|Latest 7 Posts
| Is Converged Infrastructure cure for your data center headaches?|
Thu, Apr 17th 2014 33
| 5 Things That Should Be Keeping CMO’s Up at Night|
Thu, Apr 17th 2014 56
| IBM Acquires Marketing Automation Player Silverpop|
Tue, Apr 15th 2014 71
| The Ideal Length of every Tweet, Facebook Post and Headline|
Tue, Apr 8th 2014 104
| 5 Key Strategies for Omni-Channel Marketing|
Mon, Apr 7th 2014 127
| Liferay Releases SDK to Speed Up Custom Mobile App Development|
Tue, Apr 1st 2014 87
| Adobe Summit: Designing an integrated customer profile|
Thu, Mar 27th 2014 83
| Official Sitecore Training – Recommendations on Who, What & When|
Sun, Dec 23rd 2012 414
| SharePoint migrations may cause consternation|
Sun, Feb 16th 2014 334
| IBM Connect: Demos|
Mon, Jan 27th 2014 318
| Gartner Magic Quadrant for Horizontal Portals 2013|
Wed, Sep 25th 2013 313
| IBM Connect: Keynote Guest Speaker: Seth Meyers|
Mon, Jan 27th 2014 272
| Optimizing Experiences Using IBM TeaLeaf|
Tue, Jan 28th 2014 253
| IBM Connect: Vision and Direction|
Mon, Jan 27th 2014 242
| Mobile apps using IBM Worklight and WebSphere Portal: a tutorial|
Tue, Sep 4th 2012 233
| What’s coming in WebSphere Portal and WCM|
Tue, Jan 28th 2014 230
| IBM Connect: Social Next What’s Coming to Social|
Mon, Jan 27th 2014 220
||Does $1B make mobile mainstream?
The New York Times had a nice article about the purchase of Instagram by Facebook for $1Billion. Whether you think its worth it or not, it begs a bigger question – especially for the larger enterprise community. Does that make mobile mainstream? This purchase didn’t kickstart the mobile revolution but for a lot of IT and business leaders, this might have validated their working assumptions and budget bets for 2012/13. The enterprise IT conversation will revolve around a few items which are clearly being validated by the marketplace:
- Mobile is no longer a long-pole bet – it is usually the impetus for portal/social upgrades
- Social business is in three very prominent places in the enterprise
- Kick starting internal social networks
- migrating mature communities to the external stakeholders
- the bleed of external social and internal social – you need a strategy
- Gamification or other adoption drivers are key to the short AND long term success of social communities
- Social portals are now the norm
- Location and presence will play a larger role with the dispersion of the modern workforce – enter true unified communications
You will see some or all of the above possibly start and live on mobile-only platforms like Instagram and Foursquare. This is going to be a bigger bone to toss because companies are just starting to wrap their heads around the BYOD (bring your own device) concept or supporting multiple forms of employee/stakeholder mobile expectations. Another move is the moving of the above onto private hosting environments. This will make the big boys (IBM, MS, Oracle, etc) have to rethink their licensing models to deal with bursts and valleys of CPU’s. All in all its the natural movement of IT. Albeit, the movement is much, much faster than most people have come to get accustomed to in the past 4-6 years. We are in a tech burst (sans bubble) and everyone is just trying to stay afloat. This is just the beginning.
Apr 11, 2012
| Recent Blog Posts
Is Converged Infrastructure cure for your data center headaches? |
Thu, Apr 17th 2014 2:12p Brendon Jones
Oracle recently upgraded their Virtual Compute Appliance (OVCA) to X4-2. It was launched earlier in 2013, with adoption accelerating. It’s particularly useful for consolidating non-workload specific applications into a single managed environment. Applications may be installed on Windows, Linux, or Solaris.
OVCA is part of Oracle’s portfolio of Converged Infrastructure, also known as Engineered Systems. This portfolio includes:
Exadata Database Machine and Oracle Database Appliance & [read] Keywords: connections
5 Things That Should Be Keeping CMO’s Up at Night |
Thu, Apr 17th 2014 9:12a Michael Porter
Thanks to Sharon Suchoval for pointing me to this. Unless you’ve been hiding under a rock, anyone close to Marketing knows that the digital migration has unleashed a sea of change in the Marketing Department and the CMO. The Oracle Social Spotlight has an article about 5 Things That Should Be Keeping CMO’s Up at Night. It’s a somewhat light hearted post on a potentially heavy topic. I’m not going to reveal everything but let me give you the five things. They are su [read] Keywords: oracle
IBM Acquires Marketing Automation Player Silverpop |
Tue, Apr 15th 2014 1:14p Michael Porter
The enterprise marketing management space has been heating up for the past couple years. IBM, Salesforce, Oracle, Adobe, and Microsoft have all made one or more acquisitions here and it hasn’t stopped. Just a few days ago, IBM bought Silverpop, an Atlanta based cloud marketing automation player with customers in both the B2B and B2C space. This is in addition to IBM’s Unica and Xtify acquisitions. As IBM puts in in a Destination CRM article,
“Across the board, we’ [read] Keywords: ibm
The Ideal Length of every Tweet, Facebook Post and Headline |
Tue, Apr 8th 2014 6:12a Mark Polly
I think every writer at one time or another has thought about how long is too long for a post, tweet or headline.
As I typed my headline into WordPress, it was kind enough to tell me that my headline is 59 of 65 characters. I never understood if WordPress thought 65 was the max or the ideal size for my headline.
Reading through Zite (soon to be Flipboard) today, I came across this article by Kevan Lee at Fast Company: The Proven Ideal Length of Every Tweet, Facebook Post, and Headline Onlin [read] Keywords: facebook
5 Key Strategies for Omni-Channel Marketing |
Mon, Apr 7th 2014 11:11a Mark Polly
IBM recently conducted a webinar titled “5 Key Strategies for Omni-Channel Marketing” in which they discussed the following strategies:
Collect data that helps create customer profiles
Analyze that customer data to find actionable insights
Decide how to allocate your budget across the right channels to reach the right audiences
Manage the interactions with customers across the channels
Optimize your messages, offers, and capture reactions to feed the data collection process
Within [read] Keywords: ibm
Liferay Releases SDK to Speed Up Custom Mobile App Development |
Tue, Apr 1st 2014 9:11a Michael Porter
This just in, Liferay has a new SDK for custom mobile apps. They will release it to the public on April 2nd. Here’s the press release.
Liferay Releases SDK to Speed Up Custom Mobile App Development
New developer toolkit helps Liferay’s customers develop and manage sophisticated mobile apps
LOS ANGELES – (April 1, 2014) – Liferay, Inc., which makes open source portal software, is releasing a mobile software development kit today. The Mobile SDK is part of Liferay’s commitment [read] Keywords: collaboration
Adobe Summit: Designing an integrated customer profile |
Thu, Mar 27th 2014 4:15p Mark Polly
Matthew Rawding, a Consulting Manager with Adobe. talked about how to use Adobe Campaign to create an integrated customer profile. So what is an integrated customer profile?
An integrated customer profile is a main pillar of Adobe Campaign. Also included in Campaign are targeted segmentation, visual campaign orchestration, cross-channel execution, real time interaction management, and operational reporting.
The goal is to build the most comprehensive view of a customer possible based on the [read] Keywords: consulting
Adobe Summit: New Video Analytics in Adobe Analytics |
Thu, Mar 27th 2014 3:12p Mark Polly
Scott Smith presented a session on video analytics. Analytics regarding video has been rough to achieve. There have been few standards and the complexity has been high.
Adobe Summit: The Convergence of Search and Social |
Thu, Mar 27th 2014 12:12p Michael Porter
Marc Blinder, Director of Social Marketing at Adobe and Jon Beeston, Director of New Product Innovation at Adobe presented on the trend of search and social convering. Twitter is a great example of that where we share but also search.
Theme: Search and Social platforms are converging – which means successful marketers musth have one unified team with one set of data.
Key takeaways from this session
Connect: facebook to offline experience. feed the metadata
Bring: search and social teo [read] Keywords: development
Amazon Slashes Pricing for Several Cloud Services |
Thu, Mar 27th 2014 11:12a Michael Porter
I recently blogged about Google’s Bigger, Cheaper Cloud and now it looks like Amazon has responded. CRN has an article about Amazon’s announcement of 10%-40% cuts for M1, M2, C1 and CC2 instances. Amazon didn’t make much reference to Google and they have cut prices a number of times although the timing is suspect.
Amazon’s EC2 M3 instances are dropping 38 percent, while C3 instances are being cut by 30 percent. All of these EC2 figures are for instances running Linux, [read] Keywords: database