| Recent Blog Posts
Top 10 reasons why you need API|
Tue, May 5th 2015 10:45a Susheel Kumar
1. First Things First, Not having an API today is like not having a website in the 90’s.
2. Spread Your Wings, reach more channels and devices that you can imagine.
3. You need it because you competitor have it.
4. Collaborate with you Partners more closely than ever.
5. New revenue opportunity as you build product(API) out of existing business functionality.
6. Grow customer loyalty and meet customer expectation.
7. Enhance company value and brand name.
8. Access any time and anywhere.
3 Key Points in the Customer Experience Battle|
Thu, Apr 30th 2015 3:15p Michael Porter
Daniel Rabbitt over on our Oracle Blog had a great post on winning the customer experience battle. It was good enough that I wanted to summarize it and point you over to the larger post.
His basic point is that, “A great customer experience can be an asset more valuable than physical resource or intellectual property.” There are a few key points you need to consider:
Consumption of innovation drives success in the cloud, e.g. makes innovation important. Buy an asset or make an inv
No Real Transformation Without Data & Security|
Thu, Apr 30th 2015 12:24p Neetu Shaw
When it comes to the top concerns for CIOs and CTOs, Data and Security still secure the highest points, but Cloud and Infrastructure are not far behind.
According to an annual review by Janco Associates Inc., an international consulting firm, here’s how these concerns fall:
1) Security: 68%
2) Cloud Computing: 55%
3) Infrastructure: 48%
4) Consolidation of legacy Data: 44%
5) Big Data: 40%
If you combine 4) and 5), DATA is the one that CXO’s lose the most sleep on. With a who
The ‘Age Of The Customer’ Is Here. What Are You Doing About It?|
Thu, Apr 30th 2015 8:00a Mark Polly
Customer centricity is no longer just a loaded buzzword used by marketers preaching tactics such as personalization and customer experience. Customer centricity is now a mind-set that companies need to adopt throughout the entire organization—not just marketing—to thrive in the digital world.
This quote from CMO.com’s article The ‘Age of The Customer’ Is Here. What Are You Doing About It? sums up nicely how we have evolved (or maybe suddenly transformed) into the customer-c
What If You Built It, and They Didn’t Come?|
Wed, Apr 29th 2015 9:55a David Chapman
Most, if not all, of us have seen the movie Field of Dreams starring Kevin Costner, James Earl Jones, and others. In the movie, Ray Kinsella, an Iowa farmer, hears a voice whispering, “If you build it, they will come,” a calling to plow his all-important corn crop to build a baseball diamond in the middle of nowhere, which is ultimately inhabited by the 1919 Chicago Black Sox, including his father.
In the movie, Ray blindly follows the voice and subsequent visions and is rewarded with a re
IT’s Last Chance to Lead Digital Transformation?|
Tue, Apr 28th 2015 5:23p Michael Porter
Dion Hinchcliffe has a very interesting article on IT’s role in Digital Transformation. He makes the case that to date, IT hasn’t understood the need for digital transformation or the effort necessary to undergo a large set of changes demanded by it. His data is compelling:
Specifically, the change needed today is to shift out of being a relatively stodgy centralized technology support department — a role long invested primarily in automating and incrementally improving th
Mobile Is At The Top of CEOs Agenda for Digital Transformation|
Wed, Apr 22nd 2015 9:17a Mark Polly
You’ve probably heard a lot about mobile in the past two years. In PriceWaterhouseCoopers 18th annual Global CEO Study (2015), 81% of CEOs said that mobile technologies are strategically important to their business. PWC says, “The sheer ubiquity of mobile devices today has revolutionised customers’ ability to obtain information – which has, in turn, transformed how they perceive value and the type of relationships they want to have with companies.”
How George Proposed to Jane & Why CIOs Should Care: 2 of 2|
Tue, Apr 21st 2015 8:51p Sheri Hastings
We are not too far away from that kind of scenario playing out for all of us every day. Maybe three to five years, if not sooner. This is coming and it WILL require a change in how organizations need to evolve to market, sell, deliver and support their customers As companies design their support sites they are going to have to consider how the data they have about customers will be used, not just by their own company but by other companies in a common data cloud. They will need to know and
How George Proposed to Jane & Why CIOs Should Care: 1 of 2|
Tue, Apr 21st 2015 8:48p Sheri Hastings
So many of the conversations from the Oracle Modern Customer Experience conference in Las Vegas are still on my mind. Many participants focused on how companies design the CX experience for the millennial generation. It was eye opening and frankly, also a bit perturbing.
It was perturbing because as a baby boomer I don’t always understand how millennials think. In general, as baby boomers we want to be the ones to initiate our exchanges with the companies we patronize. We usually don’t u
Change Management in an Agile World|
Tue, Apr 14th 2015 8:50p David Chapman
The Agile method of IT project management has become increasingly popular over recent years, and rightfully so – it is a fantastic way of developing a new or improved technology. It’s incremental and iterative approach allows for quality deliverables at project completion.
This methodology, however, has caused many a headache for Change Management practitioners, who want to know what is coming when so that users may be prepared through communication, training, and other adoption techniques
The King’s New Ship – A Change Management Metaphor|
Tue, Apr 14th 2015 1:54p David Chapman
Change Management is vague, frequently misunderstood term in business today. I spend a lot of my time helping clients understand what we’re talking about when we talk about Change Management, and more importantly, imparting its value and the criticality of this discipline on projects today. I heard a great metaphor this morning for describing Change Management, and it goes like this.
One day, the king commissioned his shipbuilding team to build a bigger, better, and faster ship. Th
Don’t Forget the Remote Employees!|
Mon, Apr 13th 2015 7:34p David Chapman
More than 90% of companies have users who work remotely either part or all of the time. As project leaders, more specifically Change Management specialists, we can’t forget about these important people!
Nothing says “second-class citizen” like a poor approach to engaging remote users, and an unengaged user usually will be a slow adopter to a new technology or process. There are several great strategies to engaging remote users in meaningful ways that will help drive engagem
User Experience with Poor Data Quality|
Mon, Apr 13th 2015 7:13p Eric Roch
We are living in what many are calling the age of the consumer. Companies today rely on their reputation and their customer’s experience to drive revenue. Customers expect real-time information such as product, pricing and availability via their mobile devices. Data quality issues equate to poor customer experiences. Consider the customer’s perspective if they show up at your location for goods or services only to find the information provided on your website or mobile application is incorre
The ABCs of Change Adoption|
Mon, Apr 13th 2015 7:06p David Chapman
At this morning’s Association of Change Management Professionals (ACMP) conference keynote address, New York Times Best Selling Author Daniel Pink gave us insight into the shift in the ABCs of selling. In the business climate of yesterday, where the sellers had the information and the mantra of “Buyer Beware” reigned, the ABCs for sales folks stood for “Always Be Closing.”
More recently, with all of the data that has become available, buyers have regained the upp
CMOs Under Increasing Pressure to Produce Results|
Thu, Apr 9th 2015 9:08a Mark Polly
We’ve heard a lot about Chief Marketing Officers in the last few years. With Digital Transformation at the top of many CEOs minds, the CMO role has gained prominence and power. Of course with that prominence, comes increasing scrutiny. Matt Langie wrote a story on CMO.com about the pressure CMOs are facing due to the high visibility and costs of digital marketing efforts.
Perficient Digital Transformation Series
For me this is a very timely article. On April 15, I’ll be hosti
10 Questions To Ask A Digital Transformation Consultant|
Thu, Apr 2nd 2015 8:07a Mark Polly
I saw this article – 10 Questions To Ask Before You Hire A Digital Transformation Consultant – on CMO.com and thought it would be interesting from a Digital Transformation consultant’s point of view. The author, Jon Bains, correctly identifies that it can be difficult to know who to trust when you need to engage somebody for consulting services. The Digital Transformation market has a lot of players with traditional agencies and consultancies expanding into this space. Who to e
Digital Transformation Hindered by Data Quality|
Wed, Apr 1st 2015 5:05p Eric Roch
Not surprisingly, surveys point to a need for a customer experience makeover. A poll by Econsultancy in association with Ensighten referenced in the article “Why Marketers, Agencies Haven’t Mastered the Customer Experience” lists the following benefits to customer experience optimization:
Higher engagement and conversion rates (by far the highest ranked)
Better brand perception and loyalty
Renewals, cross-sells and upsells
Increased average order value
However, the survey also pointe
Amazon and the Internet of Things|
Wed, Apr 1st 2015 10:34a Michael Porter
I was speaking to someone who stated, “I’m not convinced about the internet of things.” To be honest, I hewed to that opinion for a while but as we see more examples of computing occurring outside of your desktop, tablet, and mobile devices I’m starting to change my mind.
The latest example of the trend away from the three mainstays came yesterday with Amazon’s announcement of Amazon Dash. It’s a cool concept for the number of times I’ve run out of some
Factors for Successful Value Creation for Big Data Initiatives|
Tue, Mar 31st 2015 1:00p Shankar RamaNathan
One of the major challenges of Big Data initiatives is the Value Creation. What is the business value of the data in question and how to leverage it to successful business strategies. There are various factors influencing the successful value creation.
Source: McKinsey Global institute
IT intensity – This is a big factor when doing analytics it is important to have the right tools, support and IT engagement. Many organization struggle when IT is mainly performing just infrastructure main
Change is in the Air|
Mon, Mar 30th 2015 4:39p Bill Busch
The strategy is complete, implementation of the mobile application and analytical system is finished, data scientists are providing useful analytical research. But is your enterprise getting the value out of your digital transformation investments?
A company’s culture, people, and business processes usually provide the largest barrier to realizing the value from digital investments. Yes, we talk about change management, however, most times that change management is involved in a one-ti
“IoM” Drives Digital|
Sun, Mar 29th 2015 12:46p Neetu Shaw
All of this focus on the Internet of Things (IoT) is really about the “Internet of Me” (IoM). From social media sites to smartphone apps and GPS systems, loads of data are being generated today about individuals – their interests, their travels, their behavioral patterns, their purchases, and so on. No one in this digital economy can afford to ignore the demands of the “me” generation. It is no longer good enough to tailor marketing based on customer demographics alone. All interaction
Essentials for Transforming into a Digital Enterprise|
Sun, Mar 29th 2015 12:30p Neetu Shaw
I recently got published in the Special Big Data Edition of the CIOStory (http://ciostory.com/magazine/September-2014/BigData20/), where I talked about the “six” essentials for transforming into an Information-driven organization. Here, I extend that premise to the creation of an information-driven, digital enterprise.
Information is a hot commodity. Research suggests that in the next two to three years, businesses will begin to apply monetary value to their digital information asset
A Dead Economist’s Argument for Cloud Computing|
Fri, Mar 27th 2015 8:38p Amir Sehic
In 1815, after Duke of Wellington ends years of war between the United Kingdom and France by defeating Napoleon at Waterloo, the UK parliament passes the “Corn Laws” which prohibit import of cheap grain from France. The motivation is obviously to protect British land owner’s monopoly, but the argument for why the UK shouldn’t be buying French grain is based on Adam Smith’s principle of absolute advantage. British farmers can produce more grain than the same number of French farmers, so
Financial Insights Into Costs For New Digital Applications|
Fri, Mar 27th 2015 12:00p JP Morgenthal
When I initially wrote my blog “Making Financial Sense of PaaS” it was to crowdsource my estimates comparing building and operating a new mobile application for a year using various platform architectures. The platform choices ranged from n-tier on-premise using licensed software to using a hosted PaaS. The blog resulted in some excellent conversation and feedback leading me to produce “Making Financial Sense of PaaS – Part Deux”, which illustrated the estimates for businesses that eff
The CIO Role in Digital Transformation|
Thu, Mar 26th 2015 4:03p Eric Roch
The CIO article, “Is it time for CIOs to step up and rule the digital world?” asks a good question. Can the CMO better lead a digital transformation and align IT with what is increasing a digital business than the CIO? This is an oversimplified question asking who but not what needs to be done? Specific to IT, what does the roadmap look like to achieve the digital transformation including removing aging IT systems that are a barrier to change? Modernizing IT systems is likely not what a CMO
Role of Customer Experience in Digital Transformation|
Wed, Mar 25th 2015 11:57a Michael Porter
David Stallsmith and I recently gave a presentation on customer experience as it relates to digital transformation. I like David’s viewpoint on any transformation effort must include an “outside-in” view of an organization. You can’t afford to look through already clouded glasses with only internal people. Here’s a snippet.
Digital Transformation Example: Large Hotel Chain|
Tue, Mar 24th 2015 6:53a Michael Porter
Here’s another example of Digital Transformation in action. In this case, I highlight Hilton’s publicly available information on the company’s huge initiative to change the hotel experience via mobile and web with a whole lot of back-end change.
How Mobile Apps Can Replace Your Intranet|
Mon, Mar 23rd 2015 4:59p Rich Wood
Mobile is one sticky form factor. So sticky that many states are finding it necessary to legislate people out of using their phones while driving. In other words, the mobile experience is so compelling that some people literally won’t put down their phones unless you make using them illegal.
Meanwhile, intranets have traditionally struggled with user adoption. I’m fairly certain every successful intranet project known to man has featured a “user adoption” component
11 Strategic Issues Facing CIOs in 2015|
Mon, Mar 23rd 2015 10:32a Erin Moloney
When we talk about digital transformation here at Perficient, we are often talking about big data, cloud, mobile and social.
In a recent Forbes article titled “CIO Lessons Learned: My Approach To The Top 10 Strategic Issues Of 2015“, Mark Sunday of Oracle says, “the CIO must be adept at understanding and responding to business requirements, executing on technology projects, and supporting customers in new and better ways.”
We couldn’t agree more. Sunday then ou
Digital Transformation Example: Bus Company|
Mon, Mar 23rd 2015 6:48a Michael Porter
Perficient released a snippet from a recent Digital Transformation Webinar. This example focuses on a company who started their digital transformation which expanded to much more than a front facing mobile app.
Digital Trends and Impacts|
Fri, Mar 20th 2015 4:41p Shankar RamaNathan
Digital Transformation has been happening for a while, what is different now compared to earlier years of digital transformation, is the factors which determine the Transformation. Who is changing the game ? the speed and the volume of information available. It is fast because it is just not the companies who changes the customer engagement but each consumer armed with the power of a mainframe equivalent of yester years and has the ability to dictate the rules of digital engagement through disr
Thriving in the Digital Economy thru Digital Transformation|
Fri, Mar 20th 2015 11:50a Mark Polly
IDC released a new MaturityScape report intended to provide guidance to companies about how to thrive in our new digital economy. They predict that by 2018 a third of the top twenty market share leaders in each industry will be disrupted by new competitors that use digital technologies to create new services and business models.
IDC provide the following maturity model for digital transformation:
IDC also identifies five key dimensions that need to be addressed:
Adobe Summit: 2nd Day Session Part 2: Nate Silver|
Wed, Mar 11th 2015 12:21p Michael Porter
Interview with Nate Silver
Question: When did you say you could have a profession in number and stats?
I don’t know when really but I took a boring consulting job right out of college. In my spare time I started working on a program to forecast how baseball players would do. I think KPMG technically owns everything I do still. (audience laugh after pregnant pause…..)
Question: (roll Charles Barclay video on his anti-analytics riff) What do say to that riff?
Charles is a really
Transformation Needs Marketing, IT and Product Teams To Harmonize|
Wed, Mar 11th 2015 11:06a Mark Polly
With any Digital Transformation journey, various groups within your company need to coalesce together in order to move the organization forward. Adobe CIO Gerri Martin-Flickinger spoke about how Adobe had to harmonize their Marketing, IT and Product efforts to ensure their transformation journey was a success. You can read my blog article about what Adobe and other companies are doing to bring these factions together.
Return on Transformation|
Wed, Mar 4th 2015 2:15p David Stallsmith
What’s the biggest issue preventing your organization from starting a digital transformation program?
Last week, my colleague Michael Porter and I hosted a webinar in which we posed that question to our audience. From choices like attaining funding, securing executive buy-in, staffing the right team and others, we learned that demonstrating return on investment (ROI) was their top challenge. Not surprising, considering the time and resource commitments required for successful transfo
Is Customer Experience the Top Digital Trend for 2015?|
Tue, Mar 3rd 2015 3:08p Mark Polly
If you listen to over 6000 business professionals, the answer would be YES! Econsultancy, in association with Adobe has produced a Digital Trends report every year for the last several years. This year’s report, Digital Trends 2015, says Customer Experience is the top, single most exciting opportunity in the digital marketing world. 22% of the survey respondents said that Customer Experience is their top opportunity while Content Marketing came in second at 15%. Here is an infogra
Why “visitor to lead management” is so important|
Wed, Feb 25th 2015 12:34p Mark Polly
Back in the old days (like 2005!), to find information about a product, people contacted a salesperson, visited a retail location, or waited for the company to advertise or email information out. Things have changed dramatically since then. A recent CMS Report story, What is Visitor to Lead Management, cited the statistic that 74% of buying decisions are made in advance of the first sales call. Customers are getting the answers they need way beyond them ever contacting your salespeople.
The Digital Business Landscape circa 2015|
Sat, Feb 21st 2015 10:28a Mark Polly
When you start to think about what does it take to be a digital business today, you may think that you have to be doing some form of E-Commerce. Or you may come up with the idea that you need to focus on improving your customer’s digital experience.
It turns out that there are lots of elements of a digital business to which you should pay attention. Dion Hinchcliffe and Steven Mann at Adjuvi produced The Elements of Digital Business diagram shown here that provides a good overview of the
Quiznos Stops Using TV Ads to Focus on Digital Channel|
Fri, Feb 20th 2015 10:48a Michael Porter
The whole concept of a digital transformation would predict a sharp decline in non-digital advertising budget as the digital channel becomes much more important. I don’t have statistics but here’s anecdotal evidence. Entrepeneur.com has an article about Quiznos new Ad strategy. They are pulling TV ads entirely although they will keep print media ads.
“Our advertising budget is kind of split between print media and digital, with a higher weight on digital advertising,R
Understanding How Business Customers Buy|
Thu, Feb 19th 2015 10:46a Michael Porter
Mckinsey has a great research article that fits digital transformation to a “T”. It’s titled, “Do You Really Understand How Your Business Customers Buy?” It’s long enough that I cannot do it justice in my brief synopsis and a highlight of key points so go read it. Here’s the key, how businesses buy complex items, software, and services is becoming more consumer like. That doesn’t mean businesses do less research or have less process. It m
Social Content As A Channel for Technology Buyers?|
Fri, Feb 13th 2015 10:33a Michael Porter
Via cmo.com, I saw an infographic on what Social Content technology buyers user or intend to use. I have to admit I was a bit shocked by the data ecclo media was able to find in their survey. While I consider blogs to be a valid and valuable media channel, I haven’t considered facebook, pinterest, and tumblr to be a top 10 of any sort. So imaging my shock when 34% of respondents said they found content via facebook…….
Here’s an even more interesting stat:
Cisco’s Chambers: Digital Disruption Is an Opportunity for CIOs|
Thu, Feb 5th 2015 1:25p Michael Porter
Thanks to Robert Hardin who both saw the article and wrote up a quick response with his thoughts.
The WSJ CIO Network (behind a paywall) recently published their top 5 initiatives for 2015. Outside of the growing concern around cyber security and the associated business risk, the next two focused on the impact that Digital Transformation is having on an organization, the CIO as a change agent and having a business centric vision.
In an interview at the same event, John Chambers, CEO of
Marketers Finally Get Google|
Thu, Feb 5th 2015 8:40a Michael Porter
This is more of a follow up to my post yesterday on Digital Marketing costing a lot and being worth it. CMO.com has an article on marketers finally getting Google to the point where click through rates are up 19% year over year.
Global growth by search engine
“Marketers are optimized almost fully on Google,” said Tamara Gaffney, principal analyst at ADI. “They are getting much better CTRs, and the CPCs are not as high as the CTRs are, in terms of growth. Marketers are also incorporating
The Dawn Of Marketings New Golden Age|
Wed, Feb 4th 2015 11:30p Michael Porter
Jonathan Gordon and Jesko Perrey at the McKinsey blog have an interesting and longish post on the Dawn of Marketing’s Golden Age. While most of the post focuses on changes in marketing and why that has created a new golden age, there are a few nuggets worth thinking through from a Digital Transformation Perspective. But first the marketing component.
The resulting expansion of platforms has propelled consistent growth in marketing expenditures, which now total as much as $1 trillion g
Is Cloud & DevOps Factored Into Your Digital Transformation?|
Fri, Jan 30th 2015 5:16p JP Morgenthal
The term “Digital Transformation” is very broad and all encompassing, but more recently has become mostly closely associated with the activities and strategies to compete against disruptive trends brought about by new business models emerging due to availability of new digital platforms. Within the last decade we have seen an emergence of very economical compute infrastructure, wireless and broadband, and software platforms that enable rapid development of applications, which can sca
Architecture Needed to Monetize APIs|
Mon, Jan 26th 2015 11:10p Eric Roch
The Harvard Business Review Article, “The Strategic Value of APIs” says, “…there are multiple ways APIs can generate growth for companies. While many may see APIs as just a technical concept, they clearly overlook the rising strategic significance of APIs. Particularly with the internet of things bringing digitization to all kinds of products and services, the influence of APIs is growing far beyond technology firms. All CEOs may soon need to
find ways to align APIs with their growth st
B2B Content Marketing: What type of content has the most clout?|
Fri, Jan 23rd 2015 9:10a Mark Polly
Marketing to other businesses (B2B) is very different from marketing to consumers. We’ve heard and talked a lot about Content Marketing in past, although it mostly has been focused on consumers – B2C. I just came across an interesting bit of research from Eccolo Media that looks specifically at content marketing in the B2B space.
For the past few years, Eccolo Media has been surveying B2B marketers and buyers to get a pulse on the market. In their 2015 B2B Technology Content Sur
CMO Pressed to Lead Customer Experience But Progress Lacking|
Mon, Jan 19th 2015 5:10a Michael Porter
Advertising Age has a short but interesting article on how CMO’s Pressed to Lead Customer Experience Efforts, But Their Progress is Lacking. Customer Experience has a huge overlap with Digital Transformation. It’s many of the same technologies and change in process but geared towards your most important constituent, the customer. Here’s a few quotes before I add my own commentary.
Note the Top CMO Expectation
So expectations are high regarding who is in charge of creatin
The UK Gets It’s First Digital Bank|
Fri, Jan 16th 2015 10:41a Michael Porter
Thanks Liza Sisler and Elizabeth Dias for pointing to the source articles. The flip side of Digital Transformation must be Digital Disruption. Probably no better example of that disruption exists than the Financial Services Industry where so much of the friction can be smoothed by digital technologies. On example of this is the UK first digital bank. Information Age has a short article on the new Charter Bank and what it may mean against older competition.
Consumers are increasingly va
Driving Digital Transformation with expanded eCommerce Solutions|
Mon, Jan 5th 2015 12:11p Beth Martin
In 2014, online stores are on target to generate an estimated $294 billion, or approximately 9% of all U.S. retail sales, according to forecasts by Forrester Research. They also report that by 2018, e-commerce market will reach $414 billion, with transactions made with tablets and smartphones accounting for about 20%.
The announcement of Perficient’s acquisition of Zeon Solutions expands our already considerable e-commerce solutions capabilities, with a front leader of e-commerce technology an
First iOS Apps from Apple-IBM venture|
Mon, Jan 5th 2015 12:11p Michael Porter
Around Q2 last year Apple and IBM announced their joint venture. At the time, I sw it as IBM ensuring everything works with iOS. CNET’s latest article highlights some of the first fruits and it’s a little different than expected. They focused on developing industry specific apps focused on productivity within the digital channel. I can’t say as I disagree with it.
Plan Flight, for instance, is designed for pilots to manage their in-flight activities to help airlines sav
Lessons from 2014: Healthcare and Patient Portals|
Fri, Dec 26th 2014 12:22p Mark Polly
There was a lot of talk about Healthcare and Patient Portals in 2014. Health insurance exchange portals started to mature a little bit with healthcare.gov finally coming on line. The Affordable Care Act requires providers to provide access to medical records for patients and many have looked to implement patient portals.
Looking back, here are some important lessons that we learned.
Healthcare Informatics said that despite many challenges facing patient portals, patient portal usage continue
Lessons from 2014: How to get more clicks on Facebook.|
Thu, Dec 25th 2014 12:31p Mark Polly
Merry Christmas! As I have some time off at the end of the year, I’m looking back at information I have gathered in my reading list that I find interesting. I came across the article We tested all the best advice to get more clicks on Facebook. Here’s what worked by Kevan Lee at Buffer’s Social blog. As I re-read the article I had a funny feeling that I’d commented before on posts by Kevan Lee. Sure enough, I found two other blogs posts from this year that contained
Lessons from 2014: The Problem with Sentiment Analysis|
Wed, Dec 24th 2014 1:58p Mark Polly
As we wind down 2014, I’m taking a look back at some items in my reading list and bringing forward the ones I found important from a learning standpoint. The article The Problem with Sentiment Analysis by Sarah Kessler at Fast Company in November 2014 qualifies as one of those “aha” articles.
Analyzing social media has been a hot topic in the past couple of years. Ms. Keller points out that during the 2012 presidential election season USA Today had a daily story about Pres
Digital Transformation is Relevant to Pharmaceuticals Too|
Tue, Dec 23rd 2014 9:12a Michael Porter
Eugene Sefanov has a post out on our Life Sciences blog. He includes a video from a TV commercial but I want to focus on the web site for the drug JUBLIA.
Just as their TV commercial was spot on, their product website was just as superb. It ties into the video very well by using the image of, no other than, big toe boxer. There’s a “watch our TV spot” button strategically placed on the homepage. The site contains real “before and after” photos of patients that used JUBLIA, clinical t
Big Data’s Big Meaning for Marketing|
Tue, Dec 23rd 2014 8:12a Michael Porter
What better way to start blogging on Digital Transformation than on a topic not usually touched by a Digital Experience guy but still extremely relevant. Forrester released a report back in May on what Big Data means for marketing.
I won’t repeat the entire report but will highlight a few nuggets of information that might give you some interest in reading the entire report.
Traditional data practices were developed in a time where data was scarce, expensive, and used by a small populati
G2 Crowd scores Salesforce Chatter top social collaboration tool|
Tue, Dec 23rd 2014 8:12a Mark Polly
I saw the following tweet from Salesforce CEO Marc Benioff:
This was interesting enough for me to follow the link to see why Salesforce Chatter was rated the best social collaboration system. Barry Levine at Venture Beat had a nice article about G2 Crowd’s grid on social collaboration. Here are the first two paragraphs:
Salesforce’s Chatter is the social collaboration tool with the highest customer satisfaction.
That’s a key takeaway from G2 Crowd’s new Grid for Social Collabor
The Portal Blog Has Become Digital Transformation|
Mon, Dec 22nd 2014 4:10p Michael Porter
If you have recently read a post of visited my blog home page you will notice a change. We no longer focus solely on Portals. Actually, we’ve expanded our focus for a while. For a while we’ve expanded the focus to social networking, social media, web content management, digital experience, and marketing management. It’s a lot to cover but oddly enough, still isn’t sufficiently broad to capture what’s happening in the marketplace.
In the last year, trends tha
Anemic IT Growth or Budgeting Shift?|
Mon, Nov 17th 2014 3:18p Michael Porter
ZDNet reports on a recent Gartner report of 2015 IT budgets. They call it, “IT Spending for 2015 Anemic amid Digital Shift.” Here’s the breakdown on who creates vs who approves the IT budget.
I don’t interpret it quite this way. Yes, IT budget growth is anemic but there’s on telling piece of information in the ZDnet article
The upshot: Spending on digital innovation will be funded outside of the IT budget.
So yes, spending is anemic within
Digital Transformation is All Around Us…Again.|
Tue, Nov 11th 2014 8:19a Mark Polly
The phrase “Digital Transformation” has re-emerged as a new phenomenon. Google tells me there are 49 million (49,000,000) search results for the words Digital Transformation.
First, why do I say it is a phenomenon? It seems that many of our leading think-tanks are talking about digital transformation. Here are some examples:
Earlier this year, MIT Sloan Management Review posted this article: The Nine Elements of Digital Transformation
Forrester is predicting that in 2015
Drug or Drug Device Portals|
Thu, Oct 23rd 2014 10:12a Michael Porter
Eugene Sefanov has a nice post on the value of a patient portal for those who use a specialty drug or drug device. He goes into some detail on the possible use cases with that kind of portal. I like the approach he takes. Just being prescribed a drug doesn’t mean you are going to get the right outcome. Anything you can do to ensure the patient has all the support he or she needs will improve that outcome.
An effective way to provide patient support is through a portal that is sp
IBM, Microsoft to Let Each Other Use More Software in The Cloud|
Wed, Oct 22nd 2014 8:14p Michael Porter
Interesting news came today. Two software behemoths and sometime fierce competitors have decided that co-opetition may be the best model. IBM and Microsoft today announced a partnership making it easier for cloud customers to access each other’s software.
IBM cloud users will be able to get Microsoft products like Windows Server and SQL Server, while customers of Microsoft’s Azure service can use IBM’s WebSphere Liberty and DB2, the companies said today in a statement. Cl
Dreamforce: Community Cloud for Healthcare|
Tue, Oct 14th 2014 10:15p Mark Polly
All this week I’m at Dreamforce, the annual Salesforce conference. Salesforce has come a long way with their platform and they’ve recently introduced Community Cloud. Community Cloud is an evolution of their portal product and includes many features that we see in other enterprise-class, horizontal portals.
We are seeing a lot of interest in portals from our healthcare clients. At Dreamforce, I attended a session on using Salesforce Community Cloud in healthcare. I blogged
Salesforce Community Cloud Roadmap for 2015|
Tue, Oct 14th 2014 2:15p Mark Polly
Salesforce Community Cloud can be used for a variety of applications, including sales communities, customer self-service, marketing campaign management, or anywhere you need portal, content and social combined into one experience.
At Dreamforce 2014, Salesforce has been having a lot of sessions related to communities and I’ve seen a lot of communities focused on partners. That is if you are company that has sales partners, dealers, etc. a partner community would be relevant to you.
Successful Partner Communities with Salesforce|
Tue, Oct 14th 2014 12:18p Mark Polly
Zero Motorcycles needed a way to consolidate multiple partner facing systems into a simplified user interface, track sales and monitor participation programs and automate workflows. As we’ve seen from other customers, partners had to login to multiple systems. Using Community Cloud, Zero was able to provide one interface for the partners to login into and get information and process leads and improve sales.
Zero’s original model was B2C, thinking that consumers would order electri
Creating Customer Happiness with Salesforce Communities|
Mon, Oct 13th 2014 3:12p Mark Polly
Community Cloud is Salesforce’s newest and fastest growing cloud (until tomorrow). IDC has seen a huge jump in using social media to communicate with customers and respond to customer inquiries. The top 3 technologies that are planned to be used include discussion forums, public social networks, and online communities, which is where Community Cloud comes in.
Constant Contact, an all-in-one marketing platform, has over 600,000 small business customers. Constant Contact us
Content Marketing is Inherently Flawed?|
Fri, Oct 10th 2014 11:12a Michael Porter
In the past week I’ve either read or listened to two heads of global marketing for two well known brands. Both had a similar story with different sides of the same coin. Both had a message that dealt with Marketers having to forget about telling their brand story and go with what customers want to hear. The first was a session about leveraging social data with Michelle Lapierre who is the Sr. Director of Customer Experience at Marriott Rewards. The second is an article at cmo.com dis
Why Do Contextual Ads Fail|
Tue, Oct 7th 2014 3:12p Michael Porter
I’ve blogged about the personalization failure before. Now it looks like others are catching on to the ultimate failure on their part………… even as they harvest huge amounts of private information about us. This article in ComputerWorld outlines the issues. The author Mike Elgan hits the topic of privacy quickly and never lets it go:
Companies like Google, Facebook and Amazon violate our privacy in order to show us relevant ads. So why do their ads miss the mar
Gartner Magic Quadrant for Horizontal Portals 2014: Seeing Shifts|
Mon, Oct 6th 2014 8:13a Mark Polly
Gartner has released its Magic Quadrant for Horizontal Portals 2014 and it contains some interesting surprises. For the first time in several years, Gartner has moved IBM and Liferay ahead of the other vendors in both vision and execution ability.
Gartner Magic Quadrant Horizontal Portals 2014
The leaders for 2014 are still the same leaders as in 2013 and 2012. For the past few years IBM, Microsoft and Oracle have been clustered near each other in the Leader’s quadrant, with Liferay an
A Day in the Life of a Social Media Manager|
Mon, Sep 29th 2014 11:11a Mark Polly
In the BufferSocial blog, Kevan Lee posted an article for Social Media Managers. The post takes a look a “typical” social media manager’s day and breaks down that day into many different activities, represented in the info graphic here.
Mr. Lee also provides several different views on how other people spend their days managing social media. One person, Finola Howard, manages to compress all her daily activities into just one hour per day. Her tasks include:
How to Implement Lighter Weight Portals, Part 3: Knockout Portlet|
Thu, Sep 18th 2014 5:15p Mark Polly
In this series, I’m showing how Portals don’t have to be heavyweight. In Part 1, I wrote about how to make the infrastructure lighter by using cloud or IBM’s Pure System. In Part 2, I introduced the concept of using IBM’s Web Content Manager system to build very simple portlets.
Now in this final installment, I am going to extend the concepts introduced in Part 2 to show how we can build more complex portlets, but still keep everything lightweight. To review quickly
How to Implement Lighter Weight Portals, Part 2: Portlets|
Tue, Sep 16th 2014 12:11p Mark Polly
In part 1 of this series, How to Implement Lighter Weight Portals, I talked wrote about the infrastructure and installation aspects of Portals. To make the tasks of managing and installing portals, I recommended cloud solutions and for IBM, their PureApplication system both in the cloud and on-premise.
In Part 2, I turn my attention to applications and how to make task of developing portal applications more lightweight.
The goal of a portal is to combine applications and content at the glass fo
Using Mapping to Show Up-to-Date Content|
Thu, Sep 4th 2014 11:12a Michael Porter
Sometimes I’m amazed with what some of our developers do. I’ve seen so many examples of code just thrown together. I’ve seen that code produce infinite loops, slow down load time by a factor of 10, and take down servers. So when I see an example of someone thinking through how to efficiently create code, I’m amazed. Anyway, Parshva Vora, a Sitecore developer here at Perficient, just blogged on how you can use mapping to create agile code and more efficiently get at
How to Implement Lighter Weight Portals|
Wed, Sep 3rd 2014 9:11a Mark Polly
One of the complaints we often hear about horizontal portal systems is they are complicated and feel “heavy”. What makes a system feel heavy and how can we lighten the load?
In a typical portal application we have to integrate multiple applications, content and document management systems, security, search, personalization, page management, etc, etc. is it any wonder why a portal would feel heavy when you try to bolt together all these systems? Some vendors have taken the approach th
Why Patient Portals Remain Healthcare’s Enigma|
Wed, Sep 3rd 2014 9:11a Michael Porter
CIO.com has an interesting article about why patient portals just aren’t popular. I think the author, Brian Eastwood, gets some things right but also misses some key reasons or challenges. Here’s what he got right.
Adoption just isn’t very high. No one is using the patient portals that are out there.
Doctors don’t use portals………….and they don’t have patients who use portals. In other words, if a medical provider still thinks the best w
Forrester Digital Experience Wave|
Wed, Jul 30th 2014 3:12p Mark Polly
Last week Forrester published their first Wave on Digital Experience Platforms. I was at the IBM Digital Experience Conference and it sounded like IBM was expecting good news from Forrester in this wave. In fact, Stephen Powers from Forrester was the Keynote speaker at the conference and one of the principal authors of the Wave.
Much to every one’s surprise, the Wave came out with nobody listed as a Leader. Adobe, hybris (SAP), IBM and Sitecore came out as the Strong Performers
WebSphere Portal and UI Myths and Facts|
Wed, Jul 30th 2014 12:12p Michael Porter
I don’t know how I missed it but Harish Bhavinachikar has a nice post on what you can do with modern UI tools in WebSphere Portal. It’s on our Spark Blog but addresses something that keeps coming up again and again. Frankly, the front-end tools have changed considerably in the last couple years. Modern UI tools / frameworks like AngularJS, Bootstrap, JQuery, and a host of others make it easier to manage the UI and to further enforce separation of the front-end from the back-end
Google Search With Sales Force|
Wed, Jul 30th 2014 9:12a Michael Porter
Brendan Callum, a director and whiz extraordinaire in our Salesforce practice, has a video out about what they did with Google Search and Salesforce. The video doesn’t go into a lot of detail but I find it extremely interesting that an appliance (older trend) searches the cloud (ongoing trend) in a secure fashion. Of course, why do you need detail when someone developed a connector for it and all you have to do it buy, install, and go.
Migrating Web Content Using Kapow (Part 3)|
Wed, Jul 30th 2014 9:12a Michael Porter
I’ve blogged about this before with Candace’s Part 1 and Part 2. She just published Part 3 in the series. Here she focuses on what to do once you’ve extracted and transformed the content. In other words, getting that web content into the target system. In this case it’s Sitecore, a popular .NET based WCM. I think it’s great Candace took the time to walk through a step by step approach to this. Go to her post for the full set of steps and details.
Hilton Changes The Game, Mobile Enables It|
Tue, Jul 29th 2014 10:12a Michael Porter
Hilton announced on their web site that they plan to change the game when it comes to the guest experience at their hotels. While the press release doesn’t state the investment, the Wall Street Journal quotes it at $550 million. But what’s really cool is that the smart phone will become:
Your room key: bypass the line and head straight to your room
The way to choose your room: choose your room from a map of the hotel
Special requests: get upgrade, ask for amenities, etc.
Enterprise Collaboration and Digital Transformation|
Tue, Jul 29th 2014 9:12a Michael Porter
@lizasisler pointed me to an interesting article on CIO.com about the need for digital transformation and how you get there. The answer is of course that you need to break down silos and enterprise collaboration tools will help……. along with cultural change and executive support. See my deeper color commentary over at Perficient’s Microsoft Blog.
What Executive roles champion and support digital transformation?
IBM Portlets Running on Liberty Profile on IBM Bluemix|
Wed, Jul 23rd 2014 11:12a Mark Polly
You may not have heard of the Liberty Profile, unless you are interested in running WebSphere Application Server in a cloud environment like BlueMix. Saurabh Agarwal and Jaspreet Singh presented this session at the IBM Digital Experience Conference.
What is this Liberty Profile? Liberty is a lightweight WebSphere Application Server that is already embedded in IBM Bluemix which runs on Softlayer. By lightweight, I mean that the install of the server is fast, startup is fast, and it is optimiz
Why Social Needs to be Part of Your Portal|
Wed, Jul 23rd 2014 11:12a Glenn Kline
IBM’s 2014 Digital Experience Conference started Wednesday off with a great session by Mac Guidera, Social Workforce Strategist from IBM, titled “Why Social Needs to be Part of Your Portal.” The session was very insightful blending a mix of statistics, trends, best practices and insightful thoughts.
Social Business Patterns
Patterns represent modernized processes with dynamic, repeatable and measurable “people interactions” created by building social into work and
Consumer Engagement at Florida Blue with IBM Digital Experience|
Tue, Jul 22nd 2014 5:13p Mark Polly
Glenn Kline of Perficient and Phani Kanakala from Florida Blue presented a case study of how Florida Blue, Florida’s largest healthcare payer, uses IBM Digital Experience to engage consumers. Florida Blue’s mission is “To improve the health and well-being of Floridians and their communities”. This really is a good reason to engage customers.
Florida Blue has been using IBM Digital Experience platforms since 2008. Every year Florida Blue added new features and new si
IBM Digital Experience in the Cloud: New Options and Capabilities|
Tue, Jul 22nd 2014 4:12p Mark Polly
Tony Higham and Paul Kelsey spoke about deploying IBM Digital Experience on both an on-premise and public cloud. There are 5 properties of the cloud generally recognized in the market. IBM is fully supporting each of theses properties:
On-demand & Self Service – its there when you need it
Broad Network Access – a global network with fast access from any device
Resource Pooling – customers share computing resources at some level. IBM is not really embracing shared har
Integrating IBM Digital Experience and Microsoft SharePoint|
Tue, Jul 22nd 2014 12:12p Mark Polly
Jason Cornell spoke at the IBM Digital Experience Conference about how well IBM Digital Experience software integrates with SharePoint. When IBM talks about integration with SharePoint, its usually how to display SharePoint content or apps within WebSphere Portal.
There are a bunch of ways that IBM has enabled out-of-the-box integration with SharePoint:
IBM has Web Application Bridge to pull in SharePoint sites, libraries, lists, wikis, blogs, announcements and so on. The Bridge displays cont
IBM Digital Experience Conf: Developing Portlets Using JQuery|
Tue, Jul 22nd 2014 10:12a Glenn Kline
First, a couple of key statistics to indicate why this is important and cannot be ignored:
57.5% of websites use jQuery.
jQuery has a 93% marketshare.
IBM Digital Experience Conf: Marketing Integration|
Mon, Jul 21st 2014 5:12p Mark Polly
Rob Enright, a Digital Experience Strategist with IBM spoke about integrating Marketing Management with IBM Digital Experiences. Customer expectations are soaring, yet it takes time to build your digital experience to keep up or even get ahead of those expectations.
Here are several themes IBM is focusing on:
“Insight to Action” with a few clicks – this will require more and more automation of the
Manage omni-channel campaigns that are coordinated across the channel. This
IBM Digital Experience Conf: IBM Web Content Manager Patterns|
Mon, Jul 21st 2014 1:13p Mark Polly
Eric Morentin and Nick Baldwin spoke about WCM Patterns that should be used in content management development in IBM Digital Experience. Patterns of course are a “canned” way or even best practice for implementing solutions. There are four themes of patterns they talked about:
Better content / component model
There are different types of content and Content Manager build a content page by pulling various types of content. Types can include things like slide shows, lists, bloc
IBM XGX – What’s New in WebSphere Portal and IBM WCM 8.5|
Mon, Jul 21st 2014 1:13p Glenn Kline
Rob Will, chief architect for WebSphere Portal, once again gave a great presentation at IBM’s Digital Experience Conference 2014. The focus was on the new capabilities delivered in the last year.
The focus of the digital experience suite has been to provide a framework with tools and services to be able to deliver a great digital experience. The focus has shifted from IT building the solutions to the line of business being able to own and deliver content and services themselves. The
IBM Digital Experience Conf 2014: Stephen Power’s View|
Mon, Jul 21st 2014 11:12a Mark Polly
Forrester’s Stephen Power spoke about transforming digital strategy. Stephen is Vice President at Forrester and covers the Digital Experience market. He started by talking about the age of the customer and how we got to this point (customer centricity per Gary Dolsen). Preceding the age of the customer was Age of Manufacturing, Age of Distribution and the Age of iInformation. Starting in 2010, he suggests that the Age of Customer started.
Complexity is increasing in the Age of the Cu
IBM Digital Experience 2014: Opening Session with Doug Geiger|
Mon, Jul 21st 2014 10:13a Mark Polly
Doug Geiger is IBM’s VP for Development for Digital Experience. He talks about the new features available in IBM Digital Experience 8.5:
New Authoring toolbar to make content creation easier
BrightCove integration to publish steaming video to the BrightCove distribution network
Multi-channel delivery with IBM Worklight – everything is multi-channel out of the box
Portlet development now is easier by allowing non-java developers to create rich portlets using:
Digital Data Connect
IBM Digital Experience Conference 2014: Opening with Gary Dolsen|
Mon, Jul 21st 2014 10:13a Mark Polly
IBM’s Digital Experience Conference got underway today in Anaheim. For those that have followed IBM WebSphere Portal in the past, Digital Experience is a really set of individual point products that include WebSphere Portal, Web Content Manager, Forms, etc.
If you have really, really followed IBM’s portal you will probably know Larry Bowden as the long-time leader and builder of the IBM WebSphere Portal brand. Larry has recently retired from IBM and Gary Dolsen has taken over th
Option to Migrate Web Content Sites|
Thu, Jul 17th 2014 4:15p Michael Porter
It’s a never-ending request for anyone who does web content management project……. how do you get the content from your old site to your new site. At first, we did it all by hand. Then we tried a couple vendors who wrote connectors to pull content from source CMS’. Neither worked all that well for anything over 7,000 artifacts. Lately we’ve had some luck with Kapow. Candace Hoeksema has a nice series going on over in our Microsoft Blog about how you make it w
Now You Can Buy Bus Tickets With An App|
Thu, Jul 17th 2014 4:15p Michael Porter
You can file this under slightly self-serving. Android Police has a short article on the Bolt Bus app (also available on iOS). It’s highly rated and fairly useful. Why self-serving you ask? Well, Perficient developed it for the client. My twin brother Tim Porter was the manager of that project.
Customers can now get their confirmation number and board a bus without having to get their hands on a computer beforehand. The app contains the features found on the website, including sea
Google: Reasons Why Nobody Uses Your App, Your Site, Your…|
Thu, Jul 17th 2014 10:12a Mark Polly
I came across the article Google: Reasons Why Nobody Uses Your App in my favorite iPhone app Zite. The article is about a presentation given by Tomer Sharon, a user researcher at Google, at Google’s I/O Conference. I embedded the video here for you to view.
Tomer identifies reasons why nobody uses your app. I want to extend this to your web site, your portal, or whatever because these six reasons apply beyond an app.
I’ll summarize the reasons below, but there were two reas
Are you going to IBM’s Digital Experience Conference?|
Wed, Jul 16th 2014 10:11a Mark Polly
Next week (July 21, 2014), IBM’s yearly Digital Experience Conference will be in full swing. In the past this conference has been called “Exceptional Web Experience” and “Portal” conference and the new name reflects not only the market changes taking place, but also IBM’s approach to the market. The market is no longer a “Portal” market or even just a “Web” market. I think that “Digital” explains that we are focused on
Digital Tipping Point: McKinsey Releases Survey|
Mon, Jun 30th 2014 8:15p Michael Porter
Mckinsey released their digital survey and it’s chock full of information. They note that this years survey focuses on digital spend and how companies organize themselves. Not surprisingly, most companies are investing in digital to build a competitive advantage or to grow a business.
Strategic objectives to digital investment
There’s a lot more information in their survey including strategic priorities within the business. It’s worth a good 15 m
The Changing Nature of Search|
Mon, Jun 30th 2014 8:12a Michael Porter
CMSWire has a thought provoking article about the “Changing Nature of Search” The author Gerry McGovern notes that search changes over time and changes based on our behavior with applications and sites. Once we find a site to apply to a specific task like cheap airfare, then we stop hitting Google or Bing for example. But most intriguing was the relationship in how you modify your site based on insight gained from search analytics.
The BBC intranet used to analyze its top search
Are Portals Really Dead?|
Mon, Jun 30th 2014 6:11a Michael Porter
So lately I’ve been seeing a new class of web site that leans more towards custom development than a horizontal portal. The factors influencing a custom development approach mainly fall into the proliferation of Web/RESTful services and better front end tooling in AngularJS, Bootstrap, and similar items. Both Forrester and Gartner have labeled horizontal portals dead although not as explicitly as I just stated. With continuing evolution of best practices, we have to question the p