|Latest 7 Posts
| 7 Insights into Change Management Part 2|
Wed, Jun 1st 2016 5
| 7 Insights into Change Management Part 1|
Wed, Jun 1st 2016 6
| Canada lags behind U.S. in digital transformation, study finds|
Thu, May 26th 2016 4
| Building a Successful Change Network|
Wed, May 25th 2016 6
| Can Being Happier Help Your Work and Life in General?|
Tue, May 24th 2016 8
| How to Become a Customer Obsessed CIO #STLG2I|
Tue, May 24th 2016 8
| Infographic: 5 Customer Experience Trends You Need To Know|
Thu, May 19th 2016 5
| Gartner Magic Quadrant for Horizontal Portals 2014: Seeing Shifts|
Mon, Oct 6th 2014 13
| Cracking the Digital Code: McKinsey Survey|
Tue, Sep 29th 2015 10
| The Ideal Length of every Tweet, Facebook Post and Headline|
Tue, Apr 8th 2014 9
| WebSphere Portal v8.5 First Look: Install|
Wed, May 28th 2014 9
| IBM Portlets Running on Liberty Profile on IBM Bluemix|
Wed, Jul 23rd 2014 9
| CMOs Under Increasing Pressure to Produce Results|
Thu, Apr 9th 2015 9
| Creating a happy RFP|
Mon, Sep 28th 2015 9
| Genuine influence is everything|
Tue, May 6th 2014 8
| Brands Must Move to Digital Experience|
Wed, Apr 20th 2016 8
| How to Become a Customer Obsessed CIO #STLG2I|
Tue, May 24th 2016 8
| Recent Blog Posts
7 Insights into Change Management Part 2|
Wed, Jun 1st 2016 7:51a Chuck Bach
At the 2016 Association of Change Management Professionals (ACMP) 2016 Conference, one of the talks that caught my eye was called Top 7 Insights, Taking ECM to the Next Level by Jacqueline Iny. This post represents part 2 of 2.
5. Let the client do the work. I had to really think about this one for a minute and then it hit me when the presenter said “stick with your expertise”. I must admit, I am quite guilty of this from time to time. In an effort to move things forwa
7 Insights into Change Management Part 1|
Wed, Jun 1st 2016 7:49a Chuck Bach
At the 2016 Association of Change Management Professionals (ACMP) 2016 Conference, one of the talks that caught my eye was called Top 7 Insights, Taking ECM to the Next Level by Jacqueline Iny. While at first glance, many of these 7 insights seemed a bit off to me and with the limited presentation time, you were left to draw some of your own conclusions, after hearing the whole presentation and thinking about it that evening, I have found that many are really good.
Canada lags behind U.S. in digital transformation, study finds|
Thu, May 26th 2016 10:35a David Sheets
Many U.S. businesses still have miles to go on their digital transformation journeys, but Canadian businesses appear to lag even further behind.
According to research by International Data Corp., just over 2 percent of Canadian businesses surveyed on digital transformation readiness considered themselves “digital disruptors” – aggressively exploiting digital technologies and innovating to create new business models. More than 60 percent were “digital resisters” struggling to define the
Building a Successful Change Network|
Wed, May 25th 2016 9:49p Chuck Bach
Building a Successful Change Network
One of the most valuable tools at the disposal of a Change Management Consultant is the Change Champion and Change Agent Network they create at the beginning of an engagement. When stood up properly, this group can make your change effort a success in so many ways and can also lead to sustainment of the change within the client organization for years to come. During a recent engagement with a large manufacturing company, I was fortunate enough to have creat
Can Being Happier Help Your Work and Life in General?|
Tue, May 24th 2016 9:30p Chuck Bach
I recently attended the opening session of Association of Change Management Professionals (ACMP) yearly conference and was immediately drawn to keynote speaker John Achor’s thoughts on “The Happiness Advantage” and how positive thought can not only make you happier, but can provide a myriad of other positive impacts in your life. Not only can it have an impact on your life, the “ripple effect” of your happiness impacts everyone around you as well.
I think the first mistake that people
How to Become a Customer Obsessed CIO #STLG2I|
Tue, May 24th 2016 12:49p Mariana Huber
David Meyer, VP and CIO of Graybar, sat down with Perficient’s Managing Principal for Strategic Advisors Mike Porter to discuss customer centric IT trends inspired from Forrester’s 2016 predictions, “With digital now reaching deeper into the domain of business operations and products, 2016 will be the tipping point where a new breed of Customer-Obsessed CIO becomes the norm.” This fireside chat, held during the Gateway to Innovation conference, focused primarily on how to leverage tec
Infographic: 5 Customer Experience Trends You Need To Know|
Thu, May 19th 2016 9:29a Kate Tuttle
Customer experience, or CX, is the sum of all interactions a customer can have with a brand. What a customer thinks of a brand becomes the overall brand perception and trumps the company’s view of itself. For more and more organizations, digital transformation is the process that drives customer experience advancement. Digital transformation is a means of modernizing the systems used to create, deliver and sustain meaningful customer experiences, and to ensure the business is attuned to its m
Digital Transformation: Understanding Where You Are|
Thu, May 12th 2016 2:04p Kate Tuttle
Digital transformations are journeys, not destinations. Adopting a means of modernizing the systems used to create, deliver and sustain meaningful customer experiences, and at the same time ensuring the company is attuned to its most digitally savvy customers, takes time and determination. A clear digital vision shows everyone in the company the path toward constant revitalization and renewal.
The path has two levels: one populated by companies that choose to pursue excellent customer experience
Digital Transformation: Crafting a Vision for Change|
Wed, May 11th 2016 9:40a Kate Tuttle
Digital experiences change expectations among business customers. Companies see this and strive to do something different, something unique to retain and gain those customers. But where should they start? What must companies do different to meet those changing expectations?
Simply put, they must create products and services that have value. Meeting customer expectations gives a company’s products more value. However, companies must be aware – from the top down – how to create that value, a
Vision Best Practices with Digital Transformation|
Thu, May 5th 2016 10:21a Michael Porter
Vision comes up a lot and I’ve had many chances over the years to work with companies in defining their digital vision. There are a variety of ways to go about it but regardless of what tools you may use, here are a few things I would suggest:
1. Align Your Digital Vision to Company Strategy
Every company should have a strategy. It should have a niche and a way in which it intends to compete. Company executives usually set and communicate the strategy although you’d be surprised
A Fireside Chat with a Customer Obsessed CIO|
Tue, May 3rd 2016 12:19p Mariana Huber
Join Perficient and Graybar for a fireside chat at the 2016 Gateway to Innovation Conference in St. Louis on:
Wednesday, May 11, 2016 | 10:45 Breakout Session | Room 240, 2nd Floor
America’s Center Convention Complex | America’s Ballroom, 220 Complex – 2nd Floor
701 Convention Plaza, St. Louis, MO 63101
Graybar CIO David Meyer and Mike Porter will be discussing customer centric IT Trends inspired from Forrester’s 2016 Predictions, “With digital now reaching deeper int
Infographic: 9 Steps for Digital Transformation Success|
Sun, May 1st 2016 8:00p Kate Tuttle
Trends analyst Altimeter defines digital transformation as “the realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touch point in the customer experience lifecycle.” Note that this lifecycle encompasses the entire progression of customer interaction, from consideration of a product through its purchase and use on through the maintenance of loyalty surrounding that product.
Simply put, business success in a digital age re
What Tools Are In Your Marketing Wallet?|
Fri, Apr 29th 2016 3:00p Kate Tuttle
My colleague, Beth Martin, Marketing Director, Digital Platform Solutions at Perficient recently wrote a blog post called What’s in Your Marketing Wallet? In her post she talked about the evolving role of marketers and how the marketing landscape is changing.
As marketers we are no longer just the creatives with the catchy headline … we need to be the strategists, creatives, writers, technologists and data scientists to be at the forefront of customer engagement. We need to be sav
Digital Transformation and The Impact of Customer Experience|
Fri, Apr 22nd 2016 7:44a Kate Tuttle
Customer experience, or CX, is the sum of all interactions a customer can have with a brand. The sum of these interactions shapes your brand and can decide the fate of your business. What a customer thinks of a brand becomes the overall brand perception and trumps the company’s view of itself. Josh Bernoff of Forrester Research described it this way: “More than any other factor, customer experiences determine whether companies thrive and profit, or struggle and fade.”
The result is that CX
Digital Transformation in Life Sciences|
Thu, Apr 21st 2016 12:55p Michael Porter
Marin Richeson seems to be on a roll in the Life Sciences blog with multiple topics on the implications of digital to Pharma. I’ve talked to more than one Life Sciences firm who is rethinking their entire approach to customer experience and moving towards addressing a full journey. What makes it more fun for these firms is that they need to address a digital channel and do it globally with many different consumers.
Anyway, take a look at a few articles I find interesting.
30 Examples o
Brands Must Move to Digital Experience|
Wed, Apr 20th 2016 8:53p Michael Porter
I read an article on CMO.com about a variety of marketing execs highlighting the needs to move to a digital experience. Now this was from the recent Ad Age Digital Conference so keep in mind that the main focus is still on ads but at least it’s on ads that provide an experience. In reality, a digital experience would include much more than that like:
Useful content rather than just ads
collaborative sites to gain information and answer questions (relevant to some but not all of you)
Modern Cloud and the Impact on Digital Transformation|
Wed, Apr 20th 2016 8:38p Albert Qian
Modern business moves faster than ever, with more access than ever to innovative hardware and software solutions. To counteract the competitive landscape, savvy business executives must do what they can to adjust to changing climates and remain adaptable through technology and strategy.
As a result of these changes, many businesses are considering cloud computing solutions to augment their day-to-day activities. Much like how the rise of the personal computer contributed to digital transformatio
Escaping the Digital Media Click Trap|
Wed, Apr 20th 2016 7:00a Michael Porter
I ran across an interesting article at the Information.com site. It’s about how using ‘tricks’ to generate more views ultimately fails. The main target are the news generators and the examples they use include Mashable and BuzzFeed but the lessons learned are completely relevant to anyone trying to create a great customer experience. A lot of times when we discuss digital transformation with clients, this is what digital marketers are thinking in order of importance:
Infographic: 8 Ways to Jumpstart Digital Transformation in 2016|
Tue, Apr 12th 2016 5:00p Kate Tuttle
Digital transformation is not just a buzzword, it is a business imperative. Understandably so, digital transformation can be an intimidating phrase. What is it? What does it mean for me and my organization?How do we get started? These may be a few of the questions swirling in your heads.
Our new infographic takes a look at 8 ways to jumpstart digital transformation in 2016. Perficient has also produced a series of digital transformation guides that provide additional information around each of t
Riding the Digital Tidal Wave in Telecommunications|
Mon, Apr 11th 2016 3:08p Kate Tuttle
Like all industries, the digital tidal wave is quickly transforming the telecommunications industry. Thanks to digital, operators are witnessing an evolving customer journey and a significant shift in the way customers and operators engage. The customer journey is increasingly becoming multi-channel as customer interactions integrate physical, online, and mobile digital touch points throughout the purchasing journey. The reality is, technology is changing consumer behavior and the telecommun
3 Reasons Digital Transformation is a Business Imperative|
Sun, Apr 10th 2016 9:30p Kate Tuttle
There has been a lot of buzz across industries about digital transformation and lets be honest, the reality is that digital transformation is a business imperative. Organizations that delay transformation or ignore it altogether risk being irrelevant.
According to trends analyst Altimeter, digital transformation as “the realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touch point in the customer experience lifecycle.”
4 Challenges Inherent in Digital Transformation|
Thu, Apr 7th 2016 8:30a Kate Tuttle
A core set of digital technologies — mobile, social, the cloud and data, among others — are transforming companies at both an operational and a strategic level.
Upon committing to digital transformation, the first concern becomes obvious: What are the challenges inherent in digital transformation?
There are four trends driving real change across industries today and I’m sure many of you are experiencing these trends, both as business leaders and also as consumers.
RISE IN CUSTOMER EXPECTA
Driving Digital Transformation with a Solid Mobile Foundation|
Tue, Apr 5th 2016 9:00a Albert Qian
Mobile technology has infiltrated every part of modern living, enabling us to pay our bills, keep in touch with friends, and enjoy the latest entertainment. Much like desktop computers in the 1980s and 1990s, mobile devices have revolutionized work and play, creating new mediums and interactions. For innovative and engaged businesses, the popularity of mobile technology has offered an opportunity to maintain lines of communication with customers and employees regardless of industry.