I blogged in February a Sneak Preview of Adobe CQ5.5 and yesterday Adobe announced that this new version is available immediately. With this new announcement, Adobe is providing out of the box integration with many other products in the Adobe Digital Marketing Suite, including:
Insight for analyzing large volumes of data in real-time
Scene7 for converting rich media to dynamic content optimized across channels
Search&Promote for targeted site search and surfacing relevant product and content matches
Test&Target for website optimization and personalization
CQ5.5 also introduces new e-commerce capabilities using an open framework and partnership with hybris.
Four big and important new capabilities for Adobe CQ5.5 are, according to Adobe’s press release:
Client Context—Deliver contextualized content and consistent brand experiences as customers move from channel-to-channel and device-to-device. Harnessing rich profile, segmentation and analytics data from the Adobe Digital Marketing Suite, Client Context empowers digital marketers to create, preview and optimize the personalized experience of target customer audiences.
Mobile App Development—Empower marketing to rapidly create HTML5-based mobile apps through new integration with PhoneGap, Adobe’s standards-based framework for building cross-platform apps. Intuitive, drag-and-drop functionality takes full advantage of device features, such as the accelerometer, camera and GPS.
DAM—Enable collaboration on rich media assets, including video, beyond the borders of the organization. Marketers can easily find, share, add comments to, and revise and publish assets regardless of format, speeding time to market on digital campaigns. Now includes integration with Adobe Creative Suite® tools, as well as Adobe Creative Cloud, which is expected in the first half of 2012.
Cloud Manager (beta)—Ensure optimal performance during peak customer demand by eliminating bottlenecks and accelerating time-to-market on new campaigns. New cloud service enables marketers to take control of fluctuating peak customer traffic while minimizing turnaround time of key online initiatives.
This new version is a great improvement over the already outstanding CQ5 platform. I think the Client Context features are extremely exciting as it brings the power of personalizing a web site to the non-technical user in a tremendous way.
I’m also excited about the new integrations in the Digital Asset Management tools. This should make collaboration between the creative people and the web managers even more seamless.
But Don’t Stalk Me
Fri, May 10th 2013 6:21a Michael Porter Back in March, I mentioned a Global Survey Oracle did on customer experience. That’s been a hot topic of late in my world. As part of that survey, they continue to build off of the nuggets of information found in that survey. Emil Fernandez pointed me to an update on that survey that includes a video on millenials and how they wish to engage or be engaged. The short video highlights a few way they would prefer to engage. I found it hilarious that at about 45 seconds, one teenager say [read] Keywords: oracle
Portal Beauty and the User Experience
Thu, May 9th 2013 6:18a Michael Porter Dr. Marci Stochak-Chavez just posted an article on our health blog somewhat related to yesterday’s post. She focuses on whether beauty is in the eye of the beholder for a portal. In here article, she references a design a portal challenge in New York City. This challenge pushes contestants to create a nice interface while also using key standards like the Blue Button and the Direct Protocol to transmit medical records.
Dr. Marci makes one quote it’s easy to agree with.
I be [read] Keywords: interface
If You Build a Patient Portal Why Won’t They Come?
Wed, May 8th 2013 6:21a Michael Porter Joe Jacobellis, a member of the Design Experience team at a client pointed out this interesting article about patient portals by Steve Wilkins. It’s titled, “If You Build a Patient Portal Why Won’t They Come?“ Before you read it, let me give you some history:
The Affordable Care Act mandates that all patients have access to their medical record (lab test, allergies, discharge instructions, etc.)
In various stages, hospitals and clinics need to give you electronic acc [read] Keywords: community
Salesforce Communities: The Portal is Dead…Long Live the Portal
Thu, May 2nd 2013 6:18p Axel Newe Today Salesforce.com announced its long awaited release of Communities, which in Salesforce’s own words ended the era of legacy portal software. These are heady words, but Salesforce may have actually created something that is taking the portal concept into a different direction. The motor that is driving Communities is Chatter, Salesforce’s social collaboration platform. Salesforce.com used to have distinct offerings for Partner and Customer portals. With Communities, Partners, [read] Keywords: collaboration
Gartner Keynote: Don Norman on emotion
Wed, May 1st 2013 4:18p Jonathan Distad Don Norman is well known cognitive scientist who has spoken and written extensively on emotion and design in everyday things. Today he is speaking at the Gartner Portal, Content and Collaboration Summit in San Diego. He talked about how why and how emotions drive our decisions and our behaviors. Something that we all know is important but in IT we often focus on the function and too little on the emotion.
Employees are people. If they are seen as a cost center that is a missed opportunit [read] Keywords: collaboration
Gartner Portal, Content and Collaboration – Opening Session
Mon, Apr 29th 2013 10:17a Jonathan Distad Live blogging from the Gartner summit in San Diego, CA
Engaging at the nexus of Social, Mobile, Information and Cloud. Innovation supports a new reality.
The threat to China is the 3D printer and the reality is innovation is around us that are trivial and some that are game changing. They need to be in the context of our lives. Disruption is around us. We have to react to the disruptions. We need to apply disruptions in a positive way. Don’t be a deer in headlight when it comes [read] Keywords: collaboration
Salesforce: Customer Company – Chicago
Thu, Apr 18th 2013 9:16a Jonathan Distad McCormick Place – Chicago
Waiting for Marc to hit the stage in this ‘intimate’ town hall here is Chicago. A client of ours, Cars.com, is talking about how they use Salesforce to help sell and crunch data:
Adding value to the data through customizing reporting back from the dealer giving a better experience for the consumer.
“we love chatter” – it is THE tool that makes work better. Onboarding has never been more fun that using Chatter.
Every person at t [read] Keywords: