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Latest 7 Posts
(New) Age Old Question: Does Customer Experience Drive Growth?
Wed, Aug 26th 2015 46
The Segment of Me.
Tue, Aug 18th 2015 23
“Follow the Leader” and Its Role in Successful Change Management
Mon, Aug 17th 2015 25
Leveraging Change Champions for Successful Adoption
Tue, Aug 4th 2015 17
The Benefits of Service-Oriented Architecture Approach for APIs
Mon, Aug 3rd 2015 16
The Importance of Context in the Change Management Decision
Tue, Jul 28th 2015 16
Digital Strategy in a Competitive World
Thu, Jul 23rd 2015 21
Top 10
(New) Age Old Question: Does Customer Experience Drive Growth?
Wed, Aug 26th 2015 46
“Follow the Leader” and Its Role in Successful Change Management
Mon, Aug 17th 2015 25
The Segment of Me.
Tue, Aug 18th 2015 23
Gartner Magic Quadrant for Horizontal Portals 2014: Seeing Shifts
Mon, Oct 6th 2014 21
Digital Strategy in a Competitive World
Thu, Jul 23rd 2015 21
Leveraging Change Champions for Successful Adoption
Tue, Aug 4th 2015 17
Digital Transformation is Relevant to Pharmaceuticals Too
Tue, Dec 23rd 2014 16
The Importance of Context in the Change Management Decision
Tue, Jul 28th 2015 16
The Benefits of Service-Oriented Architecture Approach for APIs
Mon, Aug 3rd 2015 16
Cisco WebEx Social Bites the Dust
Thu, May 1st 2014 14


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Recent Blog Posts
46
(New) Age Old Question: Does Customer Experience Drive Growth?
Wed, Aug 26th 2015 2:33p   Mark Polly
I’ve been really busy lately and missed a nice research report from Forrester back in July 2015.  In the report Does Customer Experience Really Drive Business Success?, analyst Harley Manning presented lots of data saying basically yes. To start with, however, Mr. Manning presented several Customer Experience (CX) leaders who have tanked recently and CX laggards who have soared. Forrester annually ranks companies in terms of overall CX, not just in terms of a company web site. Borders and
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The Segment of Me.
Tue, Aug 18th 2015 5:52p   Beth Martin
Not too long ago I was clearly targeted in an email campaign and banner ads as a 40-something, suburban mom with kids that was preparing for “back-to-school.” I was offered some pretty good deals on sneakers, backpacks and organizational products for my home. Unfortunately, this retailer couldn’t have been more wrong. I am 40-something, single, live in an urban zip code and have 0 children. They placed me smack dab into the wrong demographic profile. I didn’t feel that this retailer “k
25
“Follow the Leader” and Its Role in Successful Change Management
Mon, Aug 17th 2015 10:56p   David Chapman
Last week while vacationing with my family at the beach, I came face-to-face with one of the most effective Change Management principles – people will follow the “right” people. You see, I don’t like crowds – whether it is in an airport, out at a park, or walking down a busy city street. I just don’t like them. Well, the same holds for the kitchen in the beach house! There’s nothing like trying to get to the refrigerator to get the ingredients and condiments to make sandwiches for
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Leveraging Change Champions for Successful Adoption
Tue, Aug 4th 2015 4:37p   David Chapman
Have you ever felt like you’re one person against the world? Or possibly you’ve been overwhelmed trying to turn the battleship single-handedly? If so, take comfort! You’re not alone. Change managers, those responsible for garnering user adoption and engagement for a new system, tool, platform or process, are challenged with motivating hundreds, thousands, or even tens of thousands to new ways of working. Often, the change team itself can be very small with few personal relationships with t
16
The Benefits of Service-Oriented Architecture Approach for APIs
Mon, Aug 3rd 2015 1:29p   Eric Roch
Perficient’s integration practice is over 15 years old so we have been through the rise of proprietary integration brokers, the hype cycle of SOA, and the hyper growth of APIs and the rising popularity of microservices. These approaches and technologies are related with the common goal of systems interoperability and share a common lineage and evolution of technology and architecture. SOA has been successful by bringing a focus to standards-based interoperability but often had cost overruns w
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The Importance of Context in the Change Management Decision
Tue, Jul 28th 2015 3:37p   David Chapman
Context is critical for any big decision, and Change Management is no different. In fact, context is more important for Change Management decisions than many others in business today. One of the biggest struggles that Change Management practitioners face is getting the buy-in from senior leadership that Change Management efforts are worth the investment. Let’s face it – Change Management isn’t always cheap. It’s not necessarily going to be a $20,000 bolt-on to a $1,000,000 project. To co
21
Digital Strategy in a Competitive World
Thu, Jul 23rd 2015 9:41a   Michael Porter
Daniel Rabbit blogged on Competitive Strategy in A Digital Age over on our Oracle Blog.  He makes a lot of great points so it’s worth a read and that’s not just because he mentions my much more famous namesake, Harvard Professor Michael Porter.  Here’s a couple thought provoking quotes Can leading players (in this case, market-leading companies) expect customer loyalty based on past results? ….. When a major shift occurred in an industry, such as the decline of a former
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Don’t Underestimate The Power of Disruption
Wed, Jul 22nd 2015 4:00p   Michael Porter
Today I received an email from Uber asking me to take an active part in Ubers now public fight with Mayor De Blasio of New York City. Anyone who knows Uber won’t be surprised at this and at the changes to the app they made for all NYC users.  There’s another trend you can see from a Bloomberg article, How Uber Took Over a City about Portland’s challenges with Uber. Yet Uber was still Uber, and it began strangling Portland. It launched just to the north, in Vancouver, Wash.
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Companies That Didn’t Update for Mobile Paying Price
Mon, Jul 20th 2015 4:23p   Michael Porter
CMO.com has an article outlining the price paid by companies who haven’t updated their sites to support mobile.   They are making reference to the fact that Google updates their algorithms to give preference to sites that support mobile vs those that don’t. Indeed, companies that weren’t ready for the so-called “Mobilegeddon” have lost up to 10% of traffic, according to ADI. “While there wasn’t a precipitous drop among non-friendly sites, the effect is pronounced over the
7
Sharper Picture of Social Media Influence
Wed, Jul 15th 2015 1:53p   Michael Porter
McKinsey has a great article on recent research defining the impact social media has on consumers.  While I’ll let you go to their article and get the complete picture, I can say I was surprised that they found that 26% of purchases were influenced by social recommendations.  Keep in mind that a social recommendation counts word of mouth and the sneakernet version of social. 26% of purchases are influenced by social recommendations. (tweet this) They also found that top influencers a
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Five Social Media Skills That Move Beyond the Ninja
Wed, Jul 8th 2015 2:50p   Sharon Suchoval
There are a plethora of gurus and ninjas in the social media space, aren’t there? They are early adopters of new social platforms and they can tweet, text and snap at the same time. But does your company need a ninja? Maybe…or maybe not. It’s important to be agile and to adapt to new tools and technologies quickly, but those skills are merely the skin of the onion. There are many people that you can hire who can master skills, but when you peel away the layers, what will you fi
3
API Security: Common Threats and Considerations
Wed, Jun 17th 2015 11:36p   Susheel Kumar
Common API Threats: spoofing, tampering, repudiation, denial of service, unauthorized access, confidentiality violation API Security Considerations:  Identification – Know Your Consumer The common approach to implementing this is using API keys, which are nothing but randomly generated values that will vary for each consumer. Authentication – is Consumer Authentic User-Password over SSl/TSL: the API consumer will be providing a user password to ensure their authenticity. OAu
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The Human Element of the Digital Transformation
Wed, Jun 17th 2015 11:24p   David Chapman
Technology is affording us the ability to do more with less every single day. In fact, as consumers, we’re able to do more with less, every single day, from anywhere.  In an highly electronic world, e-commerce companies are harkening us back to the old “Name That Tune” game show, priding themselves on how few clicks it will take us to complete transactions for goods and services from anywhere at any time. Such is the root of the Digital Transformation, a term that is gripping not just IT
4
Dorothy in the Land of Big Data
Wed, Jun 17th 2015 11:15p   Bill Busch
Big Data is one of the enabling technologies for companies to digitally transform either their operations and/or customer  interactions.  However the open source world can be complicated, especially in the red hot Big Data arena.  There are a myriad of technologies some compete with one another, others overlap, some are complimentary, and worse of all, some technologies both compete and are complementaryary (e.g. Cassandra can stand alone or run on top of Hadoop, thus it competes and it is co
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Customer obsession: The next wave of competitive advantage
Tue, Jun 16th 2015 5:26p   Erin Moloney
Last week, I was fortunate to attend a presentation by Kyle McNabb, VP of Research Strategy at Forrester. He spoke about how empowered customers have given rise to a new era. “The device is not the problem, the problem is what we can do with the device,” he said. McNabb continued to tell the audience about how the connected consumer is impacting the way we do business. Here are my notes from the session:   Early adoption is becoming cheaper and easier Ten years ago, early adoption
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Top Three Reasons I’m Excited About the Forrester Digital Webinar
Mon, Jun 15th 2015 7:38p   Michael Porter
In just a few more days, we will host Nigel Fenwick, Vice President and Principal Analyst Digital Strategy at Forrester. We’ve been collaborating for a few months on the topics we will address and the format.  Nigel walked us through some of his answers to our questions today, and I’m pretty excited about the webinar. Here are my top three reasons why I think this discussion will be great: Nigel and Forrester have had the chance to interact with a lot of different companies regardi
8
Communications – They’re Important, Too!
Wed, Jun 10th 2015 12:11p   David Chapman
In my recent blogs, I’ve been focusing on the importance of answering and communicating a project’s “why” factor.  I firmly believe that this is the single most important element for an effective Change Management program and ultimately project success. There’s more to Change Management, though, than just the why.  Two other extremely important components are the “what” (communication) and the “how” (enablement).  Let’s dive into the “what” for a few minutes. When we t
5
What Are Your Most Pressing Digital Transformation Questions?
Mon, Jun 8th 2015 6:12p   Beth Martin
Next week, we will have special guest Nigel Fenwick, Vice President and Principal Analyst, Digital Business Strategy, Forrester Research, included in a live broadcast round table webinar with Perficient’s David Stallsmith, Director, Customer Experience and Digital Transformation and Michael Porter, Managing Principal, Strategic Advisers. The three will discuss the nuances between success and failure of digital transformation, and how to think about and align your transformation initiative wi
7
Twitter please improve user experience
Fri, Jun 5th 2015 11:29a   Eric Roch
Billionaire venture investor and Twitter shareholder Chris Sacca recently wrote a much deliberated post and open letter to Twitter entitled What Twitter Can Be. His reason for writing this long letter was, “Twitter can be so much more than it is today.” An excerpt from his writings follows: Hundreds of millions of new users will join and stay active on Twitter, hundreds of millions of inactive users will return to Twitter, and hundreds of millions more will use Twitter from the outside if Tw
6
It’s All About the Why
Fri, Jun 5th 2015 10:14a   David Chapman
How many times have you put off doing something that you should do because there was no sense of urgency, and you thought you’d just get to it later?  If you’re like me, it happens all the time.  If we take a deeper look into why we don’t take action on those things, it’s because they’re not a priority for us.  They don’t carry the immediate value than other options might, and thus, we make the trade-off decisions to do one and not the other. For me, one of those trade-off decisio
2
Digital Leadership Turns into Better Business Performance
Fri, Jun 5th 2015 10:13a   Mark Polly
We’ve been talking about how digital transformation is essential to success in the future. Harvard Business Review Analytic Services and Redhat recently published a study that shows digital leaders are more likely to be successful than followers or laggards.  Here are a few key points from the study: Digital leaders are more likely to have revenue growth over 10% Profit margins for digital leaders are greater than the average Leading companies will have a CEO who understands digital oppo
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Richer, More Personalized Customer Experiences for an API Economy
Tue, Jun 2nd 2015 5:14p   Mark Polly
Open API Economy Source: Point.io At the IBM Digital Experience 2015 Conference, Ajay Kadakia with IBM talked about how the API economy is affecting legacy IT companies versus the newer cloud-based companies. The challenge is how to provide more agile, market reactive content off the legacy systems when competing against seemingly more agile, cloud based systems. Ajay talked about the digital disruption that is already underway: 90% of data has been created in the last 2 years 4x increase in cl
2
IBM Digital Experience 2015: Caching Techniques
Mon, Jun 1st 2015 6:09p   Charles Mahoney
With every version of WebSphere Portal performance is always an important item.  Caching is a very important part for helping any environment improve response times. Where to cache? Client Browser Cache Network Application Backend Browser Cache Set the Cache-Control header for the response to set the max-age. This is the best performing cache due to the removal of network and application time. Static content is your best items to cache Images CSS JavaScript Portal Support Theme reso
2
Digital Transformation without APIs and Data Costing Millions
Mon, Jun 1st 2015 10:30a   Eric Roch
A recent UK study sponsored by Apigee found that a digital transformation should include mobile apps, API’s and data analytics. And that companies “investing in these core digital technologies are eight times more likely to increase revenue from digital activity, this is when compared to those who are only developing apps.” The report found that those who are only delivering apps saw an increased revenue median of about £266,000, in contrast, those who are investing in all the areas saw m
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Microservices and its Benefits
Mon, Jun 1st 2015 4:58a   Susheel Kumar
Microservices are small, independent services that work together. In other words these services are small, highly decoupled and focus on doing a small task at a time. Follow The Single Responsibility Principle Resilient/Flexible – Failure in one service does not impact other services. If you have monolithic or bulky service errors in one service/module can impact other modules/functionality. High scalability – Demanding services can be deployed in multiple server to enhance perfor
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How to do API Versioning
Sun, May 31st 2015 11:20p   Susheel Kumar
1- URL based versioning Easy and very common way to version api is to include version no in api url. For e.g. http://myapi/v1.0.0 , http://myapi/v1.0.1 Easy to use and identify different version by looking URL. Over time need to maintain various urls 2- Using query param Another easy to use startegy for api versioning For e.g. http://myapi?version=1.0.0 Same url for different api version Need to add tranformation logic to route to particular version 3- Using custom HTTP header Slight advan
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Google and IoT
Sun, May 31st 2015 6:10p   Neetu Shaw
To compete with efforts by Oracle, Apple and Microsoft to create software for developers for the Internet of Things (IoT) applications, Google announced “Project Brillo” at their I/O Conference in San Francisco on May 28. In their statement, they said that, “Brillo extends the Android platform to all your connected devices, so they are easy to set up and work seamlessly with each other and your smartphone”. They also indicated that Brillo will work another new technology
9
The Need for Change Management is Everywhere!
Tue, May 26th 2015 10:32a   David Chapman
I was talking to a gentleman at the pool last night as we wrapped up a great Memorial Day weekend.  He was telling me about the opening of a renovated restaurant at a private club, for which he’s overseeing the construction and has ultimate responsibility for.  This restaurant is going to be a relatively high end establishment, with both high quality food and service. He was telling me the team is pressing hard for a July 1 opening, and like anything else, he expects there will be some hiccu
2
Change Management – The soft side of projects? Not so fast!
Thu, May 21st 2015 9:46p   David Chapman
How often do you hear Change Management referred to as “the soft side of the project?” Maybe you’ve even done it yourself.  Just last week, I was at a client site, describing what I do to a client employee, and the response from the client was, “Oh, you deal with people – the soft stuff.” I’d like to take a moment and challenge that assumption. All projects should have a target return on investment (ROI), which is the benefit we hope to achieve by performing the project.  As Tim
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How Not to Lose a Job Before Starting
Thu, May 21st 2015 9:31p   David Price
At Perficient, generally and specifically here on the digital transformation blog, we spend a lot of time discussing change: how companies want to change, how they need to change. How eCommerce and marketing are changing the relationship between consumers and company. We provide examples on what executives need to do to change their relationships with customers. The changing relationship of customers with other customers are themes. Today, I thought we would discuss another aspect of the change:
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What is Service Virtualization and why we need it ?
Tue, May 12th 2015 10:15a   Susheel Kumar
Service Virtualization emulates the behavior and data of dependent systems such a way that represents the dependent system without any constraints, thus allowing software to be developed and delivered faster, with lower costs and higher reliability. Before Virtualization: After Virtualization: Constraints which affect development and testing at various SDLC phases: Dependent component/services still not completed Dependent component/services not available due to maintenance or system issu
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Private APIs Vs Public APIs
Tue, May 12th 2015 10:15a   Susheel Kumar
Private APIs : APIs which are used within organization to build apps. Apps built on private APIs can be used inside organization or released to public using various channels like company site, app store. Partners can use private APIs to build apps. Private APIs enable faster business integration with partners. Avoid dependency on external APIs and apps, For e.g. public API is discontinued. Public APIs: Expanding reach across various platform and devices. Increased brand value. Creativity has
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Enterprise Architecture Models for Digital Transformation
Mon, May 11th 2015 11:43a   Eric Roch
Enterprise Architects learned long ago the benefits of describing architecture in different perspectives or views. John Zachman, gave us a structured way of viewing and defining an enterprise architecture in the 80s. But in many companies enterprise architecture (EA) has evolved to technologists that set architecture standards often without much insight into corporate objectives. The goals of EA are to define the architecture of the enterprise and guide the organization to create the business st
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Cramming vs. Learning – It Still Matters
Mon, May 11th 2015 11:10a   David Chapman
Did you ever cram when you were in college?  If you’re like me, you did, and probably on more than one occasion.  There was that big test looming, and well frankly, you just waited a little too late to get started preparing for it.  The night before the exam, you’d spend most of the light stuffing concept after concept, and fact after fact, into your brain, grab a few hours of sleep, maybe a cup of coffee, and then head to your class where you’d regurgitate all that you could remember f
3
Top 10 reasons why you need API
Tue, May 5th 2015 10:45a   Susheel Kumar
1. First Things First, Not having an API today is like not having a website in the 90’s. 2. Spread Your Wings, reach more channels and devices that you can imagine. 3. You need it because you competitor have it. 4. Collaborate with you Partners more closely than ever. 5. New revenue opportunity as you build product(API) out of existing business functionality. 6. Grow customer loyalty and meet customer expectation. 7. Enhance company value and brand name. 8. Access any time and anywhere. 9. In
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3 Key Points in the Customer Experience Battle
Thu, Apr 30th 2015 3:15p   Michael Porter
Daniel Rabbitt over on our Oracle Blog had a great post on winning the customer experience battle. It was good enough that I wanted to summarize it and point you over to the larger post. His basic point is that, “A great customer experience can be an asset more valuable than physical resource or intellectual property.” There are a few key points you need to consider: Consumption of innovation drives success in the cloud,  e.g. makes innovation important. Buy an asset or make an inv
6
No Real Transformation Without Data & Security
Thu, Apr 30th 2015 12:24p   Neetu Shaw
When it comes to the top concerns for CIOs and CTOs, Data and Security still secure the highest points, but Cloud and Infrastructure are not far behind. According to an annual review by Janco Associates Inc., an international consulting firm, here’s how these concerns fall: 1) Security: 68% 2) Cloud Computing: 55% 3) Infrastructure: 48% 4) Consolidation of legacy Data: 44% 5) Big Data: 40% If you combine 4) and 5), DATA is the one that CXO’s lose the most sleep on. With a who
5
The ‘Age Of The Customer’ Is Here. What Are You Doing About It?
Thu, Apr 30th 2015 8:00a   Mark Polly
Customer centricity is no longer just a loaded buzzword used by marketers preaching tactics such as personalization and customer experience. Customer centricity is now a mind-set that companies need to adopt throughout the entire organization—not just marketing—to thrive in the digital world. This quote from CMO.com’s article The ‘Age of The Customer’ Is Here. What Are You Doing About It? sums up nicely how we have evolved (or maybe suddenly transformed) into the customer-c
5
What If You Built It, and They Didn’t Come?
Wed, Apr 29th 2015 9:55a   David Chapman
Most, if not all, of us have seen the movie Field of Dreams starring Kevin Costner, James Earl Jones, and others.  In the movie, Ray Kinsella, an Iowa farmer, hears a voice whispering, “If you build it, they will come,” a calling to plow his all-important corn crop to build a baseball diamond in the middle of nowhere, which is ultimately inhabited by the 1919 Chicago Black Sox, including his father. In the movie, Ray blindly follows the voice and subsequent visions and is rewarded with a re
5
IT’s Last Chance to Lead Digital Transformation?
Tue, Apr 28th 2015 5:23p   Michael Porter
Dion Hinchcliffe has a very interesting article on IT’s role in Digital Transformation.  He makes the case that to date, IT hasn’t understood the need for digital transformation or the effort necessary to undergo a large set of changes demanded by it.  His data is compelling: Specifically, the change needed today is to shift out of being a relatively stodgy centralized technology support department — a role long invested primarily in automating and incrementally improving th
4
Mobile Is At The Top of CEOs Agenda for Digital Transformation
Wed, Apr 22nd 2015 9:17a   Mark Polly
You’ve probably heard a lot about mobile in the past two years.  In PriceWaterhouseCoopers 18th annual Global CEO Study (2015), 81% of CEOs said that mobile technologies are strategically important to their business.    PWC says, “The sheer ubiquity of mobile devices today has revolutionised customers’ ability to obtain information – which has, in turn, transformed how they perceive value and the type of relationships they want to have with companies.” PWC Technology
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How George Proposed to Jane & Why CIOs Should Care: 2 of 2
Tue, Apr 21st 2015 8:51p   Sheri Hastings
We are not too far away from that kind of scenario playing out for all of us every day. Maybe three to five years, if not sooner.  This is coming and it WILL require a change in how organizations need to evolve to market, sell, deliver and support their customers  As companies design their support sites they are going to have to consider how the data they have about customers will be used,  not just by their own company but by other companies in a common data cloud. They will need to know and
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How George Proposed to Jane & Why CIOs Should Care: 1 of 2
Tue, Apr 21st 2015 8:48p   Sheri Hastings
So many of the conversations from the Oracle Modern Customer Experience conference in Las Vegas are still on my mind. Many participants focused on how companies design the CX experience for the millennial generation. It was eye opening and frankly, also a bit perturbing. It was perturbing because as a baby boomer I don’t always understand how millennials think. In general, as baby boomers we want to be the ones to initiate our exchanges with the companies we patronize. We usually don’t u
4
Change Management in an Agile World
Tue, Apr 14th 2015 8:50p   David Chapman
The Agile method of IT project management has become increasingly popular over recent years, and rightfully so – it is a fantastic way of developing a new or improved technology.  It’s incremental and iterative approach allows for quality deliverables at project completion. This methodology, however, has caused many a headache for Change Management practitioners, who want to know what is coming when so that users may be prepared through communication, training, and other adoption techniques
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The King’s New Ship – A Change Management Metaphor
Tue, Apr 14th 2015 1:54p   David Chapman
Change Management is vague, frequently misunderstood term in business today.  I spend a lot of my time helping clients understand what we’re talking about when we talk about Change Management, and more importantly, imparting its value and the criticality of this discipline on projects today.  I heard a great metaphor this morning for describing Change Management, and it goes like this. One day, the king commissioned his shipbuilding team to build a bigger, better, and faster ship.  Th
1
Don’t Forget the Remote Employees!
Mon, Apr 13th 2015 7:34p   David Chapman
More than 90% of companies have users who work remotely either part or all of the time.  As project leaders, more specifically Change Management specialists, we can’t forget about these important people! Nothing says “second-class citizen” like a poor approach to engaging remote users, and an unengaged user usually will be a slow adopter to a new technology or process.  There are several great strategies to engaging remote users in meaningful ways that will help drive engagem
3
User Experience with Poor Data Quality
Mon, Apr 13th 2015 7:13p   Eric Roch
We are living in what many are calling the age of the consumer. Companies today rely on their reputation and their customer’s experience to drive revenue. Customers expect real-time information such as product, pricing and availability via their mobile devices. Data quality issues equate to poor customer experiences. Consider the customer’s perspective if they show up at your location for goods or services only to find the information provided on your website or mobile application is incorre
3
The ABCs of Change Adoption
Mon, Apr 13th 2015 7:06p   David Chapman
At this morning’s Association of Change Management Professionals (ACMP) conference keynote address, New York Times Best Selling Author Daniel Pink gave us insight into the shift in the ABCs of selling.  In the business climate of yesterday, where the sellers had the information and the mantra of “Buyer Beware” reigned, the ABCs for sales folks stood for “Always Be Closing.” More recently, with all of the data that has become available, buyers have regained the upp
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CMOs Under Increasing Pressure to Produce Results
Thu, Apr 9th 2015 9:08a   Mark Polly
We’ve heard a lot about Chief Marketing Officers in the last few years.  With Digital Transformation at the top of many CEOs minds, the CMO role has gained prominence and power.  Of course with that prominence, comes increasing scrutiny.  Matt Langie wrote a story on CMO.com about the pressure CMOs are facing due to the high visibility and costs of digital marketing efforts. Perficient Digital Transformation Series For me this is a very timely article.  On April 15, I’ll be hosti
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10 Questions To Ask A Digital Transformation Consultant
Thu, Apr 2nd 2015 8:07a   Mark Polly
I saw this article – 10 Questions To Ask Before You Hire A Digital Transformation Consultant – on CMO.com and thought it would be interesting from a Digital Transformation consultant’s point of view. The author, Jon Bains, correctly identifies that it can be difficult to know who to trust when you need to engage somebody for consulting services. The Digital Transformation market has a lot of players with traditional agencies and consultancies expanding into this space. Who to e
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Digital Transformation Hindered by Data Quality
Wed, Apr 1st 2015 5:05p   Eric Roch
Not surprisingly, surveys point to a need for a customer experience makeover. A poll by Econsultancy in association with Ensighten referenced in the article “Why Marketers, Agencies Haven’t Mastered the Customer Experience” lists the following benefits to customer experience optimization: Higher engagement and conversion rates (by far the highest ranked) Better brand perception and loyalty Renewals, cross-sells and upsells Increased average order value However, the survey also pointe
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Amazon and the Internet of Things
Wed, Apr 1st 2015 10:34a   Michael Porter
I was speaking to someone who stated, “I’m not convinced about the internet of things.” To be honest, I hewed to that opinion for a while but as we see more examples of computing occurring outside of your desktop, tablet, and mobile devices I’m starting to change my mind. The latest example of the trend away from the three mainstays came yesterday with Amazon’s announcement of Amazon Dash. It’s a cool concept for the number of times I’ve run out of some
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Factors for Successful Value Creation for Big Data Initiatives
Tue, Mar 31st 2015 1:00p   Shankar RamaNathan
One of the major challenges of Big Data initiatives is the Value Creation. What is the business value of the data in question and how to leverage it to successful business strategies. There are various factors influencing the successful value creation. Source: McKinsey Global institute IT intensity – This is a big factor when doing analytics it is important to have the right tools, support and IT engagement. Many organization struggle when IT is mainly performing just infrastructure main
2
Change is in the Air
Mon, Mar 30th 2015 4:39p   Bill Busch
The strategy is complete, implementation of the mobile application and analytical system is finished, data scientists are providing useful analytical research.  But is your enterprise getting the value out of your digital transformation investments? A company’s culture, people, and business processes usually provide the largest barrier to realizing the value from digital investments.    Yes, we talk about change management, however, most times that change management is involved in a one-ti
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“IoM” Drives Digital
Sun, Mar 29th 2015 12:46p   Neetu Shaw
All of this focus on the Internet of Things (IoT) is really about the “Internet of Me” (IoM). From social media sites to smartphone apps and GPS systems, loads of data are being generated today about individuals – their interests, their travels, their behavioral patterns, their purchases, and so on. No one in this digital economy can afford to ignore the demands of the “me” generation. It is no longer good enough to tailor marketing based on customer demographics alone. All interaction
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Essentials for Transforming into a Digital Enterprise
Sun, Mar 29th 2015 12:30p   Neetu Shaw
I recently got published in the Special Big Data Edition of the CIOStory (http://ciostory.com/magazine/September-2014/BigData20/), where I talked about the “six” essentials for transforming into an Information-driven organization. Here, I extend that premise to the creation of an information-driven, digital enterprise. Information is a hot commodity. Research suggests that in the next two to three years, businesses will begin to apply monetary value to their digital information asset
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A Dead Economist’s Argument for Cloud Computing
Fri, Mar 27th 2015 8:38p   Amir Sehic
In 1815, after Duke of Wellington ends years of war between the United Kingdom and France by defeating Napoleon at Waterloo, the UK parliament passes the “Corn Laws” which prohibit import of cheap grain from France. The motivation is obviously to protect British land owner’s monopoly, but the argument for why the UK shouldn’t be buying French grain is based on Adam Smith’s principle of absolute advantage. British farmers can produce more grain than the same number of French farmers, so
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Financial Insights Into Costs For New Digital Applications
Fri, Mar 27th 2015 12:00p   JP Morgenthal
When I initially wrote my blog “Making Financial Sense of PaaS” it was to crowdsource my estimates comparing building and operating a new mobile application for a year using various platform architectures. The platform choices ranged from n-tier on-premise using licensed software to using a hosted PaaS. The blog resulted in some excellent conversation and feedback leading me to produce “Making Financial Sense of PaaS – Part Deux”, which illustrated the estimates for businesses that eff
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The CIO Role in Digital Transformation
Thu, Mar 26th 2015 4:03p   Eric Roch
The CIO article, “Is it time for CIOs to step up and rule the digital world?” asks a good question. Can the CMO better lead a digital transformation and align IT with what is increasing a digital business than the CIO? This is an oversimplified question asking who but not what needs to be done? Specific to IT, what does the roadmap look like to achieve the digital transformation including removing aging IT systems that are a barrier to change? Modernizing IT systems is likely not what a CMO
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Role of Customer Experience in Digital Transformation
Wed, Mar 25th 2015 11:57a   Michael Porter
David Stallsmith and I recently gave a presentation on customer experience as it relates to digital transformation. I like David’s viewpoint on any transformation effort must include an “outside-in” view of an organization. You can’t afford to look through already clouded glasses with only internal people.  Here’s a snippet.
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Digital Transformation Example: Large Hotel Chain
Tue, Mar 24th 2015 6:53a   Michael Porter
Here’s another example of Digital Transformation in action. In this case, I highlight Hilton’s publicly available information on the company’s huge initiative to change the hotel experience via mobile and web with a whole lot of back-end change.
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How Mobile Apps Can Replace Your Intranet
Mon, Mar 23rd 2015 4:59p   Rich Wood
Mobile is one sticky form factor.  So sticky that many states are finding it necessary to legislate people out of using their phones while driving.  In other words, the mobile experience is so compelling that some people literally won’t put down their phones unless you make using them illegal. Meanwhile, intranets have traditionally struggled with user adoption.  I’m fairly certain every successful intranet project known to man has featured a “user adoption” component
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11 Strategic Issues Facing CIOs in 2015
Mon, Mar 23rd 2015 10:32a   Erin Moloney
When we talk about digital transformation here at Perficient, we are often talking about big data, cloud, mobile and social.   In a recent Forbes article titled “CIO Lessons Learned: My Approach To The Top 10 Strategic Issues Of 2015“, Mark Sunday of Oracle says, “the CIO must be adept at understanding and responding to business requirements, executing on technology projects, and supporting customers in new and better ways.” We couldn’t agree more. Sunday then ou
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Digital Transformation Example: Bus Company
Mon, Mar 23rd 2015 6:48a   Michael Porter
Perficient released a snippet from a recent Digital Transformation Webinar.  This example focuses on a company who started their digital transformation which expanded to much more than a front facing mobile app.
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Digital Trends and Impacts
Fri, Mar 20th 2015 4:41p   Shankar RamaNathan
Digital Transformation has been happening for a while, what is different now compared to earlier years of digital transformation, is the factors which determine the Transformation. Who is changing the game ? the speed and the volume of information available. It is fast because it is just not the companies who changes the customer engagement but each consumer armed with the power of a mainframe equivalent of yester years and has the ability to dictate the rules of digital engagement through disr
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Thriving in the Digital Economy thru Digital Transformation
Fri, Mar 20th 2015 11:50a   Mark Polly
IDC released a new MaturityScape report intended to provide guidance to companies about how to thrive in our new digital economy.  They predict that by 2018 a third of the top twenty market share leaders in each industry will be disrupted by new competitors that use digital technologies to create new services and business models. IDC provide the following maturity model for digital transformation: Source: IDC IDC also identifies five key dimensions that need to be addressed: Leadership ̵
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Adobe Summit: 2nd Day Session Part 2: Nate Silver
Wed, Mar 11th 2015 12:21p   Michael Porter
Interview with Nate Silver Question: When did you say you could have a profession in number and stats? I don’t know when really but I took a boring consulting job right out of college.  In my spare time I started working on a program to forecast how baseball players would do.  I think KPMG technically owns everything I do still. (audience laugh after pregnant pause…..) Question: (roll Charles Barclay video on his anti-analytics riff)  What do say to that riff? Charles is a really
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Transformation Needs Marketing, IT and Product Teams To Harmonize
Wed, Mar 11th 2015 11:06a   Mark Polly
With any Digital Transformation journey, various groups within your company need to coalesce together in order to move the organization forward.  Adobe CIO Gerri Martin-Flickinger spoke about how Adobe had to harmonize their Marketing, IT and Product efforts to ensure their transformation journey was a success.  You can read my blog article about what Adobe and other companies are doing to bring these factions together.
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Return on Transformation
Wed, Mar 4th 2015 2:15p   David Stallsmith
What’s the biggest issue preventing your organization from starting a digital transformation program? Last week, my colleague Michael Porter and I hosted a webinar in which we posed that question to our audience. From choices like attaining funding, securing executive buy-in, staffing the right team and others, we learned that demonstrating return on investment (ROI) was their top challenge. Not surprising, considering the time and resource commitments required for successful transfo
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Is Customer Experience the Top Digital Trend for 2015?
Tue, Mar 3rd 2015 3:08p   Mark Polly
If you listen to over 6000 business professionals, the answer would be YES!  Econsultancy, in association with Adobe has produced a Digital Trends report every year for the last several years. This year’s report, Digital Trends 2015, says Customer Experience is the top, single most exciting opportunity in the digital marketing world.  22% of the survey respondents said that Customer Experience is their top opportunity while Content Marketing came in second at 15%.  Here is an infogra
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Why “visitor to lead management” is so important
Wed, Feb 25th 2015 12:34p   Mark Polly
Back in the old days (like 2005!), to find information about a product, people contacted a salesperson, visited a retail location,  or waited for the company to advertise or email information out.  Things have changed dramatically since then.  A recent CMS Report story, What is Visitor to Lead Management, cited the statistic that 74% of buying decisions are made in advance of the first sales call. Customers are getting the answers they need way beyond them ever contacting your salespeople.  
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The Digital Business Landscape circa 2015
Sat, Feb 21st 2015 10:28a   Mark Polly
When you start to think about what does it take to be a digital business today, you may think that you have to be doing some form of E-Commerce. Or you may come up with the idea that you need to focus on improving your customer’s digital experience. It turns out that there are lots of elements of a digital business to which you should pay attention. Dion Hinchcliffe and Steven Mann at Adjuvi produced The Elements of Digital Business diagram shown here that provides a good overview of the
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Quiznos Stops Using TV Ads to Focus on Digital Channel
Fri, Feb 20th 2015 10:48a   Michael Porter
The whole concept of a digital transformation would predict a sharp decline in non-digital advertising budget as the digital channel becomes much more important.  I don’t have statistics but here’s anecdotal evidence.  Entrepeneur.com has an article about Quiznos new Ad strategy.  They are pulling TV ads entirely although they will keep print media ads. “Our advertising budget is kind of split between print media and digital, with a higher weight on digital advertising,R
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Understanding How Business Customers Buy
Thu, Feb 19th 2015 10:46a   Michael Porter
Mckinsey has a great research article that fits digital transformation to a “T”.  It’s titled, “Do You Really Understand How Your Business Customers Buy?”  It’s long enough that I cannot do it justice in my brief synopsis and a highlight of key points so go read it.  Here’s the key, how businesses buy complex items, software, and services is becoming more consumer like.  That doesn’t mean businesses do less research or have less process.  It m
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Social Content As A Channel for Technology Buyers?
Fri, Feb 13th 2015 10:33a   Michael Porter
Via cmo.com, I saw an infographic on what Social Content technology buyers user or intend to use.  I have to admit I was a bit shocked by the data ecclo media was able to find in their survey. While I consider blogs to be a valid and valuable media channel, I haven’t considered facebook, pinterest, and tumblr to be a top 10 of any sort.  So imaging my shock when 34% of respondents said they found content via facebook……. Here’s an even more interesting stat: ecclo media&
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Cisco’s Chambers: Digital Disruption Is an Opportunity for CIOs
Thu, Feb 5th 2015 1:25p   Michael Porter
Thanks to Robert Hardin who both saw the article and wrote up a quick response with his thoughts. The WSJ CIO Network (behind a paywall) recently published their top 5 initiatives for 2015.  Outside of the growing concern around cyber security and the associated business risk, the next two focused on the impact that Digital Transformation is having on an organization, the CIO as a change agent and having a business centric vision.   In an interview at the same event, John Chambers, CEO of
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Marketers Finally Get Google
Thu, Feb 5th 2015 8:40a   Michael Porter
This is more of a follow up to my post yesterday on Digital Marketing costing a lot and being worth it.  CMO.com has an article on marketers finally getting Google to the point where click through rates are up 19% year over year. Global growth by search engine “Marketers are optimized almost fully on Google,” said Tamara Gaffney, principal analyst at ADI. “They are getting much better CTRs, and the CPCs are not as high as the CTRs are, in terms of growth. Marketers are also incorporating
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The Dawn Of Marketings New Golden Age
Wed, Feb 4th 2015 11:30p   Michael Porter
Jonathan Gordon and Jesko Perrey at the McKinsey blog have an interesting and longish post on the Dawn of Marketing’s Golden Age.  While most of the post focuses on changes in marketing and why that has created a new golden age, there are a few nuggets worth thinking through from a Digital Transformation Perspective.  But first the marketing component. The resulting expansion of platforms has propelled consistent growth in marketing expenditures, which now total as much as $1 trillion g
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Is Cloud & DevOps Factored Into Your Digital Transformation?
Fri, Jan 30th 2015 5:16p   JP Morgenthal
The term “Digital Transformation” is very broad and all encompassing, but more recently has become mostly closely associated with the activities and strategies to compete against disruptive trends brought about by new business models emerging due to availability of new digital platforms. Within the last decade we have seen an emergence of very economical compute infrastructure, wireless and broadband, and software platforms that enable rapid development of applications, which can sca
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Architecture Needed to Monetize APIs
Mon, Jan 26th 2015 11:10p   Eric Roch
The Harvard Business Review Article, “The Strategic Value of APIs” says, “…there are multiple ways APIs can generate growth for companies. While many may see APIs as just a technical concept, they clearly overlook the rising strategic significance of APIs. Particularly with the internet of things bringing digitization to all kinds of products and services, the influence of APIs is growing far beyond technology firms. All CEOs may soon need to find ways to align APIs with their growth st
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B2B Content Marketing: What type of content has the most clout?
Fri, Jan 23rd 2015 9:10a   Mark Polly
Marketing to other businesses (B2B) is very different from marketing to consumers.  We’ve heard and talked a lot about Content Marketing in past, although it mostly has been focused on consumers – B2C. I just came across an interesting bit of research from Eccolo Media that looks specifically at content marketing in the B2B space. For the past few years, Eccolo Media has been surveying B2B marketers and buyers to get a pulse on the market.  In their 2015 B2B Technology Content Sur
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CMO Pressed to Lead Customer Experience But Progress Lacking
Mon, Jan 19th 2015 5:10a   Michael Porter
Advertising Age has a short but interesting article on how CMO’s Pressed to Lead Customer Experience Efforts, But Their Progress is Lacking.   Customer Experience has a huge overlap with Digital Transformation.  It’s many of the same technologies and change in process but geared towards your most important constituent, the customer.  Here’s a few quotes before I add my own commentary. Note the Top CMO Expectation So expectations are high regarding who is in charge of creatin
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The UK Gets It’s First Digital Bank
Fri, Jan 16th 2015 10:41a   Michael Porter
Thanks Liza Sisler and Elizabeth Dias for pointing to the source articles.  The flip side of Digital Transformation must be Digital Disruption.  Probably no better example of that disruption exists than the Financial Services Industry where so much of the friction can be smoothed by digital technologies.  On example of this is the UK first digital bank.  Information Age has a short article on the new Charter Bank and what it may mean against older competition. Consumers are increasingly va
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Driving Digital Transformation with expanded eCommerce Solutions
Mon, Jan 5th 2015 12:11p   Beth Martin
In 2014, online stores are on target to generate an estimated $294 billion, or approximately 9% of all U.S. retail sales, according to forecasts by Forrester Research. They also report that by 2018, e-commerce market will reach $414 billion, with transactions made with tablets and smartphones accounting for about 20%. The announcement of Perficient’s acquisition of Zeon Solutions expands our already considerable e-commerce solutions capabilities, with a front leader of e-commerce technology an
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First iOS Apps from Apple-IBM venture
Mon, Jan 5th 2015 12:11p   Michael Porter
Around Q2 last year Apple and IBM announced their joint venture. At the time, I sw it as IBM ensuring everything works with iOS.   CNET’s latest article highlights some of the first fruits and it’s a little different than expected.  They focused on developing industry specific apps focused on productivity within the digital channel.  I can’t say as I disagree with it. Plan Flight, for instance, is designed for pilots to manage their in-flight activities to help airlines sav
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Lessons from 2014: Healthcare and Patient Portals
Fri, Dec 26th 2014 12:22p   Mark Polly
There was a lot of talk about Healthcare and Patient Portals in 2014.  Health insurance exchange portals started to mature a little bit with healthcare.gov finally coming on line.  The Affordable Care Act requires providers to provide access to medical records for patients and many have looked to implement patient portals. Looking back, here are some important lessons that we learned. Healthcare Informatics said that despite many challenges facing patient portals, patient portal usage continue
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Lessons from 2014: How to get more clicks on Facebook.
Thu, Dec 25th 2014 12:31p   Mark Polly
Merry Christmas!  As I have some time off at the end of the year, I’m looking back at information I have gathered in my reading list that I find interesting.  I came across the article We tested all the best advice to get more clicks on Facebook. Here’s what worked by Kevan Lee at Buffer’s Social blog.  As I re-read the article I had a funny feeling that I’d commented before on posts by Kevan Lee.  Sure enough, I found two other blogs posts from this year that contained
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Lessons from 2014: The Problem with Sentiment Analysis
Wed, Dec 24th 2014 1:58p   Mark Polly
As we wind down 2014, I’m taking a look back at some items in my reading list and bringing forward the ones I found important from a learning standpoint.  The article The Problem with Sentiment Analysis by Sarah Kessler at Fast Company in November 2014 qualifies as one of those “aha” articles. Analyzing social media has been a hot topic in the past couple of years.  Ms. Keller points out that during the 2012 presidential election season USA Today had a daily story about Pres
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Digital Transformation is Relevant to Pharmaceuticals Too
Tue, Dec 23rd 2014 9:12a   Michael Porter
Eugene Sefanov has a post out on our Life Sciences blog.  He includes a video from a TV commercial but I want to focus on the web site for the drug JUBLIA. Just as their TV commercial was spot on, their product website was just as superb. It ties into the video very well by using the image of, no other than, big toe boxer. There’s a “watch our TV spot” button strategically placed on the homepage. The site contains real “before and after” photos of patients that used JUBLIA, clinical t
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Big Data’s Big Meaning for Marketing
Tue, Dec 23rd 2014 8:12a   Michael Porter
What better way to start blogging on Digital Transformation than on a topic not usually touched by a Digital Experience guy but still extremely relevant.  Forrester released a report back in May on what Big Data means for marketing. I won’t repeat the entire report but will highlight a few nuggets of information that might give you some interest in reading the entire report. Traditional data practices were developed in a time where data was scarce, expensive, and used by a small populati
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G2 Crowd scores Salesforce Chatter top social collaboration tool
Tue, Dec 23rd 2014 8:12a   Mark Polly
I saw the following tweet from Salesforce CEO Marc Benioff: This was interesting enough for me to follow the link to see why Salesforce Chatter was rated the best social collaboration system.  Barry Levine at Venture Beat had a nice article about G2 Crowd’s grid on social collaboration.  Here are the first two paragraphs: Salesforce’s Chatter is the social collaboration tool with the highest customer satisfaction. That’s a key takeaway from G2 Crowd’s new Grid for Social Collabor
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The Portal Blog Has Become Digital Transformation
Mon, Dec 22nd 2014 4:10p   Michael Porter
If you have recently read a post of visited my blog home page you will notice a change.  We no longer focus solely on Portals.  Actually, we’ve expanded our focus for a while.  For a while we’ve expanded the focus to social networking, social media, web content management, digital experience, and marketing management.  It’s a lot to cover but oddly enough, still isn’t sufficiently broad to capture what’s happening in the marketplace. In the last year, trends tha
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Anemic IT Growth or Budgeting Shift?
Mon, Nov 17th 2014 3:18p   Michael Porter
ZDNet reports on a recent Gartner report of 2015 IT budgets.  They call it, “IT Spending for 2015 Anemic amid Digital Shift.”  Here’s the breakdown on who creates vs who approves the IT budget. I don’t interpret it quite this way. Yes, IT budget growth is anemic but there’s on telling piece of information in the ZDnet article The upshot: Spending on digital innovation will be funded outside of the IT budget. So yes, spending is anemic within
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Digital Transformation is All Around Us…Again.
Tue, Nov 11th 2014 8:19a   Mark Polly
The phrase “Digital Transformation” has re-emerged as a new phenomenon.  Google tells me there are 49 million (49,000,000) search results for the words Digital Transformation. First, why do I say it is a phenomenon?  It seems that many of our leading think-tanks are talking about digital transformation.  Here are some examples: Earlier this year, MIT Sloan Management Review posted this article: The Nine Elements of Digital Transformation Forrester is predicting that in 2015 &#
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Drug or Drug Device Portals
Thu, Oct 23rd 2014 10:12a   Michael Porter
Eugene Sefanov has a nice post on the value of a patient portal for those who use a specialty drug or drug device.  He goes into some detail on the possible use cases with that kind of portal.  I like the approach  he takes.  Just being prescribed a drug doesn’t mean you are going to get the right outcome.  Anything you can do to ensure the patient has all the support he or she needs will improve that outcome. An effective way to provide patient support is through a portal that is sp
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IBM, Microsoft to Let Each Other Use More Software in The Cloud
Wed, Oct 22nd 2014 8:14p   Michael Porter
Interesting news came today.  Two software behemoths and sometime fierce competitors have decided that co-opetition may be the best model.  IBM and Microsoft today announced a partnership making it easier for cloud customers to access each other’s software. The News IBM cloud users will be able to get Microsoft products like Windows Server and SQL Server, while customers of Microsoft’s Azure service can use IBM’s WebSphere Liberty and DB2, the companies said today in a statement. Cl
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Dreamforce: Community Cloud for Healthcare
Tue, Oct 14th 2014 10:15p   Mark Polly
All this week I’m at Dreamforce, the annual Salesforce conference.  Salesforce has come a long way with their platform and they’ve recently introduced Community Cloud.  Community Cloud is an evolution of their portal product and includes many features that we see in other enterprise-class, horizontal portals. We are seeing a lot of interest in portals from our healthcare clients.  At Dreamforce, I attended a session on using Salesforce Community Cloud in healthcare.  I blogged
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Salesforce Community Cloud Roadmap for 2015
Tue, Oct 14th 2014 2:15p   Mark Polly
Salesforce Community Cloud can be used for a variety of applications, including sales communities, customer self-service, marketing campaign management, or anywhere you need portal, content and social combined into one experience. At Dreamforce 2014, Salesforce has been having a lot of sessions related to communities and I’ve seen a lot of communities focused on partners.  That is if you are company that has sales partners, dealers, etc. a partner community would be relevant to you.   Th
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Successful Partner Communities with Salesforce
Tue, Oct 14th 2014 12:18p   Mark Polly
Zero Motorcycles needed a way to consolidate multiple partner facing systems into a simplified user interface, track sales and monitor participation programs and automate workflows. As we’ve seen from other customers, partners had to login to multiple systems.  Using Community Cloud, Zero was able to provide one interface for the partners to login into and get information and process leads and improve sales. Zero’s original model was B2C, thinking that consumers would order electri
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Creating Customer Happiness with Salesforce Communities
Mon, Oct 13th 2014 3:12p   Mark Polly
Community Cloud is Salesforce’s newest and fastest growing cloud (until tomorrow).  IDC has seen a huge jump in using social media to communicate with customers and respond to customer inquiries.  The top 3 technologies that are planned to be used include discussion forums, public social networks, and online communities, which is where Community Cloud comes in. Constant Contact Constant Contact, an all-in-one marketing platform, has over 600,000 small business customers. Constant Contact us




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