Brian Solis has an excellent post on the psychology of social engagement. It’s worth your reading his entire take on things and the research he references. A lot of you might read it and say, “Duh!, I already knew that” but I would say that when someone codifies it, we are the better for being able to plan for and create social engagement using these principals. That said, I do like his beginning, especially the part about how NOT engaging in a social conversation is worse than loosening your company controls and becoming part of social conversations…………even if you cannot control those interactions.
Social media is about social science not technology. As such, its value is not realized in the Likenomics of relationship status nor in the scores individuals earn by engaging in social networks. The value of social media comes down to people, relationships, and the meaningful actions between them. As such, its value is measured through the exchange of social currencies that contribute to one’s capital within each network. Through conversations, what we share, and the content we create, consume and curate, we individually invest in the commerce of information and the relationships that naturally unfold. It is in how these relationships take shape that is both in and out of your control. This is why, in the age of social networking, relevant engagement counts for everything.
One of the greatest myths in new media is that social networks facilitate conversations about you that would not otherwise take place if your organization weren’t present. As such, some business leaders believe that creating a presence in social networks eventually erodes the control of the brand, risking the governance they’ve theoretically held onto so triumphantly over the years. So, if that logic holds, by not engaging in social networks or by sharing only one dimension of your business online, you can control what people think and say. Well, this always seems to come as a surprise to those who think otherwise, but the truth is that new media did not “invent” conversations, experiences, or opinions. It seems imprudent and perhaps commonsensical to say, but, the truth is actually the contrary to popular belief.
The control you think you lose by opening up to online engagement actually gives you a sense of control. While we are measured by our actions and words. We are also measured by our inaction and silence. Once you understand what people say and don’t say, how they connect, what they share, how they discover and make decisions, and who influences them and who they influence, a blueprint for engagement emerges. People will always talk with or without you. The questions you have to answer are, “what do you want them to say and what do you want them to do?”
Read the entire article. He has a lot more content and it’s worth the time.
Digital Asset Management in IBM Digital Experience
Mon, May 20th 2013 10:14a Mark Polly I mentioned in a previous blog how IBM is integrating Digital Asset Management (DAM) into WebSphere Portal and Web Content Management. At the IBM Exceptional Web Conference, IBM’s Stephan Hepper is demoing this integration. The DAM is actually the MediaBeacon product and IBM and MediaiBeacon has created seamless integration between the products. By combining both products, you get a really great DAM solution in IBM’s flagship product. IBM is also planning to integrate this with [read] Keywords: connections
But Don’t Stalk Me
Fri, May 10th 2013 6:21a Michael Porter Back in March, I mentioned a Global Survey Oracle did on customer experience. That’s been a hot topic of late in my world. As part of that survey, they continue to build off of the nuggets of information found in that survey. Emil Fernandez pointed me to an update on that survey that includes a video on millenials and how they wish to engage or be engaged. The short video highlights a few way they would prefer to engage. I found it hilarious that at about 45 seconds, one teenager say [read] Keywords: oracle
Portal Beauty and the User Experience
Thu, May 9th 2013 6:18a Michael Porter Dr. Marci Stochak-Chavez just posted an article on our health blog somewhat related to yesterday’s post. She focuses on whether beauty is in the eye of the beholder for a portal. In here article, she references a design a portal challenge in New York City. This challenge pushes contestants to create a nice interface while also using key standards like the Blue Button and the Direct Protocol to transmit medical records.
Dr. Marci makes one quote it’s easy to agree with.
I be [read] Keywords: interface
If You Build a Patient Portal Why Won’t They Come?
Wed, May 8th 2013 6:21a Michael Porter Joe Jacobellis, a member of the Design Experience team at a client pointed out this interesting article about patient portals by Steve Wilkins. It’s titled, “If You Build a Patient Portal Why Won’t They Come?“ Before you read it, let me give you some history:
The Affordable Care Act mandates that all patients have access to their medical record (lab test, allergies, discharge instructions, etc.)
In various stages, hospitals and clinics need to give you electronic acc [read] Keywords: community
Salesforce Communities: The Portal is Dead…Long Live the Portal
Thu, May 2nd 2013 6:18p Axel Newe Today Salesforce.com announced its long awaited release of Communities, which in Salesforce’s own words ended the era of legacy portal software. These are heady words, but Salesforce may have actually created something that is taking the portal concept into a different direction. The motor that is driving Communities is Chatter, Salesforce’s social collaboration platform. Salesforce.com used to have distinct offerings for Partner and Customer portals. With Communities, Partners, [read] Keywords: collaboration