Today IBM announced the intent to purchase, Worklight, an Israeli mobile platform company. From their press release:
In a move that will help expand the enterprise mobile capabilities it offers to clients, IBM today announced a definitive agreement to acquire Worklight, a privately held Israeli-based provider of mobile software for smartphones and tablets. Financial terms were not disclosed.
With this acquisition, IBM’s mobile offerings will span mobile application development, integration, security and management. Worklight will become an important piece of IBM’s mobility strategy, offering clients an open platform that helps speed the delivery of existing and new mobile applications to multiple devices. It also helps enable secure connections between smartphone and tablet applications with enterprise IT systems.
IBM has worked hard and fast to help make mobile a better experience for both customers and end users. Developer will like this because of the full development lifestyle – from server side, to services, to device. How this will be threaded and valued among the likes of Mobile Portal Accelerator and mobile themes, are yet to be seen and I think IBM says it best for itself:
Worklight Builds on IBM’s Comprehensive Mobile Software and Services Offerings
Ubiquitous connectivity provides businesses with unique opportunities to better connect with their customer base, interact with external users and employees in more efficient ways, drive productivity and reach new audiences. IBM’s strategy is to offer its customers a complete set of the software and services they need to effectively bring mobile devices into their business infrastructure. These capabilities include:
Build and Connect Mobile Applications: The explosive growth of mobile has created a fragmented landscape for enterprises to support, often with limited budgets and skills. IBM’s development and integration tools, complemented by Worklight, help clients to develop mobile applications and their supporting infrastructures for a variety of platforms just once – including Apple iOS and Google Android – while offering capabilities to securely connect to corporate IT systems.
Manage and Secure Mobile Devices: As Bring Your Own Device or “BYOD” gains popularity, IT departments are looking to find an efficient and secure way to enable employees’ use of mobile devices in the work place. Rather than implement a separate infrastructure solely for mobile devices, IBM’s offerings are helping customers deliver a single solution that effectively manages and secures all endpoints. These unified capabilities can now extend from servers and laptops, to smartphones and tablets.
Extend Existing Capabilities and Capitalize on New Business Opportunities: The rapid adoption of mobile computing is also creating demand for organizations to extend their current business capabilities to mobile devices, while capitalizing on the new opportunities that mobile devices uniquely provide. For instance, IBM’s software, services and industry frameworks offer clients the ability to use mobile to engage with their customers around growing business opportunities such as analytics, commerce and social business applications.
CMO and CIO Need to Work Together
Mon, Dec 9th 2013 11:12a Mark Polly We’ve been reading and commenting about CMOs and CIOs lately (for example, see Is There a Blurring Line Between CIO and CMO?). With the maturing of Customer Experience Platforms (CXP or CXM) and Marketing Automation, the interplay between marketing and technology is rapidly growing.
Virginia Backaitis published today at CMSWire an article titled Hey CMO! Hey CIO! Work Together or Lose Everything. She argues, as we have done here at Perficient, that CMOs and CIOs need to be in lockstep w [read] Keywords:
What is your response to Digital Disruptors?
Fri, Dec 6th 2013 8:11p Brendon Jones James McQuivey, an analyst at Forrester, discusses the concept of Digital Disruption, and has a book out by the same name. It’s also available in the Kindle Lending Library. I’ve not read it yet, but will post a review in the next few weeks. However the gist of the concept is that the traditional corporate view was that only a few very large companies had the budgets to bring a few disruptive offerings to market. Since around 2010, and the dawn of the “Age of the Customer̶ [read] Keywords: exchange
Turns Out Companies Are Investing in Social Media
Wed, Dec 4th 2013 12:14p Michael Porter Google’s Wildfire commissioned a study on the How Brands Staff and Budget With Social. It’s far too long for me to replicate but here’s a couple nuggets:
There’s a lesson here and it’s that social media has become a defacto part of corporate life and interactions with customers. See the whole info graphic here. [read] Keywords: enterprise
Dreamforce: Move Marketing from a Cost Center to a Profit Center
Fri, Nov 22nd 2013 8:15a Mark Polly Well Dreamforce 13 was a whirlwind and I’m glad to be home. The final session I attended was delivered by Sungard’s VP of Marketing, Christine Nurnberger. While the title of the session said something about Marketing Metrics and ROI, it really was about how Ms Nurnberger transformed Sungard’s marketing efforts over the last 18 months. While I was hoping to learn what metrics she used and how she calculated their ROI, I took away more important information than that.
My [read] Keywords: network
Dreamforce: Developing for Google Glass
Thu, Nov 21st 2013 12:15p Michael Porter Maximiliano Firtman, author of the O’Reilly book, “jQuery Mobile” presented on some basics around development. It was less a look at the development tools and more a look at the options for development and the paradigm you take into account. He’s a a “Google Explorer” and has a chance to muck around with the Glasses for a bit.
It’s not the Get Smart phone shoe as a phone. It’s about a variety of tools like Google Glass, Sony [read] Keywords: apple
Dreamforce: ExactTarget Marketing Cloud Social Roadmap
Wed, Nov 20th 2013 6:18p Mark Polly Patrick Stokes, VP for Product Management at Salesforce provided highlights of the social roadmap for their Marketing Cloud. The following are the four areas that are the focus of the roadmap:
The social tools in the Marketing Cloud include Radian 6, Buddy Media and Social.com. These tools are integrated with ExactTarget to provide an overall platform for marketing. As an example, they are tying Social Advertising available through Social.com into the Jour [read] Keywords: facebook
Dreamforce: Marketing Technology Landscape
Wed, Nov 20th 2013 2:18p Mark Polly Brian Andersen (LUMA Partners) and Robin Bordoli (Marketo) gave a great presentation on the Marketing Technology Landscape. This area is to broad to get into details in one hour, so they presented an overview of the market and then suggested the following three tactics to cope with the vast amount of change going on:
Accept that buyers are in control – it used to be that the buyers contacted the seller well in advance of a sale and the sales team took over to convert that buyer into a c [read] Keywords: network