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Latest 7 Posts
Infographic: 9 Steps for Digital Transformation Success
Sun, May 1st 2016 97
What Tools Are In Your Marketing Wallet?
Fri, Apr 29th 2016 89
Digital Transformation and The Impact of Customer Experience
Fri, Apr 22nd 2016 26
Digital Transformation in Life Sciences
Thu, Apr 21st 2016 28
Brands Must Move to Digital Experience
Wed, Apr 20th 2016 18
Modern Cloud and the Impact on Digital Transformation
Wed, Apr 20th 2016 25
Escaping the Digital Media Click Trap
Wed, Apr 20th 2016 18
Top 10
Infographic: 9 Steps for Digital Transformation Success
Sun, May 1st 2016 97
What Tools Are In Your Marketing Wallet?
Fri, Apr 29th 2016 89
Digital Transformation in Life Sciences
Thu, Apr 21st 2016 28
Digital Transformation and The Impact of Customer Experience
Fri, Apr 22nd 2016 26
Modern Cloud and the Impact on Digital Transformation
Wed, Apr 20th 2016 25
Driving Digital Transformation with a Solid Mobile Foundation
Tue, Apr 5th 2016 18
Brands Must Move to Digital Experience
Wed, Apr 20th 2016 18
Escaping the Digital Media Click Trap
Wed, Apr 20th 2016 18
Establishing Best Practices for API Architecture and Standards
Tue, Jan 19th 2016 13
The Changing World of Customer Experience with Frito-Lay CMO
Thu, Feb 18th 2016 13




Recent Blog Posts
97
Infographic: 9 Steps for Digital Transformation Success
Sun, May 1st 2016 8:00p   Kate Tuttle
Trends analyst Altimeter defines digital transformation as “the realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touch point in the customer experience lifecycle.” Note that this lifecycle encompasses the entire progression of customer interaction, from consideration of a product through its purchase and use on through the maintenance of loyalty surrounding that product. Simply put, business success in a digital age re
89
What Tools Are In Your Marketing Wallet?
Fri, Apr 29th 2016 3:00p   Kate Tuttle
My colleague, Beth Martin, Marketing Director, Digital Platform Solutions at Perficient recently wrote a blog post called What’s in Your Marketing Wallet? In her post she talked about the evolving role of marketers and how the marketing landscape is changing. As marketers we are no longer just the creatives with the catchy headline … we need to be the strategists, creatives, writers, technologists and data scientists to be at the forefront of customer engagement.  We need to be sav
26
Digital Transformation and The Impact of Customer Experience
Fri, Apr 22nd 2016 7:44a   Kate Tuttle
Customer experience, or CX, is the sum of all interactions a customer can have with a brand. The sum of these interactions shapes your brand and can decide the fate of your business. What a customer thinks of a brand becomes the overall brand perception and trumps the company’s view of itself. Josh Bernoff of Forrester Research described it this way: “More than any other factor, customer experiences determine whether companies thrive and profit, or struggle and fade.” The result is that CX
28
Digital Transformation in Life Sciences
Thu, Apr 21st 2016 12:55p   Michael Porter
Marin Richeson seems to be on a roll in the Life Sciences blog with multiple topics on the implications of digital to Pharma.  I’ve talked to more than one Life Sciences firm who is rethinking their entire approach to customer experience and moving towards addressing a full journey.  What makes it more fun for these firms is that they need to address a digital channel and do it globally with many different consumers. Anyway, take a look at a few articles I find interesting. 30 Examples o
18
Brands Must Move to Digital Experience
Wed, Apr 20th 2016 8:53p   Michael Porter
I read an article on CMO.com about a variety of marketing execs highlighting the needs to move to a digital experience.  Now this was from the recent Ad Age Digital Conference so keep in mind that the main focus is still on ads but at least it’s on ads that provide an experience.  In reality, a digital experience would include much more than that like: Useful content rather than just ads collaborative sites to gain information and answer questions (relevant to some but not all of you)
25
Modern Cloud and the Impact on Digital Transformation
Wed, Apr 20th 2016 8:38p   Albert Qian
Modern business moves faster than ever, with more access than ever to innovative hardware and software solutions. To counteract the competitive landscape, savvy business executives must do what they can to adjust to changing climates and remain adaptable through technology and strategy. As a result of these changes, many businesses are considering cloud computing solutions to augment their day-to-day activities. Much like how the rise of the personal computer contributed to digital transformatio
18
Escaping the Digital Media Click Trap
Wed, Apr 20th 2016 7:00a   Michael Porter
I ran across an interesting article at the Information.com site.  It’s about how using ‘tricks’ to generate more views ultimately fails.   The main target are the news generators and the examples they use include Mashable and BuzzFeed but the lessons learned are completely relevant to anyone trying to create a great customer experience.  A lot of times when we discuss digital transformation with clients, this is what digital marketers are thinking in order of importance: Di
10
Infographic: 8 Ways to Jumpstart Digital Transformation in 2016
Tue, Apr 12th 2016 5:00p   Kate Tuttle
Digital transformation is not just a buzzword, it is a business imperative. Understandably so, digital transformation can be an intimidating phrase. What is it? What does it mean for me and my organization?How do we get started? These may be a few of the questions swirling in your heads. Our new infographic takes a look at 8 ways to jumpstart digital transformation in 2016. Perficient has also produced a series of digital transformation guides that provide additional information around each of t
13
Riding the Digital Tidal Wave in Telecommunications
Mon, Apr 11th 2016 3:08p   Kate Tuttle
Like all industries, the digital tidal wave is quickly transforming the telecommunications industry. Thanks to digital, operators are witnessing an evolving customer journey and a significant shift in the way customers and operators engage. The customer journey is increasingly becoming multi-channel as customer interactions integrate physical, online, and mobile digital touch points throughout the purchasing journey.  The reality is, technology is changing consumer behavior and the telecommun
12
3 Reasons Digital Transformation is a Business Imperative
Sun, Apr 10th 2016 9:30p   Kate Tuttle
There has been a lot of buzz across industries about digital transformation and lets be honest, the reality is that digital transformation is a business imperative. Organizations that delay transformation or ignore it altogether risk being irrelevant. According to trends analyst Altimeter, digital transformation as “the realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touch point in the customer experience lifecycle.”




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