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Latest 7 Posts
Drug or Drug Device Portals
Thu, Oct 23rd 2014 77
IBM, Microsoft to Let Each Other Use More Software in The Cloud
Wed, Oct 22nd 2014 123
Dreamforce: Community Cloud for Healthcare
Tue, Oct 14th 2014 76
Salesforce Community Cloud Roadmap for 2015
Tue, Oct 14th 2014 88
Successful Partner Communities with Salesforce
Tue, Oct 14th 2014 88
Creating Customer Happiness with Salesforce Communities
Mon, Oct 13th 2014 92
Content Marketing is Inherently Flawed?
Fri, Oct 10th 2014 85
Top 10
IBM Digital Experience v8.5 – What’s Been Removed or Deprecated
Mon, May 12th 2014 1288
Official Sitecore Training – Recommendations on Who, What & When
Sun, Dec 23rd 2012 778
Perficient discusses Salesforce Communities
Mon, Jun 9th 2014 364
Adobe Summit: The Convergence of Search and Social
Thu, Mar 27th 2014 314
Adobe Summit: Top new features in Adobe Experience Manager WCM
Wed, Mar 26th 2014 308
Gartner Magic Quadrant for Horizontal Portals 2013
Wed, Sep 25th 2013 294
Are Portals Really Dead?
Mon, Jun 30th 2014 288
WebSphere Portal and UI Myths and Facts
Wed, Jul 30th 2014 288
Google: Reasons Why Nobody Uses Your App, Your Site, Your…
Thu, Jul 17th 2014 276
Hilton Changes The Game, Mobile Enables It
Tue, Jul 29th 2014 270


Portal Solutions Blog
 
Blog Title Perficient Portals and Social Business
Blog Description Portal and Social Collaboration
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Recent Blog Posts
77


Drug or Drug Device Portals
Thu, Oct 23rd 2014 10:12a   Michael Porter
Eugene Sefanov has a nice post on the value of a patient portal for those who use a specialty drug or drug device.  He goes into some detail on the possible use cases with that kind of portal.  I like the approach  he takes.  Just being prescribed a drug doesn’t mean you are going to get the right outcome.  Anything you can do to ensure the patient has all the support he or she needs will improve that outcome. An effective way to provide patient support is through a portal that is sp [read] Keywords: collaboration application mobile
123


IBM, Microsoft to Let Each Other Use More Software in The Cloud
Wed, Oct 22nd 2014 8:14p   Michael Porter
Interesting news came today.  Two software behemoths and sometime fierce competitors have decided that co-opetition may be the best model.  IBM and Microsoft today announced a partnership making it easier for cloud customers to access each other’s software. The News IBM cloud users will be able to get Microsoft products like Windows Server and SQL Server, while customers of Microsoft’s Azure service can use IBM’s WebSphere Liberty and DB2, the companies said today in a statement. Cl [read] Keywords: ibm db2 enterprise google java linux microsoft office oracle server sql virtualization websphere
76


Dreamforce: Community Cloud for Healthcare
Tue, Oct 14th 2014 10:15p   Mark Polly
All this week I’m at Dreamforce, the annual Salesforce conference.  Salesforce has come a long way with their platform and they’ve recently introduced Community Cloud.  Community Cloud is an evolution of their portal product and includes many features that we see in other enterprise-class, horizontal portals. We are seeing a lot of interest in portals from our healthcare clients.  At Dreamforce, I attended a session on using Salesforce Community Cloud in healthcare.  I blogged [read] Keywords: community enterprise
88


Salesforce Community Cloud Roadmap for 2015
Tue, Oct 14th 2014 2:15p   Mark Polly
Salesforce Community Cloud can be used for a variety of applications, including sales communities, customer self-service, marketing campaign management, or anywhere you need portal, content and social combined into one experience. At Dreamforce 2014, Salesforce has been having a lot of sessions related to communities and I’ve seen a lot of communities focused on partners.  That is if you are company that has sales partners, dealers, etc. a partner community would be relevant to you.   Th [read] Keywords: application applications community facebook linkedin mobile networking profile twitter
88


Successful Partner Communities with Salesforce
Tue, Oct 14th 2014 12:18p   Mark Polly
Zero Motorcycles needed a way to consolidate multiple partner facing systems into a simplified user interface, track sales and monitor participation programs and automate workflows. As we’ve seen from other customers, partners had to login to multiple systems.  Using Community Cloud, Zero was able to provide one interface for the partners to login into and get information and process leads and improve sales. Zero’s original model was B2C, thinking that consumers would order electri [read] Keywords: collaboration community exchange exchange interface mobile
92


Creating Customer Happiness with Salesforce Communities
Mon, Oct 13th 2014 3:12p   Mark Polly
Community Cloud is Salesforce’s newest and fastest growing cloud (until tomorrow).  IDC has seen a huge jump in using social media to communicate with customers and respond to customer inquiries.  The top 3 technologies that are planned to be used include discussion forums, public social networks, and online communities, which is where Community Cloud comes in. Constant Contact Constant Contact, an all-in-one marketing platform, has over 600,000 small business customers. Constant Contact us [read] Keywords: administration collaboration community
85


Content Marketing is Inherently Flawed?
Fri, Oct 10th 2014 11:12a   Michael Porter
In the past week I’ve either read or listened to two heads of global marketing for two well known brands.  Both had a similar story with different sides of the same coin.  Both had a message that dealt with Marketers having to forget about telling their brand story and go with what customers want to hear.  The first was a session about leveraging social data with Michelle Lapierre who is the Sr. Director of Customer Experience at Marriott Rewards. The second is an article at cmo.com dis [read] Keywords: facebook linkedin oracle twitter
138


Why Do Contextual Ads Fail
Tue, Oct 7th 2014 3:12p   Michael Porter
I’ve blogged about the personalization failure before.  Now it looks like others are catching on to the ultimate failure on their part………… even as they harvest huge amounts of private information about us.  This article in ComputerWorld outlines the issues.  The author Mike Elgan hits the topic of privacy quickly and never lets it go: Companies like Google, Facebook and Amazon violate our privacy in order to show us relevant ads. So why do their ads miss the mar [read] Keywords: facebook google




173


Gartner Magic Quadrant for Horizontal Portals 2014: Seeing Shifts
Mon, Oct 6th 2014 8:13a   Mark Polly
Gartner has released its Magic Quadrant for Horizontal Portals 2014 and it contains some interesting surprises.  For the first time in several years, Gartner has moved IBM and Liferay ahead of the other vendors in both vision and execution ability. Gartner Magic Quadrant Horizontal Portals 2014 The leaders for 2014 are still the same leaders as in 2013 and 2012.  For the past few years IBM, Microsoft and Oracle have been clustered near each other in the Leader’s quadrant, with Liferay an [read] Keywords: ibm application enterprise microsoft oracle sap server sharepoint
105


A Day in the Life of a Social Media Manager
Mon, Sep 29th 2014 11:11a   Mark Polly
In the BufferSocial blog, Kevan Lee posted an article for Social Media Managers.  The post takes a look a “typical” social media manager’s day and breaks down that day into many different activities, represented in the info graphic here.    Mr. Lee also provides several different views on how other people spend their days managing social media.  One person, Finola Howard, manages to compress all her daily activities into just one hour per day. Her tasks include: Use Socia [read] Keywords: connections ibm networking twitter
175


How to Implement Lighter Weight Portals, Part 3: Knockout Portlet
Thu, Sep 18th 2014 5:15p   Mark Polly
In this series, I’m showing how Portals don’t have to be heavyweight.  In Part 1, I wrote about how to make the infrastructure lighter by using cloud or IBM’s Pure System.  In Part 2, I introduced the concept of using IBM’s Web Content Manager system to build very simple portlets. Now in this final installment, I am going to extend the concepts introduced in Part 2 to show how we can build more complex portlets, but still keep everything lightweight.  To review quickly [read] Keywords: ibm application css dojo interface java javascript network portlet widget
130


How to Implement Lighter Weight Portals, Part 2: Portlets
Tue, Sep 16th 2014 12:11p   Mark Polly
In part 1 of this series, How to Implement Lighter Weight Portals, I talked wrote about the infrastructure and installation aspects of Portals. To make the tasks of managing and installing portals, I recommended cloud solutions and for IBM, their PureApplication system both in the cloud and on-premise. In Part 2, I turn my attention to applications and how to make task of developing portal applications more lightweight. The goal of a portal is to combine applications and content at the glass fo [read] Keywords: admin ibm application applications interface java javascript portlet websphere websphere portal xml
215


Using Mapping to Show Up-to-Date Content
Thu, Sep 4th 2014 11:12a   Michael Porter
Sometimes I’m amazed with what some of our developers do.  I’ve seen so many examples of code just thrown together. I’ve seen that code produce infinite loops, slow down load time by a factor of 10, and take down servers.  So when I see an example of someone thinking through how to efficiently create code, I’m amazed.  Anyway, Parshva Vora, a Sitecore developer here at Perficient, just blogged on how you can use mapping to create agile code and more efficiently get at [read] Keywords: database microsoft
157


How to Implement Lighter Weight Portals
Wed, Sep 3rd 2014 9:11a   Mark Polly
One of the complaints we often hear about horizontal portal systems is they are complicated and feel “heavy”. What makes a system feel heavy and how can we lighten the load? In a typical portal application we have to integrate multiple applications, content and document management systems, security, search, personalization, page management, etc, etc. is it any wonder why a portal would feel heavy when you try to bolt together all these systems? Some vendors have taken the approach th [read] Keywords: ibm application applications database db2 development portlet security server websphere websphere portal
133


Why Patient Portals Remain Healthcare’s Enigma
Wed, Sep 3rd 2014 9:11a   Michael Porter
CIO.com has an interesting article about why patient portals just aren’t popular.  I think the author, Brian Eastwood, gets some things right but also misses some key reasons or challenges.  Here’s what he got right. Adoption just isn’t very high. No one is using the patient portals that are out there. Doctors don’t use portals………….and they don’t have patients who use portals.  In other words, if a medical provider still thinks the best w [read] Keywords: applications office security server
224


Forrester Digital Experience Wave
Wed, Jul 30th 2014 3:12p   Mark Polly
Last week Forrester published their first Wave on Digital Experience Platforms.   I was at the IBM Digital Experience Conference and it sounded like IBM was expecting good news from Forrester in this wave.   In fact, Stephen Powers from Forrester was the Keynote speaker at the conference and one of the principal authors of the Wave.   Much to every one’s surprise, the Wave came out with nobody listed as a Leader.  Adobe, hybris (SAP), IBM and Sitecore came out as the Strong Performers [read] Keywords: ibm development sap
288


WebSphere Portal and UI Myths and Facts
Wed, Jul 30th 2014 12:12p   Michael Porter
I don’t know how I missed it but Harish Bhavinachikar has a nice post on what you can do with modern UI tools in WebSphere Portal.  It’s on our Spark Blog but addresses something that keeps coming up again and again.  Frankly, the front-end tools have changed considerably in the last couple years.  Modern UI tools / frameworks like AngularJS, Bootstrap, JQuery, and a host of others make it easier to manage the UI and to further enforce separation of the front-end from the back-end [read] Keywords: ibm css javascript mobile portlet websphere websphere portal
186


Google Search With Sales Force
Wed, Jul 30th 2014 9:12a   Michael Porter
Brendan Callum, a director and whiz extraordinaire in our Salesforce practice, has a video out about what they did with Google Search and Salesforce. The video doesn’t go into a lot of detail but I find it extremely interesting that an appliance (older trend) searches the cloud (ongoing trend) in a secure fashion.  Of course, why do you need detail when someone developed a connector for it and all you have to do it buy, install, and go. [read] Keywords: google
195


Migrating Web Content Using Kapow (Part 3)
Wed, Jul 30th 2014 9:12a   Michael Porter
I’ve blogged about this before with Candace’s Part 1 and Part 2. She just published Part 3 in the series.  Here she focuses on what to do once you’ve extracted and transformed the content.  In other words, getting that web content into the target system. In this case it’s Sitecore, a popular .NET based WCM.  I think it’s great Candace took the time to walk through a step by step approach to this.  Go to her post for the full set of steps and details. Once data [read] Keywords: database microsoft
270


Hilton Changes The Game, Mobile Enables It
Tue, Jul 29th 2014 10:12a   Michael Porter
Hilton announced on their web site that they plan to change the game when it comes to the guest experience at their hotels.  While the press release doesn’t state the investment, the Wall Street Journal quotes it at $550 million.  But what’s really cool is that the smart phone will become: Your room key: bypass the line and head straight to your room The way to choose your room: choose your room from a map of the hotel Special requests: get upgrade, ask for amenities, etc. At fir [read] Keywords: application integration mobile
172


Enterprise Collaboration and Digital Transformation
Tue, Jul 29th 2014 9:12a   Michael Porter
@lizasisler pointed me to an interesting article on CIO.com about the need for digital transformation and how you get there. The answer is of course that you need to break down silos and enterprise collaboration tools will help……. along with cultural change and executive support.  See my deeper color commentary over at Perficient’s Microsoft Blog. What Executive roles champion and support digital transformation? [read] Keywords: collaboration enterprise microsoft
234


IBM Portlets Running on Liberty Profile on IBM Bluemix
Wed, Jul 23rd 2014 11:12a   Mark Polly
You may not have heard of the Liberty Profile, unless you are interested in running WebSphere Application Server in a cloud environment like BlueMix.  Saurabh Agarwal and Jaspreet Singh presented this session at the IBM Digital Experience Conference. What is this Liberty Profile? Liberty is a lightweight WebSphere Application Server that is already embedded in IBM Bluemix which runs on Softlayer.  By lightweight, I mean that the install of the server is fast, startup is fast, and it is optimiz [read] Keywords: ibm application database development dojo eclipse interface portlet profile security server websphere websphere portal xml
189


Why Social Needs to be Part of Your Portal
Wed, Jul 23rd 2014 11:12a   Glenn Kline
IBM’s 2014 Digital Experience Conference started Wednesday off with a great session by Mac Guidera, Social Workforce Strategist from IBM, titled “Why Social Needs to be Part of Your Portal.”  The session was very insightful blending a mix of statistics, trends, best practices and insightful thoughts. Social Business Patterns Patterns represent modernized processes with dynamic, repeatable and measurable “people interactions” created by building social into work and [read] Keywords: collaboration connections ibm applications mac mobile websphere websphere portal
200


Consumer Engagement at Florida Blue with IBM Digital Experience
Tue, Jul 22nd 2014 5:13p   Mark Polly
Glenn Kline of Perficient and Phani Kanakala from Florida Blue presented a case study of how Florida Blue, Florida’s largest healthcare payer, uses IBM Digital Experience to engage consumers.  Florida Blue’s mission is “To improve the health and well-being of Floridians and their communities”.  This really is a good reason to engage customers. Florida Blue has been using IBM Digital Experience platforms since 2008.  Every year Florida Blue added new features and new si [read] Keywords: agent ibm application applications mobile properties server websphere websphere portal
173


IBM Digital Experience in the Cloud: New Options and Capabilities
Tue, Jul 22nd 2014 4:12p   Mark Polly
Tony Higham and Paul Kelsey spoke about deploying IBM Digital Experience on both an on-premise and public cloud.  There are 5 properties of the cloud generally recognized in the market.  IBM is fully supporting each of theses properties: On-demand & Self Service – its there when you need it Broad Network Access – a global network with fast access from any device Resource Pooling – customers share computing resources at some level.  IBM is not really embracing shared har [read] Keywords: ibm application database network properties security websphere websphere portal
162


Integrating IBM Digital Experience and Microsoft SharePoint
Tue, Jul 22nd 2014 12:12p   Mark Polly
Jason Cornell spoke at the IBM Digital Experience Conference about how well IBM Digital Experience software integrates with SharePoint. When IBM talks about integration with SharePoint, its usually how to display SharePoint content or apps within WebSphere Portal. There are a bunch of ways that IBM has enabled out-of-the-box integration with SharePoint: IBM has Web Application Bridge to pull in SharePoint sites, libraries, lists, wikis, blogs, announcements and so on.  The Bridge displays cont [read] Keywords: calendaring ibm ldd lotus application applications exchange exchange integration microsoft portlet sharepoint sql websphere websphere portal wiki
151


IBM Digital Experience Conf: Developing Portlets Using JQuery
Tue, Jul 22nd 2014 10:12a   Glenn Kline
jQuery is one of the most pervasive scripting libraries in use today. The session “Developing Portlets Using Javascript and JQuery for Engaging Digital Experiences” by Stephan Hesmer, Web 2.0 Architect, IBM and  Jaspreet Singh, Rational Tools Architect, IBM provided good insight as to how to leverage jQuery in IBM WebSphere Portal. First, a couple of key statistics to indicate why this is important and cannot be ignored: 57.5% of websites use jQuery. jQuery has a 93% marketshare. [read] Keywords: ibm ajax application applications css dojo java javascript mobile portlet properties web 2.0 websphere websphere portal widgets
141


IBM Digital Experience Conf: Marketing Integration
Mon, Jul 21st 2014 5:12p   Mark Polly
Rob Enright, a Digital Experience Strategist with IBM spoke about integrating Marketing Management with IBM Digital Experiences.  Customer expectations are soaring, yet it takes time to build your digital experience to keep up or even get ahead of those expectations. Here are several themes IBM is focusing on: “Insight to Action” with a few clicks – this will require more and more automation of the Manage omni-channel campaigns that are coordinated across the channel.  This [read] Keywords: ibm integration portlet
154


IBM Digital Experience Conf: IBM Web Content Manager Patterns
Mon, Jul 21st 2014 1:13p   Mark Polly
Eric Morentin and Nick Baldwin spoke about WCM Patterns that should be used in content management development in IBM Digital Experience.  Patterns of course are a “canned” way or even best practice for implementing solutions.  There are four themes of patterns they talked about: Better content / component model There are different types of content and Content Manager build a content page by pulling various types of content.  Types can include things like slide shows, lists, bloc [read] Keywords: ibm best practice css development javascript
181


IBM XGX – What’s New in WebSphere Portal and IBM WCM 8.5
Mon, Jul 21st 2014 1:13p   Glenn Kline
Rob Will, chief architect for WebSphere Portal, once again gave a great presentation at IBM’s Digital Experience Conference 2014.  The focus was on the new capabilities delivered in the last year. The focus of the digital experience suite has been to provide a framework with tools and services to be able to deliver a great digital experience.  The focus has shifted from IT building the solutions to the line of business being able to own and deliver content and services themselves.  The [read] Keywords: connections ibm ajax application applications css development dojo mac mobile portlet profile security server websphere websphere portal
127


IBM Digital Experience Conf 2014: Stephen Power’s View
Mon, Jul 21st 2014 11:12a   Mark Polly
Forrester’s Stephen Power spoke about transforming digital strategy. Stephen is Vice President at Forrester and covers the Digital Experience market.  He started by talking about the age of the customer and how we got to this point (customer centricity per Gary Dolsen).  Preceding the age of the customer was Age of Manufacturing, Age of Distribution and the Age of iInformation.  Starting in 2010, he suggests that the Age of Customer started. Complexity is increasing in the Age of the Cu [read] Keywords: ibm
140


IBM Digital Experience 2014: Opening Session with Doug Geiger
Mon, Jul 21st 2014 10:13a   Mark Polly
Doug Geiger is IBM’s VP for Development for Digital Experience.  He talks about the new features available in IBM Digital Experience 8.5: New Authoring toolbar to make content creation easier BrightCove integration to publish steaming video to the BrightCove distribution network Multi-channel delivery with IBM Worklight – everything is multi-channel out of the box Portlet development now is easier by allowing non-java developers to create rich portlets using: Digital Data Connect [read] Keywords: collaboration ibm application development integration java javascript network portlet
159


IBM Digital Experience Conference 2014: Opening with Gary Dolsen
Mon, Jul 21st 2014 10:13a   Mark Polly
IBM’s Digital Experience Conference got underway today in Anaheim.  For those that have followed IBM WebSphere Portal in the past, Digital Experience is a really set of individual point products that include WebSphere Portal, Web Content Manager, Forms, etc. If you have really, really followed IBM’s portal you will probably know Larry Bowden as the long-time leader and builder of the IBM WebSphere Portal brand.  Larry has recently retired from IBM and Gary Dolsen has taken over th [read] Keywords: ibm mobile websphere websphere portal
192


Option to Migrate Web Content Sites
Thu, Jul 17th 2014 4:15p   Michael Porter
It’s a never-ending request for anyone who does web content management project……. how do you get the content from your old site to your new site.  At first, we did it all by hand. Then we tried a couple vendors who wrote connectors to pull content from source CMS’.  Neither worked all that well for anything over 7,000 artifacts.  Lately we’ve had some luck with Kapow.  Candace Hoeksema has a nice series going on over in our Microsoft Blog about how you make it w [read] Keywords: ibm database development interface microsoft server sql
145


Now You Can Buy Bus Tickets With An App
Thu, Jul 17th 2014 4:15p   Michael Porter
You can file this under slightly self-serving.  Android Police has a short article on the Bolt Bus app (also available on iOS). It’s highly rated and fairly useful.  Why self-serving you ask?  Well, Perficient developed it for the client.  My twin brother Tim Porter was the manager of that project. Customers can now get their confirmation number and board a bus without having to get their hands on a computer beforehand. The app contains the features found on the website, including sea [read] Keywords: apple linkedin profile widget
276


Google: Reasons Why Nobody Uses Your App, Your Site, Your…
Thu, Jul 17th 2014 10:12a   Mark Polly
I came across the article Google: Reasons Why Nobody Uses Your App in my favorite iPhone app Zite.  The article is about a presentation given by Tomer Sharon, a user researcher at Google, at Google’s I/O Conference. I embedded the video here for you to view. Tomer identifies reasons why nobody uses your app.  I want to extend this to your web site, your portal, or whatever because these six reasons apply beyond an app. I’ll summarize the reasons below, but there were two reas [read] Keywords: apple consulting google iphone
126


Are you going to IBM’s Digital Experience Conference?
Wed, Jul 16th 2014 10:11a   Mark Polly
Next week (July 21, 2014), IBM’s yearly Digital Experience Conference will be in full swing.  In the past this conference has been called “Exceptional Web Experience” and “Portal” conference and the new name reflects not only the market changes taking place, but also IBM’s approach to the market.  The market is no longer a “Portal” market or even just a “Web” market.  I think that “Digital” explains that we are focused on [read] Keywords: collaboration connections ibm mobile websphere websphere portal
206


Digital Tipping Point: McKinsey Releases Survey
Mon, Jun 30th 2014 8:15p   Michael Porter
Mckinsey released their digital survey and it’s chock full of information.  They note that this years survey focuses on digital spend and how companies organize themselves.  Not surprisingly, most companies are investing in digital to build a competitive advantage or to grow a business. Strategic objectives to digital investment There’s a lot more information in their survey including strategic priorities within the business. It’s worth a good 15 m [read] Keywords:
193


The Changing Nature of Search
Mon, Jun 30th 2014 8:12a   Michael Porter
CMSWire has a thought provoking article about the “Changing Nature of Search” The author Gerry McGovern notes that search changes over time and changes based on our behavior with applications and sites.  Once we find a site to apply to a specific task like cheap airfare, then we stop hitting Google or Bing for example.  But most intriguing was the relationship in how you modify your site based on insight gained from search analytics. The BBC intranet used to analyze its top search [read] Keywords: notes applications google twitter
288


Are Portals Really Dead?
Mon, Jun 30th 2014 6:11a   Michael Porter
So lately I’ve been seeing a new class of web site that leans more towards custom development than a horizontal portal.   The factors influencing  a custom development approach mainly fall into the proliferation of Web/RESTful services and better front end tooling in AngularJS, Bootstrap, and similar items.  Both Forrester and Gartner have labeled horizontal portals dead although not as explicitly as I just stated.  With continuing evolution of best practices, we have to question the p [read] Keywords: ibm applications development integration microsoft mobile networking portlet
202


Upcoming Webinar: Advanced Content Targeting
Mon, Jun 16th 2014 12:12p   Robert Sumner
Next week, on June 26 at 1 pm CDT, the team and I will be presenting a free webinar on Advanced Content Targeting using Adobe Experience Manager.  Below is a description of the webinar and a link to register.  We’ll be demonstrating a new technique for managing content and targeting website visitors within AEM. I encourage everyone to attend. Meeting Information: As online resources become more essential to reaching customers, organizations are looking for creative and effective ways [read] Keywords: interface
163


Myths and Facts About WebSphere Portal UI on our Spark Blog
Fri, Jun 13th 2014 7:12a   Mark Polly
I missed the following post on Perficient’s Spark Blog, but it is a good read for anybody connected to WebSphere Portal.  Older versions of portal had a reputation of not working with the latest advances in user interface tools and techniques, such as responsive design, jQuery, etc.  Starting with v7 and really taking off in v8, IBM has enabled WebSphere Portal to work with all the latest UI advancements. In this post - Myths and Facts- WebSphere Portal and UI - Harish Bhavanichikar i [read] Keywords: ibm interface javascript websphere websphere portal
158


Why Will Your Health Portal Company Succeed?
Thu, Jun 12th 2014 9:12a   Mark Polly
I came across the following article at Forbes.com: If Google Health Failed, Why Will Your Health Company Succeed? The first thing that caught my attention was the premise of the headline: Google is big, smart and has a lot of resources. If they can’t get a health portal right who can? I immediately thought, “Well lots of big, smart and resourceful companies attempt new ventures and fail miserably.”  Often times it requires agility, freedom from past investments and timing th [read] Keywords: database google office
364


Perficient discusses Salesforce Communities
Mon, Jun 9th 2014 5:15p   Brendon Jones
Brendan Callum of Perficient’s Salesforce.com practice introduces Salesforce Communities and how clients can gain business value by injecting mobile and social features securely into their business processes. Communities go beyond portals by adding social collaboration, extensive branding, customization, and mobile access while retaining both enterprise security and tight integration with business processes. Salesforce provides two general types of communities that can be used for a broa [read] Keywords: collaboration community enterprise integration mobile security
148


Upcoming Webinar: Going Mobile with Your Liferay Portal
Fri, Jun 6th 2014 10:15a   Mark Polly
Next week, on June 12 at 1 pm CDT, I will be presenting a free webinar on Going Mobile with Liferay Portal.  Below is a description of the webinar and a link to register.  If you have Liferay Portal or are considering it, you will want to see what are your options for making sure that your mobile experience is a pleasant one. Going Mobile with Your Liferay Portal Mobile technology is expanding, and many marketing and IT organizations are working to catch up with their customers’ mobile dema [read] Keywords: development mobile
179


Marketers Need to Move Beyond One-hit Wonders
Fri, Jun 6th 2014 8:16a   Michael Porter
CMO.com had an article on a speech given by David Edelman, Principal at McKinsey.  I loved the premise of the article.  If a marketer relies too much on one-off marketing efforts, they will be left in the dust of their competitors.  Rather than focus on the negative, David chose to give positive examples. But before getting into that, let me highlight something we’ve been doing in our interactions with Marketers on the same subject. Illustrates decreasing value of one hit wonders In t [read] Keywords: community enterprise mobile network networking
145


Digital business models and the E2E economy
Wed, Jun 4th 2014 12:15p   Brendon Jones
IBM has a intro explainer video on Digital Disruption. This is also something the analyst firm Forrester is covering. The short video succinctly explains the key ongoing processes of digital disruption and transformation, as we move from an “individual-centered economy” to an “everyone to everyone” economy. The key disruptive technologies are of course: social media, mobility, analytics, cloud [read] Keywords: ibm
139


Is Social Risk and Compliance on your radar?
Fri, May 30th 2014 10:12a   Brendon Jones
In the emerging “Social Risk and Compliance” space, Actiance Socialite and Hearsay Social where rated leaders in a recent Forrester report. SRC solutions “help organizations enable companywide use of social media while providing the necessary controls and oversight to mitigate associated risks and enforce compliance.” What do SRC solutions offer? Capabilities to monitor, moderate, and enforce controls across hundreds of social accounts. Embedded workflow to automate [read] Keywords: archiving
117


Save $$$, increase efficiency: Use Config Wizard in WPS v8.5
Thu, May 29th 2014 7:11a   Shyam Sunter
If you are anything like me – you have probably ignored the Configuration Wizard capability in WebSphere Portal since it was first introduced in v6.x. It was a feature with much promise … yet it was pretty much unusable in most real-world installation scenarios. Over the years IBM made great strides to simplify base WebSphere Portal installation. However, I always felt that running the configuration tasks (database transfer, enabling security, etc.) was still for an experienced po [read] Keywords: administration ibm aix application database development facebook properties security server twitter websphere websphere portal xml
169


WebSphere Portal v8.5 First Look: Install
Wed, May 28th 2014 9:12a   Shyam Sunter
IBM announced the release of IBM Digital Experience Suite 8.5 on earlier this month. Today, I had the chance to download the software images from and I am writing this as I install WebSphere Portal v8.5 Extend edition on Windows 7 OS. I went ahead with the Extend edition because I wanted to get a hold of all the features that WP has to offer.  Downloading the Installables IBM made it easy for me to search for WebSphere Portal v8.5 installables and find all relevant e-Assemblies. The only t [read] Keywords: ibm db2 facebook java server twitter websphere websphere portal
102


Lessons Learned from Cisco Pulling The Plug on Quad
Tue, May 27th 2014 6:12a   Michael Porter
Kashyap Kompella has a short but really good article on the Lessons Learned from Cisco Pulling the Plug on Quad.  I’ve followed Cisco’s Quad / Webex Social for a while and even had the chance to see a demo while working at a client.  I was impressed by their vision of integration portal, social, and messaging.  I like what they did to bring it all together.  However, they were never compelling enough to create a long term product.  Kashyap has a couple lessons learned: Choose a [read] Keywords: ibm integration microsoft oracle
122


McKinsey’s Seven Habits of Highly Effective Digital Enterprises
Thu, May 22nd 2014 2:11p   Brendon Jones
McKinsey & Company says companies “must stop experimenting with digital and commit to transforming themselves into full digital businesses.” They offer insights into the seven habits that successful digital enterprises share. I’ll summarize them here: Be unreasonably aspirational. Make someone accountable at the board level; create a stretch vision; measure digital value, not digital interactions. Acquire new capabilities. Buy scarce talent en-mass; hire for digital [read] Keywords: enterprise integration
102


IBM produces a preview video of Connections Next
Wed, May 21st 2014 1:11p   Brendon Jones
Social and cloud technologies are connecting us to more people and information than we ever could have imagined. The challenge is to get the right information from the right sources in the right context at the right time. IBM’s cloud collaboration platform helps you collaborate with extended networks, focus on the relevant and filter out the rest. There is a lot of excitement around this update, as from the video it appears as though people are placed at the center of collaboration. Have a [read] Keywords: collaboration connections ibm
126


7 Most Annoying Ad Tech Buzzwords
Fri, May 16th 2014 10:14a   Michael Porter
CMO.com has a new article on marketing buzzwords by Ben Plomion. I found it funny as I continue to delve into the marketers world from a pure portal and web content world. I thought techies were full of acronyms and buzz words but the marketing folks put us to shame. Here’s Ben’s List: Proprietary Cross Device Artificial Intelligence Transparency Omnichannel – OK, I’m guilty of overusing this one. Native PGNMA – you have to go to the article to see what this one me [read] Keywords:
106


Customer Analytics with IBM Tealeaf
Wed, May 14th 2014 12:16p   Brendon Jones
At the IBM Smarter Commerce Global Summit 2014, Ken Bisconti, IBM’s Business Leader for IBM Customer Analytics (formerly known as Tealeaf), spoke about continuous customer engagement and he focused on three themes: Lifetime of customer journeys Cultural / organizational challenges Customer experience and analytics channels x technologies x individuals x data x LOB = vast amount of patchy data or view of the customer how do you view the customer marketing : opinions, preferences, n [read] Keywords: agent ibm email mobile xml
112


IBM Marketing technology and Merchandisers
Wed, May 14th 2014 11:12a   Brendon Jones
This week I’m at the IBM Smarter Commerce Global Summit 2014. The opening ceremony was fairly lackluster, and offers of back stages passes to the Bare Naked Ladies (a Canadian rock band) was met with lukewarm response from the audience of hard-nosed retailers, marketeers, and technology professionals. Jay Baer did a great job as Master of Ceremonies, and I’ll point out here that he also gave the titled keynote covering marketing technology. In real-life he runs a marketing advisory [read] Keywords: collaboration ibm development email enterprise exchange exchange integration mobile password wifi
109


IBM ExperienceOne comes to the fore
Tue, May 13th 2014 8:12a   Brendon Jones
At IBM Smarter Commerce in Tampa, Florida, IBM VP Robert LeBlanc announced ExperienceOne, a a portfolio of cloud-based and on premise solutions to help users make moments matter by combining marketing, sales and services capabilities. Essentially this offering combines: WebSphere Commerce IBM Enterprise Marketing Management IBM Customer Experience Suite (part of the IBM Digital Experience offering) IBM also announced an academic initiative to bring commerce skills to the classroom so students [read] Keywords: collaboration ibm enterprise google websphere
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IBM Digital Experience v8.5 – What’s Been Removed or Deprecated
Mon, May 12th 2014 8:13a   Mark Polly
Last week IBM announced v8.5 for their Digital Experience system.  This has been known in the past as WebSphere Portal, but with all the additions to the platform over the years, its become much more than just a portal.  My colleague Brendon Jones listed a few of the new features included in v8.5.  Its often interesting to see what has been removed from the platform, so lets take a look at what IBM has removed or deprecated in this version: Unsupported Features and Theme Changes: Web Clipper [read] Keywords: ibm rich text application applications database portlet sap websphere websphere portal widgets
108


What is the answer – structure or search
Sat, May 10th 2014 9:12p   Brendon Jones
Earlier this week, Gartner hosted a debate to determine whether structure or search are more important to organizations data needs. Some insights I wanted to share with you from this debate are: Gavin Tay from Singapore – Structure Hans Galler Kuller from Germany – Search End-users want the Google search experience inside their organizations. Search is about having the first result being the most relevant based on context (personalization). Enterprise Search Magic Quadrant 18 vendo [read] Keywords: policies enterprise google
134


Oracle announces strategy for marketing cloud
Thu, May 8th 2014 11:12a   Brendon Jones
Mark Hurd recently announced a vision and strategy for the Oracle Marketing Cloud. This cloud service platform is built off recent acquisitions: BlueKai, Compendium, Eloqua and Responsys. The promise is to deliver enterprise-capabilities marketers need to “unify customer data, engage the right audiences, and deliver the high-performing marketing programs.” Essentially the Oracle Marketing Cloud is an amalgamation of Oracle’s marketing automation technologies, namely: BlueKai, [read] Keywords: email enterprise mobile oracle
111


How to successfully implement a Portal
Wed, May 7th 2014 12:12p   Brendon Jones
This morning at the Gartner Portal, Content, and Collaboration Summint, Gartner analyst Jim Murphy, presenting 7 Portal Pitfalls. He’s also written numerous papers on the topic. It’s also interesting to note that our own Michael Porter and Glen Kline also maintain a list of Portal misdemeanors. This was the most popular event I’ve attended this far. The hall was packed, almost all seats where occupied, and over 20 people, including myself where seated on the floor. First Jim i [read] Keywords: collaboration ibm applications development facebook google integration mobile sharepoint
105


Oracle and Panduit deliver Exceptional Digital Experiences
Tue, May 6th 2014 6:12p   Brendon Jones
A trio of presenters at the Gartner Portal, Content, and Collaboration Summit in Las Vegas gave a talk on “Delivering on the Digital Experience Promise”. I found this to be insightful as a case study, but not revolutionary, more evolutionary. It was a great study in increasing loyalty and revenue from customers. The trio included: Andy Kershaw, Senior Director Oracle Social Network & WebCenter Business Development, Oracle Vidya Iyer, IT Delivery Manager, Panduit Patrick Garcia, [read] Keywords: collaboration policies apple application applications development integration mobile network networking oracle security soa
160


IBM announced Digital Experience 8.5
Tue, May 6th 2014 5:12p   Brendon Jones
Today at the Gartner Portal, Content, and Collaboration Summit, Pam Chandor (VP Global Software Sales for IBM Collaboration Solutions) announced IBM Digital Experiences v8.5. Here is the summary of updated capabilities, you can read about it in more detail at the link above. One important point Pam did make, was that it’s useful to use Patterns of Engagement when planning a digital experience initiative. IBM Digital Experience V8.5 offerings updated capabilities include: Simplified author [read] Keywords: collaboration ibm rich text application enterprise integration mobile properties server websphere websphere portal
86


Genuine influence is everything
Tue, May 6th 2014 11:12a   Brendon Jones
Guy Kawasaki, author of several books, and chief evangelist at Canva, gave an engaging talk on influence, or it could be called, presentation skills for today’s world. He referenced the works of several authors including: Influence, by Robert Cialdini Drive, by - Daniel Pink Guy began by describing the difference between the “Pan Am” smile and the “Richard Branson” (or Duchenne) smile, the former is fake and the latter is real, and is market by crows feet, and not botox [read] Keywords: apple email google iphone ipod mac twitter wiki
196


Cool Tools by Gartner
Mon, May 5th 2014 7:15p   Brendon Jones
Gartner analysts, Tom Austin and Mike Gotta, presented some cool tools, that have a social angle, primarily Virtual Personal Assistants (VPA) Welltok – a virtual personal assistant for health care, see CafeWell as an initial application - community for health and wellness - provides advice to individuals MindMeld – conversational application, connect through Facebook, conversational assistant – listens, finds, organizes, archives. - advice to groups of people GridSpace R [read] Keywords: collaboration application community facebook iphone microsoft office security social software
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The rise of smart machines … the dawn of automated workers
Mon, May 5th 2014 6:16p   Brendon Jones
Tom Austin presented on the rise of smart machines and their application in the work place, and society at large. I think this is pretty cool technology, and will revolutionize the way man and machine interact over the coming decades. It will probably come faster than we keep up with and Uncle Sam will probably get in the way. So no self-driving cars, or fleets of trucks, or even freight trains, any time soon. Even though these would help reduce CO2 emissions and make roads safer. Smart machines [read] Keywords: collaboration ibm apple application google microsoft network security
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Case Study: Implementing Social-Based Collaboration
Mon, May 5th 2014 1:12p   Brendon Jones
John Stepper, Managing Director at Deutsche Bank. Most (large) companies are stuck in finding the right people and data Early adopters – usually the same people Little lasting change occurred Introduced MyDB – Social Network – basically rebranded Jive OOTB Modern Backplane – more appropriate than meetings and email in many circumstances This pilot stuck and made a difference Adoption is increasing 7 Elements of an enterprise collaboration strategy Platform Commercia [read] Keywords: collaboration policies application community email enterprise facebook network
84


Promoting Workplace Agility
Mon, May 5th 2014 12:12p   Brendon Jones
Matt Cain, research VP of Gartner, discussed the emergence of the B2E digital workplace. Major Workplace Changes Are Happening, Drving the Pivot to a Digital Workplace 60% of US jobs are non-routine, up from 40% in 1975 Structured processes are no longer the primary way work is organized Millennials will make up 75% of USA workforce in 2025 Younger workers are mibile, visual and social Digital literate – digital natives Telecommuting has risen 79% between 2005 and 2012 work teams are i [read] Keywords:
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Get ready for the Digital Workplace
Mon, May 5th 2014 11:12a   Brendon Jones
This week I’m at the Gartner Portals, Content & Collaboration Summit, in Los Angeles. Jeffrey Mann and Jenny Sussin of Gartner delivered the opening keynote: DELIVER EXCELLENT ENGAGEMENT THROUGH MOBILE, SOCIAL AND ANALYTICS “The prowess with which you engage your customers, employees, partners and constituents is the single most important determinant of your organization’s success. Yet it remains among the most challenged of activities for most organizations. Advances in [read] Keywords: collaboration applications integration mobile soa
102


Sitecore Rebrands CEP and Partners with MongoDB for Analytics
Mon, May 5th 2014 6:12a   Mark Polly
This past week Sitecore made some announcements regarding their CXM platform.  First up, Sitecore is changing the name of the product from Customer Engagement Platform (CEP) to Sitecore Experience Platform.  I sat through a partner briefing about this and still don’t have a clear picture of why the name change.  But maybe this new name allows Sitecore to be viewed as more than just a customer focused tool and can be used in a variety of scenarios. A bigger part of the announcement is t [read] Keywords: database server sql
127


Cisco WebEx Social Bites the Dust
Thu, May 1st 2014 2:12p   Mark Polly
Cisco has been a long-time major player in unified communications in the workplace.  Several years ago Cisco started making noise in the social collaboration marketplace.  Cisco had the bright idea to marry their strong telecommunications and conferencing capabilities with enterprise social networking and introduced Cisco Quad.  Quad promised to bring web conferencing, instant messaging, telephony, activity streams and more into a single platform that businesses would love. In 2013 Gartner l [read] Keywords: collaboration ibm enterprise google instant messaging microsoft network networking social software unified communications
93


IBM Releases New Movie Trailer
Tue, Apr 29th 2014 8:12p   Michael Porter
OK, it’s not really a movie trailer. It’s more like a list of new features in the next version of their Digital Experience product (Portal / WCM).  But it’s made as if it were a trailer up to and including the credits at the end.  Enjoy. [read] Keywords: ibm websphere
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IBM is Enterprise Social Software Market Share Leader Again
Tue, Apr 29th 2014 8:12a   Mark Polly
IBM announced that it is once again the market share leader in Enterprise Social Software according to IDC.  This marks the fifth year in a row that IBM has maintained the market share leader position.  According to IBM, “Tens of millions of users today rely on IBM’s Social Business software…”, IBM Connections. IBM has spent a lot of time and money making Connections a strong platform for both on-premise users (branded IBM Connections) and cloud-based users (branded IBM Sm [read] Keywords: connections ibm enterprise social software
155


Is Converged Infrastructure cure for your data center headaches?
Thu, Apr 17th 2014 2:12p   Brendon Jones
Oracle recently upgraded their Virtual Compute Appliance (OVCA) to X4-2. It was launched earlier in 2013, with adoption accelerating. It’s particularly useful for consolidating non-workload specific applications into a single managed environment. Applications may be installed on Windows, Linux, or Solaris. OVCA is part of Oracle’s portfolio of Converged Infrastructure, also known as Engineered Systems. This portfolio includes: Exadata Database Machine and Oracle Database Appliance & [read] Keywords: connections ibm application applications database development integration java linux microsoft networking oracle security virtualization
118


5 Things That Should Be Keeping CMO’s Up at Night
Thu, Apr 17th 2014 9:12a   Michael Porter
Thanks to Sharon Suchoval for pointing me to this.  Unless you’ve been hiding under a rock, anyone close to Marketing knows that the digital migration has unleashed a sea of change in the Marketing Department and the CMO.   The Oracle Social Spotlight has an article about 5 Things That Should Be Keeping CMO’s Up at Night. It’s a somewhat light hearted post on a potentially heavy topic.  I’m not going to reveal everything but let me give you the five things. They are su [read] Keywords: oracle
120


IBM Acquires Marketing Automation Player Silverpop
Tue, Apr 15th 2014 1:14p   Michael Porter
The enterprise marketing management space has been heating up for the past couple years.  IBM, Salesforce, Oracle, Adobe, and Microsoft have all made one or more acquisitions here and it hasn’t stopped.  Just a few days ago, IBM bought Silverpop, an Atlanta based cloud marketing automation player with customers in both the B2B and B2C space.  This is in addition to IBM’s Unica and Xtify acquisitions.  As IBM puts in in a Destination CRM article, “Across the board, we’ [read] Keywords: ibm email enterprise interface microsoft mobile oracle
145


The Ideal Length of every Tweet, Facebook Post and Headline
Tue, Apr 8th 2014 6:12a   Mark Polly
I think every writer at one time or another has thought about how long is too long for a post, tweet or headline. As I typed my headline into WordPress, it was kind enough to tell me that my headline is 59 of 65 characters. I never understood if WordPress thought 65 was the max or the ideal size for my headline. Reading through Zite (soon to be Flipboard) today, I came across this article by Kevan Lee at Fast Company: The Proven Ideal Length of Every Tweet, Facebook Post, and Headline Onlin [read] Keywords: facebook google twitter
118


5 Key Strategies for Omni-Channel Marketing
Mon, Apr 7th 2014 11:11a   Mark Polly
IBM recently conducted a webinar titled “5 Key Strategies for Omni-Channel Marketing” in which they discussed the following strategies: Collect data that helps create customer profiles Analyze that customer data to find actionable insights Decide how to allocate your budget across the right channels to reach the right audiences Manage the interactions with customers across the channels Optimize your messages, offers, and capture reactions to feed the data collection process Within [read] Keywords: ibm mac mobile profile
135


Liferay Releases SDK to Speed Up Custom Mobile App Development
Tue, Apr 1st 2014 9:11a   Michael Porter
This just in, Liferay has a new SDK for custom mobile apps.  They will release it to the public on April 2nd.  Here’s the press release. Liferay Releases SDK to Speed Up Custom Mobile App Development New developer toolkit helps Liferay’s customers develop and manage sophisticated mobile apps LOS ANGELES – (April 1, 2014) – Liferay, Inc., which makes open source portal software, is releasing a mobile software development kit today. The Mobile SDK is part of Liferay’s commitment [read] Keywords: collaboration community development eclipse email enterprise integration mobile twitter
136


Adobe Summit: Designing an integrated customer profile
Thu, Mar 27th 2014 4:15p   Mark Polly
Matthew Rawding, a Consulting Manager with Adobe. talked about how to use Adobe Campaign to create an integrated customer profile.  So what is an integrated customer profile? An integrated customer profile is a main pillar of Adobe Campaign.  Also included in Campaign are targeted segmentation, visual campaign orchestration, cross-channel execution, real time interaction management, and operational reporting. The goal is to build the most comprehensive view of a customer possible based on the [read] Keywords: consulting email profile
131


Adobe Summit: New Video Analytics in Adobe Analytics
Thu, Mar 27th 2014 3:12p   Mark Polly
Scott Smith presented a session on video analytics.  Analytics regarding video has been rough to achieve.  There have been few standards and the complexity has been high. Abode has introduced a Video Heartbeat Tracking library where they hope to simplify implementation of video analytics.  They also want to introduce stability into process and help you understand more about your video usage.  This is becoming more and more important as video consumption moves from traditional TV to all of ou [read] Keywords: javascript server
314


Adobe Summit: The Convergence of Search and Social
Thu, Mar 27th 2014 12:12p   Michael Porter
Marc Blinder, Director of Social Marketing at Adobe and Jon Beeston, Director of New Product Innovation at Adobe presented on the trend of search and social convering.  Twitter is a great example of that where we share but also search. Theme: Search and Social platforms are converging – which  means successful marketers musth have one unified team with one set of data. Key takeaways from this session Connect: facebook to offline experience. feed the metadata Bring: search and social teo [read] Keywords: development email facebook google mobile network twitter
104


Amazon Slashes Pricing for Several Cloud Services
Thu, Mar 27th 2014 11:12a   Michael Porter
I recently blogged about Google’s Bigger, Cheaper Cloud and now it looks like Amazon has responded. CRN has an article about Amazon’s announcement of 10%-40% cuts for M1, M2, C1 and CC2 instances.  Amazon didn’t make much reference to Google and they have cut prices a number of times although the timing is suspect. Amazon’s EC2 M3 instances are dropping 38 percent, while C3 instances are being cut by 30 percent. All of these EC2 figures are for instances running Linux, [read] Keywords: database desktop google linux
84


Google’s Bigger, Cheaper Cloud
Thu, Mar 27th 2014 11:12a   Michael Porter
I’ve been keen to watch the cloud options evolve because of the huge impact they can have on my portal, social, web content, and digital marketing world.  The bits blog has a good article on Google’s continuing evolution with the cloud offering.  It should be no surprise Google is cheaper.  It may be a surprise that Google has vowed to continue to make it cheaper at the same rate as Moore’s law. Google’s cloud computing business has figured out how it’s going to come at [read] Keywords: application google
119


Adobe Summit: Reimagining Digital Marketing in Financial Services
Thu, Mar 27th 2014 11:12a   Mark Polly
Christopher Young from Adobe kicked off this session by talking about these top challenges in Financial Services: Compliance – 84% Data Security & Privacy – 82% Difficulty Personalizing – 80% Fragmented Data – 78% Incompatible Marketing Solutions – 74% Three takeaways: You are only as good as your analytics Tom improve the experience, understand your customer Don’t go it alone, align the right internal partners (legal, compliance, IT, marketing) Nicole [read] Keywords: development facebook security
308


Adobe Summit: Top new features in Adobe Experience Manager WCM
Wed, Mar 26th 2014 3:15p   Mark Polly
Cedric Huesler (akeepthebyte) is a Product Manager at Adobe and works on the web content management aspect of AEM.  Cedric demoed 10 new features coming in AEM 6.0, which was announced yesterday.  A new major version (6.0 vs 5.6) for AEM indicates a major architectural change in the product.  Adobe expects the new architecture to work seemlessy with prior versions, but will allow for more scalability, etc. I’ve included a video of Cedric talking about new features in AEM 6.0.  Cedric [read] Keywords: application enterprise integration interface mobile server
97


Adobe Summit: Attribution and Media Mix Algorthims
Wed, Mar 26th 2014 12:15p   Mark Polly
There is a lot of buzz around attribution.  In this session, Sid Shah from Adobe spoke about the following topics as it relates to Attribution and your Media Mix by looking at the following three items: Choose the right model Attribution does not equal Media Mix Media mix models should be realistic and predictive For attribution, you can’t rely on the Last Click.  49% of conversions happen after multiple clicks so you must analyze the entire path to be predictive. There are many differ [read] Keywords: email
69


Adobe Summit: Understanding customer insight without getting creepy
Tue, Mar 25th 2014 6:12p   Mark Polly
In a different session one of the speakers said there is a fine line between understanding customer sentiment and being creepy. To get insight, you have to monitor what they say, what the do on your site and others’. But you don’t want to go too far and cross that creepy line. In this session Craig Stoe and Andrew Bolander spoke about this topic. You can use Adobe Social to gain customer insight. These insights should lead to developing stronger relationships with customers and deliv [read] Keywords: facebook profile twitter
79


Adobe Summit: Top new DAM features for Adobe Experience Manager
Tue, Mar 25th 2014 5:12p   Mark Polly
By the size of the line to get into this session, I’d say that Digital Asset Management is a hot topic. Elliot Sedegah and Greg Klebus from Adobe shared the top new DAM features in the AEM. First, DAM in Adobe is now called Adobe Experience Manager Assets. Managing digital assets can be a tedious process and the time lag involved delays web site launch. Too often assets are not integrated into social media channels consistently. Assets range from the Creative Cloud to the Marketing Clou [read] Keywords: facebook
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Adobe Summit: Testing & Targeting Simplified with Adobe Target
Tue, Mar 25th 2014 5:12p   Michael Porter
Daniel Hopkins, a Senior Consultant of Digital Strategy and Optimization regaled us with stories about how we could use Adobe Target. Have you ever wondered why optimizing your web site is sub-optimal?    Why is it so hard? Quote: Simplicity is the ultimate representation (Leonardo DaVinci Uncomplicate the Process Optimization: To make the best or most effective use of a situation, opportunity, or resource. There are lots of pieces to the puzzle.  It’s things like culture, training, gov [read] Keywords: consulting css google interface mobile wireless
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Enterprise Architecture Case Study – City of Austin
Tue, Mar 25th 2014 4:12p   Brendon Jones
Rob Byrd the Chief Architect at the City of Austin, gave his insights into running an enterprise architecture practice at a largish, and rapidly growing, US city. Information Technology departments are unable to keep pace with the business needs (demand) for enterprise-wide capabilities. Capability: People, processes and technology The City of Austin wants to be the best managed city (in the world), not only the “Live Music Capital of the World“. Need for interface Data Quote: Get [read] Keywords: enterprise interface
67


Adobe Summit: Open Architecture in the Marketing Cloud
Tue, Mar 25th 2014 3:12p   Michael Porter
Adobe is spending a lot of time and effort integrating all the products in the Marketing Cloud.  Paulo Mottadelli, Sr. Manager of Marketing Cloud Product Management walks us through it. Why does open architecture matter?  10% of the features are used by 90% of the users while many features are only used by only a few users.  He never answered but I assume that an open architecture allows you to cover more features. Open Architecture Think about how the web was designed 30 years ago.  Think o [read] Keywords: application applications integration java javascript mac mobile security vm widget widgets
65


Adobe Summit: Building a social listening program with Adobe Social
Tue, Mar 25th 2014 1:12p   Mark Polly
I made it to Adobe Summit 2014 and my first session is How to build a social program using Adobe Social. This is a technical session presented by Carmen Sutter, Adobe’s Product Manager for Adobe Social and Greg Greenstreet VP Engineering at Gnip. 550 million tweets were sent in one day. Yet, there is almost no organization to those tweets. You can’t easily go find tweets about your brand, posted by your employees etc. Add in Facebook, Instagram, Google+ and others you can see that m [read] Keywords: facebook google twitter
64


Adobe Summit: Campaign, CrossChannel Marketing in a Digital World
Tue, Mar 25th 2014 1:12p   Michael Porter
Patrick Tripp and Stephane Bline presented on Adobe Campaign (formerly Neolane) They started off with a video on key information you know about customers like: bought 5 concert tickets is a season ticket holder opened but did not click season renewal How he bought his tickets 2 at the door 3 online Definition: Cross-Channel marketing is about understanding the preference of the consumer and determining how you can engage with them. Adobe Campaign brings the data together to deliver a person [read] Keywords: email interface mobile profile
58


Ignore the Future State and derive Business Value now
Tue, Mar 25th 2014 12:12p   Brendon Jones
At last weeks Texas EnterpriseArchitecture Summit in Austin, Kirk Da Costa, Assistant VP of Enterprise and Solution Architecture at PNC Financial Services discussed his views on optimizing business value from shared Technology platforms and projects. Key points include: taking a different perspective focusing our limited effort and resources on achieving optimal real world results Focus on realizing transformational value Use Business Architecture to: Engage business leaders in architecture [read] Keywords: applications database enterprise
43


Adobe Summit: Keynote Mobile, Audi, Sephora
Tue, Mar 25th 2014 11:11a   Michael Porter
Mobile The Marketing Cloud will support mobile app assets.  It’s part of the unified digital assets services within the cloud. This new functionality lets you connect Phone Gap apps to the apps that are in the Marketing Cloud Showed the list of Audi apps Showed the Audi car configurator app which allowed the presenter to download and install the app directly to his phone.  Note: this was an app in production. This process used to take days to get a dev app to someone’s phones S [read] Keywords: facebook google interface mobile
64


Adobe Summit: Keynote with Yancey Strickler
Tue, Mar 25th 2014 11:11a   Michael Porter
Why do people support Kickstarter with over $1 billion pledge People are amazing Ideas are the future We are all capable of creating incredible things You see a huge community of people who are trying to shape the world.  Here are a few things that have happened over the past five years. Veronica Mars It had a huge Rob Thomas and Kristen Bell tried to get it going on Kickstarter.  Ten hours later, they raised $2Million. They ultimately raised $6 Million.  Hollywood said no and fans said yes [read] Keywords: community development widget
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Adobe Summit: Keynote
Tue, Mar 25th 2014 10:12a   Michael Porter
I’m here with a variety of Perficient folks from our User Experience and Adobe practices.  Their message this year is: Digital has reinvented marketing. Summit helps marketers reinvent themselves. Join us and get the innovative strategies, expert insights, and hands-on experience you need to thrive in a world where everything is digital. Which isn’t bad considering how much I see changing in the consumer world and Adobe’s focus there. Brad Rencher, Senior VP of Digital Marketi [read] Keywords: collaboration database development email enterprise exchange exchange facebook integration laptop mobile profile sap security
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Adobe Summit: Keynote REI and Adobe Campaign Updates
Tue, Mar 25th 2014 10:12a   Michael Porter
Brad Brown, Senior VP REI Digital It’s amazing how much has changed over time. REI is trying to get users online to have a similar to a real and personal experience they might have at an REI store.  REI has a deep loyalty database which can help create a better experience. What are you doing? Back to basics Have a new order system Implemented search and promote in February.  Want to help customers find the products, information, and technical advice Mobile goes mainstream.  Almost over [read] Keywords: database interface mobile profile
56


Marketecting the enterprise?
Mon, Mar 24th 2014 7:12p   Brendon Jones
At the Association of Enterprise Architecture Summit in Austin, Texas last week, John Zachman was the speaker of honor. For those unfamiliar with his work he is the leading proponent of Enterprise Architecture, and I don’t mean that in the marketing sense where all companies are the leading in “blah blah blah”. As a career IBM’er, he is considered by many to be the founder of the modern craft with The Zachman Framework for Enterprise Architecture, although he refers to it as an The Enter [read] Keywords: ibm enterprise wiki




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