|Latest 7 Posts
| Is Converged Infrastructure cure for your data center headaches?|
Thu, Apr 17th 2014 52
| 5 Things That Should Be Keeping CMO’s Up at Night|
Thu, Apr 17th 2014 72
| IBM Acquires Marketing Automation Player Silverpop|
Tue, Apr 15th 2014 77
| The Ideal Length of every Tweet, Facebook Post and Headline|
Tue, Apr 8th 2014 105
| 5 Key Strategies for Omni-Channel Marketing|
Mon, Apr 7th 2014 130
| Liferay Releases SDK to Speed Up Custom Mobile App Development|
Tue, Apr 1st 2014 89
| Adobe Summit: Designing an integrated customer profile|
Thu, Mar 27th 2014 87
| Official Sitecore Training – Recommendations on Who, What & When|
Sun, Dec 23rd 2012 427
| SharePoint migrations may cause consternation|
Sun, Feb 16th 2014 336
| Gartner Magic Quadrant for Horizontal Portals 2013|
Wed, Sep 25th 2013 323
| IBM Connect: Demos|
Mon, Jan 27th 2014 320
| IBM Connect: Keynote Guest Speaker: Seth Meyers|
Mon, Jan 27th 2014 274
| Optimizing Experiences Using IBM TeaLeaf|
Tue, Jan 28th 2014 255
| IBM Connect: Vision and Direction|
Mon, Jan 27th 2014 245
| Mobile apps using IBM Worklight and WebSphere Portal: a tutorial|
Tue, Sep 4th 2012 240
| What’s coming in WebSphere Portal and WCM|
Tue, Jan 28th 2014 233
| IBM Connect: Social Next What’s Coming to Social|
Mon, Jan 27th 2014 224
||Big Blue Goes Big On Mobile – buys Worklight
Today IBM announced the intent to purchase, Worklight, an Israeli mobile platform company. From their press release:
In a move that will help expand the enterprise mobile capabilities it offers to clients, IBM today announced a definitive agreement to acquire Worklight, a privately held Israeli-based provider of mobile software for smartphones and tablets. Financial terms were not disclosed.
With this acquisition, IBM’s mobile offerings will span mobile application development, integration, security and management. Worklight will become an important piece of IBM’s mobility strategy, offering clients an open platform that helps speed the delivery of existing and new mobile applications to multiple devices. It also helps enable secure connections between smartphone and tablet applications with enterprise IT systems.
IBM has worked hard and fast to help make mobile a better experience for both customers and end users. Developer will like this because of the full development lifestyle – from server side, to services, to device. How this will be threaded and valued among the likes of Mobile Portal Accelerator and mobile themes, are yet to be seen and I think IBM says it best for itself:
Worklight Builds on IBM’s Comprehensive Mobile Software and Services Offerings
Ubiquitous connectivity provides businesses with unique opportunities to better connect with their customer base, interact with external users and employees in more efficient ways, drive productivity and reach new audiences. IBM’s strategy is to offer its customers a complete set of the software and services they need to effectively bring mobile devices into their business infrastructure. These capabilities include:
- Build and Connect Mobile Applications: The explosive growth of mobile has created a fragmented landscape for enterprises to support, often with limited budgets and skills. IBM’s development and integration tools, complemented by Worklight, help clients to develop mobile applications and their supporting infrastructures for a variety of platforms just once – including Apple iOS and Google Android – while offering capabilities to securely connect to corporate IT systems.
- Manage and Secure Mobile Devices: As Bring Your Own Device or “BYOD” gains popularity, IT departments are looking to find an efficient and secure way to enable employees’ use of mobile devices in the work place. Rather than implement a separate infrastructure solely for mobile devices, IBM’s offerings are helping customers deliver a single solution that effectively manages and secures all endpoints. These unified capabilities can now extend from servers and laptops, to smartphones and tablets.
- Extend Existing Capabilities and Capitalize on New Business Opportunities: The rapid adoption of mobile computing is also creating demand for organizations to extend their current business capabilities to mobile devices, while capitalizing on the new opportunities that mobile devices uniquely provide. For instance, IBM’s software, services and industry frameworks offer clients the ability to use mobile to engage with their customers around growing business opportunities such as analytics, commerce and social business applications.
Jan 31, 2012
| Recent Blog Posts
Is Converged Infrastructure cure for your data center headaches? |
Thu, Apr 17th 2014 2:12p Brendon Jones
Oracle recently upgraded their Virtual Compute Appliance (OVCA) to X4-2. It was launched earlier in 2013, with adoption accelerating. It’s particularly useful for consolidating non-workload specific applications into a single managed environment. Applications may be installed on Windows, Linux, or Solaris.
OVCA is part of Oracle’s portfolio of Converged Infrastructure, also known as Engineered Systems. This portfolio includes:
Exadata Database Machine and Oracle Database Appliance & [read] Keywords: connections
5 Things That Should Be Keeping CMO’s Up at Night |
Thu, Apr 17th 2014 9:12a Michael Porter
Thanks to Sharon Suchoval for pointing me to this. Unless you’ve been hiding under a rock, anyone close to Marketing knows that the digital migration has unleashed a sea of change in the Marketing Department and the CMO. The Oracle Social Spotlight has an article about 5 Things That Should Be Keeping CMO’s Up at Night. It’s a somewhat light hearted post on a potentially heavy topic. I’m not going to reveal everything but let me give you the five things. They are su [read] Keywords: oracle
IBM Acquires Marketing Automation Player Silverpop |
Tue, Apr 15th 2014 1:14p Michael Porter
The enterprise marketing management space has been heating up for the past couple years. IBM, Salesforce, Oracle, Adobe, and Microsoft have all made one or more acquisitions here and it hasn’t stopped. Just a few days ago, IBM bought Silverpop, an Atlanta based cloud marketing automation player with customers in both the B2B and B2C space. This is in addition to IBM’s Unica and Xtify acquisitions. As IBM puts in in a Destination CRM article,
“Across the board, we’ [read] Keywords: ibm
The Ideal Length of every Tweet, Facebook Post and Headline |
Tue, Apr 8th 2014 6:12a Mark Polly
I think every writer at one time or another has thought about how long is too long for a post, tweet or headline.
As I typed my headline into WordPress, it was kind enough to tell me that my headline is 59 of 65 characters. I never understood if WordPress thought 65 was the max or the ideal size for my headline.
Reading through Zite (soon to be Flipboard) today, I came across this article by Kevan Lee at Fast Company: The Proven Ideal Length of Every Tweet, Facebook Post, and Headline Onlin [read] Keywords: facebook
5 Key Strategies for Omni-Channel Marketing |
Mon, Apr 7th 2014 11:11a Mark Polly
IBM recently conducted a webinar titled “5 Key Strategies for Omni-Channel Marketing” in which they discussed the following strategies:
Collect data that helps create customer profiles
Analyze that customer data to find actionable insights
Decide how to allocate your budget across the right channels to reach the right audiences
Manage the interactions with customers across the channels
Optimize your messages, offers, and capture reactions to feed the data collection process
Within [read] Keywords: ibm
Liferay Releases SDK to Speed Up Custom Mobile App Development |
Tue, Apr 1st 2014 9:11a Michael Porter
This just in, Liferay has a new SDK for custom mobile apps. They will release it to the public on April 2nd. Here’s the press release.
Liferay Releases SDK to Speed Up Custom Mobile App Development
New developer toolkit helps Liferay’s customers develop and manage sophisticated mobile apps
LOS ANGELES – (April 1, 2014) – Liferay, Inc., which makes open source portal software, is releasing a mobile software development kit today. The Mobile SDK is part of Liferay’s commitment [read] Keywords: collaboration
Adobe Summit: Designing an integrated customer profile |
Thu, Mar 27th 2014 4:15p Mark Polly
Matthew Rawding, a Consulting Manager with Adobe. talked about how to use Adobe Campaign to create an integrated customer profile. So what is an integrated customer profile?
An integrated customer profile is a main pillar of Adobe Campaign. Also included in Campaign are targeted segmentation, visual campaign orchestration, cross-channel execution, real time interaction management, and operational reporting.
The goal is to build the most comprehensive view of a customer possible based on the [read] Keywords: consulting
Adobe Summit: New Video Analytics in Adobe Analytics |
Thu, Mar 27th 2014 3:12p Mark Polly
Scott Smith presented a session on video analytics. Analytics regarding video has been rough to achieve. There have been few standards and the complexity has been high.
Adobe Summit: The Convergence of Search and Social |
Thu, Mar 27th 2014 12:12p Michael Porter
Marc Blinder, Director of Social Marketing at Adobe and Jon Beeston, Director of New Product Innovation at Adobe presented on the trend of search and social convering. Twitter is a great example of that where we share but also search.
Theme: Search and Social platforms are converging – which means successful marketers musth have one unified team with one set of data.
Key takeaways from this session
Connect: facebook to offline experience. feed the metadata
Bring: search and social teo [read] Keywords: development
Amazon Slashes Pricing for Several Cloud Services |
Thu, Mar 27th 2014 11:12a Michael Porter
I recently blogged about Google’s Bigger, Cheaper Cloud and now it looks like Amazon has responded. CRN has an article about Amazon’s announcement of 10%-40% cuts for M1, M2, C1 and CC2 instances. Amazon didn’t make much reference to Google and they have cut prices a number of times although the timing is suspect.
Amazon’s EC2 M3 instances are dropping 38 percent, while C3 instances are being cut by 30 percent. All of these EC2 figures are for instances running Linux, [read] Keywords: database