Take a look into this nearly three and a half minute long video clip under the title of “How to Use Employee Engagement to Boost Your Business” to see what I mean. Don’t worry, it will be worth while your three minutes, for sure; in fact, after watching it I can guarantee you would be wondering why you may not have thought about Employee Engagement in the first place within your organisation a while ago. Yes, it’s that good:
Pretty compelling, don’t you think? Indeed, I thought so, too, myself! Even coming from someone, like me, who’s totally sold out on the whole concept of employee engagement, even though there may well be some folks out there who wouldn’t agree and state the whole thing is just an oxymoron; employee engagement as portrayed on the video is a reality and if your company doesn’t embrace in such way as described on the video clip, as an example, you may need to re-think about it twice. You may be doing something wrong, perhaps. What do you reckon?
The clip itself starts off detailing what are some of the main challenges that every corporation faces today: Achieve more with less, reduce costs, improve efficiency, etc. along with listing some of the main issues I have always believed are some of the main drawbacks from a lack of engagement by knowledge workers within their organisations and businesses (No, I am not going to spoil those for you, you would have to watch the video! hehe), to the point where it is mentioned how in today’s working environment something that, for decades, was considered the norm, may no longer be the case: satisfaction, i.e. or, better said, being satisfied at work is no longer good enough. So what can both businesses and knowledge workers do to take things into the next level, to walk that extra mile to help align a common set of business objectives and a co-shared, common vision then?
Well, apparently, employee engagement. Of course! And that’s exactly what you would be able to see from there onwards for what’s left of the video itself: a clear definition of what an engaged employee is all about, a description of some of the commonest traits they have AND share across with others and, most importantly, a good description of how they behave to excel at both quality and interacting with your customers building and nurturing those stronger than ever personal business relationships, which, we all know, are the ones that keep driving business revenue time and time again.
Of particular importance and relevance permeating through the last part of the video as well is the good and rather helpful description of engagement drivers: an inspiring organisational culture, and future vision, quality jobs, leadership, offering support, recognition, and opportunities to learn and grow.Probably easier seen than done, but, eventually, at the heart of the matter of how organisations could surely inspire and provoke that employee engagement to take place within the corporate environment and help empower knowledge workers to do their share as part of that both ways equation I mentioned above. That’s the beauty of the challenge ahead for most folks who still think that employee engagement is a myth or a scam, or totally driven by the organisation, top down, ignoring or neglecting the knowledge workers themselves, i.e. bottom up. It’s actually a balance that needs to be achieved between both of them in order to make it happen where everyone would benefit from it.
The advantages though are tremendously beneficial for both parties, as the fine folks over at SocialCast have demonstrated, once again, with another fantastic infographic on the topic of “Engagement Condition – How to Engage Employees in the Workplace” which speaks for itself, specially towards the end of it, looking from the other point of view, perhaps, the most interesting one, of the repercussions of not having an engaged employee workforce; quite revealing, to say the least (Click on the image to enlarge it to its original size):
The interesting thing from Employee Engagement though is that it’s not something new. It’s been there all along. It may have been hidden for a while, but it’s starting to re-surface again. It’s part of us all, human beings, as a society. It’s what the Social Web has managed to unleash and awaken from all of those years. It’s that urge for wanting to connect with other people, to belong to the group, to have that strong sense of ownership and responsibility, to stand out and being recognised for what we do, to strive for social good and social justice, for helping others without asking much in return, for knowing at the end of the day that you have gone the extra mile helping others achieve their own goals as well, like they will do in return with you at a later time. Failing to engage through experiencing and embracing all of that will probably, as an organization, get you in trouble, as we are starting to witness over the last couple of days, over here in Spain with movements like #15mani#15m#nonosvamos#yeswecamp#acampadasol #notenemosmiedo#esunaopcion that have resulted in an unprecedented keen interest on taking a stake in something that most of us considered long time gone and forgotten: regular citizens, like you and me, defining, peacefully, the next generation of politics and open government by utilising, to the fullest, the amplifying effect and extended reach of The Social Web:
Changing the World One Idea at a Time
Tue, Sep 10th 2013 4:43a Luis Suarez You know that summer is almost gone when September comes along in full force, work peaks up again a notch or two, and conference month kicks in. Pretty much like March, after the rather long winter months. I am not sure why, but it’s really interesting to see how both March and September themselves seem to be the busiest times of the year, at least, this year, in terms of public speaking and attending various different conference events over the course of a short couple of weeks. So as [read] Keywords: notes
The Dangers of Mediocrity and The Power of the Dip
Thu, Sep 5th 2013 5:42a Luis Suarez One of the things that I have always enjoyed, and quite a bit, from the Social Web, and the different social networking tools out there, and the main reason why I keep coming back for more, is that no matter how much time may have just gone by, the good content, the golden gems, those pieces of reflection and insight that you know you are going to bump into over time they keep resurfacing time and time again, making the mere presence on social networking tools just worth it on its own. Earlier o [read] Keywords: collaboration
Giving Up Control in the Era of Open Business
Tue, Sep 3rd 2013 3:02p Luis Suarez It’s rather interesting to ponder how, over the course of years, us, consumers, have been asking traditional industries to move on with the times and enter the 21st century (of the Digital Era), so that they could embrace and apply different business models, than those they have been operating under over the course of last few decades, to make themselves profitable again, in order to meet, at the same time, their potential new reality: a smarter, interconnected, mobile, always-on consumer [read] Keywords: facebook
Situational Leadership in the Era of Open Business
Fri, Aug 30th 2013 4:02a Luis Suarez One of the things that I got to appreciate quite a bit during the course of the summer vacation I took earlier on this month was having the opportunity for doing plenty of reflective thinking and one of the recurring themes that came up over and over again was that one of Leadership and how the role leadership itself is being transformed, in a now more complex than ever (business) world, thanks to the significant impact of digital technologies. Those of you who have been reading this blog for [read] Keywords: blogging
The Innovation of Loneliness
Wed, Aug 28th 2013 4:02a Luis Suarez One of the really interesting things in the world of social networking is how every now and then you bump into a specific resource, an online video clip, a blog post, a mainstream news article, a dissertation or whatever else, that is just so thought-provoking and rather mind-boggling in challenging your own notion, experiences, know-how, skills and expertise on the topic of social networks that surely makes you think about your own experiences twice, to the point where it makes you pause and th [read] Keywords: networking
Should CEOs Blog?
Tue, Aug 27th 2013 5:02a Luis Suarez Earlier on this month, my good friend, Euan Semple wrote a short blog post on the topic of how tough it is to put together that initial first blog entry, if you are new to blogging, and even more so if you are an executive. It’s just like the whole world is watching you for that first article and you just want to do things right. You certainly don’t want to look like a fool, never mind that feeling of being ridiculed by your peers if things don’t work out. You just can’t [read] Keywords: blogger
Finding Time to Reflect while on Vacation
Sat, Aug 24th 2013 1:02p Luis Suarez Once again, it’s been nearly a couple of weeks since my last blog post over here on The Perks of Being an Early Riser and I am sure at this point in time folks out there may be thinking that, once more, I have failed to keep up with restoring my social presence as I mentioned on that last article. Far from the truth, I am afraid. Over the last few days I have been doing something that I have been looking forward to for quite some time and that it’s always something that I can neve [read] Keywords: ibm
The Perks of Being an Early Riser
Tue, Aug 13th 2013 4:02a Luis Suarez I have been a remote knowledge (Web) worker for almost 10 years now (Back in November 2003, when I was still living in The Netherlands) and over the course of time, while I shifted from European based projects into worldwide ones I have been doing plenty of adjusting of work schedules to meet the demands of work and therefore become a night owl of sorts, but at the same time ensuring that work life integration is there, right from the start. It’s been an interesting journey all along and e [read] Keywords: connections
Digital Transformation – It’s Just The Beginning
Tue, Aug 6th 2013 4:09a Luis Suarez One of the interesting things that I have been exposed to over the course of time, specially, as more and more knowledge workers embark on their own journey of using social networking tools in a business context is how there seems to be this notion that we are almost done with that digital transformation. Meaning that those who have been using these social technologies for a while now feel like their work is done and dealt with in terms of that very same digital transformation. To them, it feels [read] Keywords: enterprise