Techcrunch has an interesting article about the top 10 biggest mistakes made with Amazon Web Services. While I don’t want to just copy what they say, I can see a lot of easy mistakes. For those who think in terms of an internal data center that has to scale to meet all future needs and spike, the tendency to over-build is huge. We have to do that in our own data centers. AWS and other cloud services change that model and we need to change with it. That probably also means you have to have some deep thought discussions on just how important complete high availability should be. If Amazon takes it to 99.8 because the infrastructure will stay up and now you only have to worry about software, maybe that’s good enough. Anyway, here’s an excerpt
Editor’s note: Zev Laderman is the co-founder and CEO of Newvem, a service that helps optimize AWS cloud infrastructure.
Amazon Web Services (AWS) provides an excellent cloud infrastructure solution for both early stage startups and enterprises. The good news is that AWS is a pay-per-use service, provides universal access to state-of-the-art computing resources, and scales with the growing needs of a business. The bad news – AWS can be very hard for early stage companies to onboard, while enterprises usually spend too much time with ‘busy work’ to optimize AWS and keep costs under control.
We launched a private beta of ‘KnowYourCloud Analytics’ a tool that helps AWS users to get to the bottom of their AWS cloud. By gathering data streams from multiple compute resources and crunching this data with its state-of-the-art analytics engine, Newvem enables AWS users to discover potential cost savings, identify security vulnerabilities and gain more control over availability.
Since our private beta’s launch, we’ve watched over 100,000 AWS instances and have seen users make repeated mistakes over their cloud operations. Ssome are simple, but can result in massive security, availability and cost issues within an organization.
Here are the ten most common mistakes you should avoid in order to make the most out of your AWS cloud footprint.
Picking oversized instances. AWS offers a diverse variety of instance types and sizes for their operation. Although flexible, we found that many users pick instances that are far more powerful than they actually needed, which can lead to unnecessary costs.
Provisioning too many instances. In addition to size, AWS allows for flexibility in the amount of instances a user needs. As a result they may run too many instances in clusters or load balancers. AWS features an on-demand business model, meaning that you don’t need to kick-off all of cluster notes needed for peak loads. Users can add nodes as needed, but can also automate provisioning with AWS’s auto-scaling functionality within their platform.
Failing to make the right trade-offs when selecting instance types. AWS has a wide variety of instance types that differ based on use, such as general-purpose servers, CPU or memory intensive workloads, I/O performance, and size. Without proper application benchmarking, it’s very challenging to pick the most suitable instance type. As a result, users may choose instance types which are too big for their needs and much more expensive. Tracking resource utilization and frequently making the relevant instance trade-offs can help to optimize utilization and cost efficiencies.
Leaving instances running idle. One amazing advantage of AWS is the ability to choose and provision instances based on the operational needs of your business. It’s simply a matter of adding a new server through a simple wizard. However, as a by-product of this flexibility, users easily lose track of their instances and forgot to turn them off, like leaving a room with the lights on. This results in confusion, wasted time trying to figure out the process, and spiraling costs.
Drug or Drug Device Portals
Thu, Oct 23rd 2014 10:12a Michael Porter Eugene Sefanov has a nice post on the value of a patient portal for those who use a specialty drug or drug device. He goes into some detail on the possible use cases with that kind of portal. I like the approach he takes. Just being prescribed a drug doesn’t mean you are going to get the right outcome. Anything you can do to ensure the patient has all the support he or she needs will improve that outcome.
An effective way to provide patient support is through a portal that is sp [read] Keywords: collaboration
Dreamforce: Community Cloud for Healthcare
Tue, Oct 14th 2014 10:15p Mark Polly All this week I’m at Dreamforce, the annual Salesforce conference. Salesforce has come a long way with their platform and they’ve recently introduced Community Cloud. Community Cloud is an evolution of their portal product and includes many features that we see in other enterprise-class, horizontal portals.
We are seeing a lot of interest in portals from our healthcare clients. At Dreamforce, I attended a session on using Salesforce Community Cloud in healthcare. I blogged [read] Keywords: community
Successful Partner Communities with Salesforce
Tue, Oct 14th 2014 12:18p Mark Polly Zero Motorcycles needed a way to consolidate multiple partner facing systems into a simplified user interface, track sales and monitor participation programs and automate workflows. As we’ve seen from other customers, partners had to login to multiple systems. Using Community Cloud, Zero was able to provide one interface for the partners to login into and get information and process leads and improve sales.
Zero’s original model was B2C, thinking that consumers would order electri [read] Keywords: collaboration
Creating Customer Happiness with Salesforce Communities
Mon, Oct 13th 2014 3:12p Mark Polly Community Cloud is Salesforce’s newest and fastest growing cloud (until tomorrow). IDC has seen a huge jump in using social media to communicate with customers and respond to customer inquiries. The top 3 technologies that are planned to be used include discussion forums, public social networks, and online communities, which is where Community Cloud comes in.
Constant Contact, an all-in-one marketing platform, has over 600,000 small business customers. Constant Contact us [read] Keywords: administration
Content Marketing is Inherently Flawed?
Fri, Oct 10th 2014 11:12a Michael Porter In the past week I’ve either read or listened to two heads of global marketing for two well known brands. Both had a similar story with different sides of the same coin. Both had a message that dealt with Marketers having to forget about telling their brand story and go with what customers want to hear. The first was a session about leveraging social data with Michelle Lapierre who is the Sr. Director of Customer Experience at Marriott Rewards. The second is an article at cmo.com dis [read] Keywords: facebook
Why Do Contextual Ads Fail
Tue, Oct 7th 2014 3:12p Michael Porter I’ve blogged about the personalization failure before. Now it looks like others are catching on to the ultimate failure on their part………… even as they harvest huge amounts of private information about us. This article in ComputerWorld outlines the issues. The author Mike Elgan hits the topic of privacy quickly and never lets it go:
Companies like Google, Facebook and Amazon violate our privacy in order to show us relevant ads. So why do their ads miss the mar [read] Keywords: facebook
A Day in the Life of a Social Media Manager
Mon, Sep 29th 2014 11:11a Mark Polly In the BufferSocial blog, Kevan Lee posted an article for Social Media Managers. The post takes a look a “typical” social media manager’s day and breaks down that day into many different activities, represented in the info graphic here.
Mr. Lee also provides several different views on how other people spend their days managing social media. One person, Finola Howard, manages to compress all her daily activities into just one hour per day. Her tasks include:
Use Socia [read] Keywords: connections