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5 Things That Should Be Keeping CMO’s Up at Night
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IBM Acquires Marketing Automation Player Silverpop
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The Ideal Length of every Tweet, Facebook Post and Headline
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5 Key Strategies for Omni-Channel Marketing
Mon, Apr 7th 2014 131
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Webinar on Responsive Designer
Michael Porter    

Over 75% of our portal or web site related projects these days have some mobile component. If they aren’t doing it then they are making some serious plans for it.  That brings up a lot of questions on how to design a site to fit all the different channels that will hit it.  The new term is “Responsive Design”  Martin Ridgeway from our Experience Design (XD) group will host Responsive Web Design: One Size No Longer Fits All and it’s probably worth the time to see what he has to say.

Designing to allow an ever-increasing number of devices to access your website or web application is a game you can never win. There is arguably little business benefit to targeting minority devices, yet web-accessible smartphones that aren’t iPhones constitute a large group of users that is costly to ignore.

Responsive Web Design is a new approach to the design and execution of websites and web applications that offers a way to cater to a much wider array of users and devices than would be possible otherwise. Through the use of modern web standards and a thorough execution plan it is possible to create attractive, brand-aware user experiences that work across a wide range of devices – feature phones, smartphones, tablets, netbooks, laptops and desktop computers – without requiring expensive device-centric development.

Join Perficient for an informative discussion on Responsive Web Design to include:

• costs and benefits of Responsive Web Design
• examples of large-scale responsive websites currently deployed
• when to consider a responsive approach to your project
• the skills your team should have, and the techniques they should be using, when designing responsively

Presenter Martin Ridgway is Lead User Experience Designer in Perficient’s Experience Design (XD) national practice.

 



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http://feedproxy.google.com/~r/PortalSolutionsBlog/~3/M6T1Oc9AbMs/
Apr 24, 2012
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Recent Blog Posts
51


Is Converged Infrastructure cure for your data center headaches?
Thu, Apr 17th 2014 2:12p   Brendon Jones
Oracle recently upgraded their Virtual Compute Appliance (OVCA) to X4-2. It was launched earlier in 2013, with adoption accelerating. It’s particularly useful for consolidating non-workload specific applications into a single managed environment. Applications may be installed on Windows, Linux, or Solaris. OVCA is part of Oracle’s portfolio of Converged Infrastructure, also known as Engineered Systems. This portfolio includes: Exadata Database Machine and Oracle Database Appliance & [read] Keywords: connections ibm application applications database development integration java linux microsoft networking oracle security virtualization
72


5 Things That Should Be Keeping CMO’s Up at Night
Thu, Apr 17th 2014 9:12a   Michael Porter
Thanks to Sharon Suchoval for pointing me to this.  Unless you’ve been hiding under a rock, anyone close to Marketing knows that the digital migration has unleashed a sea of change in the Marketing Department and the CMO.   The Oracle Social Spotlight has an article about 5 Things That Should Be Keeping CMO’s Up at Night. It’s a somewhat light hearted post on a potentially heavy topic.  I’m not going to reveal everything but let me give you the five things. They are su [read] Keywords: oracle
77


IBM Acquires Marketing Automation Player Silverpop
Tue, Apr 15th 2014 1:14p   Michael Porter
The enterprise marketing management space has been heating up for the past couple years.  IBM, Salesforce, Oracle, Adobe, and Microsoft have all made one or more acquisitions here and it hasn’t stopped.  Just a few days ago, IBM bought Silverpop, an Atlanta based cloud marketing automation player with customers in both the B2B and B2C space.  This is in addition to IBM’s Unica and Xtify acquisitions.  As IBM puts in in a Destination CRM article, “Across the board, we’ [read] Keywords: ibm email enterprise interface microsoft mobile oracle
104


The Ideal Length of every Tweet, Facebook Post and Headline
Tue, Apr 8th 2014 6:12a   Mark Polly
I think every writer at one time or another has thought about how long is too long for a post, tweet or headline. As I typed my headline into WordPress, it was kind enough to tell me that my headline is 59 of 65 characters. I never understood if WordPress thought 65 was the max or the ideal size for my headline. Reading through Zite (soon to be Flipboard) today, I came across this article by Kevan Lee at Fast Company: The Proven Ideal Length of Every Tweet, Facebook Post, and Headline Onlin [read] Keywords: facebook google twitter
131


5 Key Strategies for Omni-Channel Marketing
Mon, Apr 7th 2014 11:11a   Mark Polly
IBM recently conducted a webinar titled “5 Key Strategies for Omni-Channel Marketing” in which they discussed the following strategies: Collect data that helps create customer profiles Analyze that customer data to find actionable insights Decide how to allocate your budget across the right channels to reach the right audiences Manage the interactions with customers across the channels Optimize your messages, offers, and capture reactions to feed the data collection process Within [read] Keywords: ibm mac mobile profile
89


Liferay Releases SDK to Speed Up Custom Mobile App Development
Tue, Apr 1st 2014 9:11a   Michael Porter
This just in, Liferay has a new SDK for custom mobile apps.  They will release it to the public on April 2nd.  Here’s the press release. Liferay Releases SDK to Speed Up Custom Mobile App Development New developer toolkit helps Liferay’s customers develop and manage sophisticated mobile apps LOS ANGELES – (April 1, 2014) – Liferay, Inc., which makes open source portal software, is releasing a mobile software development kit today. The Mobile SDK is part of Liferay’s commitment [read] Keywords: collaboration community development eclipse email enterprise integration mobile twitter
87


Adobe Summit: Designing an integrated customer profile
Thu, Mar 27th 2014 4:15p   Mark Polly
Matthew Rawding, a Consulting Manager with Adobe. talked about how to use Adobe Campaign to create an integrated customer profile.  So what is an integrated customer profile? An integrated customer profile is a main pillar of Adobe Campaign.  Also included in Campaign are targeted segmentation, visual campaign orchestration, cross-channel execution, real time interaction management, and operational reporting. The goal is to build the most comprehensive view of a customer possible based on the [read] Keywords: consulting email profile
76


Adobe Summit: New Video Analytics in Adobe Analytics
Thu, Mar 27th 2014 3:12p   Mark Polly
Scott Smith presented a session on video analytics.  Analytics regarding video has been rough to achieve.  There have been few standards and the complexity has been high. Abode has introduced a Video Heartbeat Tracking library where they hope to simplify implementation of video analytics.  They also want to introduce stability into process and help you understand more about your video usage.  This is becoming more and more important as video consumption moves from traditional TV to all of ou [read] Keywords: javascript server
71


Adobe Summit: The Convergence of Search and Social
Thu, Mar 27th 2014 12:12p   Michael Porter
Marc Blinder, Director of Social Marketing at Adobe and Jon Beeston, Director of New Product Innovation at Adobe presented on the trend of search and social convering.  Twitter is a great example of that where we share but also search. Theme: Search and Social platforms are converging – which  means successful marketers musth have one unified team with one set of data. Key takeaways from this session Connect: facebook to offline experience. feed the metadata Bring: search and social teo [read] Keywords: development email facebook google mobile network twitter
102


Amazon Slashes Pricing for Several Cloud Services
Thu, Mar 27th 2014 11:12a   Michael Porter
I recently blogged about Google’s Bigger, Cheaper Cloud and now it looks like Amazon has responded. CRN has an article about Amazon’s announcement of 10%-40% cuts for M1, M2, C1 and CC2 instances.  Amazon didn’t make much reference to Google and they have cut prices a number of times although the timing is suspect. Amazon’s EC2 M3 instances are dropping 38 percent, while C3 instances are being cut by 30 percent. All of these EC2 figures are for instances running Linux, [read] Keywords: database desktop google linux




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