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Challenges of Social Business in the Workplace
Tue, Jun 10th 2014 181
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Tue, Sep 10th 2013 328


The Tale Of The Social Brand
Luis Suarez    

Gran Canaria - Ayacata in the WinterEven though the last couple of blog posts have been some of the most popular I have shared across over here in the last few weeks (Surely, it looks like both Activity Streams, as a powerful method to help reduce information overload, as well as “Filter Bubbles“, seem to be rather hot topics at the moment!), I do realise they are rather lengthy articles, so in order to give you folks a little bit of a break and, why not?, a good breather as well hehe, I thought I would go ahead today for a shorter entry sharing along a link to one of those delightful video clips that one bumps into every so often that surely helps you get things started for the weekend, and with a good message, too! And since we are just a few hours ago from getting ours started, why don’t we just sit back, relax, and start enjoying “The Tale Of The Social Brand“?

It’s a delightful storyline, that lasts for a little bit over four minutes, put together by the always insightful and very inspiring Jemima Gibbons, which describes, quite nicely, two different types of business mentalities: one that we have seen and experienced many of its shortages and pitfalls over the course of decades and another one that clearly defines the future of the corporate world as we know it, if it would want to survive in this 21st century, where everything seems to be more social, engaged, participatory, sustainable, community-driven, ethical, pragmatic, responsible, … touching than ever before!

Pretty nice, don’t you think? Well, after watching this beautifully done video clip, and perhaps still talking about the topic of socially engaged, I would like to leave you folks with a final thought for the weekend … Which brand, which business of the two, would you want to work for eventually? And, most importantly, which one of the two can your own business identify itself the closest with? Is that where you would want to be in, say, 20 to 30 years from now…?

Have a good one everyone!

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Recent Blog Posts
181


Challenges of Social Business in the Workplace
Tue, Jun 10th 2014 5:25a   Luis Suarez
A couple of weeks ago the smart and talented folks from Bloomfire approached me through Twitter to ask me whether I would be willing to participate on an interview around Social Business and be featured on the series of bloggers and influencers they have got going on for a little while now. Of course, I couldn’t deny it such a generous offer, but even more so when the whole entire conversation and the follow-up interview happened through social tools (Twitter and Google Plus) and not a single [read] Keywords: collaboration email enterprise google networking twitter
560


Social Connections VI – From Adoption to Adaptation, from Enablement into Engagement, while #WOLWeek Kicks Off
Mon, Jun 9th 2014 12:05p   Luis Suarez
My goodness! Can you believe it’s now a bit over 5 months since I left IBM and moved on to my next adventure as a trusted advisor around Social Business and Digital Transformation? Yes, I know, me neither! It’s just gone so fast it’s been a bit of a challenge keeping up with the pace into this whole new life of being an independent freelancer. Pretty much like when I posted the last blog entry over here in this blog a couple of weeks ago, before I disappeared into a business trip to Barce [read] Keywords: collaboration connections ibm blogging community email enterprise google network networking profile twitter wiki
196


Working Out Loud with Google Plus – Part Deux
Fri, May 23rd 2014 12:05p   Luis Suarez
One of the themes around both Social and Open Business I have grown rather fond of over the course of the last 2 to 3 years is that one of Working Out Loud (Other related topics would be as well narrating your work or observable work, a.k.a. #owork). From the moment that fellow Change Agent Bryce Williams coined the term, nearly 4 years ago, to today, a lot has happened, but, surprisingly enough, the interest around this very same subject continues to raise the stakes that perhaps the realisa [read] Keywords: agent collaboration ibm email enterprise google network networking profile twitter
150


This Is *Your* Ninth Day – Humanise Work #CAWW
Thu, May 22nd 2014 7:45a   Luis Suarez
I can hardly believe it’s been almost 3 months now since I became independent and, yet, it feels like it’s been like that for ages. Somehow I’m starting to feel like the transition period is coming to an end or, perhaps, even, it never started in the first place. Things have been moving along so fast that there hasn’t been a dull moment whatsoever. The learning experience has been par to none. The massive, and rather drastic, change from having worked for the last 17 years in one of the [read] Keywords: agent collaboration ibm email google network networking twitter
345


How the Client Experience Defines the New ROI of Social Business – Finally, A New KPI in the Making
Wed, May 21st 2014 6:25a   Luis Suarez
If you have been reading this blog for a little while now, you would notice how there is a certain topic that keeps coming back time and time again, as one of my main key focus areas I have always felt would help advance our overall efforts of pushing the boundaries of our various different social business transformation journeys: the overall client experience. And I am not talking about the traditional concept behind a customer. To me, everyone is a client in some form or shape: your very own c [read] Keywords: collaboration ibm email enterprise google networking sap twitter
191


From Adaptation into Engagement by Luis Suarez
Tue, May 20th 2014 5:05a   Luis Suarez
Language matters. At least, that’s what I keep telling myself about how important it is to build a narrative you would feel rather comfortable with when interacting with other people, whether your peers, your customers, your business partners, even your competitors. It’s something that has been in my mind over the course of time in terms of how we get work done more effectively through these digital technologies. You see? I cringe a little bit every time that someone mentions the word “dri [read] Keywords: collaboration email enterprise google networking twitter




169


Relentless Networking and the Power of Now
Mon, May 19th 2014 11:05a   Luis Suarez
Even though I am now an independent freelancer working as a trusted advisor to clients around Social Business and Digital Transformation, after 17 years of corporate life at IBM, there are still some things that I guess don’t change much, or, at least, not as fast as I would have hoped for. One of those areas is business travelling, that, although not happening as often as it used to be, it’s one of those activities where I still see plenty of room for improvement, specially, when trying to [read] Keywords: collaboration ibm roaming blogging email google integration mobile network networking office twitter wiki
241


Wear Sunscreen When Looking Up
Thu, May 8th 2014 1:25p   Luis Suarez
Wear Sunscreen is perhaps one of those extremely rare video clips with a rather strong, inspiring and incredibly humanising message one could bump into and that, throughout the course of the years, it gets better and better. Just like wine, it gets better as we age. I can’t hardly believe how that speech was put together in 1997 and how, 17 years later, it is still ringing much truer than ever before. To the point where, if you get to spend about seven minutes to watch through it, it will tr [read] Keywords: collaboration email google integration mobile networking twitter wiki
566


Why I Fired Myself from IBM
Wed, May 7th 2014 5:50a   Luis Suarez
A couple of days back, my good friend and fellow CAWW, Ayelet Baron put together a rather interesting, inspiring and very thought-provoking article over at The Huffington Post under the suggestive title “Sometimes, You Need to Fire Yourself? Don’t Wait to Be Picked”, where she comes to reflect on, perhaps, one of the main expectations from knowledge workers in today’s workplace: being validated and waiting to be picked up. And from there onwards she goes on to muse about the reality of [read] Keywords: collaboration ibm email google integration networking twitter
495


Why I, Too, Killed My LinkedIn Account
Tue, May 6th 2014 4:05a   Luis Suarez
Back in the day, when I was just getting started with my early days around social computing evangelism, I must confess that I used to think that people who didn’t have a social profile in all of the major social networking tools out there just didn’t get it. You know, you had to have a profile out there all over the place. Silly me. I guess it was my inner self trying to rebel against that good old notion of people saying one thing and doing something completely different. As in never walki [read] Keywords: collaboration email google linkedin networking profile twitter




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