| Recent Blog Posts |
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7 Insights into Change Management Part 2
Wed, Jun 1st 2016 7:51a Chuck Bach
At the 2016 Association of Change Management Professionals (ACMP) 2016 Conference, one of the talks that caught my eye was called Top 7 Insights, Taking ECM to the Next Level by Jacqueline Iny. This post represents part 2 of 2.
5. Let the client do the work. I had to really think about this one for a minute and then it hit me when the presenter said “stick with your expertise”. I must admit, I am quite guilty of this from time to time. In an effort to move things forwa |
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7 Insights into Change Management Part 1
Wed, Jun 1st 2016 7:49a Chuck Bach
At the 2016 Association of Change Management Professionals (ACMP) 2016 Conference, one of the talks that caught my eye was called Top 7 Insights, Taking ECM to the Next Level by Jacqueline Iny. While at first glance, many of these 7 insights seemed a bit off to me and with the limited presentation time, you were left to draw some of your own conclusions, after hearing the whole presentation and thinking about it that evening, I have found that many are really good.
1. Sponsorshi |
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Canada lags behind U.S. in digital transformation, study finds
Thu, May 26th 2016 10:35a David Sheets
Many U.S. businesses still have miles to go on their digital transformation journeys, but Canadian businesses appear to lag even further behind.
According to research by International Data Corp., just over 2 percent of Canadian businesses surveyed on digital transformation readiness considered themselves “digital disruptors” – aggressively exploiting digital technologies and innovating to create new business models. More than 60 percent were “digital resisters” struggling to define the |
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Building a Successful Change Network
Wed, May 25th 2016 9:49p Chuck Bach
Building a Successful Change Network
One of the most valuable tools at the disposal of a Change Management Consultant is the Change Champion and Change Agent Network they create at the beginning of an engagement. When stood up properly, this group can make your change effort a success in so many ways and can also lead to sustainment of the change within the client organization for years to come. During a recent engagement with a large manufacturing company, I was fortunate enough to have creat |
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Can Being Happier Help Your Work and Life in General?
Tue, May 24th 2016 9:30p Chuck Bach
I recently attended the opening session of Association of Change Management Professionals (ACMP) yearly conference and was immediately drawn to keynote speaker John Achor’s thoughts on “The Happiness Advantage” and how positive thought can not only make you happier, but can provide a myriad of other positive impacts in your life. Not only can it have an impact on your life, the “ripple effect” of your happiness impacts everyone around you as well.
I think the first mistake that people |
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How to Become a Customer Obsessed CIO #STLG2I
Tue, May 24th 2016 12:49p Mariana Huber
David Meyer, VP and CIO of Graybar, sat down with Perficient’s Managing Principal for Strategic Advisors Mike Porter to discuss customer centric IT trends inspired from Forrester’s 2016 predictions, “With digital now reaching deeper into the domain of business operations and products, 2016 will be the tipping point where a new breed of Customer-Obsessed CIO becomes the norm.” This fireside chat, held during the Gateway to Innovation conference, focused primarily on how to leverage tec |
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Infographic: 5 Customer Experience Trends You Need To Know
Thu, May 19th 2016 9:29a Kate Tuttle
Customer experience, or CX, is the sum of all interactions a customer can have with a brand. What a customer thinks of a brand becomes the overall brand perception and trumps the company’s view of itself. For more and more organizations, digital transformation is the process that drives customer experience advancement. Digital transformation is a means of modernizing the systems used to create, deliver and sustain meaningful customer experiences, and to ensure the business is attuned to its m |
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Digital Transformation: Understanding Where You Are
Thu, May 12th 2016 2:04p Kate Tuttle
Digital transformations are journeys, not destinations. Adopting a means of modernizing the systems used to create, deliver and sustain meaningful customer experiences, and at the same time ensuring the company is attuned to its most digitally savvy customers, takes time and determination. A clear digital vision shows everyone in the company the path toward constant revitalization and renewal.
The path has two levels: one populated by companies that choose to pursue excellent customer experience |
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Digital Transformation: Crafting a Vision for Change
Wed, May 11th 2016 9:40a Kate Tuttle
Digital experiences change expectations among business customers. Companies see this and strive to do something different, something unique to retain and gain those customers. But where should they start? What must companies do different to meet those changing expectations?
Simply put, they must create products and services that have value. Meeting customer expectations gives a company’s products more value. However, companies must be aware – from the top down – how to create that value, a |
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Vision Best Practices with Digital Transformation
Thu, May 5th 2016 10:21a Michael Porter
Vision comes up a lot and I’ve had many chances over the years to work with companies in defining their digital vision. There are a variety of ways to go about it but regardless of what tools you may use, here are a few things I would suggest:
1. Align Your Digital Vision to Company Strategy
Every company should have a strategy. It should have a niche and a way in which it intends to compete. Company executives usually set and communicate the strategy although you’d be surprised |
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A Fireside Chat with a Customer Obsessed CIO
Tue, May 3rd 2016 12:19p Mariana Huber
Join Perficient and Graybar for a fireside chat at the 2016 Gateway to Innovation Conference in St. Louis on:
Wednesday, May 11, 2016 | 10:45 Breakout Session | Room 240, 2nd Floor
America’s Center Convention Complex | America’s Ballroom, 220 Complex – 2nd Floor
701 Convention Plaza, St. Louis, MO 63101
Graybar CIO David Meyer and Mike Porter will be discussing customer centric IT Trends inspired from Forrester’s 2016 Predictions, “With digital now reaching deeper int |
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Infographic: 9 Steps for Digital Transformation Success
Sun, May 1st 2016 8:00p Kate Tuttle
Trends analyst Altimeter defines digital transformation as “the realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touch point in the customer experience lifecycle.” Note that this lifecycle encompasses the entire progression of customer interaction, from consideration of a product through its purchase and use on through the maintenance of loyalty surrounding that product.
Simply put, business success in a digital age re |
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What Tools Are In Your Marketing Wallet?
Fri, Apr 29th 2016 3:00p Kate Tuttle
My colleague, Beth Martin, Marketing Director, Digital Platform Solutions at Perficient recently wrote a blog post called What’s in Your Marketing Wallet? In her post she talked about the evolving role of marketers and how the marketing landscape is changing.
As marketers we are no longer just the creatives with the catchy headline … we need to be the strategists, creatives, writers, technologists and data scientists to be at the forefront of customer engagement. We need to be sav |
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Digital Transformation and The Impact of Customer Experience
Fri, Apr 22nd 2016 7:44a Kate Tuttle
Customer experience, or CX, is the sum of all interactions a customer can have with a brand. The sum of these interactions shapes your brand and can decide the fate of your business. What a customer thinks of a brand becomes the overall brand perception and trumps the company’s view of itself. Josh Bernoff of Forrester Research described it this way: “More than any other factor, customer experiences determine whether companies thrive and profit, or struggle and fade.”
The result is that CX |
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Digital Transformation in Life Sciences
Thu, Apr 21st 2016 12:55p Michael Porter
Marin Richeson seems to be on a roll in the Life Sciences blog with multiple topics on the implications of digital to Pharma. I’ve talked to more than one Life Sciences firm who is rethinking their entire approach to customer experience and moving towards addressing a full journey. What makes it more fun for these firms is that they need to address a digital channel and do it globally with many different consumers.
Anyway, take a look at a few articles I find interesting.
30 Examples o |
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Brands Must Move to Digital Experience
Wed, Apr 20th 2016 8:53p Michael Porter
I read an article on CMO.com about a variety of marketing execs highlighting the needs to move to a digital experience. Now this was from the recent Ad Age Digital Conference so keep in mind that the main focus is still on ads but at least it’s on ads that provide an experience. In reality, a digital experience would include much more than that like:
Useful content rather than just ads
collaborative sites to gain information and answer questions (relevant to some but not all of you)
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Modern Cloud and the Impact on Digital Transformation
Wed, Apr 20th 2016 8:38p Albert Qian
Modern business moves faster than ever, with more access than ever to innovative hardware and software solutions. To counteract the competitive landscape, savvy business executives must do what they can to adjust to changing climates and remain adaptable through technology and strategy.
As a result of these changes, many businesses are considering cloud computing solutions to augment their day-to-day activities. Much like how the rise of the personal computer contributed to digital transformatio |
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Escaping the Digital Media Click Trap
Wed, Apr 20th 2016 7:00a Michael Porter
I ran across an interesting article at the Information.com site. It’s about how using ‘tricks’ to generate more views ultimately fails. The main target are the news generators and the examples they use include Mashable and BuzzFeed but the lessons learned are completely relevant to anyone trying to create a great customer experience. A lot of times when we discuss digital transformation with clients, this is what digital marketers are thinking in order of importance:
Di |
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Infographic: 8 Ways to Jumpstart Digital Transformation in 2016
Tue, Apr 12th 2016 5:00p Kate Tuttle
Digital transformation is not just a buzzword, it is a business imperative. Understandably so, digital transformation can be an intimidating phrase. What is it? What does it mean for me and my organization?How do we get started? These may be a few of the questions swirling in your heads.
Our new infographic takes a look at 8 ways to jumpstart digital transformation in 2016. Perficient has also produced a series of digital transformation guides that provide additional information around each of t |
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Riding the Digital Tidal Wave in Telecommunications
Mon, Apr 11th 2016 3:08p Kate Tuttle
Like all industries, the digital tidal wave is quickly transforming the telecommunications industry. Thanks to digital, operators are witnessing an evolving customer journey and a significant shift in the way customers and operators engage. The customer journey is increasingly becoming multi-channel as customer interactions integrate physical, online, and mobile digital touch points throughout the purchasing journey. The reality is, technology is changing consumer behavior and the telecommun |
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3 Reasons Digital Transformation is a Business Imperative
Sun, Apr 10th 2016 9:30p Kate Tuttle
There has been a lot of buzz across industries about digital transformation and lets be honest, the reality is that digital transformation is a business imperative. Organizations that delay transformation or ignore it altogether risk being irrelevant.
According to trends analyst Altimeter, digital transformation as “the realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touch point in the customer experience lifecycle.” |
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4 Challenges Inherent in Digital Transformation
Thu, Apr 7th 2016 8:30a Kate Tuttle
A core set of digital technologies — mobile, social, the cloud and data, among others — are transforming companies at both an operational and a strategic level.
Upon committing to digital transformation, the first concern becomes obvious: What are the challenges inherent in digital transformation?
There are four trends driving real change across industries today and I’m sure many of you are experiencing these trends, both as business leaders and also as consumers.
RISE IN CUSTOMER EXPECTA |
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Driving Digital Transformation with a Solid Mobile Foundation
Tue, Apr 5th 2016 9:00a Albert Qian
Mobile technology has infiltrated every part of modern living, enabling us to pay our bills, keep in touch with friends, and enjoy the latest entertainment. Much like desktop computers in the 1980s and 1990s, mobile devices have revolutionized work and play, creating new mediums and interactions. For innovative and engaged businesses, the popularity of mobile technology has offered an opportunity to maintain lines of communication with customers and employees regardless of industry.
According to |
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CMO.com’s State of Digital Marketing 2016 by Industry
Fri, Mar 25th 2016 10:06a Mark Polly
CMO.com, which is published by Adobe, provided an infographic on the state of digital marketing by industry. Although they list only five industries, the insights presented are interesting. I have linked to the infographic on SlideShare.net below. Here are some interesting tidbits if you don’t have time to look through the infographic right now:
Naturally, retailing leads the way in the amount of ad spending. The spend is split almost in half between desktop devices and mobile d |
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Onboarding as part of Digital Transformation
Wed, Mar 23rd 2016 4:39p David Price
If you have attending any of our Digital Transformation webinars, this quote will be familiar.
“The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.”
– Altimeter
In this Perficient webinar The Internal Impacts of a Digital Transformation: How to Effectively Manage Culture, Collaboration, and Knowledgewebinar The Internal Impacts of a Digital Transformation: |
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Is Now a Good Time to Start Crafting Your Digital Strategy?
Fri, Mar 18th 2016 9:35a Mark Polly
With all the tintinnabulation about customer experience and digital transformation, its natural to wonder, “Do we need to create a digital strategy for our business?” Certainly, we’ve seen a lot of interest in “Digital Strategy” across a broad swath of industries. But is investing the time and energy in building a digital strategy really worth it for your company right now?
In a recent Harvard Business Review post, “Don’t Draft a Digital Strate |
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How Advanced Analytics Can Protect Revenue
Thu, Mar 17th 2016 3:55p Sharon Suchoval
Utilities nationwide are experiencing flat or declining revenue. This is due, in part, to the fact that the public steals 1% of the energy created by electric companies by re-configuring their meter or re-routing energy around the meter.
Perficient created a theft detection solution built on analytics platforms and tools, such as SAS and R, designed to uncover anomalies in customer meter and usage data. This solution leveraged custom machine learning algorithms to perform pattern recognition ana |
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Change Management: Soft or Tangible ROI
Tue, Mar 8th 2016 7:42a Beth Martin
“…When we think about projects particularly with technology implementations, we are all about getting technology right…unfortunately that doesn’t always define success.”
David Chapman
Strategic Adviser – Perficient
Change Management helps to ensure that the “people” in your organization are ready, willing and able to function effectively as part of the technology implementation and it can be one of the larger factors in achieving a solid ROI in any technology implem |
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Facebook at Work is a Game-Changer, Folks
Thu, Mar 3rd 2016 2:40p Rich Wood
In the world of enterprise social networks, Facebook’s somewhat stealthy new offering has the potential to be a real game-changer. According to TechCrunch, the product, known simply as “Facebook at Work”, is slowly building up a long waiting list of interested corporate customers.
Of course it is. And why wouldn’t it? Most everyone these days is working social, or at least giving lip service to the idea of trying– that revolution was fought and won several yea |
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A Program Framework for Digital Transformation
Wed, Mar 2nd 2016 1:37p Eric Roch
Digital Transformation Program Management
Technology alone cannot create a Digital Transformation (DT) Strategy that will lead to sustainable business growth. There must be IT alignment with a market-driven DT business strategy that defines the mission, goals and roadmap for business service implementation. IT must have a shared DT mission with the business. There must be an understanding of how IT and business goals intersect and how IT will facilitate the implementation. Yet many IT organizati |
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Evolving Your Business to Avoid Becoming a Digital Dinosaur
Tue, Feb 23rd 2016 2:36p Stephanie Gallina
Digital transformation is more than an aspirational goal for organizations. Elevated customer expectations and the rapid pace of business means this evolution is necessary for not only thriving today but also for succeeding in the decades to come.
CMS Wire published a solid recap of Perficient’s latest webinar on overcoming the five barriers to digital transformation.
Among the key takeaways is that Digital Transformation:
Requires more than upgrading technology and architecture
Starts with t |
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How to Improve Customer Experience – The Volkswagen Story
Fri, Feb 19th 2016 12:05p Mariana Huber
Volkswagen Group of America is no stranger to Innovation. With leading brands such as Audi, Bentley, Bugatti, Lamborghini and Volkswagen, it comes as no surprise that their slogan “Innovation. Sophistication. Optimization.” would not only be showcased in their automobile technology but would also translate to their technical infrastructure supporting sales within their 1000+ dealer network.
Driving a better customer experience with digital transformation
VWGoA has committed to 1 million |
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Leading Organizational Transformations: A Digital Perspective
Thu, Feb 18th 2016 6:22p Michael Porter
McKinsey has a long but great article on Leading Organizational Transformations. It’s very focused on the generic need of transformation rather than my more specific focus on digital transformation but the description of the problem and recommendations on approach make sense in both use cases.
The problem
Let’s face it, most attempts at transformation of any kind either fail miserably or fail to reach their potential. The problem lies in the single faceted approach most companies t |
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The Changing World of Customer Experience with Frito-Lay CMO
Thu, Feb 18th 2016 9:17a Michael Porter
I considered naming this blog post An Interview with Frito-Lay CMO but after thinking about it, decided that Ram Krishnan is really talking about Customer Experience (CX). CMO interviewed Ram Krishnan about his views on marketing and data. His twitter handle is @ramalytics after all. Mr. Krishnan is all about the data in the marketing world but he emphasizes data for a purpose. Here’s a few quotes to make my point.
Customers want a two-way communication with brands
Consumers are qui |
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Is There a Place for “Headless CMS” in Digital Transformation?
Thu, Feb 11th 2016 11:01a Mark Polly
The term “Headless CMS” has come up in the past year and it has started to generate some buzz in the industry. “Headless CMS” is basically a concept and not a product or technology. But it has potential to help in our digital transformation efforts by making content delivery and marketing more flexible.
Traditionally, content management systems have been built not only to create and manage content, but also to manage the entire web experience, from displaying content, |
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Digital Transformation: It’s a journey, not a destination
Fri, Feb 5th 2016 5:04p Beth Martin
You have probably heard this statement before—“it’s a journey, not a destination,” and chalked it up to a simple cliché. But the drive toward digital transformation mirrors this statement.
Digital transformation does not occur in a day or a month and it is not only front-end but includes all of the back-end solutions and integration strategies that are far reaching inside your company. It is a journey that impacts every area of the organization from vision and strategy to architecture, |
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What Separates Digital Transformation Leaders from Laggards?
Tue, Feb 2nd 2016 3:52p Beth Martin
We all know it’s a time of rapid change for businesses – the number of articles on digital transformation and rationale for change are in the news constantly.
B2B and B2C Companies are realizing that embarking on strategic, transformational change, where all focus is around the customer, is not an option. It is a necessity to be a successful company. Yet, the digital transformation initiative is creating wider gaps between leaders and the laggards and there are some predictions that this gap |
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Where to Start With Digital Transformation
Wed, Jan 27th 2016 7:33a Michael Porter
Not all of our Digital Transformation content resides on this blog. Marin Richeson has a DT blog post over in our Life Sciences blog on where to start with Digital Transformation. It has a life sciences flavor, of course, but you can easily translate to any industry.
Journey mapping connects the dots from your customer’s initial interaction with your brand, through their entire experience with your brand via multiple channels (e.g., website, mobile app, phone call, direct mail coupon), to the |
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Top 5 Digital Transformation Best Practices: 4. Organize
Wed, Jan 27th 2016 6:30a Michael Porter
Don’t forget the other parts of this series:
Gain Insight
Vision and Goals
Culture
In some ways, this topic is related to culture and highlights that so much of digital transformation does not deal directly with technology. Our reality is that a change means dealing with people. People organize in a variety of ways. Those organizations have very specific explicit (bonus….) and implicit (culture) inducements to action. Just starting down path and announcing, “Today we |
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#NRF16: Uncover What Customers Value, Deliver Reliable Experience
Tue, Jan 26th 2016 11:38a David Hess
Focus on what your customer wants, for they are all that truly matters. But let’s come back to that.
Spending time at the National Retail Federation’s 2016 annual convention meant exposure to a staggering collection of gadgetry, hardware, technology, and an impressive gathering of some of the retail industry’s greatest thought leaders. Whether the goal of the NRF attendees was to come away with new ways to improve operational efficiency, leverage technology to connect to their customers, o |
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Integration Strategy in a Digital World
Mon, Jan 25th 2016 5:25p Eric Roch
In the report CIO Call to Action: Shake Up Your Integration Strategy to Enable Digital Transformation Gartner says, “Most CIOs have yet to recognize that their traditional, established integration strategy cannot cope with digitization’s fast technology innovation and accelerated pace of business.”
IT integration competency centers (ICC) and the software they use grew out of the complex requirements of Enterprise Application Integration (EAI). But with the movement to Service-Oriented Ar |
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Establishing Best Practices for API Architecture and Standards
Tue, Jan 19th 2016 12:24p Eric Roch
A strong approach to API development is one that is driven by business value and objectives and governed by reference architecture and standards. It is common for companies to develop sets of APIs for point projects only to find that after years of project-based development, they have hundreds of APIs built with little commonality and a great deal of redundancy.
Great success has come from building API strategy and standards based on SOA concepts and approaches. For example, having some gover |
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Marketing Measurement Mandate – NRF 2016
Tue, Jan 19th 2016 9:05a Ross Monaghan
Digital marketing is one of the fastest growing disciplines within the overall “marketing” ecosystem. One of the main reasons is due to the quantifiable nature of the insight provided in real-time. While one may receive a large amount of data related to their business, the reviewer of data or even senior leadership may not be using the appropriate key-performance-indicators (KPI’s) to measure each specific marketing tactics impact.
Many companies are often times blinded by the overall miss |
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Digital Transformation Means Rethinking Your Approach
Mon, Jan 11th 2016 11:26a Michael Porter
I was reading some research from Forrester’s Nigel Fenwick on Digital Transformation. I think one of the graphics he used portrays the digital prey vs digital predator tipping point quite nicely. I think we all get annoyed when someone wants to sell you their product rather than create a solution to your need or problem or need.
Digital Transformation Means Rethinking Your Approach was first posted on January 11, 2016 at 10:26 am. |
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Digital Transformation Priorities in 2016
Thu, Dec 31st 2015 8:09p Michael Porter
It’s that time of year where we look at what happened in 2015 and look forward to 2016. The Enterprisers site has a nice article about CIO digital priorities for next year. Not surprisingly, it’s heavy on the technology. Also not surprisingly, back-end tech is well represented. I won’t highlight everything so you should read the whole article.
Rapid app mobile development
Platformization of IT
Focus on mobile back end integration
Convergence of CRM and Marketing Autom |
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Top 5 Digital Transformation Best Practices: 3 Culture
Thu, Dec 31st 2015 1:40p Michael Porter
Don’t forget the other parts of this series:
Gain Insight
Vision and Goals
When speaking of the digital world everyone’s natural inclination is to think technology. While technology forms a key component of this digital first realm, it’s not the only component nor is it the hardest component. Culture makes the top of my list for the hardest things you must tackle in your digital transformation. It means you have to get the entire company on the same page and moving in t |
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Uber Bets It’s API Will Transform Your Ride
Wed, Dec 30th 2015 2:03p Michael Porter
One of the technology points we make in digital transformation is that you cannot just focus on the front end. Failure to leverage all your assets in creating a great customer experience means you will probably be left behind. Venture Beat has an article on Uber’s API Bet. There vision is very specific and entirely focused on staying relevant.
“It’s about closing the gap from where your users are and where you want them to be,” Saad said in the interview. “It’s about buildi |
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Top 5 Best Practices: 2 Vision and Goals
Wed, Dec 30th 2015 12:33p Michael Porter
This is relatively simple but a step in your transformation you can’t skip. Most every company has a strategy. Your digital strategy should align to your overall company strategy. For example, if you differentiate yourself in your marketplace by targeting a specific type of client or by being a full service, high touch type of company, you digital customer experience shouldn’t jettison the competitive differentiators you’ve built up over time. You digital strategy shoul |
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Top 5 Digital Transformation Best Practices: 1. Gain Insight
Tue, Dec 29th 2015 5:29p Michael Porter
So as the year closes, you start to think about what works and what doesn’t, especially in the context of the conversations you’ve had with real life companies. There are a variety of best practices but I’ll pick my top five and start out with what some would consider the most obvious, gain insights and understand your customers.
Let me give you a real life example. I was speaking to a customer and they wanted us to tell them how to transform right there. It was like a te |
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The Year in Review | Top 10 Digital Transformation Posts of 2015
Tue, Dec 22nd 2015 6:15p Sharon Suchoval
Digital Transformation was one of the biggest trends of 2015. Transformation is vital, but can be overwhelming if you don’t know where to start. These were the ten posts that you found most compelling this year:
Ten | Top 10 Reasons Why You Need API
There are many reasons to have an API. We list the top ten.
Nine | The Benefits of Service-Oriented Architecture Approach for APIs
How to ensure that you have the best of SOA, APIs and microservices.
Eight | Don’t Underestimate Emp |
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IDC Predicts The Emergence of the DX Economy
Fri, Dec 11th 2015 11:57a Michael Porter
Here at Perficient, there is some debate on whether Digital Transformation is a trend with a short life or whether it has a much longer life. I believe it’s the latter. The term may change but the root causes of the digital economy will not change. That’s what makes this IDC Report on the Emergence of The DX Economy so interesting. (Note: thanks to Daniel Rabbit for pointing this out.)
IDC predicts that the scale-up of digital business strategies will drive more than half of e |
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Employee Engagement Isn’t Getting Better, Here’s Why
Thu, Dec 10th 2015 9:23a Michael Porter
Linkedin Pulse had a great article on a recent Gallup Survey showing employee engagement improving by 2% over the past three years. Here’s the incredible market wide statistic: only 32.1% of employees are engaged. That means 67.9% of employees aren’t engaged.
While I cannot do the entire article justice. It’s one of the more informative articles you will read, I can highlight some key points:
Low Employee Engagement has a huge impact on your bottom line. Dr. Jim Harter |
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The Slow Adoption of Change Management
Fri, Dec 4th 2015 8:17a David Chapman
In a recent Perficient webinar, The Internal Impacts of a Digital Transformation, a real-time poll was taken on the topic of whether participants and their respective organizations had a team in place responsible for Organizational Change Management (OCM)? Not surprisingly, less than one in three did.
The good news is that figure is infinitely higher than it was 10-15 years ago. The bad news is that it’s still not nearly enough. Why are the figures so low? There are a couple of reasons.
First, |
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Change is Hard and That’s OK!
Mon, Nov 30th 2015 4:07p David Chapman
As the title states, change is hard. Most people (yes, there are a few of you out there who love and embrace change) are resistant to anything new. A recent poll of participants during a Perficient webinar on the Internal Impacts of a Digital Transformation indicated that culture changes, process changes, and other “change management” related endeavors were the most challenging to implement within their organization. In fact, the poll results weren’t even close – the pollsters selected t |
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Disney’s Streaming Service Goes Live…But Only in the UK
Mon, Nov 23rd 2015 3:03p Sharon Suchoval
Imagine if Disney had its very own version of Netflix, complete with movies, TV shows, music and books. This little piece of Disney magic is now a reality if you live in the UK.
DisneyLife is a subscription based app, where for £9.99 a month, subscribers will get access to personalized profiles for up to six family members. The app is compatible with both iOS and Android devices and includes parental controls to ensure that little eyes are only seeing what you want them to see. Movies, books |
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Starbucks serves up wise words on digital transformation
Mon, Nov 2nd 2015 12:14p David Sheets
Starbucks did not invent the coffeehouse. It only appears that way.
The 44-year-old retailer and cultural touchstone that turned ordering a latte into a social statement grew fastest between 1987 and 2007, when it averaged two new stores daily. Then the Great Recession hit, people started cutting cappuccinos from their budgets as a first line of fiscal defense, and the Starbucks mermaid logo seemed destined to sink down to where other mermaids live.
But a funny thing happened: it didn’t. In fa |
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Importance of Marking in Business Growth & Cultural Migration
Thu, Oct 22nd 2015 10:47a Michael Porter
I’m at the Argyle Executive CMO Forum in Atlanta. They focus on best practices in B2B marketing and have some great topics and content. This session focused on strategic marketing and cultural change. JLL had some great success thinking strategically;
Who
Ray Bouley, Executive Vice President of Marketing and Communications was interviewed about changes at Jones, Lang, Lasalle (JLL)
Mike Silverwright, Marketing director and president of the Atlanta region, participated.
Question: What wer |
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Don’t Underestimate Employees and Culture in Your Transformation
Thu, Oct 1st 2015 2:27p Michael Porter
I’ve come to the conclusion that digital transformation is like peeling an onion. There are so many layers and pieces. You have to get a lot of pieces right including:
Customer Insight
Strategy: no transformation can work if your fundamental business strategy is a failure
Design processes
Enabling technologies (admittedly huge)
Measurement
Operations
Culture
I want to focus on the culture component. Many times I’ve been at a client and talking about what we could do to truly make a |
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Customer Experience and Banking, The Need for Digital
Wed, Sep 30th 2015 7:58p Michael Porter
I attended a great session at Dreamforce where GE Money and Webster Bank talked about their transformation. It’s a good view into how our digital world and ever increasing expectations impact every industry.
Banks must adapt or die in a digital world – Financial Times August 2015
The whole banking model is changing beneath our feet. Banks must take the valued knowledge of a customer 30-40 years ago in a branch model and translate it to digital.
What’s interesting is that for |
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Cracking the Digital Code: McKinsey Survey
Tue, Sep 29th 2015 10:23a Michael Porter
As you think about your digital transformation, it’s good take a step back and review what other companies are thinking about or doing in their quest to “go digital.” McKinsey released a survey of 987 global executives and their thoughts on this. I like both the insights in the data and McKinsey’s take on the fact that right now, it’s more hope than reality. That means many companies still have time to engage in their digital strategy.
The results suggest that digi |
