Even though the last couple of blog posts have been some of the most popular I have shared across over here in the last few weeks (Surely, it looks like both Activity Streams, as a powerful method to help reduce information overload, as well as “Filter Bubbles“, seem to be rather hot topics at the moment!), I do realise they are rather lengthy articles, so in order to give you folks a little bit of a break and, why not?, a good breather as well hehe, I thought I would go ahead today for a shorter entry sharing along a link to one of those delightful video clips that one bumps into every so often that surely helps you get things started for the weekend, and with a good message, too! And since we are just a few hours ago from getting ours started, why don’t we just sit back, relax, and start enjoying “The Tale Of The Social Brand“?

It’s a delightful storyline, that lasts for a little bit over four minutes, put together by the always insightful and very inspiring Jemima Gibbons, which describes, quite nicely, two different types of business mentalities: one that we have seen and experienced many of its shortages and pitfalls over the course of decades and another one that clearly defines the future of the corporate world as we know it, if it would want to survive in this 21st century, where everything seems to be more social, engaged, participatory, sustainable, community-driven, ethical, pragmatic, responsible, … touching than ever before!

Pretty nice, don’t you think? Well, after watching this beautifully done video clip, and perhaps still talking about the topic of socially engaged, I would like to leave you folks with a final thought for the weekend … Which brand, which business of the two, would you want to work for eventually? And, most importantly, which one of the two can your own business identify itself the closest with? Is that where you would want to be in, say, 20 to 30 years from now…?

Have a good one everyone!

Recent Blog Posts

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How Social Networking Can Improve Work Meetings Sat, May 18th 2013 2:07p Luis Suarez I am not too sure whether meetings lower our IQ or whether they make us all more stupid, as my good friend Stowe Boyd reflected on a recent blog post, but I can certainly confirm they do take a toll on your own productivity. Specially, when those meetings are not set up by you, but by everyone else, and therefore making you lose the control, once again, in terms of one of the most precious things all of us, knowledge workers, have that we don’t seem to treasure well enough: Time. Attentio [read] Keywords: collaboration ibm blogging email google linkedin networking office social software twitter

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Open Business – From Document-Centric to People-Centric Collaboration Mon, May 13th 2013 5:09p Luis Suarez Lately, I have been thinking quite a bit around the topic of Social / Open Business Transformation. Something completely different to what we may have experienced so far in the last three to four years on living social for the sake of social, which is perhaps what we pretty much keep seeing today all over the place. Instead, I keep pondering about how we can transform and redefine the way we do business through our day to day workflow(s) and if there is an idea that keeps coming back stronger b [read] Keywords: collaboration email google instant messaging mac networking social software twitter wiki

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Industrialisation of Social Networking for the Enterprise Sun, May 12th 2013 5:46p Luis Suarez Or, to put it in other words, automation of your social networking presence. That worrying topic has been in my mind for quite a while, and, lately, even more so, specially, seeing how plenty of people continue to automate, even further along, their online digital footprints with the argument, amongst several others, that they have got to do it, because they just can’t find the time anymore to make it happen in a natural, authentic, self-driven manner. Yes, it happens. Yes, it’s a to [read] Keywords: connections ibm blogging email enterprise exchange exchange google networking social software twitter

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Meet Your New CEO – Your Kid Thu, May 9th 2013 4:43p Luis Suarez Summer time is usually one of the busiest times of the year for me in terms of extra curricular work related activities. I know that this may sound a bit weird, but it’s actually rather accurate. While most folks keep enjoying their summer vacation, or a relatively quieter time anyway, my busyness increases a notch or two! And it’s actually quite fine. I have been enjoying it for a good few years already, more than anything else, because of a particular activity that helps me advan [read] Keywords: collaboration ibm email google networking twitter

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Life Without eMail – 5th Year Progress Report – The Community, The Movement Mon, May 6th 2013 3:24p Luis Suarez There have been a lot of people who, over the course of the last few months, have been asking me whatever happened to that initiative I started a while ago around ditching corporate email (Under the moniker “A World Without eMail“), since things seem to have been a bit quiet over here in this blog for a little while on that very same subject. Did I give up on giving up on corporate email? Did I get tired of it and moved back to email? Was the experiment a total failure? Did I get tir [read] Keywords: calendaring connections ibm archive community email google leak networking twitter wiki

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Radical Transparency in the Era of Open Business Fri, May 3rd 2013 1:45p Luis Suarez In a work context, I have always been fascinated by transparency. And, lately, even more about radical transparency. I have always believed that if we would have been, all along, a whole lot more transparent in what we do in the corporate business world, the vast majority of the problems that we are currently suffering from, including what I still think is at the #1 spot, Employee Engagement, all of these troubles would be a thing of the past. Yet, they keep lingering around, because, after al [read] Keywords: collaboration community google network networking twitter

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One Month Anniversary on the New Job as Lead Social Business Enabler Thu, May 2nd 2013 6:05p Luis Suarez I cannot believe that, in just a few minutes from now, I will be celebrating the first month anniversary in my new job as the Lead Social Business Enabler at IBM and I hardly did notice how fast and furious it’s gone by. Goodness! One full month already?!? Where did April go? Even more important, what have I been up to during that time? Well, time for an update that I will try to summarise briefly with these few key words to then perhaps expand further along a single key point that has be [read] Keywords: collaboration connections ibm email linkedin network networking office twitter

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Social Business Adoption – The Laggards, The Critics and The Skeptics Tue, Apr 23rd 2013 4:49a Luis Suarez A couple of years back, Giovanni Rodriguez put together a guest blog post over a ReadWriteWeb on the topic of Enterprise 2.0 Adoption: Does It Have To Be So Hard? and it’s rather interesting to see how almost three years later the challenge seems to be there still, alive and kicking: Social / Open Business Adoption is hard. Well, it should well be. If not, what is the point? What’s the challenge? Where is your vision? Where is the business value? What are your goals? Think of it, [read] Keywords: collaboration ibm enterprise twitter

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Lead Social Business Enabler for IBM’s w3 and www Connections – Job Role and Responsibilities Mon, Apr 22nd 2013 4:44a Luis Suarez Now that the word is out there, and since I have been in the new job for a couple of weeks already, I guess it’s a good time to reflect on what does the Lead Social Business Enabler for IBM’s w3 and www Connections do on a daily basis in terms of my job role and responsibilities. As a starting point, the novelty effect has been huge altogether, because in these first two weeks I have been in the IBM CIO Organisation there has been a growing trend that I am finding it quite fascinati [read] Keywords: collaboration connections ibm community email enterprise networking social software

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My New Cheese – Lead Social Business Enabler for IBM’s w3 and www Connections Sat, Apr 20th 2013 9:28a Luis Suarez This is it! The moment of truth! The wait is over. The long hiatus of silence is now a thing of the past. The soul-searching period is finished and dealt with. It is, at long last, official and I am now ready to announce it to the world! As you may remember from a previous blog post, I mentioned how late last year someone decided to move my cheese and how that turned around into becoming a very good opportunity for me to make the move into the next big thing. It’s been a rather interesting [read] Keywords: collaboration connections ibm blogging email enterprise network networking office social software twitter