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Thu, Oct 23rd 2014 51
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Does $1B make mobile mainstream?
Jonathan Distad    

The New York Times had a nice article about the purchase of Instagram by Facebook for $1Billion.  Whether you think its worth it or not, it begs a bigger question – especially for the larger enterprise community.  Does that make mobile mainstream?  This purchase didn’t kickstart the mobile revolution but for a lot of IT and business leaders, this might have validated their working assumptions and budget bets for 2012/13.  The enterprise IT conversation will revolve around a few items which are clearly being validated by the marketplace:

  • Mobile is no longer a long-pole bet – it is usually the impetus for portal/social upgrades
  • Social business is in three very prominent places in the enterprise
    • Kick starting internal social networks
    • migrating mature communities to the external stakeholders
    • the bleed of external social and internal social – you need a strategy
  • Gamification or other adoption drivers are key to the short AND long term success of social communities
  • Social portals are now the norm
  • Location and presence will play a larger role with the dispersion of the modern workforce – enter true unified communications

You will see some or all of the above possibly start and live on mobile-only platforms like Instagram and Foursquare.  This is going to be a bigger bone to toss because companies are just starting to wrap their heads around the BYOD (bring your own device) concept or supporting multiple forms of employee/stakeholder mobile expectations.  Another move is the moving of the above onto private hosting environments.  This will make the big boys (IBM, MS, Oracle, etc) have to rethink their licensing models to deal with bursts and valleys of CPU’s.  All in all its the natural movement of IT.  Albeit, the movement is much, much faster than most people have come to get accustomed to in the past 4-6 years.  We are in a tech burst (sans bubble) and everyone is just trying to stay afloat.  This is just the beginning.

 



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Apr 11, 2012
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Recent Blog Posts
51


Drug or Drug Device Portals
Thu, Oct 23rd 2014 10:12a   Michael Porter
Eugene Sefanov has a nice post on the value of a patient portal for those who use a specialty drug or drug device.  He goes into some detail on the possible use cases with that kind of portal.  I like the approach  he takes.  Just being prescribed a drug doesn’t mean you are going to get the right outcome.  Anything you can do to ensure the patient has all the support he or she needs will improve that outcome. An effective way to provide patient support is through a portal that is sp [read] Keywords: collaboration application mobile
100


IBM, Microsoft to Let Each Other Use More Software in The Cloud
Wed, Oct 22nd 2014 8:14p   Michael Porter
Interesting news came today.  Two software behemoths and sometime fierce competitors have decided that co-opetition may be the best model.  IBM and Microsoft today announced a partnership making it easier for cloud customers to access each other’s software. The News IBM cloud users will be able to get Microsoft products like Windows Server and SQL Server, while customers of Microsoft’s Azure service can use IBM’s WebSphere Liberty and DB2, the companies said today in a statement. Cl [read] Keywords: ibm db2 enterprise google java linux microsoft office oracle server sql virtualization websphere
69


Dreamforce: Community Cloud for Healthcare
Tue, Oct 14th 2014 10:15p   Mark Polly
All this week I’m at Dreamforce, the annual Salesforce conference.  Salesforce has come a long way with their platform and they’ve recently introduced Community Cloud.  Community Cloud is an evolution of their portal product and includes many features that we see in other enterprise-class, horizontal portals. We are seeing a lot of interest in portals from our healthcare clients.  At Dreamforce, I attended a session on using Salesforce Community Cloud in healthcare.  I blogged [read] Keywords: community enterprise
78


Salesforce Community Cloud Roadmap for 2015
Tue, Oct 14th 2014 2:15p   Mark Polly
Salesforce Community Cloud can be used for a variety of applications, including sales communities, customer self-service, marketing campaign management, or anywhere you need portal, content and social combined into one experience. At Dreamforce 2014, Salesforce has been having a lot of sessions related to communities and I’ve seen a lot of communities focused on partners.  That is if you are company that has sales partners, dealers, etc. a partner community would be relevant to you.   Th [read] Keywords: application applications community facebook linkedin mobile networking profile twitter
74


Successful Partner Communities with Salesforce
Tue, Oct 14th 2014 12:18p   Mark Polly
Zero Motorcycles needed a way to consolidate multiple partner facing systems into a simplified user interface, track sales and monitor participation programs and automate workflows. As we’ve seen from other customers, partners had to login to multiple systems.  Using Community Cloud, Zero was able to provide one interface for the partners to login into and get information and process leads and improve sales. Zero’s original model was B2C, thinking that consumers would order electri [read] Keywords: collaboration community exchange exchange interface mobile
77


Creating Customer Happiness with Salesforce Communities
Mon, Oct 13th 2014 3:12p   Mark Polly
Community Cloud is Salesforce’s newest and fastest growing cloud (until tomorrow).  IDC has seen a huge jump in using social media to communicate with customers and respond to customer inquiries.  The top 3 technologies that are planned to be used include discussion forums, public social networks, and online communities, which is where Community Cloud comes in. Constant Contact Constant Contact, an all-in-one marketing platform, has over 600,000 small business customers. Constant Contact us [read] Keywords: administration collaboration community
77


Content Marketing is Inherently Flawed?
Fri, Oct 10th 2014 11:12a   Michael Porter
In the past week I’ve either read or listened to two heads of global marketing for two well known brands.  Both had a similar story with different sides of the same coin.  Both had a message that dealt with Marketers having to forget about telling their brand story and go with what customers want to hear.  The first was a session about leveraging social data with Michelle Lapierre who is the Sr. Director of Customer Experience at Marriott Rewards. The second is an article at cmo.com dis [read] Keywords: facebook linkedin oracle twitter
124


Why Do Contextual Ads Fail
Tue, Oct 7th 2014 3:12p   Michael Porter
I’ve blogged about the personalization failure before.  Now it looks like others are catching on to the ultimate failure on their part………… even as they harvest huge amounts of private information about us.  This article in ComputerWorld outlines the issues.  The author Mike Elgan hits the topic of privacy quickly and never lets it go: Companies like Google, Facebook and Amazon violate our privacy in order to show us relevant ads. So why do their ads miss the mar [read] Keywords: facebook google




160


Gartner Magic Quadrant for Horizontal Portals 2014: Seeing Shifts
Mon, Oct 6th 2014 8:13a   Mark Polly
Gartner has released its Magic Quadrant for Horizontal Portals 2014 and it contains some interesting surprises.  For the first time in several years, Gartner has moved IBM and Liferay ahead of the other vendors in both vision and execution ability. Gartner Magic Quadrant Horizontal Portals 2014 The leaders for 2014 are still the same leaders as in 2013 and 2012.  For the past few years IBM, Microsoft and Oracle have been clustered near each other in the Leader’s quadrant, with Liferay an [read] Keywords: ibm application enterprise microsoft oracle sap server sharepoint
95


A Day in the Life of a Social Media Manager
Mon, Sep 29th 2014 11:11a   Mark Polly
In the BufferSocial blog, Kevan Lee posted an article for Social Media Managers.  The post takes a look a “typical” social media manager’s day and breaks down that day into many different activities, represented in the info graphic here.    Mr. Lee also provides several different views on how other people spend their days managing social media.  One person, Finola Howard, manages to compress all her daily activities into just one hour per day. Her tasks include: Use Socia [read] Keywords: connections ibm networking twitter




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