The New York Times had a nice article about the purchase of Instagram by Facebook for $1Billion. Whether you think its worth it or not, it begs a bigger question – especially for the larger enterprise community. Does that make mobile mainstream? This purchase didn’t kickstart the mobile revolution but for a lot of IT and business leaders, this might have validated their working assumptions and budget bets for 2012/13. The enterprise IT conversation will revolve around a few items which are clearly being validated by the marketplace:
Mobile is no longer a long-pole bet – it is usually the impetus for portal/social upgrades
Social business is in three very prominent places in the enterprise
Kick starting internal social networks
migrating mature communities to the external stakeholders
the bleed of external social and internal social – you need a strategy
Gamification or other adoption drivers are key to the short AND long term success of social communities
Social portals are now the norm
Location and presence will play a larger role with the dispersion of the modern workforce – enter true unified communications
You will see some or all of the above possibly start and live on mobile-only platforms like Instagram and Foursquare. This is going to be a bigger bone to toss because companies are just starting to wrap their heads around the BYOD (bring your own device) concept or supporting multiple forms of employee/stakeholder mobile expectations. Another move is the moving of the above onto private hosting environments. This will make the big boys (IBM, MS, Oracle, etc) have to rethink their licensing models to deal with bursts and valleys of CPU’s. All in all its the natural movement of IT. Albeit, the movement is much, much faster than most people have come to get accustomed to in the past 4-6 years. We are in a tech burst (sans bubble) and everyone is just trying to stay afloat. This is just the beginning.
Dreamforce: Community Cloud for Healthcare
Tue, Oct 14th 2014 10:15p Mark Polly All this week I’m at Dreamforce, the annual Salesforce conference. Salesforce has come a long way with their platform and they’ve recently introduced Community Cloud. Community Cloud is an evolution of their portal product and includes many features that we see in other enterprise-class, horizontal portals.
We are seeing a lot of interest in portals from our healthcare clients. At Dreamforce, I attended a session on using Salesforce Community Cloud in healthcare. I blogged [read] Keywords: community
Successful Partner Communities with Salesforce
Tue, Oct 14th 2014 12:18p Mark Polly Zero Motorcycles needed a way to consolidate multiple partner facing systems into a simplified user interface, track sales and monitor participation programs and automate workflows. As we’ve seen from other customers, partners had to login to multiple systems. Using Community Cloud, Zero was able to provide one interface for the partners to login into and get information and process leads and improve sales.
Zero’s original model was B2C, thinking that consumers would order electri [read] Keywords: collaboration
Creating Customer Happiness with Salesforce Communities
Mon, Oct 13th 2014 3:12p Mark Polly Community Cloud is Salesforce’s newest and fastest growing cloud (until tomorrow). IDC has seen a huge jump in using social media to communicate with customers and respond to customer inquiries. The top 3 technologies that are planned to be used include discussion forums, public social networks, and online communities, which is where Community Cloud comes in.
Constant Contact, an all-in-one marketing platform, has over 600,000 small business customers. Constant Contact us [read] Keywords: administration
Content Marketing is Inherently Flawed?
Fri, Oct 10th 2014 11:12a Michael Porter In the past week I’ve either read or listened to two heads of global marketing for two well known brands. Both had a similar story with different sides of the same coin. Both had a message that dealt with Marketers having to forget about telling their brand story and go with what customers want to hear. The first was a session about leveraging social data with Michelle Lapierre who is the Sr. Director of Customer Experience at Marriott Rewards. The second is an article at cmo.com dis [read] Keywords: facebook
Why Do Contextual Ads Fail
Tue, Oct 7th 2014 3:12p Michael Porter I’ve blogged about the personalization failure before. Now it looks like others are catching on to the ultimate failure on their part………… even as they harvest huge amounts of private information about us. This article in ComputerWorld outlines the issues. The author Mike Elgan hits the topic of privacy quickly and never lets it go:
Companies like Google, Facebook and Amazon violate our privacy in order to show us relevant ads. So why do their ads miss the mar [read] Keywords: facebook
A Day in the Life of a Social Media Manager
Mon, Sep 29th 2014 11:11a Mark Polly In the BufferSocial blog, Kevan Lee posted an article for Social Media Managers. The post takes a look a “typical” social media manager’s day and breaks down that day into many different activities, represented in the info graphic here.
Mr. Lee also provides several different views on how other people spend their days managing social media. One person, Finola Howard, manages to compress all her daily activities into just one hour per day. Her tasks include:
Use Socia [read] Keywords: connections