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The Call to Adventure – On Doing What You Love
Tue, Aug 26th 2014 147
Pardon the Interruption … From Adaptation into Engagement by Luis Suarez #soccnx
Mon, Aug 25th 2014 135
Active Listening – When Shutting Up Matters
Fri, Aug 22nd 2014 181
#LeadWithRespect Meme: a Challenge for 21st Century Management
Wed, Aug 20th 2014 140
The Magic of That First Client Engagement
Tue, Aug 19th 2014 155
The Soothing Effect of Blogging
Mon, Aug 18th 2014 156
Challenges of Social Business in the Workplace
Tue, Jun 10th 2014 227
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Social Connections VI – From Adoption to Adaptation, from Enablement into Engagement, while #WOLWeek Kicks Off
Mon, Jun 9th 2014 1015
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Tue, Sep 10th 2013 269
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Fri, May 23rd 2014 268
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Mon, Jan 21st 2013 241
Challenges of Social Business in the Workplace
Tue, Jun 10th 2014 227
How the Client Experience Defines the New ROI of Social Business – Finally, A New KPI in the Making
Wed, May 21st 2014 226
From Adaptation into Engagement by Luis Suarez
Tue, May 20th 2014 212
Why I Fired Myself from IBM
Wed, May 7th 2014 204
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Tue, May 6th 2014 200
Wear Sunscreen When Looking Up
Thu, May 8th 2014 199


The Tale Of The Social Brand
Luis Suarez    

Gran Canaria - Ayacata in the WinterEven though the last couple of blog posts have been some of the most popular I have shared across over here in the last few weeks (Surely, it looks like both Activity Streams, as a powerful method to help reduce information overload, as well as “Filter Bubbles“, seem to be rather hot topics at the moment!), I do realise they are rather lengthy articles, so in order to give you folks a little bit of a break and, why not?, a good breather as well hehe, I thought I would go ahead today for a shorter entry sharing along a link to one of those delightful video clips that one bumps into every so often that surely helps you get things started for the weekend, and with a good message, too! And since we are just a few hours ago from getting ours started, why don’t we just sit back, relax, and start enjoying “The Tale Of The Social Brand“?

It’s a delightful storyline, that lasts for a little bit over four minutes, put together by the always insightful and very inspiring Jemima Gibbons, which describes, quite nicely, two different types of business mentalities: one that we have seen and experienced many of its shortages and pitfalls over the course of decades and another one that clearly defines the future of the corporate world as we know it, if it would want to survive in this 21st century, where everything seems to be more social, engaged, participatory, sustainable, community-driven, ethical, pragmatic, responsible, … touching than ever before!

Pretty nice, don’t you think? Well, after watching this beautifully done video clip, and perhaps still talking about the topic of socially engaged, I would like to leave you folks with a final thought for the weekend … Which brand, which business of the two, would you want to work for eventually? And, most importantly, which one of the two can your own business identify itself the closest with? Is that where you would want to be in, say, 20 to 30 years from now…?

Have a good one everyone!

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May 06, 2011
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Recent Blog Posts
147


The Call to Adventure – On Doing What You Love
Tue, Aug 26th 2014 1:45p   Luis Suarez
Over the course of the last six months it’s been quite an interesting experience, to say the least, being asked, on a rather frequent basis, why did I leave big corporate life at IBM, specially, with the last round of dream jobs, to instead build my own business into the unknown with that inherent flair of uncertainty, specially, given the current times we are living in, and still have no regrets about moving on into that next adventure, whatever that may well be like. Well, after all of that [read] Keywords: collaboration ibm email enterprise google integration linkedin networking twitter
135


Pardon the Interruption … From Adaptation into Engagement by Luis Suarez #soccnx
Mon, Aug 25th 2014 3:25p   Luis Suarez
A couple of months back you would remember how I put together a blog post over here on an upcoming business trip I was about to embark on heading to Prague, by mid-June, to speak a couple of times at the Social Connections VI event (#soccnx). A few of you have asked me over the course of time whether there were some recordings made available of the different presentations and all along I mentioned that they would become accessible online, eventually, since they were all recorded live, while we w [read] Keywords: collaboration connections ibm lotusphere community email enterprise google network networking twitter
181


Active Listening – When Shutting Up Matters
Fri, Aug 22nd 2014 2:05p   Luis Suarez
There is a lot that the business world can learn from NGOs in general. And vice versa, I am sure. We all know that. But if there is anything that I have learned just recently that certainly has stroked a chord with me in terms of what would be rather critical and paramount for enterprises (whatever the size) to, finally, understand and embrace in equal terms, is to stop being both rather patronising or paternalistic and, instead, just shut up and listen. After all,  “[…] In economic develop [read] Keywords: collaboration community development email google networking twitter wiki
140


#LeadWithRespect Meme: a Challenge for 21st Century Management
Wed, Aug 20th 2014 9:45a   Luis Suarez
I can’t remember the last time that I participated on a blog carnival or meme blog series for that matter. I guess it’s been far too long, so when my good friend Cecil Dijoux launched a meme invitation to a group of us around #LeadWithRespect : a Challenge for 21st Century Management, based on a recent blog post he published upon embarking himself on reading the book “Lead With Respect” by Freddy and Michael Ballé (Already got my Kindle copy, by the way, although I haven’t gotten st [read] Keywords: collaboration email google linkedin network networking twitter
155


The Magic of That First Client Engagement
Tue, Aug 19th 2014 6:46a   Luis Suarez
A little while ago I mentioned over here how I would be starting to work out loud more often, through making extensive use of Google Plus, to share additional thoughts and insights on what it is like being an independent trusted advisor on Social Business & Digital Transformation, specially, with the induced massive learning curve, now that the so-called transition period was almost over and I was about to get down to business, i.e. doing client work. Well, I guess G+ is not going to be the [read] Keywords: collaboration ibm email enterprise exchange exchange google networking skype twitter
156


The Soothing Effect of Blogging
Mon, Aug 18th 2014 3:05p   Luis Suarez
It’s hard to believe, even for myself, how the last time I wrote a blog post over here was a bit over two months ago. However, it doesn’t even feel totally awkward, as it used to be in the past, whenever I embarked on a longish blogging hiatus of sorts. Not even embarrassing anymore. I know, I am still trying to find an answer for that one, too. Go figure. I guess that’s what happens when a frenzy of activities both personal life and work related take over the daily blogging routines to [read] Keywords: collaboration ibm blogging email facebook google integration linkedin networking twitter




227


Challenges of Social Business in the Workplace
Tue, Jun 10th 2014 5:25a   Luis Suarez
A couple of weeks ago the smart and talented folks from Bloomfire approached me through Twitter to ask me whether I would be willing to participate on an interview around Social Business and be featured on the series of bloggers and influencers they have got going on for a little while now. Of course, I couldn’t deny it such a generous offer, but even more so when the whole entire conversation and the follow-up interview happened through social tools (Twitter and Google Plus) and not a single [read] Keywords: collaboration email enterprise google networking twitter
1015


Social Connections VI – From Adoption to Adaptation, from Enablement into Engagement, while #WOLWeek Kicks Off
Mon, Jun 9th 2014 12:05p   Luis Suarez
My goodness! Can you believe it’s now a bit over 5 months since I left IBM and moved on to my next adventure as a trusted advisor around Social Business and Digital Transformation? Yes, I know, me neither! It’s just gone so fast it’s been a bit of a challenge keeping up with the pace into this whole new life of being an independent freelancer. Pretty much like when I posted the last blog entry over here in this blog a couple of weeks ago, before I disappeared into a business trip to Barce [read] Keywords: collaboration connections ibm blogging community email enterprise google network networking profile twitter wiki
268


Working Out Loud with Google Plus – Part Deux
Fri, May 23rd 2014 12:05p   Luis Suarez
One of the themes around both Social and Open Business I have grown rather fond of over the course of the last 2 to 3 years is that one of Working Out Loud (Other related topics would be as well narrating your work or observable work, a.k.a. #owork). From the moment that fellow Change Agent Bryce Williams coined the term, nearly 4 years ago, to today, a lot has happened, but, surprisingly enough, the interest around this very same subject continues to raise the stakes that perhaps the realisa [read] Keywords: agent collaboration ibm email enterprise google network networking profile twitter
168


This Is *Your* Ninth Day – Humanise Work #CAWW
Thu, May 22nd 2014 7:45a   Luis Suarez
I can hardly believe it’s been almost 3 months now since I became independent and, yet, it feels like it’s been like that for ages. Somehow I’m starting to feel like the transition period is coming to an end or, perhaps, even, it never started in the first place. Things have been moving along so fast that there hasn’t been a dull moment whatsoever. The learning experience has been par to none. The massive, and rather drastic, change from having worked for the last 17 years in one of the [read] Keywords: agent collaboration ibm email google network networking twitter




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