The New York Times had a nice article about the purchase of Instagram by Facebook for $1Billion. Whether you think its worth it or not, it begs a bigger question – especially for the larger enterprise community. Does that make mobile mainstream? This purchase didn’t kickstart the mobile revolution but for a lot of IT and business leaders, this might have validated their working assumptions and budget bets for 2012/13. The enterprise IT conversation will revolve around a few items which are clearly being validated by the marketplace:
Mobile is no longer a long-pole bet – it is usually the impetus for portal/social upgrades
Social business is in three very prominent places in the enterprise
Kick starting internal social networks
migrating mature communities to the external stakeholders
the bleed of external social and internal social – you need a strategy
Gamification or other adoption drivers are key to the short AND long term success of social communities
Social portals are now the norm
Location and presence will play a larger role with the dispersion of the modern workforce – enter true unified communications
You will see some or all of the above possibly start and live on mobile-only platforms like Instagram and Foursquare. This is going to be a bigger bone to toss because companies are just starting to wrap their heads around the BYOD (bring your own device) concept or supporting multiple forms of employee/stakeholder mobile expectations. Another move is the moving of the above onto private hosting environments. This will make the big boys (IBM, MS, Oracle, etc) have to rethink their licensing models to deal with bursts and valleys of CPU’s. All in all its the natural movement of IT. Albeit, the movement is much, much faster than most people have come to get accustomed to in the past 4-6 years. We are in a tech burst (sans bubble) and everyone is just trying to stay afloat. This is just the beginning.
CMO and CIO Need to Work Together
Mon, Dec 9th 2013 11:12a Mark Polly We’ve been reading and commenting about CMOs and CIOs lately (for example, see Is There a Blurring Line Between CIO and CMO?). With the maturing of Customer Experience Platforms (CXP or CXM) and Marketing Automation, the interplay between marketing and technology is rapidly growing.
Virginia Backaitis published today at CMSWire an article titled Hey CMO! Hey CIO! Work Together or Lose Everything. She argues, as we have done here at Perficient, that CMOs and CIOs need to be in lockstep w [read] Keywords:
What is your response to Digital Disruptors?
Fri, Dec 6th 2013 8:11p Brendon Jones James McQuivey, an analyst at Forrester, discusses the concept of Digital Disruption, and has a book out by the same name. It’s also available in the Kindle Lending Library. I’ve not read it yet, but will post a review in the next few weeks. However the gist of the concept is that the traditional corporate view was that only a few very large companies had the budgets to bring a few disruptive offerings to market. Since around 2010, and the dawn of the “Age of the Customer̶ [read] Keywords: exchange
Turns Out Companies Are Investing in Social Media
Wed, Dec 4th 2013 12:14p Michael Porter Google’s Wildfire commissioned a study on the How Brands Staff and Budget With Social. It’s far too long for me to replicate but here’s a couple nuggets:
There’s a lesson here and it’s that social media has become a defacto part of corporate life and interactions with customers. See the whole info graphic here. [read] Keywords: enterprise
Dreamforce: Move Marketing from a Cost Center to a Profit Center
Fri, Nov 22nd 2013 8:15a Mark Polly Well Dreamforce 13 was a whirlwind and I’m glad to be home. The final session I attended was delivered by Sungard’s VP of Marketing, Christine Nurnberger. While the title of the session said something about Marketing Metrics and ROI, it really was about how Ms Nurnberger transformed Sungard’s marketing efforts over the last 18 months. While I was hoping to learn what metrics she used and how she calculated their ROI, I took away more important information than that.
My [read] Keywords: network
Dreamforce: Developing for Google Glass
Thu, Nov 21st 2013 12:15p Michael Porter Maximiliano Firtman, author of the O’Reilly book, “jQuery Mobile” presented on some basics around development. It was less a look at the development tools and more a look at the options for development and the paradigm you take into account. He’s a a “Google Explorer” and has a chance to muck around with the Glasses for a bit.
It’s not the Get Smart phone shoe as a phone. It’s about a variety of tools like Google Glass, Sony [read] Keywords: apple
Dreamforce: ExactTarget Marketing Cloud Social Roadmap
Wed, Nov 20th 2013 6:18p Mark Polly Patrick Stokes, VP for Product Management at Salesforce provided highlights of the social roadmap for their Marketing Cloud. The following are the four areas that are the focus of the roadmap:
The social tools in the Marketing Cloud include Radian 6, Buddy Media and Social.com. These tools are integrated with ExactTarget to provide an overall platform for marketing. As an example, they are tying Social Advertising available through Social.com into the Jour [read] Keywords: facebook
Dreamforce: Marketing Technology Landscape
Wed, Nov 20th 2013 2:18p Mark Polly Brian Andersen (LUMA Partners) and Robin Bordoli (Marketo) gave a great presentation on the Marketing Technology Landscape. This area is to broad to get into details in one hour, so they presented an overview of the market and then suggested the following three tactics to cope with the vast amount of change going on:
Accept that buyers are in control – it used to be that the buyers contacted the seller well in advance of a sale and the sales team took over to convert that buyer into a c [read] Keywords: network