Over 75% of our portal or web site related projects these days have some mobile component. If they aren’t doing it then they are making some serious plans for it. That brings up a lot of questions on how to design a site to fit all the different channels that will hit it. The new term is “Responsive Design” Martin Ridgeway from our Experience Design (XD) group will host Responsive Web Design: One Size No Longer Fits All and it’s probably worth the time to see what he has to say.
Designing to allow an ever-increasing number of devices to access your website or web application is a game you can never win. There is arguably little business benefit to targeting minority devices, yet web-accessible smartphones that aren’t iPhones constitute a large group of users that is costly to ignore.
Responsive Web Design is a new approach to the design and execution of websites and web applications that offers a way to cater to a much wider array of users and devices than would be possible otherwise. Through the use of modern web standards and a thorough execution plan it is possible to create attractive, brand-aware user experiences that work across a wide range of devices – feature phones, smartphones, tablets, netbooks, laptops and desktop computers – without requiring expensive device-centric development.
Join Perficient for an informative discussion on Responsive Web Design to include:
• costs and benefits of Responsive Web Design
• examples of large-scale responsive websites currently deployed
• when to consider a responsive approach to your project
• the skills your team should have, and the techniques they should be using, when designing responsively
Presenter Martin Ridgway is Lead User Experience Designer in Perficient’s Experience Design (XD) national practice.
Facebook Introduces New Campaign Structure
Thu, Mar 6th 2014 1:12p Mark Polly Facebook has been hailed and maligned at the same time for its advertisement features. On one hand, Facebook ads promise to reach large, targeted audiences with your message. On the other hand, Facebook ad reach is a black box that only Facebook controls. In a previous post, Why Facebook is Failing Marketers, my colleague Michael Porter wrote about Facebook ads reaching only 16% of a company’s fans.
I don’t know if the New Facebook Campaign Structure that Facebook is rolling [read] Keywords: facebook
My 4 Days in the Desert with Adobe – Part 1
Fri, Feb 28th 2014 12:12p Eric Herman In mid-December, I attended the Adobe Worldwide Sales Conference in Las Vegas. It’s a time when Adobe invites its entire sales organization – along with Adobe’s key partners – to discuss the past year’s performance, celebrate the major sales successes, and layout the company’s sales and product strategies for the next year.
As Forrester & Gartner’s leader in Web Content Management, Adobe certainly has much to discuss and no lack of thought leadership within the Digital Marketin [read] Keywords:
A Primer on CMO, CIO Collaboration
Thu, Feb 27th 2014 8:11a Michael Porter Tom Wentworth at CMSWiRE has a short but very interesting article on collaboration between the Chief Marketing Office and the Chief Information Officer. He engages you at the beginning with the reasons why the two roles are blurring. I personally of one CIO who also wears the CMO hat.
…today’s marketers have a required skillset that often overlaps with that of the CIO, who has traditionally managed and maintained a company’s IT infrastructure. For that reason, CMOs are becoming int [read] Keywords: collaboration
Cool Mobile Infographic
Wed, Feb 26th 2014 5:12a Michael Porter Thanks to the Marketing Tech Blog for a reference to a cool “Future of Mobile” info graphic by Three. It’s UK focused but still a nice summary of mobile. I especially like the internet use via mobile devices now and in 2025. Click to get to the entire info graphic. [read] Keywords: mobile
What’s The Difference Between Beacons and Geofencing
Tue, Feb 25th 2014 5:12a Michael Porter Thanks for John Spyers for pointing this out to me. I’ve heard a lot lately about the “contextual” experience. By that I mean, an up to the minute completely personalized experience based on more than just what a company knows about you. Now you can take into account all of the usual items like how good a customer they are, do they have a shipment on the way, and did they just call customer service. You can add to that things like, where are they and do they have a rese [read] Keywords: mobile
What Does SoftLayer Mean for IBM?
Tue, Feb 25th 2014 5:12a Michael Porter So I’m not the cloud guy within Perficient but let’s face it, everything I see within my portal, web content, social, and marketing automation world has some cloud component. Let me give you some examples:
We see more and more requests to host IBM Portal and IBM WCM on an easy to manage external entity. Perficient uses a partner, Blue Iron because they stand up actual working instances of software and support more than just the base OS.
Sitecore has a Sitecore Azure option which [read] Keywords: ibm
5 Signs of A PC Exodus
Mon, Feb 24th 2014 6:12a Michael Porter CRN has an article on five signs of a PC exodus. Given all the stats we’ve seen on the dominance of mobile, I’m not surprised. Here are a couple mobile stats to consider before I list the five signs.
And now the list: (Go to the CRN article to get more in depth information)
Is LG leaving?
Asus’ smartphone shift
Acer’s executive shakeup
Samsung dumping desktops? [read] Keywords: mobile