|Latest 7 Posts
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Wed, Jul 23rd 2014 46
| Why Social Needs to be Part of Your Portal|
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| Consumer Engagement at Florida Blue with IBM Digital Experience|
Tue, Jul 22nd 2014 62
| IBM Digital Experience in the Cloud: New Options and Capabilities|
Tue, Jul 22nd 2014 51
| Integrating IBM Digital Experience and Microsoft SharePoint|
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| IBM Digital Experience Conf: Developing Portlets Using JQuery|
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| IBM Digital Experience Conf: Marketing Integration|
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Tue, Sep 4th 2012 427
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Tue, Jan 28th 2014 353
| Liferay and Single Sign On (SSO) – Whats here and whats coming|
Mon, Oct 8th 2012 341
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||6 Pillars of Social Commerce: the psychology of social enagement
Brian Solis has an excellent post on the psychology of social engagement. It’s worth your reading his entire take on things and the research he references. A lot of you might read it and say, “Duh!, I already knew that” but I would say that when someone codifies it, we are the better for being able to plan for and create social engagement using these principals. That said, I do like his beginning, especially the part about how NOT engaging in a social conversation is worse than loosening your company controls and becoming part of social conversations…………even if you cannot control those interactions.
Social media is about social science not technology. As such, its value is not realized in the Likenomics of relationship status nor in the scores individuals earn by engaging in social networks. The value of social media comes down to people, relationships, and the meaningful actions between them. As such, its value is measured through the exchange of social currencies that contribute to one’s capital within each network. Through conversations, what we share, and the content we create, consume and curate, we individually invest in the commerce of information and the relationships that naturally unfold. It is in how these relationships take shape that is both in and out of your control. This is why, in the age of social networking, relevant engagement counts for everything.
One of the greatest myths in new media is that social networks facilitate conversations about you that would not otherwise take place if your organization weren’t present. As such, some business leaders believe that creating a presence in social networks eventually erodes the control of the brand, risking the governance they’ve theoretically held onto so triumphantly over the years. So, if that logic holds, by not engaging in social networks or by sharing only one dimension of your business online, you can control what people think and say. Well, this always seems to come as a surprise to those who think otherwise, but the truth is that new media did not “invent” conversations, experiences, or opinions. It seems imprudent and perhaps commonsensical to say, but, the truth is actually the contrary to popular belief.
The control you think you lose by opening up to online engagement actually gives you a sense of control. While we are measured by our actions and words. We are also measured by our inaction and silence. Once you understand what people say and don’t say, how they connect, what they share, how they discover and make decisions, and who influences them and who they influence, a blueprint for engagement emerges. People will always talk with or without you. The questions you have to answer are, “what do you want them to say and what do you want them to do?”
Read the entire article. He has a lot more content and it’s worth the time.
Apr 10, 2012
| Recent Blog Posts
IBM Portlets Running on Liberty Profile on IBM Bluemix |
Wed, Jul 23rd 2014 11:12a Mark Polly
You may not have heard of the Liberty Profile, unless you are interested in running WebSphere Application Server in a cloud environment like BlueMix. Saurabh Agarwal and Jaspreet Singh presented this session at the IBM Digital Experience Conference.
What is this Liberty Profile? Liberty is a lightweight WebSphere Application Server that is already embedded in IBM Bluemix which runs on Softlayer. By lightweight, I mean that the install of the server is fast, startup is fast, and it is optimiz [read] Keywords: ibm
Why Social Needs to be Part of Your Portal |
Wed, Jul 23rd 2014 11:12a Glenn Kline
IBM’s 2014 Digital Experience Conference started Wednesday off with a great session by Mac Guidera, Social Workforce Strategist from IBM, titled “Why Social Needs to be Part of Your Portal.” The session was very insightful blending a mix of statistics, trends, best practices and insightful thoughts.
Social Business Patterns
Patterns represent modernized processes with dynamic, repeatable and measurable “people interactions” created by building social into work and [read] Keywords: collaboration
Consumer Engagement at Florida Blue with IBM Digital Experience |
Tue, Jul 22nd 2014 5:13p Mark Polly
Glenn Kline of Perficient and Phani Kanakala from Florida Blue presented a case study of how Florida Blue, Florida’s largest healthcare payer, uses IBM Digital Experience to engage consumers. Florida Blue’s mission is “To improve the health and well-being of Floridians and their communities”. This really is a good reason to engage customers.
Florida Blue has been using IBM Digital Experience platforms since 2008. Every year Florida Blue added new features and new si [read] Keywords: agent
IBM Digital Experience in the Cloud: New Options and Capabilities |
Tue, Jul 22nd 2014 4:12p Mark Polly
Tony Higham and Paul Kelsey spoke about deploying IBM Digital Experience on both an on-premise and public cloud. There are 5 properties of the cloud generally recognized in the market. IBM is fully supporting each of theses properties:
On-demand & Self Service – its there when you need it
Broad Network Access – a global network with fast access from any device
Resource Pooling – customers share computing resources at some level. IBM is not really embracing shared har [read] Keywords: ibm
Integrating IBM Digital Experience and Microsoft SharePoint |
Tue, Jul 22nd 2014 12:12p Mark Polly
Jason Cornell spoke at the IBM Digital Experience Conference about how well IBM Digital Experience software integrates with SharePoint. When IBM talks about integration with SharePoint, its usually how to display SharePoint content or apps within WebSphere Portal.
There are a bunch of ways that IBM has enabled out-of-the-box integration with SharePoint:
IBM has Web Application Bridge to pull in SharePoint sites, libraries, lists, wikis, blogs, announcements and so on. The Bridge displays cont [read] Keywords: calendaring
IBM Digital Experience Conf: Developing Portlets Using JQuery |
Tue, Jul 22nd 2014 10:12a Glenn Kline
First, a couple of key statistics to indicate why this is important and cannot be ignored:
57.5% of websites use jQuery.
jQuery has a 93% marketshare.
[read] Keywords: ibm
IBM Digital Experience Conf: Marketing Integration |
Mon, Jul 21st 2014 5:12p Mark Polly
Rob Enright, a Digital Experience Strategist with IBM spoke about integrating Marketing Management with IBM Digital Experiences. Customer expectations are soaring, yet it takes time to build your digital experience to keep up or even get ahead of those expectations.
Here are several themes IBM is focusing on:
“Insight to Action” with a few clicks – this will require more and more automation of the
Manage omni-channel campaigns that are coordinated across the channel. This [read] Keywords: ibm
IBM Digital Experience Conf: IBM Web Content Manager Patterns |
Mon, Jul 21st 2014 1:13p Mark Polly
Eric Morentin and Nick Baldwin spoke about WCM Patterns that should be used in content management development in IBM Digital Experience. Patterns of course are a “canned” way or even best practice for implementing solutions. There are four themes of patterns they talked about:
Better content / component model
There are different types of content and Content Manager build a content page by pulling various types of content. Types can include things like slide shows, lists, bloc [read] Keywords: ibm
IBM XGX – What’s New in WebSphere Portal and IBM WCM 8.5 |
Mon, Jul 21st 2014 1:13p Glenn Kline
Rob Will, chief architect for WebSphere Portal, once again gave a great presentation at IBM’s Digital Experience Conference 2014. The focus was on the new capabilities delivered in the last year.
The focus of the digital experience suite has been to provide a framework with tools and services to be able to deliver a great digital experience. The focus has shifted from IT building the solutions to the line of business being able to own and deliver content and services themselves. The [read] Keywords: connections
IBM Digital Experience Conf 2014: Stephen Power’s View |
Mon, Jul 21st 2014 11:12a Mark Polly
Forrester’s Stephen Power spoke about transforming digital strategy. Stephen is Vice President at Forrester and covers the Digital Experience market. He started by talking about the age of the customer and how we got to this point (customer centricity per Gary Dolsen). Preceding the age of the customer was Age of Manufacturing, Age of Distribution and the Age of iInformation. Starting in 2010, he suggests that the Age of Customer started.
Complexity is increasing in the Age of the Cu [read] Keywords: ibm