Today IBM announced the intent to purchase, Worklight, an Israeli mobile platform company. From their press release:
In a move that will help expand the enterprise mobile capabilities it offers to clients, IBM today announced a definitive agreement to acquire Worklight, a privately held Israeli-based provider of mobile software for smartphones and tablets. Financial terms were not disclosed.
With this acquisition, IBM’s mobile offerings will span mobile application development, integration, security and management. Worklight will become an important piece of IBM’s mobility strategy, offering clients an open platform that helps speed the delivery of existing and new mobile applications to multiple devices. It also helps enable secure connections between smartphone and tablet applications with enterprise IT systems.
IBM has worked hard and fast to help make mobile a better experience for both customers and end users. Developer will like this because of the full development lifestyle – from server side, to services, to device. How this will be threaded and valued among the likes of Mobile Portal Accelerator and mobile themes, are yet to be seen and I think IBM says it best for itself:
Worklight Builds on IBM’s Comprehensive Mobile Software and Services Offerings
Ubiquitous connectivity provides businesses with unique opportunities to better connect with their customer base, interact with external users and employees in more efficient ways, drive productivity and reach new audiences. IBM’s strategy is to offer its customers a complete set of the software and services they need to effectively bring mobile devices into their business infrastructure. These capabilities include:
Build and Connect Mobile Applications: The explosive growth of mobile has created a fragmented landscape for enterprises to support, often with limited budgets and skills. IBM’s development and integration tools, complemented by Worklight, help clients to develop mobile applications and their supporting infrastructures for a variety of platforms just once – including Apple iOS and Google Android – while offering capabilities to securely connect to corporate IT systems.
Manage and Secure Mobile Devices: As Bring Your Own Device or “BYOD” gains popularity, IT departments are looking to find an efficient and secure way to enable employees’ use of mobile devices in the work place. Rather than implement a separate infrastructure solely for mobile devices, IBM’s offerings are helping customers deliver a single solution that effectively manages and secures all endpoints. These unified capabilities can now extend from servers and laptops, to smartphones and tablets.
Extend Existing Capabilities and Capitalize on New Business Opportunities: The rapid adoption of mobile computing is also creating demand for organizations to extend their current business capabilities to mobile devices, while capitalizing on the new opportunities that mobile devices uniquely provide. For instance, IBM’s software, services and industry frameworks offer clients the ability to use mobile to engage with their customers around growing business opportunities such as analytics, commerce and social business applications.
Drug or Drug Device Portals
Thu, Oct 23rd 2014 10:12a Michael Porter Eugene Sefanov has a nice post on the value of a patient portal for those who use a specialty drug or drug device. He goes into some detail on the possible use cases with that kind of portal. I like the approach he takes. Just being prescribed a drug doesn’t mean you are going to get the right outcome. Anything you can do to ensure the patient has all the support he or she needs will improve that outcome.
An effective way to provide patient support is through a portal that is sp [read] Keywords: collaboration
Dreamforce: Community Cloud for Healthcare
Tue, Oct 14th 2014 10:15p Mark Polly All this week I’m at Dreamforce, the annual Salesforce conference. Salesforce has come a long way with their platform and they’ve recently introduced Community Cloud. Community Cloud is an evolution of their portal product and includes many features that we see in other enterprise-class, horizontal portals.
We are seeing a lot of interest in portals from our healthcare clients. At Dreamforce, I attended a session on using Salesforce Community Cloud in healthcare. I blogged [read] Keywords: community
Successful Partner Communities with Salesforce
Tue, Oct 14th 2014 12:18p Mark Polly Zero Motorcycles needed a way to consolidate multiple partner facing systems into a simplified user interface, track sales and monitor participation programs and automate workflows. As we’ve seen from other customers, partners had to login to multiple systems. Using Community Cloud, Zero was able to provide one interface for the partners to login into and get information and process leads and improve sales.
Zero’s original model was B2C, thinking that consumers would order electri [read] Keywords: collaboration
Creating Customer Happiness with Salesforce Communities
Mon, Oct 13th 2014 3:12p Mark Polly Community Cloud is Salesforce’s newest and fastest growing cloud (until tomorrow). IDC has seen a huge jump in using social media to communicate with customers and respond to customer inquiries. The top 3 technologies that are planned to be used include discussion forums, public social networks, and online communities, which is where Community Cloud comes in.
Constant Contact, an all-in-one marketing platform, has over 600,000 small business customers. Constant Contact us [read] Keywords: administration
Content Marketing is Inherently Flawed?
Fri, Oct 10th 2014 11:12a Michael Porter In the past week I’ve either read or listened to two heads of global marketing for two well known brands. Both had a similar story with different sides of the same coin. Both had a message that dealt with Marketers having to forget about telling their brand story and go with what customers want to hear. The first was a session about leveraging social data with Michelle Lapierre who is the Sr. Director of Customer Experience at Marriott Rewards. The second is an article at cmo.com dis [read] Keywords: facebook
Why Do Contextual Ads Fail
Tue, Oct 7th 2014 3:12p Michael Porter I’ve blogged about the personalization failure before. Now it looks like others are catching on to the ultimate failure on their part………… even as they harvest huge amounts of private information about us. This article in ComputerWorld outlines the issues. The author Mike Elgan hits the topic of privacy quickly and never lets it go:
Companies like Google, Facebook and Amazon violate our privacy in order to show us relevant ads. So why do their ads miss the mar [read] Keywords: facebook
A Day in the Life of a Social Media Manager
Mon, Sep 29th 2014 11:11a Mark Polly In the BufferSocial blog, Kevan Lee posted an article for Social Media Managers. The post takes a look a “typical” social media manager’s day and breaks down that day into many different activities, represented in the info graphic here.
Mr. Lee also provides several different views on how other people spend their days managing social media. One person, Finola Howard, manages to compress all her daily activities into just one hour per day. Her tasks include:
Use Socia [read] Keywords: connections