| Recent Blog Posts |
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Architecture Needed to Monetize APIs
Mon, Jan 26th 2015 11:10p Eric Roch
The Harvard Business Review Article, “The Strategic Value of APIs” says, “…there are multiple ways APIs can generate growth for companies. While many may see APIs as just a technical concept, they clearly overlook the rising strategic significance of APIs. Particularly with the internet of things bringing digitization to all kinds of products and services, the influence of APIs is growing far beyond technology firms. All CEOs may soon need to
find ways to align APIs with their growth st |
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B2B Content Marketing: What type of content has the most clout?
Fri, Jan 23rd 2015 9:10a Mark Polly
Marketing to other businesses (B2B) is very different from marketing to consumers. We’ve heard and talked a lot about Content Marketing in past, although it mostly has been focused on consumers – B2C. I just came across an interesting bit of research from Eccolo Media that looks specifically at content marketing in the B2B space.
For the past few years, Eccolo Media has been surveying B2B marketers and buyers to get a pulse on the market. In their 2015 B2B Technology Content Sur |
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CMO Pressed to Lead Customer Experience But Progress Lacking
Mon, Jan 19th 2015 5:10a Michael Porter
Advertising Age has a short but interesting article on how CMO’s Pressed to Lead Customer Experience Efforts, But Their Progress is Lacking. Customer Experience has a huge overlap with Digital Transformation. It’s many of the same technologies and change in process but geared towards your most important constituent, the customer. Here’s a few quotes before I add my own commentary.
Note the Top CMO Expectation
So expectations are high regarding who is in charge of creatin |
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The UK Gets It’s First Digital Bank
Fri, Jan 16th 2015 10:41a Michael Porter
Thanks Liza Sisler and Elizabeth Dias for pointing to the source articles. The flip side of Digital Transformation must be Digital Disruption. Probably no better example of that disruption exists than the Financial Services Industry where so much of the friction can be smoothed by digital technologies. On example of this is the UK first digital bank. Information Age has a short article on the new Charter Bank and what it may mean against older competition.
Consumers are increasingly va |
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Driving Digital Transformation with expanded eCommerce Solutions
Mon, Jan 5th 2015 12:11p Beth Martin
In 2014, online stores are on target to generate an estimated $294 billion, or approximately 9% of all U.S. retail sales, according to forecasts by Forrester Research. They also report that by 2018, e-commerce market will reach $414 billion, with transactions made with tablets and smartphones accounting for about 20%.
The announcement of Perficient’s acquisition of Zeon Solutions expands our already considerable e-commerce solutions capabilities, with a front leader of e-commerce technology an |
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First iOS Apps from Apple-IBM venture
Mon, Jan 5th 2015 12:11p Michael Porter
Around Q2 last year Apple and IBM announced their joint venture. At the time, I sw it as IBM ensuring everything works with iOS. CNET’s latest article highlights some of the first fruits and it’s a little different than expected. They focused on developing industry specific apps focused on productivity within the digital channel. I can’t say as I disagree with it.
Plan Flight, for instance, is designed for pilots to manage their in-flight activities to help airlines sav |
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Lessons from 2014: Healthcare and Patient Portals
Fri, Dec 26th 2014 12:22p Mark Polly
There was a lot of talk about Healthcare and Patient Portals in 2014. Health insurance exchange portals started to mature a little bit with healthcare.gov finally coming on line. The Affordable Care Act requires providers to provide access to medical records for patients and many have looked to implement patient portals.
Looking back, here are some important lessons that we learned.
Healthcare Informatics said that despite many challenges facing patient portals, patient portal usage continue |
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Lessons from 2014: How to get more clicks on Facebook.
Thu, Dec 25th 2014 12:31p Mark Polly
Merry Christmas! As I have some time off at the end of the year, I’m looking back at information I have gathered in my reading list that I find interesting. I came across the article We tested all the best advice to get more clicks on Facebook. Here’s what worked by Kevan Lee at Buffer’s Social blog. As I re-read the article I had a funny feeling that I’d commented before on posts by Kevan Lee. Sure enough, I found two other blogs posts from this year that contained |
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Lessons from 2014: The Problem with Sentiment Analysis
Wed, Dec 24th 2014 1:58p Mark Polly
As we wind down 2014, I’m taking a look back at some items in my reading list and bringing forward the ones I found important from a learning standpoint. The article The Problem with Sentiment Analysis by Sarah Kessler at Fast Company in November 2014 qualifies as one of those “aha” articles.
Analyzing social media has been a hot topic in the past couple of years. Ms. Keller points out that during the 2012 presidential election season USA Today had a daily story about Pres |
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Digital Transformation is Relevant to Pharmaceuticals Too
Tue, Dec 23rd 2014 9:12a Michael Porter
Eugene Sefanov has a post out on our Life Sciences blog. He includes a video from a TV commercial but I want to focus on the web site for the drug JUBLIA.
Just as their TV commercial was spot on, their product website was just as superb. It ties into the video very well by using the image of, no other than, big toe boxer. There’s a “watch our TV spot” button strategically placed on the homepage. The site contains real “before and after” photos of patients that used JUBLIA, clinical t |
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Big Data’s Big Meaning for Marketing
Tue, Dec 23rd 2014 8:12a Michael Porter
What better way to start blogging on Digital Transformation than on a topic not usually touched by a Digital Experience guy but still extremely relevant. Forrester released a report back in May on what Big Data means for marketing.
I won’t repeat the entire report but will highlight a few nuggets of information that might give you some interest in reading the entire report.
Traditional data practices were developed in a time where data was scarce, expensive, and used by a small populati |
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G2 Crowd scores Salesforce Chatter top social collaboration tool
Tue, Dec 23rd 2014 8:12a Mark Polly
I saw the following tweet from Salesforce CEO Marc Benioff:
This was interesting enough for me to follow the link to see why Salesforce Chatter was rated the best social collaboration system. Barry Levine at Venture Beat had a nice article about G2 Crowd’s grid on social collaboration. Here are the first two paragraphs:
Salesforce’s Chatter is the social collaboration tool with the highest customer satisfaction.
That’s a key takeaway from G2 Crowd’s new Grid for Social Collabor |
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The Portal Blog Has Become Digital Transformation
Mon, Dec 22nd 2014 4:10p Michael Porter
If you have recently read a post of visited my blog home page you will notice a change. We no longer focus solely on Portals. Actually, we’ve expanded our focus for a while. For a while we’ve expanded the focus to social networking, social media, web content management, digital experience, and marketing management. It’s a lot to cover but oddly enough, still isn’t sufficiently broad to capture what’s happening in the marketplace.
In the last year, trends tha |
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Anemic IT Growth or Budgeting Shift?
Mon, Nov 17th 2014 3:18p Michael Porter
ZDNet reports on a recent Gartner report of 2015 IT budgets. They call it, “IT Spending for 2015 Anemic amid Digital Shift.” Here’s the breakdown on who creates vs who approves the IT budget.
I don’t interpret it quite this way. Yes, IT budget growth is anemic but there’s on telling piece of information in the ZDnet article
The upshot: Spending on digital innovation will be funded outside of the IT budget.
So yes, spending is anemic within |
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Digital Transformation is All Around Us…Again.
Tue, Nov 11th 2014 8:19a Mark Polly
The phrase “Digital Transformation” has re-emerged as a new phenomenon. Google tells me there are 49 million (49,000,000) search results for the words Digital Transformation.
First, why do I say it is a phenomenon? It seems that many of our leading think-tanks are talking about digital transformation. Here are some examples:
Earlier this year, MIT Sloan Management Review posted this article: The Nine Elements of Digital Transformation
Forrester is predicting that in 2015 &# |
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Drug or Drug Device Portals
Thu, Oct 23rd 2014 10:12a Michael Porter
Eugene Sefanov has a nice post on the value of a patient portal for those who use a specialty drug or drug device. He goes into some detail on the possible use cases with that kind of portal. I like the approach he takes. Just being prescribed a drug doesn’t mean you are going to get the right outcome. Anything you can do to ensure the patient has all the support he or she needs will improve that outcome.
An effective way to provide patient support is through a portal that is sp |
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IBM, Microsoft to Let Each Other Use More Software in The Cloud
Wed, Oct 22nd 2014 8:14p Michael Porter
Interesting news came today. Two software behemoths and sometime fierce competitors have decided that co-opetition may be the best model. IBM and Microsoft today announced a partnership making it easier for cloud customers to access each other’s software.
The News
IBM cloud users will be able to get Microsoft products like Windows Server and SQL Server, while customers of Microsoft’s Azure service can use IBM’s WebSphere Liberty and DB2, the companies said today in a statement. Cl |
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Dreamforce: Community Cloud for Healthcare
Tue, Oct 14th 2014 10:15p Mark Polly
All this week I’m at Dreamforce, the annual Salesforce conference. Salesforce has come a long way with their platform and they’ve recently introduced Community Cloud. Community Cloud is an evolution of their portal product and includes many features that we see in other enterprise-class, horizontal portals.
We are seeing a lot of interest in portals from our healthcare clients. At Dreamforce, I attended a session on using Salesforce Community Cloud in healthcare. I blogged |
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Salesforce Community Cloud Roadmap for 2015
Tue, Oct 14th 2014 2:15p Mark Polly
Salesforce Community Cloud can be used for a variety of applications, including sales communities, customer self-service, marketing campaign management, or anywhere you need portal, content and social combined into one experience.
At Dreamforce 2014, Salesforce has been having a lot of sessions related to communities and I’ve seen a lot of communities focused on partners. That is if you are company that has sales partners, dealers, etc. a partner community would be relevant to you.
Th |
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Successful Partner Communities with Salesforce
Tue, Oct 14th 2014 12:18p Mark Polly
Zero Motorcycles needed a way to consolidate multiple partner facing systems into a simplified user interface, track sales and monitor participation programs and automate workflows. As we’ve seen from other customers, partners had to login to multiple systems. Using Community Cloud, Zero was able to provide one interface for the partners to login into and get information and process leads and improve sales.
Zero’s original model was B2C, thinking that consumers would order electri |
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Creating Customer Happiness with Salesforce Communities
Mon, Oct 13th 2014 3:12p Mark Polly
Community Cloud is Salesforce’s newest and fastest growing cloud (until tomorrow). IDC has seen a huge jump in using social media to communicate with customers and respond to customer inquiries. The top 3 technologies that are planned to be used include discussion forums, public social networks, and online communities, which is where Community Cloud comes in.
Constant Contact
Constant Contact, an all-in-one marketing platform, has over 600,000 small business customers. Constant Contact us |
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Content Marketing is Inherently Flawed?
Fri, Oct 10th 2014 11:12a Michael Porter
In the past week I’ve either read or listened to two heads of global marketing for two well known brands. Both had a similar story with different sides of the same coin. Both had a message that dealt with Marketers having to forget about telling their brand story and go with what customers want to hear. The first was a session about leveraging social data with Michelle Lapierre who is the Sr. Director of Customer Experience at Marriott Rewards. The second is an article at cmo.com dis |
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Why Do Contextual Ads Fail
Tue, Oct 7th 2014 3:12p Michael Porter
I’ve blogged about the personalization failure before. Now it looks like others are catching on to the ultimate failure on their part………… even as they harvest huge amounts of private information about us. This article in ComputerWorld outlines the issues. The author Mike Elgan hits the topic of privacy quickly and never lets it go:
Companies like Google, Facebook and Amazon violate our privacy in order to show us relevant ads. So why do their ads miss the mar |
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Gartner Magic Quadrant for Horizontal Portals 2014: Seeing Shifts
Mon, Oct 6th 2014 8:13a Mark Polly
Gartner has released its Magic Quadrant for Horizontal Portals 2014 and it contains some interesting surprises. For the first time in several years, Gartner has moved IBM and Liferay ahead of the other vendors in both vision and execution ability.
Gartner Magic Quadrant Horizontal Portals 2014
The leaders for 2014 are still the same leaders as in 2013 and 2012. For the past few years IBM, Microsoft and Oracle have been clustered near each other in the Leader’s quadrant, with Liferay an |
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A Day in the Life of a Social Media Manager
Mon, Sep 29th 2014 11:11a Mark Polly
In the BufferSocial blog, Kevan Lee posted an article for Social Media Managers. The post takes a look a “typical” social media manager’s day and breaks down that day into many different activities, represented in the info graphic here.
Mr. Lee also provides several different views on how other people spend their days managing social media. One person, Finola Howard, manages to compress all her daily activities into just one hour per day. Her tasks include:
Use Socia |
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How to Implement Lighter Weight Portals, Part 3: Knockout Portlet
Thu, Sep 18th 2014 5:15p Mark Polly
In this series, I’m showing how Portals don’t have to be heavyweight. In Part 1, I wrote about how to make the infrastructure lighter by using cloud or IBM’s Pure System. In Part 2, I introduced the concept of using IBM’s Web Content Manager system to build very simple portlets.
Now in this final installment, I am going to extend the concepts introduced in Part 2 to show how we can build more complex portlets, but still keep everything lightweight. To review quickly |
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How to Implement Lighter Weight Portals, Part 2: Portlets
Tue, Sep 16th 2014 12:11p Mark Polly
In part 1 of this series, How to Implement Lighter Weight Portals, I talked wrote about the infrastructure and installation aspects of Portals. To make the tasks of managing and installing portals, I recommended cloud solutions and for IBM, their PureApplication system both in the cloud and on-premise.
In Part 2, I turn my attention to applications and how to make task of developing portal applications more lightweight.
The goal of a portal is to combine applications and content at the glass fo |
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Using Mapping to Show Up-to-Date Content
Thu, Sep 4th 2014 11:12a Michael Porter
Sometimes I’m amazed with what some of our developers do. I’ve seen so many examples of code just thrown together. I’ve seen that code produce infinite loops, slow down load time by a factor of 10, and take down servers. So when I see an example of someone thinking through how to efficiently create code, I’m amazed. Anyway, Parshva Vora, a Sitecore developer here at Perficient, just blogged on how you can use mapping to create agile code and more efficiently get at |
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How to Implement Lighter Weight Portals
Wed, Sep 3rd 2014 9:11a Mark Polly
One of the complaints we often hear about horizontal portal systems is they are complicated and feel “heavy”. What makes a system feel heavy and how can we lighten the load?
In a typical portal application we have to integrate multiple applications, content and document management systems, security, search, personalization, page management, etc, etc. is it any wonder why a portal would feel heavy when you try to bolt together all these systems? Some vendors have taken the approach th |
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Why Patient Portals Remain Healthcare’s Enigma
Wed, Sep 3rd 2014 9:11a Michael Porter
CIO.com has an interesting article about why patient portals just aren’t popular. I think the author, Brian Eastwood, gets some things right but also misses some key reasons or challenges. Here’s what he got right.
Adoption just isn’t very high. No one is using the patient portals that are out there.
Doctors don’t use portals………….and they don’t have patients who use portals. In other words, if a medical provider still thinks the best w |
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Forrester Digital Experience Wave
Wed, Jul 30th 2014 3:12p Mark Polly
Last week Forrester published their first Wave on Digital Experience Platforms. I was at the IBM Digital Experience Conference and it sounded like IBM was expecting good news from Forrester in this wave. In fact, Stephen Powers from Forrester was the Keynote speaker at the conference and one of the principal authors of the Wave.
Much to every one’s surprise, the Wave came out with nobody listed as a Leader. Adobe, hybris (SAP), IBM and Sitecore came out as the Strong Performers |
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WebSphere Portal and UI Myths and Facts
Wed, Jul 30th 2014 12:12p Michael Porter
I don’t know how I missed it but Harish Bhavinachikar has a nice post on what you can do with modern UI tools in WebSphere Portal. It’s on our Spark Blog but addresses something that keeps coming up again and again. Frankly, the front-end tools have changed considerably in the last couple years. Modern UI tools / frameworks like AngularJS, Bootstrap, JQuery, and a host of others make it easier to manage the UI and to further enforce separation of the front-end from the back-end |
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Google Search With Sales Force
Wed, Jul 30th 2014 9:12a Michael Porter
Brendan Callum, a director and whiz extraordinaire in our Salesforce practice, has a video out about what they did with Google Search and Salesforce. The video doesn’t go into a lot of detail but I find it extremely interesting that an appliance (older trend) searches the cloud (ongoing trend) in a secure fashion. Of course, why do you need detail when someone developed a connector for it and all you have to do it buy, install, and go. |
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Migrating Web Content Using Kapow (Part 3)
Wed, Jul 30th 2014 9:12a Michael Porter
I’ve blogged about this before with Candace’s Part 1 and Part 2. She just published Part 3 in the series. Here she focuses on what to do once you’ve extracted and transformed the content. In other words, getting that web content into the target system. In this case it’s Sitecore, a popular .NET based WCM. I think it’s great Candace took the time to walk through a step by step approach to this. Go to her post for the full set of steps and details.
Once data |
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Hilton Changes The Game, Mobile Enables It
Tue, Jul 29th 2014 10:12a Michael Porter
Hilton announced on their web site that they plan to change the game when it comes to the guest experience at their hotels. While the press release doesn’t state the investment, the Wall Street Journal quotes it at $550 million. But what’s really cool is that the smart phone will become:
Your room key: bypass the line and head straight to your room
The way to choose your room: choose your room from a map of the hotel
Special requests: get upgrade, ask for amenities, etc.
At fir |
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Enterprise Collaboration and Digital Transformation
Tue, Jul 29th 2014 9:12a Michael Porter
@lizasisler pointed me to an interesting article on CIO.com about the need for digital transformation and how you get there. The answer is of course that you need to break down silos and enterprise collaboration tools will help……. along with cultural change and executive support. See my deeper color commentary over at Perficient’s Microsoft Blog.
What Executive roles champion and support digital transformation? |
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IBM Portlets Running on Liberty Profile on IBM Bluemix
Wed, Jul 23rd 2014 11:12a Mark Polly
You may not have heard of the Liberty Profile, unless you are interested in running WebSphere Application Server in a cloud environment like BlueMix. Saurabh Agarwal and Jaspreet Singh presented this session at the IBM Digital Experience Conference.
What is this Liberty Profile? Liberty is a lightweight WebSphere Application Server that is already embedded in IBM Bluemix which runs on Softlayer. By lightweight, I mean that the install of the server is fast, startup is fast, and it is optimiz |
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Why Social Needs to be Part of Your Portal
Wed, Jul 23rd 2014 11:12a Glenn Kline
IBM’s 2014 Digital Experience Conference started Wednesday off with a great session by Mac Guidera, Social Workforce Strategist from IBM, titled “Why Social Needs to be Part of Your Portal.” The session was very insightful blending a mix of statistics, trends, best practices and insightful thoughts.
Social Business Patterns
Patterns represent modernized processes with dynamic, repeatable and measurable “people interactions” created by building social into work and |
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Consumer Engagement at Florida Blue with IBM Digital Experience
Tue, Jul 22nd 2014 5:13p Mark Polly
Glenn Kline of Perficient and Phani Kanakala from Florida Blue presented a case study of how Florida Blue, Florida’s largest healthcare payer, uses IBM Digital Experience to engage consumers. Florida Blue’s mission is “To improve the health and well-being of Floridians and their communities”. This really is a good reason to engage customers.
Florida Blue has been using IBM Digital Experience platforms since 2008. Every year Florida Blue added new features and new si |
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IBM Digital Experience in the Cloud: New Options and Capabilities
Tue, Jul 22nd 2014 4:12p Mark Polly
Tony Higham and Paul Kelsey spoke about deploying IBM Digital Experience on both an on-premise and public cloud. There are 5 properties of the cloud generally recognized in the market. IBM is fully supporting each of theses properties:
On-demand & Self Service – its there when you need it
Broad Network Access – a global network with fast access from any device
Resource Pooling – customers share computing resources at some level. IBM is not really embracing shared har |
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Integrating IBM Digital Experience and Microsoft SharePoint
Tue, Jul 22nd 2014 12:12p Mark Polly
Jason Cornell spoke at the IBM Digital Experience Conference about how well IBM Digital Experience software integrates with SharePoint. When IBM talks about integration with SharePoint, its usually how to display SharePoint content or apps within WebSphere Portal.
There are a bunch of ways that IBM has enabled out-of-the-box integration with SharePoint:
IBM has Web Application Bridge to pull in SharePoint sites, libraries, lists, wikis, blogs, announcements and so on. The Bridge displays cont |
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IBM Digital Experience Conf: Developing Portlets Using JQuery
Tue, Jul 22nd 2014 10:12a Glenn Kline
jQuery is one of the most pervasive scripting libraries in use today. The session “Developing Portlets Using Javascript and JQuery for Engaging Digital Experiences” by Stephan Hesmer, Web 2.0 Architect, IBM and Jaspreet Singh, Rational Tools Architect, IBM provided good insight as to how to leverage jQuery in IBM WebSphere Portal.
First, a couple of key statistics to indicate why this is important and cannot be ignored:
57.5% of websites use jQuery.
jQuery has a 93% marketshare.
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IBM Digital Experience Conf: Marketing Integration
Mon, Jul 21st 2014 5:12p Mark Polly
Rob Enright, a Digital Experience Strategist with IBM spoke about integrating Marketing Management with IBM Digital Experiences. Customer expectations are soaring, yet it takes time to build your digital experience to keep up or even get ahead of those expectations.
Here are several themes IBM is focusing on:
“Insight to Action” with a few clicks – this will require more and more automation of the
Manage omni-channel campaigns that are coordinated across the channel. This |
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IBM Digital Experience Conf: IBM Web Content Manager Patterns
Mon, Jul 21st 2014 1:13p Mark Polly
Eric Morentin and Nick Baldwin spoke about WCM Patterns that should be used in content management development in IBM Digital Experience. Patterns of course are a “canned” way or even best practice for implementing solutions. There are four themes of patterns they talked about:
Better content / component model
There are different types of content and Content Manager build a content page by pulling various types of content. Types can include things like slide shows, lists, bloc |
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IBM XGX – What’s New in WebSphere Portal and IBM WCM 8.5
Mon, Jul 21st 2014 1:13p Glenn Kline
Rob Will, chief architect for WebSphere Portal, once again gave a great presentation at IBM’s Digital Experience Conference 2014. The focus was on the new capabilities delivered in the last year.
The focus of the digital experience suite has been to provide a framework with tools and services to be able to deliver a great digital experience. The focus has shifted from IT building the solutions to the line of business being able to own and deliver content and services themselves. The |
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IBM Digital Experience Conf 2014: Stephen Power’s View
Mon, Jul 21st 2014 11:12a Mark Polly
Forrester’s Stephen Power spoke about transforming digital strategy. Stephen is Vice President at Forrester and covers the Digital Experience market. He started by talking about the age of the customer and how we got to this point (customer centricity per Gary Dolsen). Preceding the age of the customer was Age of Manufacturing, Age of Distribution and the Age of iInformation. Starting in 2010, he suggests that the Age of Customer started.
Complexity is increasing in the Age of the Cu |
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IBM Digital Experience 2014: Opening Session with Doug Geiger
Mon, Jul 21st 2014 10:13a Mark Polly
Doug Geiger is IBM’s VP for Development for Digital Experience. He talks about the new features available in IBM Digital Experience 8.5:
New Authoring toolbar to make content creation easier
BrightCove integration to publish steaming video to the BrightCove distribution network
Multi-channel delivery with IBM Worklight – everything is multi-channel out of the box
Portlet development now is easier by allowing non-java developers to create rich portlets using:
Digital Data Connect |
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IBM Digital Experience Conference 2014: Opening with Gary Dolsen
Mon, Jul 21st 2014 10:13a Mark Polly
IBM’s Digital Experience Conference got underway today in Anaheim. For those that have followed IBM WebSphere Portal in the past, Digital Experience is a really set of individual point products that include WebSphere Portal, Web Content Manager, Forms, etc.
If you have really, really followed IBM’s portal you will probably know Larry Bowden as the long-time leader and builder of the IBM WebSphere Portal brand. Larry has recently retired from IBM and Gary Dolsen has taken over th |
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Option to Migrate Web Content Sites
Thu, Jul 17th 2014 4:15p Michael Porter
It’s a never-ending request for anyone who does web content management project……. how do you get the content from your old site to your new site. At first, we did it all by hand. Then we tried a couple vendors who wrote connectors to pull content from source CMS’. Neither worked all that well for anything over 7,000 artifacts. Lately we’ve had some luck with Kapow. Candace Hoeksema has a nice series going on over in our Microsoft Blog about how you make it w |
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Now You Can Buy Bus Tickets With An App
Thu, Jul 17th 2014 4:15p Michael Porter
You can file this under slightly self-serving. Android Police has a short article on the Bolt Bus app (also available on iOS). It’s highly rated and fairly useful. Why self-serving you ask? Well, Perficient developed it for the client. My twin brother Tim Porter was the manager of that project.
Customers can now get their confirmation number and board a bus without having to get their hands on a computer beforehand. The app contains the features found on the website, including sea |
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Google: Reasons Why Nobody Uses Your App, Your Site, Your…
Thu, Jul 17th 2014 10:12a Mark Polly
I came across the article Google: Reasons Why Nobody Uses Your App in my favorite iPhone app Zite. The article is about a presentation given by Tomer Sharon, a user researcher at Google, at Google’s I/O Conference. I embedded the video here for you to view.
Tomer identifies reasons why nobody uses your app. I want to extend this to your web site, your portal, or whatever because these six reasons apply beyond an app.
I’ll summarize the reasons below, but there were two reas |
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Are you going to IBM’s Digital Experience Conference?
Wed, Jul 16th 2014 10:11a Mark Polly
Next week (July 21, 2014), IBM’s yearly Digital Experience Conference will be in full swing. In the past this conference has been called “Exceptional Web Experience” and “Portal” conference and the new name reflects not only the market changes taking place, but also IBM’s approach to the market. The market is no longer a “Portal” market or even just a “Web” market. I think that “Digital” explains that we are focused on |
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Digital Tipping Point: McKinsey Releases Survey
Mon, Jun 30th 2014 8:15p Michael Porter
Mckinsey released their digital survey and it’s chock full of information. They note that this years survey focuses on digital spend and how companies organize themselves. Not surprisingly, most companies are investing in digital to build a competitive advantage or to grow a business.
Strategic objectives to digital investment
There’s a lot more information in their survey including strategic priorities within the business. It’s worth a good 15 m |
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The Changing Nature of Search
Mon, Jun 30th 2014 8:12a Michael Porter
CMSWire has a thought provoking article about the “Changing Nature of Search” The author Gerry McGovern notes that search changes over time and changes based on our behavior with applications and sites. Once we find a site to apply to a specific task like cheap airfare, then we stop hitting Google or Bing for example. But most intriguing was the relationship in how you modify your site based on insight gained from search analytics.
The BBC intranet used to analyze its top search |
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Are Portals Really Dead?
Mon, Jun 30th 2014 6:11a Michael Porter
So lately I’ve been seeing a new class of web site that leans more towards custom development than a horizontal portal. The factors influencing a custom development approach mainly fall into the proliferation of Web/RESTful services and better front end tooling in AngularJS, Bootstrap, and similar items. Both Forrester and Gartner have labeled horizontal portals dead although not as explicitly as I just stated. With continuing evolution of best practices, we have to question the p |
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Upcoming Webinar: Advanced Content Targeting
Mon, Jun 16th 2014 12:12p Robert Sumner
Next week, on June 26 at 1 pm CDT, the team and I will be presenting a free webinar on Advanced Content Targeting using Adobe Experience Manager. Below is a description of the webinar and a link to register. We’ll be demonstrating a new technique for managing content and targeting website visitors within AEM. I encourage everyone to attend.
Meeting Information:
As online resources become more essential to reaching customers, organizations are looking for creative and effective ways |
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Myths and Facts About WebSphere Portal UI on our Spark Blog
Fri, Jun 13th 2014 7:12a Mark Polly
I missed the following post on Perficient’s Spark Blog, but it is a good read for anybody connected to WebSphere Portal. Older versions of portal had a reputation of not working with the latest advances in user interface tools and techniques, such as responsive design, jQuery, etc. Starting with v7 and really taking off in v8, IBM has enabled WebSphere Portal to work with all the latest UI advancements.
In this post - Myths and Facts- WebSphere Portal and UI - Harish Bhavanichikar i |
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Why Will Your Health Portal Company Succeed?
Thu, Jun 12th 2014 9:12a Mark Polly
I came across the following article at Forbes.com: If Google Health Failed, Why Will Your Health Company Succeed? The first thing that caught my attention was the premise of the headline: Google is big, smart and has a lot of resources. If they can’t get a health portal right who can?
I immediately thought, “Well lots of big, smart and resourceful companies attempt new ventures and fail miserably.” Often times it requires agility, freedom from past investments and timing th |
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Perficient discusses Salesforce Communities
Mon, Jun 9th 2014 5:15p Brendon Jones
Brendan Callum of Perficient’s Salesforce.com practice introduces Salesforce Communities and how clients can gain business value by injecting mobile and social features securely into their business processes.
Communities go beyond portals by adding social collaboration, extensive branding, customization, and mobile access while retaining both enterprise security and tight integration with business processes.
Salesforce provides two general types of communities that can be used for a broa |
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Upcoming Webinar: Going Mobile with Your Liferay Portal
Fri, Jun 6th 2014 10:15a Mark Polly
Next week, on June 12 at 1 pm CDT, I will be presenting a free webinar on Going Mobile with Liferay Portal. Below is a description of the webinar and a link to register. If you have Liferay Portal or are considering it, you will want to see what are your options for making sure that your mobile experience is a pleasant one.
Going Mobile with Your Liferay Portal
Mobile technology is expanding, and many marketing and IT organizations are working to catch up with their customers’ mobile dema |
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Marketers Need to Move Beyond One-hit Wonders
Fri, Jun 6th 2014 8:16a Michael Porter
CMO.com had an article on a speech given by David Edelman, Principal at McKinsey. I loved the premise of the article. If a marketer relies too much on one-off marketing efforts, they will be left in the dust of their competitors. Rather than focus on the negative, David chose to give positive examples. But before getting into that, let me highlight something we’ve been doing in our interactions with Marketers on the same subject.
Illustrates decreasing value of one hit wonders
In t |
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Digital business models and the E2E economy
Wed, Jun 4th 2014 12:15p Brendon Jones
IBM has a intro explainer video on Digital Disruption. This is also something the analyst firm Forrester is covering. The short video succinctly explains the key ongoing processes of digital disruption and transformation, as we move from an “individual-centered economy” to an “everyone to everyone” economy.
The key disruptive technologies are of course:
social media,
mobility,
analytics,
cloud |
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Is Social Risk and Compliance on your radar?
Fri, May 30th 2014 10:12a Brendon Jones
In the emerging “Social Risk and Compliance” space, Actiance Socialite and Hearsay Social where rated leaders in a recent Forrester report. SRC solutions “help organizations enable companywide use of social media while providing the necessary controls and oversight to mitigate associated risks and enforce compliance.”
What do SRC solutions offer?
Capabilities to monitor, moderate, and enforce controls across hundreds of social accounts.
Embedded workflow to automate |
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Save $$$, increase efficiency: Use Config Wizard in WPS v8.5
Thu, May 29th 2014 7:11a Shyam Sunter
If you are anything like me – you have probably ignored the Configuration Wizard capability in WebSphere Portal since it was first introduced in v6.x. It was a feature with much promise … yet it was pretty much unusable in most real-world installation scenarios. Over the years IBM made great strides to simplify base WebSphere Portal installation. However, I always felt that running the configuration tasks (database transfer, enabling security, etc.) was still for an experienced po |
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WebSphere Portal v8.5 First Look: Install
Wed, May 28th 2014 9:12a Shyam Sunter
IBM announced the release of IBM Digital Experience Suite 8.5 on earlier this month. Today, I had the chance to download the software images from and I am writing this as I install WebSphere Portal v8.5 Extend edition on Windows 7 OS. I went ahead with the Extend edition because I wanted to get a hold of all the features that WP has to offer.
Downloading the Installables
IBM made it easy for me to search for WebSphere Portal v8.5 installables and find all relevant e-Assemblies. The only t |
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Lessons Learned from Cisco Pulling The Plug on Quad
Tue, May 27th 2014 6:12a Michael Porter
Kashyap Kompella has a short but really good article on the Lessons Learned from Cisco Pulling the Plug on Quad. I’ve followed Cisco’s Quad / Webex Social for a while and even had the chance to see a demo while working at a client. I was impressed by their vision of integration portal, social, and messaging. I like what they did to bring it all together. However, they were never compelling enough to create a long term product. Kashyap has a couple lessons learned:
Choose a |
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McKinsey’s Seven Habits of Highly Effective Digital Enterprises
Thu, May 22nd 2014 2:11p Brendon Jones
McKinsey & Company says companies “must stop experimenting with digital and commit to transforming themselves into full digital businesses.” They offer insights into the seven habits that successful digital enterprises share. I’ll summarize them here:
Be unreasonably aspirational. Make someone accountable at the board level; create a stretch vision; measure digital value, not digital interactions.
Acquire new capabilities. Buy scarce talent en-mass; hire for digital |
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IBM produces a preview video of Connections Next
Wed, May 21st 2014 1:11p Brendon Jones
Social and cloud technologies are connecting us to more people and information than we ever could have imagined. The challenge is to get the right information from the right sources in the right context at the right time. IBM’s cloud collaboration platform helps you collaborate with extended networks, focus on the relevant and filter out the rest.
There is a lot of excitement around this update, as from the video it appears as though people are placed at the center of collaboration.
Have a |
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7 Most Annoying Ad Tech Buzzwords
Fri, May 16th 2014 10:14a Michael Porter
CMO.com has a new article on marketing buzzwords by Ben Plomion. I found it funny as I continue to delve into the marketers world from a pure portal and web content world. I thought techies were full of acronyms and buzz words but the marketing folks put us to shame. Here’s Ben’s List:
Proprietary
Cross Device
Artificial Intelligence
Transparency
Omnichannel – OK, I’m guilty of overusing this one.
Native
PGNMA – you have to go to the article to see what this one me |
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Customer Analytics with IBM Tealeaf
Wed, May 14th 2014 12:16p Brendon Jones
At the IBM Smarter Commerce Global Summit 2014, Ken Bisconti, IBM’s Business Leader for IBM Customer Analytics (formerly known as Tealeaf), spoke about continuous customer engagement and he focused on three themes:
Lifetime of customer journeys
Cultural / organizational challenges
Customer experience and analytics
channels x technologies x individuals x data x LOB = vast amount of patchy data or view of the customer
how do you view the customer
marketing : opinions, preferences, n |
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IBM Marketing technology and Merchandisers
Wed, May 14th 2014 11:12a Brendon Jones
This week I’m at the IBM Smarter Commerce Global Summit 2014. The opening ceremony was fairly lackluster, and offers of back stages passes to the Bare Naked Ladies (a Canadian rock band) was met with lukewarm response from the audience of hard-nosed retailers, marketeers, and technology professionals. Jay Baer did a great job as Master of Ceremonies, and I’ll point out here that he also gave the titled keynote covering marketing technology. In real-life he runs a marketing advisory |
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IBM ExperienceOne comes to the fore
Tue, May 13th 2014 8:12a Brendon Jones
At IBM Smarter Commerce in Tampa, Florida, IBM VP Robert LeBlanc announced ExperienceOne, a a portfolio of cloud-based and on premise solutions to help users make moments matter by combining marketing, sales and services capabilities.
Essentially this offering combines:
WebSphere Commerce
IBM Enterprise Marketing Management
IBM Customer Experience Suite (part of the IBM Digital Experience offering)
IBM also announced an academic initiative to bring commerce skills to the classroom so students |
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IBM Digital Experience v8.5 – What’s Been Removed or Deprecated
Mon, May 12th 2014 8:13a Mark Polly
Last week IBM announced v8.5 for their Digital Experience system. This has been known in the past as WebSphere Portal, but with all the additions to the platform over the years, its become much more than just a portal. My colleague Brendon Jones listed a few of the new features included in v8.5. Its often interesting to see what has been removed from the platform, so lets take a look at what IBM has removed or deprecated in this version:
Unsupported Features and Theme Changes:
Web Clipper |
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What is the answer – structure or search
Sat, May 10th 2014 9:12p Brendon Jones
Earlier this week, Gartner hosted a debate to determine whether structure or search are more important to organizations data needs. Some insights I wanted to share with you from this debate are:
Gavin Tay from Singapore – Structure
Hans Galler Kuller from Germany – Search
End-users want the Google search experience inside their organizations.
Search is about having the first result being the most relevant based on context (personalization).
Enterprise Search Magic Quadrant
18 vendo |
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Oracle announces strategy for marketing cloud
Thu, May 8th 2014 11:12a Brendon Jones
Mark Hurd recently announced a vision and strategy for the Oracle Marketing Cloud. This cloud service platform is built off recent acquisitions: BlueKai, Compendium, Eloqua and Responsys. The promise is to deliver enterprise-capabilities marketers need to “unify customer data, engage the right audiences, and deliver the high-performing marketing programs.”
Essentially the Oracle Marketing Cloud is an amalgamation of Oracle’s marketing automation technologies, namely:
BlueKai, |
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How to successfully implement a Portal
Wed, May 7th 2014 12:12p Brendon Jones
This morning at the Gartner Portal, Content, and Collaboration Summint, Gartner analyst Jim Murphy, presenting 7 Portal Pitfalls. He’s also written numerous papers on the topic. It’s also interesting to note that our own Michael Porter and Glen Kline also maintain a list of Portal misdemeanors.
This was the most popular event I’ve attended this far. The hall was packed, almost all seats where occupied, and over 20 people, including myself where seated on the floor.
First Jim i |
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Oracle and Panduit deliver Exceptional Digital Experiences
Tue, May 6th 2014 6:12p Brendon Jones
A trio of presenters at the Gartner Portal, Content, and Collaboration Summit in Las Vegas gave a talk on “Delivering on the Digital Experience Promise”. I found this to be insightful as a case study, but not revolutionary, more evolutionary. It was a great study in increasing loyalty and revenue from customers.
The trio included:
Andy Kershaw, Senior Director Oracle Social Network & WebCenter Business Development, Oracle
Vidya Iyer, IT Delivery Manager, Panduit
Patrick Garcia, |
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IBM announced Digital Experience 8.5
Tue, May 6th 2014 5:12p Brendon Jones
Today at the Gartner Portal, Content, and Collaboration Summit, Pam Chandor (VP Global Software Sales for IBM Collaboration Solutions) announced IBM Digital Experiences v8.5. Here is the summary of updated capabilities, you can read about it in more detail at the link above. One important point Pam did make, was that it’s useful to use Patterns of Engagement when planning a digital experience initiative.
IBM Digital Experience V8.5 offerings updated capabilities include:
Simplified author |
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Genuine influence is everything
Tue, May 6th 2014 11:12a Brendon Jones
Guy Kawasaki, author of several books, and chief evangelist at Canva, gave an engaging talk on influence, or it could be called, presentation skills for today’s world.
He referenced the works of several authors including:
Influence, by Robert Cialdini
Drive, by - Daniel Pink
Guy began by describing the difference between the “Pan Am” smile and the “Richard Branson” (or Duchenne) smile, the former is fake and the latter is real, and is market by crows feet, and not botox |
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Cool Tools by Gartner
Mon, May 5th 2014 7:15p Brendon Jones
Gartner analysts, Tom Austin and Mike Gotta, presented some cool tools, that have a social angle, primarily Virtual Personal Assistants (VPA)
Welltok – a virtual personal assistant for health care, see CafeWell as an initial application
- community for health and wellness
- provides advice to individuals
MindMeld – conversational application, connect through Facebook, conversational assistant – listens, finds, organizes, archives.
- advice to groups of people
GridSpace R |
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The rise of smart machines … the dawn of automated workers
Mon, May 5th 2014 6:16p Brendon Jones
Tom Austin presented on the rise of smart machines and their application in the work place, and society at large. I think this is pretty cool technology, and will revolutionize the way man and machine interact over the coming decades. It will probably come faster than we keep up with and Uncle Sam will probably get in the way. So no self-driving cars, or fleets of trucks, or even freight trains, any time soon. Even though these would help reduce CO2 emissions and make roads safer.
Smart machines |
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Case Study: Implementing Social-Based Collaboration
Mon, May 5th 2014 1:12p Brendon Jones
John Stepper, Managing Director at Deutsche Bank.
Most (large) companies are stuck in finding the right people and data
Early adopters – usually the same people
Little lasting change occurred
Introduced MyDB – Social Network – basically rebranded Jive OOTB
Modern Backplane – more appropriate than meetings and email in many circumstances
This pilot stuck and made a difference
Adoption is increasing
7 Elements of an enterprise collaboration strategy
Platform
Commercia |
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Promoting Workplace Agility
Mon, May 5th 2014 12:12p Brendon Jones
Matt Cain, research VP of Gartner, discussed the emergence of the B2E digital workplace.
Major Workplace Changes Are Happening, Drving the Pivot to a Digital Workplace
60% of US jobs are non-routine, up from 40% in 1975
Structured processes are no longer the primary way work is organized
Millennials will make up 75% of USA workforce in 2025
Younger workers are mibile, visual and social
Digital literate – digital natives
Telecommuting has risen 79% between 2005 and 2012
work teams are i |
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Get ready for the Digital Workplace
Mon, May 5th 2014 11:12a Brendon Jones
This week I’m at the Gartner Portals, Content & Collaboration Summit, in Los Angeles.
Jeffrey Mann and Jenny Sussin of Gartner delivered the opening keynote: DELIVER EXCELLENT ENGAGEMENT THROUGH MOBILE, SOCIAL AND ANALYTICS
“The prowess with which you engage your customers, employees, partners and constituents is the single most important determinant of your organization’s success. Yet it remains among the most challenged of activities for most organizations. Advances in |
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Sitecore Rebrands CEP and Partners with MongoDB for Analytics
Mon, May 5th 2014 6:12a Mark Polly
This past week Sitecore made some announcements regarding their CXM platform. First up, Sitecore is changing the name of the product from Customer Engagement Platform (CEP) to Sitecore Experience Platform. I sat through a partner briefing about this and still don’t have a clear picture of why the name change. But maybe this new name allows Sitecore to be viewed as more than just a customer focused tool and can be used in a variety of scenarios.
A bigger part of the announcement is t |
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Cisco WebEx Social Bites the Dust
Thu, May 1st 2014 2:12p Mark Polly
Cisco has been a long-time major player in unified communications in the workplace. Several years ago Cisco started making noise in the social collaboration marketplace. Cisco had the bright idea to marry their strong telecommunications and conferencing capabilities with enterprise social networking and introduced Cisco Quad. Quad promised to bring web conferencing, instant messaging, telephony, activity streams and more into a single platform that businesses would love.
In 2013 Gartner l |
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IBM Releases New Movie Trailer
Tue, Apr 29th 2014 8:12p Michael Porter
OK, it’s not really a movie trailer. It’s more like a list of new features in the next version of their Digital Experience product (Portal / WCM). But it’s made as if it were a trailer up to and including the credits at the end. Enjoy. |
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IBM is Enterprise Social Software Market Share Leader Again
Tue, Apr 29th 2014 8:12a Mark Polly
IBM announced that it is once again the market share leader in Enterprise Social Software according to IDC. This marks the fifth year in a row that IBM has maintained the market share leader position. According to IBM, “Tens of millions of users today rely on IBM’s Social Business software…”, IBM Connections.
IBM has spent a lot of time and money making Connections a strong platform for both on-premise users (branded IBM Connections) and cloud-based users (branded IBM Sm |
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Is Converged Infrastructure cure for your data center headaches?
Thu, Apr 17th 2014 2:12p Brendon Jones
Oracle recently upgraded their Virtual Compute Appliance (OVCA) to X4-2. It was launched earlier in 2013, with adoption accelerating. It’s particularly useful for consolidating non-workload specific applications into a single managed environment. Applications may be installed on Windows, Linux, or Solaris.
OVCA is part of Oracle’s portfolio of Converged Infrastructure, also known as Engineered Systems. This portfolio includes:
Exadata Database Machine and Oracle Database Appliance & |
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5 Things That Should Be Keeping CMO’s Up at Night
Thu, Apr 17th 2014 9:12a Michael Porter
Thanks to Sharon Suchoval for pointing me to this. Unless you’ve been hiding under a rock, anyone close to Marketing knows that the digital migration has unleashed a sea of change in the Marketing Department and the CMO. The Oracle Social Spotlight has an article about 5 Things That Should Be Keeping CMO’s Up at Night. It’s a somewhat light hearted post on a potentially heavy topic. I’m not going to reveal everything but let me give you the five things. They are su |
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IBM Acquires Marketing Automation Player Silverpop
Tue, Apr 15th 2014 1:14p Michael Porter
The enterprise marketing management space has been heating up for the past couple years. IBM, Salesforce, Oracle, Adobe, and Microsoft have all made one or more acquisitions here and it hasn’t stopped. Just a few days ago, IBM bought Silverpop, an Atlanta based cloud marketing automation player with customers in both the B2B and B2C space. This is in addition to IBM’s Unica and Xtify acquisitions. As IBM puts in in a Destination CRM article,
“Across the board, we’ |
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The Ideal Length of every Tweet, Facebook Post and Headline
Tue, Apr 8th 2014 6:12a Mark Polly
I think every writer at one time or another has thought about how long is too long for a post, tweet or headline.
As I typed my headline into WordPress, it was kind enough to tell me that my headline is 59 of 65 characters. I never understood if WordPress thought 65 was the max or the ideal size for my headline.
Reading through Zite (soon to be Flipboard) today, I came across this article by Kevan Lee at Fast Company: The Proven Ideal Length of Every Tweet, Facebook Post, and Headline Onlin |
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5 Key Strategies for Omni-Channel Marketing
Mon, Apr 7th 2014 11:11a Mark Polly
IBM recently conducted a webinar titled “5 Key Strategies for Omni-Channel Marketing” in which they discussed the following strategies:
Collect data that helps create customer profiles
Analyze that customer data to find actionable insights
Decide how to allocate your budget across the right channels to reach the right audiences
Manage the interactions with customers across the channels
Optimize your messages, offers, and capture reactions to feed the data collection process
Within |
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Liferay Releases SDK to Speed Up Custom Mobile App Development
Tue, Apr 1st 2014 9:11a Michael Porter
This just in, Liferay has a new SDK for custom mobile apps. They will release it to the public on April 2nd. Here’s the press release.
Liferay Releases SDK to Speed Up Custom Mobile App Development
New developer toolkit helps Liferay’s customers develop and manage sophisticated mobile apps
LOS ANGELES – (April 1, 2014) – Liferay, Inc., which makes open source portal software, is releasing a mobile software development kit today. The Mobile SDK is part of Liferay’s commitment |
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Adobe Summit: Designing an integrated customer profile
Thu, Mar 27th 2014 4:15p Mark Polly
Matthew Rawding, a Consulting Manager with Adobe. talked about how to use Adobe Campaign to create an integrated customer profile. So what is an integrated customer profile?
An integrated customer profile is a main pillar of Adobe Campaign. Also included in Campaign are targeted segmentation, visual campaign orchestration, cross-channel execution, real time interaction management, and operational reporting.
The goal is to build the most comprehensive view of a customer possible based on the |
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Adobe Summit: New Video Analytics in Adobe Analytics
Thu, Mar 27th 2014 3:12p Mark Polly
Scott Smith presented a session on video analytics. Analytics regarding video has been rough to achieve. There have been few standards and the complexity has been high.
Abode has introduced a Video Heartbeat Tracking library where they hope to simplify implementation of video analytics. They also want to introduce stability into process and help you understand more about your video usage. This is becoming more and more important as video consumption moves from traditional TV to all of ou |
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Adobe Summit: The Convergence of Search and Social
Thu, Mar 27th 2014 12:12p Michael Porter
Marc Blinder, Director of Social Marketing at Adobe and Jon Beeston, Director of New Product Innovation at Adobe presented on the trend of search and social convering. Twitter is a great example of that where we share but also search.
Theme: Search and Social platforms are converging – which means successful marketers musth have one unified team with one set of data.
Key takeaways from this session
Connect: facebook to offline experience. feed the metadata
Bring: search and social teo |
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Amazon Slashes Pricing for Several Cloud Services
Thu, Mar 27th 2014 11:12a Michael Porter
I recently blogged about Google’s Bigger, Cheaper Cloud and now it looks like Amazon has responded. CRN has an article about Amazon’s announcement of 10%-40% cuts for M1, M2, C1 and CC2 instances. Amazon didn’t make much reference to Google and they have cut prices a number of times although the timing is suspect.
Amazon’s EC2 M3 instances are dropping 38 percent, while C3 instances are being cut by 30 percent. All of these EC2 figures are for instances running Linux, |
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Google’s Bigger, Cheaper Cloud
Thu, Mar 27th 2014 11:12a Michael Porter
I’ve been keen to watch the cloud options evolve because of the huge impact they can have on my portal, social, web content, and digital marketing world. The bits blog has a good article on Google’s continuing evolution with the cloud offering. It should be no surprise Google is cheaper. It may be a surprise that Google has vowed to continue to make it cheaper at the same rate as Moore’s law.
Google’s cloud computing business has figured out how it’s going to come at |
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Adobe Summit: Reimagining Digital Marketing in Financial Services
Thu, Mar 27th 2014 11:12a Mark Polly
Christopher Young from Adobe kicked off this session by talking about these top challenges in Financial Services:
Compliance – 84%
Data Security & Privacy – 82%
Difficulty Personalizing – 80%
Fragmented Data – 78%
Incompatible Marketing Solutions – 74%
Three takeaways:
You are only as good as your analytics
Tom improve the experience, understand your customer
Don’t go it alone, align the right internal partners (legal, compliance, IT, marketing)
Nicole |
