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Challenges of Social Business in the Workplace
Tue, Jun 10th 2014 161
Social Connections VI – From Adoption to Adaptation, from Enablement into Engagement, while #WOLWeek Kicks Off
Mon, Jun 9th 2014 340
Working Out Loud with Google Plus – Part Deux
Fri, May 23rd 2014 174
This Is *Your* Ninth Day – Humanise Work #CAWW
Thu, May 22nd 2014 139
How the Client Experience Defines the New ROI of Social Business – Finally, A New KPI in the Making
Wed, May 21st 2014 332
From Adaptation into Engagement by Luis Suarez
Tue, May 20th 2014 179
Relentless Networking and the Power of Now
Mon, May 19th 2014 163
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The Trials and Tribulations of an Independent Freelancer – Your Online Bio Profile and Digital Footprint
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Why I Fired Myself from IBM
Wed, May 7th 2014 545
Why I, Too, Killed My LinkedIn Account
Tue, May 6th 2014 473
Let The Next Adventure Begin – The With Whom (#CAWW)
Sat, Feb 8th 2014 392
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Fri, Feb 7th 2014 367
Let The Next Adventure Begin – The Origins
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Mon, Jan 21st 2013 347
Social Connections VI – From Adoption to Adaptation, from Enablement into Engagement, while #WOLWeek Kicks Off
Mon, Jun 9th 2014 340
How the Client Experience Defines the New ROI of Social Business – Finally, A New KPI in the Making
Wed, May 21st 2014 332
Changing the World One Idea at a Time
Tue, Sep 10th 2013 330


The Co-Operative Ethical Plan – Good For Everyone
Luis Suarez    

Gran Canaria - Maspalomas DunesFirst, we have the Circular Economy. Then we have the Sharing Economy and, upon my return from my last business trip to Antwerp (For #BLUG) and London (For the Melcrum Digital Summit), here we have got what I call a pretty cool, inspiring, thought-provoking, mind-blogging new initiative that takes the whole concept of sustainability and growth in a responsible manner into a new level. One where it’s proved that it can be done, where it needs to be done, if we would want to survive accordingly in the next few years, as a species. Welcome to The Co-Operative Ethical Plan 2012 – 2014 (and beyond)!

It was a couple of years back, perhaps even longer than that, when I first read from my dear good friend Rob Paterson about that noble, innovative movement of localising global businesses, essentially, referring to that perspective of how, more and more, we are going to experience how everything is going to be run locally, business wise, except perhaps for a handful of rather large corporations that seem to be well established in the global markets, and we are entering that phase where local businesses would strive not only for good, healthy growth, but also a sustainable one; one where they would live to support the growth of their local communities, which in return, would help local businesses become more profitable, in a much more open, transparent, collaborative and community-driven manner. And that can only be a good thing, seeing where the other way has taken us so far.

Well, I come back from those recent business trips, which I will be talking about shortly as well, not to worry, and lo and behold, I bumped into this absolutely delightful YouTube video clip, of just under three minutes, which describes what I would think Rob had in mind for that kind of localised sustainable and profitable business. The Co-Operative.

Checking out their web site’s Join the Revolution entry could not have had a better mantra to live by: “we launched our groundbreaking Ethical Plan with one clear goal: to be the most socially responsible business in the UK” [Emphasis mine] and it looks like they are aiming big because they are also planning on inspiring other people from all over the world. And I suspect they would succeed doing so, because while watching through the YouTube video it sounds like they are already well under way to make it happen. And I thought that, instead of me telling you all how they plan to make it work and provide us with a better, more sustainable, and socially responsible business world, I will leave it down to them to convince you of the rest, like they did with me, when I watched that clip. If not, judge for yourselves:

Truly inspiring, don’t you think? A couple of weeks back I put together one rather thought provoking blog entry under the controversial heading of “Why Social Business Keeps Failing to Deliver” and I guess, after having watched that video clip and the amazingly good commentary that sparked the post, that, to me, Social Business has now got a new mission. And a much more important one. Like I mentioned elsewhere, very soon I will be moving on away from the term Social Business (Leaving it for what it was meant to be all along in the first place!) and instead I will be using another concept I have grown to be very fond of to try to reflect what I mean with all of this social networking for business. But, for now, if open, trustworthy, public, transparent, agile, democratic, engaged, adaptive, empowered, interconnected, socially sustainable, etc. are what social businesses are all about, I guess The Co-Operative has just shown us all how it can be done. Successfully. And still while aiming for driving profit and growth. For everyone.

Yes, I guess you can call me a utopian, a true Hippie 2.0 of sorts, but can you imagine the corporate world behaving in the very same way? Can you imagine what social business would be like eventually? Let’s not imagine it then. Let’s make it happen! Let’s show and demonstrate what true, real, successful social businesses are all about. We have got nothing to lose, but a lot to gain… Our very own survival as a species… Welcome to Humanity 4.0!

 



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http://feedproxy.google.com/~r/Elsua/~3/BFFMOpfswmM/
Apr 02, 2012
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Recent Blog Posts
161


Challenges of Social Business in the Workplace
Tue, Jun 10th 2014 5:25a   Luis Suarez
A couple of weeks ago the smart and talented folks from Bloomfire approached me through Twitter to ask me whether I would be willing to participate on an interview around Social Business and be featured on the series of bloggers and influencers they have got going on for a little while now. Of course, I couldn’t deny it such a generous offer, but even more so when the whole entire conversation and the follow-up interview happened through social tools (Twitter and Google Plus) and not a single [read] Keywords: collaboration email enterprise google networking twitter
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Social Connections VI – From Adoption to Adaptation, from Enablement into Engagement, while #WOLWeek Kicks Off
Mon, Jun 9th 2014 12:05p   Luis Suarez
My goodness! Can you believe it’s now a bit over 5 months since I left IBM and moved on to my next adventure as a trusted advisor around Social Business and Digital Transformation? Yes, I know, me neither! It’s just gone so fast it’s been a bit of a challenge keeping up with the pace into this whole new life of being an independent freelancer. Pretty much like when I posted the last blog entry over here in this blog a couple of weeks ago, before I disappeared into a business trip to Barce [read] Keywords: collaboration connections ibm blogging community email enterprise google network networking profile twitter wiki
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Working Out Loud with Google Plus – Part Deux
Fri, May 23rd 2014 12:05p   Luis Suarez
One of the themes around both Social and Open Business I have grown rather fond of over the course of the last 2 to 3 years is that one of Working Out Loud (Other related topics would be as well narrating your work or observable work, a.k.a. #owork). From the moment that fellow Change Agent Bryce Williams coined the term, nearly 4 years ago, to today, a lot has happened, but, surprisingly enough, the interest around this very same subject continues to raise the stakes that perhaps the realisa [read] Keywords: agent collaboration ibm email enterprise google network networking profile twitter
139


This Is *Your* Ninth Day – Humanise Work #CAWW
Thu, May 22nd 2014 7:45a   Luis Suarez
I can hardly believe it’s been almost 3 months now since I became independent and, yet, it feels like it’s been like that for ages. Somehow I’m starting to feel like the transition period is coming to an end or, perhaps, even, it never started in the first place. Things have been moving along so fast that there hasn’t been a dull moment whatsoever. The learning experience has been par to none. The massive, and rather drastic, change from having worked for the last 17 years in one of the [read] Keywords: agent collaboration ibm email google network networking twitter
332


How the Client Experience Defines the New ROI of Social Business – Finally, A New KPI in the Making
Wed, May 21st 2014 6:25a   Luis Suarez
If you have been reading this blog for a little while now, you would notice how there is a certain topic that keeps coming back time and time again, as one of my main key focus areas I have always felt would help advance our overall efforts of pushing the boundaries of our various different social business transformation journeys: the overall client experience. And I am not talking about the traditional concept behind a customer. To me, everyone is a client in some form or shape: your very own c [read] Keywords: collaboration ibm email enterprise google networking sap twitter
179


From Adaptation into Engagement by Luis Suarez
Tue, May 20th 2014 5:05a   Luis Suarez
Language matters. At least, that’s what I keep telling myself about how important it is to build a narrative you would feel rather comfortable with when interacting with other people, whether your peers, your customers, your business partners, even your competitors. It’s something that has been in my mind over the course of time in terms of how we get work done more effectively through these digital technologies. You see? I cringe a little bit every time that someone mentions the word “dri [read] Keywords: collaboration email enterprise google networking twitter




163


Relentless Networking and the Power of Now
Mon, May 19th 2014 11:05a   Luis Suarez
Even though I am now an independent freelancer working as a trusted advisor to clients around Social Business and Digital Transformation, after 17 years of corporate life at IBM, there are still some things that I guess don’t change much, or, at least, not as fast as I would have hoped for. One of those areas is business travelling, that, although not happening as often as it used to be, it’s one of those activities where I still see plenty of room for improvement, specially, when trying to [read] Keywords: collaboration ibm roaming blogging email google integration mobile network networking office twitter wiki
230


Wear Sunscreen When Looking Up
Thu, May 8th 2014 1:25p   Luis Suarez
Wear Sunscreen is perhaps one of those extremely rare video clips with a rather strong, inspiring and incredibly humanising message one could bump into and that, throughout the course of the years, it gets better and better. Just like wine, it gets better as we age. I can’t hardly believe how that speech was put together in 1997 and how, 17 years later, it is still ringing much truer than ever before. To the point where, if you get to spend about seven minutes to watch through it, it will tr [read] Keywords: collaboration email google integration mobile networking twitter wiki
545


Why I Fired Myself from IBM
Wed, May 7th 2014 5:50a   Luis Suarez
A couple of days back, my good friend and fellow CAWW, Ayelet Baron put together a rather interesting, inspiring and very thought-provoking article over at The Huffington Post under the suggestive title “Sometimes, You Need to Fire Yourself? Don’t Wait to Be Picked”, where she comes to reflect on, perhaps, one of the main expectations from knowledge workers in today’s workplace: being validated and waiting to be picked up. And from there onwards she goes on to muse about the reality of [read] Keywords: collaboration ibm email google integration networking twitter
473


Why I, Too, Killed My LinkedIn Account
Tue, May 6th 2014 4:05a   Luis Suarez
Back in the day, when I was just getting started with my early days around social computing evangelism, I must confess that I used to think that people who didn’t have a social profile in all of the major social networking tools out there just didn’t get it. You know, you had to have a profile out there all over the place. Silly me. I guess it was my inner self trying to rebel against that good old notion of people saying one thing and doing something completely different. As in never walki [read] Keywords: collaboration email google linkedin networking profile twitter




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