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Latest 7 Posts
B2B Content Marketing: What type of content has the most clout?
Fri, Jan 23rd 2015 25
CMO Pressed to Lead Customer Experience But Progress Lacking
Mon, Jan 19th 2015 165
The UK Gets It’s First Digital Bank
Fri, Jan 16th 2015 84
Driving Digital Transformation with expanded eCommerce Solutions
Mon, Jan 5th 2015 55
First iOS Apps from Apple-IBM venture
Mon, Jan 5th 2015 62
Digital Transformation is Relevant to Pharmaceuticals Too
Tue, Dec 23rd 2014 40
Big Data’s Big Meaning for Marketing
Tue, Dec 23rd 2014 38
Top 10
CMO Pressed to Lead Customer Experience But Progress Lacking
Mon, Jan 19th 2015 165
The UK Gets It’s First Digital Bank
Fri, Jan 16th 2015 84
IBM Digital Experience v8.5 – What’s Been Removed or Deprecated
Mon, May 12th 2014 63
First iOS Apps from Apple-IBM venture
Mon, Jan 5th 2015 62
Driving Digital Transformation with expanded eCommerce Solutions
Mon, Jan 5th 2015 55
G2 Crowd scores Salesforce Chatter top social collaboration tool
Tue, Dec 23rd 2014 49
The Portal Blog Has Become Digital Transformation
Mon, Dec 22nd 2014 44
Digital Transformation is Relevant to Pharmaceuticals Too
Tue, Dec 23rd 2014 40
Big Data’s Big Meaning for Marketing
Tue, Dec 23rd 2014 38
Google: Reasons Why Nobody Uses Your App, Your Site, Your…
Thu, Jul 17th 2014 37




Recent Blog Posts
25
B2B Content Marketing: What type of content has the most clout?
Fri, Jan 23rd 2015 9:10a   Mark Polly
Marketing to other businesses (B2B) is very different from marketing to consumers.  We’ve heard and talked a lot about Content Marketing in past, although it mostly has been focused on consumers – B2C. I just came across an interesting bit of research from Eccolo Media that looks specifically at content marketing in the B2B space. For the past few years, Eccolo Media has been surveying B2B marketers and buyers to get a pulse on the market.  In their 2015 B2B Technology Content Sur
165
CMO Pressed to Lead Customer Experience But Progress Lacking
Mon, Jan 19th 2015 5:10a   Michael Porter
Advertising Age has a short but interesting article on how CMO’s Pressed to Lead Customer Experience Efforts, But Their Progress is Lacking.   Customer Experience has a huge overlap with Digital Transformation.  It’s many of the same technologies and change in process but geared towards your most important constituent, the customer.  Here’s a few quotes before I add my own commentary. Note the Top CMO Expectation So expectations are high regarding who is in charge of creatin
84
The UK Gets It’s First Digital Bank
Fri, Jan 16th 2015 10:41a   Michael Porter
Thanks Liza Sisler and Elizabeth Dias for pointing to the source articles.  The flip side of Digital Transformation must be Digital Disruption.  Probably no better example of that disruption exists than the Financial Services Industry where so much of the friction can be smoothed by digital technologies.  On example of this is the UK first digital bank.  Information Age has a short article on the new Charter Bank and what it may mean against older competition. Consumers are increasingly va
55
Driving Digital Transformation with expanded eCommerce Solutions
Mon, Jan 5th 2015 12:11p   Beth Martin
In 2014, online stores are on target to generate an estimated $294 billion, or approximately 9% of all U.S. retail sales, according to forecasts by Forrester Research. They also report that by 2018, e-commerce market will reach $414 billion, with transactions made with tablets and smartphones accounting for about 20%. The announcement of Perficient’s acquisition of Zeon Solutions expands our already considerable e-commerce solutions capabilities, with a front leader of e-commerce technology an
62
First iOS Apps from Apple-IBM venture
Mon, Jan 5th 2015 12:11p   Michael Porter
Around Q2 last year Apple and IBM announced their joint venture. At the time, I sw it as IBM ensuring everything works with iOS.   CNET’s latest article highlights some of the first fruits and it’s a little different than expected.  They focused on developing industry specific apps focused on productivity within the digital channel.  I can’t say as I disagree with it. Plan Flight, for instance, is designed for pilots to manage their in-flight activities to help airlines sav
40
Digital Transformation is Relevant to Pharmaceuticals Too
Tue, Dec 23rd 2014 9:12a   Michael Porter
Eugene Sefanov has a post out on our Life Sciences blog.  He includes a video from a TV commercial but I want to focus on the web site for the drug JUBLIA. Just as their TV commercial was spot on, their product website was just as superb. It ties into the video very well by using the image of, no other than, big toe boxer. There’s a “watch our TV spot” button strategically placed on the homepage. The site contains real “before and after” photos of patients that used JUBLIA, clinical t
38
Big Data’s Big Meaning for Marketing
Tue, Dec 23rd 2014 8:12a   Michael Porter
What better way to start blogging on Digital Transformation than on a topic not usually touched by a Digital Experience guy but still extremely relevant.  Forrester released a report back in May on what Big Data means for marketing. I won’t repeat the entire report but will highlight a few nuggets of information that might give you some interest in reading the entire report. Traditional data practices were developed in a time where data was scarce, expensive, and used by a small populati
49
G2 Crowd scores Salesforce Chatter top social collaboration tool
Tue, Dec 23rd 2014 8:12a   Mark Polly
I saw the following tweet from Salesforce CEO Marc Benioff: This was interesting enough for me to follow the link to see why Salesforce Chatter was rated the best social collaboration system.  Barry Levine at Venture Beat had a nice article about G2 Crowd’s grid on social collaboration.  Here are the first two paragraphs: Salesforce’s Chatter is the social collaboration tool with the highest customer satisfaction. That’s a key takeaway from G2 Crowd’s new Grid for Social Collabor
44
The Portal Blog Has Become Digital Transformation
Mon, Dec 22nd 2014 4:10p   Michael Porter
If you have recently read a post of visited my blog home page you will notice a change.  We no longer focus solely on Portals.  Actually, we’ve expanded our focus for a while.  For a while we’ve expanded the focus to social networking, social media, web content management, digital experience, and marketing management.  It’s a lot to cover but oddly enough, still isn’t sufficiently broad to capture what’s happening in the marketplace. In the last year, trends tha
15
Anemic IT Growth or Budgeting Shift?
Mon, Nov 17th 2014 3:18p   Michael Porter
ZDNet reports on a recent Gartner report of 2015 IT budgets.  They call it, “IT Spending for 2015 Anemic amid Digital Shift.”  Here’s the breakdown on who creates vs who approves the IT budget. I don’t interpret it quite this way. Yes, IT budget growth is anemic but there’s on telling piece of information in the ZDnet article The upshot: Spending on digital innovation will be funded outside of the IT budget. So yes, spending is anemic within




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