year, at least, this year, in terms of public speaking and attending various different conference events over the course of a short couple of weeks. So as [read] Keywords: notes
The Dangers of Mediocrity and The Power of the Dip
Thu, Sep 5th 2013 5:42a Luis Suarez One of the things that I have always enjoyed, and quite a bit, from the Social Web, and the different social networking tools out there, and the main reason why I keep coming back for more, is that no matter how much time may have just gone by, the good content, the golden gems, those pieces of reflection and insight that you know you are going to bump into over time they keep resurfacing time and time again, making the mere presence on social networking tools just worth it on its own. Earlier o [read] Keywords: collaboration
Giving Up Control in the Era of Open Business
Tue, Sep 3rd 2013 3:02p Luis Suarez It’s rather interesting to ponder how, over the course of years, us, consumers, have been asking traditional industries to move on with the times and enter the 21st century (of the Digital Era), so that they could embrace and apply different business models, than those they have been operating under over the course of last few decades, to make themselves profitable again, in order to meet, at the same time, their potential new reality: a smarter, interconnected, mobile, always-on consumer [read] Keywords: facebook
Situational Leadership in the Era of Open Business
Fri, Aug 30th 2013 4:02a Luis Suarez One of the things that I got to appreciate quite a bit during the course of the summer vacation I took earlier on this month was having the opportunity for doing plenty of reflective thinking and one of the recurring themes that came up over and over again was that one of Leadership and how the role leadership itself is being transformed, in a now more complex than ever (business) world, thanks to the significant impact of digital technologies. Those of you who have been reading this blog for [read] Keywords: blogging
The Innovation of Loneliness
Wed, Aug 28th 2013 4:02a Luis Suarez One of the really interesting things in the world of social networking is how every now and then you bump into a specific resource, an online video clip, a blog post, a mainstream news article, a dissertation or whatever else, that is just so thought-provoking and rather mind-boggling in challenging your own notion, experiences, know-how, skills and expertise on the topic of social networks that surely makes you think about your own experiences twice, to the point where it makes you pause and th [read] Keywords: networking
Should CEOs Blog?
Tue, Aug 27th 2013 5:02a Luis Suarez Earlier on this month, my good friend, Euan Semple wrote a short blog post on the topic of how tough it is to put together that initial first blog entry, if you are new to blogging, and even more so if you are an executive. It’s just like the whole world is watching you for that first article and you just want to do things right. You certainly don’t want to look like a fool, never mind that feeling of being ridiculed by your peers if things don’t work out. You just can’t [read] Keywords: blogger
Finding Time to Reflect while on Vacation
Sat, Aug 24th 2013 1:02p Luis Suarez Once again, it’s been nearly a couple of weeks since my last blog post over here on The Perks of Being an Early Riser and I am sure at this point in time folks out there may be thinking that, once more, I have failed to keep up with restoring my social presence as I mentioned on that last article. Far from the truth, I am afraid. Over the last few days I have been doing something that I have been looking forward to for quite some time and that it’s always something that I can neve [read] Keywords: ibm
The Perks of Being an Early Riser
Tue, Aug 13th 2013 4:02a Luis Suarez I have been a remote knowledge (Web) worker for almost 10 years now (Back in November 2003, when I was still living in The Netherlands) and over the course of time, while I shifted from European based projects into worldwide ones I have been doing plenty of adjusting of work schedules to meet the demands of work and therefore become a night owl of sorts, but at the same time ensuring that work life integration is there, right from the start. It’s been an interesting journey all along and e [read] Keywords: connections
Digital Transformation – It’s Just The Beginning
Tue, Aug 6th 2013 4:09a Luis Suarez One of the interesting things that I have been exposed to over the course of time, specially, as more and more knowledge workers embark on their own journey of using social networking tools in a business context is how there seems to be this notion that we are almost done with that digital transformation. Meaning that those who have been using these social technologies for a while now feel like their work is done and dealt with in terms of that very same digital transformation. To them, it feels [read] Keywords: enterprise