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Latest 7 Posts
Is Customer Experience the Top Digital Trend for 2015?
Tue, Mar 3rd 2015 18
Why “visitor to lead management” is so important
Wed, Feb 25th 2015 46
The Digital Business Landscape circa 2015
Sat, Feb 21st 2015 31
Quiznos Stops Using TV Ads to Focus on Digital Channel
Fri, Feb 20th 2015 22
Understanding How Business Customers Buy
Thu, Feb 19th 2015 12
Social Content As A Channel for Technology Buyers?
Fri, Feb 13th 2015 9
Cisco’s Chambers: Digital Disruption Is an Opportunity for CIOs
Thu, Feb 5th 2015 14
Top 10
Why “visitor to lead management” is so important
Wed, Feb 25th 2015 46
The Digital Business Landscape circa 2015
Sat, Feb 21st 2015 31
Quiznos Stops Using TV Ads to Focus on Digital Channel
Fri, Feb 20th 2015 22
Gartner Magic Quadrant for Horizontal Portals 2014: Seeing Shifts
Mon, Oct 6th 2014 19
Is Customer Experience the Top Digital Trend for 2015?
Tue, Mar 3rd 2015 18
IBM XGX – What’s New in WebSphere Portal and IBM WCM 8.5
Mon, Jul 21st 2014 16
WebSphere Portal and UI Myths and Facts
Wed, Jul 30th 2014 14
Cisco’s Chambers: Digital Disruption Is an Opportunity for CIOs
Thu, Feb 5th 2015 14
Adobe Summit: Top new features in Adobe Experience Manager WCM
Wed, Mar 26th 2014 13
Adobe Summit: The Convergence of Search and Social
Thu, Mar 27th 2014 12




Recent Blog Posts
18
Is Customer Experience the Top Digital Trend for 2015?
Tue, Mar 3rd 2015 3:08p   Mark Polly
If you listen to over 6000 business professionals, the answer would be YES!  Econsultancy, in association with Adobe has produced a Digital Trends report every year for the last several years. This year’s report, Digital Trends 2015, says Customer Experience is the top, single most exciting opportunity in the digital marketing world.  22% of the survey respondents said that Customer Experience is their top opportunity while Content Marketing came in second at 15%.  Here is an infogra
46
Why “visitor to lead management” is so important
Wed, Feb 25th 2015 12:34p   Mark Polly
Back in the old days (like 2005!), to find information about a product, people contacted a salesperson, visited a retail location,  or waited for the company to advertise or email information out.  Things have changed dramatically since then.  A recent CMS Report story, What is Visitor to Lead Management, cited the statistic that 74% of buying decisions are made in advance of the first sales call. Customers are getting the answers they need way beyond them ever contacting your salespeople.  
31
The Digital Business Landscape circa 2015
Sat, Feb 21st 2015 10:28a   Mark Polly
When you start to think about what does it take to be a digital business today, you may think that you have to be doing some form of E-Commerce. Or you may come up with the idea that you need to focus on improving your customer’s digital experience. It turns out that there are lots of elements of a digital business to which you should pay attention. Dion Hinchcliffe and Steven Mann at Adjuvi produced The Elements of Digital Business diagram shown here that provides a good overview of the
22
Quiznos Stops Using TV Ads to Focus on Digital Channel
Fri, Feb 20th 2015 10:48a   Michael Porter
The whole concept of a digital transformation would predict a sharp decline in non-digital advertising budget as the digital channel becomes much more important.  I don’t have statistics but here’s anecdotal evidence.  Entrepeneur.com has an article about Quiznos new Ad strategy.  They are pulling TV ads entirely although they will keep print media ads. “Our advertising budget is kind of split between print media and digital, with a higher weight on digital advertising,R
12
Understanding How Business Customers Buy
Thu, Feb 19th 2015 10:46a   Michael Porter
Mckinsey has a great research article that fits digital transformation to a “T”.  It’s titled, “Do You Really Understand How Your Business Customers Buy?”  It’s long enough that I cannot do it justice in my brief synopsis and a highlight of key points so go read it.  Here’s the key, how businesses buy complex items, software, and services is becoming more consumer like.  That doesn’t mean businesses do less research or have less process.  It m
9
Social Content As A Channel for Technology Buyers?
Fri, Feb 13th 2015 10:33a   Michael Porter
Via cmo.com, I saw an infographic on what Social Content technology buyers user or intend to use.  I have to admit I was a bit shocked by the data ecclo media was able to find in their survey. While I consider blogs to be a valid and valuable media channel, I haven’t considered facebook, pinterest, and tumblr to be a top 10 of any sort.  So imaging my shock when 34% of respondents said they found content via facebook……. Here’s an even more interesting stat: ecclo media&
14
Cisco’s Chambers: Digital Disruption Is an Opportunity for CIOs
Thu, Feb 5th 2015 1:25p   Michael Porter
Thanks to Robert Hardin who both saw the article and wrote up a quick response with his thoughts. The WSJ CIO Network (behind a paywall) recently published their top 5 initiatives for 2015.  Outside of the growing concern around cyber security and the associated business risk, the next two focused on the impact that Digital Transformation is having on an organization, the CIO as a change agent and having a business centric vision.   In an interview at the same event, John Chambers, CEO of
8
Marketers Finally Get Google
Thu, Feb 5th 2015 8:40a   Michael Porter
This is more of a follow up to my post yesterday on Digital Marketing costing a lot and being worth it.  CMO.com has an article on marketers finally getting Google to the point where click through rates are up 19% year over year. Global growth by search engine “Marketers are optimized almost fully on Google,” said Tamara Gaffney, principal analyst at ADI. “They are getting much better CTRs, and the CPCs are not as high as the CTRs are, in terms of growth. Marketers are also incorporating
9
The Dawn Of Marketings New Golden Age
Wed, Feb 4th 2015 11:30p   Michael Porter
Jonathan Gordon and Jesko Perrey at the McKinsey blog have an interesting and longish post on the Dawn of Marketing’s Golden Age.  While most of the post focuses on changes in marketing and why that has created a new golden age, there are a few nuggets worth thinking through from a Digital Transformation Perspective.  But first the marketing component. The resulting expansion of platforms has propelled consistent growth in marketing expenditures, which now total as much as $1 trillion g
8
Is Cloud & DevOps Factored Into Your Digital Transformation?
Fri, Jan 30th 2015 5:16p   JP Morgenthal
The term “Digital Transformation” is very broad and all encompassing, but more recently has become mostly closely associated with the activities and strategies to compete against disruptive trends brought about by new business models emerging due to availability of new digital platforms. Within the last decade we have seen an emergence of very economical compute infrastructure, wireless and broadband, and software platforms that enable rapid development of applications, which can sca




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