The New York Times had a nice article about the purchase of Instagram by Facebook for $1Billion. Whether you think its worth it or not, it begs a bigger question – especially for the larger enterprise community. Does that make mobile mainstream? This purchase didn’t kickstart the mobile revolution but for a lot of IT and business leaders, this might have validated their working assumptions and budget bets for 2012/13. The enterprise IT conversation will revolve around a few items which are clearly being validated by the marketplace:
Mobile is no longer a long-pole bet – it is usually the impetus for portal/social upgrades
Social business is in three very prominent places in the enterprise
Kick starting internal social networks
migrating mature communities to the external stakeholders
the bleed of external social and internal social – you need a strategy
Gamification or other adoption drivers are key to the short AND long term success of social communities
Social portals are now the norm
Location and presence will play a larger role with the dispersion of the modern workforce – enter true unified communications
You will see some or all of the above possibly start and live on mobile-only platforms like Instagram and Foursquare. This is going to be a bigger bone to toss because companies are just starting to wrap their heads around the BYOD (bring your own device) concept or supporting multiple forms of employee/stakeholder mobile expectations. Another move is the moving of the above onto private hosting environments. This will make the big boys (IBM, MS, Oracle, etc) have to rethink their licensing models to deal with bursts and valleys of CPU’s. All in all its the natural movement of IT. Albeit, the movement is much, much faster than most people have come to get accustomed to in the past 4-6 years. We are in a tech burst (sans bubble) and everyone is just trying to stay afloat. This is just the beginning.
Anemic IT Growth or Budgeting Shift?
Mon, Nov 17th 2014 3:18p Michael Porter ZDNet reports on a recent Gartner report of 2015 IT budgets. They call it, “IT Spending for 2015 Anemic amid Digital Shift.” Here’s the breakdown on who creates vs who approves the IT budget.
I don’t interpret it quite this way. Yes, IT budget growth is anemic but there’s on telling piece of information in the ZDnet article
The upshot: Spending on digital innovation will be funded outside of the IT budget.
So yes, spending is anemic within [read] Keywords:
Digital Transformation is All Around Us…Again.
Tue, Nov 11th 2014 8:19a Mark Polly The phrase “Digital Transformation” has re-emerged as a new phenomenon. Google tells me there are 49 million (49,000,000) search results for the words Digital Transformation.
First, why do I say it is a phenomenon? It seems that many of our leading think-tanks are talking about digital transformation. Here are some examples:
Earlier this year, MIT Sloan Management Review posted this article: The Nine Elements of Digital Transformation
Forrester is predicting that in 2015 [read] Keywords: collaboration
Drug or Drug Device Portals
Thu, Oct 23rd 2014 10:12a Michael Porter Eugene Sefanov has a nice post on the value of a patient portal for those who use a specialty drug or drug device. He goes into some detail on the possible use cases with that kind of portal. I like the approach he takes. Just being prescribed a drug doesn’t mean you are going to get the right outcome. Anything you can do to ensure the patient has all the support he or she needs will improve that outcome.
An effective way to provide patient support is through a portal that is sp [read] Keywords: collaboration
Dreamforce: Community Cloud for Healthcare
Tue, Oct 14th 2014 10:15p Mark Polly All this week I’m at Dreamforce, the annual Salesforce conference. Salesforce has come a long way with their platform and they’ve recently introduced Community Cloud. Community Cloud is an evolution of their portal product and includes many features that we see in other enterprise-class, horizontal portals.
We are seeing a lot of interest in portals from our healthcare clients. At Dreamforce, I attended a session on using Salesforce Community Cloud in healthcare. I blogged [read] Keywords: community
Successful Partner Communities with Salesforce
Tue, Oct 14th 2014 12:18p Mark Polly Zero Motorcycles needed a way to consolidate multiple partner facing systems into a simplified user interface, track sales and monitor participation programs and automate workflows. As we’ve seen from other customers, partners had to login to multiple systems. Using Community Cloud, Zero was able to provide one interface for the partners to login into and get information and process leads and improve sales.
Zero’s original model was B2C, thinking that consumers would order electri [read] Keywords: collaboration
Creating Customer Happiness with Salesforce Communities
Mon, Oct 13th 2014 3:12p Mark Polly Community Cloud is Salesforce’s newest and fastest growing cloud (until tomorrow). IDC has seen a huge jump in using social media to communicate with customers and respond to customer inquiries. The top 3 technologies that are planned to be used include discussion forums, public social networks, and online communities, which is where Community Cloud comes in.
Constant Contact, an all-in-one marketing platform, has over 600,000 small business customers. Constant Contact us [read] Keywords: administration
Content Marketing is Inherently Flawed?
Fri, Oct 10th 2014 11:12a Michael Porter In the past week I’ve either read or listened to two heads of global marketing for two well known brands. Both had a similar story with different sides of the same coin. Both had a message that dealt with Marketers having to forget about telling their brand story and go with what customers want to hear. The first was a session about leveraging social data with Michelle Lapierre who is the Sr. Director of Customer Experience at Marriott Rewards. The second is an article at cmo.com dis [read] Keywords: facebook
Why Do Contextual Ads Fail
Tue, Oct 7th 2014 3:12p Michael Porter I’ve blogged about the personalization failure before. Now it looks like others are catching on to the ultimate failure on their part………… even as they harvest huge amounts of private information about us. This article in ComputerWorld outlines the issues. The author Mike Elgan hits the topic of privacy quickly and never lets it go:
Companies like Google, Facebook and Amazon violate our privacy in order to show us relevant ads. So why do their ads miss the mar [read] Keywords: facebook