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Latest 7 Posts
B2B Content Marketing: What type of content has the most clout?
Fri, Jan 23rd 2015 128
CMO Pressed to Lead Customer Experience But Progress Lacking
Mon, Jan 19th 2015 68
The UK Gets It’s First Digital Bank
Fri, Jan 16th 2015 38
Driving Digital Transformation with expanded eCommerce Solutions
Mon, Jan 5th 2015 13
First iOS Apps from Apple-IBM venture
Mon, Jan 5th 2015 12
Lessons from 2014: Healthcare and Patient Portals
Fri, Dec 26th 2014 6
Lessons from 2014: How to get more clicks on Facebook.
Thu, Dec 25th 2014 4
Top 10
B2B Content Marketing: What type of content has the most clout?
Fri, Jan 23rd 2015 128
CMO Pressed to Lead Customer Experience But Progress Lacking
Mon, Jan 19th 2015 68
The UK Gets It’s First Digital Bank
Fri, Jan 16th 2015 38
Google: Reasons Why Nobody Uses Your App, Your Site, Your…
Thu, Jul 17th 2014 34
G2 Crowd scores Salesforce Chatter top social collaboration tool
Tue, Dec 23rd 2014 23
IBM Digital Experience v8.5 – What’s Been Removed or Deprecated
Mon, May 12th 2014 21
Gartner Magic Quadrant for Horizontal Portals 2014: Seeing Shifts
Mon, Oct 6th 2014 15
Digital Transformation is Relevant to Pharmaceuticals Too
Tue, Dec 23rd 2014 14
WebSphere Portal and UI Myths and Facts
Wed, Jul 30th 2014 13
The Portal Blog Has Become Digital Transformation
Mon, Dec 22nd 2014 13




Recent Blog Posts
128
B2B Content Marketing: What type of content has the most clout?
Fri, Jan 23rd 2015 9:10a   Mark Polly
Marketing to other businesses (B2B) is very different from marketing to consumers.  We’ve heard and talked a lot about Content Marketing in past, although it mostly has been focused on consumers – B2C. I just came across an interesting bit of research from Eccolo Media that looks specifically at content marketing in the B2B space. For the past few years, Eccolo Media has been surveying B2B marketers and buyers to get a pulse on the market.  In their 2015 B2B Technology Content Sur
68
CMO Pressed to Lead Customer Experience But Progress Lacking
Mon, Jan 19th 2015 5:10a   Michael Porter
Advertising Age has a short but interesting article on how CMO’s Pressed to Lead Customer Experience Efforts, But Their Progress is Lacking.   Customer Experience has a huge overlap with Digital Transformation.  It’s many of the same technologies and change in process but geared towards your most important constituent, the customer.  Here’s a few quotes before I add my own commentary. Note the Top CMO Expectation So expectations are high regarding who is in charge of creatin
38
The UK Gets It’s First Digital Bank
Fri, Jan 16th 2015 10:41a   Michael Porter
Thanks Liza Sisler and Elizabeth Dias for pointing to the source articles.  The flip side of Digital Transformation must be Digital Disruption.  Probably no better example of that disruption exists than the Financial Services Industry where so much of the friction can be smoothed by digital technologies.  On example of this is the UK first digital bank.  Information Age has a short article on the new Charter Bank and what it may mean against older competition. Consumers are increasingly va
13
Driving Digital Transformation with expanded eCommerce Solutions
Mon, Jan 5th 2015 12:11p   Beth Martin
In 2014, online stores are on target to generate an estimated $294 billion, or approximately 9% of all U.S. retail sales, according to forecasts by Forrester Research. They also report that by 2018, e-commerce market will reach $414 billion, with transactions made with tablets and smartphones accounting for about 20%. The announcement of Perficient’s acquisition of Zeon Solutions expands our already considerable e-commerce solutions capabilities, with a front leader of e-commerce technology an
12
First iOS Apps from Apple-IBM venture
Mon, Jan 5th 2015 12:11p   Michael Porter
Around Q2 last year Apple and IBM announced their joint venture. At the time, I sw it as IBM ensuring everything works with iOS.   CNET’s latest article highlights some of the first fruits and it’s a little different than expected.  They focused on developing industry specific apps focused on productivity within the digital channel.  I can’t say as I disagree with it. Plan Flight, for instance, is designed for pilots to manage their in-flight activities to help airlines sav
6
Lessons from 2014: Healthcare and Patient Portals
Fri, Dec 26th 2014 12:22p   Mark Polly
There was a lot of talk about Healthcare and Patient Portals in 2014.  Health insurance exchange portals started to mature a little bit with healthcare.gov finally coming on line.  The Affordable Care Act requires providers to provide access to medical records for patients and many have looked to implement patient portals. Looking back, here are some important lessons that we learned. Healthcare Informatics said that despite many challenges facing patient portals, patient portal usage continue
4
Lessons from 2014: How to get more clicks on Facebook.
Thu, Dec 25th 2014 12:31p   Mark Polly
Merry Christmas!  As I have some time off at the end of the year, I’m looking back at information I have gathered in my reading list that I find interesting.  I came across the article We tested all the best advice to get more clicks on Facebook. Here’s what worked by Kevan Lee at Buffer’s Social blog.  As I re-read the article I had a funny feeling that I’d commented before on posts by Kevan Lee.  Sure enough, I found two other blogs posts from this year that contained
4
Lessons from 2014: The Problem with Sentiment Analysis
Wed, Dec 24th 2014 1:58p   Mark Polly
As we wind down 2014, I’m taking a look back at some items in my reading list and bringing forward the ones I found important from a learning standpoint.  The article The Problem with Sentiment Analysis by Sarah Kessler at Fast Company in November 2014 qualifies as one of those “aha” articles. Analyzing social media has been a hot topic in the past couple of years.  Ms. Keller points out that during the 2012 presidential election season USA Today had a daily story about Pres
14
Digital Transformation is Relevant to Pharmaceuticals Too
Tue, Dec 23rd 2014 9:12a   Michael Porter
Eugene Sefanov has a post out on our Life Sciences blog.  He includes a video from a TV commercial but I want to focus on the web site for the drug JUBLIA. Just as their TV commercial was spot on, their product website was just as superb. It ties into the video very well by using the image of, no other than, big toe boxer. There’s a “watch our TV spot” button strategically placed on the homepage. The site contains real “before and after” photos of patients that used JUBLIA, clinical t
13
Big Data’s Big Meaning for Marketing
Tue, Dec 23rd 2014 8:12a   Michael Porter
What better way to start blogging on Digital Transformation than on a topic not usually touched by a Digital Experience guy but still extremely relevant.  Forrester released a report back in May on what Big Data means for marketing. I won’t repeat the entire report but will highlight a few nuggets of information that might give you some interest in reading the entire report. Traditional data practices were developed in a time where data was scarce, expensive, and used by a small populati




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