|Latest 7 Posts
| IBM Acquires Marketing Automation Player Silverpop|
Tue, Apr 15th 2014 38
| The Ideal Length of every Tweet, Facebook Post and Headline|
Tue, Apr 8th 2014 89
| 5 Key Strategies for Omni-Channel Marketing|
Mon, Apr 7th 2014 116
| Liferay Releases SDK to Speed Up Custom Mobile App Development|
Tue, Apr 1st 2014 79
| Adobe Summit: Designing an integrated customer profile|
Thu, Mar 27th 2014 76
| Adobe Summit: New Video Analytics in Adobe Analytics|
Thu, Mar 27th 2014 64
| Adobe Summit: The Convergence of Search and Social|
Thu, Mar 27th 2014 60
| Official Sitecore Training – Recommendations on Who, What & When|
Sun, Dec 23rd 2012 401
| SharePoint migrations may cause consternation|
Sun, Feb 16th 2014 328
| IBM Connect: Demos|
Mon, Jan 27th 2014 305
| Gartner Magic Quadrant for Horizontal Portals 2013|
Wed, Sep 25th 2013 298
| IBM Connect: Keynote Guest Speaker: Seth Meyers|
Mon, Jan 27th 2014 264
| Optimizing Experiences Using IBM TeaLeaf|
Tue, Jan 28th 2014 245
| IBM Connect: Vision and Direction|
Mon, Jan 27th 2014 236
| Mobile apps using IBM Worklight and WebSphere Portal: a tutorial|
Tue, Sep 4th 2012 226
| What’s coming in WebSphere Portal and WCM|
Tue, Jan 28th 2014 219
| IBM Connect: Social Next What’s Coming to Social|
Mon, Jan 27th 2014 212
||6 Pillars of Social Commerce: the psychology of social enagement
Brian Solis has an excellent post on the psychology of social engagement. It’s worth your reading his entire take on things and the research he references. A lot of you might read it and say, “Duh!, I already knew that” but I would say that when someone codifies it, we are the better for being able to plan for and create social engagement using these principals. That said, I do like his beginning, especially the part about how NOT engaging in a social conversation is worse than loosening your company controls and becoming part of social conversations…………even if you cannot control those interactions.
Social media is about social science not technology. As such, its value is not realized in the Likenomics of relationship status nor in the scores individuals earn by engaging in social networks. The value of social media comes down to people, relationships, and the meaningful actions between them. As such, its value is measured through the exchange of social currencies that contribute to one’s capital within each network. Through conversations, what we share, and the content we create, consume and curate, we individually invest in the commerce of information and the relationships that naturally unfold. It is in how these relationships take shape that is both in and out of your control. This is why, in the age of social networking, relevant engagement counts for everything.
One of the greatest myths in new media is that social networks facilitate conversations about you that would not otherwise take place if your organization weren’t present. As such, some business leaders believe that creating a presence in social networks eventually erodes the control of the brand, risking the governance they’ve theoretically held onto so triumphantly over the years. So, if that logic holds, by not engaging in social networks or by sharing only one dimension of your business online, you can control what people think and say. Well, this always seems to come as a surprise to those who think otherwise, but the truth is that new media did not “invent” conversations, experiences, or opinions. It seems imprudent and perhaps commonsensical to say, but, the truth is actually the contrary to popular belief.
The control you think you lose by opening up to online engagement actually gives you a sense of control. While we are measured by our actions and words. We are also measured by our inaction and silence. Once you understand what people say and don’t say, how they connect, what they share, how they discover and make decisions, and who influences them and who they influence, a blueprint for engagement emerges. People will always talk with or without you. The questions you have to answer are, “what do you want them to say and what do you want them to do?”
Read the entire article. He has a lot more content and it’s worth the time.
Apr 10, 2012
| Recent Blog Posts
IBM Acquires Marketing Automation Player Silverpop |
Tue, Apr 15th 2014 1:14p Michael Porter
The enterprise marketing management space has been heating up for the past couple years. IBM, Salesforce, Oracle, Adobe, and Microsoft have all made one or more acquisitions here and it hasn’t stopped. Just a few days ago, IBM bought Silverpop, an Atlanta based cloud marketing automation player with customers in both the B2B and B2C space. This is in addition to IBM’s Unica and Xtify acquisitions. As IBM puts in in a Destination CRM article,
“Across the board, we’ [read] Keywords: ibm
The Ideal Length of every Tweet, Facebook Post and Headline |
Tue, Apr 8th 2014 6:12a Mark Polly
I think every writer at one time or another has thought about how long is too long for a post, tweet or headline.
As I typed my headline into WordPress, it was kind enough to tell me that my headline is 59 of 65 characters. I never understood if WordPress thought 65 was the max or the ideal size for my headline.
Reading through Zite (soon to be Flipboard) today, I came across this article by Kevan Lee at Fast Company: The Proven Ideal Length of Every Tweet, Facebook Post, and Headline Onlin [read] Keywords: facebook
5 Key Strategies for Omni-Channel Marketing |
Mon, Apr 7th 2014 11:11a Mark Polly
IBM recently conducted a webinar titled “5 Key Strategies for Omni-Channel Marketing” in which they discussed the following strategies:
Collect data that helps create customer profiles
Analyze that customer data to find actionable insights
Decide how to allocate your budget across the right channels to reach the right audiences
Manage the interactions with customers across the channels
Optimize your messages, offers, and capture reactions to feed the data collection process
Within [read] Keywords: ibm
Liferay Releases SDK to Speed Up Custom Mobile App Development |
Tue, Apr 1st 2014 9:11a Michael Porter
This just in, Liferay has a new SDK for custom mobile apps. They will release it to the public on April 2nd. Here’s the press release.
Liferay Releases SDK to Speed Up Custom Mobile App Development
New developer toolkit helps Liferay’s customers develop and manage sophisticated mobile apps
LOS ANGELES – (April 1, 2014) – Liferay, Inc., which makes open source portal software, is releasing a mobile software development kit today. The Mobile SDK is part of Liferay’s commitment [read] Keywords: collaboration
Adobe Summit: Designing an integrated customer profile |
Thu, Mar 27th 2014 4:15p Mark Polly
Matthew Rawding, a Consulting Manager with Adobe. talked about how to use Adobe Campaign to create an integrated customer profile. So what is an integrated customer profile?
An integrated customer profile is a main pillar of Adobe Campaign. Also included in Campaign are targeted segmentation, visual campaign orchestration, cross-channel execution, real time interaction management, and operational reporting.
The goal is to build the most comprehensive view of a customer possible based on the [read] Keywords: consulting
Adobe Summit: New Video Analytics in Adobe Analytics |
Thu, Mar 27th 2014 3:12p Mark Polly
Scott Smith presented a session on video analytics. Analytics regarding video has been rough to achieve. There have been few standards and the complexity has been high.
Adobe Summit: The Convergence of Search and Social |
Thu, Mar 27th 2014 12:12p Michael Porter
Marc Blinder, Director of Social Marketing at Adobe and Jon Beeston, Director of New Product Innovation at Adobe presented on the trend of search and social convering. Twitter is a great example of that where we share but also search.
Theme: Search and Social platforms are converging – which means successful marketers musth have one unified team with one set of data.
Key takeaways from this session
Connect: facebook to offline experience. feed the metadata
Bring: search and social teo [read] Keywords: development
Amazon Slashes Pricing for Several Cloud Services |
Thu, Mar 27th 2014 11:12a Michael Porter
I recently blogged about Google’s Bigger, Cheaper Cloud and now it looks like Amazon has responded. CRN has an article about Amazon’s announcement of 10%-40% cuts for M1, M2, C1 and CC2 instances. Amazon didn’t make much reference to Google and they have cut prices a number of times although the timing is suspect.
Amazon’s EC2 M3 instances are dropping 38 percent, while C3 instances are being cut by 30 percent. All of these EC2 figures are for instances running Linux, [read] Keywords: database
Google’s Bigger, Cheaper Cloud |
Thu, Mar 27th 2014 11:12a Michael Porter
I’ve been keen to watch the cloud options evolve because of the huge impact they can have on my portal, social, web content, and digital marketing world. The bits blog has a good article on Google’s continuing evolution with the cloud offering. It should be no surprise Google is cheaper. It may be a surprise that Google has vowed to continue to make it cheaper at the same rate as Moore’s law.
Google’s cloud computing business has figured out how it’s going to come at [read] Keywords: application
Adobe Summit: Reimagining Digital Marketing in Financial Services |
Thu, Mar 27th 2014 11:12a Mark Polly
Christopher Young from Adobe kicked off this session by talking about these top challenges in Financial Services:
Compliance – 84%
Data Security & Privacy – 82%
Difficulty Personalizing – 80%
Fragmented Data – 78%
Incompatible Marketing Solutions – 74%
You are only as good as your analytics
Tom improve the experience, understand your customer
Don’t go it alone, align the right internal partners (legal, compliance, IT, marketing)
Nicole [read] Keywords: development