First, we have the CircularEconomy. Then we have the Sharing Economy and, upon my return from my last business trip to Antwerp (For #BLUG) and London (For the Melcrum Digital Summit), here we have got what I call a pretty cool, inspiring, thought-provoking, mind-blogging new initiative that takes the whole concept of sustainability and growth in a responsible manner into a new level. One where it’s proved that it can be done, where it needs to be done, if we would want to survive accordingly in the next few years, as a species. Welcome to The Co-Operative Ethical Plan 2012 – 2014 (and beyond)!
It was a couple of years back, perhaps even longer than that, when I first read from my dear good friend RobPaterson about that noble, innovative movement of localising global businesses, essentially, referring to that perspective of how, more and more, we are going to experience how everything is going to be run locally, business wise, except perhaps for a handful of rather large corporations that seem to be well established in the global markets, and we are entering that phase where local businesses would strive not only for good, healthy growth, but also a sustainable one; one where they would live to support the growth of their local communities, which in return, would help local businesses become more profitable, in a much more open, transparent, collaborative and community-driven manner. And that can only be a good thing, seeing where the other way has taken us so far.
Well, I come back from those recent business trips, which I will be talking about shortly as well, not to worry, and lo and behold, I bumped into this absolutely delightful YouTube video clip, of just under three minutes, which describes what I would think Rob had in mind for that kind of localised sustainable and profitable business. The Co-Operative.
Checking out their web site’s Join the Revolution entry could not have had a better mantra to live by: “we launched our groundbreaking Ethical Plan with one clear goal: to be the most socially responsible business in the UK” [Emphasis mine] and it looks like they are aiming big because they are also planning on inspiring other people from all over the world. And I suspect they would succeed doing so, because while watching through the YouTube video it sounds like they are already well under way to make it happen. And I thought that, instead of me telling you all how they plan to make it work and provide us with a better, more sustainable, and socially responsible business world, I will leave it down to them to convince you of the rest, like they did with me, when I watched that clip. If not, judge for yourselves:
Truly inspiring, don’t you think? A couple of weeks back I put together one rather thought provoking blog entry under the controversial heading of “Why Social Business Keeps Failing to Deliver” and I guess, after having watched that video clip and the amazingly good commentary that sparked the post, that, to me, Social Business has now got a new mission. And a much more important one. Like I mentioned elsewhere, very soon I will be moving on away from the term Social Business (Leaving it for what it was meant to be all along in the first place!) and instead I will be using another concept I have grown to be very fond of to try to reflect what I mean with all of this social networking for business. But, for now, if open, trustworthy, public, transparent, agile, democratic, engaged, adaptive, empowered, interconnected, socially sustainable, etc. are what social businesses are all about, I guess The Co-Operative has just shown us all how it can be done. Successfully. And still while aiming for driving profit and growth. For everyone.
Yes, I guess you can call me a utopian, a true Hippie 2.0 of sorts, but can you imagine the corporate world behaving in the very same way? Can you imagine what social business would be like eventually? Let’s not imagine it then. Let’s make it happen! Let’s show and demonstrate what true, real, successful social businesses are all about. We have got nothing to lose, but a lot to gain… Our very own survival as a species… Welcome to Humanity 4.0!
The Social Revolution – Remember Us
Thu, May 23rd 2013 5:25p Luis Suarez We live in rather interesting, intriguing, complex, uncertain and wonderful times. We surely do. We live in times of extreme negatives juxtaposing themselves with extreme positives. We live in times where the Social Web has become that amplifier of (global / local) events, of our passions, of our emotions, of an unnerving polarisation of opinions and beliefs, where tolerance, compassion, empathy and caring, some times, all shine for their absence. Just like in the real world. Where did we leave [read] Keywords: google
The Future of Work by 2020
Wed, May 22nd 2013 6:06a Luis Suarez Fascinating topic, don’t you think? And here we are, still in 2013, and already thinking about what the workplace of the future would be like by 2020. Well, one thing for sure is that it won’t be anything like we have today or what we may have had over the course of the last 50 years. Even more, I am suspecting that over the course of time, if not happening already today, we are going to make a very healthy split between work and jobs. Because, you know, they are not the same, no mat [read] Keywords: enterprise
Meet Your New CEO – Your Kid
Thu, May 9th 2013 4:43p Luis Suarez Summer time is usually one of the busiest times of the year for me in terms of extra curricular work related activities. I know that this may sound a bit weird, but it’s actually rather accurate. While most folks keep enjoying their summer vacation, or a relatively quieter time anyway, my busyness increases a notch or two! And it’s actually quite fine. I have been enjoying it for a good few years already, more than anything else, because of a particular activity that helps me advan [read] Keywords: collaboration
Radical Transparency in the Era of Open Business
Fri, May 3rd 2013 1:45p Luis Suarez In a work context, I have always been fascinated by transparency. And, lately, even more about radical transparency. I have always believed that if we would have been, all along, a whole lot more transparent in what we do in the corporate business world, the vast majority of the problems that we are currently suffering from, including what I still think is at the #1 spot, Employee Engagement, all of these troubles would be a thing of the past. Yet, they keep lingering around, because, after al [read] Keywords: collaboration
Social Business Adoption – The Laggards, The Critics and The Skeptics
Tue, Apr 23rd 2013 4:49a Luis Suarez A couple of years back, Giovanni Rodriguez put together a guest blog post over a ReadWriteWeb on the topic of Enterprise 2.0 Adoption: Does It Have To Be So Hard? and it’s rather interesting to see how almost three years later the challenge seems to be there still, alive and kicking: Social / Open Business Adoption is hard. Well, it should well be. If not, what is the point? What’s the challenge? Where is your vision? Where is the business value? What are your goals? Think of it, [read] Keywords: collaboration