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The Humanity of the Web: Reflections of a Social Computing Evangelist
Wed, Mar 26th 2014 88
The Therapy of Blogging While Showing Off Your Ideas Out in the Open
Tue, Mar 25th 2014 112
Gran Canaria – Celebrating the Mini-Continent
Mon, Mar 17th 2014 104
The Future of Collaboration Lies in Human Resources AND Management’s Hands
Tue, Mar 11th 2014 135
The Trials and Tribulations of an Independent Freelancer – Your Online Bio Profile and Digital Footprint
Mon, Mar 10th 2014 458
Let The Next Adventure Begin – The With Whom (#CAWW)
Sat, Feb 8th 2014 247
Let The Next Adventure Begin – The What Next (The System of Me)
Fri, Feb 7th 2014 249
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The Trials and Tribulations of an Independent Freelancer – Your Online Bio Profile and Digital Footprint
Mon, Mar 10th 2014 458
Let The Next Adventure Begin – The Origins
Thu, Feb 6th 2014 249
Let The Next Adventure Begin – The What Next (The System of Me)
Fri, Feb 7th 2014 249
Let The Next Adventure Begin – The With Whom (#CAWW)
Sat, Feb 8th 2014 247
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Tue, Sep 10th 2013 190
My New Cheese – Lead Social Business Enabler for IBM’s w3 and www Connections
Sat, Apr 20th 2013 183
IBM Connect 2013 – Pardon The Interruption, Are You Ready?
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Adaptation: The Key to Become a Socially Integrated Enterprise
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The Future of Collaboration Lies in Human Resources AND Management’s Hands
Tue, Mar 11th 2014 135
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Fri, Jul 19th 2013 130


The Tale Of The Social Brand
Luis Suarez    

Gran Canaria - Ayacata in the WinterEven though the last couple of blog posts have been some of the most popular I have shared across over here in the last few weeks (Surely, it looks like both Activity Streams, as a powerful method to help reduce information overload, as well as “Filter Bubbles“, seem to be rather hot topics at the moment!), I do realise they are rather lengthy articles, so in order to give you folks a little bit of a break and, why not?, a good breather as well hehe, I thought I would go ahead today for a shorter entry sharing along a link to one of those delightful video clips that one bumps into every so often that surely helps you get things started for the weekend, and with a good message, too! And since we are just a few hours ago from getting ours started, why don’t we just sit back, relax, and start enjoying “The Tale Of The Social Brand“?

It’s a delightful storyline, that lasts for a little bit over four minutes, put together by the always insightful and very inspiring Jemima Gibbons, which describes, quite nicely, two different types of business mentalities: one that we have seen and experienced many of its shortages and pitfalls over the course of decades and another one that clearly defines the future of the corporate world as we know it, if it would want to survive in this 21st century, where everything seems to be more social, engaged, participatory, sustainable, community-driven, ethical, pragmatic, responsible, … touching than ever before!

Pretty nice, don’t you think? Well, after watching this beautifully done video clip, and perhaps still talking about the topic of socially engaged, I would like to leave you folks with a final thought for the weekend … Which brand, which business of the two, would you want to work for eventually? And, most importantly, which one of the two can your own business identify itself the closest with? Is that where you would want to be in, say, 20 to 30 years from now…?

Have a good one everyone!

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May 06, 2011
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Recent Blog Posts
88


The Humanity of the Web: Reflections of a Social Computing Evangelist
Wed, Mar 26th 2014 10:09a   Luis Suarez
A little while ago Courtney Hunt, from the talented Denovati Group, reached out to me through Twitter, and then LinkedIn, to ask me whether I would like to contribute to a book project they are working on to go and celebrate the World Wide Web’s Coming of Age, since this year, 2014, we all, collectively, celebrate its 25th anniversary. Yes, I know, I couldn’t just reject such kind, generous and overall wonderful opportunity, as I am sure you would all agree with me on how much we owe Sir T [read] Keywords: collaboration connections ibm community email google linkedin network networking profile twitter web 2.0 wiki
112


The Therapy of Blogging While Showing Off Your Ideas Out in the Open
Tue, Mar 25th 2014 12:28p   Luis Suarez
You may have noticed how over the course of the last few days I haven’t had much of a chance to blog over here. And it is not because things may well be so incredibly hectic that I wouldn’t have enough time for it. Quite the opposite, actually. I am continually looking at the prospect of writing away, as, you know, there is always time for blogging, right? In my 11 years of blogging itself I don’t think I have ever experienced the good well known writer’s block when putting together t [read] Keywords: admin collaboration blogger blogging email google linkedin networking profile twitter wiki
104


Gran Canaria – Celebrating the Mini-Continent
Mon, Mar 17th 2014 2:43p   Luis Suarez
Today is a special day for yours truly. A very special day, actually. And I am not saying that because I know how perhaps half of the world (if not the whole world already!) may well be enjoying the various different celebrations of St. Patrick’s Day. So, if you are celebrating it, Happy St. Patrick’s Day nonetheless! Hope you are all having a good time with your loved ones, family and friends. The reason why I am very joyous and rather happy today though is because it’s exactly 10 years a [read] Keywords: ibm networking profile twitter
135


The Future of Collaboration Lies in Human Resources AND Management’s Hands
Tue, Mar 11th 2014 12:43p   Luis Suarez
A few weeks ago I put together the attached article for CMSWire where I tried to reflect on what I feel is the number #1 challenge for today’s corporations in terms of embracing a much more open, transparent, knowledge sharing culture through the emergence of social technologies behind the firewall. Indeed, Human Resources is right in the eye of the hurricane in terms of trying to figure out whether it stands, that is, whether it would want to continue sustaining a rather sick, corrupted and [read] Keywords: collaboration enterprise network networking twitter
458


The Trials and Tribulations of an Independent Freelancer – Your Online Bio Profile and Digital Footprint
Mon, Mar 10th 2014 7:02p   Luis Suarez
It’s been a month since I last posted a blog entry over here and I am sure plenty of you folks out there may be wondering what I have been up to and everything, right? After all, leaving IBM after 17 years of dedicated work on topics I am very passionate about can definitely have a certain emotional toll that perhaps would need for some time to go by before moving into greener pastures. Well, that’s exactly what I have been doing in the last few weeks: learn, unlearn, relearn, and continue [read] Keywords: collaboration ibm blogging email enterprise facebook google javascript linkedin network networking profile twitter widgets
247


Let The Next Adventure Begin – The With Whom (#CAWW)
Sat, Feb 8th 2014 2:05p   Luis Suarez
And, finally, the last blog post of the series of entries where I’ve been detailing what I would be doing from here onwards, as I begin my next adventure as an independent chief emergineer. Earlier on in the week I blogged about the why, then the what and now I guess it’s a good time to talk about the with whom, as part of that mantra of “use systems too boost your odds, passion to get energy and luck to change the game“. In short, the system of we! That’s why it& [read] Keywords: collaboration consulting enterprise javascript network networking twitter widgets




249


Let The Next Adventure Begin – The What Next (The System of Me)
Fri, Feb 7th 2014 11:02a   Luis Suarez
After yesterday’s blog post, I guess today’s the one everyone has been waiting for. Myself included. For a good number of weeks, I have been having lots of conversations on the side with plenty of people, where I have been hinting what I will be doing next and while, all along, I have been trying to disguise my excitement about the next adventure(s), and what the future may hold from here onwards, it’s now the time for me to unleash what I will be working on from here onwards. [read] Keywords: agent collaboration connections ibm community email network networking twitter
249


Let The Next Adventure Begin – The Origins
Thu, Feb 6th 2014 11:22a   Luis Suarez
Life works in mysterious ways, doesn’t it? It comes and goes, never leaving you indifferent. It has got its own way of telling you when to stop, do plenty of thinking about why you were brought here in the first place and hop back into the train we all call the world to move on. I guess this time around though it also had something else in stock for me. Something that has made the writing of this blog post kind of tough and a bit too edgy at the same time, not necessarily for putting it [read] Keywords: ibm notes blogging integration twitter widgets
107


Take a Seat – Make a Friend?
Wed, Dec 18th 2013 1:06p   Luis Suarez
If you have been reading this blog for a while now you would remember how every year that goes by I always try to incorporate a new theme or topic that I would want to explore further along during the course of the year and see where it would take me, specially, if it aligns with the core subjects I get to cover over here from all along like Social Business, Social Computing, Enterprise 2.0, Online Communities, Collaboration, Knowledge Sharing (a.k.a. KM), Learning and, since last year, Open Bus [read] Keywords: collaboration connections enterprise networking
116


Nurturing Your Social Networks To Help You Find Your Purpose
Tue, Dec 17th 2013 10:26a   Luis Suarez
I guess it’s now a good time to resume my regular blogging activities, once again, don’t you think? After all, it’s been over three months since I last created a blog entry over here and I suppose I am very much overdue on it. Perhaps even more so to share across an explanation of where have I been in the last three months and venture into sharing some additional details on why I have gone through the longest blogging hiatus that I can remember over the last 10 years that I ha [read] Keywords: blogging networking




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