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Latest 7 Posts
The CIO Role in Digital Transformation
Thu, Mar 26th 2015 25
Role of Customer Experience in Digital Transformation
Wed, Mar 25th 2015 77
Digital Transformation Example: Large Hotel Chain
Tue, Mar 24th 2015 18
How Mobile Apps Can Replace Your Intranet
Mon, Mar 23rd 2015 20
11 Strategic Issues Facing CIOs in 2015
Mon, Mar 23rd 2015 18
Digital Transformation Example: Bus Company
Mon, Mar 23rd 2015 99
Digital Trends and Impacts
Fri, Mar 20th 2015 32
Top 10
Digital Transformation Example: Bus Company
Mon, Mar 23rd 2015 99
Role of Customer Experience in Digital Transformation
Wed, Mar 25th 2015 77
Thriving in the Digital Economy thru Digital Transformation
Fri, Mar 20th 2015 32
Digital Trends and Impacts
Fri, Mar 20th 2015 32
The CIO Role in Digital Transformation
Thu, Mar 26th 2015 25
How Mobile Apps Can Replace Your Intranet
Mon, Mar 23rd 2015 20
Digital Transformation Example: Large Hotel Chain
Tue, Mar 24th 2015 18
11 Strategic Issues Facing CIOs in 2015
Mon, Mar 23rd 2015 18
Quiznos Stops Using TV Ads to Focus on Digital Channel
Fri, Feb 20th 2015 17
Adobe Summit: 2nd Day Session Part 2: Nate Silver
Wed, Mar 11th 2015 17




Recent Blog Posts
25
The CIO Role in Digital Transformation
Thu, Mar 26th 2015 4:03p   Eric Roch
The CIO article, “Is it time for CIOs to step up and rule the digital world?” asks a good question. Can the CMO better lead a digital transformation and align IT with what is increasing a digital business than the CIO? This is an oversimplified question asking who but not what needs to be done? Specific to IT, what does the roadmap look like to achieve the digital transformation including removing aging IT systems that are a barrier to change? Modernizing IT systems is likely not what a CMO
77
Role of Customer Experience in Digital Transformation
Wed, Mar 25th 2015 11:57a   Michael Porter
David Stallsmith and I recently gave a presentation on customer experience as it relates to digital transformation. I like David’s viewpoint on any transformation effort must include an “outside-in” view of an organization. You can’t afford to look through already clouded glasses with only internal people.  Here’s a snippet.
18
Digital Transformation Example: Large Hotel Chain
Tue, Mar 24th 2015 6:53a   Michael Porter
Here’s another example of Digital Transformation in action. In this case, I highlight Hilton’s publicly available information on the company’s huge initiative to change the hotel experience via mobile and web with a whole lot of back-end change.
20
How Mobile Apps Can Replace Your Intranet
Mon, Mar 23rd 2015 4:59p   Rich Wood
Mobile is one sticky form factor.  So sticky that many states are finding it necessary to legislate people out of using their phones while driving.  In other words, the mobile experience is so compelling that some people literally won’t put down their phones unless you make using them illegal. Meanwhile, intranets have traditionally struggled with user adoption.  I’m fairly certain every successful intranet project known to man has featured a “user adoption” component
18
11 Strategic Issues Facing CIOs in 2015
Mon, Mar 23rd 2015 10:32a   Erin Moloney
When we talk about digital transformation here at Perficient, we are often talking about big data, cloud, mobile and social.   In a recent Forbes article titled “CIO Lessons Learned: My Approach To The Top 10 Strategic Issues Of 2015“, Mark Sunday of Oracle says, “the CIO must be adept at understanding and responding to business requirements, executing on technology projects, and supporting customers in new and better ways.” We couldn’t agree more. Sunday then ou
99
Digital Transformation Example: Bus Company
Mon, Mar 23rd 2015 6:48a   Michael Porter
Perficient released a snippet from a recent Digital Transformation Webinar.  This example focuses on a company who started their digital transformation which expanded to much more than a front facing mobile app.
32
Digital Trends and Impacts
Fri, Mar 20th 2015 4:41p   Shankar RamaNathan
Digital Transformation has been happening for a while, what is different now compared to earlier years of digital transformation, is the factors which determine the Transformation. Who is changing the game ? the speed and the volume of information available. It is fast because it is just not the companies who changes the customer engagement but each consumer armed with the power of a mainframe equivalent of yester years and has the ability to dictate the rules of digital engagement through disr
32
Thriving in the Digital Economy thru Digital Transformation
Fri, Mar 20th 2015 11:50a   Mark Polly
IDC released a new MaturityScape report intended to provide guidance to companies about how to thrive in our new digital economy.  They predict that by 2018 a third of the top twenty market share leaders in each industry will be disrupted by new competitors that use digital technologies to create new services and business models. IDC provide the following maturity model for digital transformation: Source: IDC IDC also identifies five key dimensions that need to be addressed: Leadership ̵
17
Adobe Summit: 2nd Day Session Part 2: Nate Silver
Wed, Mar 11th 2015 12:21p   Michael Porter
Interview with Nate Silver Question: When did you say you could have a profession in number and stats? I don’t know when really but I took a boring consulting job right out of college.  In my spare time I started working on a program to forecast how baseball players would do.  I think KPMG technically owns everything I do still. (audience laugh after pregnant pause…..) Question: (roll Charles Barclay video on his anti-analytics riff)  What do say to that riff? Charles is a really
16
Transformation Needs Marketing, IT and Product Teams To Harmonize
Wed, Mar 11th 2015 11:06a   Mark Polly
With any Digital Transformation journey, various groups within your company need to coalesce together in order to move the organization forward.  Adobe CIO Gerri Martin-Flickinger spoke about how Adobe had to harmonize their Marketing, IT and Product efforts to ensure their transformation journey was a success.  You can read my blog article about what Adobe and other companies are doing to bring these factions together.




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