|Latest 7 Posts
| Is Converged Infrastructure cure for your data center headaches?|
Thu, Apr 17th 2014 59
| 5 Things That Should Be Keeping CMO’s Up at Night|
Thu, Apr 17th 2014 107
| IBM Acquires Marketing Automation Player Silverpop|
Tue, Apr 15th 2014 77
| The Ideal Length of every Tweet, Facebook Post and Headline|
Tue, Apr 8th 2014 106
| 5 Key Strategies for Omni-Channel Marketing|
Mon, Apr 7th 2014 134
| Liferay Releases SDK to Speed Up Custom Mobile App Development|
Tue, Apr 1st 2014 93
| Adobe Summit: Designing an integrated customer profile|
Thu, Mar 27th 2014 90
| Official Sitecore Training – Recommendations on Who, What & When|
Sun, Dec 23rd 2012 429
| SharePoint migrations may cause consternation|
Sun, Feb 16th 2014 340
| Gartner Magic Quadrant for Horizontal Portals 2013|
Wed, Sep 25th 2013 328
| IBM Connect: Demos|
Mon, Jan 27th 2014 321
| IBM Connect: Keynote Guest Speaker: Seth Meyers|
Mon, Jan 27th 2014 275
| Optimizing Experiences Using IBM TeaLeaf|
Tue, Jan 28th 2014 258
| IBM Connect: Vision and Direction|
Mon, Jan 27th 2014 248
| Mobile apps using IBM Worklight and WebSphere Portal: a tutorial|
Tue, Sep 4th 2012 245
| What’s coming in WebSphere Portal and WCM|
Tue, Jan 28th 2014 235
| IBM Connect: Social Next What’s Coming to Social|
Mon, Jan 27th 2014 225
||Should You Allow Your Users to Customize?
Probably eight out of ten clients start out asking for customization of some kind. Usually, the customization broken into two categories:
- Give users a page like My Yahoo! or iGoogle. Let them add portlets or widgets at will and let them customize the portelts themselves like we do with weather or stock
- Let users define their interests in their profile page so they can receive targeted content and feeds
Let me tackle the second item first. If you have users you know well enough to let them define things like what products they want to follow, whether they should be notified of new invoices, lab results, etc; then yes you should give users the option to update it. I would make it part of the profile and I wouldn’t push it hard. In other words, make it easy to update but don’t force your users to do it. You can also make it easy to follow a page or topic by letting them click a follow this link, a star , or some indicator on the page in which the content resides. Of course, if you don’t know your users all that well, perhaps you should complete some user studies or hook up some decent web analytics before you dive in. That way you won’t push them away because you completely misunderstand what they want.
What about My Yahoo! or iGoogle like functionality?
OK, this is the fun one. Whenever a client asks for that functionality for their users, I ask the following important question, “How often do your users login to the site?” If they answers with once a month or twice a month then I tell them it’s a waste of time. These are users who login to do some very specific things. They want to see their explanation of benefits or to view and pay their invoice. They don’t care if you allow them to add a portlet that does some whiz bang kind of thing. They want to get in and get out. Don’t get in the way of their transaction or information.
Imagine the worst case scenario if you do customization wrong. You are a utility, you let a customer create a completely customized home page the first time he or she logs in. You may even force them to do that. They really only care about checking their invoice and paying it but in setting up their home page, they leave out the invoice portlet. One month later they login and it’s nowhere to be found. Of course, your customer already forgot they customized the page. They can still customize their page to add the invoice portlet back but they aren’t thinking, “I want to customize my page?” They are thinking, “Where can I find my invoice?” You now have an angry customer who didn’t pay his or her invoice on time and your DSO just went up.
Now take users who live in your portal. It may be employees or it may be your power users who use your service to monitor usage and things like that. These people want more features. To them, your portal is an application. At that point in time, you should be thinking about multiple levels of customization including:
- subscribe to content changes
- notifications and alerts
- customize a home or work page
- Customize a results list so they can see the columns that matter
How do I create a personalized experience for infrequent visitors
For that person who only logs in once a month, you can still create value for them while gaining equal or greater value from the customer. You want to take what you know about the user and treat them differently. Here are a couple ideas that use either a personalization engine or a rules engine:
- Our local store is having a special and it’s only 5 minutes away from where you live
- We see you are having an knee operation. Did you know that if you use this facility, it will cost you $5,000 less
- Bad weather has closed the following facilities or this click here to get to the Hurricane Andrew page to hear what’s happening. Target this by location of the user.
- I see you use this service of ours and we just introduced a companion service
- You might be interested in a new article about the Bahamas or Jamaica because you own a property there.
- We just updated a new product and with it comes a whole ream of documentation you will need to service is Mr. Partner
You can use personalization in all kinds of ways for customers, partners, and employees…….but you get the picture
So here’s my shortened version of what I just wrote:
- Before allowing customization, understand your user. If they visit your site infrequently, then don’t allow customization.
- If you allow users to customize a home page or my work page, don’t take away other paths to get them to key content or functionality
- Make it easy to customize. Drag and drop is nice. Textual lists not so much.
- You can and should allow users to update their profile with interests.
- You can and should let users follow content or make a portlet part of their favorites so they can easily find it later
- If you won’t allow customization, you can still use a personalization or rules engine to create more value for the user or to target them with products or information they may find useful.
Apr 16, 2012
| Recent Blog Posts
Is Converged Infrastructure cure for your data center headaches? |
Thu, Apr 17th 2014 2:12p Brendon Jones
Oracle recently upgraded their Virtual Compute Appliance (OVCA) to X4-2. It was launched earlier in 2013, with adoption accelerating. It’s particularly useful for consolidating non-workload specific applications into a single managed environment. Applications may be installed on Windows, Linux, or Solaris.
OVCA is part of Oracle’s portfolio of Converged Infrastructure, also known as Engineered Systems. This portfolio includes:
Exadata Database Machine and Oracle Database Appliance & [read] Keywords: connections
5 Things That Should Be Keeping CMO’s Up at Night |
Thu, Apr 17th 2014 9:12a Michael Porter
Thanks to Sharon Suchoval for pointing me to this. Unless you’ve been hiding under a rock, anyone close to Marketing knows that the digital migration has unleashed a sea of change in the Marketing Department and the CMO. The Oracle Social Spotlight has an article about 5 Things That Should Be Keeping CMO’s Up at Night. It’s a somewhat light hearted post on a potentially heavy topic. I’m not going to reveal everything but let me give you the five things. They are su [read] Keywords: oracle
IBM Acquires Marketing Automation Player Silverpop |
Tue, Apr 15th 2014 1:14p Michael Porter
The enterprise marketing management space has been heating up for the past couple years. IBM, Salesforce, Oracle, Adobe, and Microsoft have all made one or more acquisitions here and it hasn’t stopped. Just a few days ago, IBM bought Silverpop, an Atlanta based cloud marketing automation player with customers in both the B2B and B2C space. This is in addition to IBM’s Unica and Xtify acquisitions. As IBM puts in in a Destination CRM article,
“Across the board, we’ [read] Keywords: ibm
The Ideal Length of every Tweet, Facebook Post and Headline |
Tue, Apr 8th 2014 6:12a Mark Polly
I think every writer at one time or another has thought about how long is too long for a post, tweet or headline.
As I typed my headline into WordPress, it was kind enough to tell me that my headline is 59 of 65 characters. I never understood if WordPress thought 65 was the max or the ideal size for my headline.
Reading through Zite (soon to be Flipboard) today, I came across this article by Kevan Lee at Fast Company: The Proven Ideal Length of Every Tweet, Facebook Post, and Headline Onlin [read] Keywords: facebook
5 Key Strategies for Omni-Channel Marketing |
Mon, Apr 7th 2014 11:11a Mark Polly
IBM recently conducted a webinar titled “5 Key Strategies for Omni-Channel Marketing” in which they discussed the following strategies:
Collect data that helps create customer profiles
Analyze that customer data to find actionable insights
Decide how to allocate your budget across the right channels to reach the right audiences
Manage the interactions with customers across the channels
Optimize your messages, offers, and capture reactions to feed the data collection process
Within [read] Keywords: ibm
Liferay Releases SDK to Speed Up Custom Mobile App Development |
Tue, Apr 1st 2014 9:11a Michael Porter
This just in, Liferay has a new SDK for custom mobile apps. They will release it to the public on April 2nd. Here’s the press release.
Liferay Releases SDK to Speed Up Custom Mobile App Development
New developer toolkit helps Liferay’s customers develop and manage sophisticated mobile apps
LOS ANGELES – (April 1, 2014) – Liferay, Inc., which makes open source portal software, is releasing a mobile software development kit today. The Mobile SDK is part of Liferay’s commitment [read] Keywords: collaboration
Adobe Summit: Designing an integrated customer profile |
Thu, Mar 27th 2014 4:15p Mark Polly
Matthew Rawding, a Consulting Manager with Adobe. talked about how to use Adobe Campaign to create an integrated customer profile. So what is an integrated customer profile?
An integrated customer profile is a main pillar of Adobe Campaign. Also included in Campaign are targeted segmentation, visual campaign orchestration, cross-channel execution, real time interaction management, and operational reporting.
The goal is to build the most comprehensive view of a customer possible based on the [read] Keywords: consulting
Adobe Summit: New Video Analytics in Adobe Analytics |
Thu, Mar 27th 2014 3:12p Mark Polly
Scott Smith presented a session on video analytics. Analytics regarding video has been rough to achieve. There have been few standards and the complexity has been high.
Adobe Summit: The Convergence of Search and Social |
Thu, Mar 27th 2014 12:12p Michael Porter
Marc Blinder, Director of Social Marketing at Adobe and Jon Beeston, Director of New Product Innovation at Adobe presented on the trend of search and social convering. Twitter is a great example of that where we share but also search.
Theme: Search and Social platforms are converging – which means successful marketers musth have one unified team with one set of data.
Key takeaways from this session
Connect: facebook to offline experience. feed the metadata
Bring: search and social teo [read] Keywords: development
Amazon Slashes Pricing for Several Cloud Services |
Thu, Mar 27th 2014 11:12a Michael Porter
I recently blogged about Google’s Bigger, Cheaper Cloud and now it looks like Amazon has responded. CRN has an article about Amazon’s announcement of 10%-40% cuts for M1, M2, C1 and CC2 instances. Amazon didn’t make much reference to Google and they have cut prices a number of times although the timing is suspect.
Amazon’s EC2 M3 instances are dropping 38 percent, while C3 instances are being cut by 30 percent. All of these EC2 figures are for instances running Linux, [read] Keywords: database