|Latest 7 Posts
| Is Converged Infrastructure cure for your data center headaches?|
Thu, Apr 17th 2014 21
| 5 Things That Should Be Keeping CMO’s Up at Night|
Thu, Apr 17th 2014 42
| IBM Acquires Marketing Automation Player Silverpop|
Tue, Apr 15th 2014 53
| The Ideal Length of every Tweet, Facebook Post and Headline|
Tue, Apr 8th 2014 98
| 5 Key Strategies for Omni-Channel Marketing|
Mon, Apr 7th 2014 124
| Liferay Releases SDK to Speed Up Custom Mobile App Development|
Tue, Apr 1st 2014 84
| Adobe Summit: Designing an integrated customer profile|
Thu, Mar 27th 2014 81
| Official Sitecore Training – Recommendations on Who, What & When|
Sun, Dec 23rd 2012 409
| SharePoint migrations may cause consternation|
Sun, Feb 16th 2014 330
| IBM Connect: Demos|
Mon, Jan 27th 2014 312
| Gartner Magic Quadrant for Horizontal Portals 2013|
Wed, Sep 25th 2013 306
| IBM Connect: Keynote Guest Speaker: Seth Meyers|
Mon, Jan 27th 2014 269
| Optimizing Experiences Using IBM TeaLeaf|
Tue, Jan 28th 2014 247
| IBM Connect: Vision and Direction|
Mon, Jan 27th 2014 240
| Mobile apps using IBM Worklight and WebSphere Portal: a tutorial|
Tue, Sep 4th 2012 231
| What’s coming in WebSphere Portal and WCM|
Tue, Jan 28th 2014 224
| IBM Connect: Social Next What’s Coming to Social|
Mon, Jan 27th 2014 218
||The 10 Biggest Mistakes Made With Amazon Web Services
Techcrunch has an interesting article about the top 10 biggest mistakes made with Amazon Web Services. While I don’t want to just copy what they say, I can see a lot of easy mistakes. For those who think in terms of an internal data center that has to scale to meet all future needs and spike, the tendency to over-build is huge. We have to do that in our own data centers. AWS and other cloud services change that model and we need to change with it. That probably also means you have to have some deep thought discussions on just how important complete high availability should be. If Amazon takes it to 99.8 because the infrastructure will stay up and now you only have to worry about software, maybe that’s good enough. Anyway, here’s an excerpt
The 10 Biggest Mistakes Made With Amazon Web Services
Sunday, April 22nd, 2012
Editor’s note: Zev Laderman is the co-founder and CEO of Newvem, a service that helps optimize AWS cloud infrastructure.
Amazon Web Services (AWS) provides an excellent cloud infrastructure solution for both early stage startups and enterprises. The good news is that AWS is a pay-per-use service, provides universal access to state-of-the-art computing resources, and scales with the growing needs of a business. The bad news – AWS can be very hard for early stage companies to onboard, while enterprises usually spend too much time with ‘busy work’ to optimize AWS and keep costs under control.
We launched a private beta of ‘KnowYourCloud Analytics’ a tool that helps AWS users to get to the bottom of their AWS cloud. By gathering data streams from multiple compute resources and crunching this data with its state-of-the-art analytics engine, Newvem enables AWS users to discover potential cost savings, identify security vulnerabilities and gain more control over availability.
Since our private beta’s launch, we’ve watched over 100,000 AWS instances and have seen users make repeated mistakes over their cloud operations. Ssome are simple, but can result in massive security, availability and cost issues within an organization.
Here are the ten most common mistakes you should avoid in order to make the most out of your AWS cloud footprint.
- Picking oversized instances. AWS offers a diverse variety of instance types and sizes for their operation. Although flexible, we found that many users pick instances that are far more powerful than they actually needed, which can lead to unnecessary costs.
- Provisioning too many instances. In addition to size, AWS allows for flexibility in the amount of instances a user needs. As a result they may run too many instances in clusters or load balancers. AWS features an on-demand business model, meaning that you don’t need to kick-off all of cluster notes needed for peak loads. Users can add nodes as needed, but can also automate provisioning with AWS’s auto-scaling functionality within their platform.
- Failing to make the right trade-offs when selecting instance types. AWS has a wide variety of instance types that differ based on use, such as general-purpose servers, CPU or memory intensive workloads, I/O performance, and size. Without proper application benchmarking, it’s very challenging to pick the most suitable instance type. As a result, users may choose instance types which are too big for their needs and much more expensive. Tracking resource utilization and frequently making the relevant instance trade-offs can help to optimize utilization and cost efficiencies.
- Leaving instances running idle. One amazing advantage of AWS is the ability to choose and provision instances based on the operational needs of your business. It’s simply a matter of adding a new server through a simple wizard. However, as a by-product of this flexibility, users easily lose track of their instances and forgot to turn them off, like leaving a room with the lights on. This results in confusion, wasted time trying to figure out the process, and spiraling costs.
Hit Techcrunch for the entire top 10.
Apr 24, 2012
| Recent Blog Posts
Is Converged Infrastructure cure for your data center headaches? |
Thu, Apr 17th 2014 2:12p Brendon Jones
Oracle recently upgraded their Virtual Compute Appliance (OVCA) to X4-2. It was launched earlier in 2013, with adoption accelerating. It’s particularly useful for consolidating non-workload specific applications into a single managed environment. Applications may be installed on Windows, Linux, or Solaris.
OVCA is part of Oracle’s portfolio of Converged Infrastructure, also known as Engineered Systems. This portfolio includes:
Exadata Database Machine and Oracle Database Appliance & [read] Keywords: connections
5 Things That Should Be Keeping CMO’s Up at Night |
Thu, Apr 17th 2014 9:12a Michael Porter
Thanks to Sharon Suchoval for pointing me to this. Unless you’ve been hiding under a rock, anyone close to Marketing knows that the digital migration has unleashed a sea of change in the Marketing Department and the CMO. The Oracle Social Spotlight has an article about 5 Things That Should Be Keeping CMO’s Up at Night. It’s a somewhat light hearted post on a potentially heavy topic. I’m not going to reveal everything but let me give you the five things. They are su [read] Keywords: oracle
IBM Acquires Marketing Automation Player Silverpop |
Tue, Apr 15th 2014 1:14p Michael Porter
The enterprise marketing management space has been heating up for the past couple years. IBM, Salesforce, Oracle, Adobe, and Microsoft have all made one or more acquisitions here and it hasn’t stopped. Just a few days ago, IBM bought Silverpop, an Atlanta based cloud marketing automation player with customers in both the B2B and B2C space. This is in addition to IBM’s Unica and Xtify acquisitions. As IBM puts in in a Destination CRM article,
“Across the board, we’ [read] Keywords: ibm
The Ideal Length of every Tweet, Facebook Post and Headline |
Tue, Apr 8th 2014 6:12a Mark Polly
I think every writer at one time or another has thought about how long is too long for a post, tweet or headline.
As I typed my headline into WordPress, it was kind enough to tell me that my headline is 59 of 65 characters. I never understood if WordPress thought 65 was the max or the ideal size for my headline.
Reading through Zite (soon to be Flipboard) today, I came across this article by Kevan Lee at Fast Company: The Proven Ideal Length of Every Tweet, Facebook Post, and Headline Onlin [read] Keywords: facebook
5 Key Strategies for Omni-Channel Marketing |
Mon, Apr 7th 2014 11:11a Mark Polly
IBM recently conducted a webinar titled “5 Key Strategies for Omni-Channel Marketing” in which they discussed the following strategies:
Collect data that helps create customer profiles
Analyze that customer data to find actionable insights
Decide how to allocate your budget across the right channels to reach the right audiences
Manage the interactions with customers across the channels
Optimize your messages, offers, and capture reactions to feed the data collection process
Within [read] Keywords: ibm
Liferay Releases SDK to Speed Up Custom Mobile App Development |
Tue, Apr 1st 2014 9:11a Michael Porter
This just in, Liferay has a new SDK for custom mobile apps. They will release it to the public on April 2nd. Here’s the press release.
Liferay Releases SDK to Speed Up Custom Mobile App Development
New developer toolkit helps Liferay’s customers develop and manage sophisticated mobile apps
LOS ANGELES – (April 1, 2014) – Liferay, Inc., which makes open source portal software, is releasing a mobile software development kit today. The Mobile SDK is part of Liferay’s commitment [read] Keywords: collaboration
Adobe Summit: Designing an integrated customer profile |
Thu, Mar 27th 2014 4:15p Mark Polly
Matthew Rawding, a Consulting Manager with Adobe. talked about how to use Adobe Campaign to create an integrated customer profile. So what is an integrated customer profile?
An integrated customer profile is a main pillar of Adobe Campaign. Also included in Campaign are targeted segmentation, visual campaign orchestration, cross-channel execution, real time interaction management, and operational reporting.
The goal is to build the most comprehensive view of a customer possible based on the [read] Keywords: consulting
Adobe Summit: New Video Analytics in Adobe Analytics |
Thu, Mar 27th 2014 3:12p Mark Polly
Scott Smith presented a session on video analytics. Analytics regarding video has been rough to achieve. There have been few standards and the complexity has been high.
Adobe Summit: The Convergence of Search and Social |
Thu, Mar 27th 2014 12:12p Michael Porter
Marc Blinder, Director of Social Marketing at Adobe and Jon Beeston, Director of New Product Innovation at Adobe presented on the trend of search and social convering. Twitter is a great example of that where we share but also search.
Theme: Search and Social platforms are converging – which means successful marketers musth have one unified team with one set of data.
Key takeaways from this session
Connect: facebook to offline experience. feed the metadata
Bring: search and social teo [read] Keywords: development
Amazon Slashes Pricing for Several Cloud Services |
Thu, Mar 27th 2014 11:12a Michael Porter
I recently blogged about Google’s Bigger, Cheaper Cloud and now it looks like Amazon has responded. CRN has an article about Amazon’s announcement of 10%-40% cuts for M1, M2, C1 and CC2 instances. Amazon didn’t make much reference to Google and they have cut prices a number of times although the timing is suspect.
Amazon’s EC2 M3 instances are dropping 38 percent, while C3 instances are being cut by 30 percent. All of these EC2 figures are for instances running Linux, [read] Keywords: database