Techcrunch has an interesting article about the top 10 biggest mistakes made with Amazon Web Services. While I don’t want to just copy what they say, I can see a lot of easy mistakes. For those who think in terms of an internal data center that has to scale to meet all future needs and spike, the tendency to over-build is huge. We have to do that in our own data centers. AWS and other cloud services change that model and we need to change with it. That probably also means you have to have some deep thought discussions on just how important complete high availability should be. If Amazon takes it to 99.8 because the infrastructure will stay up and now you only have to worry about software, maybe that’s good enough. Anyway, here’s an excerpt
Editor’s note: Zev Laderman is the co-founder and CEO of Newvem, a service that helps optimize AWS cloud infrastructure.
Amazon Web Services (AWS) provides an excellent cloud infrastructure solution for both early stage startups and enterprises. The good news is that AWS is a pay-per-use service, provides universal access to state-of-the-art computing resources, and scales with the growing needs of a business. The bad news – AWS can be very hard for early stage companies to onboard, while enterprises usually spend too much time with ‘busy work’ to optimize AWS and keep costs under control.
We launched a private beta of ‘KnowYourCloud Analytics’ a tool that helps AWS users to get to the bottom of their AWS cloud. By gathering data streams from multiple compute resources and crunching this data with its state-of-the-art analytics engine, Newvem enables AWS users to discover potential cost savings, identify security vulnerabilities and gain more control over availability.
Since our private beta’s launch, we’ve watched over 100,000 AWS instances and have seen users make repeated mistakes over their cloud operations. Ssome are simple, but can result in massive security, availability and cost issues within an organization.
Here are the ten most common mistakes you should avoid in order to make the most out of your AWS cloud footprint.
Picking oversized instances. AWS offers a diverse variety of instance types and sizes for their operation. Although flexible, we found that many users pick instances that are far more powerful than they actually needed, which can lead to unnecessary costs.
Provisioning too many instances. In addition to size, AWS allows for flexibility in the amount of instances a user needs. As a result they may run too many instances in clusters or load balancers. AWS features an on-demand business model, meaning that you don’t need to kick-off all of cluster notes needed for peak loads. Users can add nodes as needed, but can also automate provisioning with AWS’s auto-scaling functionality within their platform.
Failing to make the right trade-offs when selecting instance types. AWS has a wide variety of instance types that differ based on use, such as general-purpose servers, CPU or memory intensive workloads, I/O performance, and size. Without proper application benchmarking, it’s very challenging to pick the most suitable instance type. As a result, users may choose instance types which are too big for their needs and much more expensive. Tracking resource utilization and frequently making the relevant instance trade-offs can help to optimize utilization and cost efficiencies.
Leaving instances running idle. One amazing advantage of AWS is the ability to choose and provision instances based on the operational needs of your business. It’s simply a matter of adding a new server through a simple wizard. However, as a by-product of this flexibility, users easily lose track of their instances and forgot to turn them off, like leaving a room with the lights on. This results in confusion, wasted time trying to figure out the process, and spiraling costs.
Prehistoric marketing in the Age of the Customer
Wed, Mar 12th 2014 6:12p Brendon Jones Today I was reviewing a Forrester webinar replay, called “The Age of the Customer: Becoming Customer Obsessed”, and later in the afternoon I checked by physical mail box, and found a post card depicting beautiful swimming pools that I may wish to purchase from Reliant Pools. What struck me was the incongruence between this advertisement and what Forrester was promoting. I live in an apartment community in central Texas, and every apartment community I’ve visited in the region [read] Keywords: community
Perficient Receives Award for Search Deployment Excellence
Tue, Mar 11th 2014 4:13p Beth Martin Last week our Google Search Appliance practice team attended the Google Global Partner Summit in San Francisco, CA with over 600 fellow partners worldwide. In addition, more than 200 Google employees were there to present, facilitate, or answer questions and provide their view on the future of Google Enterprise and the technologies they are creating.
Themes that emerged from the conference:
For the second consecutive year, Perficient was awarded Google Enterprise Search North American Deployme [read] Keywords: community
My 4 days in the Desert with Adobe — Part 2
Fri, Mar 7th 2014 7:12a Eric Herman As I mentioned in my last blog post, the time I spent in the desert with Adobe at the sales conference was incredibly valuable. As the best of breed digital platform, three key themes resonated with me and want to take the opportunity to delve a little deeper into the benefits of the adobe partnership and how it impacts the work we do for clients.
One of the first things I learned is that Adobe has grown tremendously over the past few years and has really cemented its place as the leader in digi [read] Keywords: development
Facebook Introduces New Campaign Structure
Thu, Mar 6th 2014 1:12p Mark Polly Facebook has been hailed and maligned at the same time for its advertisement features. On one hand, Facebook ads promise to reach large, targeted audiences with your message. On the other hand, Facebook ad reach is a black box that only Facebook controls. In a previous post, Why Facebook is Failing Marketers, my colleague Michael Porter wrote about Facebook ads reaching only 16% of a company’s fans.
I don’t know if the New Facebook Campaign Structure that Facebook is rolling [read] Keywords: facebook
My 4 Days in the Desert with Adobe – Part 1
Fri, Feb 28th 2014 12:12p Eric Herman In mid-December, I attended the Adobe Worldwide Sales Conference in Las Vegas. It’s a time when Adobe invites its entire sales organization – along with Adobe’s key partners – to discuss the past year’s performance, celebrate the major sales successes, and layout the company’s sales and product strategies for the next year.
As Forrester & Gartner’s leader in Web Content Management, Adobe certainly has much to discuss and no lack of thought leadership within the Digital Marketin [read] Keywords:
A Primer on CMO, CIO Collaboration
Thu, Feb 27th 2014 8:11a Michael Porter Tom Wentworth at CMSWiRE has a short but very interesting article on collaboration between the Chief Marketing Office and the Chief Information Officer. He engages you at the beginning with the reasons why the two roles are blurring. I personally of one CIO who also wears the CMO hat.
…today’s marketers have a required skillset that often overlaps with that of the CIO, who has traditionally managed and maintained a company’s IT infrastructure. For that reason, CMOs are becoming int [read] Keywords: collaboration
Cool Mobile Infographic
Wed, Feb 26th 2014 5:12a Michael Porter Thanks to the Marketing Tech Blog for a reference to a cool “Future of Mobile” info graphic by Three. It’s UK focused but still a nice summary of mobile. I especially like the internet use via mobile devices now and in 2025. Click to get to the entire info graphic. [read] Keywords: mobile
What’s The Difference Between Beacons and Geofencing
Tue, Feb 25th 2014 5:12a Michael Porter Thanks for John Spyers for pointing this out to me. I’ve heard a lot lately about the “contextual” experience. By that I mean, an up to the minute completely personalized experience based on more than just what a company knows about you. Now you can take into account all of the usual items like how good a customer they are, do they have a shipment on the way, and did they just call customer service. You can add to that things like, where are they and do they have a rese [read] Keywords: mobile