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What Tools Are In Your Marketing Wallet?
Fri, Apr 29th 2016 56
Digital Transformation and The Impact of Customer Experience
Fri, Apr 22nd 2016 32
Digital Transformation in Life Sciences
Thu, Apr 21st 2016 30
Brands Must Move to Digital Experience
Wed, Apr 20th 2016 28
Modern Cloud and the Impact on Digital Transformation
Wed, Apr 20th 2016 32
Escaping the Digital Media Click Trap
Wed, Apr 20th 2016 26
Infographic: 8 Ways to Jumpstart Digital Transformation in 2016
Tue, Apr 12th 2016 11
Top 10
What Tools Are In Your Marketing Wallet?
Fri, Apr 29th 2016 56
Modern Cloud and the Impact on Digital Transformation
Wed, Apr 20th 2016 32
Digital Transformation and The Impact of Customer Experience
Fri, Apr 22nd 2016 32
Digital Transformation in Life Sciences
Thu, Apr 21st 2016 30
Brands Must Move to Digital Experience
Wed, Apr 20th 2016 28
Escaping the Digital Media Click Trap
Wed, Apr 20th 2016 26
Driving Digital Transformation with a Solid Mobile Foundation
Tue, Apr 5th 2016 15
Gartner Magic Quadrant for Horizontal Portals 2014: Seeing Shifts
Mon, Oct 6th 2014 14
4 Challenges Inherent in Digital Transformation
Thu, Apr 7th 2016 14
Cisco WebEx Social Bites the Dust
Thu, May 1st 2014 11


Portal Solutions Blog
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Recent Blog Posts
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What Tools Are In Your Marketing Wallet?
Fri, Apr 29th 2016 3:00p   Kate Tuttle
My colleague, Beth Martin, Marketing Director, Digital Platform Solutions at Perficient recently wrote a blog post called What’s in Your Marketing Wallet? In her post she talked about the evolving role of marketers and how the marketing landscape is changing. As marketers we are no longer just the creatives with the catchy headline … we need to be the strategists, creatives, writers, technologists and data scientists to be at the forefront of customer engagement.  We need to be sav
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Digital Transformation and The Impact of Customer Experience
Fri, Apr 22nd 2016 7:44a   Kate Tuttle
Customer experience, or CX, is the sum of all interactions a customer can have with a brand. The sum of these interactions shapes your brand and can decide the fate of your business. What a customer thinks of a brand becomes the overall brand perception and trumps the company’s view of itself. Josh Bernoff of Forrester Research described it this way: “More than any other factor, customer experiences determine whether companies thrive and profit, or struggle and fade.” The result is that CX
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Digital Transformation in Life Sciences
Thu, Apr 21st 2016 12:55p   Michael Porter
Marin Richeson seems to be on a roll in the Life Sciences blog with multiple topics on the implications of digital to Pharma.  I’ve talked to more than one Life Sciences firm who is rethinking their entire approach to customer experience and moving towards addressing a full journey.  What makes it more fun for these firms is that they need to address a digital channel and do it globally with many different consumers. Anyway, take a look at a few articles I find interesting. 30 Examples o
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Brands Must Move to Digital Experience
Wed, Apr 20th 2016 8:53p   Michael Porter
I read an article on CMO.com about a variety of marketing execs highlighting the needs to move to a digital experience.  Now this was from the recent Ad Age Digital Conference so keep in mind that the main focus is still on ads but at least it’s on ads that provide an experience.  In reality, a digital experience would include much more than that like: Useful content rather than just ads collaborative sites to gain information and answer questions (relevant to some but not all of you)
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Modern Cloud and the Impact on Digital Transformation
Wed, Apr 20th 2016 8:38p   Albert Qian
Modern business moves faster than ever, with more access than ever to innovative hardware and software solutions. To counteract the competitive landscape, savvy business executives must do what they can to adjust to changing climates and remain adaptable through technology and strategy. As a result of these changes, many businesses are considering cloud computing solutions to augment their day-to-day activities. Much like how the rise of the personal computer contributed to digital transformatio
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Escaping the Digital Media Click Trap
Wed, Apr 20th 2016 7:00a   Michael Porter
I ran across an interesting article at the Information.com site.  It’s about how using ‘tricks’ to generate more views ultimately fails.   The main target are the news generators and the examples they use include Mashable and BuzzFeed but the lessons learned are completely relevant to anyone trying to create a great customer experience.  A lot of times when we discuss digital transformation with clients, this is what digital marketers are thinking in order of importance: Di
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Infographic: 8 Ways to Jumpstart Digital Transformation in 2016
Tue, Apr 12th 2016 5:00p   Kate Tuttle
Digital transformation is not just a buzzword, it is a business imperative. Understandably so, digital transformation can be an intimidating phrase. What is it? What does it mean for me and my organization?How do we get started? These may be a few of the questions swirling in your heads. Our new infographic takes a look at 8 ways to jumpstart digital transformation in 2016. Perficient has also produced a series of digital transformation guides that provide additional information around each of t
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Riding the Digital Tidal Wave in Telecommunications
Mon, Apr 11th 2016 3:08p   Kate Tuttle
Like all industries, the digital tidal wave is quickly transforming the telecommunications industry. Thanks to digital, operators are witnessing an evolving customer journey and a significant shift in the way customers and operators engage. The customer journey is increasingly becoming multi-channel as customer interactions integrate physical, online, and mobile digital touch points throughout the purchasing journey.  The reality is, technology is changing consumer behavior and the telecommun
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3 Reasons Digital Transformation is a Business Imperative
Sun, Apr 10th 2016 9:30p   Kate Tuttle
There has been a lot of buzz across industries about digital transformation and lets be honest, the reality is that digital transformation is a business imperative. Organizations that delay transformation or ignore it altogether risk being irrelevant. According to trends analyst Altimeter, digital transformation as “the realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touch point in the customer experience lifecycle.”
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4 Challenges Inherent in Digital Transformation
Thu, Apr 7th 2016 8:30a   Kate Tuttle
A core set of digital technologies — mobile, social, the cloud and data, among others — are transforming companies at both an operational and a strategic level. Upon committing to digital transformation, the first concern becomes obvious: What are the challenges inherent in digital transformation? There are four trends driving real change across industries today and I’m sure many of you are experiencing these trends, both as business leaders and also as consumers. RISE IN CUSTOMER EXPECTA
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Driving Digital Transformation with a Solid Mobile Foundation
Tue, Apr 5th 2016 9:00a   Albert Qian
Mobile technology has infiltrated every part of modern living, enabling us to pay our bills, keep in touch with friends, and enjoy the latest entertainment. Much like desktop computers in the 1980s and 1990s, mobile devices have revolutionized work and play, creating new mediums and interactions. For innovative and engaged businesses, the popularity of mobile technology has offered an opportunity to maintain lines of communication with customers and employees regardless of industry. According to
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CMO.com’s State of Digital Marketing 2016 by Industry
Fri, Mar 25th 2016 10:06a   Mark Polly
CMO.com, which is published by Adobe, provided an infographic on the state of digital marketing by industry. Although they list only five industries, the insights presented are interesting.  I have linked to the infographic on SlideShare.net below.  Here are some interesting tidbits if you don’t have time to look through the infographic right now: Naturally, retailing leads the way in the amount of ad spending.  The spend is split almost in half between desktop devices and mobile d
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Onboarding as part of Digital Transformation
Wed, Mar 23rd 2016 4:39p   David Price
If you have attending any of our Digital Transformation webinars, this quote will be familiar. “The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.” – Altimeter  In this Perficient webinar The Internal Impacts of a Digital Transformation: How to Effectively Manage Culture, Collaboration, and Knowledgewebinar The Internal Impacts of a Digital Transformation:
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Is Now a Good Time to Start Crafting Your Digital Strategy?
Fri, Mar 18th 2016 9:35a   Mark Polly
With all the tintinnabulation about customer experience and digital transformation, its natural to wonder, “Do we need to create a digital strategy for our business?”  Certainly, we’ve seen a lot of interest in “Digital Strategy” across a broad swath of industries.  But is investing the time and energy in building a digital strategy really worth it for your company right now?   In a recent Harvard Business Review post, “Don’t Draft a Digital Strate
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How Advanced Analytics Can Protect Revenue
Thu, Mar 17th 2016 3:55p   Sharon Suchoval
Utilities nationwide are experiencing flat or declining revenue. This is due, in part, to the fact that the public steals 1% of the energy created by electric companies by re-configuring their meter or re-routing energy around the meter. Perficient created a theft detection solution built on analytics platforms and tools, such as SAS and R, designed to uncover anomalies in customer meter and usage data. This solution leveraged custom machine learning algorithms to perform pattern recognition ana
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Change Management: Soft or Tangible ROI
Tue, Mar 8th 2016 7:42a   Beth Martin
“…When we think about projects particularly with technology implementations, we are all about getting technology right…unfortunately that doesn’t always define success.” David Chapman Strategic Adviser – Perficient Change Management helps to ensure that the “people” in your organization are ready, willing and able to function effectively as part of the technology implementation and it can be one  of the larger factors in achieving a solid ROI in any technology implem
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Facebook at Work is a Game-Changer, Folks
Thu, Mar 3rd 2016 2:40p   Rich Wood
In the world of enterprise social networks, Facebook’s somewhat stealthy new offering has the potential to be a real game-changer.  According to TechCrunch, the product, known simply as “Facebook at Work”, is slowly building up a long waiting list of interested corporate customers. Of course it is.  And why wouldn’t it?  Most everyone these days is working social, or at least giving lip service to the idea of trying– that revolution was fought and won several yea
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A Program Framework for Digital Transformation
Wed, Mar 2nd 2016 1:37p   Eric Roch
Digital Transformation Program Management Technology alone cannot create a Digital Transformation (DT) Strategy that will lead to sustainable business growth. There must be IT alignment with a market-driven DT business strategy that defines the mission, goals and roadmap for business service implementation. IT must have a shared DT mission with the business. There must be an understanding of how IT and business goals intersect and how IT will facilitate the implementation. Yet many IT organizati
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Evolving Your Business to Avoid Becoming a Digital Dinosaur
Tue, Feb 23rd 2016 2:36p   Stephanie Gallina
Digital transformation is more than an aspirational goal for organizations. Elevated customer expectations and the rapid pace of business means this evolution is necessary for not only thriving today but also for succeeding in the decades to come. CMS Wire published a solid recap of Perficient’s latest webinar on overcoming the five barriers to digital transformation. Among the key takeaways is that Digital Transformation: Requires more than upgrading technology and architecture Starts with t
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How to Improve Customer Experience – The Volkswagen Story
Fri, Feb 19th 2016 12:05p   Mariana Huber
Volkswagen Group of America is no stranger to Innovation. With leading brands such as Audi, Bentley, Bugatti, Lamborghini and Volkswagen, it comes as no surprise that their slogan “Innovation.  Sophistication.  Optimization.” would not only be showcased in their automobile technology but would also translate to their technical infrastructure supporting sales within their 1000+ dealer network. Driving a better customer experience with digital transformation VWGoA has committed to 1 million
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Leading Organizational Transformations: A Digital Perspective
Thu, Feb 18th 2016 6:22p   Michael Porter
McKinsey has a long but great article on Leading Organizational Transformations.  It’s very focused on the generic need of transformation rather than my more specific focus on digital transformation but the description of the problem and recommendations on approach make sense in both use cases. The problem Let’s face it, most attempts at transformation of any kind either fail miserably or fail to reach their potential. The problem lies in the single faceted approach most companies t
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The Changing World of Customer Experience with Frito-Lay CMO
Thu, Feb 18th 2016 9:17a   Michael Porter
I considered naming this blog post An Interview with Frito-Lay CMO but after thinking about it, decided that Ram Krishnan is really talking about Customer Experience (CX).  CMO interviewed Ram Krishnan about his views on marketing and data.  His twitter handle is @ramalytics after all.  Mr. Krishnan is all about the data in the marketing world but he emphasizes data for a purpose. Here’s a few quotes to make my point. Customers want a two-way communication with brands Consumers are qui
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Is There a Place for “Headless CMS” in Digital Transformation?
Thu, Feb 11th 2016 11:01a   Mark Polly
The term “Headless CMS” has come up in the past year and it has started to generate some buzz in the industry.  “Headless CMS” is basically a concept and not a product or technology. But it has potential to help in our digital transformation efforts by making content delivery and marketing more flexible. Traditionally, content management systems have been built not only to create and manage content, but also to manage the entire web experience, from displaying content,
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Digital Transformation: It’s a journey, not a destination
Fri, Feb 5th 2016 5:04p   Beth Martin
You have probably heard this statement before—“it’s a journey, not a destination,” and chalked it up to a simple cliché. But the drive toward digital transformation mirrors this statement. Digital transformation does not occur in a day or a month and it is not only front-end but includes all of the back-end solutions and integration strategies that are far reaching inside your company. It is a journey that impacts every area of the organization from vision and strategy to architecture,
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What Separates Digital Transformation Leaders from Laggards?
Tue, Feb 2nd 2016 3:52p   Beth Martin
We all know it’s a time of rapid change for businesses – the number of articles on digital transformation and rationale for change are in the news constantly. B2B and B2C Companies are realizing that embarking on strategic, transformational change, where all focus is around the customer, is not an option. It is a necessity to be a successful company. Yet, the digital transformation initiative is creating wider gaps between leaders and the laggards and there are some predictions that this gap
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Where to Start With Digital Transformation
Wed, Jan 27th 2016 7:33a   Michael Porter
Not all of our Digital Transformation content resides on this blog. Marin Richeson has a DT blog post over in our Life Sciences blog on where to start with Digital Transformation. It has a life sciences flavor, of course, but you can easily translate to any industry. Journey mapping connects the dots from your customer’s initial interaction with your brand, through their entire experience with your brand via multiple channels (e.g., website, mobile app, phone call, direct mail coupon), to the
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Top 5 Digital Transformation Best Practices: 4. Organize
Wed, Jan 27th 2016 6:30a   Michael Porter
Don’t forget the other parts of this series: Gain Insight Vision and Goals Culture In some ways, this topic is related to culture and highlights that so much of digital transformation does not deal directly with technology.  Our reality is that a change means dealing with people.  People organize in a variety of ways.  Those organizations have very specific explicit (bonus….) and implicit (culture) inducements to action.  Just starting down path and announcing, “Today we
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#NRF16: Uncover What Customers Value, Deliver Reliable Experience
Tue, Jan 26th 2016 11:38a   David Hess
Focus on what your customer wants, for they are all that truly matters. But let’s come back to that. Spending time at the National Retail Federation’s 2016 annual convention meant exposure to a staggering collection of gadgetry, hardware, technology, and an impressive gathering of some of the retail industry’s greatest thought leaders. Whether the goal of the NRF attendees was to come away with new ways to improve operational efficiency, leverage technology to connect to their customers, o
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Integration Strategy in a Digital World
Mon, Jan 25th 2016 5:25p   Eric Roch
In the report CIO Call to Action: Shake Up Your Integration Strategy to Enable Digital Transformation Gartner says, “Most CIOs have yet to recognize that their traditional, established integration strategy cannot cope with digitization’s fast technology innovation and accelerated pace of business.” IT integration competency centers  (ICC) and the software they use grew out of the complex requirements of Enterprise Application Integration (EAI). But with the movement to Service-Oriented Ar
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Establishing Best Practices for API Architecture and Standards
Tue, Jan 19th 2016 12:24p   Eric Roch
A strong approach to API development is one that is driven by business value and objectives and governed by reference architecture and standards. It is common for companies to develop sets of APIs for point projects only to find that after years of project-based development, they have hundreds of APIs built with little commonality and a great deal of redundancy. Great success has come from building API strategy and standards based on SOA concepts and approaches. For example, having some gover
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Marketing Measurement Mandate – NRF 2016
Tue, Jan 19th 2016 9:05a   Ross Monaghan
Digital marketing is one of the fastest growing disciplines within the overall “marketing” ecosystem. One of the main reasons is due to the quantifiable nature of the insight provided in real-time. While one may receive a large amount of data related to their business, the reviewer of data or even senior leadership may not be using the appropriate key-performance-indicators (KPI’s) to measure each specific marketing tactics impact. Many companies are often times blinded by the overall miss
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Digital Transformation Means Rethinking Your Approach
Mon, Jan 11th 2016 11:26a   Michael Porter
I was reading some research from Forrester’s Nigel Fenwick on Digital Transformation.  I think one of the graphics he used portrays the digital prey vs digital predator tipping point quite nicely.   I think we all get annoyed when someone wants to sell you their product rather than create a solution to your need or problem or need. Digital Transformation Means Rethinking Your Approach was first posted on January 11, 2016 at 10:26 am.
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Digital Transformation Priorities in 2016
Thu, Dec 31st 2015 8:09p   Michael Porter
It’s that time of year where we look at what happened in 2015 and look forward to 2016.  The Enterprisers site has a nice article about CIO digital priorities for next year.  Not surprisingly, it’s heavy on the technology.  Also not surprisingly, back-end tech is well represented.   I won’t highlight everything so you should read the whole article. Rapid app mobile development Platformization of IT Focus on mobile back end integration Convergence of CRM and Marketing Autom
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Top 5 Digital Transformation Best Practices: 3 Culture
Thu, Dec 31st 2015 1:40p   Michael Porter
Don’t forget the other parts of this series: Gain Insight Vision and Goals When speaking of the digital world everyone’s natural inclination is to think technology.  While technology forms a key component of this digital first realm, it’s not the only component nor is it the hardest component.  Culture makes the top of my list for the hardest things you must tackle in your digital transformation.  It means you have to get the entire company on the same page and moving in t
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Uber Bets It’s API Will Transform Your Ride
Wed, Dec 30th 2015 2:03p   Michael Porter
One of the technology points we make in digital transformation is that you cannot just focus on the front end.  Failure to leverage all your assets in creating a great customer experience means you will probably be left behind.  Venture Beat has an article on Uber’s API Bet.  There vision is very specific and entirely focused on staying relevant. “It’s about closing the gap from where your users are and where you want them to be,” Saad said in the interview. “It’s about buildi
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Top 5 Best Practices: 2 Vision and Goals
Wed, Dec 30th 2015 12:33p   Michael Porter
This is relatively simple but a step in your transformation you can’t skip.  Most every company has a strategy.  Your digital strategy should align to your overall company strategy.  For example, if you differentiate yourself in your marketplace by targeting a specific type of client or by being a full service, high touch type of company, you digital customer experience shouldn’t jettison the competitive differentiators you’ve built up over time.  You digital strategy shoul
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Top 5 Digital Transformation Best Practices: 1. Gain Insight
Tue, Dec 29th 2015 5:29p   Michael Porter
So as the year closes, you start to think about what works and what doesn’t, especially in the context of the conversations you’ve had with real life companies.  There are a variety of best practices but I’ll pick my top five and start out with what some would consider the most obvious, gain insights and understand your customers. Let me give you a real life example.  I was speaking to a customer and they wanted us to tell them how to transform right there.  It was like a te
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The Year in Review | Top 10 Digital Transformation Posts of 2015
Tue, Dec 22nd 2015 6:15p   Sharon Suchoval
Digital Transformation was one of the biggest trends of 2015. Transformation is vital, but can be overwhelming if you don’t know where to start. These were the ten posts that you found most compelling this year: Ten | Top 10 Reasons Why You Need API There are many reasons to have an API. We list the top ten. Nine | The Benefits of Service-Oriented Architecture Approach for APIs How to ensure that you have the best of SOA, APIs and microservices. Eight | Don’t Underestimate Emp
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IDC Predicts The Emergence of the DX Economy
Fri, Dec 11th 2015 11:57a   Michael Porter
Here at Perficient, there is some debate on whether Digital Transformation is a trend with a short life or whether it has a much longer life.  I believe it’s the latter.  The term may change but the root causes of the digital economy will not change.  That’s what makes this IDC Report on the Emergence of The DX Economy so interesting. (Note: thanks to Daniel Rabbit for pointing this out.) IDC predicts that the scale-up of digital business strategies will drive more than half of e
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Employee Engagement Isn’t Getting Better, Here’s Why
Thu, Dec 10th 2015 9:23a   Michael Porter
Linkedin Pulse had a great article on a recent Gallup Survey showing employee engagement improving by 2% over the past three years.  Here’s the incredible market wide statistic: only 32.1% of employees are engaged.  That means 67.9% of employees aren’t engaged. While I cannot do the entire article justice. It’s one of the more informative articles you will read, I can highlight some key points: Low Employee Engagement has a huge impact on your bottom line.  Dr. Jim Harter
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The Slow Adoption of Change Management
Fri, Dec 4th 2015 8:17a   David Chapman
In a recent Perficient webinar, The Internal Impacts of a Digital Transformation, a real-time poll was taken on the topic of whether participants and their respective organizations had a team in place responsible for Organizational Change Management (OCM)? Not surprisingly, less than one in three did. The good news is that figure is infinitely higher than it was 10-15 years ago. The bad news is that it’s still not nearly enough. Why are the figures so low? There are a couple of reasons. First,
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Change is Hard and That’s OK!
Mon, Nov 30th 2015 4:07p   David Chapman
As the title states, change is hard. Most people (yes, there are a few of you out there who love and embrace change) are resistant to anything new. A recent poll of participants during a Perficient webinar on the Internal Impacts of a Digital Transformation indicated that culture changes, process changes, and other “change management” related endeavors were the most challenging to implement within their organization. In fact, the poll results weren’t even close – the pollsters selected t
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Disney’s Streaming Service Goes Live…But Only in the UK
Mon, Nov 23rd 2015 3:03p   Sharon Suchoval
Imagine if Disney had its very own version of Netflix, complete with movies, TV shows, music and books. This little piece of Disney magic is now a reality if you live in the UK. DisneyLife is a subscription based app, where for £9.99 a month, subscribers will get access to personalized profiles for up to six family members. The app is compatible with both iOS and Android devices and includes parental controls to ensure that little eyes are only seeing what you want them to see. Movies, books
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Starbucks serves up wise words on digital transformation
Mon, Nov 2nd 2015 12:14p   David Sheets
Starbucks did not invent the coffeehouse. It only appears that way. The 44-year-old retailer and cultural touchstone that turned ordering a latte into a social statement grew fastest between 1987 and 2007, when it averaged two new stores daily. Then the Great Recession hit, people started cutting cappuccinos from their budgets as a first line of fiscal defense, and the Starbucks mermaid logo seemed destined to sink down to where other mermaids live. But a funny thing happened: it didn’t. In fa
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Importance of Marking in Business Growth & Cultural Migration
Thu, Oct 22nd 2015 10:47a   Michael Porter
I’m at the Argyle Executive CMO Forum in Atlanta. They focus on best practices in B2B marketing and have some great topics and content. This session focused on strategic marketing and cultural change.  JLL had some great success thinking strategically; Who Ray Bouley, Executive Vice President of Marketing and Communications was interviewed about changes at Jones, Lang, Lasalle (JLL) Mike Silverwright, Marketing director and president of the Atlanta region, participated. Question: What wer
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Don’t Underestimate Employees and Culture in Your Transformation
Thu, Oct 1st 2015 2:27p   Michael Porter
I’ve come to the conclusion that digital transformation is like peeling an onion. There are so many layers and pieces. You have to get a lot of pieces right including: Customer Insight Strategy: no transformation can work if your fundamental business strategy is a failure Design processes Enabling technologies (admittedly huge) Measurement Operations Culture I want to focus on the culture component. Many times I’ve been at a client and talking about what we could do to truly make a
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Customer Experience and Banking, The Need for Digital
Wed, Sep 30th 2015 7:58p   Michael Porter
I attended a great session at Dreamforce where GE Money and Webster Bank talked about their transformation.  It’s a good view into how our digital world and ever increasing expectations impact every industry. Banks must adapt or die in a digital world – Financial Times August 2015 The whole banking model is changing beneath our feet.   Banks must take the valued knowledge of a customer 30-40 years ago in a branch model and translate it to digital. What’s interesting is that for
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Cracking the Digital Code: McKinsey Survey
Tue, Sep 29th 2015 10:23a   Michael Porter
As you think about your digital transformation, it’s good take a step back and review what other companies are thinking about or doing in their quest to “go digital.” McKinsey released a survey of 987 global executives and their thoughts on this. I like both the insights in the data and McKinsey’s take on the fact that right now, it’s more hope than reality. That means many companies still have time to engage in their digital strategy. The results suggest that digi
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3 Types of Silos to Ensure Customer Experience Success
Mon, Sep 28th 2015 4:58p   Kristin Brashares
David Stallsmith, director, Perficient XD, recently wrote about organizational silos and how overemphasis on formal and informal structures can be detrimental to business. In his Are Your Silos Showing? post at our Spark blog, David points out how the digital age has brought upon new expectations from customers and how organizations must adapt in order to deliver the best possible customer service: At one time, it didn’t matter much if a company’s departments varied in how they did busin
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Creating a happy RFP
Mon, Sep 28th 2015 1:33p   David Price
Leo Tolstoy‘s book Anna Karenina, begins: Happy families are all alike; every unhappy family is unhappy in its own way. I believe that is also true with RFPs. One of my responsibilities within the Strategic Advisory Team is to respond to RFPs. I am a contributor and in some cases coordinate the responses. When coordinating, I need to understand the entire RFP and ensure that the individual sections roll up into a comprehensive response that addresses the customer’s questions. I’
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Lessons Learned from the Government’s Cloud First Strategy
Wed, Sep 16th 2015 12:08p   Eric Roch
An analysis of the U.S. Federal Government (Fed) cloud strategy and implementation progress to date is an interesting exercise given the scale of the undertaking (the Fed’s IT budget peaked at $83B in 2013) the complexity of the requirements (e.g. securing classified information), the estimated size of the cloud spend (estimated between $1.4B and $7B per year) and the implementation details (e.g. the creation of the AWS GovCloud Region). The Fed cloud strategy and adoption details are publical
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How Retailers Can Take Charge of Their Digital Transformations
Wed, Sep 9th 2015 7:38a   Kristin Brashares
Our Consumer Markets team recently launched a series on how digital transformation principles apply specifically for retailers – especially retailers who feel that their digital transformations are complete, or worse yet, not needed. In the first of five posts, Jim Hertzfeld, Perficient Practice Director, Consumer Markets, wrote about why now is the time for retailers to become “particularly deliberate about their own digital transformations.” … in the past several years, the connected c
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Why do I need a Data Lake?
Thu, Sep 3rd 2015 4:19p   Pritish Nawlakhe
A common question among clients is, “Why do I need a Data Lake? “The first step to answering this question is to understand what a Data Lake is and what it is not. According to Gartner, “Data lakes are enterprise-wide data management platforms for analyzing disparate sources of data in its native format” – Nick Heudecker. A Data Lake is a powerful architecture which has a potential to transform the business by providing a singular repository for all of the organizations data (Structure
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(New) Age Old Question: Does Customer Experience Drive Growth?
Wed, Aug 26th 2015 2:33p   Mark Polly
I’ve been really busy lately and missed a nice research report from Forrester back in July 2015.  In the report Does Customer Experience Really Drive Business Success?, analyst Harley Manning presented lots of data saying basically yes. To start with, however, Mr. Manning presented several Customer Experience (CX) leaders who have tanked recently and CX laggards who have soared. Forrester annually ranks companies in terms of overall CX, not just in terms of a company web site. Borders and
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The Segment of Me.
Tue, Aug 18th 2015 5:52p   Beth Martin
Not too long ago I was clearly targeted in an email campaign and banner ads as a 40-something, suburban mom with kids that was preparing for “back-to-school.” I was offered some pretty good deals on sneakers, backpacks and organizational products for my home. Unfortunately, this retailer couldn’t have been more wrong. I am 40-something, single, live in an urban zip code and have 0 children. They placed me smack dab into the wrong demographic profile. I didn’t feel that this retailer “k
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“Follow the Leader” and Its Role in Successful Change Management
Mon, Aug 17th 2015 10:56p   David Chapman
Last week while vacationing with my family at the beach, I came face-to-face with one of the most effective Change Management principles – people will follow the “right” people. You see, I don’t like crowds – whether it is in an airport, out at a park, or walking down a busy city street. I just don’t like them. Well, the same holds for the kitchen in the beach house! There’s nothing like trying to get to the refrigerator to get the ingredients and condiments to make sandwiches for
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Leveraging Change Champions for Successful Adoption
Tue, Aug 4th 2015 4:37p   David Chapman
Have you ever felt like you’re one person against the world? Or possibly you’ve been overwhelmed trying to turn the battleship single-handedly? If so, take comfort! You’re not alone. Change managers, those responsible for garnering user adoption and engagement for a new system, tool, platform or process, are challenged with motivating hundreds, thousands, or even tens of thousands to new ways of working. Often, the change team itself can be very small with few personal relationships with t
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The Benefits of Service-Oriented Architecture Approach for APIs
Mon, Aug 3rd 2015 1:29p   Eric Roch
Perficient’s integration practice is over 15 years old so we have been through the rise of proprietary integration brokers, the hype cycle of SOA, and the hyper growth of APIs and the rising popularity of microservices. These approaches and technologies are related with the common goal of systems interoperability and share a common lineage and evolution of technology and architecture. SOA has been successful by bringing a focus to standards-based interoperability but often had cost overruns w
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The Importance of Context in the Change Management Decision
Tue, Jul 28th 2015 3:37p   David Chapman
Context is critical for any big decision, and Change Management is no different. In fact, context is more important for Change Management decisions than many others in business today. One of the biggest struggles that Change Management practitioners face is getting the buy-in from senior leadership that Change Management efforts are worth the investment. Let’s face it – Change Management isn’t always cheap. It’s not necessarily going to be a $20,000 bolt-on to a $1,000,000 project. To co
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Digital Strategy in a Competitive World
Thu, Jul 23rd 2015 9:41a   Michael Porter
Daniel Rabbit blogged on Competitive Strategy in A Digital Age over on our Oracle Blog.  He makes a lot of great points so it’s worth a read and that’s not just because he mentions my much more famous namesake, Harvard Professor Michael Porter.  Here’s a couple thought provoking quotes Can leading players (in this case, market-leading companies) expect customer loyalty based on past results? ….. When a major shift occurred in an industry, such as the decline of a former
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Don’t Underestimate The Power of Disruption
Wed, Jul 22nd 2015 4:00p   Michael Porter
Today I received an email from Uber asking me to take an active part in Ubers now public fight with Mayor De Blasio of New York City. Anyone who knows Uber won’t be surprised at this and at the changes to the app they made for all NYC users.  There’s another trend you can see from a Bloomberg article, How Uber Took Over a City about Portland’s challenges with Uber. Yet Uber was still Uber, and it began strangling Portland. It launched just to the north, in Vancouver, Wash.
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Companies That Didn’t Update for Mobile Paying Price
Mon, Jul 20th 2015 4:23p   Michael Porter
CMO.com has an article outlining the price paid by companies who haven’t updated their sites to support mobile.   They are making reference to the fact that Google updates their algorithms to give preference to sites that support mobile vs those that don’t. Indeed, companies that weren’t ready for the so-called “Mobilegeddon” have lost up to 10% of traffic, according to ADI. “While there wasn’t a precipitous drop among non-friendly sites, the effect is pronounced over the
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Sharper Picture of Social Media Influence
Wed, Jul 15th 2015 1:53p   Michael Porter
McKinsey has a great article on recent research defining the impact social media has on consumers.  While I’ll let you go to their article and get the complete picture, I can say I was surprised that they found that 26% of purchases were influenced by social recommendations.  Keep in mind that a social recommendation counts word of mouth and the sneakernet version of social. 26% of purchases are influenced by social recommendations. (tweet this) They also found that top influencers a
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Five Social Media Skills That Move Beyond the Ninja
Wed, Jul 8th 2015 2:50p   Sharon Suchoval
There are a plethora of gurus and ninjas in the social media space, aren’t there? They are early adopters of new social platforms and they can tweet, text and snap at the same time. But does your company need a ninja? Maybe…or maybe not. It’s important to be agile and to adapt to new tools and technologies quickly, but those skills are merely the skin of the onion. There are many people that you can hire who can master skills, but when you peel away the layers, what will you fi
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API Security: Common Threats and Considerations
Wed, Jun 17th 2015 11:36p   Susheel Kumar
Common API Threats: spoofing, tampering, repudiation, denial of service, unauthorized access, confidentiality violation API Security Considerations:  Identification – Know Your Consumer The common approach to implementing this is using API keys, which are nothing but randomly generated values that will vary for each consumer. Authentication – is Consumer Authentic User-Password over SSl/TSL: the API consumer will be providing a user password to ensure their authenticity. OAu
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The Human Element of the Digital Transformation
Wed, Jun 17th 2015 11:24p   David Chapman
Technology is affording us the ability to do more with less every single day. In fact, as consumers, we’re able to do more with less, every single day, from anywhere.  In an highly electronic world, e-commerce companies are harkening us back to the old “Name That Tune” game show, priding themselves on how few clicks it will take us to complete transactions for goods and services from anywhere at any time. Such is the root of the Digital Transformation, a term that is gripping not just IT
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Dorothy in the Land of Big Data
Wed, Jun 17th 2015 11:15p   Bill Busch
Big Data is one of the enabling technologies for companies to digitally transform either their operations and/or customer  interactions.  However the open source world can be complicated, especially in the red hot Big Data arena.  There are a myriad of technologies some compete with one another, others overlap, some are complimentary, and worse of all, some technologies both compete and are complementaryary (e.g. Cassandra can stand alone or run on top of Hadoop, thus it competes and it is co
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Customer obsession: The next wave of competitive advantage
Tue, Jun 16th 2015 5:26p   Erin Moloney
Last week, I was fortunate to attend a presentation by Kyle McNabb, VP of Research Strategy at Forrester. He spoke about how empowered customers have given rise to a new era. “The device is not the problem, the problem is what we can do with the device,” he said. McNabb continued to tell the audience about how the connected consumer is impacting the way we do business. Here are my notes from the session:   Early adoption is becoming cheaper and easier Ten years ago, early adoption
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Top Three Reasons I’m Excited About the Forrester Digital Webinar
Mon, Jun 15th 2015 7:38p   Michael Porter
In just a few more days, we will host Nigel Fenwick, Vice President and Principal Analyst Digital Strategy at Forrester. We’ve been collaborating for a few months on the topics we will address and the format.  Nigel walked us through some of his answers to our questions today, and I’m pretty excited about the webinar. Here are my top three reasons why I think this discussion will be great: Nigel and Forrester have had the chance to interact with a lot of different companies regardi
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Communications – They’re Important, Too!
Wed, Jun 10th 2015 12:11p   David Chapman
In my recent blogs, I’ve been focusing on the importance of answering and communicating a project’s “why” factor.  I firmly believe that this is the single most important element for an effective Change Management program and ultimately project success. There’s more to Change Management, though, than just the why.  Two other extremely important components are the “what” (communication) and the “how” (enablement).  Let’s dive into the “what” for a few minutes. When we t
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What Are Your Most Pressing Digital Transformation Questions?
Mon, Jun 8th 2015 6:12p   Beth Martin
Next week, we will have special guest Nigel Fenwick, Vice President and Principal Analyst, Digital Business Strategy, Forrester Research, included in a live broadcast round table webinar with Perficient’s David Stallsmith, Director, Customer Experience and Digital Transformation and Michael Porter, Managing Principal, Strategic Advisers. The three will discuss the nuances between success and failure of digital transformation, and how to think about and align your transformation initiative wi
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Twitter please improve user experience
Fri, Jun 5th 2015 11:29a   Eric Roch
Billionaire venture investor and Twitter shareholder Chris Sacca recently wrote a much deliberated post and open letter to Twitter entitled What Twitter Can Be. His reason for writing this long letter was, “Twitter can be so much more than it is today.” An excerpt from his writings follows: Hundreds of millions of new users will join and stay active on Twitter, hundreds of millions of inactive users will return to Twitter, and hundreds of millions more will use Twitter from the outside if Tw
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It’s All About the Why
Fri, Jun 5th 2015 10:14a   David Chapman
How many times have you put off doing something that you should do because there was no sense of urgency, and you thought you’d just get to it later?  If you’re like me, it happens all the time.  If we take a deeper look into why we don’t take action on those things, it’s because they’re not a priority for us.  They don’t carry the immediate value than other options might, and thus, we make the trade-off decisions to do one and not the other. For me, one of those trade-off decisio
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Digital Leadership Turns into Better Business Performance
Fri, Jun 5th 2015 10:13a   Mark Polly
We’ve been talking about how digital transformation is essential to success in the future. Harvard Business Review Analytic Services and Redhat recently published a study that shows digital leaders are more likely to be successful than followers or laggards.  Here are a few key points from the study: Digital leaders are more likely to have revenue growth over 10% Profit margins for digital leaders are greater than the average Leading companies will have a CEO who understands digital oppo
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Richer, More Personalized Customer Experiences for an API Economy
Tue, Jun 2nd 2015 5:14p   Mark Polly
Open API Economy Source: Point.io At the IBM Digital Experience 2015 Conference, Ajay Kadakia with IBM talked about how the API economy is affecting legacy IT companies versus the newer cloud-based companies. The challenge is how to provide more agile, market reactive content off the legacy systems when competing against seemingly more agile, cloud based systems. Ajay talked about the digital disruption that is already underway: 90% of data has been created in the last 2 years 4x increase in cl
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IBM Digital Experience 2015: Caching Techniques
Mon, Jun 1st 2015 6:09p   Charles Mahoney
With every version of WebSphere Portal performance is always an important item.  Caching is a very important part for helping any environment improve response times. Where to cache? Client Browser Cache Network Application Backend Browser Cache Set the Cache-Control header for the response to set the max-age. This is the best performing cache due to the removal of network and application time. Static content is your best items to cache Images CSS JavaScript Portal Support Theme reso
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Digital Transformation without APIs and Data Costing Millions
Mon, Jun 1st 2015 10:30a   Eric Roch
A recent UK study sponsored by Apigee found that a digital transformation should include mobile apps, API’s and data analytics. And that companies “investing in these core digital technologies are eight times more likely to increase revenue from digital activity, this is when compared to those who are only developing apps.” The report found that those who are only delivering apps saw an increased revenue median of about £266,000, in contrast, those who are investing in all the areas saw m
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Microservices and its Benefits
Mon, Jun 1st 2015 4:58a   Susheel Kumar
Microservices are small, independent services that work together. In other words these services are small, highly decoupled and focus on doing a small task at a time. Follow The Single Responsibility Principle Resilient/Flexible – Failure in one service does not impact other services. If you have monolithic or bulky service errors in one service/module can impact other modules/functionality. High scalability – Demanding services can be deployed in multiple server to enhance perfor
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How to do API Versioning
Sun, May 31st 2015 11:20p   Susheel Kumar
1- URL based versioning Easy and very common way to version api is to include version no in api url. For e.g. http://myapi/v1.0.0 , http://myapi/v1.0.1 Easy to use and identify different version by looking URL. Over time need to maintain various urls 2- Using query param Another easy to use startegy for api versioning For e.g. http://myapi?version=1.0.0 Same url for different api version Need to add tranformation logic to route to particular version 3- Using custom HTTP header Slight advan
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Google and IoT
Sun, May 31st 2015 6:10p   Neetu Shaw
To compete with efforts by Oracle, Apple and Microsoft to create software for developers for the Internet of Things (IoT) applications, Google announced “Project Brillo” at their I/O Conference in San Francisco on May 28. In their statement, they said that, “Brillo extends the Android platform to all your connected devices, so they are easy to set up and work seamlessly with each other and your smartphone”. They also indicated that Brillo will work another new technology
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The Need for Change Management is Everywhere!
Tue, May 26th 2015 10:32a   David Chapman
I was talking to a gentleman at the pool last night as we wrapped up a great Memorial Day weekend.  He was telling me about the opening of a renovated restaurant at a private club, for which he’s overseeing the construction and has ultimate responsibility for.  This restaurant is going to be a relatively high end establishment, with both high quality food and service. He was telling me the team is pressing hard for a July 1 opening, and like anything else, he expects there will be some hiccu
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Change Management – The soft side of projects? Not so fast!
Thu, May 21st 2015 9:46p   David Chapman
How often do you hear Change Management referred to as “the soft side of the project?” Maybe you’ve even done it yourself.  Just last week, I was at a client site, describing what I do to a client employee, and the response from the client was, “Oh, you deal with people – the soft stuff.” I’d like to take a moment and challenge that assumption. All projects should have a target return on investment (ROI), which is the benefit we hope to achieve by performing the project.  As Tim
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How Not to Lose a Job Before Starting
Thu, May 21st 2015 9:31p   David Price
At Perficient, generally and specifically here on the digital transformation blog, we spend a lot of time discussing change: how companies want to change, how they need to change. How eCommerce and marketing are changing the relationship between consumers and company. We provide examples on what executives need to do to change their relationships with customers. The changing relationship of customers with other customers are themes. Today, I thought we would discuss another aspect of the change:
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What is Service Virtualization and why we need it ?
Tue, May 12th 2015 10:15a   Susheel Kumar
Service Virtualization emulates the behavior and data of dependent systems such a way that represents the dependent system without any constraints, thus allowing software to be developed and delivered faster, with lower costs and higher reliability. Before Virtualization: After Virtualization: Constraints which affect development and testing at various SDLC phases: Dependent component/services still not completed Dependent component/services not available due to maintenance or system issu
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Private APIs Vs Public APIs
Tue, May 12th 2015 10:15a   Susheel Kumar
Private APIs : APIs which are used within organization to build apps. Apps built on private APIs can be used inside organization or released to public using various channels like company site, app store. Partners can use private APIs to build apps. Private APIs enable faster business integration with partners. Avoid dependency on external APIs and apps, For e.g. public API is discontinued. Public APIs: Expanding reach across various platform and devices. Increased brand value. Creativity has
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Enterprise Architecture Models for Digital Transformation
Mon, May 11th 2015 11:43a   Eric Roch
Enterprise Architects learned long ago the benefits of describing architecture in different perspectives or views. John Zachman, gave us a structured way of viewing and defining an enterprise architecture in the 80s. But in many companies enterprise architecture (EA) has evolved to technologists that set architecture standards often without much insight into corporate objectives. The goals of EA are to define the architecture of the enterprise and guide the organization to create the business st
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Cramming vs. Learning – It Still Matters
Mon, May 11th 2015 11:10a   David Chapman
Did you ever cram when you were in college?  If you’re like me, you did, and probably on more than one occasion.  There was that big test looming, and well frankly, you just waited a little too late to get started preparing for it.  The night before the exam, you’d spend most of the light stuffing concept after concept, and fact after fact, into your brain, grab a few hours of sleep, maybe a cup of coffee, and then head to your class where you’d regurgitate all that you could remember f
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Top 10 reasons why you need API
Tue, May 5th 2015 10:45a   Susheel Kumar
1. First Things First, Not having an API today is like not having a website in the 90’s. 2. Spread Your Wings, reach more channels and devices that you can imagine. 3. You need it because you competitor have it. 4. Collaborate with you Partners more closely than ever. 5. New revenue opportunity as you build product(API) out of existing business functionality. 6. Grow customer loyalty and meet customer expectation. 7. Enhance company value and brand name. 8. Access any time and anywhere. 9. In




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