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Latest 7 Posts
Drug or Drug Device Portals
Thu, Oct 23rd 2014 77
IBM, Microsoft to Let Each Other Use More Software in The Cloud
Wed, Oct 22nd 2014 123
Dreamforce: Community Cloud for Healthcare
Tue, Oct 14th 2014 76
Salesforce Community Cloud Roadmap for 2015
Tue, Oct 14th 2014 88
Successful Partner Communities with Salesforce
Tue, Oct 14th 2014 88
Creating Customer Happiness with Salesforce Communities
Mon, Oct 13th 2014 92
Content Marketing is Inherently Flawed?
Fri, Oct 10th 2014 85
Top 10
IBM Digital Experience v8.5 – What’s Been Removed or Deprecated
Mon, May 12th 2014 1284
Official Sitecore Training – Recommendations on Who, What & When
Sun, Dec 23rd 2012 778
Perficient discusses Salesforce Communities
Mon, Jun 9th 2014 364
Adobe Summit: The Convergence of Search and Social
Thu, Mar 27th 2014 312
Adobe Summit: Top new features in Adobe Experience Manager WCM
Wed, Mar 26th 2014 307
Gartner Magic Quadrant for Horizontal Portals 2013
Wed, Sep 25th 2013 294
Are Portals Really Dead?
Mon, Jun 30th 2014 288
WebSphere Portal and UI Myths and Facts
Wed, Jul 30th 2014 288
Google: Reasons Why Nobody Uses Your App, Your Site, Your…
Thu, Jul 17th 2014 276
Hilton Changes The Game, Mobile Enables It
Tue, Jul 29th 2014 270


Total Economic Impact of IBM’s Exceptional Web Experience
Mark Polly    

Forrester recently released a study on the Total Economic Impact of IBM’s Exceptional Web Experience solutions.  You can obtain a copy of the full report here after you register.  The study was commissioned by IBM and they did have some input into the study, but the analysis was completed by Forrester.

In the study, Forrester interviewed four actual customers and built a ‘composite’ company on which to develop the TEI.  The resulting composite company was modelled as a large state-based health services provider with greater than $7B in revenue and 3.5M customers.

As you might expect, the study concludes that there is a big ROI of 96% from the examined solution.  This translates into a payback of less than one year.  Benefits come from a variety of both hard and soft sources:

  • Call Center
  • Online appointments
  • Online bill payment
  • Paper mail
  • Online sales
  • Improved document management
  • Customer retention
  • IT cost avoidance

You can read the study for full details.  It is well presented and supported by solid calculations that take into account all potential costs and benefits.



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http://feedproxy.google.com/~r/PortalSolutionsBlog/~3/yZfB1DipPUc/
May 01, 2012
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Recent Blog Posts
77


Drug or Drug Device Portals
Thu, Oct 23rd 2014 10:12a   Michael Porter
Eugene Sefanov has a nice post on the value of a patient portal for those who use a specialty drug or drug device.  He goes into some detail on the possible use cases with that kind of portal.  I like the approach  he takes.  Just being prescribed a drug doesn’t mean you are going to get the right outcome.  Anything you can do to ensure the patient has all the support he or she needs will improve that outcome. An effective way to provide patient support is through a portal that is sp [read] Keywords: collaboration application mobile
123


IBM, Microsoft to Let Each Other Use More Software in The Cloud
Wed, Oct 22nd 2014 8:14p   Michael Porter
Interesting news came today.  Two software behemoths and sometime fierce competitors have decided that co-opetition may be the best model.  IBM and Microsoft today announced a partnership making it easier for cloud customers to access each other’s software. The News IBM cloud users will be able to get Microsoft products like Windows Server and SQL Server, while customers of Microsoft’s Azure service can use IBM’s WebSphere Liberty and DB2, the companies said today in a statement. Cl [read] Keywords: ibm db2 enterprise google java linux microsoft office oracle server sql virtualization websphere
76


Dreamforce: Community Cloud for Healthcare
Tue, Oct 14th 2014 10:15p   Mark Polly
All this week I’m at Dreamforce, the annual Salesforce conference.  Salesforce has come a long way with their platform and they’ve recently introduced Community Cloud.  Community Cloud is an evolution of their portal product and includes many features that we see in other enterprise-class, horizontal portals. We are seeing a lot of interest in portals from our healthcare clients.  At Dreamforce, I attended a session on using Salesforce Community Cloud in healthcare.  I blogged [read] Keywords: community enterprise
88


Salesforce Community Cloud Roadmap for 2015
Tue, Oct 14th 2014 2:15p   Mark Polly
Salesforce Community Cloud can be used for a variety of applications, including sales communities, customer self-service, marketing campaign management, or anywhere you need portal, content and social combined into one experience. At Dreamforce 2014, Salesforce has been having a lot of sessions related to communities and I’ve seen a lot of communities focused on partners.  That is if you are company that has sales partners, dealers, etc. a partner community would be relevant to you.   Th [read] Keywords: application applications community facebook linkedin mobile networking profile twitter
88


Successful Partner Communities with Salesforce
Tue, Oct 14th 2014 12:18p   Mark Polly
Zero Motorcycles needed a way to consolidate multiple partner facing systems into a simplified user interface, track sales and monitor participation programs and automate workflows. As we’ve seen from other customers, partners had to login to multiple systems.  Using Community Cloud, Zero was able to provide one interface for the partners to login into and get information and process leads and improve sales. Zero’s original model was B2C, thinking that consumers would order electri [read] Keywords: collaboration community exchange exchange interface mobile
92


Creating Customer Happiness with Salesforce Communities
Mon, Oct 13th 2014 3:12p   Mark Polly
Community Cloud is Salesforce’s newest and fastest growing cloud (until tomorrow).  IDC has seen a huge jump in using social media to communicate with customers and respond to customer inquiries.  The top 3 technologies that are planned to be used include discussion forums, public social networks, and online communities, which is where Community Cloud comes in. Constant Contact Constant Contact, an all-in-one marketing platform, has over 600,000 small business customers. Constant Contact us [read] Keywords: administration collaboration community
85


Content Marketing is Inherently Flawed?
Fri, Oct 10th 2014 11:12a   Michael Porter
In the past week I’ve either read or listened to two heads of global marketing for two well known brands.  Both had a similar story with different sides of the same coin.  Both had a message that dealt with Marketers having to forget about telling their brand story and go with what customers want to hear.  The first was a session about leveraging social data with Michelle Lapierre who is the Sr. Director of Customer Experience at Marriott Rewards. The second is an article at cmo.com dis [read] Keywords: facebook linkedin oracle twitter
137


Why Do Contextual Ads Fail
Tue, Oct 7th 2014 3:12p   Michael Porter
I’ve blogged about the personalization failure before.  Now it looks like others are catching on to the ultimate failure on their part………… even as they harvest huge amounts of private information about us.  This article in ComputerWorld outlines the issues.  The author Mike Elgan hits the topic of privacy quickly and never lets it go: Companies like Google, Facebook and Amazon violate our privacy in order to show us relevant ads. So why do their ads miss the mar [read] Keywords: facebook google




171


Gartner Magic Quadrant for Horizontal Portals 2014: Seeing Shifts
Mon, Oct 6th 2014 8:13a   Mark Polly
Gartner has released its Magic Quadrant for Horizontal Portals 2014 and it contains some interesting surprises.  For the first time in several years, Gartner has moved IBM and Liferay ahead of the other vendors in both vision and execution ability. Gartner Magic Quadrant Horizontal Portals 2014 The leaders for 2014 are still the same leaders as in 2013 and 2012.  For the past few years IBM, Microsoft and Oracle have been clustered near each other in the Leader’s quadrant, with Liferay an [read] Keywords: ibm application enterprise microsoft oracle sap server sharepoint
105


A Day in the Life of a Social Media Manager
Mon, Sep 29th 2014 11:11a   Mark Polly
In the BufferSocial blog, Kevan Lee posted an article for Social Media Managers.  The post takes a look a “typical” social media manager’s day and breaks down that day into many different activities, represented in the info graphic here.    Mr. Lee also provides several different views on how other people spend their days managing social media.  One person, Finola Howard, manages to compress all her daily activities into just one hour per day. Her tasks include: Use Socia [read] Keywords: connections ibm networking twitter




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