Forrester Digital Experience Wave
Wed, Jul 30th 2014 3:12p Mark Polly Last week Forrester published their first Wave on Digital Experience Platforms. I was at the IBM Digital Experience Conference and it sounded like IBM was expecting good news from Forrester in this wave. In fact, Stephen Powers from Forrester was the Keynote speaker at the conference and one of the principal authors of the Wave.
Much to every one’s surprise, the Wave came out with nobody listed as a Leader. Adobe, hybris (SAP), IBM and Sitecore came out as the Strong Performers [read] Keywords: ibm
WebSphere Portal and UI Myths and Facts
Wed, Jul 30th 2014 12:12p Michael Porter I don’t know how I missed it but Harish Bhavinachikar has a nice post on what you can do with modern UI tools in WebSphere Portal. It’s on our Spark Blog but addresses something that keeps coming up again and again. Frankly, the front-end tools have changed considerably in the last couple years. Modern UI tools / frameworks like AngularJS, Bootstrap, JQuery, and a host of others make it easier to manage the UI and to further enforce separation of the front-end from the back-end [read] Keywords: ibm
Google Search With Sales Force
Wed, Jul 30th 2014 9:12a Michael Porter Brendan Callum, a director and whiz extraordinaire in our Salesforce practice, has a video out about what they did with Google Search and Salesforce. The video doesn’t go into a lot of detail but I find it extremely interesting that an appliance (older trend) searches the cloud (ongoing trend) in a secure fashion. Of course, why do you need detail when someone developed a connector for it and all you have to do it buy, install, and go. [read] Keywords: google
Migrating Web Content Using Kapow (Part 3)
Wed, Jul 30th 2014 9:12a Michael Porter I’ve blogged about this before with Candace’s Part 1 and Part 2. She just published Part 3 in the series. Here she focuses on what to do once you’ve extracted and transformed the content. In other words, getting that web content into the target system. In this case it’s Sitecore, a popular .NET based WCM. I think it’s great Candace took the time to walk through a step by step approach to this. Go to her post for the full set of steps and details.
Once data [read] Keywords: database
Hilton Changes The Game, Mobile Enables It
Tue, Jul 29th 2014 10:12a Michael Porter Hilton announced on their web site that they plan to change the game when it comes to the guest experience at their hotels. While the press release doesn’t state the investment, the Wall Street Journal quotes it at $550 million. But what’s really cool is that the smart phone will become:
Your room key: bypass the line and head straight to your room
The way to choose your room: choose your room from a map of the hotel
Special requests: get upgrade, ask for amenities, etc.
At fir [read] Keywords: application
Enterprise Collaboration and Digital Transformation
Tue, Jul 29th 2014 9:12a Michael Porter @lizasisler pointed me to an interesting article on CIO.com about the need for digital transformation and how you get there. The answer is of course that you need to break down silos and enterprise collaboration tools will help……. along with cultural change and executive support. See my deeper color commentary over at Perficient’s Microsoft Blog.
What Executive roles champion and support digital transformation? [read] Keywords: collaboration
IBM Digital Experience Conf: Marketing Integration
Mon, Jul 21st 2014 5:12p Mark Polly Rob Enright, a Digital Experience Strategist with IBM spoke about integrating Marketing Management with IBM Digital Experiences. Customer expectations are soaring, yet it takes time to build your digital experience to keep up or even get ahead of those expectations.
Here are several themes IBM is focusing on:
“Insight to Action” with a few clicks – this will require more and more automation of the
Manage omni-channel campaigns that are coordinated across the channel. This [read] Keywords: ibm
IBM Digital Experience Conf: IBM Web Content Manager Patterns
Mon, Jul 21st 2014 1:13p Mark Polly Eric Morentin and Nick Baldwin spoke about WCM Patterns that should be used in content management development in IBM Digital Experience. Patterns of course are a “canned” way or even best practice for implementing solutions. There are four themes of patterns they talked about:
Better content / component model
There are different types of content and Content Manager build a content page by pulling various types of content. Types can include things like slide shows, lists, bloc [read] Keywords: ibm
IBM Digital Experience Conf 2014: Stephen Power’s View
Mon, Jul 21st 2014 11:12a Mark Polly Forrester’s Stephen Power spoke about transforming digital strategy. Stephen is Vice President at Forrester and covers the Digital Experience market. He started by talking about the age of the customer and how we got to this point (customer centricity per Gary Dolsen). Preceding the age of the customer was Age of Manufacturing, Age of Distribution and the Age of iInformation. Starting in 2010, he suggests that the Age of Customer started.
Complexity is increasing in the Age of the Cu [read] Keywords: ibm
IBM Digital Experience Conference 2014: Opening with Gary Dolsen
Mon, Jul 21st 2014 10:13a Mark Polly IBM’s Digital Experience Conference got underway today in Anaheim. For those that have followed IBM WebSphere Portal in the past, Digital Experience is a really set of individual point products that include WebSphere Portal, Web Content Manager, Forms, etc.
If you have really, really followed IBM’s portal you will probably know Larry Bowden as the long-time leader and builder of the IBM WebSphere Portal brand. Larry has recently retired from IBM and Gary Dolsen has taken over th [read] Keywords: ibm
Option to Migrate Web Content Sites
Thu, Jul 17th 2014 4:15p Michael Porter It’s a never-ending request for anyone who does web content management project……. how do you get the content from your old site to your new site. At first, we did it all by hand. Then we tried a couple vendors who wrote connectors to pull content from source CMS’. Neither worked all that well for anything over 7,000 artifacts. Lately we’ve had some luck with Kapow. Candace Hoeksema has a nice series going on over in our Microsoft Blog about how you make it w [read] Keywords: ibm
Now You Can Buy Bus Tickets With An App
Thu, Jul 17th 2014 4:15p Michael Porter You can file this under slightly self-serving. Android Police has a short article on the Bolt Bus app (also available on iOS). It’s highly rated and fairly useful. Why self-serving you ask? Well, Perficient developed it for the client. My twin brother Tim Porter was the manager of that project.
Customers can now get their confirmation number and board a bus without having to get their hands on a computer beforehand. The app contains the features found on the website, including sea [read] Keywords: apple
Google: Reasons Why Nobody Uses Your App, Your Site, Your…
Thu, Jul 17th 2014 10:12a Mark Polly I came across the article Google: Reasons Why Nobody Uses Your App in my favorite iPhone app Zite. The article is about a presentation given by Tomer Sharon, a user researcher at Google, at Google’s I/O Conference. I embedded the video here for you to view.
Tomer identifies reasons why nobody uses your app. I want to extend this to your web site, your portal, or whatever because these six reasons apply beyond an app.
I’ll summarize the reasons below, but there were two reas [read] Keywords: apple
Digital Tipping Point: McKinsey Releases Survey
Mon, Jun 30th 2014 8:15p Michael Porter Mckinsey released their digital survey and it’s chock full of information. They note that this years survey focuses on digital spend and how companies organize themselves. Not surprisingly, most companies are investing in digital to build a competitive advantage or to grow a business.
Strategic objectives to digital investment
There’s a lot more information in their survey including strategic priorities within the business. It’s worth a good 15 m [read] Keywords:
The Changing Nature of Search
Mon, Jun 30th 2014 8:12a Michael Porter CMSWire has a thought provoking article about the “Changing Nature of Search” The author Gerry McGovern notes that search changes over time and changes based on our behavior with applications and sites. Once we find a site to apply to a specific task like cheap airfare, then we stop hitting Google or Bing for example. But most intriguing was the relationship in how you modify your site based on insight gained from search analytics.
The BBC intranet used to analyze its top search [read] Keywords: notes
Are Portals Really Dead?
Mon, Jun 30th 2014 6:11a Michael Porter So lately I’ve been seeing a new class of web site that leans more towards custom development than a horizontal portal. The factors influencing a custom development approach mainly fall into the proliferation of Web/RESTful services and better front end tooling in AngularJS, Bootstrap, and similar items. Both Forrester and Gartner have labeled horizontal portals dead although not as explicitly as I just stated. With continuing evolution of best practices, we have to question the p [read] Keywords: ibm
Upcoming Webinar: Advanced Content Targeting
Mon, Jun 16th 2014 12:12p Robert Sumner Next week, on June 26 at 1 pm CDT, the team and I will be presenting a free webinar on Advanced Content Targeting using Adobe Experience Manager. Below is a description of the webinar and a link to register. We’ll be demonstrating a new technique for managing content and targeting website visitors within AEM. I encourage everyone to attend.
As online resources become more essential to reaching customers, organizations are looking for creative and effective ways [read] Keywords: interface
Myths and Facts About WebSphere Portal UI on our Spark Blog
Fri, Jun 13th 2014 7:12a Mark Polly I missed the following post on Perficient’s Spark Blog, but it is a good read for anybody connected to WebSphere Portal. Older versions of portal had a reputation of not working with the latest advances in user interface tools and techniques, such as responsive design, jQuery, etc. Starting with v7 and really taking off in v8, IBM has enabled WebSphere Portal to work with all the latest UI advancements.
In this post - Myths and Facts- WebSphere Portal and UI - Harish Bhavanichikar i [read] Keywords: ibm
Why Will Your Health Portal Company Succeed?
Thu, Jun 12th 2014 9:12a Mark Polly I came across the following article at Forbes.com: If Google Health Failed, Why Will Your Health Company Succeed? The first thing that caught my attention was the premise of the headline: Google is big, smart and has a lot of resources. If they can’t get a health portal right who can?
I immediately thought, “Well lots of big, smart and resourceful companies attempt new ventures and fail miserably.” Often times it requires agility, freedom from past investments and timing th [read] Keywords: database
Perficient discusses Salesforce Communities
Mon, Jun 9th 2014 5:15p Brendon Jones Brendan Callum of Perficient’s Salesforce.com practice introduces Salesforce Communities and how clients can gain business value by injecting mobile and social features securely into their business processes.
Communities go beyond portals by adding social collaboration, extensive branding, customization, and mobile access while retaining both enterprise security and tight integration with business processes.
Salesforce provides two general types of communities that can be used for a broa [read] Keywords: collaboration
Upcoming Webinar: Going Mobile with Your Liferay Portal
Fri, Jun 6th 2014 10:15a Mark Polly Next week, on June 12 at 1 pm CDT, I will be presenting a free webinar on Going Mobile with Liferay Portal. Below is a description of the webinar and a link to register. If you have Liferay Portal or are considering it, you will want to see what are your options for making sure that your mobile experience is a pleasant one.
Going Mobile with Your Liferay Portal
Mobile technology is expanding, and many marketing and IT organizations are working to catch up with their customers’ mobile dema [read] Keywords: development
Marketers Need to Move Beyond One-hit Wonders
Fri, Jun 6th 2014 8:16a Michael Porter CMO.com had an article on a speech given by David Edelman, Principal at McKinsey. I loved the premise of the article. If a marketer relies too much on one-off marketing efforts, they will be left in the dust of their competitors. Rather than focus on the negative, David chose to give positive examples. But before getting into that, let me highlight something we’ve been doing in our interactions with Marketers on the same subject.
Illustrates decreasing value of one hit wonders
In t [read] Keywords: community
Digital business models and the E2E economy
Wed, Jun 4th 2014 12:15p Brendon Jones IBM has a intro explainer video on Digital Disruption. This is also something the analyst firm Forrester is covering. The short video succinctly explains the key ongoing processes of digital disruption and transformation, as we move from an “individual-centered economy” to an “everyone to everyone” economy.
The key disruptive technologies are of course:
cloud [read] Keywords: ibm
Is Social Risk and Compliance on your radar?
Fri, May 30th 2014 10:12a Brendon Jones In the emerging “Social Risk and Compliance” space, Actiance Socialite and Hearsay Social where rated leaders in a recent Forrester report. SRC solutions “help organizations enable companywide use of social media while providing the necessary controls and oversight to mitigate associated risks and enforce compliance.”
What do SRC solutions offer?
Capabilities to monitor, moderate, and enforce controls across hundreds of social accounts.
Embedded workflow to automate [read] Keywords: archiving
WebSphere Portal v8.5 First Look: Install
Wed, May 28th 2014 9:12a Shyam Sunter IBM announced the release of IBM Digital Experience Suite 8.5 on earlier this month. Today, I had the chance to download the software images from and I am writing this as I install WebSphere Portal v8.5 Extend edition on Windows 7 OS. I went ahead with the Extend edition because I wanted to get a hold of all the features that WP has to offer.
Downloading the Installables
IBM made it easy for me to search for WebSphere Portal v8.5 installables and find all relevant e-Assemblies. The only t [read] Keywords: ibm
Lessons Learned from Cisco Pulling The Plug on Quad
Tue, May 27th 2014 6:12a Michael Porter Kashyap Kompella has a short but really good article on the Lessons Learned from Cisco Pulling the Plug on Quad. I’ve followed Cisco’s Quad / Webex Social for a while and even had the chance to see a demo while working at a client. I was impressed by their vision of integration portal, social, and messaging. I like what they did to bring it all together. However, they were never compelling enough to create a long term product. Kashyap has a couple lessons learned:
Choose a [read] Keywords: ibm
McKinsey’s Seven Habits of Highly Effective Digital Enterprises
Thu, May 22nd 2014 2:11p Brendon Jones McKinsey & Company says companies “must stop experimenting with digital and commit to transforming themselves into full digital businesses.” They offer insights into the seven habits that successful digital enterprises share. I’ll summarize them here:
Be unreasonably aspirational. Make someone accountable at the board level; create a stretch vision; measure digital value, not digital interactions.
Acquire new capabilities. Buy scarce talent en-mass; hire for digital [read] Keywords: enterprise
IBM produces a preview video of Connections Next
Wed, May 21st 2014 1:11p Brendon Jones Social and cloud technologies are connecting us to more people and information than we ever could have imagined. The challenge is to get the right information from the right sources in the right context at the right time. IBM’s cloud collaboration platform helps you collaborate with extended networks, focus on the relevant and filter out the rest.
There is a lot of excitement around this update, as from the video it appears as though people are placed at the center of collaboration.
Have a [read] Keywords: collaboration
7 Most Annoying Ad Tech Buzzwords
Fri, May 16th 2014 10:14a Michael Porter CMO.com has a new article on marketing buzzwords by Ben Plomion. I found it funny as I continue to delve into the marketers world from a pure portal and web content world. I thought techies were full of acronyms and buzz words but the marketing folks put us to shame. Here’s Ben’s List:
Omnichannel – OK, I’m guilty of overusing this one.
PGNMA – you have to go to the article to see what this one me [read] Keywords:
Customer Analytics with IBM Tealeaf
Wed, May 14th 2014 12:16p Brendon Jones At the IBM Smarter Commerce Global Summit 2014, Ken Bisconti, IBM’s Business Leader for IBM Customer Analytics (formerly known as Tealeaf), spoke about continuous customer engagement and he focused on three themes:
Lifetime of customer journeys
Cultural / organizational challenges
Customer experience and analytics
channels x technologies x individuals x data x LOB = vast amount of patchy data or view of the customer
how do you view the customer
marketing : opinions, preferences, n [read] Keywords: agent
IBM ExperienceOne comes to the fore
Tue, May 13th 2014 8:12a Brendon Jones At IBM Smarter Commerce in Tampa, Florida, IBM VP Robert LeBlanc announced ExperienceOne, a a portfolio of cloud-based and on premise solutions to help users make moments matter by combining marketing, sales and services capabilities.
Essentially this offering combines:
IBM Enterprise Marketing Management
IBM Customer Experience Suite (part of the IBM Digital Experience offering)
IBM also announced an academic initiative to bring commerce skills to the classroom so students [read] Keywords: collaboration
What is the answer – structure or search
Sat, May 10th 2014 9:12p Brendon Jones Earlier this week, Gartner hosted a debate to determine whether structure or search are more important to organizations data needs. Some insights I wanted to share with you from this debate are:
Gavin Tay from Singapore – Structure
Hans Galler Kuller from Germany – Search
End-users want the Google search experience inside their organizations.
Search is about having the first result being the most relevant based on context (personalization).
Enterprise Search Magic Quadrant
18 vendo [read] Keywords: policies
Oracle announces strategy for marketing cloud
Thu, May 8th 2014 11:12a Brendon Jones Mark Hurd recently announced a vision and strategy for the Oracle Marketing Cloud. This cloud service platform is built off recent acquisitions: BlueKai, Compendium, Eloqua and Responsys. The promise is to deliver enterprise-capabilities marketers need to “unify customer data, engage the right audiences, and deliver the high-performing marketing programs.”
Essentially the Oracle Marketing Cloud is an amalgamation of Oracle’s marketing automation technologies, namely:
BlueKai, [read] Keywords: email
Genuine influence is everything
Tue, May 6th 2014 11:12a Brendon Jones Guy Kawasaki, author of several books, and chief evangelist at Canva, gave an engaging talk on influence, or it could be called, presentation skills for today’s world.
He referenced the works of several authors including:
Influence, by Robert Cialdini
Drive, by - Daniel Pink
Guy began by describing the difference between the “Pan Am” smile and the “Richard Branson” (or Duchenne) smile, the former is fake and the latter is real, and is market by crows feet, and not botox [read] Keywords: apple
Promoting Workplace Agility
Mon, May 5th 2014 12:12p Brendon Jones Matt Cain, research VP of Gartner, discussed the emergence of the B2E digital workplace.
Major Workplace Changes Are Happening, Drving the Pivot to a Digital Workplace
60% of US jobs are non-routine, up from 40% in 1975
Structured processes are no longer the primary way work is organized
Millennials will make up 75% of USA workforce in 2025
Younger workers are mibile, visual and social
Digital literate – digital natives
Telecommuting has risen 79% between 2005 and 2012
work teams are i [read] Keywords:
Get ready for the Digital Workplace
Mon, May 5th 2014 11:12a Brendon Jones This week I’m at the Gartner Portals, Content & Collaboration Summit, in Los Angeles.
Jeffrey Mann and Jenny Sussin of Gartner delivered the opening keynote: DELIVER EXCELLENT ENGAGEMENT THROUGH MOBILE, SOCIAL AND ANALYTICS
“The prowess with which you engage your customers, employees, partners and constituents is the single most important determinant of your organization’s success. Yet it remains among the most challenged of activities for most organizations. Advances in [read] Keywords: collaboration
Sitecore Rebrands CEP and Partners with MongoDB for Analytics
Mon, May 5th 2014 6:12a Mark Polly This past week Sitecore made some announcements regarding their CXM platform. First up, Sitecore is changing the name of the product from Customer Engagement Platform (CEP) to Sitecore Experience Platform. I sat through a partner briefing about this and still don’t have a clear picture of why the name change. But maybe this new name allows Sitecore to be viewed as more than just a customer focused tool and can be used in a variety of scenarios.
A bigger part of the announcement is t [read] Keywords: database
IBM Releases New Movie Trailer
Tue, Apr 29th 2014 8:12p Michael Porter OK, it’s not really a movie trailer. It’s more like a list of new features in the next version of their Digital Experience product (Portal / WCM). But it’s made as if it were a trailer up to and including the credits at the end. Enjoy. [read] Keywords: ibm
IBM is Enterprise Social Software Market Share Leader Again
Tue, Apr 29th 2014 8:12a Mark Polly IBM announced that it is once again the market share leader in Enterprise Social Software according to IDC. This marks the fifth year in a row that IBM has maintained the market share leader position. According to IBM, “Tens of millions of users today rely on IBM’s Social Business software…”, IBM Connections.
IBM has spent a lot of time and money making Connections a strong platform for both on-premise users (branded IBM Connections) and cloud-based users (branded IBM Sm [read] Keywords: connections
5 Things That Should Be Keeping CMO’s Up at Night
Thu, Apr 17th 2014 9:12a Michael Porter Thanks to Sharon Suchoval for pointing me to this. Unless you’ve been hiding under a rock, anyone close to Marketing knows that the digital migration has unleashed a sea of change in the Marketing Department and the CMO. The Oracle Social Spotlight has an article about 5 Things That Should Be Keeping CMO’s Up at Night. It’s a somewhat light hearted post on a potentially heavy topic. I’m not going to reveal everything but let me give you the five things. They are su [read] Keywords: oracle
IBM Acquires Marketing Automation Player Silverpop
Tue, Apr 15th 2014 1:14p Michael Porter The enterprise marketing management space has been heating up for the past couple years. IBM, Salesforce, Oracle, Adobe, and Microsoft have all made one or more acquisitions here and it hasn’t stopped. Just a few days ago, IBM bought Silverpop, an Atlanta based cloud marketing automation player with customers in both the B2B and B2C space. This is in addition to IBM’s Unica and Xtify acquisitions. As IBM puts in in a Destination CRM article,
“Across the board, we’ [read] Keywords: ibm
The Ideal Length of every Tweet, Facebook Post and Headline
Tue, Apr 8th 2014 6:12a Mark Polly I think every writer at one time or another has thought about how long is too long for a post, tweet or headline.
As I typed my headline into WordPress, it was kind enough to tell me that my headline is 59 of 65 characters. I never understood if WordPress thought 65 was the max or the ideal size for my headline.
Reading through Zite (soon to be Flipboard) today, I came across this article by Kevan Lee at Fast Company: The Proven Ideal Length of Every Tweet, Facebook Post, and Headline Onlin [read] Keywords: facebook
5 Key Strategies for Omni-Channel Marketing
Mon, Apr 7th 2014 11:11a Mark Polly IBM recently conducted a webinar titled “5 Key Strategies for Omni-Channel Marketing” in which they discussed the following strategies:
Collect data that helps create customer profiles
Analyze that customer data to find actionable insights
Decide how to allocate your budget across the right channels to reach the right audiences
Manage the interactions with customers across the channels
Optimize your messages, offers, and capture reactions to feed the data collection process
Within [read] Keywords: ibm
Adobe Summit: Designing an integrated customer profile
Thu, Mar 27th 2014 4:15p Mark Polly Matthew Rawding, a Consulting Manager with Adobe. talked about how to use Adobe Campaign to create an integrated customer profile. So what is an integrated customer profile?
An integrated customer profile is a main pillar of Adobe Campaign. Also included in Campaign are targeted segmentation, visual campaign orchestration, cross-channel execution, real time interaction management, and operational reporting.
The goal is to build the most comprehensive view of a customer possible based on the [read] Keywords: consulting
Adobe Summit: New Video Analytics in Adobe Analytics
Thu, Mar 27th 2014 3:12p Mark Polly Scott Smith presented a session on video analytics. Analytics regarding video has been rough to achieve. There have been few standards and the complexity has been high.
Adobe Summit: The Convergence of Search and Social
Thu, Mar 27th 2014 12:12p Michael Porter Marc Blinder, Director of Social Marketing at Adobe and Jon Beeston, Director of New Product Innovation at Adobe presented on the trend of search and social convering. Twitter is a great example of that where we share but also search.
Theme: Search and Social platforms are converging – which means successful marketers musth have one unified team with one set of data.
Key takeaways from this session
Connect: facebook to offline experience. feed the metadata
Bring: search and social teo [read] Keywords: development
Amazon Slashes Pricing for Several Cloud Services
Thu, Mar 27th 2014 11:12a Michael Porter I recently blogged about Google’s Bigger, Cheaper Cloud and now it looks like Amazon has responded. CRN has an article about Amazon’s announcement of 10%-40% cuts for M1, M2, C1 and CC2 instances. Amazon didn’t make much reference to Google and they have cut prices a number of times although the timing is suspect.
Amazon’s EC2 M3 instances are dropping 38 percent, while C3 instances are being cut by 30 percent. All of these EC2 figures are for instances running Linux, [read] Keywords: database
Google’s Bigger, Cheaper Cloud
Thu, Mar 27th 2014 11:12a Michael Porter I’ve been keen to watch the cloud options evolve because of the huge impact they can have on my portal, social, web content, and digital marketing world. The bits blog has a good article on Google’s continuing evolution with the cloud offering. It should be no surprise Google is cheaper. It may be a surprise that Google has vowed to continue to make it cheaper at the same rate as Moore’s law.
Google’s cloud computing business has figured out how it’s going to come at [read] Keywords: application
Adobe Summit: Reimagining Digital Marketing in Financial Services
Thu, Mar 27th 2014 11:12a Mark Polly Christopher Young from Adobe kicked off this session by talking about these top challenges in Financial Services:
Compliance – 84%
Data Security & Privacy – 82%
Difficulty Personalizing – 80%
Fragmented Data – 78%
Incompatible Marketing Solutions – 74%
You are only as good as your analytics
Tom improve the experience, understand your customer
Don’t go it alone, align the right internal partners (legal, compliance, IT, marketing)
Nicole [read] Keywords: development
Adobe Summit: Attribution and Media Mix Algorthims
Wed, Mar 26th 2014 12:15p Mark Polly There is a lot of buzz around attribution. In this session, Sid Shah from Adobe spoke about the following topics as it relates to Attribution and your Media Mix by looking at the following three items:
Choose the right model
Attribution does not equal Media Mix
Media mix models should be realistic and predictive
For attribution, you can’t rely on the Last Click. 49% of conversions happen after multiple clicks so you must analyze the entire path to be predictive. There are many differ [read] Keywords: email
Adobe Summit: Understanding customer insight without getting creepy
Tue, Mar 25th 2014 6:12p Mark Polly In a different session one of the speakers said there is a fine line between understanding customer sentiment and being creepy. To get insight, you have to monitor what they say, what the do on your site and others’. But you don’t want to go too far and cross that creepy line.
In this session Craig Stoe and Andrew Bolander spoke about this topic. You can use Adobe Social to gain customer insight. These insights should lead to developing stronger relationships with customers and deliv [read] Keywords: facebook
Adobe Summit: Top new DAM features for Adobe Experience Manager
Tue, Mar 25th 2014 5:12p Mark Polly By the size of the line to get into this session, I’d say that Digital Asset Management is a hot topic. Elliot Sedegah and Greg Klebus from Adobe shared the top new DAM features in the AEM.
First, DAM in Adobe is now called Adobe Experience Manager Assets.
Managing digital assets can be a tedious process and the time lag involved delays web site launch. Too often assets are not integrated into social media channels consistently.
Assets range from the Creative Cloud to the Marketing Clou [read] Keywords: facebook
Adobe Summit: Testing & Targeting Simplified with Adobe Target
Tue, Mar 25th 2014 5:12p Michael Porter Daniel Hopkins, a Senior Consultant of Digital Strategy and Optimization regaled us with stories about how we could use Adobe Target.
Have you ever wondered why optimizing your web site is sub-optimal? Why is it so hard?
Quote: Simplicity is the ultimate representation (Leonardo DaVinci
Uncomplicate the Process
Optimization: To make the best or most effective use of a situation, opportunity, or resource.
There are lots of pieces to the puzzle. It’s things like culture, training, gov [read] Keywords: consulting
Enterprise Architecture Case Study – City of Austin
Tue, Mar 25th 2014 4:12p Brendon Jones Rob Byrd the Chief Architect at the City of Austin, gave his insights into running an enterprise architecture practice at a largish, and rapidly growing, US city.
Information Technology departments are unable to keep pace with the business needs (demand) for enterprise-wide capabilities.
Capability: People, processes and technology
The City of Austin wants to be the best managed city (in the world), not only the “Live Music Capital of the World“.
Need for interface
Quote: Get [read] Keywords: enterprise
Adobe Summit: Building a social listening program with Adobe Social
Tue, Mar 25th 2014 1:12p Mark Polly I made it to Adobe Summit 2014 and my first session is How to build a social program using Adobe Social. This is a technical session presented by Carmen Sutter, Adobe’s Product Manager for Adobe Social and Greg Greenstreet VP Engineering at Gnip.
550 million tweets were sent in one day. Yet, there is almost no organization to those tweets. You can’t easily go find tweets about your brand, posted by your employees etc. Add in Facebook, Instagram, Google+ and others you can see that m [read] Keywords: facebook
Adobe Summit: Campaign, CrossChannel Marketing in a Digital World
Tue, Mar 25th 2014 1:12p Michael Porter Patrick Tripp and Stephane Bline presented on Adobe Campaign (formerly Neolane)
They started off with a video on key information you know about customers like:
bought 5 concert tickets
is a season ticket holder
opened but did not click season renewal
How he bought his tickets
2 at the door
Definition: Cross-Channel marketing is about understanding the preference of the consumer and determining how you can engage with them.
Adobe Campaign brings the data together to deliver a person [read] Keywords: email
Ignore the Future State and derive Business Value now
Tue, Mar 25th 2014 12:12p Brendon Jones At last weeks Texas EnterpriseArchitecture Summit in Austin, Kirk Da Costa, Assistant VP of Enterprise and Solution Architecture at PNC Financial Services discussed his views on optimizing business value from shared Technology platforms and projects.
Key points include:
taking a different perspective
focusing our limited effort and resources on achieving optimal real world results
Focus on realizing transformational value
Use Business Architecture to:
Engage business leaders in architecture [read] Keywords: applications
Adobe Summit: Keynote Mobile, Audi, Sephora
Tue, Mar 25th 2014 11:11a Michael Porter Mobile
The Marketing Cloud will support mobile app assets. It’s part of the unified digital assets services within the cloud.
This new functionality lets you connect Phone Gap apps to the apps that are in the Marketing Cloud
Showed the list of Audi apps
Showed the Audi car configurator app which allowed the presenter to download and install the app directly to his phone. Note: this was an app in production.
This process used to take days to get a dev app to someone’s phones
S [read] Keywords: facebook
Adobe Summit: Keynote with Yancey Strickler
Tue, Mar 25th 2014 11:11a Michael Porter Why do people support Kickstarter with over $1 billion pledge
People are amazing
Ideas are the future
We are all capable of creating incredible things
You see a huge community of people who are trying to shape the world. Here are a few things that have happened over the past five years.
It had a huge Rob Thomas and Kristen Bell tried to get it going on Kickstarter. Ten hours later, they raised $2Million. They ultimately raised $6 Million. Hollywood said no and fans said yes [read] Keywords: community
Adobe Summit: Keynote REI and Adobe Campaign Updates
Tue, Mar 25th 2014 10:12a Michael Porter Brad Brown, Senior VP REI Digital
It’s amazing how much has changed over time. REI is trying to get users online to have a similar to a real and personal experience they might have at an REI store. REI has a deep loyalty database which can help create a better experience.
What are you doing?
Back to basics
Have a new order system
Implemented search and promote in February. Want to help customers find the products, information, and technical advice
Mobile goes mainstream. Almost over [read] Keywords: database
Marketecting the enterprise?
Mon, Mar 24th 2014 7:12p Brendon Jones At the Association of Enterprise Architecture Summit in Austin, Texas last week, John Zachman was the speaker of honor. For those unfamiliar with his work he is the leading proponent of Enterprise Architecture, and I don’t mean that in the marketing sense where all companies are the leading in “blah blah blah”. As a career IBM’er, he is considered by many to be the founder of the modern craft with The Zachman Framework for Enterprise Architecture, although he refers to it as an The Enter [read] Keywords: ibm
GMail integration with Eloqua, Salesforce and more
Mon, Mar 24th 2014 6:12a Mark Polly We keep hearing about the death of email – social media was going to kill email, spam was going to kill email, etc, etc. if you search Google for “email death”, you will find hundreds of articles predicting and espousing the death of email. As a side note, this even goes back 10 years: The Death of EMail by John Dvorak.
And still EMail continues to thrive, especially in business. The Radicati Group, in Email Statistics Report, 2013-2017 says that email accounts will grow by 1 B [read] Keywords: email
The Personalization Problem Web Sites Have
Thu, Mar 20th 2014 1:11p Michael Porter It’s official. Most web sites that use an ad service of any kind have a personalization problem. It’s a serious one in this evolving world of consumer expectations. It’s making some large ad companies a lot of money but at the expense of their customers who do ad buys and expect some sort of smart results. Given the huge amount of data available, I’m sometimes surprised more companies aren’t leveraging it. But before I get deeper into the problem, let me show [read] Keywords: traveler
Liferay Marketplace Adds eCommerce
Tue, Mar 18th 2014 10:12a Michael Porter Liferay today announced that the Marketplace they launched in 2012 has new ecommerce features. By this they mean that you can buy and sell apps. The store lets you:
Select a license term with perpetual or non-perpetual
Offer support services
Define your pricing structure which can include bundles and discounts
Price the app based on the Liferay instance (e.g. the actual installation of Liferay on site)
Monitor your app sales performance
See transaction history
Define person [read] Keywords: community
Prehistoric marketing in the Age of the Customer
Wed, Mar 12th 2014 6:12p Brendon Jones Today I was reviewing a Forrester webinar replay, called “The Age of the Customer: Becoming Customer Obsessed”, and later in the afternoon I checked by physical mail box, and found a post card depicting beautiful swimming pools that I may wish to purchase from Reliant Pools. What struck me was the incongruence between this advertisement and what Forrester was promoting. I live in an apartment community in central Texas, and every apartment community I’ve visited in the region [read] Keywords: community
Perficient Receives Award for Search Deployment Excellence
Tue, Mar 11th 2014 4:13p Beth Martin Last week our Google Search Appliance practice team attended the Google Global Partner Summit in San Francisco, CA with over 600 fellow partners worldwide. In addition, more than 200 Google employees were there to present, facilitate, or answer questions and provide their view on the future of Google Enterprise and the technologies they are creating.
Themes that emerged from the conference:
For the second consecutive year, Perficient was awarded Google Enterprise Search North American Deployme [read] Keywords: community
My 4 days in the Desert with Adobe — Part 2
Fri, Mar 7th 2014 7:12a Eric Herman As I mentioned in my last blog post, the time I spent in the desert with Adobe at the sales conference was incredibly valuable. As the best of breed digital platform, three key themes resonated with me and want to take the opportunity to delve a little deeper into the benefits of the adobe partnership and how it impacts the work we do for clients.
One of the first things I learned is that Adobe has grown tremendously over the past few years and has really cemented its place as the leader in digi [read] Keywords: development
Facebook Introduces New Campaign Structure
Thu, Mar 6th 2014 1:12p Mark Polly Facebook has been hailed and maligned at the same time for its advertisement features. On one hand, Facebook ads promise to reach large, targeted audiences with your message. On the other hand, Facebook ad reach is a black box that only Facebook controls. In a previous post, Why Facebook is Failing Marketers, my colleague Michael Porter wrote about Facebook ads reaching only 16% of a company’s fans.
I don’t know if the New Facebook Campaign Structure that Facebook is rolling [read] Keywords: facebook
My 4 Days in the Desert with Adobe – Part 1
Fri, Feb 28th 2014 12:12p Eric Herman In mid-December, I attended the Adobe Worldwide Sales Conference in Las Vegas. It’s a time when Adobe invites its entire sales organization – along with Adobe’s key partners – to discuss the past year’s performance, celebrate the major sales successes, and layout the company’s sales and product strategies for the next year.
As Forrester & Gartner’s leader in Web Content Management, Adobe certainly has much to discuss and no lack of thought leadership within the Digital Marketin [read] Keywords:
A Primer on CMO, CIO Collaboration
Thu, Feb 27th 2014 8:11a Michael Porter Tom Wentworth at CMSWiRE has a short but very interesting article on collaboration between the Chief Marketing Office and the Chief Information Officer. He engages you at the beginning with the reasons why the two roles are blurring. I personally of one CIO who also wears the CMO hat.
…today’s marketers have a required skillset that often overlaps with that of the CIO, who has traditionally managed and maintained a company’s IT infrastructure. For that reason, CMOs are becoming int [read] Keywords: collaboration
Cool Mobile Infographic
Wed, Feb 26th 2014 5:12a Michael Porter Thanks to the Marketing Tech Blog for a reference to a cool “Future of Mobile” info graphic by Three. It’s UK focused but still a nice summary of mobile. I especially like the internet use via mobile devices now and in 2025. Click to get to the entire info graphic. [read] Keywords: mobile
What’s The Difference Between Beacons and Geofencing
Tue, Feb 25th 2014 5:12a Michael Porter Thanks for John Spyers for pointing this out to me. I’ve heard a lot lately about the “contextual” experience. By that I mean, an up to the minute completely personalized experience based on more than just what a company knows about you. Now you can take into account all of the usual items like how good a customer they are, do they have a shipment on the way, and did they just call customer service. You can add to that things like, where are they and do they have a rese [read] Keywords: mobile
What Does SoftLayer Mean for IBM?
Tue, Feb 25th 2014 5:12a Michael Porter So I’m not the cloud guy within Perficient but let’s face it, everything I see within my portal, web content, social, and marketing automation world has some cloud component. Let me give you some examples:
We see more and more requests to host IBM Portal and IBM WCM on an easy to manage external entity. Perficient uses a partner, Blue Iron because they stand up actual working instances of software and support more than just the base OS.
Sitecore has a Sitecore Azure option which [read] Keywords: ibm
5 Signs of A PC Exodus
Mon, Feb 24th 2014 6:12a Michael Porter CRN has an article on five signs of a PC exodus. Given all the stats we’ve seen on the dominance of mobile, I’m not surprised. Here are a couple mobile stats to consider before I list the five signs.
And now the list: (Go to the CRN article to get more in depth information)
Is LG leaving?
Asus’ smartphone shift
Acer’s executive shakeup
Samsung dumping desktops? [read] Keywords: mobile