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The Call to Adventure – On Doing What You Love
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Pardon the Interruption … From Adaptation into Engagement by Luis Suarez #soccnx
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#LeadWithRespect Meme: a Challenge for 21st Century Management
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The Co-Operative Ethical Plan – Good For Everyone
Luis Suarez    

Gran Canaria - Maspalomas DunesFirst, we have the Circular Economy. Then we have the Sharing Economy and, upon my return from my last business trip to Antwerp (For #BLUG) and London (For the Melcrum Digital Summit), here we have got what I call a pretty cool, inspiring, thought-provoking, mind-blogging new initiative that takes the whole concept of sustainability and growth in a responsible manner into a new level. One where it’s proved that it can be done, where it needs to be done, if we would want to survive accordingly in the next few years, as a species. Welcome to The Co-Operative Ethical Plan 2012 – 2014 (and beyond)!

It was a couple of years back, perhaps even longer than that, when I first read from my dear good friend Rob Paterson about that noble, innovative movement of localising global businesses, essentially, referring to that perspective of how, more and more, we are going to experience how everything is going to be run locally, business wise, except perhaps for a handful of rather large corporations that seem to be well established in the global markets, and we are entering that phase where local businesses would strive not only for good, healthy growth, but also a sustainable one; one where they would live to support the growth of their local communities, which in return, would help local businesses become more profitable, in a much more open, transparent, collaborative and community-driven manner. And that can only be a good thing, seeing where the other way has taken us so far.

Well, I come back from those recent business trips, which I will be talking about shortly as well, not to worry, and lo and behold, I bumped into this absolutely delightful YouTube video clip, of just under three minutes, which describes what I would think Rob had in mind for that kind of localised sustainable and profitable business. The Co-Operative.

Checking out their web site’s Join the Revolution entry could not have had a better mantra to live by: “we launched our groundbreaking Ethical Plan with one clear goal: to be the most socially responsible business in the UK” [Emphasis mine] and it looks like they are aiming big because they are also planning on inspiring other people from all over the world. And I suspect they would succeed doing so, because while watching through the YouTube video it sounds like they are already well under way to make it happen. And I thought that, instead of me telling you all how they plan to make it work and provide us with a better, more sustainable, and socially responsible business world, I will leave it down to them to convince you of the rest, like they did with me, when I watched that clip. If not, judge for yourselves:

Truly inspiring, don’t you think? A couple of weeks back I put together one rather thought provoking blog entry under the controversial heading of “Why Social Business Keeps Failing to Deliver” and I guess, after having watched that video clip and the amazingly good commentary that sparked the post, that, to me, Social Business has now got a new mission. And a much more important one. Like I mentioned elsewhere, very soon I will be moving on away from the term Social Business (Leaving it for what it was meant to be all along in the first place!) and instead I will be using another concept I have grown to be very fond of to try to reflect what I mean with all of this social networking for business. But, for now, if open, trustworthy, public, transparent, agile, democratic, engaged, adaptive, empowered, interconnected, socially sustainable, etc. are what social businesses are all about, I guess The Co-Operative has just shown us all how it can be done. Successfully. And still while aiming for driving profit and growth. For everyone.

Yes, I guess you can call me a utopian, a true Hippie 2.0 of sorts, but can you imagine the corporate world behaving in the very same way? Can you imagine what social business would be like eventually? Let’s not imagine it then. Let’s make it happen! Let’s show and demonstrate what true, real, successful social businesses are all about. We have got nothing to lose, but a lot to gain… Our very own survival as a species… Welcome to Humanity 4.0!


Apr 02, 2012
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Recent Blog Posts

The Call to Adventure – On Doing What You Love
Tue, Aug 26th 2014 1:45p   Luis Suarez
Over the course of the last six months it’s been quite an interesting experience, to say the least, being asked, on a rather frequent basis, why did I leave big corporate life at IBM, specially, with the last round of dream jobs, to instead build my own business into the unknown with that inherent flair of uncertainty, specially, given the current times we are living in, and still have no regrets about moving on into that next adventure, whatever that may well be like. Well, after all of that [read] Keywords: collaboration ibm email enterprise google integration linkedin networking twitter

Pardon the Interruption … From Adaptation into Engagement by Luis Suarez #soccnx
Mon, Aug 25th 2014 3:25p   Luis Suarez
A couple of months back you would remember how I put together a blog post over here on an upcoming business trip I was about to embark on heading to Prague, by mid-June, to speak a couple of times at the Social Connections VI event (#soccnx). A few of you have asked me over the course of time whether there were some recordings made available of the different presentations and all along I mentioned that they would become accessible online, eventually, since they were all recorded live, while we w [read] Keywords: collaboration connections ibm lotusphere community email enterprise google network networking twitter

Active Listening – When Shutting Up Matters
Fri, Aug 22nd 2014 2:05p   Luis Suarez
There is a lot that the business world can learn from NGOs in general. And vice versa, I am sure. We all know that. But if there is anything that I have learned just recently that certainly has stroked a chord with me in terms of what would be rather critical and paramount for enterprises (whatever the size) to, finally, understand and embrace in equal terms, is to stop being both rather patronising or paternalistic and, instead, just shut up and listen. After all,  “[…] In economic develop [read] Keywords: collaboration community development email google networking twitter wiki

#LeadWithRespect Meme: a Challenge for 21st Century Management
Wed, Aug 20th 2014 9:45a   Luis Suarez
I can’t remember the last time that I participated on a blog carnival or meme blog series for that matter. I guess it’s been far too long, so when my good friend Cecil Dijoux launched a meme invitation to a group of us around #LeadWithRespect : a Challenge for 21st Century Management, based on a recent blog post he published upon embarking himself on reading the book “Lead With Respect” by Freddy and Michael Ballé (Already got my Kindle copy, by the way, although I haven’t gotten st [read] Keywords: collaboration email google linkedin network networking twitter

The Magic of That First Client Engagement
Tue, Aug 19th 2014 6:46a   Luis Suarez
A little while ago I mentioned over here how I would be starting to work out loud more often, through making extensive use of Google Plus, to share additional thoughts and insights on what it is like being an independent trusted advisor on Social Business & Digital Transformation, specially, with the induced massive learning curve, now that the so-called transition period was almost over and I was about to get down to business, i.e. doing client work. Well, I guess G+ is not going to be the [read] Keywords: collaboration ibm email enterprise exchange exchange google networking skype twitter

The Soothing Effect of Blogging
Mon, Aug 18th 2014 3:05p   Luis Suarez
It’s hard to believe, even for myself, how the last time I wrote a blog post over here was a bit over two months ago. However, it doesn’t even feel totally awkward, as it used to be in the past, whenever I embarked on a longish blogging hiatus of sorts. Not even embarrassing anymore. I know, I am still trying to find an answer for that one, too. Go figure. I guess that’s what happens when a frenzy of activities both personal life and work related take over the daily blogging routines to [read] Keywords: collaboration ibm blogging email facebook google integration linkedin networking twitter


Challenges of Social Business in the Workplace
Tue, Jun 10th 2014 5:25a   Luis Suarez
A couple of weeks ago the smart and talented folks from Bloomfire approached me through Twitter to ask me whether I would be willing to participate on an interview around Social Business and be featured on the series of bloggers and influencers they have got going on for a little while now. Of course, I couldn’t deny it such a generous offer, but even more so when the whole entire conversation and the follow-up interview happened through social tools (Twitter and Google Plus) and not a single [read] Keywords: collaboration email enterprise google networking twitter

Social Connections VI – From Adoption to Adaptation, from Enablement into Engagement, while #WOLWeek Kicks Off
Mon, Jun 9th 2014 12:05p   Luis Suarez
My goodness! Can you believe it’s now a bit over 5 months since I left IBM and moved on to my next adventure as a trusted advisor around Social Business and Digital Transformation? Yes, I know, me neither! It’s just gone so fast it’s been a bit of a challenge keeping up with the pace into this whole new life of being an independent freelancer. Pretty much like when I posted the last blog entry over here in this blog a couple of weeks ago, before I disappeared into a business trip to Barce [read] Keywords: collaboration connections ibm blogging community email enterprise google network networking profile twitter wiki

Working Out Loud with Google Plus – Part Deux
Fri, May 23rd 2014 12:05p   Luis Suarez
One of the themes around both Social and Open Business I have grown rather fond of over the course of the last 2 to 3 years is that one of Working Out Loud (Other related topics would be as well narrating your work or observable work, a.k.a. #owork). From the moment that fellow Change Agent Bryce Williams coined the term, nearly 4 years ago, to today, a lot has happened, but, surprisingly enough, the interest around this very same subject continues to raise the stakes that perhaps the realisa [read] Keywords: agent collaboration ibm email enterprise google network networking profile twitter

This Is *Your* Ninth Day – Humanise Work #CAWW
Thu, May 22nd 2014 7:45a   Luis Suarez
I can hardly believe it’s been almost 3 months now since I became independent and, yet, it feels like it’s been like that for ages. Somehow I’m starting to feel like the transition period is coming to an end or, perhaps, even, it never started in the first place. Things have been moving along so fast that there hasn’t been a dull moment whatsoever. The learning experience has been par to none. The massive, and rather drastic, change from having worked for the last 17 years in one of the [read] Keywords: agent collaboration ibm email google network networking twitter

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