Techcrunch has an interesting article about the top 10 biggest mistakes made with Amazon Web Services. While I don’t want to just copy what they say, I can see a lot of easy mistakes. For those who think in terms of an internal data center that has to scale to meet all future needs and spike, the tendency to over-build is huge. We have to do that in our own data centers. AWS and other cloud services change that model and we need to change with it. That probably also means you have to have some deep thought discussions on just how important complete high availability should be. If Amazon takes it to 99.8 because the infrastructure will stay up and now you only have to worry about software, maybe that’s good enough. Anyway, here’s an excerpt
Editor’s note: Zev Laderman is the co-founder and CEO of Newvem, a service that helps optimize AWS cloud infrastructure.
Amazon Web Services (AWS) provides an excellent cloud infrastructure solution for both early stage startups and enterprises. The good news is that AWS is a pay-per-use service, provides universal access to state-of-the-art computing resources, and scales with the growing needs of a business. The bad news – AWS can be very hard for early stage companies to onboard, while enterprises usually spend too much time with ‘busy work’ to optimize AWS and keep costs under control.
We launched a private beta of ‘KnowYourCloud Analytics’ a tool that helps AWS users to get to the bottom of their AWS cloud. By gathering data streams from multiple compute resources and crunching this data with its state-of-the-art analytics engine, Newvem enables AWS users to discover potential cost savings, identify security vulnerabilities and gain more control over availability.
Since our private beta’s launch, we’ve watched over 100,000 AWS instances and have seen users make repeated mistakes over their cloud operations. Ssome are simple, but can result in massive security, availability and cost issues within an organization.
Here are the ten most common mistakes you should avoid in order to make the most out of your AWS cloud footprint.
Picking oversized instances. AWS offers a diverse variety of instance types and sizes for their operation. Although flexible, we found that many users pick instances that are far more powerful than they actually needed, which can lead to unnecessary costs.
Provisioning too many instances. In addition to size, AWS allows for flexibility in the amount of instances a user needs. As a result they may run too many instances in clusters or load balancers. AWS features an on-demand business model, meaning that you don’t need to kick-off all of cluster notes needed for peak loads. Users can add nodes as needed, but can also automate provisioning with AWS’s auto-scaling functionality within their platform.
Failing to make the right trade-offs when selecting instance types. AWS has a wide variety of instance types that differ based on use, such as general-purpose servers, CPU or memory intensive workloads, I/O performance, and size. Without proper application benchmarking, it’s very challenging to pick the most suitable instance type. As a result, users may choose instance types which are too big for their needs and much more expensive. Tracking resource utilization and frequently making the relevant instance trade-offs can help to optimize utilization and cost efficiencies.
Leaving instances running idle. One amazing advantage of AWS is the ability to choose and provision instances based on the operational needs of your business. It’s simply a matter of adding a new server through a simple wizard. However, as a by-product of this flexibility, users easily lose track of their instances and forgot to turn them off, like leaving a room with the lights on. This results in confusion, wasted time trying to figure out the process, and spiraling costs.
What is your response to Digital Disruptors?
Fri, Dec 6th 2013 8:11p Brendon Jones James McQuivey, an analyst at Forrester, discusses the concept of Digital Disruption, and has a book out by the same name. It’s also available in the Kindle Lending Library. I’ve not read it yet, but will post a review in the next few weeks. However the gist of the concept is that the traditional corporate view was that only a few very large companies had the budgets to bring a few disruptive offerings to market. Since around 2010, and the dawn of the “Age of the Customer̶ [read] Keywords: exchange
Turns Out Companies Are Investing in Social Media
Wed, Dec 4th 2013 12:14p Michael Porter Google’s Wildfire commissioned a study on the How Brands Staff and Budget With Social. It’s far too long for me to replicate but here’s a couple nuggets:
There’s a lesson here and it’s that social media has become a defacto part of corporate life and interactions with customers. See the whole info graphic here. [read] Keywords: enterprise
Dreamforce: Move Marketing from a Cost Center to a Profit Center
Fri, Nov 22nd 2013 8:15a Mark Polly Well Dreamforce 13 was a whirlwind and I’m glad to be home. The final session I attended was delivered by Sungard’s VP of Marketing, Christine Nurnberger. While the title of the session said something about Marketing Metrics and ROI, it really was about how Ms Nurnberger transformed Sungard’s marketing efforts over the last 18 months. While I was hoping to learn what metrics she used and how she calculated their ROI, I took away more important information than that.
My [read] Keywords: network
Dreamforce: Developing for Google Glass
Thu, Nov 21st 2013 12:15p Michael Porter Maximiliano Firtman, author of the O’Reilly book, “jQuery Mobile” presented on some basics around development. It was less a look at the development tools and more a look at the options for development and the paradigm you take into account. He’s a a “Google Explorer” and has a chance to muck around with the Glasses for a bit.
It’s not the Get Smart phone shoe as a phone. It’s about a variety of tools like Google Glass, Sony [read] Keywords: apple
Dreamforce: ExactTarget Marketing Cloud Social Roadmap
Wed, Nov 20th 2013 6:18p Mark Polly Patrick Stokes, VP for Product Management at Salesforce provided highlights of the social roadmap for their Marketing Cloud. The following are the four areas that are the focus of the roadmap:
The social tools in the Marketing Cloud include Radian 6, Buddy Media and Social.com. These tools are integrated with ExactTarget to provide an overall platform for marketing. As an example, they are tying Social Advertising available through Social.com into the Jour [read] Keywords: facebook
Dreamforce: Marketing Technology Landscape
Wed, Nov 20th 2013 2:18p Mark Polly Brian Andersen (LUMA Partners) and Robin Bordoli (Marketo) gave a great presentation on the Marketing Technology Landscape. This area is to broad to get into details in one hour, so they presented an overview of the market and then suggested the following three tactics to cope with the vast amount of change going on:
Accept that buyers are in control – it used to be that the buyers contacted the seller well in advance of a sale and the sales team took over to convert that buyer into a c [read] Keywords: network
Dreamforce: YAHOO! CEO Marissa Mayer Keynote
Tue, Nov 19th 2013 7:18p Michael Porter They started off with a video of Leviev Diamonds and how they use Saleforce. The following interview includes a story about a diamond heist. They used the data in Salesforce to document the loss to the police.
Mark Benioff also interviewed the CEO’s of Men’s Warehouse and Whole Foods. Honestly, that’s quite the list of CEO’s to come to a tech conference. It includes the CEO’s of HP, YAHOO!, Leviev Diamonds, Facebook, Men’s Warehouse, and Whole Foods. [read] Keywords: community